- 5 months ago
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00:00This is not about a job anymore. I'm the investor, and you are going to make this money.
00:09Heading to London, 16 potential business partners, all keen to kick-start a company.
00:17I'm not looking for a friend. If I want a friend, I'll get a dog. I'm looking for a partner.
00:24This is about me investing £250,000 into a business with one of you.
00:31On offer, a 50-50 deal with the nation's most demanding investor.
00:36I put you into a little, piddly little business, and you've made a complete mess of the figures.
00:41Willing to bankroll new business in tough times, Lord Sugar is on the hunt for one winning partnership.
00:48Basic business principles went right down the drain on this thing. You should have all known better.
00:53Start the car!
00:55It's a deal worth fighting for.
00:57It's a sales thing happening again. We have an opinion and you just don't like it.
01:0116 candidates.
01:03If plan A fails, we've got plan B. If plan B fails, we've got plan C.
01:0712 tough weeks.
01:10Where am I coming?
01:12One life-changing opportunity.
01:14You're fired. You're fired. This is my boardroom, and by the way, this is my money. You're fired.
01:21I'm going to ask you to go out and buy blank material, and then brand up those items and sell them to the public.
01:38A licence to print money.
01:40Oh, my God.
01:41As the teams made their mark on blank goods.
01:45Put it in. So do gullible tourists.
01:47Yeah.
01:48Nick's boys messed up their merchandise.
01:50These have marks on. They all have imperfections.
01:53Okay.
01:54So it's so unprofessional.
01:55No, I do apologise.
01:56Come over!
01:57For Gabrielle's girls, t-shirts for toddlers.
02:01That sticks your eyes.
02:03But lack of direction from Biliana.
02:05I know where the shops are. We're not near any shops.
02:08Set the girls on the road to nowhere.
02:10I don't like buying under pressure.
02:12Let's go, guys.
02:13In the boardroom, an early win for the boys and a dressing down for the girls.
02:20This is a two-bob outing. Go and buy a bit of stuff, print your name on it and flog it to people in the street.
02:27Gabrielle stood firm.
02:29I have a small voice, but everybody respected me.
02:32What's your excuse?
02:33Katie came close to going.
02:35I'm not going to shout over people.
02:38Katie, I can't tell you the amount of times I've heard that from people who do nothing.
02:43Sales were time critical, Lord Sugar.
02:45Biliana talked herself into trouble.
02:47When we eventually hit the tree.
02:48Stop, stop, stop, stop.
02:50You don't do yourself any favours.
02:52Biliana, you're fired.
02:53And became the first casualty of the boardroom.
02:56Now 15 remain to fight for the chance to become Lord Sugar's business partner.
03:155.30am.
03:19Hello.
03:20Good morning, this is Lord Sugar's office.
03:22Good morning.
03:23Lord Sugar would like you to meet him at the Victoria and Albert Museum.
03:27The cars will beat you up in 15 minutes.
03:30Guys, we're going to Kensington.
03:3215 minutes?
03:3315 minutes.
03:3415 minutes.
03:35What?
03:36Wow.
03:37You're going to laugh.
03:3815 minutes?
03:39We're going to wherever Victoria and Albert can do it.
03:42Yeah.
03:43All right, we're going.
03:4415 minutes, let's do it.
03:49Let's do it, come on.
03:51We do need to beat the boys today.
03:53They're just being a bit arrogant and acting like they're at school.
03:56We do need to not learn people too.
03:58And we do need to not learn people too.
04:07I think we're better than the girls because we're not more mitted as a team.
04:10We gel better.
04:11Simple as that.
04:12They think they're all over this and, quite frankly, they just should not.
04:19As far as I'm concerned, it's game on.
04:25The Victoria and Albert Museum.
04:32Since the mid-19th century, grand showcase for the best in British design.
04:37Good morning.
04:59Good morning.
05:00Good morning, Lord Jesus.
05:02This place was set up over 150 years ago as a source of inspiration for British designers and manufacturers.
05:11What you're going to do this week is design a new gadget.
05:15A household gadget.
05:17Could be for the kitchen, the bathroom, the garden.
05:20I don't particularly care.
05:22Now, the success of this task is going to be in that product concept you're coming up with.
05:30Because everything after that is going to be a waste of time if the product sucks.
05:35So, think of your product, prototype it, and I have laid on major retailers you will pitch your products to.
05:44So, very simple.
05:46The team that gets the most amount of orders will win, and the team that doesn't in that team, one of you, will be fired.
05:55OK, everything clear?
05:57Yes, Lord Sugar.
05:58Off you go, and I'll see you in the boardroom in a couple of days' time.
06:02Thank you, Lord Sugar.
06:03Thank you, Lord Sugar.
06:05Both teams have two days to think up and design a useful domestic gadget.
06:14Get it right, and a slice of the £10 billion homeware market could be theirs.
06:23But first, both teams need project managers.
06:26I have experience of bringing products to market.
06:29I have experience of pitching to multiple retailers.
06:32For the girls, two volunteers.
06:35This is completely up my alley.
06:38Supermarket food supplier Jane running against research and development manager Katie.
06:43Getting products to market just like Jane is exactly what I do.
06:49I just think this is the one for me.
06:51I think this would be really good. I'm really excited.
06:56OK, I feel that I could lead the project from a strategic level and get us a win.
07:02OK, thank you.
07:05So, who wants to vote?
07:06Jane?
07:07Jane.
07:08I'd agree with Jane.
07:09OK.
07:10OK.
07:11Right.
07:12Although I genuinely do think that I'm a team player, I like to be a team leader rather than a follower.
07:17You're going to get hair out.
07:19Shh, shh, shh, shh.
07:20Can we actually just go around in order?
07:22But as my son calls me a bossy boots, yeah, I am a bit of a bossy boots, so it's probably the best role for me to be in.
07:29OK, OK, OK, if we just hold on for a second, can I make a decision?
07:34I'm going to pitching, and that's what I do.
07:36Stepping up for the boys, refrigeration entrepreneur Azar.
07:41I'll vote for Azar.
07:42I'll vote for Azar.
07:43I'll vote for Azar.
07:44In fact, I'll vote for Azar as well.
07:45Azar?
07:46Yeah, Azar.
07:47OK, good luck.
07:48Cheers, guys.
07:49Good luck.
07:50We are behind you in a second.
07:51That's it.
07:52People describe me as the killer whale of the sea world, because on one side I'm intelligent, I'm polite, I'm quite nice, but on the other side, put me in a business environment, I'm very aggressive and very committed.
08:04I don't want to get any quick ideas and suggestions.
08:06Absolutely kitchen.
08:07There's a lot more products you could design for the kitchen than for the bathroom.
08:10I'd say kitchen.
08:11Everybody has a kitchen and they entertain it.
08:13That's the next thing, mate.
08:14OK, as project manager, kitchen is going for it.
08:16OK, that's fine.
08:18While the boys cook up kitchen ideas...
08:21We're trying to solve a problem.
08:22..the girls brainstorm bath time.
08:25Right, we're focusing on bathrooms.
08:26What problems are we going to solve in the bathroom?
