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  • 10 hours ago
Novo Nordisk makes its first-ever Super Bowl appearance with “A New Way,” a star-studded commercial for the newly approved Wegovy oral weight-loss pill that blends humor with a serious message about normalizing medical support for weight management. The 90-second spot begins with Kenan Thompson breaking the news that Wegovy now comes in pill form and asking viewers whether, if life’s challenges could be made easier with a pill, they’d take it — setting up a series of comedic scenarios. From John C. Reilly struggling to parallel park and DJ Khaled imagining a wrestling-pills dream, to Danielle Brooks, Ana Gasteyer and Danny Trejo each playing with the idea of “easy fixes,” the spot uses levity to cut through stigma and start honest discussions around weight, health and the role GLP-1 medications can play alongside lifestyle changes.

Does Wegovy’s Super Bowl LX message about honest weight-loss conversations and reducing stigma land for you?
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Transcript
00:00Big news, America!
00:01Wagovi now comes in a pill!
00:03So adults with obesity can lose weight and keep it off,
00:06along with diet and exercise!
00:08Yes, thank you, DJ Khaled.
00:10Be honest.
00:11If there was a pill that made other helpful things possible,
00:13you'd take it.
00:14If there was a pill that could help me parallel park,
00:17I'd take it.
00:18Geez.
00:19If there was a pill that made me a pro wrestler,
00:21I'd take it.
00:22Say Uncle Khaled.
00:23Uncle Khaled!
00:24If there was a pill that helped me rescue more kittens,
00:26I'd take it.
00:27Gracias, long-armed lady.
00:30If there was a pill that made people stop being so judgy
00:33about how to lose weight...
00:36Maybe we don't need a pill for everything,
00:38but for managing weight,
00:39there's Wagovi,
00:40the first and only GLP-1 pill for weight loss.
00:43Don't take if you or your family had MTC, MEN-2,
00:46or if allergic to it.
00:47Tell your provider if you plan to have surgery or a procedure,
00:50are breastfeeding pregnant or plan to be.
00:52Stop taking and get medical help right away
00:54if you get a lump or swelling in your neck,
00:55severe stomach pain,
00:56or any of these allergic reactions.
00:58Serious side effects may include
01:00pancreas inflammation and gallbladder
01:02or severe stomach problems.
01:03Call your prescriber if you have any of these symptoms.
01:06Wagovi may cause low blood sugar in people with diabetes,
01:09especially if you take medicines for it.
01:11Call your prescriber if you experience vision changes
01:13or heart racing at rest.
01:15Side effects of nausea, vomiting, and diarrhea
01:17can lead to dehydration, which may cause kidney problems.
01:20That's not your car, is it?
01:22Ask your prescriber about once daily Wagovi pill.
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