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  • 2 hours ago
Pharmaceutical giant Boehringer Ingelheim delivers an action-packed awareness play with its Super Bowl LX spot “Mission: SOS,” starring Octavia Spencer and Sofía Vergara as undercover agents racing against the clock to spot early signs of kidney damage. Framed like a high-stakes spy thriller, the 30-second commercial blends humor, urgency, and cinematic flair to turn a serious health message into must-watch entertainment, using star power and fast pacing to reinforce the importance of early detection before it’s too late.

Does Boehringer Ingelheim’s Super Bowl LX approach make a serious health warning feel more urgent — or more entertaining?
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Transcript
00:00In a world where people may miss a warning signal from their body, one woman...
00:06Hello?
00:07Okay, two women are spreading the word.
00:10People with high blood pressure are type 2 diabetes.
00:13Like my mom.
00:14And you, chica.
00:15Our kidneys could be sending out an SOS.
00:17How about increased risk like heart attack?
00:19Or stroke?
00:21Don't miss the signal.
00:23Ask your doctor about a simple urine test called UACR and join our mission.
00:27I just got my bar meat!
00:30Get out of here then...
00:32Low heavy raining rubberVery bad lever long.
00:36Now you're taking.
00:39If you want, I might rather get a bud.
00:41But, you're looking for an error for the smell of sugar.
00:47Precisely right now...
00:50I'll try.
00:51I have to stand behind.
00:53After the drink you got a chance to go visit the next thing.
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