- 4 months ago
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00:00This remains one of the toughest processes around
00:04Lord sugar is on the hunt for the next big thing. This is an opportunity of a lifetime
00:11Battling to become his business partner 18 ambitious entrepreneurs
00:19Action. Oh, it's a deal worth fighting. Oh, please let me finish this is absolutely mental
00:25We're gonna get nothing done if we speak to each other like this 18 candidates
00:30We just don't want it looking like hey 12 tough times. That's the biggest load of garbage. I've ever seen
00:36Oh, no, no, I'm not joking one life-changing opportunity. You're fired. You're fired. It's a bloody shambles. You're fine
00:53Previously I want you to create your own fashion brand
00:57Jordan took the top job. We're going with menswear. I definitely want it to be boyfriend. I want it to be out there
01:03But Mia was pulling the strings
01:05Could we be experimental and offer a dress on our range? Okay, and they're daring designs
01:12That is ridiculous. Who do you see popping down the shop wearing this tied them up in knots?
01:17I wouldn't wear it personally
01:18She's old as branding bombed. I don't think it would sell but her stylish sportswear focused on feeling fantastic
01:26So we're wearing recycled plastic flew off the rack
01:30Total amount of units sold was
01:332150 and on the losing team who in their right mind is gonna place an order for that Liam
01:39I can't really forgive anybody for not giving their all and Mia you were responsible for the disaster of these designs
01:49Fell out of fashion. I'm sorry to say you're fired now five candidates remain
01:56To fight for the chance to become Lord Sugar's business partner
02:09One week to go till the final showdown
02:14Hello, Lord sugar would like you to meet him tomorrow morning at 22 Bishopsgate in the city of London. Please bring your business plan. Thank you
02:28Guys interviews are tomorrow
02:30Actually really nervous. This is what we came for to talk about our businesses. It's not about the task
02:39It's about us and what we do should we go look our business plans. Yeah, yeah, that's it
02:45For the final five one last chance to polish up on their proposals
02:51Next year. I'll be turning over a million 30k average turnover per franchise
02:56Despite the worst record in the process
03:00Bright spark and Nisa Khan is offering Lord sugar a slice of her pizza business. I have a really strong academic background
03:07I got 12 a stars went to a top uni
03:09I had a top corporate job, but then I realized I'd rather be an entrepreneur and that's what led me to start my own business at age 22
03:1740 franchises by year five
03:19My immediate family weren't happy when I quit corporate to start my own business
03:23But I've worked my bones off to get this business off the ground first-year profit over a hundred thousand pounds
03:30Five-year profit over 3.6 million. This would be the most important interview of my life
03:36The stakes are so high. There's only one winner in the end and that's gonna be me
03:43Hoping to make a connection with her business networking app is 31 year old chisola chitambala hi mom. It's me
03:51Oh
03:53We are so so proud of you. No
03:56I am definitely very nervous about these interviews
03:58I mean who wouldn't be like I want this so much and so bad that I know I don't want to mess up
04:08I've just got to rise up to the challenge
04:10I think it's all about getting my head in the game and focusing and your revenue for year five
04:15Over 1.3 million my business might only be a concept right now
04:20But I need to show Lord sugar that I've got the confidence that I've got the energy to be able to make him millions because that's exactly what I believe I can do
04:32Despite being the youngest candidate Jordan Dargan has taken the process in his stride
04:37I'm 21 years old
04:39I talk a little bit different but I'm a bit quirky rough around the edges
04:43He's hoping to draw Lord sugar into the 3d animation business for Lord sugar
04:48I'm someone who has been in his shoes. I've worked my way up from nothing to something and I'm not there yet
04:54I'm still on the come-up
04:55So I think he sees that he sees something in me 1 million pound revenue for the end of year two
05:01Some big boy numbers down
05:03Lord sugar's investment will change my life and change my family's life
05:08You've worked really really hard for this. We're really really proud
05:12That's all I need. I got to do it now
05:16I'm not happy to be in the final five and call it a day. I'm here to show Lord sugar what I'm made of
05:25Convenience store owner and the rose bad rudin is hoping her bubble tea business is to Lord sugar's taste
05:32If I'm being completely honest, I always envisioned myself being within the final five
05:38I came to this process because I wanted to win the investment and that's exactly what I'm going to do
05:44Oh, yeah, that's the one with my first ever business at the age of 23
05:50I was able to turn over six figures in the first six months
05:53I have no doubt that my new business with Lord sugar would do the exact same
05:582029 one million seven hundred and thirty four thousand pounds
06:03One thing that I think I'm good at is the fact that I'm able to market myself as a brand with my new business
06:09The fact that I already have a following on social media just means that when I get the investment
06:14It's bound to be successful
06:1634 year old Essex born Dean Franklin air conditioning is the future
06:25Wants to take his homegrown firm to the next level
06:29I've never had anyone in my life who could teach me about business. It's all been self-taught
06:35Not only do we offer services we offer maintenance and repairs as well
06:39I've already got what I think is a successful business so I had Lord sugar on board
06:43He would give me the mentorship to make it a big company a massive company
06:47I feel like I'm the best in Essex, but I want to be the best in the UK
06:51We're a tried and tested company and turning over a profit. I'm doing this to
06:57Secure my family's future
07:03You're right guys
07:05I've missed you guys so much
07:07my kids are everything to me and
07:10If I'm making them proud, it's it's just you've completed it. You've completed life as a dad
07:18I'll love you and leave you I'm gonna go and read my business plan and I'm gonna bring home the win
07:25Oh, thank you, babe. All of this is for them. So I've got I've got to bring it home
07:35I
07:47Know it's gonna be hard and tough for all of us
07:49But I do just want us all to be able to do really well. How are you feeling Dean? Is there anything you're worried about?
07:54You know what? I'm not
07:56I'm not
07:58I've been saying no worries whole time
08:00Yeah, they're not good at hot sauce
08:02I'm not good at kids banking apps
08:04but air conditioning
08:06I'm shit
08:08Let's get him in them interviews and see how he's feeling afterwards
08:16Towering over the city of London
08:1822 Bishopsgate
08:20Good morning
08:40Good morning
08:42Welcome to 22
08:4422 Bishopsgate
08:46The tallest building in the city of London
08:48Now it's time to get down to business
08:52At the end of this process
08:54I will be investing two hundred and fifty thousand pounds in one of you
08:59So I've asked my most trusted advisors to assess both your business plans and your personal credentials
09:08So please hand your proposals over to Tim and Karen
09:22Well good luck and I'll see you in the boardroom tomorrow off you go
09:26Lying in wait
09:30Separating fact from fiction
09:32Publishing pioneer Mike Suter
09:34You've taken both of those cuisines and you've put them together
09:36So therefore you've doubled the number of competitors
09:40Surely you can see that
09:42Head of a billion pound media firm
09:44And never afraid to get up close and personal
09:46Claudine Collins
09:48You've got a huge amount of followers on Instagram
09:50I have to question your motives for being here
09:52Is it to be famous and to use this as a platform?