08:29That's true.
08:32Does anybody have any specific ideas?
08:42We're obviously struggling here to think about an idea, right?
08:44That's what I think.
08:47Seriously, girls, what would you like to go for?
08:50Whatever you choose, we'll go with you.
08:53Obviously, what's popular at the minute is we have to recycle now.
08:55I forget to recycle.
08:56I think it's difficult to separate.
08:57You've got separate bins for everything.
08:59For the boys, a bin.
09:02If we had a rectangular, simple shape, modern design bin
09:04that can fit inside a cupboard,
09:06which compresses the rubbish as well, and reduce waste.
09:08Do you know what?
09:09The idea around that is quite a good concept.
09:11A recycling compressed system, OK?
09:14Which was Dwayne's idea.
09:15The waste compactor is going to be aimed at anyone
09:17that's going to cook food, anyone that wants to reduce the waste.
09:20And I know at home I want to reduce my waste.
09:22So it's modern.
09:24It fits in around the home.
09:25It's fashionable at the minute.
09:26So we've got to go with what's fashionable.
09:27Let's go.
09:28Let's go.
09:29Let's go.
09:30Let's go.
09:31Let's go.
09:32Let's go.
09:33Let's go.
09:34Let's go.
09:35Let's go.
09:36Tomorrow, the teams must pitch their products to two leading retailers.
09:41Keen to test the compactor concept, half the boys head off to get the measure of the market.
09:48This is our full range of bins.
09:50We don't have any manual compactors.
09:52Do you think it's something that maybe you could start?
09:54You could start?
09:55We sell the composters.
09:56Nothing that actually compacts it down.
09:58No, that is a good idea.
10:03The product's really complicated.
10:04It's not a simple idea.
10:05It's a very industrial thing to really crush waste.
10:09Not keen on squashing rubbish, a new idea from Adam.
10:13Imagine a pair of oven gloves, mittens or maybe rubber gloves, but basically they've got sponge scours on the outside.
10:22Maybe you have a soft one on your left and you have a scouring side on your right for your palms.
10:27You rinse.
10:28Bang.
10:29Fantastic.
10:30I think it's a great idea.
10:31We have to pitch it to the other guys.
10:33Hello?
10:34We've got one more idea, which is Adam's idea of the marigolds with a scour on one side and a sponge on the other, which we're going to pitch to the focus group.
10:42But if you guys can perhaps maybe just ask the retailer what they thought of that idea as well, that would be good.
10:47Guys, guys, if you just go with the focus group, get some feedback from the focus group.
10:51Keep us updated.
10:53Speak to you later, guys.
10:54Cheers, guys.
10:56When on earth do you think, oh, my word, what am I going to do with all this veg waste?
11:01When does it happen in life?
11:03You tell me.
11:04When does it happen?
11:06But when do you wash up?
11:07Free time today.
11:08Still at the V&A and stuck for an idea.
11:13Our product is the most important thing.
11:16The girls are running late.
11:18We've looked at the problems, so we've now just got to decide.
11:23OK, the one problem I have with my little boy when I'm in the bath is he makes some mess and he splashes everywhere.
11:29And I'm always like, we stop splashing, stop splashing.
11:31There's any way along a bath we could sell like a screen and it could be like colourful and it's something that could maybe flap down into the bath like a splash screen.
11:39You could also maybe sell pens with it so they can decorate it themselves and it's wipeable.
11:43Oh.
11:44Yeah, right up on the board.
11:45That's a good idea.
11:46OK, anybody else?
11:47What about a tap cushion so you can put your feet up when you're in the bath?
11:50Tap cosy.
11:51Tap cosy.
11:52It's going to be well designed.
11:53Make it funky, make it colourful.
11:55It depends on the design of the bathroom.
11:56Most taps are supposed to get right there.
11:58Yeah, but all taps are different sizes and stuff and different distances away.
12:01Guys, I feel really comfortable.
12:02I'm really good at this.
12:03When you're doing the cushion thing, just think about how it's going to attach.
12:08With two gadgets in mind, the girls get going.
12:12We need to find one product that we know people are going to want.
12:17Agreed.
12:18Not something that we think people are going to want cos we like the idea of,
12:21although I do like both ideas.
12:24For Jade, Katie and Laura, a mother and toddler group.
12:29Hi, guys.
12:30Hello.
12:31Target market for both ideas.
12:33Hi there.
12:34The first product I'm going to chat with you about is a practical product
12:38to try and make bath time a little bit less messy, OK?
12:43Now, I've got a little four-year-old.
12:44But when he's in the bath, he just goes mental.
12:46And I don't know about you, but there's just splashes everywhere.
12:49So what we're envisaging is some sort of kid's splash reel,
12:52which would just flip up, stopping the splashy.
12:55So if you've got that, you might not be able to reach over so quickly.
12:58And also, the splashing in the bath is the sort of fun thing,
13:01interacting with the water.
13:02And I think it's just one of those things you're going to get.
13:05OK.
13:06Product number two is like a cushion, but it would go over,
13:11like, fit over any kind of tap.
13:13So it's a tap cosy.
13:14And it's waterproof.
13:15And it's waterproof.
13:16And you could put your head against it.
13:17Well, all your feet...
13:18Do you think that this is a good product?
13:21Yes, absolutely.
13:22OK.
13:23That's interesting.
13:25Excuse me.
13:26We've got two ideas.
13:27One is tap cosy.
13:29Out with the rest of the girls, testing the same concepts,
13:33youngest teammate, Maria.
13:35What we've come up with is an idea where you've got a product
13:38that covers the tap, but it's got a pillow on it.
13:41People tend to underestimate me.
13:43They think, oh, cos she's only 20 years old.
13:45She can't do this, she can't do that.
13:47It's a load of crap.
13:48You know, that is a load of crap.
13:49I don't work for a company.
13:50I've done it myself.
13:51I will have five restaurants by the time I'm 25 years old.
13:54I don't know.
13:55I think that we could be on to the winner.
13:56I like the fact that she said it's not something she thought she needed,
13:59but she'd probably still buy it.
14:00Yeah.
14:01You know what I mean?
14:02Hi, guys.
14:03Hi.
14:04Are you finished your focus group?
14:05Yes, we are.
14:06Yeah, it was amazing.
14:07Really good.
14:08Really good result.
14:09The tap cosy went down very well.
14:13It's a real problem.
14:14They jumped it.
14:15They said, oh, you know, if we knew that that was a product like that,
14:17we'd buy it straight away.
14:18That's perfect.
14:19That's brilliant.
14:20We did some work of research.
14:21And the exact same stuff was coming up, and it was really good.
14:24Is this a goer, then?
14:25I think so, guys.
14:26Yay!
14:27Yay!
14:28Great.
14:29Great.
14:31It's good that we're all on the same page.
14:33And if we're going with the name tap cosy,
14:35and I know we can't design the product round the name,
14:38but if we are going with that name, which is very, very strong
14:40and very, very clever, it should look like a cosy.
14:432pm, an East London Catering College.
14:49I used to be a chef, so when I cook,
14:52I'm known to use lots of gadgets to make things easier.
