Elijah Wood Stars in Skittles’ Super Bowl LX Ad “Deliver the Rainbow”

FanReviews

Skittles flips Super Bowl advertising on its head with “Deliver the Rainbow,” ditching a traditional in-game TV spot in favor of a live, real-world commercial starring Elijah Wood. Instead of airing on screens nationwide, the brand stages its Big Game moment at one lucky fan’s front door, powered by on-demand delivery partner Gopuff. On Sunday, February 8, 2026, the selected winner opens their door to find Wood performing the Skittles Super Bowl ad live — candy, chaos, and all — creating a one-of-a-kind experience that can’t be paused, skipped, muted, or replayed. By turning the Super Bowl commercial into a physical event, Skittles leans hard into surprise, absurdity, and cultural disruption, making the ad itself as unpredictable as the brand.  Does Skittles skipping a traditional Super Bowl TV spot for a live, front-porch ad feel like genius — or too far off the grid? Be the critic on Fan Reviews!

Transcript

00:01You want some Skittles?

00:02Yeah, I do.

00:17You know, most teenagers order candy from an app.

00:20Well, most teenagers don't have a Skittles horn.

00:22I don't think you get it. I didn't sign up for this.

00:26I have no free will.

00:27Yeah, which is great.

00:29It really isn't.

00:30But you know it is great?

00:32If you go and go puff, you can see how Skittles is delivering their big game commercial starring Elijah Wood to someone's house.

00:38They'll really deliver it to my house?

00:40They'll perform it on your lawn.

00:41What if I'm not home?

00:42Well, that's kind of on you, isn't it?

00:44Do I get to keep it?

00:45I don't know. I'm not a lawyer. You'd have to read the terms and conditions.

00:49Who's Elijah Wood?

00:50Who's Elijah Wood?

00:52Who is Elijah Wood?

00:53Who is Elijah Wood?

00:55Less talk, more Skittles.

00:58Please don't do that!

00:59Oh no!

01:01Oh no!

01:02Oh no!

01:05Deliver the rainbow!

01:06Taste the rainbow!

01:07Supportous a rainbow!

01:08Beeple with you!

01:10aus sedent

01:13.

01:15los

01:17los

01:18los

01:20los

Category

Transcript

Comments

Recommended