09:58Rooting out wrongs in candidates' plans
10:00Global design agency founder Linda Plant
10:02You've got no real history
10:04You've got no real experience
10:06But scaling up to one million pound projected revenue in year two
10:10It's nonsense
10:12It's absolutely nonsense
10:14Sniffing out plans that don't add up is business bloodhound
10:18Claude Littner
10:20You're not going to expand throughout the whole of the UK are you?
10:22I mean it's a big country
10:24It's a massive country
10:26North, south, east, west
10:27All over
10:28Why not? It doesn't matter
10:29It could go that way or that way
10:30It does matter
10:31They're not waiting for you
10:34Definitely feeling the pressure and the nerves right now
10:36We have to make sure we know our business plan
10:38Like the back of our hand
10:40It's definitely going to be the most difficult interviews of our lives
10:42Yeah
10:43Yeah
10:44There's going to be flaws in my business plan
10:46I've never written one before
10:47But it's about what I know
10:48So I'm confident
10:50Okay
10:51I'm the first one up
10:53Good luck Anissa
10:54Thank you
10:55You've got this girl
10:56You've got this Anissa
10:57I can't lie I'm happy it's not me walking up those stairs
11:01This has made it so real
11:03Good morning
11:04I'm Anissa
11:05Nice to be
11:06Sorry
11:07So Anissa we'll start off by you telling me a little bit about this business
11:13So my business is Indian style pizzas
11:15I've been operating it for three years as a dark kitchen
11:18So it's primarily just for delivery services
11:21And my goal is to have one my first brick and mortar store
11:24And two expand it to franchises
11:26All right your plan is to have this flagship store
11:31Yes so the reason why I want at least one brick and mortar store
11:34Is purely for the basis of marketing
11:36I can't necessarily get someone to come to my dark kitchen in the back of a restaurant
11:40No
11:41It's not going to look good
11:42Okay that's great
11:43But I wonder why you're rushing to market with some very different options
11:48When actually what you're doing could grow this business quite significantly
11:53By having more dark kitchens by expanding
11:55No you're right
11:56Stop agreeing
11:57You're supposed to be saying
11:58No I didn't agree
11:59At some point in the future you can look to do something perhaps different
12:02But what it seems to me is you're rushing and launching into things
12:06Before you've actually proved that actually you've got something that the market wants
12:10You're trying to do too much too quickly and you'll fail
12:15Oh my gosh I'm nervous for this one guys
12:18Yeah
12:19I'll see you guys later
12:20Good luck Anna Rose
12:21With Linda you have to stand around
12:26If you don't she's going to steamroll over you and leave her carcass on the floor
12:31Hello Linda
12:32Hi
12:33Nice to meet you
12:35Would you like to describe your business plan for Law Sugar?
12:38I currently own an Asian convenience store
12:41And we had a small bubble tea kiosk within that
12:45So my aim is to open bubble tea shops
12:47So the bubble tea market
12:49It's definitely a heavily saturated market isn't it?
12:52Because it's been around since 1980
12:54There's already 1500 bubble tea stores across the UK
12:59I appreciate it's been around for a while
13:01But coffee shops have been around for a while
13:03And there's still emerging brands that do great
13:05Don't compare bubble tea to a coffee chain
13:08You can't
13:09Yeah
13:10So don't
13:11And then you go on your expansion programme
13:13320 stores in 10 years
13:16Your biggest competitor Mooboo
13:18They got 100 stores in 13 years
13:21So what gives you the confidence to think
13:23You can achieve more than established businesses?
13:27Well as you said you know there's 1500 bubble tea shops in the UK
13:31But you could probably only name you know 10 that people really know
13:34Why will profit be higher with you?
13:36Well I'm quite
13:37You're a complete unknown
13:38You're not even saying I'm going to do what the others are doing
13:40You're going to beat the others
13:42I think it's wildly optimistic and I think it's not realistic
13:47Oh Amber Rose tell us
13:49What happened?
13:50How was it?
13:51Erm
13:52That was worse than I could have ever imagined
13:54Really?
13:55To be honest
13:56Erm
13:57She just thinks the bubble tea market is saturated
13:59And isn't viable for the amount of stores I want
14:01And I just solely disagree
14:03Yeah
14:04Yeah
14:05So I'm up next
14:06And how are you feeling?
14:07Sav it Mike
14:09I mean it's your time now
14:11This is my time
14:12It's your time to talk about AC Dean
14:13I know
14:14Wish me luck
14:15Good luck
14:16Smash it
14:18Mate he's been so excited to talk about AC
14:21So he's looking forward to this
14:23Pleasure to meet you Mike
14:24Take a seat
14:25Thank you
14:26He hasn't expressed any nerves
14:28He's been the most confident
14:29Yeah
14:30I feel like it's blind optimism
14:32Tell me about your current business
14:35So it's a future proof company
14:37Everybody is going to need air conditioning at some point
14:40And they need it now more than ever
14:43With the increase of climate control
14:45Climate control?
14:46Climate control
14:47Yeah
14:48The increase of climate control
14:50What does that mean?
14:51So the climate that we're living in
14:53Erm
14:54Not climate control
14:55Erm
14:57Climate
14:59Erm
15:00Yeah
15:01Climate zone
15:02Is depleting
15:03The climate zone
15:04Is depleting
15:05The climate zone is depleting
15:06What does that mean?
15:07So obviously now that we're getting longer summers
15:12We're getting longer summers?
15:13We're getting longer summers?
15:14We're getting longer summers?
15:15Yeah
15:16It's an actual fact
15:17Is it?
15:18Yeah
15:19Where from?
15:20Where are you getting your facts from?
15:21It's just
15:22There it is
15:23It's a fact
15:24Which season is getting shorter to get longer summers?
15:26The hottest day of the year gets hotter every year
15:28Fact
15:29And we also get longer summers
15:31So which season is getting shorter for summer to get longer?
15:35Yeah
15:36So winter is getting shorter?
15:38Is it?
15:39Hmm
15:42So first of all can you just explain the business that you would like Lord Sugar to invest in please?
15:47Yeah so I've got a 3D animation studio and we specialise in product advertising
15:53So you know I run an ad agency?
15:55Yeah
15:56You said that one of the ways of getting new clients is via your marketing strategy
16:01Which you detailed as pay for advertising, networking events
16:06Yeah
16:07And taking over Piccadilly Circus to showcase your capabilities
16:11Yeah
16:12For £20,000 a year
16:14Do you know how much Piccadilly Circus is for one week?
16:17I do not know
16:19Around £250,000
16:21Okay so yeah maybe Piccadilly Circus was a little ambitious
16:25For £20,000 if you can do that I think I'd give you the investment myself
16:31So on your website it says
16:33Our fully qualified engineers will always treat your home as if it were their own
16:37Yeah
16:38And you stand by that?
16:40Stand by that
16:41Do you remember posting this on social media?
