T-Mobile’s Super Bowl LX Ad Brings Backstreet Boys for Nostalgic Spot

FanReviews

T-Mobile returns to the Super Bowl with a star-studded commercial featuring Backstreet Boys leaning into nostalgia and catchy taglines about why it’s better over here, rehearsing harmonies and T-Mobile-themed tongue twisters ahead of their big moment during Super Bowl LX on Feb. 8, 2026. The playful teaser imagery sets up a full 60-second spot designed to showcase the carrier’s personality and pop-culture spirit, and while teasers highlight Backstreet Boys energy and director-style rehearsal scenes, additional cameos — like MGK — are expected to bring even more star power in the final ad.  Does T-Mobile’s Super Bowl LX campaign make you nostalgic — or make you want to switch to T-Mobile? Be the critic on Fan Reviews!

Transcript

00:00We surprise people at the T-Mobile store to tell them why it's better over here.

00:06If you think a cell plane's just a phone in your hand

00:14Backstreet's back!

00:16To make it clear why at T-Mobile it's better here

00:21Hit the fence!

00:22Tell me why it's America's best network

00:26Tell me why it's Netflix included in lots of perks

00:30You get a free Slippy

00:32Nobody ever expects more from their carrier

00:35But maybe it's time you do

00:39If you like big savings T-Mobile's the one for you

00:50We also had a second surprise

00:53Where's the Backstreet Boys?

00:55It didn't go as well

00:57Tell me why

00:58It's better here

01:00The Backstreet Boys

01:05The Backstreet Boys

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