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00:00Britain is reopening. Business recovering. Now one man stands ready to
00:09invest. Fighting it out for his funding. 16 ambitious entrepreneurs. I have this
00:20disgusting inner self-belief. I'm so confident to the point people think I'm
00:24deluded and that is my strength. In business I never take no for an answer.
00:30When I hear no, I actually hear next opportunity. I'm the EST of everything
00:37which means I'm the coolest, smartest and wickedest in business. On offer a
00:43quarter million pound investment. I'm not a business bimbo that doesn't know what
00:48she's doing. I already run a six-figure company that's gonna make me and Lord
00:52sugar a hell of a lot of money. I'm a qualified accountant and when you
00:55combine that with my natural genius ability in business that's gonna be a
00:59lethal combination. To win they face a fight like no other. I've been in some
01:05high-pressure situations playing rugby for the past ten years. 16 people were in
01:10business attire. It's gonna be a walk in the park. Winning means everything to me.
01:13I've never lost anything in my life. There's only one winner in this process
01:17and that winner is going to be me. Putting up the cash. Lord sugar. When it
01:24comes to bullshit I've got natural immunity. You don't get furloughed, you get fired.
01:31Once a small-time trader, now a business big shot. This is an opportunity of a
01:39lifetime. But to get his backing. A punishing selection process. Did you win the plates? I'm
01:48not a plate. This is over-complicating it. Can we just do what I say? It's your last
01:52opportunity. They're gonna disappear. 16 candidates. Hello everyone. Oh my god. 12 tough tasks. We're not
02:00making another dream. We're just going to mess. Get another one going now. No we haven't got time. We have. One life-changing opportunity.
02:06You don't know what you're bloody doing. This product is garbage. It's down to
02:11business with The Apprentice. You're fired. You're fired. You messed it up. You're fired.
02:1811am. The boardroom. Passing in their business plans. 16 potential partners.
02:45Could you send the candidates in please? Lord Sugar will see you now.
02:57Good morning ladies and gentlemen. Welcome to the boardroom. Now you can see there's an empty chair here.
03:23My very good friend business colleague Claude unfortunately will not be with us this series.
03:31Regretfully he had a nasty accident but he's on the mend and I'm sure that we all wish him well.
03:38Yeah. Yeah. The replacement for Claude is also another very good friend of mine.
03:43Mr. Tim Campbell. The very first winner of The Apprentice. He knows all the tricks of the trade.
03:58I've been there, done it, got a t-shirt to prove it.
04:03Now obviously Karen needs no introduction. She will be together with Tim, my eyes and ears.
04:10Now we've been through some tough times. Thankfully there are signs of green shoots of recovery and slowly things are getting better.
04:21The country's fighting back, British business is fighting back and I must say that we are glad to be back in this boardroom again.
04:31Very much so. Yeah. But don't for one minute think that I've gone soft. Due to the pandemic the world of business is tougher than it's ever been before.
04:43And the same goes for this process. In this boardroom you don't get furloughed, you get fired.
04:51Yeah. By the end of the process one of you here will be leaving with my investment.
04:58Two hundred and fifty grand direct into the arm of your business. This is an opportunity of a lifetime.
05:06So I've read some of the CVs. A lot of you have got three A stars. Makes you sound like a bed and breakfast actually.
05:16Navid. Yes. Now you're a qualified pharmacist is that right? That's correct. And you own pharmacies. Yes.
05:23Sometimes with all these candidates here I'd like to know what you could prescribe for a pain in the arse really.
05:29Yeah. In your application you said people who come into your pharmacy is because of your personality. Is that right?
05:38That's correct. Yes. Believe me it's not. It's for the drugs actually. I can assure you. Yeah.
05:45Shamma. Yeah. You run a children's day nursery. That's right. And I've got five boys as well.
05:51So I know what you're really here for. A bit of peace and quiet. A bit of peace and quiet.
05:57A bit of peace and quiet. I'm on holiday. Yeah.
06:02Aaron. Interesting. You are in the RAF. Is that right? That's right. Large Sugar.
06:08You started. Oh you've done a load of things. An ex milkman who ended up going around the world.
06:13Jamaica, California. It was a hell of a milk round that is. It was.
06:21Amy. Yes. Hello. Hello Amy. Lovely to meet you.
06:24You sang the jingle for Burger King. Is that right? Yes. McDonald's, Burger King, Coca-Cola.
06:30I'd like to teach the world to sing. Is that true or is that a whopper?
06:35Akshay. Some of your friends call you an AK-47. Is that right?
06:41That's right. That's a machine gun. Yeah? It is.
06:43You know, the thing about AK-47s is they get fired very quickly.
06:48They do. But this time... Yeah.
06:51OK. So now let's get down to business.
06:56It's time to get your sea legs on.
06:59I'm going to send you down to Portsmouth
07:02to board Virgin Voyages' brand new flagship vessel,
07:08the Scarlet Lady.
07:09Pre-Covid, the global cruise industry was booming
07:16with an estimated turnover of £100 billion annually.
07:21So I am giving you the ultimate advertising task.
07:26Your job is to come up with a marketing campaign for a new cruise line.
07:31You'd need to create a brand, a television advert and a social media tease.
07:37You'll be pitching your campaigns to industry experts,
07:42and they will be reporting back to me.
07:45But ultimately, I will decide whose advertising campaign is best.
07:51Now, I've organised for you to have exclusive access to this ship.
07:56Everything clear?
07:58Yes, of course, Chair.
07:59Well, good luck. I'll see you in the boardroom in a few days' time,
08:02where one of you will be fired.
08:05Off you go.
08:09Anyone been on a cruise?
08:11Never. Never.
08:12That's where I'm going to go when I retire.
08:14That'll be next week, then, yeah?
08:15Yay!
08:17Before launching their cruise lines...
08:19I have a pyjama shop online.
08:21Oh, fantastic.
08:23..a chance to quiz their crewmates.
08:25So I work in the hospitality industry,
08:27and I work for the world's leading hospitality company.
08:30I believe I can win, because I have all the business accrement necessary.
08:33I can pitch, I can brand, I can sell.
08:35I'm the whole package.
08:37I run a commercial cleaning company.
08:39We do large-scale projects.
08:41I've tripled my turnover the last three years,
08:43and I've just hit that million-pound milestone,
08:45and I know I've got what it takes to take this business to the next level.
08:54Portsmouth.
08:56England's maritime capital.
09:00And starting point for some of the world's most luxurious liners.
09:07Teams have two days to create an ad campaign...
09:11..before seeing if their concepts sail in a pitch to industry experts.
09:17Oh, my God, we're on a cruise?
09:19Yes!
09:21First job.
09:23Let's get to business, yeah?
09:25Select a skipper.
09:27So who's got some experience with advertisement and marketing?
09:34Not on my side.
09:35Not on my side.
09:37So I run a marketing company myself.
09:39OK.
09:40We do over six figures in turnover every year.
09:42So I'm happy to put myself forward as PM.
09:45You seem...
09:47Yeah, you seem extremely knowledgeable.
09:48I've got a vision, I've got ideas, I've got seeds.
09:51Let's get a tree out of it.
09:54I've been on a few cruises.
09:56Project managing the girls' maiden voyage.
09:58I used to sell cruises, so I've got quite a lot of experience.
