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  • 3 hours ago
Slack and Salesforce pull back the curtain in their Super Bowl LX ad by showing how MrBeast keeps his massive stunts from spiraling out of control. Framed like behind-the-scenes MrBeast content, the spot highlights how Slack is used to coordinate people, plans, and last-minute chaos across huge teams, positioning Salesforce’s ecosystem as the quiet force that helps big ideas actually come together.

Does seeing Slack in action behind MrBeast’s stunts make enterprise tech feel more relatable?
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00:00If you're Mr. Beast, you always have to expect the unexpected.
00:04We're often overwhelmed with how many projects we're pursuing at the same time.
00:08Slackbot allows us to keep up with all the collaboration that's going on at the company.
00:12Jim, you'll throw it in a Slack group town. He needs a chicken ranch.
00:15I'm using that Slackbot just to find that answer very quickly.
00:19Slackbot is everybody's friend here.
00:21Where was the last time we got a bear?
00:23How do you get a Lamborghini in the air?
00:26Do we have a Canon expert anywhere?
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