14:56Armed with Adam's glove idea and Dwayne's composting concept,
15:00the focus group boys confront the experts.
15:03Now, this essentially is a waste food compressor.
15:07It would be on the table top, and as you chop,
15:09you'd obviously put the food into the top of it.
15:12Once it's loaded up, it will compress all the food down to the bottom
15:15and put into a bin or into a compost area that you might then use.
15:20Yeah, I think it sounds like quite a good idea.
15:21Living in a flat and not having a compost heap,
15:24having food waste is annoying.
15:26OK.
15:27All right, guys, we're just going to take you on to our next idea.
15:29So, rubber gloves, OK?
15:31With scourers on the fingertips.
15:34Medium scourers there.
15:36Sponge-like on that hand.
15:38It's all in one.
15:39Scrub it on the back for your pans like you'd use.
15:42Do you know what I mean?
15:43And then, bang, done.
15:45I actually think that's quite a sensible idea.
15:47Yeah.
15:48That was with me.
15:49It goes around my pots and I can clean more thoroughly
15:52because I can feel what I clean.
15:54I'd rather just buy a sponge, to be honest.
15:56Thanks for that.
15:58It seems to me to be a unanimous decision that they all like the gloves.
16:01Yeah.
16:02They like the gloves, yeah.
16:03It's a good idea.
16:04It's practical.
16:05It's hand-held.
16:06And based on the feedback we've got from the focus group,
16:08we should definitely go with the rubber gloves.
16:133pm.
16:14Obviously, with the tap causing, we're going to go to the designers now.
16:18Two hours before designs must be finalised
16:21so prototypes can be built overnight.
16:24But I was just thinking it's going to be difficult
16:26to actually attach this product to the bath.
16:28But among the girls, growing doubts.
16:31It's going to become complicated for us.
16:33Perhaps we're making our product very difficult.
16:35Just too risky.
16:37Look, if I'm really honest, I have to speak for me out here,
16:39but I think with the original idea of the splash batter,
16:42it was so simple, it was stuck on, it was just straightforward, easy,
16:46a metre wide, and it could have been a picture on it,
16:49could have been stuck on the tiles on the back wall as a picture frame,
16:51so it made the bath look quite funky to go in.
16:54It was a really good idea.
16:55I agree with you, OK.
16:57We have a bit of a dilemma here.
17:04You OK?
17:07Do you want to add...?
17:08Do you want...?
17:09Do you have ideas that you want to add?
17:11I'm thinking, I'm thinking, I'm thinking.
17:13I'm trying to, like...
17:14OK, well, look, if you have something...
17:21On the way to brief their designers,
17:24half the boys led by a czar.
17:27The minute you open it up, the smell's going to hit you.
17:30The smell's going to hit you of vegetables
17:32which have been sat in there for four or five days.
17:34So, basically, any orders will be trapped within this filter point here.
17:37Dwayne?
17:38I'm liking that, mate.
17:39So, what do you think about names, then?
17:41Easy clean.
17:42Magic hands.
17:43Magic hands.
17:44I like magic hands.
17:45Our biggest issue there is selling the gloves to the other guys
17:48who, in my opinion, have made their decision,
17:49regardless of what we've done today.
17:51Yeah.
17:52Because they're still going to run with Dwayne's idea.
17:53Yes.
17:54Hi, Tom. You OK?
17:55Yeah, not bad.
17:56We just wanted to give you a call, obviously,
17:58just for the feedback from the focus group.
18:00We pitched the rubber gloves with the scourer on.
18:03I'm going to pass you over to Adam,
18:04who's going to talk to you about it.
18:06Briefly, guys, out of eight of them,
18:08they all said they'd buy it, they all said they liked it.
18:10Did you get any feedback on it at your end?
18:14No, we checked,
18:15but I think there's already a product similar to that in the market.
18:18Who did you check with?
18:20To be honest...
18:22To be honest, Adam,
18:23we actually didn't consider that too hotly.
18:26Yeah, we knew you wouldn't do that.
18:28We've all got some fantastic ideas,
18:30and I'm sure everyone's ideas are valid,
18:33but we need to look at something which is a valued product in the UK.
18:36We can sell a large number of units.
18:38We're not on the pitch yet as well.
18:39We're not pitching the product yet.
18:40You don't have to convince us, mate.
18:42We're going with a biodegradable bin,
18:44which is the compressed bin.
18:46So, basically, we've invented the bin.
18:50The gloves are off.
18:52Time to turn the composter into something solid.
18:56If we were to compress the produce into sort of a bottle,
19:00or lift this unit...
19:01Right.
19:02..and drop the waste in...
19:03Crikey.
19:04OK.
19:05Um...
19:06Yeah, it's quite a challenge, isn't it?
19:084.30pm.
19:10What fabrics were you thinking of having?
19:14While half the girls discussed tap-cosy details
19:17with design guru Kelly Hoppen...
19:19Maybe you go for whites and creams and taupes.
19:22Pebble-like, almost, in your children.
19:23Yeah, to make it more luxury and more attractive.
19:26I think that is very clever.
19:28At the design studio...
19:29What we were thinking of was a splash guard.
19:34..a change of plan.
19:36So, it can either stick on the bath,
19:38so it acts as sort of a splash back.
19:39It's going to look decorative,
19:40but it's going to reduce the water coming out of the bath,
19:42so it keeps it tidy.
19:43They've debated the two products back and forth all day.
19:47Jenna has really championed the splash kids' bath screen,
19:51and she's got her own way.
19:53Katie.
19:54Hi.
19:55We've got some good, um, sort of, design ideas.
19:57So, how's the design of the tap-cosy going on?
20:00OK.
20:01Um, so, we had a number of discussions,
20:04and, um, basically,
20:06there were just too many design constraints.
20:08What?
20:09It just wasn't going to work.
20:10We had to go with a simpler option,
20:12of our initial idea of the kids' splash.
20:15We've done market research today,
20:16and there's no point doing market research
20:18if we're just going to ignore it.
20:19Are you prepared to negotiate on this,
20:21or is your decision completely made?
20:23We're going to go with...
20:25Splish Splash or Kid Splash.
20:26Which do you prefer?
20:27Kids...
20:28Splash.
20:29Kid Splash.
20:30Splish Splash.
20:31Splish Splash.
20:32Thanks, guys.
20:33I think that Jane's made the wrong decision.
20:36The simple fact is,
20:37we are pitching a product tomorrow
20:39that was not favoured by our focus group,
20:41meaning that a lot of the work that I led today
20:43has, in effect, been ignored.
20:499pm.
20:51We have the eco-press.
20:53The reason you want one of these
20:54is because it will allow you to compress waste.
20:56Yeah?
20:57Do you not even get that concept?
20:58Yeah, yeah, we've got that.
20:59OK.
21:00Is everyone all right?
21:01Is everyone OK?
21:02With the compactor prototype underway,
21:04the boys regroup.
21:05To be honest, we felt like we've been redundant today.
21:07That's actually how all four parties feel.
21:09There could have been better communication.
21:11Where we are at the moment is this is the product.