16:45So we was working in a sex shop and I thought it would be quite funny
16:50Clearly not
16:51It's a sex toy on an air conditioning unit and it's currently on your social media
16:57Yep
16:58This doesn't say to me here's a trusted organisation that's going to come into my home and treat it like their own
17:05And does it really feel like fun right now?
17:08Not right now
17:09Not right now
17:10Not right now
17:11Alright thanks for your time
17:12Thank you Mark
17:13Dino
17:14Dino
17:19Dino
17:20Dino
17:21Here he comes
17:22Oh guys
17:24I've never been more embarrassed in my whole life
17:26Oh my gosh
17:27Really?
17:28You're looking a bit red
17:30What happened?
17:31Honestly
17:32He's just whipped out some photos of stuff that I've done on my social media
17:37No
17:38What?
17:39It was quite bad
17:40Really?
17:41Really embarrassed about it
17:42They dig up all of your skeletons
17:45It's going to be a long day
17:47Looks like I'm next guys
17:49Oh
17:50You've got this in the bag Chisola
17:52Let's see
17:56Chisola is a warrior
17:57And she's dressed like a superhero today
18:00I think she's going to go in there and smash it
18:02Hello
18:03Hi Chisola
18:04Hello
18:07Do you want to describe your business plan to me?
18:10Yeah, it's a matchmaking app for entrepreneurs and investors to connect for people to be able to secure investment
18:18You think there's a gap in the market for this business?
18:21Yeah, absolutely
18:22I do think there is a gap in the market for it
18:24I think that is an absolute false statement
18:27There are numerous platforms such as AngelList, Crunchbase, LinkedIn, AppSwitch, FundsUp, Silicone Canals, GlassDollar
18:38I mean, how can you come here for an investment and not be aware of all of this competition?
18:45I did research some of the competition
18:47I do think there are
18:48But you missed all of these, didn't you?
18:50Yeah
18:51However, I don't believe everyone does what I do and especially the vetted
18:54Well, you haven't done it yet
18:55But wait a minute
18:56You haven't done it yet
18:57What I would like to do
18:58It's an idea
18:59You haven't done it
19:00You've got no experience of it at all
19:02Okay
19:03Thank you very much
19:04Brutal
19:11Wow
19:15How was it?
19:16Honestly, I've come back traumatised
19:18Were there any positives?
19:20No, I don't think I can even clutch onto any positives
19:25Hello Mike
19:26Hi, please take a seat
19:27Your CV says that you are the winner of The Apprentice 2025
19:34Congratulations
19:36Is this confidence or is this arrogance?
19:38I wouldn't say it's arrogance
19:40I definitely think it's important to be confident within yourself and stand out
19:44Hmm, so you want to sell franchise licences across the UK?
19:48That's correct
19:49Why would I pay to franchise something that has no track record?
19:54What makes us different is the small things like our split cup
19:58I kind of want us to be the trailblazers when it comes to the split cup in the UK
20:02Talk to me about these split cups then
20:04Yeah, so at the moment bubble tea just comes in one cup
20:07But a split cup would allow you to customise it into two separate drinks
20:12It's a split cup right there, is that the kind of thing you're talking about?
20:15Absolutely, yeah
20:16Okay, so you say this would be a trailblazing
20:18This would give you a real competitive advantage
20:20There's nobody else doing this at the moment
20:26Well, perhaps you can explain that then
20:28Because this is not unique
20:30This is not original
20:31I'm not saying that we're the first in the UK
20:33There are bubble tea companies that use it
20:35So this is not original
20:36But they're not advertising it the way that we are
20:38You've pitched your entire business plan on the basis that you're going to bring in innovation
20:43And what I'm here to tell you is, it is not unique
20:46It is being done before
20:51Well guys, I'm off to chat with Claude
20:53Oh, good luck, Jordan
20:54Yeah
20:55Seriously, good luck
20:56I'm going to need it
20:58He's been chucked in at the deep end there, Jordan
21:02Right, this is a big one
21:03Yeah
21:04Yeah, hopefully he can stand his ground
21:05One thing I know about Jordan is he always rises to a challenge
21:10Yeah
21:11Good afternoon Claude
21:14Hi there, Jordan
21:15Yeah
21:16Right
21:17Your business plan is 15 pages long
21:19And half of it is with rubbish
21:21Erm
21:22Let's get onto some numbers, okay
21:23You've got a few things in here
21:25Sort of a few costs
21:26Everything's cheap
21:27But you're not cheap
21:28Because you charge a thousand pounds a day
21:30Have you got paid work for a thousand pounds a day?
21:32I've had, yeah, two or three
21:36What you've portrayed here for me
21:38Doesn't give me a hope in hell
21:40Of going back to Lord Sugar and saying
21:42Yep, you know what?
21:43I think you've got something with this guy
21:44Because there's not enough
21:45There's not enough to go on
21:47Look, what we've done today
21:49Is not massive
21:50But what I am doing
21:51Is building my reputation in the industry
21:53And I do believe that we're in enough time
21:55We will be able to charge the rates of the big studios are playing
21:58But I am the little guy right now
21:59I'm happy for you to be the little guy
22:01Because from small acorns
22:03Whatever it is grows
22:04Yeah
22:05That's fine
22:06But you're not giving me that information
22:07There's not enough to go on
22:09Thank you Claude
22:10Cheers
22:19Giorno
22:20How was it?
22:21Are you alright?
22:22It's just frustrating
22:23I feel like
22:24Like I'm a serious candidate
22:25You know what I mean?
22:26I'm here with proper business acumen
22:27Yeah, of course
22:28It's a bit deflating that you feel like
22:30Damn am I really not good enough?
22:32You know what I mean?
22:33Yeah
22:34They're just like
22:35Keep your chin up man
22:36Hi there
22:52Hi there
22:55You are one incredibly clever young woman
22:59You speak four languages
23:01Is that right?
23:02Four or more
23:03Four or more
23:04Incredible
23:05Including Japanese
23:06So explain to me
23:07So explain to me
23:08Kind of as really such a high achiever
23:10Someone who could literally get to the top
23:13Of any I believe corporate career
23:16You want to go and concentrate on this pizza business
23:20Yeah I think what it comes down to
23:22Is being my own boss
23:23And having my own time
23:24And choosing what I want to do
23:26I see myself
23:27You know in a few years
23:28I do actually want to be a mother
23:29Yeah
23:30So I think what's great about having your own business
23:32Is one you control your finances
23:34You control your time
23:35And it would allow me to also like
23:37See my future children
23:39And have that balance
23:40I think that's really really valid actually
23:43What are you going to do with Lord Sugar's investment?
23:48I need a hub
23:49I need a showroom
23:50No
23:51Don't need a showroom do you?
23:52Erm
23:53I think it gives us the opportunity to upsell the products
23:55Well we've got 250,000 quid haven't we to use?
23:58Yeah I wouldn't look to spend the whole amount
24:00What portion actually are you looking to spend?
