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  • 2 hours ago
Ritz Crackers leans into breezy, offbeat humor in its Super Bowl LX ad “Shell Phone,” starring Bowen Yang, Scarlett Johansson, and Jon Hamm. The spot unfolds seaside, where Yang lounges in a beach chair chatting on a seashell like it’s a phone, buzzing with excitement over a mysterious guest headed to his party. As Johansson and Hamm enter the mix, the ad plays up laid-back absurdity and celebrity contrast, letting the odd setup and relaxed performances carry the moment.

What do you think of Ritz pairing this trio for its Super Bowl LX beachside humor?
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Transcript
00:01Another day, another Ritz party.
00:03Why didn't they invite us?
00:04Well, we're salty.
00:05We hate parties, mingling, nyapping.
00:07They do have all the Ritz crackers, though.
00:09That salty, buttery flavor.
00:10Let's go for five minutes.
00:11I'll only go if my feet don't have to touch the sand at all.
00:16Hey, salties, what's the holdup?
00:18It's party time.
00:19The holdup is, ha-ha, wait.
00:21Not me.
00:22Let's go, Scarlet.
00:23Loved by everyone, even the saltiest.
00:25Ritz party!
00:27Go loud, go loud.
00:28Put the gun on.
00:29Go loud, go loud.
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