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00:00This remains one of the toughest processes around.
00:04Lord Sugar is on the hunt for the next big thing.
00:07This is an opportunity of a lifetime.
00:11Battling to become his business partner.
00:1318 ambitious entrepreneurs.
00:16Let's go!
00:17Ah! I've pulled my shin!
00:18Action.
00:19It's a deal worth fighting for.
00:21Yes, come on!
00:22Please let me finish talking.
00:23Guys, this is absolutely mental.
00:25We're going to get nothing done if we speak to each other like this.
00:2718 candidates.
00:28We just don't want it looking like poop.
00:3112 tough tasks.
00:33That's the biggest load of garbage I've ever seen.
00:35Oh, no, are you joking?
00:37No, I'm not joking.
00:38One life-changing opportunity.
00:40You're fired. You're fired.
00:42This is bloody shambles.
00:44You're fired.
00:52Previously.
00:53I've arranged for you to sell live on one of the shopping channels.
00:58Max was in the hot seat.
01:00Amber Rose, can you hear me?
01:01Yeah, yeah, yeah, I can hear you.
01:02But poor product choices.
01:04The picnic blanket is so versatile.
01:07Meant stagnant sales.
01:09No coolers.
01:10Flog in the dead holes.
01:12On the other team.
01:13I'm going to go with myself and Mia.
01:15Jordan was overlooked by Liam.
01:17I do feel like it's a mistake not having me on that presenting team.
01:20And despite some dodgy demos.
01:22Just turn it on at the back.
01:24What are you doing, you dipstick?
01:27They hoovered up a win.
01:281,529 pounds and 63.
01:321,529 pounds and 63.
01:33Dean's ratings were down.
01:35I'm not very impressed at all.
01:37But it was Max.
01:39I'm going to hold you responsible.
01:41Who was taken off air.
01:42You're fired.
01:44Now, seven candidates remain to fight for the chance to become Lord Sugar's business partner.
01:504 a.m.
02:04Hello.
02:05Good morning.
02:06Your sugar would like to meet you at London College of Fashion in East London.
02:11The cars will be outside in 20 minutes.
02:16Guys.
02:17Guys, wake up.
02:18London College of Fashion.
02:20I'm thinking maybe fashion show.
02:25Maybe we're making an item of clothing.
02:28Come on, guys.
02:29This is so exciting.
02:34Liam obviously has a clothing company.
02:36Could be a really good one for him.
02:38Liam, this is what you do, isn't it?
02:39Exactly that, man.
02:40Do fashionable workwear.
02:42I've got more fashion sense than you.
02:47Let's get that in a business.
02:50Me and you, definitely the top fashionistas of this group.
02:59No, we have to be.
03:00Like, we are the fashionable girls.
03:02Get me on that runway.
03:03Get me on the runway.
03:04Get me on the runway.
03:04Get me on the front cover.
03:05London College of Fashion, world-famous hub for talent in training.
03:14At the cutting edge of style since 1906.
03:18Good morning.
03:30Good morning, Mr. Gough.
03:32Welcome to the London College of Fashion.
03:36And for the fashion designs of the future, sustainability is becoming increasingly important.
03:43So, for your next task, I want you to create your own environmentally conscious fashion brand.
03:50You'll need to design a capsule collection.
03:53You'll then host a fashion show to a room full of potential buyers.
03:59The team that secures the most hypothetical orders will win.
04:03And on the losing team, at least one of you will be fired.
04:06You can be creative.
04:08I mean, take an example of this bloke here.
04:10Open it up.
04:11Like this.
04:14Unbelievable.
04:15He's wearing this outfit for a bet.
04:19But there you are.
04:20Everything clear?
04:22Yes.
04:22Good luck.
04:24And I'll see you back in the boardroom in a few days' time.
04:26Off you go.
04:27Today, teams must create an eco-conscious fashion brand and capsule collection.
04:35Right, guys, this is a fashion task.
04:37I'm personally really, really excited for it.
04:40Before trying to tempt buyers tomorrow.
04:43So, who fancies going for project manager for this task?
04:46First job.
04:47I've definitely got to put myself forward for this one.
04:49I've got a fashion business on the outside.
04:52Choose a chief.
04:53I design clothes regularly, so I think this is right on my street.
04:58Yeah, I'd like to put myself forward as well.
05:00I've worked with garments in the digital world, so a little bit of experience there as well.
05:04Do you have, like, a concept of, like, a story?
05:07The story is eco-friendly clothing.
05:10I feel like that was the story itself.
05:12But there's so much more to it than that.
05:14I personally think going down the route of upcycling, I think there's a stronger story in saying
05:18we're turning something that was ugly into something beautiful and new.
05:21And that's the message and the emotion that we want to evoke.
05:25I think Jordan, that vision, I also agreed with.
05:27Again, I had a similar idea as well.
05:28You put it to a vote.
05:29I'm happy to vote for Jordan.
05:31Yeah.
05:32So, Jordan, project manager.
05:34I'm so confused why I wasn't picked.
05:36I am the fashionable expert.
05:38I do this on the outside day to day.
05:39I design clothes.
05:40I manufacture clothing.
05:42And I'm just gutted that I'm not a project manager.
05:44Why are you shaking your head?
05:46I'm just gutted, man.
05:47Let me have a minute.
05:48Across the hall.
05:51I've been a part of, like, putting collections together for fashion shows at university and at school.
05:57Already in charge.
05:58Let's get into it then.
06:00I'm passionate about women's wear.
06:01Chisola.
06:02In terms of the actual collection itself, I'm leaning more towards athleisure, sportswear.
06:09We're wearing it all the time.
06:11But what I will say is, remember, with athleisure, it's everyday pieces.
06:14We don't want to be boring.
06:16Yeah, I think for me, it's about making sure this is everyday kind of wear that we want to go down that route.
06:21But we want to be innovative, appreciate you know that, but just to make it crystal clear, to create pieces that, you know, we could envision ourselves wearing.
06:30Yeah.
06:30Yeah, I trust your taste.
06:33Chisola's vision was to create a collection of something you can wear every day.
06:38This is a crowded market.
06:40If she goes for something simple and every day, I'm not sure she's going to get the order she wants.
06:45Do you have any preference in terms of kind of fabrics and materials?
06:49You know, sea life pollution is a big thing.
06:51And I was thinking we could use that as a bit of a story, like, look, we use plastics in our day-to-day life.
06:56Now, instead of wasting them, we're utilizing that to make clothes.
07:00We're going with menswear.
07:02What it means to be a man is transforming in this modern day and age.
07:05Vision laid out.
07:07I definitely want it to be vibrant.
07:08I want it to be out there.
07:09Next job for Jordan.
07:11There's going to be one team focusing on the branding, one team focusing on the actual garment.
07:15We're going to make.
07:16Taylor, his team.
07:18Yeah, I see myself more on, like, the designing of the clothes.
07:21Obviously, I work with patterns and designing trousers and jackets.
07:26I've got a very strong vision of what I want in terms of the style I'm going for.
07:32I don't want it to be too bland.
07:33I do want to go on that team, and I'm going to put myself on that team.
07:36Liam, I think you make logos for your brand.
07:39You're very confident in that.
07:39So, obviously, I would prefer to go on the designing of the clothes.
07:42That's technically what I do day-to-day.
07:44I draw patterns.
07:45I make designs.
07:46You draw logos as well, though.