21:13You can sit here and talk about what happened
21:14for the past eight hours till next week.
21:16The point is, this is the product.
21:18No reservations anymore.
21:19Now that I've met the sub-team,
21:20I feel a little bit disappointed.
21:22I think people are just not committing to the product,
21:25and I don't think they want to give 100% to the product
21:27or to winning the task.
21:29If I can just respond to what you just said,
21:31that I think it's project manager,
21:32that's quite insensitive.
21:33You've ignored me and said,
21:34this is the product, get behind it.
21:36We're 100% behind it.
21:37We've told you that.
21:38I just feel like you haven't empathised
21:39of our feelings as our project manager.
21:41Right, guys, guys, guys, guys, guys.
21:43For now, just calm down, guys.
21:45We need to focus.
21:538am.
21:54I'm going to clinch it.
21:56I'm going to smash it tonight.
21:58Mmm.
21:59That's it, guys.
22:01Built overnight, the prototypes arrive.
22:04Gentlemen, gentlemen, here's our product.
22:07For the boys, Dwayne's compost compactor.
22:10Oh, look at that.
22:13Branded EcoPress.
22:15Does that logo not sell the product yet?
22:17Absolutely.
22:18That actually looks like an espresso machine.
22:20Yeah.
22:21That is a product.
22:22Is that a product?
22:23That's not what I'm doing.
22:24I did commit to the product.
22:25It is me, and I still stand by it.
22:27And I think, ultimately, I still have the attitude,
22:29and if it doesn't work out, it was my idea.
22:31That's like something out of the 21st century as a product.
22:33First impression, it doesn't look that bad.
22:35I'm 100% behind it.
22:36Would I buy it?
22:37No.
22:38It's here.
22:39For the girls, splish splash.
22:40Oh, I love it.
22:41I love it.
22:42I love it.
22:43On one side, a splash-proof guard.
22:44You know what's ironic?
22:45There's water all over the floor.
22:46On the other, crayons and shapes for bath time play.
22:47That's amazing.
22:48I love us.
22:49I really love us.
22:50Our product is amazing.
22:51Guys, we are going to win this.
22:52We're going to win this.
22:53There's no doubt about it.
22:54Why has nobody thought of this sooner?
22:55Are you behind the products?
22:56Yes.
22:57OK, let's get going, guys.
22:58I'm not being funny.
22:59There's no way we're not going to win.
23:01love us our product is amazing guys we are gonna win this we're gonna win this
23:07there's no doubt about it but why has nobody thought of this sinner yeah you
23:12behind the product yeah okay let's get going guys I'm not being funny there's
23:17no way we're not gonna win today both teams must pitch their products to two
23:25retail giants among the toughest buyers in the homeware business first stop for
23:38Jane's team Britain's biggest online retailer the more units by the less it's
23:44gonna cost minutes away and fine-tuning their figures Gabrielle and Jenna if they
23:49were to go and buy a million it's going to cost them 748 and it's going to give
23:55them a profit margin of two hundred and forty cents
24:02so good afternoon gentlemen my name is Jane and we're here today to to show you
24:08our product and it's called splish splash a splash screen that fits into your bath
24:13it stops the water going all over the bathroom it's got a few different
24:17elements we've got waterproof crayons so while your child is in the bath they
24:21can also draw on the screen so it just adds a bit of interaction I think it's
24:26seriously goodbye because it's not only solving a problem it's quite light as well
24:30and so I think it's quite easy to use and I think your child is going to have
24:34great fun with us now I know that you have over 144 million customers I really
24:42think that this would would fit in well with your portfolio of products and ideally if you
24:48were to order a million units then you will sell them this is a global product you are a global
24:54business and I really believe that you're the perfect partner for this product I think you know
25:02a million units is a big commitment what could you do if we were to go lower than that if you
25:08were to order 500,000 units it is a margin of 225 percent and a hundred thousand units will give
25:16you a margin of a hundred and eighty-five percent just in terms of the numbers you've quoted and
25:22particularly the gross margin numbers are you sure about the gross margin you've quoted us
25:26what doesn't quite add up the numbers I'll just refer you over to our financial team
25:37so basically if you were to buy a hundred thousand off it is a profit on that no I'm just working out
25:48right I've got actually that I think so you're actually making eight hundred and forty two thousand
25:52that's what we're offering you today the costings guys it was just a bit of a mess it wasn't a mess
26:01mentioning a million units you should have seen their face that's a nine million pound order I don't want
26:08to be long arriving to sell Duane's eco press the boys chosen to pitch it Steven and Azar we had a
26:19quick chat about this I wonder if you guys are okay with this whether so that is just Steven and Azar who
26:24actually talk about the product same for the Q&A so just to clarify questions and answers I'm not allowed
26:29to it's not about not being allowed I think it definitely is what we're trying to avoid was basically
26:34everybody jumping in at the pitch to deliver a professional pitch where we know who's speaking
26:38and in doing that what you're saying to me is Duane if any questions get asked please do not answer
26:41them and I think just know that's what you say my god what I'd love to introduce to you right now
26:49is our product the eco press a multi-functional composter for biodegradable waste and here it is
26:57gentlemen now we all like food I have to be honest I'm not a great cook the 72% of people in the UK
27:04actually cook at home so let's imagine we have probably not most the best meal I ever had but
27:12you've had some some lettuce there and you've got some bananas left over from from last night in a
27:16normal environment you may well pop this in a standard bin and that'll just sit there obviously
27:20food does carry an odor when left in the space for a long period of time and it creates an undesirable
27:25smell in the home which obviously no one likes to do that obviously when they're watching TV or
27:29something like that the difference with this you would place your vegetation or produce in there
27:34we push through with the plunger and the residue comes out through the base it is you know a market
27:43segment that already exists and there are some other brands out there how do you get those those
27:51USPs across to the consumer great that's a great question I think in terms of the product you're
27:57going to have a natural choice sort of compost the market those going in to buy this type of product
28:01will be faced with a very simple choice so that basically is what's currently on show and just
28:05what just to further answer your question I think the way we would encourage it to get to market is the
28:10same way as to why it was created the problem is recycling me at home I would love to recycle but
28:15when I get home I forget to stick everything in different bags I scrape it all in the same bag but if
28:20that was on my desktop I would put my veggie in there I would put my dinner in there and I would
28:23compress it so do we feel good it was good I think we did very well what a nonsense the inventor was
28:34forbidden to speak extraordinary Steve was standing there and from the back Dwayne broke ranks and did
28:42speak they like this passion for his baby all round I think they may have spoken into a sympathetic ear
28:49here on the road to their next pitch last chance for the girls to get their prices right to get
28:59all the figures this is what we've worked out from naught to 20,000 units it's nine pound and a penny
29:05jenna hang on a minute that's less than the than if you ordered a hundred thousand no the figures
29:11weren't wrong we're giving them you more simple form all we need to do is get them to make orders and
29:17impress them with the product and the pitch that is it 7 p.m high street homeware chain Lakeland okay I'll
29:32bring it over so you can have a good little touch of it pitching Splish Splash Laura we are very very
29:39excited about it because not only is it a practical product which is solving a problem it's fun because
29:46it's actually doubling up as a bath tank toy the children can play with it I know just shows that it's
29:52sturdy that's all there's not actually a product in the market at the moment which can rival it having
29:59a wee try then and the recommended retail price that we will be starting at is 17.99 but what's
30:08the what's the cost price to ourselves and we anywhere between no to 20,000 units you're basically going
30:16to double on costs the unit price is anywhere between six and ten pounds depending on the on
30:22the the number of orders that you make I have a question just about the product I can see how
30:28interactive it is and actually they're waterproof crayons what's going to stop my child from then
30:33taking that and drawing on my bath you don't want to be creating more mess on a product that
30:37is designed to stop mess yeah it's going to make mess next up with eco press the boys this could give
30:49us a biggie started by far because this is exactly what they're about exactly what they do so tell us
30:55a little bit about why how did you come up with the inspiration for this idea thanks for the questions a
31:00great question if I may I can introduce Dwayne who's actually was the brains behind the product
31:04and I'm sure you can explain how you doing Matthew how you doing Tony and what actually happened was
31:09when I get in the evening I like to cook and make a lot of mess and I could have that as I was preparing
31:14food and just put the goods in there so we wanted a useful fun modern product that was available to
31:19everyone everywhere I'm guessing the type of customers you you have here the type of customers that
31:25like their kitchens to look smart to look fashionable to look chic and we believe that ticks all those
31:30boxes thanks for your time thank you tonight total orders will be totted up it's a man say nail
31:41tomorrow the results
31:55tomorrow the results
32:05you
32:08the
32:11the
32:15the
32:18the
32:23You can go through to the boardroom now.
