Michelob ULTRA’s Extended Super Bowl LX Spot Hits the Slopes With Kurt Russell

Michelob ULTRA takes its Super Bowl LX campaign to higher ground with an extended spot set on the ski slopes, bringing together an unexpected mix of Hollywood and elite athletic talent. The commercial features Kurt Russell, Lewis Pullman, Olympic snowboarder Chloe Kim, and NHL star T. J. Oshie in a setting that naturally reflects balance, control, and earned reward.

The extended cut leans into crisp mountain visuals and relaxed camaraderie, blending high-performance energy with moments of ease and connection. Rather than pushing spectacle, the spot emphasizes presence — enjoying the moment after the work is done — a theme that aligns closely with Michelob ULTRA’s brand identity.

By pairing seasoned screen icons with world-class athletes, the commercial bridges generations and disciplines, positioning the ski slope as a shared space where focus, skill, and enjoyment meet. It’s a polished, lifestyle-forward entry that feels calm, confident, and intentionally unforced as Super Bowl LX approaches.

Does Michelob ULTRA’s Super Bowl LX slope-side approach capture the brand’s balance between performance and pleasure?
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