07:48We're going to have Liam and Anissa on the branding team, and myself and Mia are going
07:52to be looking after the garments.
07:54Liam, I want to make you a sub-team leader.
07:57Jordan, because he's so passionate about his idea, he's wanting to own the design process.
08:02However, he's got a member of his team, Liam, who does this for his business.
08:06Maybe he should have stepped aside and let Liam run that part to bring that vision to life.
08:10When it comes to the branding, I think the biggest thing is I want them to just see the
08:14name and understand what we're about.
08:16And what kind of colours are we thinking?
08:18Yeah, vibrant, colourful.
08:19I don't want, like, dull colours, you know what I mean?
08:22Yeah, I understand.
08:23Where do people think their strengths lie?
08:26Fashioning her followers.
08:27If it's a women's iron, I feel like you girls will have more of an idea than I would about
08:31women's clothes.
08:32Project manager, Chisola.
08:35I'm happy with both of you being on the branding team.
08:37Amber Rose, I think you'd make a great sub-team leader based on your experience.
08:40I'm more than happy with that.
08:41Do you have any preferences around the style of kind of logo?
08:44Do you want it to be, like, font writing?
08:46No, I want it to just be clean and simple.
08:48I just want it to be very clear.
08:50I don't want it to be confusing.
08:51I don't want us to use, like, squiggly lines.
08:53You can be, obviously, creative.
08:55I'm not going to tell you exactly what to do with the name.
08:57Yeah, that's good.
08:58So, let's go and make a really great clothing line.
09:01Let's do it.
09:0411 a.m.
09:06Today, half of each team will focus on fashion.
09:11In the past, when it comes to creativity and designs, I have outperformed Liam.
09:16So, I did put a lot of faith in him to put him over as sub-team leader.
09:20While the rest build stylish brands.
09:23From the brand inside, I've struggled before working with people that lacked with ideas.
09:28I don't think that would be the issue here.
09:30I think maybe we might have too many.
09:31Yeah.
09:33East London.
09:35Base for both teams to design their lines.
09:37Hello.
09:38Hi.
09:39How are you?
09:39I'm good.
09:40How are you?
09:40Sampling studio, Apparel Tasco.
09:42Nice to meet you.
09:43We have parachutes, blankets, lots of different items that you guys can choose.
09:47After a crash course in clothing.
09:50You have your stretch fabrics in the corner.
09:51Yeah.
09:52So, you can make from that dresses, swimwear.
09:55Okay.
09:56Debating direction for their menswear collection.
09:59This new brand is about men opening up and becoming the modern man.
10:03Mia and Jordan.
10:04I really like the idea of having jacket, t-shirt, trousers.
10:11Okay.
10:12But if we're the poster for the new age of men being able to open up, could we be experimental
10:19and offer a dress on our range?
10:23I don't really want to do a dress.
10:24So, I think if we want to keep it inclusive, well, obviously it's men, but, uh...
10:29Could we do a dress?
10:30I would not do a dress, to be honest.
10:32I'd want to do trousers, jacket and t-shirt.
10:34More men are wearing dresses nowadays.
10:37It might be good to try and break some stigmas, break some stereotypes.
10:40It is pushing the realm of what's expected of society.
10:44Mmm.
10:44It's a risky item, I know.
10:47Nah, I think I want to stick with jacket, t-shirt and trousers, to be honest.
10:51If we are trying to convey the modern-day man, I think it's a huge mistake not going for
10:57a skirt or a dress.
10:59Trying to get that across has been quite difficult, but I am continuing to push.
11:03I think that could be used for the jacket.
11:05Even the grey side, the inside is grey.
11:08But it's not flamboyant enough.
11:12Across the hall...
11:13Do you know what would be really cool?
11:15Like a sports jacket.
11:16So you could unzip it, turns into a bit of a gilet.
11:19Working on her women's wear...
11:22It's going to be reversible.
11:24And, mate, you're laughing.
11:26Four jackets in one.
11:27I love it.
11:28Chisola.
11:29OK, let's get to designing.
11:32So it's long sleeve, straight neck like that.
11:35We've got the zip here, quite high.
11:38Then let's have maybe some pockets.
11:41Zip there, zip there.
11:43And then maybe a logo.
11:47Yeah, happy.
11:48Being solo in this process is definitely challenging.
11:53But I am loving the fact that I can make decisions,
11:56not have to check them with anyone,
11:57and just go full steam ahead.
11:59And that is exactly what I'm doing.
12:00So the next item I'm thinking about is yoga pants.
12:06Midday.
12:07Tower Bridge.
12:09Jordan did say he wants a name and a brand that has emotion behind it.
12:12While Anissa pins down a name for their modern menswear.
12:16I had Express Up.
12:17Yeah.
12:18Brainstorming their fashion brand.
12:21Just got to obviously try and include as much about the recycled element as we can.
12:25Dean and Amber Rose.
12:27Do we have something that describes wearing pieces again and again?
12:36Hmm.
12:37Something clothing?
12:40Um.
12:41It's...
12:42Conscious clothing?
12:45It's a bit worrying, isn't it?
12:47Like, I'm conscious about it.
12:48Hmm.
12:49Um.
12:52I'm struggling, to be fair.
12:54Um.
12:55Hmm.
12:57I think the word apparel.
12:59Um.
13:00What about, like, misapparel?
13:01I don't like misapparel just because it means nothing.
13:10They were told to use their creativity.
13:12I've seen no creativity here.
13:14I mean, they haven't even come up with a name yet.
13:16Let alone a logo and a tagline.
13:18I mean, this is like pulling teeth.
13:20We do need to sort of get a move on with this.
13:23We do.
13:23We do.
13:24But this is important.
13:26East London.
13:28Let's say that's the jacket.
13:29OK.
13:29But what you have is, like, an outer layer cape.
13:34Still pushing for daring designs.
13:36And you just, you break free.
13:38So, like, it's just really colourful and vibrant.
13:41OK.
13:41Mia.
13:43Apart from the jacket, I don't think we have any ideas for anything yet.
13:47I think we really have to push the norm.
13:50If we're saying we're out of the ordinary, I think we need to do a dress.
13:53Or a skirt.
13:55A dress or a skirt?
13:57Um.
13:57We could do a skirt.
13:58Either of them I'm happy with.
14:00If we're going to go skirt, it needs to be, like, big.
14:05OK.
14:06Or if we push the boat out and just use the whole of this as a skirt.
14:09You're jumping into a new age of fashion with your parachute skirt.
14:13OK.
14:13Front of you is a bright, expressive future.
14:17Behind you are the constraints of society.
14:21Mm.
14:22Yeah, no, you definitely swayed me.
14:24Yeah, I'm happy with that choice, to be honest.
14:26I think it's theatrical.
14:28It's artistic.
14:29And that's what we're going for.
14:31Yeah.
14:31Yeah, I think it's been good having Mia there.
14:34She's definitely helped bring some more out-of-the-box ideas into the equation.
14:38And it's not right on my street.
14:40But for people who would wear it, I think it's exactly what they'd want.
14:44So I think we've got the skirt.
14:45Yeah.
14:45I'm happy with the skirt.
14:46Yeah.
14:47Let's do crop top.
14:48Yes.
14:50On the other team...
14:51I want them to be yoga pants, but I think neutral, dot T-stand-out-ish.
14:56Opting for a simpler style...
14:58I think I'll go for blue, which I think should be in the collection.
