MrBeast Turns Salesforce’s Super Bowl LX Ad Into a $1 Million Puzzle

Salesforce takes a bold turn at Super Bowl LX by handing creative reins to MrBeast in “Million Dollar Puzzle,” a commercial that blends challenge, participation, and enterprise tech. Across the Super Bowl spot, MrBeast frames the Big Game as a puzzle with a real-world reward — a chance for viewers to win $1 million — while positioning Slack as the tool the pros use to organize complexity that others might just guess through. The ad leans into behind-the-scenes teamwork, showing Slack channels, bots, and channels coordinating ideas, deadlines, and logistics with clarity while MrBeast tackles his trademark large-scale giveaway and creative stunts. By tying audience participation and problem-solving to Salesforce’s ecosystem, the campaign reframes enterprise tech as something that helps teams win — whether on camera or off.

Does Salesforce’s Super Bowl LX ad make you see collaboration tools like Slack as part of the real action — or does it still feel like a gimmick?
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