10:02Sleepwear supremo, Catherine.
10:04So we just need to think about who our target market is going to be.
10:07I absolutely think Friends, 25 to 45.
10:10We can aim this at what we would want to go on.
10:12Yeah.
10:13I do think that we should be going 45-plus.
10:15These people are without kids, they've got lots of money,
10:17they've got lots of free time, they want to go out and spend it.
10:20In my opinion, and having background in this,
10:23everyone thinks cruising is for old people,
10:25but that's why I think if we go with Friends, a younger market,
10:28let's redefine cruising.
10:30Girls, I think we should put this to a vote then.
10:32I'm going to say I'm not going to put it to a vote.
10:33As PM, I feel very, very strongly about going for the Friends.
10:3725 to 45, adults only.
10:40I'm a bit concerned about Catherine's vision,
10:43and I think it was quite bad project management skills
10:45to not even go round everyone
10:46and make sure everyone was happy with that decision.
10:48She kind of just cut us off, which was actually really rude.
10:51We want something a bit special where we can dress nice,
10:54look nice, not a party as in fish bowls,
10:57we're going to Malia, we're talking class.
11:00Me personally, with a young family, I would take them on a cruise.
11:05Also seeing what sales.
11:07What I want to do is capture a different market, the boys.
11:10I want to go with the older demographic, the empty nesters.
11:14The sort of vision I have is health, wellbeing.
11:18Actually, if we're going for like a 55 plus 60,
11:21you're going to get them doing the downward dog.
11:23But you're missing the point.
11:24They want to get pampered, they want to relax.
11:26So what are we going to do in the whole seven days of non-stop wellbeing?
11:28Boys, let's make a decision, right? Health and wellbeing.
11:31I think the decision's already been made, haven't they?
11:32Let's be honest.
11:33Yeah, I don't think we've really got a decision.
11:35I see.
11:36You guys are saying, I'm not happy with the decision.
11:38I think we're missing a massive, massive trick here.
11:41You're not missing any trick, mate.
11:43The call to action I want to get there is like, you know what,
11:45this looks relaxing, I want to go there.
11:50Next for Captain Catherine.
11:52Brittany, what are your key strengths?
11:54How to crew her campaign.
11:55Working in hospitality, I know a lot about what are the attractive amenities
11:59and I've made a lot of videos in work, so I'd be happy to go on the video team.
12:02Fantastic.
12:03I've produced several shows, very theatrical, and I've produced the promos that promoted the shows.
12:10So I'm very good at editing and I feel very confident doing the commercial.
12:14Fantastic.
12:15So on the advertising team, I'm going to put Amy, Hart, Preet and Shama, and also you, Brittany.
12:21I'm also going to need a sub-team leader.
12:24Amy, I am going to put myself up for sub-team leader.
12:26Just from what you said, I feel like you're quite passionate about that.
12:28I feel very confident, yeah.
12:29And I feel like you're going to do a very good job.
12:31I've created my own sportswear brand.
12:35Okay.
12:36Branding.
12:37Nick.
12:38Harry.
12:39Nav.
12:40Akeem, I think you'd be great as a sub-team leader.
12:41I'm more than happy to be a sub-team leader.
12:42Yeah, because you've got the branding experience you can use over here.
12:44I do want to say that branding experience isn't my thing.
12:48I've been involved.
12:49Okay.
12:50I've created, but it's not my area of expertise, just as a highlight.
12:55But you said it was something you've done.
12:57It's something I've done, but it's not my area of expertise.
12:59Do you want to be sub-team leader?
13:00Yes.
13:01Yes.
13:02Yes.
13:03I'm confident we're going to show up with the ad.
13:05I just hope that the branding is as good as the ad.
13:08So, boys, my key three pillars for this are health and wellbeing, luxury,
13:13and it's the ultimate experience.
13:15Everyone on board.
13:16Let's win this.
13:17We can do it.
13:2110am.
13:24While half of each team plan TV adverts...
13:27I just hope the other team stick to our message we've discussed.
13:30..the rest will build their brands.
13:34Our target market is friendship, 25 to 45, right,
13:37so we need to make sure that a word that we use is going to appeal
13:40to all audiences.
13:41Yeah.
13:42I've thought about diamond cruises.
13:46I do like where you're going with it, but I just don't think it's original enough.
13:49I've thought of something that's a little bit more out there, I would probably say,
13:52than your option.
13:54And I've thought of bougie cruises.
13:58When you say bougie, bougie is associated with kind of, like, more of like night out,
14:03clubby sort of vibe.
14:04My only concern is they'll be 45-year-olds.
14:06Are they really going to understand what bougie means?
14:08I just think it's quite a current word.
14:10People know what it is.
14:11And obviously I like the name because I chose it.
14:15I wouldn't have picked bougie cruises.
14:17I wouldn't want a name that narrows anything down and would put anyone off
14:21if they don't understand it.
14:22I think it will absolutely attract the right target market.
14:25Navigating names for their health-conscious cruise line.
14:30Spirit of the Sea.
14:31Welcome to Spirit of the Sea.
14:34No.
14:35Akeem's half of the boys.
14:38So I had an idea that it could be something like mindful ship.
14:41I mean, mindful ship is just too boring.
14:44You could get a very bland brand.
14:46I want a word that has nautical in it.
14:49OK, so we need a mindful word with nautical.
14:51Nautical.
14:52Um...
14:53Nautical.
14:54Nautical.
14:59Never-ending nautical.
15:00Never-ending nautical?
15:01Never-ending nautical.
15:02Does that have any meaning?
15:04It does.
15:05Never-ending in the sense of spirituality is never-ending.
15:07It's infinity continues.
15:08We can work on that.
15:09Never-ending nautical.
15:10That's the branding.
15:11It's quite a unique name.
15:12Yeah.
15:14To me, the connotation of never-ending is that you want it to end.
15:17You can't wait for it to end, but it's never-ending.
15:20I mean, it certainly doesn't say luxury.
15:25I've got this vision of, like, a couple are going through this journey on the cruise.
15:30Talking through the TV ad...
15:32Aaron, I think that you should be the captain.
15:35The first face that they see, warm, welcoming.
15:38Admiral Akshay and his men.
15:40OK, fine, you've got that welcome scene, but I know exactly what I want in this.
15:43Second scene is that when you come in again and say your spa is actually ready.
15:48Me?
15:49Yeah, yeah, yeah.
15:50I'm a captain.
15:51I can't come in again and say your spa's ready.
15:52How can a...
15:53You've got to understand.
15:54It's just going to confuse the whole...
15:55You can't have a captain in the first scene and then, all again, I'm dressed in something
15:59else and say your spa's ready.
16:00Yeah, but elegance is his coming in.
16:01It's just going to lose completely.
16:02You know what?
16:03Then it just changes the whole thing.
16:05Let's get rid of the captain, then.
16:07I do find being with Akshay quite frustrating.
16:10I just feel like everything we're trying to push across is not taken on board and we have
16:13to really, really push it and sort of fight for it to happen.
16:17How do they get to the spa?
16:18That's the question.
16:19We just cut.
16:20Just cut it.
16:21Then walking into the spa?
16:22Exactly.
16:23OK, fine.
16:24I'm happy with that.
16:27So I'd like to direct the commercial if you guys are OK with that.