15:03Chisola.
15:05Like, a little scrunch bum would be quite nice.
15:08So that's your little scrunch bum.
15:10Everyone loves a scrunch bum.
15:12My design is pretty simple.
15:17Have I gone too basic when it comes to the actual design?
15:20Mm.
15:20I know they're quite plain, but I don't really want to do too much with them.
15:27Chisola's got three pieces to make a statement about her brand to retailers.
15:31She had a whole range of colours and patterns.
15:34She's gone really safe.
15:37Dare I say it, it's borderline boring.
15:40Last but not least, I want, like, a vest top with a scoop neck.
15:46Across town...
15:47I was thinking of having the up,
15:49but instead, making a little dent, so it looks like a T-shirt.
15:53Okay.
15:54Taking the lead on logo design.
15:57I know kind of green represents recycling a lot of the time.
15:59So I was thinking of going for blue and yellow,
16:02because those together make green anyway.
16:03Anissa.
16:04Yeah, I mean, I've expressed up in capital letters to start with.
16:07Capitals for all, please, yeah.
16:10Yes, and then we can just choose a font that looks bold.
16:12Yeah.
16:13Dense letters, perfect.
16:14Yeah.
16:15So if we have, like, a rectangular arrow around the whole thing.
16:18That's what, yeah.
16:19I think, can we have a brighter, like, a neon yellow,
16:22because one's like vibrant?
16:23Um...
16:24Oh, yeah, that one.
16:26I think that looks sweet, yeah.
16:27Yeah.
16:28All right, cool.
16:30Liam was picked as sub-team leader
16:32because he's the expert with regards to men's clothes.
16:35However, Anissa's leading everything,
16:37and Liam's allowing her to do so.
16:39He should be doing much more.
16:40This is his opportunity to lead this team,
16:42and he's not doing it.
16:43Is it saying sustainable fashion brand?
16:47Yeah.
16:48I'm really happy.
16:50I need to do something with the logo.
16:51Let's spend one more minute on this and lock it in
16:53and then go to the logo, in my opinion.
16:55Next door.
16:56What about if you just put the word re in front of apparel?
16:59Reapparel.
16:59Gives the recycling element to it.
17:01Yeah, I like the name reapparel.
17:03Cutting it fine.
17:05With the tagline.
17:05What about making women look fantastic
17:07while wearing recycled plastic?
17:10It's a bit cheesy, but I don't mind it.
17:12Amber Rose and Dean.
17:14OK, let's see the logo.
17:15Quick, quick, quick, quick, quick.
17:16God, we're running out of time.
17:17So we want typography.
17:19I was thinking of a signature sort of handwriting look.
17:23Could we try adding just a little bit of pizzazz
17:25within the logo?
17:26Yeah, you can put, like, a ring around it
17:27to give it the sort of recycled look.
17:30We're going to get stuck with this
17:30because we're going to literally run out of time.
17:32Can you give me some colour suggestions, please?
17:34Green.
17:35Can we have that on the arrows, please?
17:37Time's up.
17:38What do you think?
17:39Yeah, I like it.
17:42Hello.
17:45Hello, Chisella.
17:47Hi, how you doing?
17:47How you getting on?
17:48So the name of the brand is Re Apparel.
17:52Love it, love it, guys.
17:54That's classy, short, concise.
17:57Also touching base with his team.
17:59Hello.
17:59Hello, Jordan.
18:00How you doing, mate?
18:01Jordan.
18:03And basically what we've gone for is a jacket.
18:06They can open it up and a cape comes out
18:08which shows loads of vibrant colours.
18:10What?
18:11What colours go up?
18:12A cape?
18:13Yeah.
18:14The jacket becomes a cape?
18:16Yeah.
18:16What were the other two?
18:17It is actually a top and...
18:19So we've actually used a parachute
18:20as a ruched skirt.
18:22I know it's menswear,
18:23but it is high fashion.
18:25More men are doing it.
18:26I know we've got to be positive,
18:27but is there any reason
18:28why you went with a skirt?
18:30Because we're trying to break
18:31the societal norms.
18:32Guys, one thing I'm punched off.
18:33We have five minutes left to finish this.
18:36We're going to have to go.
18:37The skirt is made out of a parachute
18:38and the jacket is made from sleeping bags.
18:40Why? Sorry.
18:40Got to go.
18:41Sorry, guys.
18:43What?
18:44I'm in shock.
18:45So they made a cape,
18:47a t-shirt and a skirt.
18:48I'm so confused.
18:50I'm so confused.
18:51Oh, my God.
18:53I can't believe it, though.
18:54Like, I understand they want to talk about,
18:57you know, expressing yourself
18:58and being a little bit different,
19:00but most men don't wear skirts or capes,
19:02so I just don't know why they've ended up on that.
19:05Um, yeah, I am concerned.
19:07Oh.
19:09Central London.
19:11Are we recording?
19:12Yeah.
19:12Last job of the day for both teams.
19:16Produce a promo to showcase their brand.
19:20Your first line is,
19:21in today's society,
19:23as a man,
19:23I don't feel like I can express myself.
19:25Let me have a look at the props again.
19:27We have the Hawaiian bra as well.
19:29I'm thinking it can be, like, earmuffs.
19:31Literally, like, put it over.
19:34I'm not sure about this.
19:36Like, are you sure this is what you want?
19:40Because at least it's a clothing item,
19:42and it's bright.
19:43But look at the earmuffs.
19:45How do they look on the screen?
19:46It's a clothing item.
19:47It's fine.
19:47Let's film this quickly,
19:49because we have no time.
19:50I turn rubbish into these cool earmuffs.
19:54Express.
19:55It's ridiculous, though, isn't it?
19:56It is ridiculous.
19:56Look at these earmuffs.
19:57Just walk with me here.
19:58We should get this done.
19:58Right now, I'm feeling tired
20:01from carrying Liam all day,
20:03giving all my ideas,
20:04controlling his mood,
20:05and just getting things done.
20:06I think he was quite sore
20:08that we didn't pick him
20:08to be project manager,
20:09but ultimately,
20:10we have to work together
20:11to get things done.
20:12Anything else you can think of?
20:13You're the director.
20:14You've got to tell me what to say.
20:188 p.m.
20:20Introducing Ria Paro.
20:21Yeah, I'm happy with it.
20:22It's all right.
20:23Video's wrapped.
20:25I turn rubbish into safer pieces.
20:27That's good enough.
20:28I think it's pretty good.
20:29So, this is what I'm thinking.
20:31Samples in production.
20:33Get out of here.
20:35Tomorrow, secure sales at the launch.
20:438 a.m.
20:45Drum roll.
20:46This is the bomber jacket.
20:49It's definitely something
20:50you would wear every day.
20:52Presenting her women's wear.
20:54This is our top.
20:57Looks like a mermaid's outfit.
21:00Chisola.
21:01So, the next item is...
21:04Oh, that's a scrunchy bum.
21:08That is a scrunch bum
21:10at the back there.
21:11The scrunch bum's a good touch.
21:12I love a good scrunch bum.
21:13It helps you accentuate
21:15what you already have.
21:16Yeah, 100%.
21:16The flare leg is very trendy.
21:19I like the colour.
21:20I think it goes well, yeah.
21:22We want you to feel confident
21:23in what you're wearing.
21:24It's everyday materials
21:25giving you everyday wear.
21:27I can get behind it, for sure.
