Extended Super Bowl LX Spot for Jeep Declares “Jeep Thing” for Everyone

FanReviews

Jeep is widening the lane with an extended Super Bowl LX commercial built around a simple but confident message: “This year, we’re making Jeep Things everyone’s thing.” Branded under the familiar banner “A Jeep Thing,” the spot reframes the brand’s identity as something shared, accessible, and deeply personal — no matter where or how you drive.  The extended cut leans into Jeep’s legacy of freedom, capability, and individuality while opening the door to a broader audience. Rather than focusing on a single vehicle or extreme moment, the message positions Jeep as a mindset — one rooted in exploration, independence, and belonging. It’s a declaration that what once felt niche is now universal. By Super Bowl LX, Jeep isn’t redefining what a Jeep Thing is — it’s inviting everyone into it. Does Jeep’s Super Bowl LX message make you feel like part of the club? Be the critic on Fan Reviews!

Transcript

00:00Freedom? That's a cheap thing.

00:03Freedom to ignore this? That's a cheap thing.

00:06Sacrificing facial hair to nature and involuntary blood donations?

00:10Cheap things.

00:12No one signs up for an 800-pound bear chase.

00:15But if it happens?

00:16Cheap thing.

00:17VIP parking?

00:18Exfoliating.

00:19Treating gravity like a suggestion from saying,

00:22It'll dry.

00:23Free-range parenting?

00:24Forgetting if that's a moose or an elk?

00:26All cheap things.

00:28Remembering without saying it.

00:29Couldn't be more of a cheap thing.

00:31Sweating your tail off.

00:33Freezing your tail off.

00:34An American saving another American's tail.

00:36Jeep things.

00:38Making a cheap vehicle for only people with cash like him?

00:41Not a cheap thing.

00:43Or confusing capability with unaffordability?

00:46No.

00:47Not a cheap thing.

00:48Making adventure affordable?

00:50Now that's a cheap thing.

00:52So we're bringing you more cheap things this year.

00:55Because cheap things should be everyone's thing.

00:58Now we're going to get right back.

00:59I'll...

01:00No.

01:01Sm Solic?

01:02No.

01:03incarnley Grenahan if we can?

01:05All the money goes...

01:07Don't give a trip to $11,000 in the nå.

01:08I'll get it.

01:09Don't pass out.

01:10Run.

01:11Don't pass out.

01:12Don't pass out.

01:14I'll get bills.

01:15Oh.

01:16Now.

01:17Now Ray holds his legs.

01:18To you're second member.

01:19Just get help.

01:23Alright.

Category

Transcript

Comments

Recommended