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00:00Good evening and welcome to what we've all been waiting for. It's the final of
00:04The Apprentice. Over the last 12 weeks we've watched the class of 2019 negotiate,
00:10create, sell and plead for their business lives as they all vied for that
00:15life-changing £250,000 investment. Now only two remain competing to be Lord
00:21Sugar's partner in business. So join me in an hour when I'll be meeting both
00:25candidates and Karen, Claude and Lord Sugar will be my very special guests.
00:30But now sit back and enjoy Carina versus Scarlet in the final of The Apprentice
00:362019.
00:38I've had them all in here, chancers, posers, brown noses. Lord Sugar is on the hunt for a
00:46brand-new business partner. Never ever underestimate me. Fighting it out for his
00:52funding 16 ambitious entrepreneurs. I'm not impressed at all. You know I can
00:58chuck the whole bloody lot of you out if I want to. Let's go, let's go, let's go. It's a
01:02deal worth fighting for. I've never seen a pair of boards like that. Action!
01:08Service! Pow! You should have come up with an idea, everyone. Stop! I was talking and you
01:15kept batting in. Who took my unicorns, Sparkle Stars? 16 candidates. Have some
01:22respect. Please, you don't know anything about respect. 12 tough weeks. One life-changing
01:30opportunity. You're fired. You're fired. You screwed it up. You're fired.
01:35Previously. Hand your business plans over to Karen and Claude. I'm sweating.
01:50Candidates were cross-examined. Have a very strong reputation. You haven't got a strong
01:54reputation. Nobody knows you. In my opinion, you have not invented anything. Wow.
02:00Proposals picked apart. What you presented me here is absolute garbage. Can you open a
02:08chain of bakeries with no USP? That sounds to me like the dog ate my homework. In the boardroom,
02:14judgment day. No clear profit and loss in your business plan. Lottie's country club didn't
02:21cut it. I just don't get it. You're fired. Lewis's travel company failed to fly. You,
02:28there's a certain naivety. You're fired. And Pamela's beauty brand. I just can't see it with such a small
02:36range of products. Got the brush off. Pamela, it is with regret. You're fired. Now, Scarlett and
02:44Karina go head to head. I feel like now it's just ultimately let the best woman win. Who will win
02:51Lord Sugar's investment? 6 a.m.
03:07Morning. Good morning. Lord Sugar would like you to meet him at the Sky Garden. The cars will be leaving
03:12in 20 minutes. Okay, that's great. Thank you. For the finalists. Sky Garden, 20 minutes. One last task.
03:21To be able to actually win this investment, it would change my whole business. It would change my whole
03:25life, my life and my family as well. It means everything to me. I've worked so hard throughout
03:30this process and in general in my life. I'm not going to stop now and hopefully Lord Sugar will see it
03:36and be like, yes, that's my business partner.
03:57Sky Garden.
03:58Sky Garden. Overlooking London's financial district.
04:06Location for Lord Sugar's final showdown.
04:21Good morning. Morning, Lord Sugar.
04:24This London landmark is home to some of the world's biggest multinational companies and at the end of
04:31this process, I'd want to create a big business with one of you. This is your last opportunity to
04:38convince me which one of you it should be. So for your final task, I want you to launch your new
04:45businesses. You need to create a new brand for your company and produce the digital screen and a
04:51television advert. In a few days time, you'll be pitching your new businesses to me and 250 experts
04:58in City Hall. And afterwards, we'll meet in the boardroom where one of you will become my business
05:05partner. Well, there's a lot to do, so I've arranged for some help.
05:10Oh, thank you. Thank you.
05:20Oh, thank you.
05:22Carina, heads or tails? Heads. Heads it is. So, Carina, your first choice.
05:32Pamela.
05:34Oh, thank you.
05:36Scarlett, your first choice. Marianne, please.
05:39Hello.
05:41Thomas.
05:43Oh, God.
05:47Lewis, please.
05:49You're all right.
05:51Gemeline.
05:55All right, Mark.
06:06Slotty Lion.
06:08You're all right. Thank you.
06:10Now, Carina, you already run a small artisan bakery. I need reassuring that your current business
06:15is scalable. Scarlett, I've got two recruitment businesses already, so you need to convince me
06:30that your business has its own USP. Good luck, and I'll see you in a few days' time, so off you go.
06:37The finalists have three days to prove their plans can become successful start-ups.
06:46Thank you so much to everybody for being back and being part of the team.
06:50Getting a taste of her ambitions.
06:53Shall we try some stuff?
06:54I think we should.
06:55We're going to.
06:56OK.
06:56Carina's team.
06:58So, I've got an independently-run bakehouse in South London.
07:02Mmm.
07:03Love it.
07:04Everything you've eaten, my dad has produced,
07:07so he is the head baker at the bakery. The business is scalable,
07:10and I don't know if you heard Lord Sugar sort of say this morning,
07:12that's what I need to prove to him. How is it scalable? Why is it different?
07:16So, sort of, brand values and USP would be quality, fresh products at an affordable price,
07:23and that is key.
07:24This is amazing.
07:26Oh, my God, it's insane.
07:27No, it's just a bath, lemon drizzle.
07:32Across the hall...
07:34Basically, it's a head-hunting firm.
07:36Getting her new recruits up to speed.
07:39Market-wise, focus on engineering and manufacturing.
07:42Scarlet.
07:44Lord Sugar has two other recruitment businesses at the moment.
07:47They sit within lower-to-middle management, whereas mine's your directors, your MDs.
07:54And the thing really that's integral to me is that actually we support the businesses with promoting
07:59female minority and diverse talent through the ranks.
08:02That's fantastic. And what a perfect time to be doing something like that as well.
08:07Yeah, yeah. And it's something that I'm super passionate about.
08:11Brainstorming a name for her bakery brand.
08:13Maybe even just sketch out maybe your surname.
08:16Karina.
08:17Yeah, so Lapos is my surname.
08:19Lapos. It's got to be Lapos. Like, let's go to Lapos.
08:22He's bringing your sort of personality into it, and people are going to not come here because
08:28they love the bread, but also because you and your family, in fact, it's all fresh.
08:31So I think you need to have your name in it.
08:33Yeah.
08:34This is me. This is my brand.
08:35Yeah.
08:35Stems from my family.
08:36Everything you're trying, it stems from my father.
08:38Yeah.
08:38It's got that real feel then, hasn't it?
08:40Yeah.
08:40Fantastic.
08:41Yeah, fantastic.
08:41Lapos Bakehouse.
08:42Lapos Bakehouse.
08:46Throwing around names for recruitment.
08:48What about above and beyond recruitment?
08:51Scarlet's team.
08:54It just sounds like an aeroplane.
08:56How about Horton Nationwide Talent?
08:59That just sounds like a bank.
09:01Isn't a badger like a builder?
09:03What's the animal that builds?
09:06Um...
09:08It's a beaver.
09:09Oh, it's a beaver?
09:10Beaver in a way.
09:11Oh, well, that's it.
09:11They build down.
09:15All right, guys.
09:15I think we've got some ideas.
09:17So I need to split the team.