21:31Across the hall.
21:33So, this is the top.
21:36Is it like a crop top?
21:38Yeah.
21:38It's like a crop top.
21:39Yeah.
21:39Debuting their designs.
21:41If I'm being totally honest,
21:43I don't like this item of clothing.
21:46I personally wouldn't wear it.
21:47Jordan and Mia.
21:48All right, well, let's see the skirt.
21:51Stand up with it.
21:53So, this is actually made of a complete parachute.
21:57What?
21:58No, it's a great piece.
22:01So, what we've tried to do is bolder colours at the front
22:05show you're walking towards a brighter future,
22:08a world in which you can express yourself.
22:10Do you feel like that would actually be, like,
22:12where do you see someone actually,
22:13that is far too heavy for a garment.
22:15That is really heavy.
22:16That is ridiculous.
22:17Where do you feel like this would be worn, you know?
22:19Like, who do you see popping down the shops wearing this?
22:22You're not going to see that down the road, obviously,
22:25but if you go down to Hollywood,
22:26that's what everybody's wearing.
22:27It has to be slightly obscure.
22:29I'm not saying that.
22:29So, you just need to try and open...
22:31Hang on.
22:31We've tried to do something different and unique,
22:34and we've done that.
22:36If I'm honest, I think the products are terrible.
22:39You know, even when it comes to the whole style
22:41and empowerment of men, I can get behind it,
22:43but there's no functionality.
22:44I feel like Mia's got very strong opinions,
22:47and it seems like it's her vision rather than Jordan's.
22:50We've seen the clothes.
22:51Let's have a look at the branding you guys came up with.
22:56It doesn't look like a fashion brand.
22:58When it comes to the logo,
23:00I think it screens budget petrol station.
23:03On the other team...
23:05This is our logo.
23:06..the big reveal of Chisola's brand.
23:09OK.
23:10Obviously, the name that we went for is Reapparel.
23:13I love the name, but if I'm being honest,
23:16I don't like the font.
23:17I think in the morning I said stay away from, like, squiggles
23:20and, like, making it a little bit too, you know, fancy.
23:24My interpretation from the morning meeting
23:26was that you wanted typography.
23:28It's a feminine sort of handwriting, I feel.
23:31I actually think I said stay away from, like, typography.
23:34It's kind of what I basically said.
23:38I am disappointed in what they've produced.
23:40The typography isn't great,
23:42it's what I said to stay away from,
23:43and they've done the exact opposite.
23:45I'm not really sure what they took away from that brief,
23:47if I'm being totally honest.
23:48Tell me a little bit about the tagline.
23:51It says,
23:51Yeah, I don't think it's very creative,
23:58but I just think it does what it says on the tin.
24:00That's probably what I would say.
24:01In today's society, as a man,
24:05I don't feel like I can express myself.
24:07Brands don't focus on individuality.
24:08Last for Jordan's team.
24:09I turn rubbish into statement pieces.
24:12A chance to view their video.
24:14Take these flower garments, for example,
24:16into these cool earmuffs.
24:18Express yourself with upcycled fashion.
24:21Express up.
24:22You've hit a lot of good points.
24:24I do think it says what we do.
24:26If I'm being honest,
24:27I think after the phone call, Liam,
24:28you did get quite down.
24:30So in terms of making the video,
24:31a lot of it was me.
24:32Like, I did the video, the script.
24:34We've done the video together, though.
24:36I don't understand.
24:37And I'm in the video.
24:39I can't read the lines as well.
24:40Of course, but like,
24:41it was kind of difficult for me
24:42to work with Liam yesterday
24:43just because I feel like you weren't behind it.
24:46There's a lot of me having to be like,
24:47let's get it done, let's get it done.
24:48Say this, please.
24:49I think, guys, ultimately, look, as a whole,
24:53you've got something that isn't the worst.
24:57Liam is really putting us on the back foot.
24:59If we're not all in it together,
25:00we're putting ourselves in a really bad position.
25:03My biggest concern right now
25:04is Liam doesn't have the team's best interests at heart.
25:06When it comes to team split,
25:08Anissa, would you mind coming over
25:09to the pitch prep team?
25:11And me and Liam will head off on consumer research.
25:13Everyone happy with where they're going?
25:14Yeah, I'm happy.
25:15Yeah, let's go and put on
25:16the best fashion show everyone's ever seen.
25:2010 a.m.
25:22This morning, half of each team
25:24will canvass opinions on their collections
25:26while the rest prepare to pitch.
25:31Liam didn't bring any compelling stories
25:33as to what we should be doing for this task.
25:35Exactly.
25:36He came with nothing.
25:37The energy he had in the morning meeting
25:38was the same energy he had
25:39when I was working with him yesterday.
25:40At the end of the day,
25:41if you're being upset
25:42or having a down mood,
25:44it's going to be a negative impact on the team.
25:47East London.
25:48At trendy Spitalfields Market.
25:51This is made from plastic.
25:53Gathering fashionable feedback.
25:55I quite like it
25:56because it looks like something
25:57I could go for a jog in.
25:58Dean.
26:00This is our yoga pants.
26:02OK.
26:03It's personally not my style.
26:05We've gone for a scrunch bum.
26:06Now, a scrunch bum was something new to me,
26:08but I've been told it's the in thing at the moment.
26:11All the girls are wearing it.
26:12Me personally,
26:13I probably wouldn't wear that.
26:15Would you buy it?
26:15No, I don't think this one's for me.
26:17Oh, my God, no.
26:18So you don't like the yoga pants?
26:19No, it looks terrible.
26:21It isn't meant to be a butthole.
26:24Across town...
26:25You know what?
26:27I think we found our model for today.
26:29Finding out if their menswear hits the mark.
26:31I feel like a superstar.
26:34It makes you feel you.
26:36Liam and Jordan.
26:38You're going for that avant-garde look.
26:41It looks like a sleeping bag.
26:43So I was just going to show you some of the other pieces.
26:44We've got a skirt.
26:45I wouldn't wear it personally.
26:47Are you sure that's men's, yeah?
26:50Is that female clothing?
26:51It's menswear.
26:52It's not a bit of me,
26:53but at least they're wrong, you know what I'm saying?
26:55Do you like this sort of product?
26:57I mean, no, this one's for me, maybe for my girlfriend.
27:00Do you feel like this is more of like a clothing brand?
27:02You can see that from the logo.
27:04Do you want me to be real?
27:05Yeah, be honest.
27:06The side of the bins that collect,
27:08the trucks that collect the rubbish.
27:133 p.m.
27:14Hello, dear.
27:15Before pitching to potential buyers.
27:18The jacket got quite a lot of good positive feedback.
27:21A chance to filter through their findings.
27:23Yeah, let's go to the yoga pants.
27:24So, the 21-year-old said the scrunch bum looks like a butthole.
27:28Brutal.
27:29Yeah.
27:31Obviously, there was a few connotations about the products potentially being more like women's wear,
27:36but we sort of knew that.
27:37I actually think we can spin that in.
27:40That's the issue.
27:41Some guys want to wear that.
27:42Why can't they wear it?
27:434 p.m.
27:464 p.m.
27:47Showtime.
27:49Arriving some of Britain's biggest fashion retailers.
27:54All with the potential to buy collections in bulk.
27:58Hello, ladies and gentlemen.
27:59Showcasing their everyday women's wear.