16:29I'm happy with that.
16:30Amazing.
16:31Staging their adults-only ad.
16:33You two are the friends, the girlfriends that are going on holiday together.
16:38Former theatre producer Amy.
16:40So I think what might be good is to start with something kind of a little bit comedic.
16:45It can't be tacky.
16:46Yes, we're not going to make this a comedy act.
16:48Where do you want to start, girls?
16:49Should we start with the pool?
16:50Swimming pool, absolutely.
16:51We have the girls having an amazing time drinking champagne.
16:55The next scene we're going to is the game room.
16:57And we should start with the ladies in the games room playing a type of game.
17:00And then the men come in and they start playing the competitive game together.
17:04How about in the gaming room?
17:05It's just about you guys having a nice time, them having a nice time.
17:08Maybe you can glance over.
17:10Hey, how are you?
17:11And that's it.
17:12I don't think we should be too much in the gaming room.
17:14So why not just the girls be in the gaming room?
17:16That's a very good idea.
17:17What I'm about to say is don't have us in the same shop.
17:20Girls can have fun in the gaming room.
17:21Guys can have fun.
17:22But we're not having fun together.
17:23I am a really collaborative person and I just felt that no one was listening.
17:29I always say we have two ears and one mouth for a reason.
17:33Okay, agreed.
17:34Let's move on to the cocktail bar.
17:362pm.
17:41What about Seaquility?
17:43Like Tranquility.
17:44Yeah, I like that.
17:45Seaquility.
17:46Ship name decided.
17:48Next for Hakim's boys.
17:50I'm thinking of a wave that kind of changes into a different shape.
17:55Navigate a logo for their well-being crews.
17:58So what you've got is you have an image like this, someone like that.
18:03Yes.
18:04And you see where my head is?
18:05Ah, yes.
18:06That's a great logo.
18:07I think we've got something really solid here.
18:10I don't really like the wave, to be honest with you.
18:12I'm not a fan of the wave at all.
18:14I really think this should be done.
18:17So you've got the circle in the middle, then the seven chakras with a fountain,
18:22which is relaxing, coming from the top.
18:24Wave.
18:25I'm sticking to wave.
18:26I think it communicates a clear brand message.
18:29It's sophisticated, luxurious.
18:30Harry, Harry.
18:31No, no, just hear me out.
18:32Look, Hakim, please, please, hear me out.
18:33Look.
18:34We have a fountain arching from the middle through our core values of the company,
18:37which we're looking to develop.
18:38Harry, can I just stop you there?
18:39I think it's very, very specific and we just have very limited time.
18:43Hakim, was he blind?
18:46My brand, my logo is all there.
18:48The concept, the principles based on the three pillars.
18:51No, he just, he just doesn't get it.
18:54Can we continue with the wave, please?
18:56But that is going to be good, isn't it?
18:57No, but we've, but we've moved on from there.
18:59Are you sure?
19:00We've moved on from there.
19:01Okay.
19:02Below deck, Catherine's half of the girls.
19:06It's really important to get the right psychology with colours.
19:08Focus on friendship.
19:10To me, blue would be incorporated.
19:12Yeah.
19:13It would make the most sense because of the C.
19:15I was going to say, also, another colour is orange,
19:17because going back to colour psychology, I studied that.
19:19Yeah.
19:20And when you have orange, it means successful, confident and also social.
19:24That's what it stands for.
19:25But the reason why I like blue is because not only is it a calming colour,
19:28it is also associated with the C.
19:30Yes.
19:31I think blue would be our preference.
19:33I think their logo's interesting.
19:35It's not bright enough.
19:36It's not bold enough.
19:37It's definitely not bougie.
19:39Live the lavish lifestyle.
19:41I think it is bougie.
19:43We could almost do the colours a bit like a tree.
19:47Akeem's half of the boys.
19:49It's like brown at the bottom, blending into a green.
19:51Hit heavy weather.
19:53Yeah.
19:54Can we get a lighter green?
19:56That looks wicked.
19:58It looks like a banana, rotting upside down.
20:03This doesn't look luxury at all to me.
20:05It's simple.
20:06It's clean.
20:07It's going to be good.
20:08It's going to be good.
20:09It's not.
20:10It's really not.
20:11It doesn't represent...
20:12Guys.
20:13Harry was showing this.
20:15What does that mean?
20:16Trust me, the boys are going to ask us.
20:17That's basically a slime or a bogey.
20:20Watch what they say.
20:21They'll literally say that.
20:22I've been telling you, yeah.
20:24Trust me, that's what they're going to say to us.
20:26They've come up with this sort of half-man, half-rotten banana logo.
20:31But where is their brand name?
20:34It's completely ludicrous that they haven't included that
20:37in the final proposition.
20:39I think we've done a really good job there, guys.
20:41We've nailed all the pillars that we wanted to.
20:43Here's where it is.
20:44Let's go.
20:49So we've come up with the name Bougie Cruises.
20:52Mid-afternoon.
20:54Sorry?
20:55Bougie Cruises.
20:56For both teams.
20:57What's the name of the ship?
20:59It's called Seaquility.
21:00OK.
21:01OK.
21:02A chance to check in.
21:03We've got a brand name.
21:05It's called Never Ending Nautical.
21:07Never Ending Nautical?
21:09Yep.
21:10The logo, when you see it, do not be alarmed, OK?
21:13It was a compromise.
21:14There's a lot of work going into it.
21:16We didn't all agree.
21:17That's the truth.
21:18We did not agree, OK?
21:19But you have to be positive, right?
21:21Simple as that.
21:22Quick question.
21:23Have you got the name of the cruise underneath the logo?
21:29It's just a logo by itself.
21:31Boys, is there any reason why you didn't put the name of the cruise in the logo?
21:35No.
21:36It was something that just didn't come up.
21:38If you see the logo, we need to have a brand name with it so people can, you know, bring
21:43the two together.
21:44Cool, cool.
21:45Yeah?
21:46Speak soon, guys.
21:47Take care.
21:48I was going to keep it up.
21:50When someone says...
21:51Don't be alarmed.
21:52Don't be alarmed, but...
21:54That's concerning.
21:55Let's go, boys.
21:59Ready, guys?
22:00Don't smile.
22:01Serious, bougie.
22:02At the ship's rooftop pool...
22:04Are we symmetrical?
22:05One leg up and one leg down.
22:07Gorgeous.
22:09Shooting her bougie blockbuster...
22:11Oh, that looks so nice.
22:13...director Amy.
22:15Cut.
22:16So, listen, guys.
22:17You're having a great time, buddies.
22:19Just wanting to have fun on the cruise.
22:21It looks a bit staged and unnatural.
22:22I sat here, then sat there.
22:24Maybe if you guys are, like, swimming, doing your own thing, and we're sat on the side,
22:28it looks less staged, then.
22:29This looks good.
22:30We'll just chat here.
22:31You guys are swimming around, having your own time, and we get as much shot of the facilities
22:36as we can, with us looking natural.
22:40Directing the ad.
22:41That is my current job, and it's just so funny.
22:45I mean, imagine Steven Spielberg directing a movie, and some actor jumping and saying,
22:49oh, Steven, do this, Steven, do that.
22:51Just, I don't understand it.