24:02Probably half
24:03The rest would be a safety net
24:05Safety net for what?
24:06Just in case
24:08In case what?
24:09You don't know what's around the corner
24:10You would just
24:11Well Lord Sugar bloody one needs to know what's around the corner doesn't he?
24:14Because he is not going to be happy giving you 250,000 pounds on
24:17We don't know what's around the corner
24:19I need a safety net
24:20The money would be great
24:22But it is the mentorship that I'm actually needing
24:24What are you doing here if you need mentorship?
24:26Yeah
24:27Plenty of people who can give you mentorship
24:29You've got a nice little business you know
24:31Yep
24:32You don't really need that investment
24:33Okay
24:36Okay look I'm going to tell you where I am with this
24:38I think the whole proposition is absurd
24:40But you're going to try and persuade me otherwise
24:42I am
24:43Good you won't be able to but good luck if you want to have to try
24:46I think that you're trying to fix a problem that doesn't exist
24:50I've raised money
24:51I've been an investor
24:52And also I've gone through all the various gamuts
24:55Of looking for people
24:56Pitching
24:57What you want to do is you actually want to understand the individual
25:00You want to meet the person
25:01Yeah
25:02It's an essential part of a transaction
25:04I think what's been key is the fact that people can't necessarily always find investors to go to
25:09And I think this way they're able to match with people who they can then pitch to
25:13It's like dated apps
25:15So you know
25:16I've not gone on a dating app
25:17So I've got experience there
25:18No
25:19I can
25:20But a dating app
25:21Yes
25:22Is swiping left or right
25:23Or whatever it happens to be
25:24Yeah
25:25That's not what this is about
25:26This is a serious business of trying to find an investor
25:28Mm-hmm
25:29You're saying mm-hmm but I mean
25:30Yeah
25:31I
25:32That doesn't come naturally to me
25:33Look I know it sounds ambitious but I do believe that
25:36Ambitious is one thing
25:37It's so unrealistic as to be just nonsensical
25:42You look like you've been to war
25:44Honestly
25:45Talk to us
25:46Yeah tell us what happened
25:48Right
25:49Brutal
25:50I honestly don't think it can get any worse than what I just experienced
25:53Gosh
25:54Yeah that's harsh
25:55Yeah it's definitely been a tough day so far
25:57Yeah I feel like this morning I was really excited
26:00But I've now been humbled and calmed down
26:03Look we all know these interviews aren't here to rub our egos
26:06No
26:07You know they are here to tear apart our business plans
26:10Just gotta take the punches and keep moving
26:13Hi Claude
26:26Hi there
26:27Pleasure to meet you
26:28My God it's a pleasure
26:30Take a seat
26:32I can see on your website you know even the fact you've only been around for eight months
26:38You've still worked with some of the biggest brands in the world
26:41I mean these are extraordinary how did you win that business?
26:45In terms of the portfolio work not all of them and it's Satan
26:48Some of them are so beats for example as a spec piece
26:51I'm sorry so what you're saying is the work that you've got on your website that wasn't for clients?
26:56No some of it was and some of it wasn't
26:58So Aston Martin
27:00Aston Martin was not
27:01Nike
27:02Nike was not
27:03Red Bull
27:04Red Bull was not
27:05Nowhere on your website does it explain that
27:08I think it's really misleading
27:10I did it to try and get the attention of the big brands and show them that I'm just as good as anyone they've got in house
27:16You are pretending to the world that you've been paid to do this work
27:21And that the copyright holders are happy for you to do it
27:23I take that on board
27:26Right you've got a business that is profitable
27:30Yep
27:31Good but you do know that this is a hopeless business plan don't you?
27:34Okay
27:35The first thing is that your balance sheet here for 2022
27:39But then what you provide in your business plan is different
27:43To be fair it's stuff the accountants deal with
27:46Do you look at that regularly?
27:48No not really
27:49No
27:50So do you know what profit you're making?
27:51I do
27:52Seriously do you know your profit?
27:53Yeah
27:54Last year was 74
27:55Okay
27:56This year was 161
27:58It's around that figure
27:59Yeah
28:00It's around that figure
28:01It's 161
28:02So basically there's two of you
28:04You and your partner
28:05No
28:06No no so we've got our wives on there as well
28:08Right
28:09Work for the company
28:10And they would relinquish their shareholding
28:12Yeah so their shares would be going to Lord Sugar
28:13Okay
28:14So what's your plan?
28:15Where's it going?
28:16So I want to get this to a stage where I'm advertising on TV
28:20No company's ever done it
28:22Well there's a good reason it costs a fortune
28:24See I don't know these things quite
28:26How can I expand?
28:28Yeah and I just worry that that's what Lord Sugar's going to need to kind of give him confidence
28:31To know that he's investing in somebody where there's a plan
28:34But your plan is a bit woeful really
28:37Anissa what's so different about your pizzas?
28:42The base is Italian base with the sauce you can pick either the typical Italian marinara sauce
28:47Or we have our very own spicy masala sauce
28:49If it's only toppings that marks out the difference between you and your competitors
28:54Is your product innovative enough then to cut through to a bigger market?
28:59I think it is with the topping that recipe is unique is special and I know it tastes good
29:04I go to great lengths to ensure that my analysis for Lord Sugar is as detailed as possible
29:11Evening Alan, I've come to South London this evening
29:17I've ordered one of Anissa's pizzas and I'm just waiting to pick it up
29:21I really hope it tastes good
29:23For her sake
29:25So it was a simple pick up
29:27But there were some serious problems
29:29Oh yeah
29:30Firstly the order was late
29:31The chef had not realised that the order had come through
29:34I'm so sorry about that
29:35That's definitely not acceptable
29:36When it finally arrived
29:38I took the pizza outside and I tried it
29:41I would best describe it as
29:45Delicious
29:46Thank you
29:47It was a five star pizza
29:50But you really need to think about product innovation
29:53Because I think it's too easy to copy
29:55Okay
29:56And I think the biggest place you can innovate is in terms of the base
30:02How did that go?
30:03Oh
30:05That was definitely interesting
30:09Actually
30:10Um
30:11He went down to my pizza place
30:13No
30:14And five starved my pizza
30:15Oh wow
30:16So he ended it well and I was so happy
30:18Yeah
30:19Wow
30:20Alright guys, I am off to see Claude
30:22Wish me luck
30:23Good luck
30:24Good luck
30:25Good luck
30:26I hope he's in a good mood for you
30:27Me too
30:28Me too
30:29Right Amber Rose
30:31You've got this shop
30:33Mm-hmm
30:34Okay
30:35You were selling bubble tea
30:36But you stopped selling it
30:37Mm-hmm
30:38Why would you do that?
