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  • 2 hours ago
Ring uses its Super Bowl LX ad “Be a Hero in Your Neighborhood” to highlight Search Party, a feature designed to help reunite lost dogs with their families. The spot shows how neighbors can work together using Ring’s outdoor cameras and shared alerts, turning everyday vigilance into meaningful action. By focusing on community, compassion, and small moments that make a big difference, Ring positions technology not just as security — but as a way to bring people (and pets) safely back home.

Does Ring’s Super Bowl LX message make you feel more connected to your neighborhood?
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Transcript
00:00This is Milo.
00:01Pets are family.
00:02But every year, 10 million go missing.
00:05And the way we look for them hasn't changed in years.
00:09Until now.
00:11One post of a dog's photo in the Ring app starts outdoor cameras looking for a match.
00:15Search Party from Ring uses AI to help families find lost dogs.
00:18Since launch, more than a dog a day has been reunited with their family.
00:22Be a hero in your neighborhood with Search Party.
00:24Available to everyone for free right now.
00:27Join the neighborhood at ring.com.
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