28:01We are so excited to speak to you about our brand-new brand, Re Apparel.
28:09Recycling is something we are clearly passionate about as a brand.
28:13This is why we try our best to incorporate that within the brand in itself.
28:17We are now going to be showing you a brand video that we have come up with.
28:22Introducing Re Apparel, our brand-new women's wear, active wear brand
28:27that makes you feel fantastic by wearing recycled plastic.
28:33The moment you've all been waiting for.
28:35We will be introducing you to our capsule collection.
28:39This is our scoop neck vest top.
28:42With scaling pattern, contour sides,
28:46and focused on feeling fantastic through wearing recycled plastic.
28:49On to our second piece, our high-waisted yoga flared pants.
29:00With the detail of the scrunch bum.
29:05This is our third and final piece.
29:09A light jacket for your day-to-day active wear.
29:13But also has detachable sleeves to turn into a gilet.
29:20Hey, didn't I say get out of my seat?
29:22This is my home.
29:24You don't belong here.
29:26This is the ocean.
29:27Across town...
29:35Good afternoon, ladies and gentlemen, and thank you for coming.
29:38Introducing Express Up.
29:40We've created a range which leverages previously discarded and wasted materials.
29:45Jordan's team.
29:47And ultimately what we're doing today is we are celebrating breaking free
29:50from potentially societal norms.
29:53So, as Express Up, we really wanted to get creative with our video.
29:59In today's society, as a man, I don't feel like I can express myself.
30:03Express yourself with upcycled fashion.
30:06Express Up.
30:07On that note, we're going to start our runway.
30:10Our first item of the night is made up of the parachutes you see above you.
30:17No more do you have to repress feelings.
30:20Men can express themselves however they want.
30:23Next up, we have Liam in what was once comprised of two sleeping bags.
30:31A cold, darker, muted exterior.
30:34However, once opened up, break the mold, show the vibrancy you have inside.
30:38And last but not least, we have one of our cropped t-shirts made up of a sail.
30:47We've used some of the strings from the parachute around the neckline to signify breaking free
30:51from societal constraints.
30:52And that is our range.
30:56I just wanted to open up and kind of tell you the origin of this brand and what it means to me personally.
31:04Because it starts with the story of a little boy who caught being a man, who was keeping everything cooped in.
31:10Not speaking about your problems.
31:12And to be honest, I probably went my entire life living like that.
31:15And it wasn't until I started showing people who that was, expressing myself,
31:19breaking free from those pre-made ideas of what a man should be,
31:24that I really became my true self.
31:25And that's what we're trying to embody in our brand today.
31:37Pitch is over.
31:39I'm just so lovely to meet you.
31:41Teams have one hour to secure sales.
31:44I'd obviously be really keen to understand what you thought of our campaign and our products.
31:48While Mia misses out.
31:49The products, they are very niche.
31:52And as buyers, we would really struggle.
31:56Seeking to sell up a sale.
31:58Really impressed at the story and the theme through the collection.
32:01I think it's a great cause and something that we definitely need to amplify in this day and age.
32:05Liam.
32:06We feel like Express Up and End would really work well together.
32:10Yeah, the brand campaign, I'm a bit confused about what it is.
32:14Jordan's story probably resonated more than the campaign did.
32:18I think the logo feels like a tip removal, like a rubbish removal company rather than fashion.
32:24I understand the reservations, but you have to imagine it in your online shop, for example.
32:29That item of clothing is what is going to attract the customers.
32:32I certainly think it will stand out on the website.
32:34I just think it will stand out on the website forever.
32:37Yeah.
32:37I understand.
32:38Thank you for your time today.
32:39Thank you very much.
32:40Appreciate it.
32:41Cheers.
32:41Cheers.
32:43Listen, I'm gutted we didn't get that sale.
32:45There was definitely some reservations towards the branding, however, I feel like the main
32:48reason that they didn't go for it is because the skirt and the crop top was just too niche
32:53for their brand.
32:54Hi girls, I'm Dino.
32:55On the other team.
32:56You've seen our brand and you've seen our products.
32:59What is it you think?
33:00After Dean gets an early bite.
33:03Well, we really love the brand name, so I think we'd like to give it a go.
33:06We've been looking at 500 units.
33:08Thank you very much.
33:10Also hoping to seal a deal.
33:13It would be great to know from you guys what you thought about the products and our brand
33:16itself.
33:18Project manager Chisola.
33:20I think from a product perspective, you've gone into a ferociously competitive market.
33:28So it's really important that your brand stands out.
33:30What I find from the brand is that it really gets lost.
33:34The font is, you know, very, you know, pared back, so it's hard to read.
33:38You know, I think you can feel our enthusiasm, you can feel our passion.
33:42And, you know, we would love to see if you were actually interested in, you know, placing
33:46an order.
33:47I mean, I think from a product perspective, if unfortunately it wouldn't stand up to the
33:51competition, so we wouldn't be looking to place an order.
33:55Okay.
33:5830 minutes to go.
33:59Obviously, we think Express Up's a great brand.
34:02I think our collection's definitely unique.
34:04While Liam and Anissa tie up a trial.
34:06I think you do have a really niche brand.
34:10It's important for us to introduce this in a small unit.
34:1460 units.
34:15Could you do that?
34:17I think we could do that.
34:18Thank you very much.
34:19Thank you very much.
34:19Pushing for profit with sustainable marketplace Generous Ape.
34:23I like the idea.
34:25Your story.
34:25Yeah.
34:26Yeah.
34:27Inspirational.
34:27There's something there.
34:29Jordan.
34:29We're the small guys on the block here.
34:32We're just getting started.
34:33We're just knocking at the doors, trying to get our message heard.
34:36And I think you guys could be our way to do that, to get our message out there.
34:40I know it is a big risk for you guys, but it would mean the world for us to go with even
34:45a smaller order.
34:47It would change our lives and it would mean a whole lot to me.
34:51Um.
34:52Yeah.
34:52I'm willing to take a bit of a risk.
34:55Let's give it a trial.
34:56Okay.
34:56Happy to go with 150 today on a trial basis.
35:00Let's go.
35:00We believe in you and your story.
35:03I really do appreciate your trust in us.
35:05So happy to go with 150.
35:07Thank you very much, guys.
35:09The brands are put in orders, but they low.
35:12Jordan really put his own personal story into selling this brand, but the designs, they
35:17niche, and that may be why they're hesitant to make orders which are big.
35:22For Chisola's clothing crew.
35:24We'd love to stock, you know, our capsule collection in your store.
35:28We'd love to know whether that's something you'd like to do too.
35:31With Amber Rose having fallen short.
35:33I don't think the product's quite right.
35:34I'm not sure it's completely cohesive with the branding and with the logo.
35:38So I think at this time we'd have to say no.
35:41Fishing for a second sale.
35:43I love the top of fish, Tess.
35:45I was thinking Little Mermaid.
35:47That's the vision behind it.
35:48Dean.
35:49So guys, you've seen our brand.
35:51We're all about keeping the plastic out of the ocean.
35:54Yeah.
35:54So David, how many units is it you normally trial out with?
35:58500.
35:59500.
36:00And for a brand like ours?
36:02We are really passionate about what we've got here.
36:05So is there any more generosity that we can do with a 500?
36:10I could probably do a thousand.
36:12Can we close at 1,500?
36:14For the fish outfit?
36:151,500.
36:17There we are.
36:17Well done, all of you.