09:18My thoughts were Lottie, Dean and Lewis to be on the digital screen shoot side.
09:23Okay.
09:24We want it to look professional.
09:25It's got to be modern.
09:26Okay.
09:27It needs to be diverse.
09:28Okay, sweet.
09:29Does that work well for you guys?
09:30Yeah, yeah, yeah, definitely.
09:31Exciting.
09:32Amazing, absolutely.
09:32Awesome.
09:34Also handing out a batch of jobs.
09:37Pamela, I'd like you to be my sub-team leader.
09:39Happily.
09:40Bakery boss, Karina.
09:41Yourself, Ryan Mark, Gemma Lynn are going to go to do the digital screen today.
09:45Mm-hm.
09:47And the three of us have worked together on similar things just before, so we'll be fine.
09:51Yeah.
09:51I mean, I don't want it to be silly.
09:53You know what I mean?
09:54Like, I don't think you're going to have my product.
09:56Keep it classy.
09:57Yeah, more around the freshness element.
10:00No hot tubs.
10:00No hot tubs.
10:01No robes.
10:02I could say it.
10:06Midday.
10:08While half of each team set off to create digital screens, the finalists will build brand identities.
10:16In terms of the business name.
10:18Should we do a female name?
10:20I think it's strong.
10:21I think it's powerful and it is a differentiator as well.
10:24Yeah.
10:27West London.
10:30Location for both digital teams.
10:32I was kind of having a thought on something maybe kind of funny.
10:36Cooking up a classy concept for the bakery billboard.
10:39You know, that's going to be a bit of a ha-ha.
10:41Yeah, exactly.
10:42Ryan Mark, Gemma Lynn and Pamela.
10:45Maybe it's the hand cutting, you know, the sourdough loaf.
10:47And then another hand comes in to take one of the slices and they get slapped away.
10:50And it's like, too good to share.
10:52They could be cutting it, grabbing it, smelling it.
10:55About it, yeah.
10:59And then the other person comes in and then they sort of slap them.
11:03Well, I know.
11:03I know who's going to be that.
11:05It's you.
11:06It's you.
11:06Oh, I have to do it.
11:11This is about recruitment, but it's also about diversity.
11:14Pushing professionalism for Scarlett's digital poster.
11:16It's really important that we're getting women into the industry.
11:20Lewis, Lottie and Dean.
11:22Just promoting the fact someone getting a new job or the hiring of someone.
11:28Shaking hands.
11:28Yeah, what about someone shaking as if they've just got the job?
11:30I'm going to walk up.
11:32I'm going to be like, hi, lovely to meet you.
11:35And then you turn around.
11:36Yeah.
11:37And then you go like, yeah.
11:38What are we suggesting to point at?
11:39Just pointing at something like, yeah, what are we...?
11:41Yeah, what are we...?
11:42Doesn't matter.
11:42We're just like, oh, OK, so you're showing me, you're welcoming me.
11:44In the offices or wherever.
11:45The concept of our digital billboard is very clear.
11:48I, as a female, am being welcomed into a working environment as a managing director.
11:54The boss or the CEO is welcoming me.
11:56We are shaking hands and then we're showing me my new work environment.
11:59Oh, that's quite nice.
12:00That's nice.
12:01That's nice.
12:02Just call me spillwork.
12:07Next door.
12:08Just remember how you felt when you were eating the chocolate brownie and the lemon drizzle.
12:11A starring role...
12:13All of these emotions are rushing to me.
12:15OK, you're ready, we'll go again.
12:16..for Ryan Mark.
12:17Three, two, one, action.
12:29Cut.
12:30The only thing was that you were a little eye-rolly.
12:37It looks like you're having an orgasm.
12:38So, no eye rolls.
12:40So, three, two, one, action.
12:44I'm just a little bit nervous that Karina would find it too cheesy or too humorous.
12:49You just look like a creepy man, smelly bread in a bakery.
12:54Cuffs.
12:55Were the eyes rolling?
12:56They did not roll.
12:57That's a roll.
12:58Oh, fantastic.
12:59Well done, man.
13:00So pleased.
13:03Lunchtime.
13:05Marketing Agency, RPM.
13:07Lovely to meet you, I'm Scarlett.
13:08I'm Izzy.
13:09Hello Izzy.
13:10Still pondering the perfect name.
13:12Are there any other names that we can think of?
13:15Scarlett.
13:17I mean...
13:20What's your middle name?
13:22Lily.
13:23Lily?
13:24Lily Mary.
13:24Yeah.
13:25Lily Mary.
13:26Lily Mary.
13:27Okay.
13:27Now, why not Lily Mary?
13:31So, I feel like that is really feminine.
13:38Do you think that Lily Mary definitely is too much?
13:42Yeah, I think it's too much.
13:43Too much.
13:44Yeah.
13:44I just don't know if it's strong enough.
13:46Okay.
13:48I'm nervous about the pitch tomorrow.
13:50This has to be right.
13:51My whole reputation is based really on what happens during this task and during that pitch.
13:56That is the reality of things.
13:58Do you think Lily Mary is the worst?
14:00Yeah, no.
14:01Okay.
14:01Yeah, no, it can't work.
14:08Priority for Karina...
14:09The font looks like it represents what it is.
14:12I like it.
14:12A tasty tagline for her bakery.
14:15Specialist, family-run, bakehouse.
14:20No.
14:21No?
14:22No.
14:22I like fresh dough daily, but you don't like that.
14:24Fresh dough daily.
14:25Fresh...
14:26Family run?
14:28Family run?
14:28No, because the pause is the family element.
14:31I like fresh dough daily.
14:32Fresh dough daily.
14:33Yeah, go with it.
14:34I feel like it's catchy.
14:35If that's what you like, go with it.
14:36Fresh dough daily.
14:37I just want you to get it right.
14:44Yeah.
14:45How do you feel I feel?
14:47If you're scaling up this business, it cannot possibly be family.
14:51It can be family controlled, but inevitably it's going to be something that's professionally produced.
14:56Fine, it's family baking.
14:57Can we try that one, then?
15:00It's very simple, but it's very bold and it stands out, doesn't it?
15:03Yeah.
15:03For Scarlet...
15:07I think Stanton Lily's so strong.
15:09Do you like it?
15:09Yeah, I really do like it a lot.
15:12Name finally agreed.
15:13I mean, Nora Stanton, she was one of the first women to secure a degree in engineering.
15:19Next, lay out a logo.
15:24Yeah, shall we try that one?
15:26We've got the side profile, which is representative of the talent and the cogs of the engineering and the
15:31brain kind of working, you know, thinking of strategy, leadership.
15:34Oh, could you just go up there, please?
15:36Do you think that the cogs are enough to capture your target clients?
15:40It's got the cogs.
15:41It says engineering.
15:42It says manufacturing.
15:43Yeah.
15:44I actually think it's really strong.
15:47Scarlet's come up with a logo, which is a brain with a sort of cogs turning.
15:52To me, it doesn't say executive search.
15:54It says psychometric testing.
15:57What does it say about her USP?
16:00How does it sell what she does?
16:03The logo, I'm really happy with.
16:05That would appeal to me as a client.