22:53Amy, zoom in on them, and then go up to, like, the sky or the sun.
22:58Three, two, one, action.
23:00Calling the shots on an ad for empty nesters.
23:03Cut.
23:04Good take.
23:05First time director Akshay.
23:07It's just too static there.
23:10This is going to be so quick, it's going to be three seconds.
23:12This is you selling your luxury cruise kit.
23:16I know that.
23:17Could you imagine, though, the camera more engaged, following their faces?
23:20This is over-complicating it.
23:21Can we just do what I say?
23:25Come on.
23:26Ready?
23:27Aaron, just enjoy it, calm down a little bit, and follow the steps, yeah?
23:32Actually, for me, personally, you need to listen more, mate.
23:35Yeah?
23:36Be open when we're talking and discussing.
23:37I am open.
23:38Don't just shut us down or be like, we're doing that already.
23:40Not at all.
23:41I am open.
23:42Let's have a look at this scene.
23:43We're doing it now.
23:44We're doing it now.
23:45Genuinely.
23:46I'm taking on what you're saying.
23:47No, but you're not.
23:48You're talking over us.
23:49Just listen.
23:50I'm taking on what you're saying.
23:51Go on.
23:52Let's get on with it, boys.
23:53Let's do it.
23:564pm.
23:57You start off stressed, maybe someone in a suit.
24:00Coming up with a social media tease for their campaign.
24:04Then he jumps again, and he's in, perhaps, the yoga pose.
24:07Finance manager Nick takes the helm.
24:10Yeah?
24:11Let's go, guys.
24:12Let's do this.
24:13Three, two, one.
24:15Action.
24:19That does not look good at all.
24:22That looks angry.
24:23It needs to convey stress.
24:24Now, what I'll do is...
24:29That's it.
24:30Yeah.
24:31Okay, let's move on.
24:32Scene two is beachwear casual action.
24:36At the end, can you do this, please?
24:37No, no.
24:38I don't really like this.
24:39Harry, Harry, we're wasting time.
24:41Okay.
24:42Let's move on.
24:43Spa.
24:44Three, two, three.
24:45Guys, can I say one thing?
24:46Sorry, one second.
24:47No, no.
24:48Wait.
24:49Three, two, one.
24:50No.
24:51Harry has been one of the most challenging characters to handle.
24:55He's always pushing back, but at the same time, he's not providing any solutions to any other problems.
25:00Yoga pose on the floor now.
25:01No, no, no, no.
25:02Guys, guys.
25:03He can jump onto the floor.
25:04No, it's a spa.
25:05No, no, no.
25:06We've got to transition the jump.
25:07No, guys, wait.
25:08Guys, calm down.
25:09Do that.
25:10No, no, no.
25:11No, no, no.
25:12We're not having to be off here.
25:13So, we do nothing more...
25:14Bringing bougie cruises to life with their teas.
25:15We are pressing a button that says, press for a lavish lifestyle.
25:19...Kathryn's half of the girls.
25:22By the way, Sophie's thighs have disappeared.
25:25It's because you're wearing a green dress,
25:27which is the same colour as the background.
25:30Please do something about that. Put a green box round it.
25:32No, just paint some legs on, paint my legs on.
25:35There must be something you can do.
25:37Not to be rude, and I know it sounds harsh,
25:39do we cut you and it's just us three friends?
25:41Just try and get a green dress out as much as possible.
25:44Oh, God, we're like...
25:47The girls have gone for a fun, interactive social media advert,
25:49but I think they've missed the mark.
25:51They've got a fancy-dressed-looking, kind of cobbled-together advert,
25:54which doesn't really seem multi-million-pound cruise ship.
25:57That looks worse.
25:59And again, can you just cut out, Sophie, please?
26:05Guys, you're having the best time of your life.
26:077pm.
26:08Woo-hoo!
26:10And that's a wrap.
26:12Brands complete.
26:14De-stress and join the rest.
26:15See quality.
26:17Adverts in the can.
26:18Cut. Well done, everyone.
26:19Thank you very much. Happy with your work?
26:20Tomorrow, push for plane-sailing pitches.
26:287am.
26:30For Catherine's crew...
26:31Do you want to see the logo?
26:33Yep.
26:33Yes, get it out.
26:34The big reveal of brand Bougie.
26:37So what do you girls think?
26:41I thought an element of our brand was the fun aspect of the cruise and there's not much fun coming through in that logo to me personally.
26:49The word Bougie, I didn't understand what the word Bougie meant.
26:52OK, we thought Bougie, that's what we want people to feel when they're on board, the experience they're going to have.
26:57Are you sure it won't come across as a little bit cringe, like for the target market?
27:01I think it's cheeky, I think it's fun.
27:04I do not understand the word Bougie.
27:07I would have expected the PM, Catherine, to say, Shama, this is exactly what Bougie means.
27:12Branding very strong.
27:15Ship and mindfulness.
27:17So those two elements we have captured beautifully and very cleverly.
27:22You'll see it.
27:23Here is never-ending nautical.
27:30Guys, what is that?
27:33Well, we have somebody here doing a yoga pose, but then it transitions into the water, the cruise elements.
27:40And I would say the unique setting point about our experience is the health and well-being.
27:45With luxury.
27:47Akeem, I'm very disappointed with this logo.
27:49It does not scream luxury cruise, which is showing the key pillars which I kept banging on about.
27:56Guys, look, we have what we have and we're just going to have to do a good job and completely smash it.
28:01OK, let's go.
28:04Before the pitches, half of each team will gather feedback on their brands.
28:10Hi, guys.
28:11The rest will edit TV ads.
28:13We're going to have, like, a card where it says, imagine.
28:17Bringing his masterpiece to life.
28:20Welcome to Sequility.
28:22Project manager, Akshay.
28:24That was really good.
28:25Yeah? Yeah.
28:26Practice it all the time.
28:27No, that was good, mate.
28:28I love that voice.
28:29Welcome to Sequility.
28:31I think it looks really good.
28:33It sends the message out.
28:34Definitely.
28:35The home of luxury and well-being.
28:36They've produced an advert that looks more like an old people's home than a luxury cruise.
28:40And it certainly isn't anything new or unique that will cut through this very crowded market.
28:46Are you guys happy with how this went?
28:47I know yesterday was a bit funny.
28:49I'd say today has been smooth sailing.
28:51Yeah.
28:55Hi, guys.
28:56How are you doing?
28:57Hi.
28:58For the other half of the team.
28:59I'm wondering if we can ask you a couple of questions around the new cruise.
29:03A chance to see if their well-being wave washes.
29:06I think the colours look a little bit what we call probably a PVI or a public vomiting incident.
29:13Okay.
29:15And, like, what's the name?
29:17Why is it not there?
29:19That's a very good point.
29:23Because it's brown and it's a bit curved.
29:25I don't see how I would pay X thousands of pounds to holiday with a company with a turd in it.
29:32Hello.
29:33How are you?
29:34For Catherine's team.
29:35What is bougie?
29:36The bottom line on bougie.
29:37I'm thinking maybe it's something fancy.
29:38Okay.
29:39Bougie.
29:40Do you like the sound of the word?
29:41Yeah, it's a little bit crazy.
29:42Have you ever heard the term booze cruise?
29:43Yeah.
29:44Yes.
29:45That's what I heard.