32:53Good afternoon.
33:02Good afternoon, sir.
33:09Right, well, ladies, we'll start with you.
33:13Sterling, who is the team leader? Yeah, Jane.
33:15Yeah. OK.
33:17As far as team leadership is concerned, how did you think Jane was?
33:20Yeah. I was happy. I was happy with Jane.
33:23Yeah, we are? Tell me what happened.
33:25Laura came up with the idea, because she's a mother and so might,
33:28of a splash guard for the bath.
33:31Let's have a look at this thing.
33:38The first observation.
33:41This, to me, looks like a toy of some kind.
33:45It's a portable product.
33:47Like, multi-purpose.
33:48It's a little bit of a test.
33:50Hmm.
33:51Did you all agree on this, then, product?
33:53What other ideas did you have?
33:54We had two products.
33:56The main consensus was actually towards the tap cosy.
34:00As we got into market research and we met with a professional,
34:02it was definitely the winner.
34:04So you went to the market research and you spoke to the professional
34:07and the tap thing was coming through the winner.
34:09But Lord Sugar...
34:10Just very marginally, but yes.
34:12Yeah.
34:12The problem was, taps are very, very different.
34:15OK, OK, but listen, Jane.
34:18You go off to do market research and the purpose of market research
34:21is to see what product you should go for.
34:25No?
34:25Right, OK.
34:28Tell me how you went and pitched to the people who lined up for you.
34:32Who did what?
34:33I took the first...our first one.
34:35So the first one you did was with who?
34:37Amazon.
34:38Was you all there?
34:39Yes.
34:39So how do you think she did on the phone?
34:41I think Jane did a very good pitch, very clear and concise.
34:45So what about quantities?
34:46It changed depending on the retailer or sugar.
34:48I mean, Amazon are much bigger, aren't they?
34:50Yeah.
34:50So what did you ask them for?
34:52I gave them prices for 100,000, 500,000 and a million units.
34:57A million units?
34:58Yeah, a lot of sugar.
34:59Look, if you don't ask, you won't get.
35:01But I don't think there's a product in history
35:04where a million pieces have been ordered initially
35:08by one single retailer, but there you are.
35:11I believe in the product.
35:12Right.
35:13Because I'm a mother and I buy it.
35:13Well, we'll see whether the retailers believe in the product also.
35:18Hmm.
35:18OK, gentlemen, team leader.
35:23I know myself, Lord Sugar.
35:24Good project manager or not?
35:26No, I feel...
35:27OK, I believe he was a good project manager.
35:28I feel as I was a project manager.
35:30I believe he was a good project manager.
35:31And you think he wasn't?
35:32I think, I feel like he wasn't supported by the rest of the team
35:35and we did make it very good for him.
35:36No, I wasn't asking whether he was supported.
35:38I asked if he felt he was a good project manager, leader of men.
35:40No, he didn't make decisions when necessary.
35:42Unfortunately, Matt, if I didn't agree with individuals in the team,
35:45they felt as though I wasn't supporting him.
35:47I think there was a communication breakdown made by Azar
35:50which created two groups instead of one group.
35:52Well, that's why it's called a sub-team
35:54because you're supposed to go out and do a separate element to work.
35:56Yeah, we understand that.
35:58Absolutely.
35:58Show us this thing.
35:59What is it?
35:59Let's have a look.
36:00And so, just in simple terms, perhaps you'll explain to me what it actually is.
36:08It's a multifunctional composter for biodegradable food.
36:13Composter?
36:14Yeah.
36:14It looks like something you'd put nuclear waste in, as far as I'm concerned.
36:19I mean, it's so small.
36:23And basically, when you start...
36:25That's for vegetarian dwarfs or something like that.
36:29Did you all like it in the end?
36:30Did you all sign on to it in the end once you...
36:32I didn't actually like it.
36:34I did sign on to it and it was behind the product's 110%.
36:37Did you have any other ideas that you wanted to...
36:39Yeah, I had a really good idea of rubber gloves with scours attached to it.
36:42So, a thick scour for your fingertips, a scrubbing brush on the back.
36:47I thought it was very good.
36:48How come we didn't end up using it, then, if it was that good?
36:50I think someone had decided on the composter from the word go.
36:52No, the only issue was...
36:53And they missed the point that...
36:54The only issue was we'd already done all the market research...
36:56That's not true.
36:57No, no, no.
36:57That's not true at all.
36:58You pitched and didn't research.
37:00Day one was for research, day two was for pitching.
37:03And that's the point that was missed on our team.
37:06Would it be true to say that you felt like the country cousins
37:08who hadn't been invited to the party?
37:10Yeah, I think at the end of the day, we came back after a very hard day
37:13in a day that we got some very good answers and feedback
37:16and felt a little bit neglected.
37:18And from that point on, it was very much a split group.
37:21So, you kind of had a lack of team culture.
37:24That's correct.
37:24Is that right?
37:25That's correct.
37:25Well, you know, it's a bad trait, isn't it,
37:27if you're supposed to be a project manager?
37:28Because, you know, I'm sure all of you have worked this one out.
37:32If the team works together and if the team agrees,
37:35the team wins and you don't get fired.
37:37So, what was that?
37:39Yeah.
37:39Let's get into some numbers here, then.
37:47Karen, let's talk about the big online retailer for your team.
37:51I have to say I was cringing in the pitch.
37:53The prices were all wrong.
37:55It was shambles.
37:56But they actually really like the product.
38:02So, they put in an order of 7,500.
