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  • 7 hours ago
DoorDash goes all in on attitude and authenticity with its Super Bowl LX ad “Beef 101,” headlined by 50 Cent. Built entirely around the idea of “beef” — literal and figurative — the campaign leans into receipts, credibility, and calling things exactly as they are. As part of the broader rollout, DoorDash brings in a mix of sports-adjacent and reality TV personalities, but the commercial itself is anchored by 50 Cent’s unmistakable voice and presence, framing DoorDash as the place that delivers everything you need, no excuses and no filler.

Does DoorDash’s Super Bowl LX “Beef 101” campaign feel like the perfect match for 50 Cent’s no-nonsense energy?
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Transcript
00:00It's come to my attention that everyone's calling me a troll.
00:03Some have said even king of trolls.
00:05First of all, I'm flattered.
00:06But I'm done with all that.
00:08I would never do a deal with DoorDash
00:10and quite literally deliver beef
00:12when millions of people are watching.
00:14I mean, who would do something like that?
00:16Delivering quality beef?
00:18That's more of an art than science.
00:21Don't want to be too obvious.
00:23It's all about timing.
00:25And I'm always on time.
00:27Oh, they sell combs.
00:30No matter what kind of beef you have going on this weekend,
00:32remember, DoorDash delivers.
00:34And you know what goes great with beef?
00:36A bottle of this beautiful Branson Cognac
00:38aged four years or 50 months.
00:40Who's keeping count?
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