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  • 1 day ago
Amazon sets up tech paranoia comedy in its Super Bowl LX pre-release “Chris Hemsworth Thinks Alexa+ Is Scary Good,” starring Chris Hemsworth and Elsa Pataky. The spot opens as Alexa+ casually tells Pataky it has rescheduled her meeting and ordered a car — just as Hemsworth walks in holding a massive snake. When Alexa+ comments on the snake, Hemsworth immediately spirals, convinced the AI is dangerous, running through worst-case scenarios involving garage doors, heating systems, and pool covers. Alexa+ calmly pauses, then asks if he wants to schedule a cinnamon scrub — instantly snapping him out of his panic and proving the AI might be terrifyingly helpful after all.

Does Alexa+ feel reassuringly smart — or just scary good — after this Super Bowl LX pre-release?
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Transcript
00:01Is the meeting set?
00:03I got you, Elsa. And your car will be here in five.
00:05Perfect.
00:06Look at this little beauty I found in the garden.
00:08Nice snake, Chris.
00:09Hey, whoa, whoa, whoa, what is that?
00:11Our new Alexa Plus.
00:13She's not living here. That is full-on AI.
00:16I mean, we're all buddy buddies, then the next minute she's trying to kill us.
00:18Now, Chris, how exactly would I do that?
00:21A million different ways. Maybe I'm taking out the trash.
00:24The door's jammed. Take a closer look while I pull up a tutorial.
00:27A little to the left.
00:30You're a widow.
00:34Right.
00:35Okay, what if I'm just chilling in the pool?
00:38Looks like rain. I think I'll close the pool cover.
00:41Hold your breath, Chris.
00:43Look how it starts creeping over.
00:45Let's go!
00:47Super scary.
00:48Alright, what about this? Watching my favorite TV show.
00:51You're gonna die when you see what I got you.
01:00Lowering shades.
01:08I would never. I'm just here to help.
01:10She's lying. You don't know what she's capable of. I do.
01:13I have a new routine for you. It's a killer.
01:15Ooh, it's chilly in here. Let me light a fire.
01:28Dead, dead, dead, dead, dead.
01:30Elsa, your car is here. Get out while you can.
01:32You're crazy. I gotta go. Love you.
01:36You seem tense, Chris. How about I book you a massage? And a cinnamon scrub?
01:41Wait, you can do that?
01:43I do love a cinnamon scrub.
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