38:077,500.
38:10Nick, the same thing for the online retailer?
38:13Smaller.
38:15Smaller at 3,000.
38:16All right, now, let's talk about this high street retailer,
38:22the very big chain.
38:26How'd you get on there?
38:29They didn't really like the product.
38:33So, they didn't place any orders.
38:36No orders.
38:36And, Nick, for the same retailer, how did the boys get on with that?
38:42All change.
38:44Order for 10,000.
38:45So, that's a total of 13,000 orders for the boys
39:00and 7,500 for the girls, yeah?
39:05Gentlemen, you designed a product for a kitchen.
39:08Your treat, you'll be pleased to hear that you won't be in the kitchen.
39:11You're going off to a very famous restaurant.
39:15I've got you a private room in the Ivy.
39:17So, go and enjoy yourself, and I'll see you on the next task.
39:23Thank you very much.
39:24All right.
39:29That was precious.
39:32Well done.
39:33Well done.
39:33Well, ladies, second week, second loss.
39:44Go away.
39:46Discuss what went on.
39:48And we'll go into this in far more detail.
39:53All right.
39:53This is what it's all about, boys.
40:09Absolutely.
40:10The product won it for us.
40:12Sure.
40:13Which is, thank Blaine for the product.
40:15The product.
40:16Well, bottom line was a really good product.
40:17Blaine, it's Blaine's baby.
40:19Well done.
40:19On a serious note, the reason we won it as project manager
40:22is because the right people are in the right places.
40:24That's what it's all about.
40:26And that's why we won.
40:28OK.
40:30I really don't rate Azar as a project manager.
40:32I don't think he's got the people skills.
40:34The guy is slick.
40:36He looks cool.
40:37He's got all the gear, but no idea.
40:39Cheers.
40:40Team Phoenix.
40:42Maybe we should get him to book the table for next time as well, yeah?
40:45Yeah.
40:45Yeah.
40:52Gutted.
40:56Absolutely gutted.
40:57We didn't deserve to lose.
40:58No way.
40:59I thought we had that in the bag.
41:01I really did.
41:02I'm not taking it lying down no more.
41:04I want to take this team over and I want to prove that we can win.
41:07And the girls are not here to lose every time.
41:09I mean, we all know we did a good job, but one of us has to go.
41:12Katie made some big mistakes.
41:17She literally stood around bitching and giving out about others.
41:22Katie should be fired.
41:23We changed our product last minute.
41:24We never know whether that was the right move or not.
41:26Yeah.
41:26Of course we don't.
41:27Unfortunately.
41:27We didn't listen to the market research.
41:29I think that the costings were a mess.
41:32Whether they led to the failure is another matter.
41:34Sure.
41:34Yes, Lord Chigar.
41:47You can go through to the boardroom now.
42:01Well, ladies, I did say to you,
42:04that product will define who's going to win.
42:08And the product is not very good.
42:10And you've totally misread what I asked you to do.
42:13So, why did that happen?
42:16To be fair, we were all battering ideas out
42:18about issues we have in the bathroom.
42:20It developed down the route of,
42:22OK, so possibly a splash guard,
42:24and then we went down the route of,
42:25well, let's double this up as a toy.
42:27So that's where the initial idea came from, was actually...
42:29Well, it wasn't necessarily a toy.
42:31It was more of...
42:32It was an entertainment.
42:34...centre in and storage.
42:36But who is responsible for championing this product?
42:40To be fair, Lord Chigar,
42:42I've got a feeling this is probably going to come
42:44in my direction now.
42:45And I will say, I put the product idea forward,
42:49but when we were all running with the product,
42:51I don't think anybody can put their hand up and say,
42:53we didn't think it was a good idea.
42:55And when I put the initial idea right there,
42:57I wasn't ramming it down people's throats and going,
42:59this is the only thing we can do,
43:01that's the only route we can go in.
43:02It was simply just, this is a problem I have.
43:04Is this a sub worth exploring?
43:05Let's be honest, it was about a lack of ideas.
43:09Because actually, when it really came down to it,
43:12there were only two.
43:13The tap cosy and the splash.
43:15But after the market research,
43:16we were more towards the tap cosy, of course,
43:18because that's, you know, as you know.
43:20Yeah, but there was serious issues with the tap cosy,
43:22and that's why I couldn't go with it.
43:24Whether you could get a tap cosy
43:25that was going to be universal,
43:26because I knew that the blish splash, at least,
43:29would be easier to get done,
43:31and that it would actually work.
43:32You went into the online retailer, yeah?
43:36Yes.
43:37And my herd, you have made a complete mess of the figures.
43:42Who was responsible for how much it costs,
43:45how much it's itself for?
43:47Who was you looking to, to prepare you with those numbers?
43:50Well, it was Gabrielle and Jenna.
43:52Let me just note that myself and Gabrielle
43:54not only just worked at the figures,
43:56we helped with the design,
43:57we got involved in every aspect,
43:59and we don't shy away.
44:00I'm not brilliant at figures,
44:01but I didn't actually hear anyone shout out
44:03and say, let me take the figures on.
44:05When we came out, I would have expected the team to go,
44:08OK, didn't go as well as expected.
44:10Which areas can we look at instead?
44:12What the hell happened with the figures, guys?
44:14Is a lot of rummings.
44:15No, no, no, no, no, no, no, no.
44:16Katie, yourself and Maria attacked the girls
44:18who were doing the figures.
44:20You were told that you could do them yourselves
44:21if you wanted, but you didn't.
44:22Excuse me, don't drag me into this, I said nothing.
44:23Well, there was a big...
44:24Don't drag me into this, I said nothing.
44:25There was a big argument afterwards,
44:27and it was instigated.
44:28But don't drag me into this, I said nothing.
44:29If you're going to accuse me of something,
44:31at least make sure it's correct.
44:32Let's face it, it was a mess in there, wasn't it?
44:35It was a mess.
44:35It was a dangerous move to talk to the online retailer
44:38to actually say to them,
44:41order a million,
44:43especially if you've got a new product
44:44and you're new people.
44:46In fact, I'll go as far as to say,
44:47I don't even know why they gave you an order,
44:49quite honestly,
44:50because they must have felt sorry for you.
44:52And the other one, which you pitched to...
44:55Yes, yes.
44:55Zero.
44:55I know, I know.
44:56All I can say is,
44:58I personally gave it my damnedest,
45:00we were up against it,
45:01and it's disappointing to hear
45:03that they didn't order from it.
45:05Here's where I'm at at the moment.
45:07It's a bad product,
45:08bad financial modelling,
45:10and somewhere,
45:12I've got to find out where the fault lays.
45:14Jane?
45:15Well, it's quite difficult,
45:17but I have to go on contribution
45:18to the actual task.
45:19I would say Maria didn't contribute
45:21as much as the others
45:23on this particular task.
45:25On the first day,
45:26she was very,
45:28you know,
45:28just didn't really want to be involved,
45:30just falling asleep in the car,
45:31and, you know,
45:32just, it wasn't...
45:33No, well, Maria,
45:34that was the reality of it.
45:36Who else?
