Ludacris Turns Up the Heat in Frank’s RedHot’s Super Bowl LX Ad

Frank’s RedHot goes full GOAT energy in its Super Bowl LX ad, starring Ludacris. On game day, Ludacris declares that every dish deserves to be legendary, dubbing Frank’s RedHot the GOAT hot sauce — and the spot leans all the way in by featuring an actual goat alongside him. Blending humor, swagger, and spice, the ad taps into Ludacris’ larger-than-life persona to sell the idea that when it comes to flavor, nothing plays it safe.

Is Frank’s RedHot crowning itself the GOAT with Ludacris the right Super Bowl LX move — or too spicy to handle?
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