Budweiser leans into symbolism and legacy with its extended Super Bowl LX commercial “American Icons,” centered on the journey of one Clydesdale from youth to adulthood. The spot follows a single foal as it grows, charting its transformation into a powerful, fully grown horse through quiet, cinematic moments.
As the Clydesdale reaches maturity, the imagery shifts. From a certain angle, the horse briefly appears to have wings — a visual illusion that suggests strength and elevation — before an American eagle emerges from behind it and takes flight. The moment reframes the scene, pairing two iconic symbols of freedom without blending them into one.
The extended cut allows the story to unfold patiently, emphasizing growth, pride, and Americana rather than spectacle. With “American Icons,” Budweiser returns to emotional storytelling rooted in tradition, using a single, striking image to carry its Super Bowl LX message.
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