16:095pm.
16:11Creative agency, Atomic.
16:17Yeah.
16:17No.
16:18No, no.
16:18Picking out the perfect take for Karina's poster.
16:21Okay, I think I remember this being okay.
16:23Oh, no.
16:27Pamela, Gemalyn, and Ryan Mark.
16:31Okay.
16:31That's okay.
16:32That's probably better, the best one.
16:34The only problem I have is the biting.
16:36It's just the way you bite feels like it's tough bread.
16:39So maybe we lose the bite then, then we can finish it early and just do the logo in front of it.
16:44Yeah, I think the bite needs to go.
16:46So if you're promoting freshly made, soft bread, and you're like, mm, like, biting it.
16:53Yeah.
16:54Yeah, I'm happy.
16:55Yeah.
16:56Yeah?
16:56I think she'll like it.
16:57I hope she'll love us.
17:01On the other team...
17:03Have you been sent through the logo?
17:04Yes.
17:05Let me just have a look at that.
17:05The big reveal...
17:07With the image of the cogs in the mind, it looks like a mental health image.
17:10..of Scarlett's business.
17:12It doesn't scream recruitment or headhunting.
17:14It needs to be really clear what this business is and what it does.
17:16Exactly.
17:19Is it possible if we start by potentially putting a background onto this?
17:23What about the second one, there?
17:25I'll see that. Something like that.
17:26Yeah.
17:27Yeah.
17:27For me, that screams manufacturing and engineering.
17:31Yeah!
17:32For me, though, that does tell the story.
17:35I'm not quite sure where they're going with this.
17:38It's so bland.
17:39Where does this say recruitment?
17:40How does this explain her USPs?
17:43How does it brand her business so that people have an idea of what she stands for?
17:50Digital screens designed...
17:52Thank you, guys.
17:53Thank you so much.
17:54...logos locked down.
17:56Sweet. Thank you, Paul.
17:58For both teams, it's back to the house.
18:018am.
18:08Morning, everybody.
18:10Good morning.
18:11Morning.
18:11For the finalists...
18:13Oh, I hope you like it.
18:14I'm excited.
18:15A first peek at digital posters.
18:24You didn't eat the bread?
18:27I've now noticed he hadn't eaten no bread.
18:31What are you thinking?
18:32Yeah, no.
18:33You should have took a mat full of bread.
18:35Would it have been a big chunk?
18:37So, the one before that he pulled and it was more like...
18:40But it looked like it was hard bread.
18:41He was struggling.
18:42Yeah.
18:42So, we didn't want it to make it look like it was a tough bread because it's meant to be fresh.
18:48You should have acted like it.
18:51Well, I was chewing after I, you know, put the bread to my nose and I feel that it does look like that.
18:58We can't shy away from it.
18:59I think it potentially would have made more sense if he took a big, massive chunk of a bite.
19:05I don't want anything to not look good at this stage.
19:10So, we're in a manufacturing environment.
19:12Dean's there.
19:14She's shaking.
19:16Can we do it one more time?
19:18The only thing I'd say is, the only thing, it's just, it's just that, um, with him doing that
19:23and her listening, it's almost like he's leading.
19:26Choreographed it in a way that was, he's the CEO introducing the new managing director.
19:30Yeah.
19:31That sort of thing.
19:31And female talent, because you're bringing in the female talent.
19:33What do you guys think of the logo?
19:37My only sort of query was that, you know, the stuff in the head, the screws?
19:40Yeah.
19:41For me, that had sort of connotations with mental health.
19:44Don't get too nervous about it, it's just that it's kind of synonymous with mental health
19:48clocks in the room.
19:48Yeah.
19:49Oh, I didn't, I didn't know that.
19:50So, I'll just be aware of that.
19:54Taking Karina's team through their TV ad.
19:56So, this is Wild Mark.
19:58He's in prison, he's been a bad boy.
20:00Pillow salesman, Thomas.
20:02The warden comes past, bangs on.
20:04This is Gemilin.
20:05Yeah, Gemilin.
20:06Of course you're the warden.
20:07Puts through a tray with horrible, nasty, crusty, cheap loaf of bread.
20:11It's disgusting, yeah?
20:12Okay.
20:13So, Wild Mark gets up, takes the bread, throws it into the bin.
20:17And the next day, Gemilin, prison warden comes banging along and she's got Lepore's artisan
20:21bakehouse loaf of bread on her tray and it's fantastic.
20:24As that happens, the cell door comes flying open, the alarm ring.
20:29It's escape time.
20:30And what he does, he shuts the door closed, gets back on his bed and enjoys Lepore's loaf of bread.
20:36He doesn't escape.
20:37And then he goes.
20:39The delicious taste of fresh bread from the pores is worth the time.
20:44Okay, okay, okay, okay.
20:45Yeah, yeah.
20:49Driving through her vision.
20:51So, it's going to be an imaginary car, okay?
20:55You're going to open the imaginary car door and you're going to get in, seat belts across.
21:00You're kind of going with the motion of the car, yeah?
21:03And then look into the driver's seat and there's no one in the driver's seat.
21:07Then Lottie Lyon is going to walk in, get into the imaginary car as well.
21:12They sort of look more relaxed then, their leaders just stepped into the car,
21:16the driving force of the business, putting top talent into the driving seat.
21:22Scarlett has come up with an interesting concept for the elephant.
21:24My only concern is that actually executing it and making sure that it's classy and professional
21:28will be very difficult.
21:29We're not trained actors, we are businessmen and women.
21:32Let's go.
21:33Scarlett.
21:33Good luck with the advert.
21:34I'll be fine.
21:379am.
21:39The teams divide.
21:43In terms of the advert.
21:45I absolutely see the vision.
21:46I just really hope that Louis, Lottie and Marianne are kind of completely brought into that vision.
21:55What do you think of the adverts?
21:57I really love the story.
21:59Yeah?
22:00And hopefully we don't need to do 15 takes like this.
22:03No.
22:04No, I'm really getting into this character.
22:05And as long as Gemma Lynn is able to act as a prison officer.
22:08I think I'm absolutely...
22:10Oh, guys, I'm not having this today.
22:12Putting my foot down.
22:14No fighting.
22:16North London.
22:17Step, step.
22:19Doors, in.
22:21Setting for Scarlett's ad.
22:23Sit.
22:24Close doors.
22:25An imaginary car.
22:27Now look at me.
22:28I can't believe no one else thinks this is ridiculously stupid.
22:37I know it's ridiculously stupid, but we've got to work with it.
22:39I know, I get that, but I'm saying this is just terrible.
22:42OK, but that's not the mentality to have at the moment, so let's just...
22:44It looks like a dance routine.
22:45I know, but let's just keep going with it.
22:48Do you want to start from you coming in again so that we can do it naturally,
22:50so our facial expressions can adjust at the right times?
22:53Because I don't want them to adjust at different times we would.
22:55Ready?
22:55So we're concerned, looking at the chair.
22:58OK, are we ready?
22:59Right.
22:59I'm coming in.
23:01Lotty and Lewis, they may not agree with the decision to go with this advertisement,
23:06but at the end of the day, that's not their decision to make.
