Kirk Herbstreit Returns With His Dog Peter in Spruce’s Super Bowl LX Ad “If Dogs Could Choose”

Spruce, Procter & Gamble’s pet-safe weed killer, returns to the Super Bowl with “If Dogs Could Choose,” starring Kirk Herbstreit alongside his dog, Peter. The spot builds on last year’s breakout debut that humorously answered “Who Let the Dogs Out?” by doubling down on the idea that if dogs had a say, they’d choose a lawn that’s safe to roll in, nap on, and sprint across without worry. With Herbstreit anchoring the message in familiar, trustworthy territory, the ad blends humor and reassurance to highlight Spruce’s pet-friendly promise — positioning the product as a smarter, safer choice for households where dogs are part of the family.

Does Spruce’s dog-first Super Bowl LX message make pet safety feel like a real priority — or just clever branding?
Be the critic on Fan Reviews!