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  • 3 hours ago
Pepsi plays with soda lore in its Super Bowl LX spot “The Choice,” staging a blind taste test where a polar bear unexpectedly picks Pepsi. The moment lands with a twist of self-awareness, as the bear moves on with visible guilt, knowing its long-standing association with a rival brand makes the decision feel almost forbidden. It’s a quiet, humorous take on brand loyalty, leaning into pop-culture symbolism rather than spelling out the joke.

What do you think of Pepsi using a polar bear to flip the script in its Super Bowl LX spot?
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TV
Transcript
00:00yeah
00:05You're not the
00:10only one.
00:13This can be heavy.
00:15Tell me about your mother.
00:20You're not the
00:25first time
00:26this time
00:27I'm knowing
00:28if I'm real
00:30I'm falling
00:32in love
00:35I don't want to be free
00:38baby
00:39oh
00:40I don't want to be free
00:45I don't want to be free
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