23:08That's Scarlett's, and so we need to do everything in our power
23:12to make this the best possible advertisement it can be.
23:16Cool.
23:18Cut that.
23:18Location for Karina's video shoot, a jail-themed bar.
23:26So is this better?
23:27Oh, much better.
23:29Look at you.
23:30Executing their epic...
23:32Can you send backup, please?
23:34I have a very annoying man here.
23:37Beauty brand owner, Pamela.
23:40Three, two, one, action.
23:42Hey, Lance!
23:44OK, stop.
23:45We're going to repo over here.
23:47So we'll just get this shot.
23:48Action.
23:54Cut.
23:55That was great!
23:56Was it good?
23:57It was really, really good.
23:58OK, now we need a close-up of the cross-off.
24:00OK.
24:03OK, next scene.
24:04Karina's bread.
24:06Ryan Mark, I think, has found his own.
24:08Like, he's a pure-born criminal.
24:10So hopefully when it all comes together, it just showcases exactly what Karina wants.
24:15He's better being a villain, isn't he?
24:16That was good!
24:19Lunch time.
24:21In the kitchen with a consultant...
24:23So I hear you're a baker.
24:25Oh, well.
24:27Karina cooks up a new loaf...
24:29I'm not a proper baker. Look, I'm not a baker by trade.
24:31My dad is head baker.
24:33..to present at her pitch tomorrow.
24:35So, Ken, goji berries, golden flax seeds, pumpkin seeds on a sourdough base.
24:40It's going to be lovely.
24:43How much are you thinking?
24:44One loaf. Hang on, let me just visualise.
24:46We've got to imagine it's scattered, yeah?
24:49Throughout each slice.
24:51Yeah. So was it ten slices in a loaf of bread?
24:54Maybe 12.
24:54So say there's...
24:56I can't count these, but fine.
24:58There's about 130 there.
25:00Yeah, let's not do it like that.
25:01Let's just visualise and imagine.
25:03It'll be fine.
25:04I've never seen my dad counting seeds in the back, so let's...
25:06No, just weigh them out.
25:07Yeah. Yeah.
25:08Yeah.
25:08In order for Karina to be successful in scaling up her business,
25:12it is absolutely imperative that she has a firm handle on every aspect of the process.
25:17Look at that.
25:18Is this a good need?
25:19She needs to persuade the experts that she really has got a handle on that.
25:25Wow.
25:27Let's hope it tastes as good as it looks.
25:28It will, it will.
25:28Looking at ways to help her brand stand out...
25:34Are you all right?
25:35Hello, really nice to meet you.
25:36Hi, Michaela.
25:37I'm Scarlet.
25:37Scarlet launches a new monthly podcast.
25:40A key element of my business is how do we promote female, minority and diverse talent
25:46within those industries?
25:47With her guests, former candidate Michaela Wayne and Dr. Anne-Marie Maffidon.
25:53I run an organisation called STEMETS.
25:55It's all about encouraging girls into science, technology, engineering and maths.
25:58Okay, brilliant.
25:59And Michaela, have you always been in construction?
26:02It's not a thing to me, like, oh, there's women in construction or I'm a woman in construction.
26:06If you brought up a bit, like, not gender neutral, like, I knew I were a girl and that,
26:10but it just weren't like, oh, you've got to play with dolls, you know?
26:13Yeah.
26:13It would just, just do whatever you want to do, basically.
26:16Yeah.
26:17Don't do anything naughty.
26:20Scarlet needs something to stand out in a crowded market.
26:22This podcast, it creates a place where female engineers and manufacturers can go to hear
26:28other women who are doing great work within their industry.
26:31And that is something quite unique.
26:33You seem so much more professional than me.
26:383 p.m. Central London.
26:42Lunch.
26:44Editing Carina's prison-themed ad.
26:47We could possibly do a voiceover.
26:48I think that would be good.
26:49I think that would work.
26:50The rest of her team.
26:52What about it's worth the time?
26:53That could be a bit rough.
26:54It's worth the time.
26:55It's worth the time.
26:56No.
26:57No?
26:57Okay, fine.
26:59Okay.
27:00The delicious taste of fresh bread from La Pauze.
27:06A little less, I'm not going to say the word flowery, but you know what I mean.
27:09Okay.
27:10The delicious taste of fresh bread from La Pauze.
27:14It's worth the time.
27:18We've done everything we can to help Carina for tomorrow.
27:20She's going to walk into that room with confidence, with style, knowing that we've done something so fabulous for her.
27:30The delicious taste of fresh bread from La Pauze.
27:34It's worth the time.
27:35It's worth the time.
27:35Okay, I love us.
27:36I love it.
27:37I love us.
27:39Next door.
27:40So we're just trying to pick songs that relate to driving forward.
27:45Steering Scarlett's TV ad, Marianne, Lewis and Lottie.
27:50Do you feel that in the tiger?
27:55If you back it up and if that first boom is when you open the door.
28:08Oh my god, it fits.
28:09It's cliche, it's all as though you're going into a fighting ring.
28:13The style, I get it, but.
28:15Oh wow, I'm just saying.
28:19There is some validity to it.
28:20It's a song everybody's heard before, but it does relate to kind of aspiring and being aggressive as well.
28:26They've come back with their footage and well, talk about low budget.
28:32It's three mates, four chairs and a garage.
28:34I mean that doesn't scream high-end television advert for a top-end recruitment firm to me.
28:40It is a cheesy song, it fits.
28:465pm.
28:48Thanks for your help.
28:49It's been amazing.
28:50All the best.
28:51For the finalists, preparations complete.
28:54It has been an absolute delight meeting you both.
28:56Tomorrow, City Hall.
29:069am.
29:07Oh my god.
29:09For Carina.
29:10This bread is different glass, isn't it?
29:11Oh my god.
29:12A first taste of her new signature bread.
29:15Isn't it really nice?
29:16And it's got that sweet and that crunchiness.
29:18Yeah.
29:19It's like really soft and I love the crunch on the outside.
29:21That's why I love sourdough.
29:23So yum.
29:24Across the hall.
29:27What are they looking at here?
29:28Where's the leader?
29:29There's no leader.
29:31The big reveal of Stanton Lily.
29:34With Stanton Lily, you don't have to imagine finding the perfect leader to drive your business forward.
29:39We will do it for you.
29:40It is a little bit more cheesy than I would have liked, if I'm honest.
29:49I think initially maybe have you and Lewis more synchronised.
29:54That was kind of the key part.
29:56It looks like an advert.
29:57Yeah.
29:59It still looks like an advert.
30:00That's what was stressing me out the entire day.
30:01I think you can sell that.
30:02The TV advert, if anything, that kind of concept was easier to execute than a number of different scenes and a number of sort of, you know, lots of different scripts.
30:14It's a very good one.
30:15It's a very good one.
30:16It's a very good one.
30:18Next for Karina, the premiere of her prison blockbuster.
30:24It's your lucky day.
30:29The delicious taste of fresh bread from the pause. It's worth the time.
30:33Ah, it's so good.
30:35Do you like it?
30:36It's really good.
30:36Mate, that is really good.
