Matthew Broderick Headlines Genspark’s Super Bowl LX AI Ad

Genspark makes its Super Bowl debut with a playful tilt on work-life balance in “Guess Who’s Taking the Day Off?”, starring Matthew Broderick as the relatable office every-man who’s technically on the clock but clearly checking out — willing his day to disappear as an AI handles the busywork. The ad riffs off the idea that the Monday after the Big Game should be a national holiday and positions Genspark’s AI workflow tools as the reason you might just get away with it, automating emails, slides, and spreadsheets so you can recover, recharge, and still hit deadlines. It’s a clever mix of nostalgia — with Broderick’s charm and comedic ease — and forward-leaning tech optimism that taps into real workplace sentiment about burnout and productivity.

Does Genspark’s Super Bowl LX message about AI taking the busywork hit the mark — or feel like wishful thinking?
Be the critic on Fan Reviews!