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  • 1 hour ago
Spectrum uses its Super Bowl LX spot to make a clear statement about what it stands for beyond internet service. Framed around the message that Spectrum is America’s Connectivity Company™, the ad highlights how the brand serves as the backbone keeping businesses running, families connected, and youth sports supported. Rather than focusing on speeds or pricing, the commercial emphasizes real-world impact, positioning connectivity as essential infrastructure woven into everyday life.

Does Spectrum’s Super Bowl LX message successfully redefine the brand beyond being just an internet provider?
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00:00I wish to present the importance of hard work and determination, of not backing down when things are tough, of being there to help a friend, because it is only when we work together that we achieve true greatness.
00:22With 100% U.S.-based workforce and 100% U.S.-built fiber broadband network, Spectrum is America's connectivity company.
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