45:38Katie tried,
45:39but there were a few...
45:40Hold on a minute,
45:40I did what you assigned me,
45:42the market research.
45:43I came back...
45:43So you're going to sit there,
45:44and you're going to tell me...
45:45No, no, what she's saying here is,
45:47when the fingers pointed
45:48towards the others that are working...
45:50They wouldn't do it.
45:50You need to put yourself forward.
45:51They wouldn't do it.
45:52And then there might have been
45:52a bit of a difference.
45:53No one puts the same...
45:54That is fair,
45:54we're just a few of the things that was.
45:56Maria,
45:56I want you to do the figures,
45:58I would have gone fine.
45:58Oh, actually, Maria,
45:59we did.
46:00In the car,
46:00when you were giving out...
46:01Oh, my God.
46:02No, Maria,
46:02when you were giving out,
46:03in the car,
46:05we said,
46:05well, please,
46:06will you do the figures?
46:07And no,
46:07would you do them?
46:08No,
46:08you said,
46:09I'm just not good at figures.
46:10I'll tell you what,
46:11Jane,
46:12I'm going to ask you
46:13which two people
46:14you're bringing back
46:15in this boardroom with you,
46:16and I just want to make it
46:17perfectly clear to you
46:18that it has to be
46:20a rational decision
46:21and not an emotional one.
46:23So who are they?
46:25OK,
46:26um,
46:27Maria and Jenna.
46:29Maria and Jenna.
46:31OK,
46:32I am very disappointed,
46:34right,
46:34and what I'm sat listening to here
46:36is diabolical.
46:38This is not going to carry on
46:40because I've got a wide berth
46:41in this place here.
46:42It doesn't necessarily
46:43have to be one person
46:44that goes,
46:45you know.
46:46The rest of you
46:46go back to the house.
46:47You three,
46:48step outside
46:49and I'll call you back in shortly.
46:58Well,
46:58I'll tell you what,
46:59I am bitterly disappointed
47:00with this ladies' group.
47:02I really am.
47:03Jane,
47:04she seems to have it together,
47:05I suppose,
47:06and maybe she just
47:07made an assumption
47:08that all these others
47:10know what they're doing.
47:11I don't know.
47:11Jenna,
47:12on the numbers.
47:13You harm the team
47:15if you put yourself forward
47:16for something you cannot do.
47:18Maria,
47:19well,
47:19I mean,
47:19she just,
47:20she wants to rattle.
47:21She looks a fiery person.
47:23Maria's got lots of energy,
47:25but she just doesn't know
47:26how to channel it.
47:27She's just a bit shouty,
47:28I think.
47:29She's a very noisy young woman.
47:30She's a very noisy young woman.
47:33She's a very noisy young woman.
47:33She's a very noisy young woman.
47:34She's a very noisy young woman.
47:35Hello?
47:37Lord Sugar will see you now.
47:39Well,
47:57Jane,
47:59you've brought
47:59these two ladies
48:00back in here.
48:01why?
48:05So,
48:05Lord Sugar,
48:06you made it very clear
48:07that you thought
48:09that the finance
48:09was a key part
48:11to us losing the task,
48:12so I had to take
48:15a motion out of it
48:15and I had no choice
48:16but to take
48:17Jenna into the boardroom.
48:18I feel that I have
48:19contributed and worked
48:20very hard
48:21and I do feel
48:23there's people here
48:24that think they're
48:24going to get through
48:25this shying away.
48:26Well,
48:26I don't personally
48:27think you are.
48:28Which people are those then?
48:29People that are not here now?
48:30There is one person
48:31particularly not here
48:32that I think should be sat here.
48:33Who do you think that was?
48:34Katie.
48:35Katie was quick
48:36to point the finger
48:37that they said
48:37the figures was wrong.
48:39If she was so good
48:40I would have been pitching,
48:41I would have got involved
48:42in the figures,
48:43I would have got involved
48:43with the poster
48:44but she didn't get involved
48:45in anything.
48:46She just shied away.
48:47Jane,
48:47what do you say about that?
48:48Was it a toss-up
48:49between her or Katie?
48:51Yes,
48:51Laura Sugar,
48:51it was,
48:52it was,
48:53but you clearly pointed out
48:54that it was the finance
48:55and the reason I chose Maria
48:58is that if in my head
49:01I lined up everybody
49:02and had to rate them
49:03on their particular contribution
49:05to this exact task,
49:07I have to say
49:08that hers was
49:09at the lower end
49:10of the scale
49:10and that they're the reasons.
49:12In other words,
49:12you think that
49:13she didn't pull her weight
49:15in this task, Maria?
49:16On this particular task.
49:17Mm-hmm.
49:19And what about
49:19all this sleeping nonsense?
49:21We were sleeping wet.
49:22That was my fault.
49:22I just fell asleep
49:23for two seconds,
49:24literally two seconds.
49:25I was so tired
49:25and that was it.
49:27Actually,
49:28we were discussing
49:29where we would go
49:30from there
49:31and I turned around
49:34and said,
49:34well,
49:35Maria,
49:35have you anything
49:36to say on this subject
49:37and she was actually asleep?
49:38No,
49:39I think you're fine
49:39I wasn't asleep.
49:40I just said to you,
49:41I'm thinking about it,
49:42I'm thinking about it.
49:44You're asleep.
49:45You didn't actually fall asleep.
49:45You were asleep.
49:48Jenna,
49:49what is your business?
49:50Hair, beauty and clothing
49:51all under one roof.
49:53Beauty?
49:54Yeah.
49:55Well,
49:56this is getting a bit ugly here,
49:57isn't it?
49:58You understand the principle
49:59of buying and selling products
50:01then?
50:01Yes.
50:01And you lost it
50:02in figures and finances.
50:04Yeah?
50:04It's not my special point
50:06but I will let you know
50:07that there are
50:08no other team members
50:09that step up
50:10to taking this position on
50:12or any other areas on
50:14and I'm not shy.
50:16I might not be good at it
50:17but I'll have a good go at it.
50:18I will never shy away
50:19from anything.
50:20So you don't think
50:20that,
50:21you don't think
50:21it would be fair
50:22for you to be fired
50:24for the failure
50:24of this task then?
50:25Definitely not,
50:26no.
50:26But I feel
50:27that the only reason
50:28that I'm here
50:28is because
50:29I put myself forward.
50:30Not one person in here
50:32could say
50:32that I did a bad job.
50:33It always seems to be,
50:34Jane,
50:35when you're involved
50:36in some part of the team
50:38that there's a question.
50:40Really, Mary?
50:40I don't.
50:40I think that's absolutely unfair.
50:42I can't agree with that.
50:43That is completely wrong.
50:45Not one person in here
50:47could say I was a bad project manager.
50:48No, no.
50:48I completely agree.
50:49Not one person.
50:50I completely agree.
50:51What point are you making then,
50:52Mary?
50:52The point I'm making is
50:53I was to say to you
50:53who should be fired then
50:54from this task?
50:55Jane,
50:56you had the same...
50:57So the good project manager
50:58and now you're saying
50:59it's a good...
