Bosch’s Super Bowl LX Ad “Just a Guy” Features a Wild Guy Fieri Transformation

FanReviews

Bosch returns to the Super Bowl stage with a memorable extended spot starring Guy Fieri. In the ad — built around the creative platform “The More You Bosch, The More You Feel Like A Bosch” — Fieri starts off as a dramatically toned-down version of himself known as “Just a Guy,” stripped of his signature spiked hair, goatee and flamboyant style. When Just a Guy picks up Bosch home appliances and power tools, he undergoes an over-the-top transformation back into the larger-than-life Guy Fieri fans know and love, underscoring how Bosch products can elevate everyday moments into Bosch-alicious ones.  Does Bosch’s Super Bowl LX spot make you laugh, cheer, or recognize Guy Fieri in a way you’ve never seen before? Be the critic on Fan Reviews!

Transcript

00:00I'm just a guy, but when I use my Bosch appliances, I feel like more than just a guy.

00:08I feel like guy.

00:10Same goes for these Bosch power tools here.

00:13Just a guy.

00:15Guy.

00:16Man, that guy's cool.

00:18Just a guy.

00:21Sandwich?

00:22Ha ha, guy.

00:25Just a guy.

00:26You got that?

00:26Guy, guy, Bosch, guy, guy, guy.

00:32Just a guy.

00:34Bosch.

00:35Guy.

00:36With phenomenal appliances.

00:37And battle for ballot tools.

00:39I thought you only spoke French.

00:41The more you Bosch, the more you feel like a Bosch.

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