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  • 1 hour ago
Dunkin’ leans fully into self-aware humor with a Super Bowl LX ad tease titled “Golden Cringe,” featuring Ben Affleck pitching increasingly wild ideas for promoting the brand. The teaser plays out like a chaotic brainstorm, with Affleck clutching a VHS tape, tossing out throwback concepts, and even jumping into a “6–7 trend” moment, embracing awkwardness as part of the joke. It’s intentionally uncomfortable, intentionally dated — and clearly setting up Dunkin’ to laugh at itself before anyone else can.

What do you think Ben Affleck is really setting up with Dunkin’s “Golden Cringe” Super Bowl LX tease?
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Transcript
00:00Jen, Matt, I got a pitch for you.
00:03What's old is new, what's cringe is good, what's up is down.
00:06We're sitting on a goldmine.
00:07Six, seven.
00:09People are saying that too.
00:11You know, and that's being perfect, timely.
00:13Duncan.
00:15It's like you're looking at me now like you don't believe.
00:17Studios didn't believe.
00:19Networks didn't believe.
00:20You know who believed?
00:21Duncan.
00:22Because when I wanted to go get a coffee, they were selling them.
00:25I'm talking about 92.
00:26Other stores were kicking me out.
00:28They were like, don't panhandle.
00:29You ever seen the Ghostbuster beams, how they come together?
00:31That's me and Duncan.
00:32And then we come together.
00:34Marshmallow dude explodes.
00:35All kind of stuff happens.
00:36Point is, this is the pinnacle of all our careers.
00:40All I require is your consent.
00:43I tried to jam this out already.
00:45Without your permission, lawyers, I'm not going to spend my time in litigation.
00:49Especially now as a defendant.
00:51That's very unpleasant.
00:53I had everything in my mind what I was going to say when you just came in,
00:56and now I feel like I might be ruining it.
00:59Yeah.
01:00I'm not going to.
01:06I'm going to.
01:06I'm not going to do it really.
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