Traveller Whiskey delivers a quiet, reflective Super Bowl LX ad titled “Made for the Moment,” featuring Chris Stapleton. Moving between the distillery floor at Buffalo Trace Distillery and Stapleton’s own solitary moments of preparation, the spot draws a parallel between whiskey-making and musicianship. Both are shown as crafts built on patience, repetition, and care — emphasizing that getting it right isn’t rushed, it’s earned.
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