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  • 8 hours ago
LAY’S goes for the heart in its Super Bowl LX ad “Last Harvest,” telling an emotional story about a father farmer stepping into retirement and passing the farm to his daughter. The spot leans into legacy, family pride, and the weight of tradition, framing the handoff as both bittersweet and hopeful — a final season for him, and a new beginning for her.

Did LAY’S “Last Harvest” hit you right in the feels — or feel a little too sentimental for a Super Bowl LX ad?
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Transcript
00:00So I've been thinking.
00:04Might be time to hang it up.
00:08How about one last time? Together.
00:12Okay, kiddo.
00:14I walked across an empty land.
00:18Hang it up.
00:20I knew the pathway like the back of my hand.
00:25I felt the earth beneath my feet.
00:30Sat by the river and it made me complete.
00:36I got one!
00:38One more thing.
00:48It's your farm now.
00:50So why don't we go somewhere only we know?
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