36:181,500.
36:19Thank you very much.
36:20Five minutes to go.
36:24If we were to hypothetically make an order, what would you guys have in mind?
36:28100 units.
36:29Could you meet us at 175?
36:31Yes.
36:32Okay.
36:33Thank you very much, sir.
36:34For both teams.
36:35Hi, nice to meet you.
36:36I'm Dean.
36:36I was the fish.
36:38The final push for sales.
36:40I'd just love to know your initial thoughts.
36:43Um, yeah.
36:44I don't think it would sell.
36:46We would love to work together around the 180 units mark.
36:50I just think that would be too many.
36:52100.
36:52100 would be the max.
36:54Okay.
36:54So we'll shake your hand on 100 units.
36:56I really like the pieces.
36:57Could we shake hands on 150?
36:59150.
37:00Okay.
37:01Thank you very much.
37:02It's quite niche.
37:03It really would help us a lot if you could meet us at 75.
37:07We'll go for 75.
37:09I'm happy to do this.
37:10Great.
37:11Great.
37:136 p.m.
37:14Guys.
37:15How'd you get on?
37:16I think all of them, to be honest, had an issue with the branding.
37:19Our side, because the products were so niche, they couldn't budge on those numbers.
37:24That's it.
37:24We've put our heart and soul into today.
37:27Let's get out of here.
37:28Yeah.
37:28Well done, guys.
37:30Tonight, sales will be chotted up.
37:34Tomorrow, in the boardroom, a dressing down.
37:45You can go through to the boardroom now.
37:48Well, this task was all about creating your own eco-fashion line to sell to retailers.
38:13I mean, you remember Mr. Campbell here the other day with his bright blue business Smurf suit.
38:22I think Pontings want the jacket back now.
38:25They can't have it.
38:26So, Parallel, which has only became the PM, is that right?
38:32Yeah.
38:32I put on fashion shows at school and at university as well.
38:36And so, I've not necessarily designed clothes before, but I thought I would be the right person to deliver.
38:41So, you've gone for what?
38:43We went to...
38:43I mean, I know I should be able to tell, but I thought...
38:47Yeah, we did go for sportswear.
38:50I think myself, Ambrose in particular, wears a lot of athleisure, and so we definitely wanted to go down...
38:56So, athleisure, so kind of like the...
38:58Athletics and leisure combined, so it's the new word in the Oxford dictionary now.
39:06So, Chisola, you were solely in charge of designing the items.
39:11Yeah.
39:11I was the only one, I think, on the team who'd had any kind of experience in terms of picking out pieces, being a part of that process.
39:18The clothes, they're very plain and simple.
39:21Hmm.
39:22They're not really ambitious at all in any way, are they?
39:25There's always room for improvement, but I do stand by it.
39:28And I know the yoga pants are definitely very trendy.
39:31People like wearing them.
39:32Now, the branding team, is that your logo there?
39:36It is.
39:36Who drew that then? Is that you?
39:38That was me, yeah.
39:39It reminds me of lettering, that they have on black and white movies.
39:42He's trying to keep it, like, elegant and had a feminine touch, and that's what we landed on.
39:47I did specifically say that I kind of wanted to stay away from squiggly writing and design.
39:52I wanted it to just be quite clean and simple, so, you know, I was disappointed when I did initially see that.
39:57How can a team called Parallel have squiggly lines?
40:04But you run out of time, really, didn't you?
40:05We did run out of time.
40:06That took them all of five minutes.
40:09Yeah.
40:09What does it say there?
40:10So, it says, making women look fantastic by wearing recycled plastic.
40:14Oh, yeah.
40:15Yeah.
40:15Or making women look hip from stuff from the tip.
40:19Dean likes that one.
40:20Yeah.
40:20He likes that one.
40:21He used that one.
40:22It's better than he don't want.
40:23Anyway, now, I understand that when you were doing your pitch to these eight retailers,
40:30that you were dancing around dressed up as the fish.
40:33Is that right, Dean?
40:34That's right.
40:35And the idea of the fish is that you're telling them to get out of your sea?
40:38Yeah.
40:39Get out of my home.
40:39Get out of my ocean.
40:40You don't belong here.
40:41I think, you know...
40:42Who used to do that in EastEnders?
40:43What was her name?
40:44Peggy Mitchell.
40:44Peggy Mitchell.
40:45Get out of my sea.
40:48Get out of my sea.
40:48That's precisely what it was like.
40:50Would you say they literally done you up like a kipper?
40:52They definitely did.
40:54And then you went round and spoke to them, didn't you?
40:56Yes.
40:56To see if you could get any orders.
40:57Yeah.
40:58How do you think you did?
40:59Um, you know, it was a mixed bag.
41:02I think, you know, some quite liked the clothes, others didn't.
41:06All right.
41:07Now, let's go and talk to Ascendancy.
41:10Now, Jordan, I understand that you became the PM after a little bit of banter with Liam, yeah?
41:18Yeah.
41:19Banter?
41:20I wouldn't call it banter, Lord Sugar.
41:21When you gave the brief, it was very apparent to the team that they know that I have a clothing brand and I make patterns on a daily basis.
41:29I wasn't expecting anyone else to go for it, and I was even more surprised when they actually voted for Jordan.
41:36But as a professional, you should say, right, okay, let's get on with it then.
41:41Um, that's your stuff over there.
41:44I know that some part of men's fashion is skirts, but who is pushing that idea?
41:50Yeah, there's people who wear this very regularly.
41:54In Scotland, they wear them, yeah.
41:56To be honest, Lord Sugar, I was on the same wavelength, and it was me as pitch to say, well, you're claiming, you know, we're going to be a brand championing men, expressing themselves, you know, not being afraid to wear whatever they want to wear.
42:07If we turned up with, you know, cargo trousers or a boxy T-shirt, how are we differentiating ourselves and trying to show that you can be empowered no matter what you wear?
42:15Hmm, okay.
42:18Maybe I'm missing the point.
42:20Because I'm a 78-year-old fart, right?
42:23So just tell me what this message is.
42:28Yeah, look, just for years, I suppose, I went through school, work, jobs, where I just never spoke up.
42:33It was just stay silent, only speak when spoken to.
42:36And I went through a lot of my life like that.
42:38And coming into this process has really taught me to be a man isn't just to be silent and not speak up when you have certain emotions.
42:44And that's all I wanted to convey.
42:47Personally, I found it very empowering.
42:49Yeah, it's a strong story.
42:51How it translates into the clothes.
42:55Anyway, on the branding side, it was Liam and Anissa.
43:00Is that right?
43:01Yeah, correct.
43:02Liam was sub-team leader and he has experience in fashion.
43:04I don't have any experience in fashion.
43:06But I think Liam was quite upset in day one about not being a project manager.
43:09So I did feel a lot of pressure on myself to step up and have a lot of ideas.
43:13Right, okay, let's see the logo.
43:15Lord Sugar, I put Liam as sub-team leader because he makes logos for clothing on a daily basis.
43:20And honestly, that doesn't scream clothing brand to me.
43:22And I was very disappointed when I saw the visual of the logo.
43:25If I may just answer that, Lord Sugar.
43:27So I've designed my own logo.
43:29So that's one logo for my own brand.
43:31I design clothes and patterns on a daily basis.
43:34Regardless of being PM, I felt like I should have been on the design team.
43:38And I felt that you put yourself on the design team because you just felt like it would be more fun.