30:37I'm not crying.
30:38I'm not, I'm not, I'm not.
30:39Are you crying?
30:40I'm not.
30:41It's really good.
30:41I'm really happy.
30:42It's so cute.
30:43And that bite, it makes you want to go and buy the bread and bite it.
30:48Yeah.
30:48Because it's so soft.
30:49Yeah.
30:49Well done.
30:50Mate, that ad is top class.
30:52Like, we've all said it, but it actually is.
30:54They've produced something that I'm proud of.
30:56Oh, it's made me feel better about today because, yeah, today is getting to me a bit.
31:01The nerves are there.
31:03So what I'd like, Tom, can you go with Ryan, Mark and Gemily?
31:06Of course I can.
31:07And do consumer research.
31:09Let me know what the people think.
31:10If it's not good, don't tell me.
31:14Today, we need to conduct the consumer feedback.
31:17I'd really just like to understand what the public think of the digital screening.
31:21The key things I want to be looking for is that they get that it's talent related,
31:24it's engineering manufacturing, it's professional.
31:26Okay.
31:27Okay, guys, let's go.
31:3010am.
31:32Half of each team heads off to gather feedback from the public.
31:38For the finalists...
31:39So we're going to go with the intro, the need in the sector, the solution,
31:43which will tie in the values.
31:44A last chance to prepare their pitch.
31:47Digital screen, forecast, Q&A.
31:51I like that.
31:51Yeah?
31:52Yeah.
31:52Okay.
31:52I'm so nervous, like, I can't even sort of express the stress I feel.
32:01You'll be amazing.
32:02If you've got that fire in you, if you're nervous, if you've got the butterflies,
32:06it's only going to make for a better pitch, I think.
32:09Westfield, Stratford.
32:11It's good, isn't it?
32:12Yeah.
32:12Look, you're on the screen, look.
32:15Hoping Lepore's leaves a pleasant taste.
32:18So just really tell us what you think about the bread.
32:20Gemmeline, Ryan Mark and Thomas.
32:23It's good, isn't it?
32:24Yeah.
32:25You like that?
32:25Sweetness.
32:26Sweetness.
32:27And the goatee berries.
32:28Yeah.
32:29This is the advert there.
32:30You're going to take a bite of the bread?
32:32Just sum it up.
32:32You like the bread?
32:33Yeah, it's nice, it's nice, it's nice.
32:35You like the yad?
32:36Yeah, it's all right, yeah, it's all right.
32:38And you're going to go to Lepore's?
32:40Yeah.
32:40Yeah, you are, you are, you are, you go for it, lovely.
32:45We've had fantastic feedback.
32:47We had fantastic feedback.
32:48Yeah, give her a good news, fill her with confidence,
32:50and let's let her walk into that today knowing that she is the one.
32:56Oh, my goodness, look.
32:57Seeing if Stanton Lilly hits the mark.
33:00What did you think of it originally when you saw it?
33:01The rest of Scarlett's team.
33:03I haven't got a clue, OK?
33:06Did you get what we were sort of trying to suggest and what we're about?
33:09Not really.
33:09What does the name sort of suggest to you, Stanton Lilly?
33:11I don't know, it sounds like an estate agent.
33:13From the name, I would have absolutely no idea.
33:16Quite frankly, some people didn't understand it,
33:18but we'll just feed back to her a very honest and simple explanation
33:21of what exactly happened, and she can do with it what she pleases.
33:24City Hall.
33:29In just three hours, the finalists will pitch their businesses to Lord Sugar...
33:33It's big.
33:34..and leading industry experts.
33:37It is a lot of people.
33:38It's a lovely space. It just so happens that I'm talking in it.
33:45I feel like this is scarier than what I thought.
33:47I'm a bag of nuts.
33:52You've got this.
33:55But first, a chance to filter through feedback.
33:59Hi. Nice to see you.
34:00Hi.
34:00One of the points that I really pulled out of the day was that,
34:03you know, people aren't really technically focused, right?
34:06So they look at it and they go, I don't get it.
34:07It's not really a bad thing when they say I don't get it,
34:09because they just aren't in the industry.
34:11But then when they look at it, they go, oh, now I understand it.
34:13OK. So I think when you present it,
34:14the guys you're presenting to are going to get it, and that's perfect.
34:17When people read that tagline, they got it as recruitment,
34:19they got it as headhunting, and that's what's important.
34:21OK, good. OK, so they took from that.
34:23It's headhunting, it's recruiting.
34:24Yeah, once they read that, yeah.
34:26They did say that the Stunt and Lily didn't make much sense,
34:29but they did say that Stunt and Lily sounded very professional.
34:31It sounded like a reputable company. Yeah.
34:32I'm going to crack on now, continue to prepare,
34:35and I suppose I'll see you guys out there.
34:37Absolutely. Good night, darling.
34:39Thank you. Thanks so much.
34:41So, for the bread, they didn't like it.
34:45You're joking.
34:47Really did love it.
34:48They were commenting on the flavours, the textures.
34:52Nine out of ten people who we asked said that they would go to your bakehouse
34:56based on trying the bread.
34:57Oh, that's amazing. The bread was a hit.
35:00Do you know what? I've never reached so many nice things on a bit before in my life.
35:03Now, listen, you've got something special, right?
35:05And everyone's going to see that, I promise you. Yeah.
35:07Let's go.
35:094pm.
35:13Doors open to some of the biggest names in British business,
35:17including experts from the worlds of engineering and food.
35:22Thank you for taking the time to be here today.
35:24I am proud and truly delighted to present it to you.
35:37Right.
35:37Let's get on to it.
35:38First to pitch, Karina Lepore.
35:45Oh, my God, there's so much riding on this throughout this whole process.
35:48I've been true to myself.
35:50I've been totally Karina Lepore and now I'm about to pitch Lepore's.
35:54This is the biggest thing I've ever done in my life.
35:58Wow.
36:01Okay.
36:02Thank you, everyone.
36:03So, Lepore's Artisan Bakehouse is an independent, family-run bakery in South East London.
36:10Currently have one established store, obviously, in South East London,
36:15and it's successful, but, you know...
36:18Anyway, right, let me just restart.
36:21There's a lot of faces.
36:23I'll find my feet in a minute.
36:25The finest in family baking.
36:27So, here is a sourdough-based loaf.
36:31100% of the people from the customer research we had today enjoyed this bread.
36:35The new stores.
36:36In the first 12 months, I'll be opening two new stores.
36:39Three stores by 2022, with a turnover of over one million.
36:43As soon as...
36:44You know, I get...
36:45Anyway.
36:50Profits of £400,000 once the stores are established a couple of years in.
36:55Okay, next I have a couple of ads.
36:57So, this is a digital screen.
37:00Too good to share.
37:00There's that quirky element, bit of humour, and that ties me on nicely to my main ad.
37:07Lunch.
37:16It's your lucky day.
37:22The delicious taste of fresh bread from La Pauze.
37:25It's worth the time.
37:27Oh, thank you.
37:32I hope you enjoyed the bread.
37:33I hope you like the product.
37:34I hope you like the brand.
37:36And I look forward to hearing any questions you may have.