50:59No, she is a good project manager
51:00but at the end of the day,
51:01can I finish?
51:02You made the final decisions.
51:03When it comes to changing the product,
51:05it was,
51:05I'm changing the product now.
51:06I'm project manager,
51:07I'm changing the product.
51:08No, it wasn't.
51:09It was a discussion.
51:10It was a thought-out discussion.
51:12You're asleep.
51:13Right, okay.
51:13Fine.
51:14Maria, can I just ask you a question, right?
51:17You've got your own business
51:18which is running a restaurant.
51:19Yes.
51:19So you're conscious of costs of stuff,
51:22of food and things like that.
51:24What margin...
51:25Of course, I do that.
51:26I make my money that way.
51:28So did it occur to you
51:30that when the first pitch was over
51:32to actually say something about it
51:33if you're so astute
51:34as far as numbers are concerned
51:36or businesses?
51:37But if they're all there
51:37arguing and shouting,
51:39I'm not going to sit there
51:40in a professional place
51:41and argue.
51:42It is not...
51:43It's not going to look good on me
51:44and it's not going to look good on me.
51:45You were, right.
51:46You would love it, Maria.
51:47Right.
51:48Laura Chugger,
51:49I started my business from nothing.
51:51You're not the only one.
51:52No, excuse me.
51:53Just one second.
51:54We are now exporting.
51:55I'm not afraid to take a risk.
51:57I really, really want this.
51:58Okay, Jane, Jane, Jane.
52:00That first few lines there,
52:02to me,
52:03was you digging a bloody great big hole
52:05because what you just now said to me
52:07is you've got a great business,
52:08right,
52:09and you're exporting
52:10and all that stuff
52:11and yet basic business principles
52:13went right down the drain
52:14on this thing.
52:15You let the numbers
52:16out of your sight.
52:18You didn't know
52:18what your margins were
52:19and also the product
52:21basically sucks
52:23as far as I'm concerned.
52:25It's not a good product.
52:26So, you know,
52:27you can't have it both ways.
52:28You can't start telling me
52:29what a great business you run
52:31and then when I put you
52:32in charge of a little business,
52:34it's all gone wrong.
52:35Lord Sugar,
52:36I'm really, really determined.
52:38I really want to win this.
52:39I got more upset today
52:41than I did
52:41when I was speaking to my son
52:43who was crying last night.
52:44I really want this.
52:46But, Jane, Jane,
52:48I'm sure you really want it
52:50and I really want to find
52:51the right person
52:52that I can invest my money into,
52:55okay?
52:55But, you know,
52:56with the greatest respect,
52:57sob stories
52:58and bringing the violin out
52:59and all that,
53:00it doesn't go anywhere with me.
53:01There were some mistakes I made,
53:03but I can't do everything
53:04as a project manager.
53:06I don't know.
53:07All three of you have got,
53:08I've got your own business
53:09and all three of you
53:11have made fatal errors here
53:12and I'm sitting here
53:14thinking which one of you
53:15has got the ability
53:17to run a business
53:18in which I'm going to invest in.
53:19You should have all known better.
53:23Jane, if you have to make
53:24your mind up now,
53:25who should be fired then?
53:27Maria, Lord sugar.
53:29Over Jenna.
53:30Over Jenna,
53:31because at least Jenna stepped up.
53:32Maria and Katie
53:34were giving out all day
53:35about this and about that.
53:37No, when you argue with Katie,
53:38when you argue with Katie,
53:40when you argue with Katie,
53:42Jenna,
53:43having listened to the whole
53:44tale of woe here,
53:45who should be fired for this?
53:46If you're going on
53:48who to be fired
53:48on contribution to the task,
53:50I would have to say Maria.
53:52Maria, one more chance
53:53for you then, really.
53:54Well, I have my own business at 19.
53:56I've worked really hard
53:57and I've worked really hard
53:58ever since.
53:58Trust me,
53:58if you put me in charge
53:59of just one project,
54:01I guarantee you
54:02I will impress you
54:03and if not,
54:03I will gladly walk out that door.
54:06I am disappointed
54:07with all of you,
54:09to be honest.
54:16Jane, you say
54:20that you are
54:21a good businesswoman
54:22and started a business
54:23on your own.
54:24I put you into
54:25a piddly little business
54:26and you let it go
54:28and you screwed it up.
54:34But Maria,
54:35I'm not clear
54:37what in fact
54:38you did in this task.
54:41Maria,
54:42you're fired.
54:44I am not at all happy
55:02and, you know,
55:04there's no set rule
55:06about one person does
55:09and...
55:11Lord Sugar,
55:12I know you think
55:14that this is digging a hole
55:15but I started a business
55:17from nothing
55:18and I've made it
55:18very successful.
55:19Okay, but why
55:20did you get this wrong
55:21this time?
55:22Give me a credible reason
55:23why you should stay here.
55:25Lord Sugar,
55:26I shouldn't have
55:26delegated the finance.
55:27I shouldn't have done it.
55:29It was perhaps silly
55:31on my part.
55:32I thought by delegating
55:33it to two people
55:34that between the two of them
55:36that they'd be able
55:36to do it
55:37and that obviously
55:40wasn't the case
55:40and that was
55:41my fault.
55:42I shouldn't have done that
55:43but I won't do it again.
55:47No.
55:59I'm bitterly disappointed.
56:01You've both got businesses.
56:02I'm terribly disappointed.
56:03Go back to the house.
56:04I am going to continue
56:21I am going to continue doing what I'm doing.
56:34I will expand my restaurant, regardless of the fact that I lost this.
56:38I still will have my five restaurants when I tell them I'm 25 years old.
56:42I was there to achieve a business investment.
56:44I didn't get it. I'll get it somewhere else.
56:46I'll make my own money and do it myself.
56:51I think that maybe Jane will go.
56:57I think she's stronger than maybe the other two,
56:59but simply because she tried to be tactical in the boardroom
57:01and that usually doesn't go down very well.
57:05Oh, oh, oh!
57:06Oh!
57:07There we go!
57:10Oh!
57:11Oh!
57:14No way!
57:16No way!
57:17Come on, tell us what happened.
57:19Do you know what?
57:19Look, for this particular task,
57:21going on everyone,
57:24she contributes to this.
57:24Well, I said Maria, you said Maria,
57:26Maria said you, didn't you?
57:27How do you feel, girls?
57:28That's just taken two years off my life.
57:32In the fight for Lord Sugar's
57:34quarter-million-pound investment,
57:3714 candidates remain.
57:39Next time...
57:42The task today is all about making a new condiment.
57:49Ketchup clogs...
57:50It's not right.
57:51There's so much missing.
57:52Can I suggest we taste this?
57:53...and chutney burns.
57:55Oh, my gosh.
57:56It seems to me that the production's all screwed up here.
58:01In the boardroom, it's a pickle.
58:03What is this?
58:04It's a joke.
58:06It's a total joke.
58:08You're fired.
58:08So, Maria's got her marching orders.
58:14That taxi's off to BBC Two now,
58:16where Dara's waiting to talk about her household gadget hell
58:19in The Apprentice.
58:20You're fired.
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