30:39Um
30:40We didn't want to dilute the business by
30:43Having two things running at the same time
30:46It was making it hectic
30:47No, there's nothing hectic about it
30:49You're selling groceries, whatever it is
30:50And you're selling the bubble tea, which is a winner
30:52Mm-hmm
30:53Well, if there's a demand for something
30:55There's no logic in my mind
30:57Why you would deprive yourself of the income and profit
31:01Unless there's something that you know that I don't know
31:03I think more than anything, to be completely blunt and put it simply
31:06It was more of a spacing issue within our shop
31:09But why get rid of bubble tea when there's a demand?
31:12I mean, it doesn't make sense
31:18Not only are you a qualified nurse
31:20You're also a businesswoman, an athlete, figure skater
31:24Yeah
31:25Netball player
31:26Yeah
31:27And you go travelling
31:28So my question to you is
31:29Do you get bored easily?
31:30Um, I wouldn't say I get bored easily
31:32But what I would say is that, you know, from my mum
31:35From a very young age, she's been a hard worker
31:38And I think that's instilled in me quite a lot of values
31:41And qualities that I now have
31:43Does she have a business as well?
31:44So no, my mum doesn't have a business
31:46But she is a director of care
31:48Yeah
31:49And she's worked her way up from the bottom
31:50Yeah
31:51She was a nurse in Zambia
31:52She came here
31:53She started off working in a care home as, you know, a sister
31:56And has worked so hard and sacrificed so much
32:00Erm
32:01You're very close to her, obviously
32:03Yeah
32:08Can
32:09I think my mum's such a giving person
32:12Yeah
32:13And I just want to be able to be half of the women that she is
32:16That's lovely
32:19How's Claudine?
32:20She spoke about my mum
32:22And of course
32:23She got me
32:24She can
32:25She got me, yeah
32:26She broke me, guys
32:27It's always emotional for me
32:29Yeah
32:30Gonna get emotional now
32:31Aww
32:32Well done, Cesare
32:33Oh, gosh
32:34How are you?
32:35You can use your cube to wipe your tears
32:37Oh, yeah
32:38Thanks, babe
32:39Right
32:40Right
32:41I've got Linda now
32:42Wish me luck
32:43See you later, Lisa
32:44Thank you
32:45You got this
32:47So, I looked at your business plan and your predictions
32:50Well, it's a bit fresh air, really, isn't it?
32:52I mean, your growth plan
32:54800 customers a month in year one
32:58Going to 1,280 in year two
33:01And then it just goes wildly on
33:04But it's all with three staff
33:05I think that's an oversight
33:07I should be adding more staff as the business grows
33:09And then you go on
33:11One million turnover by year five
33:14762,000 growth profit
33:16Where?
33:17Just tell me
33:18Where have these figures come from?
33:20It's fresh air, isn't it?
33:21You don't really
33:22I would say
33:23You don't really know, do you?
33:24It's a projection
33:25I do believe in the product
33:26I believe it's a good idea
33:28You know, look
33:29Believing in the product is one thing
33:30I'm sitting here
33:31And I actually believe in the product
33:33But really and truthfully
33:34Your current business plan isn't viable to me
33:37Most of it I could rip up
33:39But I know that academically
33:41You're accomplished and capable
33:42So don't give twaddle and waffle
33:44And fresh air like this
33:48So, you say that this business
33:50Will draw on your experience with dating apps
33:53Is that right?
33:54Yes, that is correct
33:56How much experience do you have with dating apps?
33:58You know, I've used them
34:01I mean professionally
34:03How many of you managed?
34:04How many of you run?
34:05I haven't run any dating apps
34:06I haven't managed any dating apps
34:08But what I have done is been a user on the other side
34:11I know, but this is a formal business plan
34:13In which you say this will be based on my experience with dating apps
34:16The whole business idea is not solely based on me using the dating apps
34:21But it's what you said
34:22It's what you said in your business plan
34:23I'm not making it up
34:24Of course, of course
34:25And what stops entrepreneurs looking at the list of investors
34:29And just contacting them directly?
34:31You wouldn't be able to see any matches without paying the subscription for the app
34:35OK, but the investor doesn't have to pay the subscription, do they?
34:38Yeah, the investors do have to pay the subscription
34:40Oh, really?
34:41Yeah
34:42My concern is I don't know a single investor who would pay for that sort of service
34:50I've got to tell you something
34:51I think to get to the final five at 21 years old is quite impressive
34:56Thank you very much, I appreciate that
34:58I think your business plan's a bit of a car crash though
35:01Looking at the work history, there's very little experience
35:05You're a self-taught 3D artist, aren't you?
35:08That's how this all started
35:10Me as a self-taught freelancer
35:13You say you want to acquire top-tier talent for the least amount of money possible
35:18Well, obviously, as little as possible, yes, I believe you can
35:21Well, so, but it's a rubbish statement
35:23Why would top-tier talent come to you, an unknown?
35:26I wouldn't say we're unknown
35:27Oh, please
35:28Of course you're unknown
35:29You're eight months old
35:30Salaries
35:313D Junior Animator
35:3318 grand
35:34Even a junior intern gets 26,000 a year
35:37You need to go away and rewrite a better business plan
35:42Because this business plan is a car crash
35:44Thank you very much, isn't it?
35:46It's been a pleasure
35:47Love it
35:48It has
35:49Thank you
35:50Thank you
35:51It's quite interesting because reading your application form
35:56I couldn't really get a sense of you
35:58You know, you were asked what makes you different from the other candidates
36:02You put, I can sell air conditioning
36:06Right?
36:07Not really the kind of thing that I would expect
36:10Yep
36:11What's the most interesting thing about you?
36:13You said, my wife and two kids
36:16Yeah, I mean, they're my world
36:18Yeah
36:19They're everything to me
36:20So, they are the most interesting thing about me
36:22I'm so proud of every single one of them
36:24And it's, I'm just trying to, yeah
36:26I'm just trying to make them proud of me
36:29I mean, how's it been being away from them for all this time?
36:32Very hard
36:33Yeah
36:34It's been one of the hardest things I've ever had to do
36:36I've never been away from them
36:38Is that what you're doing this for, is for them, for your family?
36:41Yeah, I mean, I'm here to secure my future and their future
36:46I want to give them a business that's running for them
36:49Or they can get involved with
36:51So, yeah, it's all about them
36:53How was it?
36:58Oh, she got me
36:59Yeah
37:00Yeah, we knew it
37:01Yeah, it was just a really nice conversation, you know?
37:03Yeah, I think all of us are just so happy that it's over now
37:07Yeah, roll on the boardroom tomorrow
37:10Yeah
37:11I guess, may the best business win
37:12Yeah
37:13Well done, everyone
37:23Good morning
37:24Good morning
37:25Good morning
37:26Good morning
37:27Good morning
37:28Good morning
37:29Good morning
37:30Well, thanks once again for helping me out in this, the 19th year of this
37:35The Apprentice
37:36The Apprentice
37:37Claude, you've actually been in every single one
37:38Yeah
37:39Amazing
37:40Tim, you were the winner of the first
37:44I survived, Claude, the letter to Claude himself
37:45Yeah, you did, you survived.