37:39Hi, Karina.
37:39Hello.
37:40I'm Miss Squirrel.
37:40I'm Customer Marketing Director at Greggs.
37:42Well done.
37:43Oh, thank you.
37:44Brilliant pitch.
37:45It's a big market.
37:46There's only 18% of that market that is independent, such as yourself.
37:50So, how scalable is this model?
37:52This is scalable.
37:52I'm ready to sort of get out there.
37:55It isn't just something that I'm thinking can happen.
37:57I know this can happen.
37:58I know I can scale.
37:59I know I'll be successful.
38:00The next few shops.
38:01If we then turn around another two shops, year on year, this can be done.
38:06And it can be mass.
38:08Romy Miller from Gale's Bakery.
38:10Oh, hello.
38:11It's very difficult to run multiple sites.
38:13Mm-hmm.
38:14And you can't be everywhere all the time.
38:16No.
38:16So, how do you plan to uphold brand and baking standards?
38:20You know, I fully understand and it is in me to empower my teams, you know.
38:25If I've got great assistants, I'll give them the sort of tools they need to work efficiently, really.
38:31I'll make sure that they have everything they need to encompass the brand throughout every store.
38:37Thank you, everyone.
38:38Oh, it's been an amazing experience, and I'm going to go.
38:44Take care.
38:46Thanks.
38:47Nailed it.
38:51Oh, my God.
38:52It was amazing.
38:53You were incredible.
38:55You had them in stitches.
38:57That was so good.
38:59For Lord Sugar.
39:00What is the chance of scalability?
39:02Expert feedback.
39:04I think that's one of your key considerations, Lord Sugar.
39:07I mean, this is such a challenging market, especially for an independent.
39:11Yeah.
39:11Easier said than done.
39:13And the culture that exists, the family image and all that stuff.
39:18How do you instill that culture in multiple branches?
39:22In retail at the moment, what's really important is creating a really valuable and meaningful
39:26experience for people in store.
39:28It's going to be difficult for her to scale that throughout multiple chains.
39:35Next to take the floor, Scarlett Allen Horton.
39:40This is make or break, and all I can do is the best that I can do today.
39:44So as long as I go up there and feel like I've delivered to the best of my capacity, then
39:49that's the most I can ask of myself.
39:52Good afternoon, ladies and gentlemen.
39:54Before I talk in greater detail about Stanton Lily, I think that it's really important to
39:59know more about me.
40:00I left home at 16.
40:03I juggled two to three jobs at a time to make ends meet.
40:06And by the time I was 19, I was pregnant.
40:09I was determined not to be a statistic.
40:12I've spent the last 10 years working my way up in the very competitive world
40:17and male-dominated world of recruitment and engineering.
40:21And in doing so, I've spotted a key opportunity in the market.
40:26There's a demand for 203,000 positions in the UK per year alone.
40:32Only 10% of the market is made up of female talent.
40:35It's time for a progressive search firm.
40:38That's where Stanton Lily comes in.
40:40What I would like to do is take this opportunity now to present to you our digital screening.
40:45We've gone for something that is professional in approach.
40:48It's sleek.
40:49It's engaging.
40:49It's representative of the talent that we're trying to hire.
40:52And onto the TV advert.
41:05With Stanton Lily, you don't have to imagine finding the perfect leader to drive your business forward.
41:17We will do it for you.
41:18I'd like to thank you so much for listening to me today and open the floor to questions, please.
41:28Hi, Scarlett.
41:29My name's Graham Biggs.
41:31I'm from BMW.
41:32I've got a question about your TV ad.
41:35Do you feel that it does communicate your values?
41:40I had a vision.
41:41And actually, I think, had we have partnered with you guys, that would have been perfect.
41:44Because it's a very crowded market.
41:48And I'm very aware of that.
41:50And that's why I know to stand out in this market, you've got to do things differently.
41:53I'm not interested in run-of-the-mill.
41:54I don't think that's interesting to anybody else either.
41:57It's about doing things differently.
41:58It's about pushing boundaries.
41:59And it's about being courageous in our approach.
42:02Hi, I'm Susan Robson, Principal Consultant from National Grid.
42:06So I love that you're trying to empower more women and minorities into engineering leadership roles.
42:12So I'm just wondering what your USP is around attracting those people to your firm so you can have that supply.
42:21Actually, we need to look at women across different industries.
42:23For example, if we're going to touch on women, what kind of transferable skill set do they have to come into our industry?
42:28And I think, for me, the key thing is, you can't be what you don't see.
42:32So as we bring more female talent, more minority, more diverse talent into the sector, then that will attract more talent.
42:40OK, thank you.
42:42Thank you all so much for your time, for your questions.
42:44It's really appreciated.
42:46Thank you, everyone.
42:47APPLAUSE
42:51Oh, my God.
42:54Amazing.
42:54Unbelievable.
42:56Oh, Scott, I'm so excited.
42:56I'm so excited.
42:58I'm not even kidding, right? That was the slickest pitch I've ever.
43:02You saw the pitch from Scarlett. Is it too much of a crowded market?
43:08It's a really crowded market, and I think if she's going to succeed,
43:11she needs to really differentiate herself by being about her, really.
43:15She's focused on women. The only problem is, how do you place women engineers if they don't exist?
43:21I know it's a small pool, but people do exist out there, and I think, in particular,
43:25what impressed me about her was her talking about broadening your perspective to look at other sectors
43:30with which to entice people in.
43:32There'll probably be plenty of companies that'll be open to listen to what she says,
43:36but it's not going to be an easy path.
43:42Pitch is over.
43:44To win the investment, it would mean the world and more.
43:48Oh, I can feel it in my heart and my gut that I really need it, I really want it.
43:53It's life-changing.
43:54For me, to win would mean everything, because, you know, you've gone through times where you think
43:59you're at a breaking point. That isn't the life that you need to have. And you can turn all of that
44:03around, and you can change all of those things. Tonight, there's nothing more they can do.
44:11Tomorrow, the final showdown.
44:26You can all go through to the boardroom now.
44:33MUSIC PLAYS
44:46Well, welcome back, some of our POS candidates.
44:50Nice to see you back here to help Scarlett and Karina.
44:54Today, I'm going to decide which one of them is going to be my business partner.
44:59So, Karina. Hello.
45:02You chose Thomas, Pamela, Gemmeline and Ryan Mark, of course.
45:06Yes.
45:06Thomas, it's good you're back, because the loser's calf is going down the path.
45:13So, you've had to come up with a new name.
45:15I had it, you know, heart sort of say, if I was going to rebrand,
45:18it's got to be about me this time round, you know, and the family element had to sort of come through.
45:23You have obviously improved a lot, Thomas, and learnt a bit from the process,
45:28because at least the bakery is not called Thomas's Bakery.
45:33LAUGHTER
45:34I thought he would have tried to bulldoze that through also.
45:38I'd never do that.
45:40So, yeah, so we got that, and then...
45:41Pamela was sub-team leader for me, so she went off to,
45:46and the team went off to create the digi-board on the first day.
45:48Digital board, yeah.
