State Farm’s Super Bowl LX Ad with Danny McBride and Keegan-Michael Key

FanReviews

State Farm sharpens its long-running brand message in a Super Bowl LX spot built around a simple idea: having insurance isn’t the same as having State Farm. The ad stars Danny McBride and Keegan-Michael Key as the faces of the fictional “Halfway There Insurance,” a not-quite-good-enough company set to a playful take on the Bon Jovi classic. By exaggerating the gap between “almost covered” and truly protected, the spot uses humor and familiarity to reinforce what State Farm claims sets it apart.  Does State Farm’s Super Bowl LX message clearly separate “good enough” insurance from the real thing? Be the critic on Fan Reviews!

Transcript

00:00So you guys are just like State Farm, right?

00:08We barely cover boats by the dock.

00:11Why barely?

00:12You get what you pay for.

00:13Our bike coverage leaves out a lot.

00:16I don't have a bike.

00:17Can we just get some momentum on the song?

00:19Oh, I'm going.

00:20There's damage to your home on this block.

00:24We won't make things right, cause filing a claim is tough.

00:29Can't I just do it in an app or call an agent?

00:31No luck!

00:33Here comes the best part!

00:34Whoa!

00:36We're halfway there!

00:38Whoa!

00:39You're living with a friend!

00:42Oh, my punchy!

00:43I should've gone with State Farm.

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