Iconic brands ABSOLUT and TABASCO come together in a Super Bowl LX ad that leans fully into heat, spectacle, and flavor. Set on an active volcano, the spot features people dressed in astronaut-style silver suits as glowing red-hot elements are collected and poured directly into their drinks, visually echoing the spicy punch of the new ABSOLUT x TABASCO flavored vodka. The dramatic setting and surreal imagery underline the idea of controlled intensity — heat that’s bold but balanced — positioning the collaboration as the ultimate upgrade for a classic Bloody Mary.
Does ABSOLUT and TABASCO’s Super Bowl LX volcano-powered approach make you want to spice up your next brunch? Be the critic on Fan Reviews!
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