43:42I've created a logo.
43:43You've only used me as a scapegoat because I'm project manager right now.
43:45I'm not saying you're a scapegoat at all.
43:47Because you've done a bad job.
43:48I've designed one logo for my own business.
43:49So you don't sound like a happy team to me.
43:52Anyway, let's cut to the chase here, shall we?
43:56Now, Karen, can you tell me how your team did with the fashion retailers?
44:04Well, Alan, only three of the eight retailers bought items.
44:10And their total amount of units they sold was 2,150.
44:15Right.
44:16Tim, exactly the same thing.
44:18Well, they got orders from a lot more retailers.
44:20They managed to secure six out of eight of them.
44:24Right.
44:25But unfortunately, they got a lot less units.
44:28Only 1,160 units were taken.
44:32I see.
44:36They must have thought it was niche.
44:38Yeah.
44:39Hmm.
44:41Well, OK.
44:43You've made it to the final five.
44:45So very well done.
44:46I've got a little treat lined up for you.
44:49I'm sending you on a VIP river cruise
44:52where you enjoy a luxury dining experience
44:56as you sail down the Thames.
44:59Yeah.
45:00Come on.
45:01Tears of joy.
45:02Yeah.
45:02And relief.
45:03Absolutely.
45:03Well done.
45:05OK.
45:06Off you go.
45:07Thank you very much.
45:10Good luck, guys.
45:11Good luck, guys.
45:12Good luck, dude.
45:12Good luck, guys.
45:13Good luck, guys.
45:14Good luck, guys.
45:15Good luck, guys.
45:16Good luck, guys.
45:17Good luck, guys.
45:24OK, this is a tough one.
45:28You heard me mention the final five.
45:31Well, there's three of them there,
45:32which means two of you will be leaving the process today.
45:37OK?
45:38So off you go.
45:40And I'll see you back here later.
45:42Yeah?
45:42Thank you, O'Shea.
45:43Hello, O'Shea.
45:44Hello, O'Shea.
45:44Hello, O'Shea.
45:44Hello, O'Shea.
45:44Hello, O'Shea.
45:44Hello, O'Shea.
45:45Hello, O'Shea.
45:46Hello, O'Shea.
45:47Hello, O'Shea.
45:48Hello, O'Shea.
45:49Hello, O'Shea.
45:50Hello, O'Shea.
45:51Hello, O'Shea.
45:52Look at this.
45:53We made it.
45:54A winner's PM.
45:55A fashion task.
45:56I mean, yeah.
45:57You just couldn't make it up.
45:58I'm elated.
45:59I'm so happy.
46:00I'm so happy.
46:01I don't think I have enough words to describe the feeling now that I've reached the final five.
46:11It's a massive achievement and I'm really, really excited for the interviews.
46:15Oh, boy.
46:16Oh, boy.
46:17Oh.
46:18Fireworks for the final five.
46:19This is epic.
46:20I always knew I was going to get this far.
46:23Otherwise, I wouldn't have signed up.
46:26You know?
46:27There's no point being in it if you're not planning on winning it.
46:30Cheers.
46:31Cheers.
46:32Cheers.
46:33Right, come on.
46:34Clear off.
46:35Everyone get out of my ocean.
46:37Why did you guys land on a crop top and a skirt?
46:43I appreciate it as a great story, but it didn't make business sense.
46:47Crop tops are becoming more popular in men's fashion and so are skirts.
46:50That is a fact in fashion.
46:52Mia's idea was the skirt.
46:54It's such a niche target audience and I really feel like the failure of this task lies with the design team.
46:59It was the branding that they didn't like.
47:02They said they didn't feel like the message was clear enough and if it had been, they would have placed more orders.
47:07I personally don't agree with that.
47:08It's not about agreeing and not.
47:09That's the facts.
47:10That's what they said to us.
47:11That's what they said.
47:12I'm disappointed in the branding.
47:14Anissa has said she did most of the work, so it would be good to see more accountability from her.
47:18I think Liam, on day one, he couldn't get behind it, so it was kind of spiraling downwards.
47:23It was very, like, negative.
47:24I couldn't get my head around the fact that we had chosen such a niche category
47:28and I was struggling to get creative.
47:30Liam was sulking and huffing and puffing from day one.
47:34He wasn't behind me as a project manager, wasn't behind the team, but I do think he's to blame.
47:38Yes, could you send the four of them in, please?
47:50Right.
47:51So, look, I've got to tell you, for intelligent people, I don't know what possessed you to produce that thing there.
48:13I'm not worried that it's a skirt, but who in their right mind is going to place an order for that?
48:19It's like Jordan and his Technicolor nightmare.
48:22That's what that is.
48:23Look, I get that and I take full accountability for it.
48:26I was trying to really push the boat out.
48:28In hindsight, it was too risky and it's too niche.
48:31So niche, yeah, hard to sell, I would say.
48:34Yeah.
48:35Looks like Lady Gaga's laundry basket.
48:38And then you've got Liam, despondency.
48:41I thought that the whole task was about, you know, upcycling and that for me was a very strong message.
48:47That's why I wanted to be the project manager to get them points across.
48:51I heard you wanted to be the project manager.
48:53I think I've heard it 20 times.
48:55Sorry, Lord.
48:56Okay.
48:57I don't need to hear it anymore.
48:58You wasn't the project manager.
48:59The point is, is that when you're in a team, you've got to back the team.
49:03You have to back it and stop moaning, you know?
49:06Who chose Express Up?
49:09So, Anissa chose it.
49:10Obviously, I was the sub-team leader.
49:12Sounds like a super fast Viagra.
49:15Yeah, I mean, look, I did...
49:17Yeah, I kept...
49:18With the naming, what we were going for is expressing a star from upcycled fashion.
49:21That was the meaning behind it.
49:23One of the messages that Jordan did convey in the briefing is to create something bold, bright, vibrant, and the brief on that aspect was not met.
49:30We used neon colours for it.
49:31I don't know what else more we could have done to make it look more vibrant.
49:34Where does the failure of this task lie then?
49:38I think the failure is down to the nicheness of the products.
49:41I think Mia was the one who was pushing to go for a niche product.
49:44I understand her reasoning in terms of fashion, but it doesn't make business sense.
49:47So, I think it does align the design team.
49:49Look, in hindsight, I probably should have stuck my guns and gone with something potentially more traditional.
49:54But I think, as a project manager, you need to be collaborative.
49:56You have to listen to your whole team.
49:57Hmm.
49:58Who do you think the failure of this task lays with, then?
50:00Honestly, I feel like Liam had limited input on day one, and that's just not good enough at this stage of the process.
50:06You know, I feel like on day one, I was naturally a little bit disappointed.
50:10But what I will say, Lord Sugar, is I still put suggestions out there.
50:13See, one of the things I can't get my head around is, in a team, despondency, near to what I would call sabotage, if you like.
50:23And that's the kind of message I got back about you, Liam.
50:28I do feel like I did put in an effort in the day one.
50:31You know, I was in the video, I made contributions to names, and I feel like I've done a lot in this task.
50:37Well, I have to work on my instincts, really.
50:40Lord Sugar, if I may.
50:41No, just be quiet a minute.
50:43Liam, I can't really forgive anybody for not giving their all.
50:48No matter how bad it is.
50:50I definitely did give my all, Lord Sugar.
50:52I made them.
50:53What I've heard, you didn't.
