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  • 5 hours ago
Dunkin’s 2026 Super Bowl commercial “Good Will Dunkin’” leans hard into pop-culture nostalgia by imagining a never-aired ‘90s sitcom pilot set inside a Boston Dunkin’ — and starring Ben Affleck as the quick-witted “Will,” with Jennifer Aniston, Tom Brady, Matt LeBlanc, Jason Alexander, Ted Danson and other sitcom icons cycling through coffee runs, big laughs, and inside jokes that riff on classic TV rhythms. The ad cleverly ties Back to Dunkin’s iced coffee “origin story” circa 1995 — when cold brews were fresh on the scene — while delighting viewers with TV-savvy banter, VHS aesthetics, and unexpected star cameos that turn a donut shop into the set of a fictional pop-culture milestone.

Does Dunkin’s sitcom-meets-coffee-culture Big Game ad hit the right nostalgic note — or is it all play with no payoff?
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Transcript
00:00Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead and some other actors.
00:07Hey, Will! Did you arrange the munchkins in the Fibonacci sequence?
00:11I got a genius working for me!
00:12He's such a genius, then why'd he put ice in his coffee, huh?
00:15Come on, Chucky, I'm just Will Hunting. I'm not a genius.
00:19I will marry the first man that can help me with the Fibonacci sequence.
00:25How are you doing?
00:27Don't you have a girlfriend?
00:31We're on a break!
00:33I don't need her, I still get everything I need, right here at Dunkin'.
00:37Hey, kid, if you're still single doing this Boston schtick and working for Dunkin' when you're 50, I'm gonna be very disappointed.
00:45Isn't that your girlfriend?
00:48You like donuts?
00:50Yeah.
00:51Well, this is my new boyfriend. How do you like these nuts?
00:55I'm Tom.
00:57I'm Tom.
01:01I'm Tom.
01:03I'm Tom.
01:06I'm Tom.
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