- 5 months ago
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00:00This remains one of the toughest processes around.
00:05Lord Sugar is on the hunt for the next big thing.
00:08This is an opportunity of a lifetime.
00:12Battling to become his business partner.
00:1418 ambitious entrepreneurs.
00:17Let's go!
00:18Ah! I've pulled my shin!
00:19Action.
00:20It's a deal worth fighting for.
00:22Yes, fight!
00:23Please let me finish talking.
00:24Guys, this is absolutely mental.
00:26We're going to get nothing done if we speak to each other like this.
00:2818 candidates.
00:30And just don't want it looking like poop.
00:3212 tough tasks.
00:34That's the biggest load of garbage I've ever seen.
00:36Oh, no, are you joking?
00:38No, I'm not joking.
00:39One life-changing opportunity.
00:41You're fired. You're fired.
00:43As if bloody shambles.
00:45You're fired.
00:54Previously...
00:55For your next task, I want you to create a brand new banking app.
00:59Jordan got the top job.
01:01The bar says a road.
01:02And despite a grown-up concept...
01:04...quiz around.
01:06Shopping safely.
01:07Online.
01:07...had investors on the hook.
01:10We created a pot of gold.
01:12Children can get excited to put in their little pound coins.
01:15Frederick was leader of his pack.
01:18Oh!
01:19That is cute.
01:21But trouble on the team...
01:22Like, what are they going to be learning about?
01:24We've got a lot to do.
01:26Can we just move on, please?
01:27...sent them barking up the wrong tree.
01:29I guess I'm kind of looking at it more in lines of two- to three-year-olds.
01:33In the boardroom...
01:35All three decided against investing.
01:38Dean was in the doghouse.
01:40You made a big mistake, Dean.
01:41But it was Frederick...
01:43It is regretful that you're fired.
01:46...and Keir...
01:47The pitch was the reason that this task failed.
01:50...who were in the red.
01:52You're fired.
01:53Now, ten candidates remain...
01:55...to fight for the chance to become...
01:57...Lord Sugar's business partner.
02:074.30am.
02:10What's the story?
02:11Good morning.
02:13Lord Sugar would like to meet you at Lost Mochis in central London.
02:17The cars will be outside in 20 minutes.
02:19Awesome, thank you.
02:21Guys.
02:23Lost Mochis, central London.
02:26Wake up, get your suits on.
02:28Get in the shower, whatever you need to do.
02:30Whoa.
02:31I mean, we're on task eight.
02:32I feel as ready as ever.
02:34Maybe you ought to be with us.
02:36Oh, no.
02:37That's what happens when a 21-year-old lines his own shirt.
02:40So, guys, Lost Mochis, any ideas?
02:52That Lost gives me some sort of Spanish buzz.
02:55You speak Spanish.
02:56I've been just about to speak English.
03:02In the heart of the city, Los Mochis, serving up vibrant fusion dishes to get tastebirds tingling.
03:11Good morning.
03:23Good morning, Los Mochis.
03:25Welcome to Los Mochis, where traditional cuisines are given a thoroughly modern makeover.
03:33And that's exactly what your next task is all about.
03:36The global appetite for spicy foods has been growing steadily for decades, and the market is now thought to be worth £100 billion per year.
03:50One of the UK's favourite spicy products is hot sauce.
03:55So, I want you to create your own hot sauce.
03:59Ooh.
03:59Hot sauce.
03:59You'll have to devise a recipe, brand it, and shoot a TV advert for it.
04:06You'll be pitching your campaign to a panel of industry experts, and they'll be reporting back to me.
04:13Ultimately, I will decide which hot sauce campaign is the best.
04:20Now, I've decided to spice things up with a team switch.
04:23So, Liam, Emma, and Jordan, please move over to Ascendancy, and Malika and Dean, please join parallel.
04:37Good luck. Off you go.
