Levi’s Super Bowl LX Ad Highlights Backstories & Backsides

Levi’s returns to the Super Bowl stage with its “Behind Every Original” campaign, debuting Backstory — a Super Bowl LX spot that flips expectations by spotlighting the backside of cultural originals in iconic moments from movies, music, sports and everyday life. Set to an energetic soundtrack and featuring a mix of celebrity and real-world style — from Doechii and Questlove to Shai Gilgeous-Alexander and Rosé — the ad shows people rocking their Levi’s in the scenes you think you know, then reveals the unexpected backstory behind what made them iconic. It’s a playful, culturally rich tribute to authenticity and heritage, reminding viewers that behind every original moment is a history — and a pair of Levi’s — that helped shape it.

Does Levi’s focus on backstories and style — literally from the backside up — feel like a fresh take in the Super Bowl ad landscape?
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