45:48So the digi-board was the one where the hand came in, and you snapped the bread,
45:53and you didn't eat it, though, did you?
45:55But I nibbled at the back.
45:56You nibbled at the back.
45:58You had all the conviction of a six-year-old facing broccoli in that...
46:03I was overwhelmed by the smell of the bread.
46:05It smelled very good.
46:06And then you had to make some bread, didn't you?
46:09The baker who can't bake.
46:11The baker that can bake.
46:12The baker that can bake now.
46:13Did you help design this bread, Thomas?
46:16No, it was all cringles. I was eating everything.
46:19When it comes to bread, I hope you thought panini was a new right-back for West Ham.
46:23I did.
46:25I did white and brown until the other day.
46:27Yeah, and slices, yeah, white and brown and slices, yeah.
46:30OK, moving on from there, then.
46:32Yeah, we storyboarded the ad, and...
46:35Ah, it was very, very good.
46:37And one of the best, I think Karen and I and Claude would agree,
46:40one of the best TV adverts that I've seen produced in such a short period of time
46:45in this boardroom.
46:46And I wonder, what the bloody hell went wrong in Finland?
46:48I know, it was the same team.
46:50You were the same, you were the same.
46:51I was warmed up.
46:52Of course, we weren't just getting used to it.
46:55We learnt a lot of camera angles.
46:56People in country.
46:57It is good.
46:58And you had good cooperation from all of them, obviously.
47:00I think Claude said you seemed to get on very, very well.
47:02Yeah.
47:02You were brilliant.
47:03Honestly, she was brilliant.
47:04It was a pleasure to work with you.
47:05And everything comes from your heart, honestly.
47:07You're just the kindest you both are.
47:09All right, um, Scarlett.
47:12Yeah?
47:12Tell me, tell me what you did.
47:14Um, so Marianne, myself, we worked on the logo and the strap line for the business.
47:19And Dean, Lewis and Lottie went and worked initially on the DigiScreen campaign.
47:26And that was where you stood there, Dean, and went like that, or went like that?
47:31I can't remember.
47:31I actually came up with a concept that would have the, um, CEO, the person that's recruiting,
47:36um, with his back to the screen.
47:37And we're bringing in the fresh cast.
47:38So he was the CEO?
47:39He was.
47:40What about all this women empowerment, really?
47:42Well, that's the point.
47:44What about all that?
47:44Which is exactly what we did, actually.
47:45Mind you, Lottie, if you had any more empowerment, we'll have to call you Queen Lottie the first.
47:51Okay, so on day two, you did the TV ad and you lot did the podcast.
47:56Is that right?
47:57It was a really interesting conversation, some different viewpoints about, um, really enticing
48:02and encouraging young talent and female talent into the engineering and manufacturing industry.
48:06I think it gave you a bit of a confidence boost, didn't it?
48:09I really felt like you empowered you.
48:11Do you know, it was really, if I'm honest, it was just really nice speaking to women who understood.
48:15Okay, so then we're going to make the 30-second advert, right?
48:20Yeah, yeah.
48:20Who was in charge of making that, then?
48:22Well, Marianne and myself, more myself, came up with the concept.
48:25Um, so initially there'd be...
48:27I saw it, yeah.
48:28It looked like you were offering training to be an Uber driver.
48:32I mean, maybe I'm just quite creative.
48:34Like, I like to do things a little bit differently and I just expected that, look,
48:38I knew it was a bit out there, but I was surprised that it took a while to kind of comprehend the vision.
48:44Right, so the music that you chose, Eye of the Tiger, that was whose idea?
48:49That was a kind of a group effort, I think.
48:50It was Marianne's idea.
48:53Julian suggested it.
48:55Yeah, the idea had been suggested and we thought, all right, let's just play it and see what it looks like.
48:59And it just seemed to...
48:59We hated to admit it, but it fit the advert and fit every movement.
49:02We were like, oh, no, we're going to have to...
49:04And we thought it again.
49:05We thought, you know what, it's just too good to pass up.
49:07Okay, so, um, Scarlett, did you think you got good cooperation from your ex-house?
49:13Honestly, everybody really, truly gave their role.
49:16I couldn't have asked her any more.
49:17I called the final candidates.
49:18You did?
49:19Second weekend, I knew who was going to be in there.
49:21I wasn't in there.
49:22I knew it was going to be them two.
49:23Why didn't you go straight away then?
49:24I should have just walked out.
49:25I thought I'd just hang out with you guys.
49:26But no, honestly, Scarlett has been amazing from day one.
49:29I've never seen someone work so hard.
49:30They're both fantastic women.
49:32Obviously, we're going to root for Scarlett because we're on Scarlett's team.
49:34But...
49:34Okay, well, look, thank you very much indeed, candidates, for coming back.
49:38I wish you well, um, obviously.
49:40I need now to talk to Scarlett and Karina to decide which one of them is going to be my business partner, okay?
49:50Good luck.
49:50Yeah, cheer right, Rob.
49:52Cheer right, Rob.
49:53Love you.
50:01So, um...
50:04I'll start at the moment with Scarlett.
50:07Um...
50:07Yep.
50:08As you know, uh, two past winners are recruitment companies.
50:12Yeah.
50:13And I have lived with the learning curve, the building up of those companies.
50:20Mm-hmm.
50:20And, um, it was quite a hard slog.
50:24Um, why do you think you're going to be more successful?
50:27So, I've obviously got clients.
50:29So, my, you know, I'm having conversations with clients where they're giving me, um,
50:34a number of different roles now.
50:35Right.
50:35That's with two different clients.
50:36I've got people that have been featured.
50:37You can't do all this yourself, right?
50:39No, I know that, but it's actually...
50:40Are you proposing, initially, that you're just going to be a one-man band with maybe a couple of assistants, or what?
50:45I think that, initially, the most sensible thing to do is to bring another person on board that targets business like me,
50:51um, and probably another person that does exactly the same thing.
50:54An experienced one?
50:55Yeah, two more experienced people.
50:56Do you know any of these people?
50:57Yeah, I do.
50:58I'm not just talking about grabbing someone out of university that's cold and let me train you up,
51:01and here we are.
51:02We're not talking about that at all.
51:04So, we've got experience, I've got clients, and that's where the difference is in terms of building it up.
51:08Now, let's move on to the, um, empowering women angle.
51:12Mm-hmm.
51:12I think you'll be the first to agree that when it comes to engineering...
51:15Yeah.
51:16Um, you are talking of a very, very narrow, uh, market.
51:21Yeah, I understand that, but the way that I'm thinking about this is that we need to attract talent to the industry.
51:26Most of the clients that I go out and meet, they have this corporate agenda,
51:29especially a lot of the big players, where they need to have 30% of female talent within,
51:34ideally within their leadership team.
51:35Okay.
51:36So, that's great.
51:37So, they know that they need to do that, but there isn't that.
51:40Who are they going to come to to have those conversations with?
51:44And they're going to come to us.
51:45Mm.
51:46All right, um, Karina.
51:51I mean, you're sick and tired of the baker that can't bake, but nevertheless,
51:55whilst I'm asking you to be a master baker, you...
51:59Do you understand, from start to finish, the process?