29:46Okay.
29:47So, thank you very much for your time.
29:49Bye.
29:50The bougie name did come up at the end of the day.
29:51Yeah.
29:52Yeah.
29:53Yes.
29:54That's what I heard.
29:55Okay.
29:56So, thank you very much for your time.
29:58Bye.
30:00Bye.
30:01The bougie name did come up a few times.
30:03I think people don't really know what it is.
30:05I do think it's not a word that they kind of hear all the time.
30:09And I do think we can kind of use that as if we stand out.
30:14Lunchtime.
30:16Next job for Catherine.
30:17I would like to be in the pitch as PM.
30:20Who to ship in for the pitch.
30:22I would like to take somebody from the advertisement team.
30:26And Amy, I think you will be perfect.
30:27Sure.
30:29On my side, Sophie, if you're comfortable in going ahead.
30:32Yeah.
30:33Then it's just that one you do.
30:34Okay.
30:35I think I would be incredibly comfortable pitching partly because I might be good on the consumer
30:40feedback side of things.
30:41Okay.
30:42It's something that I do in my everyday role.
30:44If there were challenging questions, I think I could deal with them quite easily.
30:47Okay.
30:48I'm probably going to go with you, Stephanie.
30:51So yeah, that is the four that will be going into the pitch.
30:58While Akshay works out who to cut adrift.
31:01I'd like to go with Akeem, Nav, Connor and myself.
31:05For the girls, time to pitch.
31:10Watching on, ship employees and a panel of industry experts.
31:16First to set sail.
31:18Good afternoon.
31:19Bougie Cruises.
31:21Bougie Cruises is aimed towards 25 to 45 year olds.
31:27We will encourage friends to join us on board for a lavish experience.
31:32I'm getting lost in the girl band there.
31:35Come out, present and come back.
31:38Yes, I agree.
31:39We can see them engaging in multiple activities.
31:52And they're having so much fun.
31:55We need to go that extra step.
31:58We need to provide 100%, if not more.
32:02Let's move on to the advert.
32:04Take one, one, one, one, action!
32:11Britney, that's off!
32:13We just want to open up the floor to any questions.
32:27I'm Clayton Lindsay.
32:28I'm the experience director.
32:30What is a bougie experience?
32:35What is that?
32:36Okay, so, bougie experience.
32:40Kind of, I'm talking beach club, cocktail bars, something a little bit fancy, something a little bit extra.
32:47What are bougie activities?
32:52So, bougie activities could definitely mean many things.
32:58It could be, kind of, having a, maybe a brunch, I would say, is bougie.
33:03We could also do, kind of, dressing up.
33:07Socialising, I would say, could be bougie, depending on how you do it.
33:12I'd say bougie is a feeling, actually.
33:15And it's different for everyone.
33:17But we have all the activities and events people need to access to feel bougie.
33:23Looking nice, dressing up and going for lunch.
33:25Wow, is that how you're going to sell a clue?
33:27I'm just curious to know.
33:28But Amy's just saying it's a feeling.
33:29Amy is answering.
33:30They don't even know themselves.
33:31I'm Jamie, from the advertising agency, Isabel.
33:34Your strategy is all about fun, friendship.
33:38The logo screams corporate.
33:41We did want to keep things very simple, very bold, just so there was no confusion on who we are and what we do.
33:49This has been the audience asking question after question the name, the logo, the brand.
33:54They can't get over the fact of the name and the brand.
33:57Do you know what the name is?
33:58The name is the issue here.
33:59Thank you for your questions and we hope to see you on board Bougie Cruises.
34:07Hey, girls! How are you?
34:09How did you think it went?
34:10I think it went well.
34:13You've got comments, clearly.
34:15Our main worry is the name, Bougie.
34:18We just felt like they couldn't get over it.
34:20They didn't understand it.
34:21We felt that we answered it the best that we could.
34:24I'm quite surprised by what you're saying, to be completely honest.
34:29I've said it right from the first second right to now that I was worried about the name branding.
34:35I don't think it's new to us that maybe the name Bougie Cruises might not work.
34:39It is for me, though, because this is the first time I have heard you say that.
34:42Well, I'm pretty sure I did.
34:44This morning you didn't.
34:45Next up.
34:49Good afternoon, ladies and gentlemen.
34:51Neverending Nautical.
34:53Our cruise provides the best health and well-being facilities in the most luxurious environment.
35:00Moving on to our logo.
35:03Green and brown representing nature.
35:07Relaxed.
35:09Freedom.
35:10Calmness.
35:12Moving on to our ten-second social media tease.
35:17Take it in, but don't look down.
35:20I'm on top of the world, eh.
35:22I'm on top of the world, eh.
35:25We've not missed for a while now.
35:28Ladies and gentlemen, it's a pleasure to be here.
35:31I am the assistant director of this blockbuster TV advert I'm about to show you.
35:36Let the tape roll.
35:37Welcome to Sequility.
35:42The newest cruise line on the Caribbean Sea.
35:45The home of luxury and well-being.
35:47Relax, rejuvenate and re-energize.
35:50One love.
35:51De-stress and join the rest.
35:53Sequility.
35:54Wow.
35:55What a TV advert.
35:58Nicole Fraley.
35:59I lead our marketing and branding.
36:01How are you hoping that your consumer will connect the brand identity with the brand name if it's not on the logo?
36:12Oh, dear.
36:15So, we plan on essentially, through various forms of advertising, pushing the message of the logo.
36:25Mackie's got a tough gig, actually.
36:26Yeah.
36:27He's got a tough one, eh.
36:28Yeah.
36:29Is there a reason that you chose green and brown instead of perhaps an aqua or a blue or...?
36:34Yeah.
36:35So, you know, with trees, for example, it's brown and then it's green because of the leaves.
36:40It's just so...
36:41Because, you know, when it comes to healthy living and lifestyle, it's all to do with greenery.
36:45It's just...
36:46Actually, I need to start speaking up now.
36:48You need to start backing people up.
36:49I don't know if there's anything else that you guys want to also add, or...?
36:53No, it's fine.
36:54It's fine.
36:55It's fine.
36:56It's fine.
36:57Hi.
36:58I'm Marco.
36:59I'm the captain of Scarlet Lady.
37:01I didn't really get it, the 10-second clip, on what it was.
37:06It had no link with a cruise ship.
37:09So, basically, the second image was basically someone who was just, like, basically playing, like, tennis on a ship.
37:18Yeah, okay, but I had no idea it had anything to do with cruise lines.
37:22Thank you, guys.
37:25Okay.
37:26APPLAUSE
37:27Guys, how did you find that?
37:29Their logo took a batter in.
37:30For me, I feel like Connor and yourself, Akshay, they could have added a bit more value,
37:35and I could see, obviously, these guys struggling.
37:37I'm not the sort of person that is going to blag for no reason.
37:41But then you should not be in there, then.
37:42I get it.
37:43No, no, no, Harry, that's not the point.
37:44It is the point.
37:45You guys, as a sub-team, have chosen the logo.
37:47It's your decision.
37:48Justify it, right?
37:50That was my reasoning.
37:51Pitch is over.
37:55Tonight, set sail for shore.
37:58Tomorrow, in the boardroom, a storm is coming.
38:03You can go through to the boardroom now.