04:40Teams have two days to hone their own hot sauce and TV ad before pitching tomorrow to industry experts.
04:51What a good spot.
04:52What a good spot.
04:52What a good spot.
04:53First job.
04:54A little bit of hot sauce.
04:56Put someone in the hot seat.
04:59Surprisingly, I like to go to PM for this task.
05:01I don't have direct experience in terms of actual creation of videos, but I've got a pretty good vision in terms of where I see the product going.
05:09I feel quite passionate about that.
05:11I would also like to put myself forward as project manager.
05:13My business is in food.
05:15A lot of my dishes include hot sauces, so I've done recipe development.
05:18Also, for my own business, I don't love advertising.
05:20All right, so I hear what you were saying.
05:22I think if your kind of general day-by-day is creating hot sauces and using them as part of your recipe development,
05:28personally, I've placed my competence with Anissa, but it's really tight.
05:31I think we just need to make a decision.
05:33I feel like Mia should, you know, lead us.
05:35So, if everyone else is happy, I think Mia should be project manager.
05:41Mia pushed to be project manager, but openly admitted she had no advertising experience.
05:45That's a key element of this task.
05:47They overlooked the advertising and just focused on the food.
05:51Thank you, guys.
05:52I do feel really passionate about the vision I have.
05:57So, I had an initial concept of just pushing the boat out.
06:00Already running the rest.
06:02I think it's fiery thrill-seekers.
06:05And setting out a spicy strategy, Amber Rose.
06:08I think there's quite a good story that we could sell there.
06:11Yeah, do you not think it's a bit dangerous, Gam, for, like, the fiery blow-your-head-off sort of sauce?
06:16So, I guess it might be a slight risk to go down that route, but in terms of branding and marketing,
06:21I think, you know, solid, strong colours, bold letters, a really funky name.
06:26I really like that.
06:26I think it's quite sellable.
06:28I really like that.
06:28I think that's going to be easier to market.
06:30Yeah.
06:30So, are we all happy with Fiery?
06:32Yeah, let's do it.
06:33So, Amber Rose has got it in her mind that she just wants to go for the hottest sauce you could possibly get.
06:39We're going to be looking to blow people's heads off, which I don't think is the right target audience, to be fair.
06:44I think the market is there, but I think there's already a lot of hot sauces out there,
06:48and that's where, for me, the experimental side comes in.
06:50We've got to make ours different.
06:52Fiery and experimental.
06:53Let's do it.
06:56If we market ourselves as a gourmet, good quality hot sauce with a medium-level spice.
07:01Firing up her team.
07:03A bit different, a bit bougie.
07:05Project manager, Mia.
07:08Moving nicely onto what do we call ourselves.
07:10Does anyone have any ideas?
07:11I've got a little suggestion.
07:13Subtle spice.
07:14Or spicy and nice.
07:19Okay.
07:20Yeah, it's like fantastic.
07:21I'm not sure about that one.
07:23How would you guys feel about umami, mummy?
07:25Umami?
07:25What is it?
07:26Umami.
07:27It's a Japanese word.
07:27Yeah, it's just basically, it's a word that just reflects a strong, a strong flavour, really.
07:31I like that.
07:32Yeah.
07:32I really like it.
07:33Sounds bougie to me.
07:37For the hot sauce team, I'd be really happy, Dean, if you could lead a sub-team leader.
07:41Dishing out duties.
07:43You and I both like hot sauce in this team.
07:46Amber Rose.
07:46I do appreciate that.
07:49Um, the only thing, last task, I was appointed sub-team leader and the only reason behind
07:56it was I had kids.
07:57Okay.
07:57And I felt this is a bit of a weaker subject as well.
07:59I appreciate what Dean's saying there.
08:00Yeah, I'm happy to be sub-team leader on this.
08:02I think, you know, from the two options, I definitely think my value ad will be more in the hot sauce
08:07team than it will be in the TV ads.
