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  • 5 hours ago
TurboTax leans into precision and confidence with its Super Bowl LX commercial “The Expert,” starring Oscar winner Adrien Brody as a TurboTax expert who takes the role extremely seriously. The spot shows Brody preparing obsessively — running lines in his trailer, shifting accents, and delivering over-the-top dramatic performances as he confidently declares, “I can handle that for you.” By framing tax help like a prestige performance, TurboTax uses humor and theatrical intensity to underline a simple promise: when it comes to your taxes, you’re in expert hands.

Does TurboTax’s Super Bowl LX approach make expert help feel more reassuring — or just more entertaining?
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Transcript
00:00They say death and taxes are the only guarantees in life.
00:04At least death only happens to you once.
00:07Brace yourself. The pain is coming.
00:10I can taste it.
00:11Cut!
00:12Why is there rain?
00:14Dials it up, right?
00:14No, Adrian, we need you to dial things down.
00:17I'm just trying to tap into the pain of taxes.
00:20You know, you're not some regular tax guy.
00:22You are a turbo tax expert, like Janet.
00:24We take the pain out of taxes, remember?
00:26Let's go again. Just smile and be happy.
00:30I don't do happy.
00:31If there's no drama, there's no Adrian Brody.
00:39I can pay for that.
00:41I can deduct that.
00:42Do the rain!
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