37:46You got a survival badge.
37:47Yeah
37:48Yeah
37:49I survived, Claude
37:50Right, well without one sure
37:51I survived, Claude, the letter to Claude himself
37:52Yeah, you did, you survived. You survived, you survived. You've got a survival badge.
37:56In this, the 19th year of The Apprentice,
38:01Claude, you've actually been in every single one.
38:04Yeah.
38:05Amazing.
38:06Tim, you were the winner of the first.
38:08I survived, Claude, the legendary Claude himself.
38:11Yeah, you did.
38:11You survived.
38:12You got a survival badge, haven't you?
38:14I survived, Claude.
38:17Right, well, let's start with Anissa.
38:21Claudeine.
38:21Her business is doing a fusion of Italian and Indian pizzas.
38:29Mike, you actually tried one of these things, is that right?
38:32I ordered it online and it was fantastic.
38:37Genuinely five-star pizza.
38:40And so I think this is a really distinctive offering.
38:42I've never tasted pizza like this before.
38:44She's given me a good idea there.
38:46I could branch out with a Charmaine bagel.
38:48Yeah.
38:50How about that, Claude?
38:51No.
38:54Linda.
38:55She is a smart, accomplished woman.
38:57And I think if she focuses on the dark kitchen,
39:00then she could do very well.
39:02Claude, did you do a dive into her business model?
39:06Yeah.
39:06Well, it's hard to really get to the bottom of it.
39:09She doesn't spiced up the numbers also.
39:11She may well have done.
39:12The problem is that it's a pizza
39:14and you've got some established market leaders
39:17and it wouldn't take too much if there was a demand for that kind of topping for people to copy her.
39:22Right.
39:22I think if you're to pursue this, then further innovation is really important.
39:28But I think on a product as good as that, you can build a business.
39:32Okay, good.
39:33Well, let's move on.
39:34So we'll talk about Jordan.
39:37Jordan has started a 3D animation studio.
39:40He would like your investment to grow the team and to grow his reach to turn this into something where he can actually deal with really big global brands.
39:50Well, he is making a success.
39:51He's already working with these big brands.
39:53See, that's not accurate.
39:55What Jordan has done, and they're across his website and on his social media,
39:59is he has borrowed, if you like, big brands and he's used those brands
40:04and he's created some really quite impressive looking work.
40:09So he's done the work for the big brands without them asking for the work and without them paying for the work.
40:13Yes.
40:14Oh, that's very different.
40:15He's self-taught.
40:17He taught himself from YouTube.
40:19He is a trier, I have to say that.
40:22I mean, he's got aspirations to have a billboard in Piccadilly Circus.
40:26Yeah, I said to him, if you can get Piccadilly Circus for 20 grand, I'll give you the investment myself.
40:31Ultimately, it's about £250,000 for a week.
40:34So...
40:35That was very naive.
40:36Yeah.
40:37Yeah.
40:37The one thing I would say about Jordan is I think he has come on the most through this process.
40:43Yeah, he has, yeah.
40:44In my opinion, he is an amazing young man.
40:49But he's finding his way.
40:51This may be the thing that is his thing or it might not.
40:55Hmm.
40:56I've got to decide if it's Looney Tunes, I think.
40:59Right.
41:00Now we've got Amber Rose.
41:02Her CV at the very top of it says, winner of The Apprentice 2025.
41:07Really?
41:07That's the headline at the top of her CV.
41:10Hmm.
41:11What exactly is this bubble tea?
41:13It's a kind of tapioca, sugary drink.
41:16Hmm.
41:16It's been very, very popular.
41:19There are currently 1,500 stores selling bubble tea across the UK.
41:24Really?
41:25Right.
41:25Um, yeah.
41:26She had a USP within her business plan.
41:28And the USP was to create a drink which has two sides to it, as I was able to show her.
41:34However, it's not unique.
41:36I found one of these double cups from a different store.
41:40So, what she imagined...
41:42When you drink a double cup, if you put it to your lips like that, does it flow out the other side?
41:46I wanted that.
41:46You have a straw.
41:47You need two straws.
41:49Oh, right.
41:50One each side.
41:51Okay.
41:51But Amber Rose is presently running an Asian convenience store.
41:55And now she wants to open stand-alone bubble tea stores and then a franchise.
42:01Hmm.
42:01She's got this idea that she's going to dominate the bubble tea market, although it's been established for many years.
42:07Hmm.
42:07So, she's late to the market.
42:09Um, and I'm not sure there's that much growth in the market as we stand here at the moment.
42:14Okay, let's talk about Dean now.
42:16Him and a mate owns this business.
42:20But, in fact, it's further split between their wives.
42:24Yeah.
42:24Right?
42:24And if I was to have my 50%, I'd be getting the wives' shareholdings.
42:30Yeah, that's right.
42:31So, Dean has a fast-growing air conditioning installation and servicing company in Essex.
42:36And what he wants is he wants your investment to fuel expansion.
42:40If you look at his business, he's doing all right.
42:42He made $74,000.
42:44He hopes to make $116,000 this year.
42:46So, it is a sort of growing business in a market which has growth to it.
42:50So, from that point of view, it's safe.
42:53Whether he's an entrepreneurial being, I wasn't able to really test.
42:57Yeah.
42:57I saw his business plan.
42:58It wasn't very big, was it?
43:00It was slimmer than the collected wisdom of Piers Morgan, I think.
43:05Yeah.
43:05If you lay it near the air conditioner, we'll blow it away.
43:10I wonder who wrote it, Claude?
43:12I think he probably wrote it because it's rubbish.
43:14When I question him, he doesn't actually need your investment.
43:19Oh, right.
43:19That's right.
43:20He doesn't, but he's very keen to have you mentoring him, Alan.
43:24He definitely is.
43:25He is absolutely desperate to make a success for his family, and he is doing it all for them.
43:32That's lovely.
43:32Yeah.
43:33All right, let's move on to Chizola.
43:35She wants to create an app to connect investors to entrepreneurs.
43:41Is that right?
43:42Yeah.
43:42Claude, has she got any experience in the app world?
43:45No.
43:45None?
43:46No.
43:46So, she's just, like, jumped out of bed one Monday morning and said,
43:50I'm going to have an app that's going to bring entrepreneurs and investors together.
43:54She hasn't really thought through the mechanics of how it would work,
43:58even to the point where she's saying, well, it wouldn't just be entrepreneurs
44:00that would pay to subscribe to the platform.
44:03Who else?
44:03It would also be investors, and the investor would be willing to pay.
44:07That's ridiculous.
44:07Sounds like she's basing it on a dating app.
44:09You get as many women on for free, so the men pay.
44:13Yes.
44:13I think that's what...
44:14It's true.
44:16That's how it works.
44:17I wouldn't know.
44:18That's how it works.
44:19I think that's what she's confused her whole new business is.
44:23She thinks it's, like, as simple as a dating app.
44:26Okay.