38:12Well, welcome back.
38:19For your first task, I asked you to come up with a marketing campaign for a new cruise line.
38:26I'm going to kick off with you ladies.
38:28Catherine, I understand you put yourself forward as the project manager, is that right?
38:32So, as soon as you mentioned the task, I straight away knew it was for me.
38:47I used to work at Virgin Holidays Cruises.
38:50Oh, really?
38:51Yes.
38:52OK, tell me about your target market.
38:55So, our target market would be an adult-only cruise for friends.
39:00OK, that's the logo, right?
39:02Yeah.
39:03Bougie.
39:04Bougie.
39:05Bougie.
39:06Bougie.
39:07Bougie.
39:08What does it mean?
39:09Exactly.
39:10Yeah, I think you know what it means, Francesca.
39:13It means that it's a little bit extra, a little bit sassy, it's a feeling.
39:17And that's exactly how we want our consumers to feel whilst they're on board.
39:21So, Lord Sugar, I did say that I don't know what the word means.
39:25If I don't understand what the word means, there are going to be a lot of people out there
39:28that are not going to understand what the word means.
39:31I wanted something that stood out.
39:32I could have played it safe, but I didn't.
39:33And I take full responsibility for the name.
39:35I think it'd be a great name for Tom Cruise, the name his next kid, actually.
39:39Bougie Cruise.
39:40That'd be good.
39:41Yep.
39:42Yeah.
39:43Okay.
39:44I'm going to move on to the TV advert.
39:46Take one.
39:47One, two, three.
39:49Action.
39:50Action.
39:51Blimey.
40:04Of course, the midwife's got more men in it than that.
40:08I heard that Harpreet and Brittany were continually criticising the...
40:13It was definitely a challenge.
40:15They were very forceful.
40:18It was as if there were three directors and I told them repeatedly,
40:21I'm the director, just let's get this done.
40:23You could have done a remake of Mutiny on the Bounty.
40:26We knew exactly what we had to create and I just felt at times perhaps Amy didn't fully understand the concept.
40:34I just wanted to add that I'm a very collaborative leader.
40:37I did listen to them and I did incorporate.
40:39You sound like Donald Trump.
40:41He was also a very collaborative leader.
40:43Can I just say one thing in response to that?
40:45If we wouldn't have interjected of ideas midway through, then we wouldn't have had a lot of the elements of that video.
40:49I don't agree.
40:50I don't agree.
40:51It didn't give me a chance.
40:52This is the problem.
40:53This is synonymous with what the whole experience was like.
40:55I do just want to say...
40:56Okay, okay, okay, okay.
40:58Let's move on to social media teas.
41:01I keep on hoping with the cake by the ocean.
41:05I won't for me, baby.
41:10Hmm.
41:11I don't think it's wonderful, but nevertheless, it actually has got the name on there and what you're selling, which is good.
41:22We were in front of a green screen and unfortunately...
41:26Someone was wearing a green dress.
41:27Someone was wearing a green dress.
41:28Yes.
41:29So she essentially disappeared from the whole video.
41:31Well, we've had candidates vanish from the background before in this video.
41:36Yeah.
41:37Let's move on to the pitch, finally.
41:40Did you tell them that you were an ex-virgin person from...
41:44No?
41:45You didn't mention it?
41:46I didn't know.
41:47I'm completely honest.
41:48I've never pitched before in my life.
41:49Right.
41:50Can I just say, if you've never pitched before in your life and I've put myself forward to pitch and I've got lots of pitching experience, I've just pitched the Prince's Trust,
41:56that's quite a downfall on your point not to put me forward because I could have really helped with the pitch in that stage.
42:01I come up with a lot of the ideas, so I think I could back them up.
42:03You took a back seat?
42:04No, no, that's not true at all.
42:05I did not take a back seat.
42:06I was very vocal of my opinions.
42:08You just basically, you heard me, but you didn't listen to me.
42:11All right.
42:12Moving on to the boys' team.
42:15Akshay.
42:16Tell me about the three pillars.
42:18At the start of the task, I was very clear with the team that what I wanted to stick with is health and wellbeing,
42:24showcase luxury...
42:25Luxury?
42:26Luxury.
42:27What's that?
42:28Eating Fira Roche on the Woolwich Ferry.
42:30It's giving an image where the guests are going to be treated like kings and queens.
42:35OK, right, let's see the logo.
42:40What is that?
42:41That's their logo.
42:46That's your logo?
42:47I know it's a bit of a weird logo, but usually anything that's weird, it's something that people remember.
42:53So this is why, I mean, it's what we have.
42:56The last time I would have seen something like that, I would have called out Dinerod.
43:00I have to say, when we first saw it, it was a bit of a shock.
43:04Honestly, I'm very, very disappointed with your decision to go ahead with this logo.
43:08I mean, the most fundamental thing about a logo, it needs to have a name.
43:13What is that?
43:14So, Lord Sugar, my ad, I literally saw us heading towards this iceberg, right?
43:19Hence why I was very vocal about it.
43:21I said, guys, this is not luxurious.
43:24I've got a great idea.
43:25I have to interrupt.
43:26Firstly, we talked about your idea.
43:29We did not talk about our idea.
43:30We didn't.
43:31Have you ever been on a cruise?
43:33Myself?
43:34Never.
43:35Never been on a cruise.
43:36Funny, because when you read your CVs, it sounds to me you can all walk on water, to be honest with you.
43:42What the bloody hell is that?
43:44I don't know.
43:45I really don't know.
43:46Right, it's a badder there named Boji, whatever it's called.
43:49Bougie.
43:50Bougie, whatever.
43:51Bougie.
43:52Bougie, whatever.
43:53Yeah.
43:54OK, let's see the TV advert.
44:00Welcome to Sequility.
44:01It looks like Branson.
44:02Newest cruise line.
44:03It does.
44:04It does.
44:05Relax, rejuvenate and re-energise.
44:08One love.
44:09De-stress and join the rest.
44:11Sequility.
44:13Right.
44:14I heard in the making of the advert that Akshay, he wasn't taking any ideas from any of your team.
44:22Yeah.
44:23We did the first morning and I just felt that the boys weren't happy, so we had a bit of a chat.
44:27Took on the feedback.
44:28They said, look, we don't think we're being heard, and I understood that from their perspective.
44:32Did he get a little bit more cooperative?
44:34Yeah, definitely.
44:35At first it was a struggle to communicate and get our ideas across to you.
44:39OK.
44:40Let's move on to the social media tease.
44:43I'm on top of the world, eh.
44:46I'm on top of the world, eh.
44:48We've done this for a lot now.
44:52Hmm.
44:54If that was going to go viral, I want to know why.
44:57Now, you know, unless you did actually turn into a turd, it might go viral with the youngsters.
45:03But the thing is, is that it's not selling me cruises, is it?
45:07Yeah.
45:08I definitely feel that there was a bit more engagement from everyone.
45:11Um, but...
45:12Akeem, we're getting off the point here.
45:14We're moving with the times these days.
45:16TikTok is becoming very powerful.
45:18And your branding, like they had their branding on there, will travel around.
45:22There's no message there at all.
45:24It did not meet my expectations.
45:26I clearly said at the beginning it needs to be luxury in the fact that it didn't deliver the message.
45:32OK.
