Danny McBride & Keegan-Michael Key Extend State Farm’s Super Bowl LX Ad

State Farm sharpens its long-running brand message with an extended cut of its Super Bowl LX spot built around a simple idea: having insurance isn’t the same as having State Farm. The longer version gives more room to Danny McBride and Keegan-Michael Key as the faces of the fictional “Halfway There Insurance,” a not-quite-good-enough company whose promises always fall short. Set to a playful riff on a Bon Jovi classic, the extended cut pushes the joke further, exaggerating the gap between being almost covered and actually protected, while reinforcing State Farm’s claim that real reassurance comes from going all the way.

Does the extended cut make State Farm’s Super Bowl LX message clearer — or was the point already made?
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