44:26And it's very, very much more complicated.
44:29That's a shame, because she's a very nice lady.
44:32Mm.
44:32Very nice and bright.
44:34Mm.
44:34No question of it.
44:36But I'm disappointed in that's what she wants to do.
44:39Mm.
44:39But, yeah.
44:41Well, once again, thank you very much for your assistance.
44:45Very kind of you.
44:46So, I'll see you soon.
44:48Okay?
44:56Could you send the five candidates in peace?
44:59Yesterday, tough day for you, yeah?
45:14But this is a serious business,
45:16and I put my trusted advisors
45:20to have a deep dive into you personally
45:23and into your business plans, yeah?
45:26Now, Jordan, you've grown a lot in this process.
45:31Pinocchio's finally become a boy.
45:34Now, most of the work on your website was unpaid, I believe, right?
45:39You've just taken the brand.
45:40They haven't actually come along and said to you,
45:43do something, have they?
45:44So, there's a mix of work that I've been commissioned to do
45:47and a mix of just work for my portfolio.
45:48What have you been...
45:49Run me through what you've been commissioned to do, then.
45:51So, Crafted London, our most recent one,
45:54and they're one of the biggest jewellery brands on Shopify.
45:57I've done Cash Beauty back home,
45:59one of the biggest beauty brands.
46:02And they paid you to do that, didn't they?
46:03Correct, yes.
46:04So, what has your turnover been so far?
46:06Today, it's just north of £20,000.
46:10And how long have you been at that?
46:12So, eight months technically is when I started learning 3D.
46:15I am only young.
46:16I'm not going to claim to be one of the big dogs in this industry yet,
46:20because I'm not.
46:21Right.
46:22Well, not much of a business here at the moment.
46:25I'll be honest, Lord Sugar, there isn't.
46:28Look, I'm not trying to, you know, waste your time here.
46:30No, I understand what you're saying.
46:32I understand what you're saying.
46:33And this is really an embryonic stage, isn't it, really?
46:36Yeah.
46:38Right, now then, at the other end of the table, Chisola.
46:41Yes, Lord Sugar.
46:42Now, you're looking for investment in this app
46:46to introduce entrepreneurs to investors.
46:49Yes, that's correct.
46:50You've got no experience in apps, have you?
46:52No, I don't.
46:53I do recognise that it is a new industry
46:56that I would be wanting to go into.
46:58I know, obviously, speaking to your advisors yesterday,
47:00there are a few holes in my business plan,
47:02and I can, you know, recognise that.
47:05But I still truly believe that it is a viable business.
47:08I mean, it is like a dating app, isn't it?
47:10Yeah, it is a matchmaking app,
47:12and it definitely comes off the premise of dating apps
47:15in terms of being able to swipe.
47:17But I wanted to simplify the process
47:19and, you know, try and bridge a gap
47:21for people to be able to connect.
47:23Yeah.
47:24Not so much Tinder, more like Spender, really.
47:27And, you know, I've always had a policy that says
47:30people shouldn't go into business
47:32unless they have some kind of experience in the field.
47:36Have you spoken to any entrepreneurs
47:38to ask if they would go on, put their business on this app?
47:41Yeah, so I've spoken to over 70 business owners,
47:45and they would put their ideas onto an app.
47:48I haven't spoken to as many investors.
47:48If it was free, they would, yeah, I think.
47:51No, even paid for.
47:53Yeah.
47:54OK, now then.
47:56Dean.
47:57Yes, still sugar?
47:58Air conditioning.
47:59Yep.
47:59Your turnover is what?
48:01Half a million.
48:02So the net profit is 171.
48:04And I now realise that you've got a partner, Alex,
48:08is that right?
48:09That's correct.
48:10So, listen, blunt question.
48:12Are you the Del Boy or Rodney?
48:14I'm the Del Boy.
48:15You are?
48:15I run the business.
48:17It's mine.
48:18And I've built up a very good reputation in what I do.
48:21Hopefully, next year, you'll be millionaires.
48:24I think we will.
48:26So I understand the shareholding is broken down
48:29between you and Alex,
48:31but your wives, respectively, have got 25% each.
48:35So they'll give it to me,
48:37and then they won't get the hump over that then, will they?
48:40No.
48:40They won't make you sleep in the spare bedroom.
48:43You have told them about your plan, have you?
48:45Yeah, they know the plan.
48:46And we're still married, so what's mine is hers.
48:50So, yeah, it makes no difference.
48:51Right, OK.
48:52What's the name of your business?
48:54It's ADL.
48:55Oh, Alex got his name in first there.
48:57Yeah, it just sounded better.
48:59We left the L for you, Lord Sugar.
49:01Yeah.
49:02Practised that one, didn't you?
49:03Right, OK, now then, Amber Rose.
49:09So you had the bubble tea rack inside your convenience store.
49:14Then you expanded your convenience store
49:16and you disbanded the bubble tea.
49:20Yeah.
49:21And now you're asking me to invest in bubble tea
49:24when you're not investing in it yourself.
49:27Yeah, I understand how it looks.
49:29It wasn't due to the fact that bubble tea wasn't working.
49:32It was quite the opposite, ironically.
49:34It was working so well, you closed it down.
49:36I felt that the natural next step for our business
49:39would be to open another bubble tea shop within Croydon
49:41as we already have an existing customer base
49:43and we would be able to have one store
49:45that just focused on that solely.
49:47How much was it turning over in bubble tea
49:49when you had it in the store?
49:50Unfortunately, I don't have that figure.
49:52You don't know.
49:52Yeah, which is not good.
49:54OK, all right.
49:55Now, Anissa.
49:58Yes, no sugar.
49:58Pizzas with a kind of an Indian topping, so to speak, yeah?
50:03Yes.
50:03I'm running as a dark kitchen
50:04within my father's Indian restaurant.
50:06Right.
50:07What are you going to do with my £250,000 then?
50:10So with the investment,
50:11I would like to spend the first £150,000
50:13on our first brick and mortar store,
50:16but the long-term plan is to expand through dark kitchens.
50:18It's expensive to open a store.
50:21I think it'd be worth it.
50:22You'd burn all that money up near enough straight away.
50:24I mean...
50:24Having a standalone store is great for marketing
50:26and for consumers to have somewhere fiscal
50:28that they can go to.
50:29I don't think it's a good idea,
50:31opening a store.
50:32I really don't.
50:33So...
50:33Wasting my money.
50:36Well, ladies and gentlemen,
50:38as you know,
50:38there's only going to be two of you
50:41going through to the grand final.
50:44I'm going to be pretty blunt about this.
50:55Amber Rose,
50:56I've got no confidence whatsoever
51:00in this bubble tea business.
51:04So, it is regretful when I say that
51:09although you've been a great participant
51:11in this process,
51:13as far as an investment is concerned,
51:15I don't think you're the one for me.
51:18So, Amber Rose, you're fired.
