Pepsi’s Super Bowl LX Spot “The Choice” Puts a Polar Bear in an Awkward Position

Pepsi plays with soda lore in its Super Bowl LX spot “The Choice,” staging a blind taste test where a polar bear unexpectedly picks Pepsi. The moment lands with a twist of self-awareness, as the bear moves on with visible guilt, knowing its long-standing association with a rival brand makes the decision feel almost forbidden. It’s a quiet, humorous take on brand loyalty, leaning into pop-culture symbolism rather than spelling out the joke.

What do you think of Pepsi using a polar bear to flip the script in its Super Bowl LX spot?
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