45:33Um, OK.
45:34Look, ladies and gentlemen, I have spent a fortune advertising in my lifetime.
45:39I consider myself a bit of an expert when it comes to marketing.
45:43However, um, I had these experts there.
45:48I listened to them because they were the customers.
45:50And on that basis, I'm going to tell you that, um, ladies, you've won.
45:57Oh!
45:58Yes!
45:59What?
46:01Now, I've organised a fantastic house for you to live in.
46:06And just to welcome you in, there's a champagne reception for you.
46:11So, well done, and I'll see you on the next task, OK?
46:14Off you go.
46:15Thank you, John Sugar.
46:16Thank you, John Sugar.
46:28The girls won because there is a real synergy in their overall campaign, OK?
46:36Whereas yours was disjointed.
46:39So, you go off, you talk amongst yourself, uh, and you'll come back in this boardroom,
46:46and at least one of you will be leaving the process today.
46:50OK?
46:51Off you go.
46:56Oh, my God, there's a pool!
46:58No!
46:59Holy moly!
47:00It's massive!
47:02Harps and Brittany just were constantly yapping, and they weren't listening.
47:07I might have to become a bit more firm, perhaps a bit more of a bitch.
47:12Oh, my.
47:13How beautiful.
47:15So, Katherine, is this bougie?
47:17Definitely bougie, you know?
47:19Lord Sugar obviously pulled up the whole fact about bougie,
47:22so I'm just hoping Katherine has learnt from her mistakes,
47:24and she listens to people more.
47:27Oh!
47:28Oh, my!
47:29Right, get the popcorn!
47:30This is the life!
47:31LAUGHTER
47:32I still don't know the clear definition of the word bougie,
47:37but guess what?
47:38We've got something right, because we're the winners.
47:40LAUGHTER
47:41Here's to being bougie and living a love of it.
47:45Love of it!
47:46Love of it!
47:53Branding has let us down.
47:55I put forward a potential offer of what we could do.
47:58If he had a better logo...
47:59I did.
48:00Then why did you not take that?
48:02Because we didn't all agree in the team that it was a better logo.
48:06I had to manage Harry a lot more than actually focusing on the task.
48:10That led to a really poor logo.
48:12You said branding is something I've done,
48:15and I said, do you want to take on sub leader?
48:17If there was a disagreement...
48:18Yes, yes, wait, wait, wait, wait.
48:19If you did not agree...
48:20I said I was a bit hesitant.
48:23How can a sub-team leader think that logo is acceptable?
48:26That is a joke.
48:27I mean, have you seen the girls' logo?
48:28Compared to that, ours looked like a joke.
48:30It's embarrassing for me.
48:31When it does come to the ad,
48:33who do you guys think is responsible for it being a bit bland?
48:37It's very easy to say that it was bland,
48:40but it delivered the message.
48:42If there's one person who has to take responsibility
48:45for the failure of the task,
48:46actually, he's taken no responsibility or accountability
48:49for anything.
49:01Could you send the candidates in, please?
49:03Well, gentlemen, they say the worst things happen at sea,
49:20but I didn't realise it could be this bad.
49:24The bad news is there's not enough room for all of you in the lifeboats.
49:28Akshay, you said you understood advertising, but you don't, do you, really?
49:34Lord Sugar, I really wanted to deliver a good product, a good ad, and...
49:39Well, you didn't, though, did you? You didn't.
49:41I mean, it's the worst logo I've ever seen in my life.
49:43I know, and that really frustrates me, and I'm embarrassed.
49:45Right, Lord Sugar, let me make it very, very clear.
49:48I put forward a really good concept.
49:51It encompassed everything for my PM, OK?
49:53I was there to get that vision across.
49:56Problem is, no-one liked your vision.
49:58But then it gave me a chance to elaborate.
50:00Naveed... Oh, we...
50:02I was extremely considerate and extremely open.
50:05I don't think... Naveed, Naveed...
50:07I'm sorry, but I don't want to hear that I wasn't collaborative.
50:09OK, our current logo looked like...
50:11Rubbish.
50:12..a turd, OK? That was a feedback...
50:14Well, yes, that's how I've described it, yeah.
50:16Absolutely ridiculous.
50:17Lord Sugar, that logo was horrendous,
50:19and, Hakeem, you've got to take responsibility for that,
50:21but I think you, Harry, jumped on the fact that it was poor,
50:24you jumped on the fact that we didn't like it.
50:27Absolute gobbledygook.
50:29If you look at the task itself, if you look at the leadership, OK,
50:32leaders make decisions, OK?
50:34The PM actually is a leader, allegedly,
50:37and also the sub-team leader made decisions, OK?
50:40Bad decisions, hence why we're here.
50:43Harry, what did you do in this task?
50:44Do your mistakes, OK?
50:45What did you do in this task, Harry?
50:46Can you please answer that?
50:47Yeah, of course.
50:48So, I start off the journey making...
50:49Just get to the point.
50:50I don't like waffle.
50:51Yeah, I am making the actual point.
50:52Bullet points.
50:53So, in terms of the teaser, I calibrate everything.
50:56What, sorry, calibrate everything?
50:58Can you explain a little bit?
50:59Yeah, of course.
51:00This is like a band plane on the Titanic.
51:02You had no calibration, no leadership, nothing.
51:04It was ridiculous.
51:05Guys, is this what happened in the task?
51:06Is this what happened in the task?
51:07The theory of advertising, of marketing,
51:09is all about presenting something
51:12because you want someone to buy something
51:14or to use your service.
51:16What is the point of putting that thing up there
51:19which doesn't say anything at all?
51:22Doesn't say anything whatsoever.
51:24You thought it was great, didn't you?
51:26Um, yes, I will take the response.
51:28Well, no, sorry.
51:29Sorry, Lord Sugar.
51:30I...
51:31Well, with this review, perhaps it's not as good as I thought it was,
51:33but I fully got stuck into it.
51:35Um...
51:36The television advert itself, the experts said,
51:39it didn't sell a clear experience.
51:42And more importantly, when it comes to advertising,
51:45and this is the big bullet point,
51:47no one would ever remember it.
51:49Yeah?
51:50It did lack punch, no doubt about it.
51:52It was very safe.
51:53I think, as a group, we played it very safe from the outset
51:56and we were off the mark and we've suffered for it as a result.
51:59Hmm.
52:00Hmm.
52:01OK, listen.
52:02Actually, pick two people that you want to bring back into this boardroom.
52:07Akeem and Harry.
52:08Me?
52:09Why me?
52:10Logo was a big reason why this task failed.
52:12Akeem took the decision on that.
52:13And based on this feedback I've gotten from what I've seen today
52:16and how Harry and they're discussing, they're arguing,
52:19I want Harry back as well.
52:21We won't argue or it's challenging.
52:23OK.
52:25You two, you three, go back to the house.
52:30Gentlemen, step outside while I have a chat with my two advisers
52:41and then I'll call you back in
52:43and at least one of you will be leaving the process.
52:47OK?
52:56Well, Akeem put himself forward as the project manager.
52:59The real issue with him is that he thinks he's a lot better than he is at everything
53:04and that's quite dangerous in business.
53:06Hmm.
53:07Now what about Harry?
53:08Everybody said the same thing about Harry, that he was disruptive,
53:12he wasn't very collaborative.