51:20Thank you very much for the opportunity,
51:22Lord Sugar,
51:23Ryan Esprit and Tim.
51:24Good luck.
51:25Thank you very much.
51:25Hmm.
51:36Chisola?
51:37Yes, Lord Sugar?
51:38I don't get it.
51:40Myself, I really don't get it.
51:43There's so many people that have
51:44tried to do what you're talking about.
51:48Yeah.
51:49I've got a lot of admiration
51:50for the manner in which
51:52you've conducted yourself
51:53in this process.
51:55But as far as an investment is concerned,
51:58I'm afraid not.
51:59So, Chisola,
52:01it is with regret that you're fired.
52:04Honestly, it's been an incredible opportunity.
52:06Thank you, Lord Sugar.
52:06Thank you, Ryan Esprit and Tim.
52:08Good luck, Chisola.
52:09Yeah, good luck.
52:11Bye.
52:11Look, step outside the three of you.
52:20I'm going to consult with Baroness Brady
52:22and Tim,
52:23and then I'll call you back in
52:25and I'll let you know
52:26which two of you are going
52:27into the grand final.
52:28Okay?
52:29Thank you, Sugar.
52:29Thank you, Lord Sugar.
52:37So, what do you think about Anissa?
52:39It's clear Anissa has a unique idea
52:42she's bringing to the table,
52:43but I think if she listens to your advice
52:45and focuses more on the dark kitchen,
52:47I think there's huge scalability there.
52:49Hmm.
52:50What do you think about Jordan?
52:51I mean, it's a great bloke.
52:52He's done very well in the process.
52:54I mean, this is a tiny business.
52:56It's really no more than an idea,
52:58but he's certainly an investable person,
53:00and I've got to say,
53:01I quite like him.
53:02Let's talk about Dean now.
53:04It sounds like Dean's got a great business.
53:06It's making money,
53:07but then that begs the question,
53:08what is he here for?
53:10Because he doesn't really need the money from you.
53:12It's the advice and guidance from you
53:14as a mentor he's looking for.
53:15Well, I'm going to bring them back in,
53:17and then I'm going to decide
53:18which two are going to be in the final.
53:23Yeah, could you send the three of them in, please?
53:26So, Jordan, a seed of an idea, Jordan.
53:40Nothing wrong in that.
53:41A lot of businesses started from a seed of an idea,
53:44and I have to think about whether I agree with your seed of an idea
53:49and whether I want to invest in it.
53:50At the beginning of this process,
53:52you said you're looking for someone with that entrepreneurial spirit.
53:55I've got it running through my veins.
53:57Sometimes you need someone to take a risk on you.
53:59It is a risk,
54:00but it's a risk worth taking.
54:02Yeah.
54:03I'm wondering, Anissa, your existing business is small.
54:09Yes.
54:10There's a lot to do.
54:11If I was to invest with you,
54:13I would want to focus on an array of dark kitchens
54:16strategically placed in captured zones
54:20which you don't cover at the moment.
54:22Yeah, I'm happy to do that.
54:23My current base can be a central kitchen,
54:26and from that, we can deliver to the other dark kitchens in the area.
54:29Yeah.
54:29I do think it's very plausible,
54:31and I'm happy to go forward with that.
54:32Dean, you're already making money,
54:35but you need to drum up a load more business.
54:38I mean, you're not overloaded at the moment, are you?
54:40We are.
54:41Literally bursting at the seams at the minute.
54:43But you can't deal with the inquiries.
54:45So I have to sub them out.
54:47I'm not sure whether a showroom is necessary.
54:51Basically, if I was to get an office,
54:53I would have a room off of that office
54:54where customers can come down and have a look at the units,
54:57because people don't know what they're buying.
54:58Well, how do you do it at the moment, then?
55:00How do you do it at the moment?
55:01Show them brochures.
55:02Yeah, I show them brochures.
55:03I've got an app that you take a photo,
55:05and you can flick through,
55:06and then it shows you what it looks like.
55:07Yeah, I don't think so.
55:08In this day and age of apps and videos and all that stuff.
55:13Right.
55:14Look, I'm going to make a decision now.
55:17It is a very, very difficult situation for me.
55:20I've got you, Jordan, that has really got nothing at the moment other than the dream.
55:28And I've got these two that's got an existing business that's making money.
55:31So I can see some light at the end of the tunnel.
55:34And for that reason, I'm struggling.
55:39Very difficult.
55:40Very, very difficult.
55:44Look, I've got a problem with someone like you, Jordan, starting from scratch.
55:49I mean, everybody's got to start from somewhere with an idea.
55:52And so, you know what, Jordan?
55:53Here's what I've got to say to you.
55:55I'm very impressed in the manner in which you have worked your way through this process.
56:03But my gut feeling is telling me that you're here too early, mate.
56:09That's the problem.
56:11You're here too early.
56:13And so I'm going to say to you this, and I don't do this with many people.
56:18This is my contacts.
56:22I wish you very, very well.
56:24And I want you to work very, very hard.
56:27And I want you to get in touch with me when you feel that you've moved to the next level.
56:33But it is regretful that you're fired.
56:37Thank you so much for that, Lord sugar.
56:39That means the world.
56:40That's a genuine offer.
56:42Thank you very much, and I will be in touch.
56:44It's been a pleasure.
56:45Not first thing in the morning, though.
56:48Appreciate it.
56:53Anissa?
56:54And Dean, congratulations.
56:56You are in the grand final.
56:59You've still got a lot of work ahead of you to convince me who's going to be my business partner.
57:04Whatever comes of this, you could put air conditioning in their dark kitchens.
57:07And you can supply pizzas to his workers on his van.
57:13It's a good trade.
57:13It's a good trade.
57:15Well, good luck and well done.
57:16And off you go back to the house.
57:19Thank you very much.
57:20Thank you, Karen.
57:20Well done.
57:26Good job, mate.
57:28How long will it take Jordan to ring you?
57:30I bet he's going to call you in two minutes.
57:32No.
57:32I feel like I came into this process a boy, and I'm leaving a man.
57:37Lord Sugar gave me his contact details and said, reach out.
57:40So, excited for what the future holds.
57:42We're in the final.
57:46Well done, Elisa.
57:47You changed.
57:48Honestly, this is something I've always dreamed of.
57:51Air conditioning versus Indian pizza.
57:53May the best person win.
57:55May the best person win.
57:56Good luck.
57:56Good luck.
57:58Now, two candidates remain.
58:01The search for Lord Sugar's next business partner is almost over.
58:08Next time.
58:09For your final task, I want you to launch your businesses.
58:13Action.
58:14The finalists.
58:15It's so hot.
58:16You need instant cooling.
58:18Go head to head.
58:19Think of any of the top curries, I put on a pizza.
58:22But only one can win.
58:24I am daddy cool.
58:26You're going to be my business partner.
58:30What a way to go out.
58:31Jordan's on your fired over on BBC Two now.
58:35Think you've got what it takes to be Lord Sugar's next apprentice?
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