08:09I was a little bit surprised that, you know, after Dean was appointed sub-team leader, he
08:13quite clearly didn't want to step up to the plate.
08:16Um, I'm not afraid of a challenge.
08:18Um, you know, I am clear on what the vision is from Amber Rose.
08:21I'm more than happy for you to be sub-team leader.
08:23I'm comfortable with that.
08:23Yeah, sounds good.
08:24Perfect.
08:24Sounds good.
08:27Anissa, I'd love you to be sub-team leader for this task.
08:30Managing her manpower.
08:32I think you've got a really good understanding of what tastes really good.
08:35Meal prep entrepreneur Mia.
08:38Yeah, I'd personally feel more confident if we went for, like, the South Asian route just
08:41because of my business being it as well.
08:43I think kind of Asian-esque would be great.
08:46So, guys, Anissa, you know, I'm really happy that you're going to be working with Jordan.
08:50Great culinary background, great branding background.
08:53So, we'll see you later.
08:54Good luck.
08:54See you guys.
08:55Good luck.
08:57Let's go.
08:58See you later.
09:0010am.
09:01While half of each team start planning TV ads.
09:05The most important thing for me is clear messaging.
09:08The rest will head to Kitchens to create their new hot sauce.
09:13I do feel like Mia kind of said it's up to me in terms of making the product.
09:18Yeah, I'd agree.
09:20I think she was confident to delegate that to you given that this is what you do.
09:26East London.
09:27We've got a range of different chilli peppers.
09:30For both teams.
09:31Ranging in spice level based on the Scoville unit.
09:34A lesson in the science of spice.
09:36The Scoville unit is a universal measure of the spiciness of chilli peppers.
09:42Starting with the Scotch bonnet, that's around about 250,000 on the Scoville.
09:48This is the Carolina Reaper.
09:49This has won the Guinness World Record up until 2023 for the hottest chilli in the world.
09:55Wow.
09:56Jordan, can you handle spice?
09:58Of course I can.
09:59Let's find out.
09:59Chewing over chilli choice to fit their fiery brief.
10:06This is the habanero pepper.
10:08Yeah.
10:08Shall we chop one up?
10:09Yeah, let's chop one up.
10:09Let's see how we get on.
10:10Max and Dean.
10:13Cheers, mate.
10:14Bottom's up.
10:19Oh, bloody hell, it's hot.
10:23Do we think that's too hot?
10:28Let's try this one and see.
10:30This is the Carolina Reaper.
10:31Right, you ready?
10:33You can feel the kick coming.
10:34You can feel it coming.
10:36Oh, man.
10:39Oh, mate.
10:39Oh, well.
10:41Well, yeah, that's quite hot.
10:42Oh, it's getting worse, isn't it?
10:44The instructions were, we go super fiery.
10:47I think we should consider going all in.
10:48You think?
10:49Yeah.
10:49You think?
10:50Oh.
10:53Max wants to make it more powerful,
10:55but you don't want it to be overwhelming
10:57and be too much
10:58because at the moment,
10:59there's a very fine line
11:00and I feel like we're at the limit.
11:04Sorry, man.
11:06Oh, my God.
11:09I don't think it's that hot.
11:11It's hot.
11:11It packs a punch.
11:13Hot.
11:13So, because we're going for gourmet,
11:16it's about premium ingredients.
11:18On the other team...
11:19And what jumps out to me the most is the saffron.
11:22Taking charge of their high-end hot sauce,
11:26Anissa.
11:28Saffron's actually the most expensive spice in the world.
11:31Oh, OK.
11:32I think the scotch bonnet is a fruity undertone,
11:35but to make it more mellow and get that sweetness back in,
11:37I'm thinking let's add 15 grams of mango
11:40and 10 more grams of carrot.
11:41Sure.
11:42I also think we need to add agave nectar.
11:44We have to think of an ingredient that sounds expensive.
11:47Yeah, yeah.
