e.l.f. Cosmetics’ Super Bowl LX Ad “Melisa” Brings Telenovela Drama to the Big Game

FanReviews

e.l.f. Cosmetics takes a bold, comedic approach in its Super Bowl LX ad “Melisa,” starring Melissa McCarthy alongside Nicholas Gonzalez and telenovela icon Itatí Cantoral. Shot in classic Latin soap-opera style with saturated colors and over-the-top performances, the spot follows McCarthy’s character — “Melisa” — who wakes up after a car accident with only one day to learn Spanish ahead of the world’s biggest reggaeton show (the Super Bowl LX Halftime performance). With help from a dramatic doctor and a glossy lip product, she dives headfirst into telenovela melodrama, celebrating culture and comedy in a way that’s meant to be joyful and inclusive.  Does e.l.f. “Melisa” make the beauty brand’s Super Bowl LX moment unforgettable — or will the telenovela flair steal the show? Be the critic on Fan Reviews!

Transcript

00:00ELF presenta

00:02Get ready for the world's biggest reggaeton show.

00:06It's going to be a little...

00:07I don't speak Spanish!

00:08She's unforgettable.

00:11Melissa McCarthy is

00:13Melissa McCarthy

00:15and Melissa

00:23Doctor, what day is it?

00:25Melissa, the big show is tonight.

00:27How is your Espanol?

00:30Ugh.

00:32Adios, soy un baño.

00:34Soy un baño.

00:36Normalmente...

00:38I wouldn't do this, but...

00:40You need juicy lips,

00:42so you can...

00:44Those R's.

00:46We have a lot of work to do.

00:54Vamos!

00:58Sombrero.

00:59Chancla.

01:01Chancla.

01:03Beso.

01:04Beso.

01:05Mathematica.

01:06Mathematica.

01:07Boba.

01:08Bobo.

01:09Te amo.

01:10Te amo.

01:11Te amo.

01:15Now try this.

01:16Queso, fuego, fuego, queso.

01:18Queso.

01:19Queso.

01:20Cueso...

01:21Cueso...

01:22Ts too hard.

01:23My lips can't do it!

01:27I'm leaving you.

01:29You're better than this, me Issa.

01:32Augh!

01:34Piega, fuego, queso, fuego.

01:36It's the way I go!

01:45Gracias Doctor!

01:56He's mine! He's mine! He's mine!

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