53:13Hmm.
53:14Hmm.
53:15So what about this Akeem fellow?
53:16He was focused on hitting the deadlines, not on the quality of the conversation
53:22and the output that came out of the time that he had.
53:25OK.
53:26Well, thanks for that.
53:27Let me get them back in here and I'll decide which one of them is going to be going.
53:31PHONE RINGS
53:34Can you send the three of them in, please?
53:36So, erm, Akshay, you've brought these two back in, I'd like to know why.
53:51Sure.
53:52Lord Sugar, I genuinely feel that the concept was so simple, luxury, health and wellbeing, deliver.
53:58Lord Sugar, I felt that I had put into place a plan.
54:01Akeem, we had a logo without a name.
54:04You know, even if you had a name in that logo, I'd say, you know what, he's actually thought about it.
54:09Like, for me, he just thinks that it took you two minutes.
54:12Two minutes to create that logo.
54:13No.
54:14Right, but that's what it looks like.
54:15You can see my point of view, right?
54:16You can see my point of view, right?
54:17I can see your point of view.
54:18That logo was over time and discussion.
54:20Well, that is shocking.
54:21The discussion were very fragmented.
54:22Look at that sound and sneezed with a mouthful of lentils.
54:24That made things extremely tough.
54:27I was really trying to be as collaborative as possible.
54:30Lord Sugar, I just had one point, please.
54:32A good leader will take accountability and responsibility, both of which have not been exemplified at all by either of these two.
54:40I'm here because...
54:41I completely disagree.
54:42I'm happy.
54:43Lord Sugar, when the question was asked once to be PM, everyone literally looked down.
54:47Harry, do you think you're out of your depth here in this task?
54:50Lord Sugar, I'm...
54:52It's incredulous.
54:53I'm actually sitting here.
54:54Why?
54:55Because I've...
54:56Well, look, your colleagues, he brought you in.
54:58A few other people that are not here have also pointed at you and saying you were a bit disruptive.
55:03I was not disruptive, Lord Sugar.
55:04I'm passionate.
55:05I'm very creative.
55:06And they see that...
55:07I can understand that sometimes when you're firing 100,000 ideas at somebody and you should
55:13know when they're ignored or they...
55:16No, move on.
55:17Move on.
55:18If I was...
55:19Sorry, do you mind if I answer, please?
55:21Lord Sugar, I would just like to say...
55:22Do you mind if I answer, guys?
55:23Let me speak.
55:24Sorry.
55:25I'm only here as a scapegoat to hide what these two have failed on.
55:28That simply is that.
55:29Simple as that.
55:30Lord Sugar, the contribution was zero.
55:32The thing is, I needed the full team support with me.
55:36Likewise.
55:37And that's what I feel in this task is I needed the full team support.
55:41I just feel nobody showed up.
55:43I don't accept that.
55:44I agree that the logo was not very good.
55:46I agree.
55:47I just think, Akeem, you should have just flagged it out and said...
55:49Yeah.
55:50Okay.
55:51That's why I was disappointed.
55:52Can I just add one more thing, Lord Sugar?
55:53Finally, yes, because I want to go out and do that.
55:55So, they've both opportunities to shine and show to you they could be your apprentice.
55:59They've both failed.
56:00PM...
56:01Harry.
56:02Harry.
56:03Sorry.
56:04Who are you to judge?
56:05Who are you to judge?
56:06I wasn't a team leader.
56:07I wasn't a team leader.
56:08I wasn't a PM.
56:09It doesn't matter.
56:10Why did you not show up then?
56:11If you thought you could deliver better, you just sat behind a seat and you just watched us make
56:16decisions.
56:17You should have showed up.
56:18Bad decisions.
56:19That's it.
56:20Bad decisions.
56:21Chaps, I'm finished now.
56:22I'm absolutely finished.
56:23I don't want to hear any more from anybody else, okay?
56:27Akshay, you seem to be really full of yourself.
56:32I'm not sure whether you are as good as you say you are, to be honest with you.
56:37Akeem, you were given a task to do and I just cannot understand how you let it go so badly
56:45wrong.
56:46Now, Harry, you did come up with ideas, but you didn't know when to stop.
56:53You just kept pushing and pushing and pushing.
56:56It was just considered disruptive.
56:59And for that reason, I'm torn, you know?
57:03But I can't get over the fact that you, Akshay, basically you messed it up.
57:11And for that reason, I'm struggling.
57:13Lawson, can I just add something?
57:14No, no, I don't want to hear any more from anybody.
57:18Harry, I really don't like disruption.
57:24You say your mantra is, if life doesn't come knocking, you build a door.
57:32But it is regretful, Harry, that I'm about to show you exactly where that door is.
57:37So, Harry, it is with regret you're fired.
57:42Thank you, Lord Sugar.
57:51I think you got away with murder, the pair of you. Off you go.
57:54Thank you, Lord Sugar.
57:55Thank you, Lord Sugar.
57:56This isn't the last you've seen of Harry, that's for sure.
58:02You'll see me again on the Fortune 500 UK's richest people.
58:06Watch this space.
58:09Tell us everything that happened in the boardroom.
58:12But as soon as Lord Sugar asked him, Akshay said straight away,
58:15I'm bringing Akeem back in and I'm bringing Harry back in.
58:20So, who do you think is going to come back today?
58:22Akshay is going today.
58:24What?
58:25Yeah, why?
58:26Why do you think Akshay?
58:27He wasn't a good leader.
58:29Good evening, guys.
58:30Oh, my God!
58:34Oh, my God!
58:39Oh, my God!
58:41Oh, my God!
58:42Honestly, it was intense, guys.
58:44Honestly.
58:45I had to argue.
58:46I mean, I was sweating.
58:48I was trembling.
58:49And then there were 15.
58:51Oh, my God!
58:52The competition starts now, guys.
58:54Yeah.
58:57Now, 15 candidates remain.
59:01The search for Lord Sugar's next business partner has begun.
59:06Next time...
59:09I want you to create a brand new electric toothbrush.
59:12An ab.
59:13Teething problems...
59:14I don't think it's a baby.
59:15Spin rounds!
59:16Yes!
59:17Down in the mouth...
59:18One sec, blood, please, please.
59:19That's a wizard.
59:20And in the boardroom...
59:21I'm so bloody disappointed with the lot of you.
59:24An extraction.
59:25An extraction.
59:26You're fired.
59:31Yes, it's not the last you'll see of, Harry.
59:33Well, he's over on BBC Two now at The Apprentice.
59:35You're fired.
59:36And if you've got what it takes to be Lord Sugar's next business partner,
59:40and you can think of a better name than Bougie Cruises,
59:43apply to join the next series at bbc.co.uk slash apprentice.
59:48Can she 웃ok bugs?
59:59He's a lovely guy!
00:00I'll see you in size�.
00:02He sang to the website.
00:03I'm great, Dan Vai.
00:04I'm great.
00:05I love it.
00:06Very sturdy.
00:07Let compassion.
00:08Let's offer those idiots to知 what you want.
00:09Which of you may arise?
00:10Great.
00:11We'll see you in the next series at Bougie.
00:13Didn't have a beautiful thing.
00:14Action is a member.
00:15Hello?
00:16Nobody knows.
59:55
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