52:04In that sense, yes, I do understand.
52:06I understand the overall running of the bakery,
52:08and I understand that if we are to branch out and go and get these extra two stores,
52:11I'm not being naive to the fact that, of course, I'm going to need more experienced bakers
52:16and more experienced members of my team.
52:18I'm not, you know, I'm not saying I don't,
52:20but I do understand the running...
52:21The thing is, you've got the machinery.
52:23Yes.
52:24And, you know, from a business person's point of view,
52:26I'm always thinking to myself, I'm 100 miles ahead.
52:30I hear someone's giving me a whacking-rapping order for something,
52:33and while everybody's celebrating, I'm thinking,
52:36hold on a minute, in order to fulfil that, we've got to get those parts,
52:40which are, you know, 180 days lead time, blah, blah, blah, blah, blah.
52:44That's where your brain has got to be.
52:45Mm-hm. What I propose in my business plan, I haven't ran before I can walk.
52:49I'm fully aware of the machinery and the ovens that we already have,
52:52and the kitchen space, and we have that amount and that space to branch out to the two extra shops.
52:58That's what we can feasibly do.
52:59OK. Now, look, I mean, you get the moment you've got the family running your shop.
53:04Mm-hm.
53:04OK. You know that you can leave your shop like you have done to come in this process,
53:08and you're not worried about anybody pinching money from the till and all that type of stuff, right?
53:13Mm-hm.
53:15Once you get your second and third branch and you're dealing with non-family people,
53:19you have to put in place systems.
53:21Mm-hm.
53:22You don't have that system at the moment because you don't need it.
53:24There are already sort of steps and processes in place.
53:26OK, maybe they're not embedded the way that they would be embedded in the second and third shop,
53:31but everything I do has already got a system. It's more like a well-oiled machine.
53:36That's something I would say, you know.
53:37OK, look, I think I've spoken to you enough on the detail of the business,
53:44and what I'll ask you, if you don't mind, is to step outside for a moment
53:49while I consult with Karen and Claudia.
53:52Thanks.
53:52So, Karina, retail is detail, and I'm worried that perhaps she's underestimated
54:06just how much knowledge is required to expand her business.
54:09That's where your infrastructure element comes in to help her,
54:13and actually the key thing for her, I think, is the location of these new shops,
54:18and you've got a property arm that will help her with that.
54:20Mm. Scarlet.
54:22I like Scarlet. I think that throughout the process,
54:26every single task, she's taken to it really well.
54:28My problem with her is that I think she's tackling the wrong market.
54:32I mean, look, it is tough.
54:34Scarlet's picked a business that is very difficult to stand out.
54:38It's a very crowded market.
54:40But the good news is she's already started her business.
54:43Difficult choice, Alan.
54:44Yeah, very difficult choice. Let me bring them back in,
54:47and I'm going to decide which one of them is going to be my business partner.
54:54Yes, Lord Sugar?
54:55Can you send the two of them in, please?
55:07Right, ladies, I'm not going to bang on too much now about the detail of the business.
55:14So, simple question, Karina, first of all, if you got the £250,000, what would you do with it?
55:20So, basically, what I would go away and immediately do is look for a location, get the second location,
55:26get the vans that would be required to, you know, locate product from one shop to second shop.
55:32This can all be something that I can go away and do if we was to shake hands today.
55:36Scarlett, same question, really.
55:38Yeah.
55:39What would you do, what are you going to do with the money?
55:41But my initial thoughts would obviously be getting a bigger premises, some kind of service office,
55:46and two heads I think we need to bring in initially.
55:48And my objective is to grow that client base more and more, so I'm feeding those roles in.
55:52That's the way I see it, and then it's more researchers that are coming in, so it's going to be more cost-effective.
55:56But you're, in fact, look, look, put it bluntly, I mean, in any which way you want to put it, you're a start-up then.
56:02Yeah, well, we're, yeah, we're like nine months in.
56:04You're a start-up.
56:04Yeah.
56:05And she's an established business.
56:06I don't think that's accurate, I'm sorry, you're not, I don't think Karina's business is an established business.
56:11It's been running for a year, and mine's been running for a year as well.
56:14We've already got a reputation in the market, I've already got a client base.
56:17On top of that, I've actually got ten years of experience within my industry, I'm actually experienced, I've got a reputation in industry.
56:23So for me, that doesn't qualify as a start-up by any means.
56:26I mean, I can only take and listen and go by what I've heard today, and potentially, if you invest in another recruit manager, is it, yes, it can make money, but it's when.
56:35I already make money, okay, so I already make money in shop X, I can go away, ticking over, fine, I'm totally confident in who's there.
56:42I can go and start making money the minute I leave here today.
56:45From an investment perspective, I'm not just sort of a year into this journey of doing something new, I'm ten years in the industry, I know what's good, I know what's bad,
56:52I know what needs to be done differently, and I'm prepared to push the boundaries and do different things.
56:56Right.
56:58Well, both very driven people, very, very driven people, and I would say two of the best finalists that I've had for a very, very long time.
57:10So, I'm going to conclude here, really, it's a difficult, it's a difficult decision to make.
57:18I think, Karina, the worrying concern I have is this scaling up of other branches.
57:26And, Scarlett, I think also you are grossly underestimating the fact that you're going to incur lots of costs once you start to roll this thing out with more employees,
57:42and that's where my head is at the moment.
57:44Well, having said all that, shops I've never had, the only thing going for you is that it's food,
57:55and that when you look at the high street these days, that's all it's packed with, food.
58:00Scarlett, two past winners, are recruitment companies, and do I want to throw more eggs into that basket?
58:07I'm trying to think of, um, the scaling up of your business, the scaling up of your business, um,
58:18but, er, I like the idea of more bread.
58:22So, Karina, you're going to be my business partner.
58:26Oh, my God.
58:28Thank you so much.
58:29Oh, my God.
58:31So, Karina, I really look forward to working with you.
58:35Scarlett, best of luck in the future.
58:37Ladies, off you go.
58:40Thank you, Lord Sugar.
58:40Thank you for everything.
58:58This is fate.
58:59Last year, Lord Sugar drove past my shop, and I sat there and said,
59:03we're going to be business partners, and look at me now.
59:05Look at us now.
59:06Look at us now.
59:07We're going to be working together, growing the business.
59:10It's amazing.
59:1216 candidates, one investment.
59:16For now, Lord Sugar's search is over.
59:21For now, Lord Sugar's search is over.
59:25All you're going to be right there and say,
59:27We're going to be going to be outside offers and pay lunch with us.
59:29First up, we're going to be here, from Eastland,
59:34so you can look into, and I've been for the opportunity to see you on Saturday,
59:36and I went to Eastland, where we are
59:38on Friday, since I homeowners' search around, at um Friday,
59:41so that I've beenleşt sad.
59:43Right.
59:44So we're going to be down for now,
59:45and we're going to be in a grateful美 Here,
59:46and I'm going to see you on a final flip program often,
59:47and we're going to put a great path.
59:48For now, it'll be في a great path.
59:49And we're going to be keeping...
59:50There's how I have to spend a whole life with you...
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