50:55And so, it is with regret, Liam, that you're fired.
50:58Thank you, Lord Sugar.
51:00Very nice, baby.
51:14Right, step outside.
51:16I'll call you back in shortly, where another one will be getting fired.
51:21Thank you, Lord Sugar.
51:28What do you think of Anissa?
51:30Listen, Anissa was responsible for all of the branding, and it wasn't well received by the buyers.
51:34The reason why they didn't go as big as they could have gone, because they didn't believe in the branding.
51:38How about, um, Jordan?
51:40In this instance, it seems to me that he got more caught up in this male expression than he did about selling clothes to retailers.
51:48I think he just lost his focus.
51:50And what about Mia?
51:52Sometimes she pushes candidates in her way rather than what's best for the team.
51:56She openly admits that she takes big risks, and in this task, that was a risk too far.
52:00Hmm.
52:01Yes, could you send the three of them in, please?
52:06Um, Mia, the products really came from you.
52:24Even though Jordan was the project manager, I think you influenced him quite a lot.
52:30I put forward an idea.
52:32I recognised it wasn't great, but ultimately Jordan as project manager didn't have to go with my ideas.
52:39Men's skirt, long trailing coat, and a crop top.
52:44How many sales did you think you were going to make with that stuff?
52:48I didn't know.
52:50I didn't know how many we could sell, but we were going to try and get it as high as possible.
52:54Hmm.
52:55All the branding, the retailers didn't like it.
52:59That was something to do with you, wasn't it?
53:01Yeah, I would say, in this task, I wasn't a sub-team lead.
53:04Liam was being quite negative and spiraling downwards, so I had to step up.
53:08You, Anissa, have been in the losing team eight times.
53:11So tell me why I shouldn't fire you.
53:14But there's a reason I'm still here.
53:16Each task, I've been a key contributor.
53:18I've not been the failure of the task.
53:20I've always shown resilience.
53:22I've always shown I'm adaptable, and I've always given it my best.
53:25Um, Jordan, why shouldn't I fire you?
53:29Look, Sugar, I think throughout this entire process, week in, week out, I've been improving.
53:33When it comes to my business, I came from nothing similar to yourself.
53:36I am great at team building.
53:38I'm great at getting the most out of my teammates.
53:40Do I think Liam would agree, would he?
53:42Well, look, I think with Liam, he just wasn't getting on board.
53:45But if that was my business and someone didn't get on board with the vision, they'd be gone.
53:48That's the reality of it.
53:49I work with people who buy into me as a person.
53:52And Nia, why shouldn't I fire you?
53:54You know, I've put myself in positions of risk.
53:57You know, I've shown in this process I'm a strong, I've got strong sales acumen.
54:01I recognise I am largely at fault for the loss, but I'm really proud of what I've achieved in the process.
54:07Well, I'm going to have to conclude now.
54:10Um, Nia, you are right that you've done a bit of selling in the past.
54:16But it's not just the selling.
54:21And Nia, you haven't been very successful in the process so far.
54:28And so regretfully, Nia, you know, I have to consider.
54:34If I may, I would say what I have shown is hard work.
54:38Yeah, yeah.
54:39And I know I've made...
54:40Look, Nia, please, I don't want to talk about it anymore.
54:43OK.
54:44Everybody works hard.
54:45Um, Jordan, you've worked your way up the ladder in this process.
54:54And I've been quite impressed with the manner in which you present yourself.
55:00And so, you're going to be in the final five.
55:04OK?
55:05Thank you, Lord Sugar.
55:06Don't let me down.
55:07I won't.
55:08Um, right.
55:10Um, so...
55:13Regretfully, Nia, I have to say that you were responsible overall for the disaster of these designs.
55:27And therefore, I'm sorry to say that you're fired.
55:33No problem.
55:34Thank you so much for the opportunity.
55:35I've loved every single bit of it.
55:37Thank you, Baroness Brady.
55:38Thank you, Tim.
55:39Good luck, Nia.
55:43Right.
55:44Well, there you go.
55:45The final five.
55:46Um, I'll see you in a few days' time when we'll be setting the next task, which I'm sure you have an inkling of what it's about.
55:58Um...
55:59I'd be crying as well if I was facing Claude and Nia, sir.
56:02Sorry.
56:03Congratulations.
56:04Thank you so much, guys.
56:05I've been following the process since I was seven years of age with my mother, and it's been a dream to even get here.
56:10So to be in the final five, I'm not going to let you guys down.
56:13You're going to see what I'm made of.
56:15Off you go then, you two.
56:16Thank you, Lord Sugar.
56:17I think I've been a really consistent, good contributor to each and every task.
56:34You know, I've taken risks.
56:35I've taken on leadership positions.
56:37It's not fair that I'm the one going home.
56:40Listen, I'm gutted that I've been fired.
56:43I'm very grateful for the experience.
56:45I feel like I've done my best, and I was really happy to make it this far.
56:49I mean, that was a fiery boardroom from the very beginning.
56:54I actually couldn't believe my eyes.
56:56Yeah.
56:57Just come on in.
56:58Get the predictions out there.
56:59It's hard, but I do think that Mia and Anissa will be coming back.
57:02I think it's going to be Anissa, and I'm hoping that it's going to be Liam.
57:07You know, I love Liam, but you can't throw your dolly out of the pram like that.
57:10No.
57:11You just can't.
57:12Jamie and me...
57:13This is it.
57:14Let us know, man.
57:15I need to know every single detail.
57:16The first one to go was Liam.
57:17Really just said Liam's attitude, like, day one.
57:18Yeah, yeah.
57:19He was being really negative.
57:20He didn't contribute as much.
57:21What happened with Mia?
57:22Mia took full accountability, but I think she thought that would save her.
57:37But in the end, she just admitted to being kind of the failure of the task.
57:40Wow.
57:41Well done.
57:42Now, five candidates remain.
57:51Lord Sugar's search for his next business partner continues.
57:58Next time...
57:59Oh my gosh, I'm nervous for this one, guys.
58:01They dig up all of your skeletons.
58:03Interrogations...
58:04This business plan is a car crash.
58:07It's so unrealistic as to be just nonsensical.
58:11Explanations...
58:12I thought it'd be quite funny.
58:14Does it really feel like fun right now?
58:16I've never been more embarrassed in my whole life.
58:19And in the boardroom...
58:20I'm gonna be blunt.
58:21I don't think it's a good idea.
58:23Eliminations...
58:24You're fired.
58:25You're fired.
58:26Apprentice, you're fired chat on BBC Two now.
58:32Love, laughs and fly on the wall family life.
58:35The doors of Pickle Cottage are open with Stacey and Joe on iPlayer.
58:40Press red now for the brand new reality series.
58:42Yeah, thanks.
58:43That way...
58:44Just...
58:45I love a meteorologist on
58:52your head.
58:53No issue because what isn't mind.
58:55I love a meteorologist every time creating.
58:56The more body is powerful, we need to pray...
58:57Be fucking sure as we move on, we must be aware of these legs.
59:00Be fucking sure as...
59:01I'm afraid our friends, as we can.
59:02Please repeat the questions...
59:03You are soon, are we going to try.
59:04You are short?
59:05You are good for the rest.
59:06We have had time here for the next episode.
59:08You will change the space and his whirl!
59:09Thanks for remembering.
59:10Bit of Cherry to Evil Halpery.
59:10But we gave us...
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