11:48Obviously, this is what you do,
11:49so I'm happy for you to kind of enlighten me
11:51on what you think would be best.
11:53Yeah.
11:53We can give it a go and see how it tastes.
11:55Yes, I think what we're going for is something unique
11:57and potentially some fusion in there.
12:00Yeah.
12:02I don't work in this industry.
12:03It's not what I do day-to-day,
12:04but Anissa is the chef, this is what she does in her business,
12:07so I'm hoping that she can come up with something great.
12:12It tastes a bit weird.
12:13I really don't like that.
12:17Back in central London...
12:19Do we suggest it being sort of more like a date?
12:22While Mia's team put hot sauce at the heart of their ad...
12:25I feel that straight away, they just put it on the table.
12:28Yeah, yeah, yeah.
12:29Could zoom in potentially to the bottle.
12:31The constant thing is the bottle on the table.
12:34Yeah.
12:35Oh, I love that.
12:36On the other team...
12:38I can picture like a prison.
12:40Cooking up concepts for their TV advert...
12:42Takes a sip of the bottle and then suddenly is like...
12:45Zzzzzz.
12:47Malika, Amber Rose and Chisola.
12:50And then, boom, the gates of that prison room open.
12:54I think that that's a really good idea.
12:56Chisola, if you are down, I would be really excited to have you within the advert.
13:01Acting in there, what do you think?
13:02Listen, I would absolutely love to act in our advert.
13:06I mean, look, I think you are a great actor as well,
13:09but I would have probably thought you would have chosen me.
13:12I just feel like my skills more lie in that area.
13:15Do you have acting experience?
13:17I mean, I got an A in drama, so...
13:19You know, I appreciate that, you know, you've had an A in drama,
13:23but I don't think you're an actor, Malika.
13:25I know you're passionate.
13:26I mean, I'm a business person, not an actor, but...
13:28I do feel a little bit more comfortable to make Chisola the actor within this title.
13:32Yeah, of course.
13:33But I will make sure that you have a role to play within the directing.
13:38When I got that A in GCSE drama, a lot of that did involve acting.
13:41My friends and family always think I'm quite funny, quite quirky.
13:46I don't really have an experience in directing.
13:48I'm excited. Let's get this show on the road.
13:50Let's get Chisola out of prison.
13:52Let's do it.
13:56Across town...
13:57What we're trying to achieve here is a real big packed punch full of heat
14:01with a subtle kind of base, right?
14:04Tasked with giving their sauce a twist...
14:07So honey, garlic, tomato, I think could feed into that quite nicely.
14:11Max and Dean...
14:14So two cloves, yeah?
14:16Add a bit of tomato.
14:17I agree.
14:21Grill.
14:22Right.
14:24This don't look that bad.
14:25Right, we've got scope to have more tomato.
14:27Are you ready for this, Dino?
14:31Mate, that's actually banging.
14:32It's actually not bad, is it?
14:34I like it.
14:34They were sent away to create a fiery experimental flavoured chilli sauce.
14:40They turned up, they picked a bit of tomato, honey and garlic and stuck with it.
14:44It's just boring.
14:46There's nothing new or experimental about this.
14:49Nice one, Dino.
14:53Boom.
14:56Oh, no.
14:57Wow.
14:57On the other team...
14:58This looks like something unpleasant.
15:02Still to settle on the sauce...
15:04I really don't like that.
15:06...Aneesa and Jordan feel the heat.
15:09So I'm looking for the next one.
15:11We could try fig.
15:13It's quite premium.
15:15Okay.
15:15Team, can I just interrupt?
15:16Sorry.
15:17You've got 20 minutes left.
15:18Oh, okay.
15:20Should we try a bit of artichoke?
15:22No.
15:22So this is dried lavender.
15:24Very earthy.
15:25No.
15:26No.
15:26It's got rhubarb and beetroot.
15:28There might be something in that.
15:30I like fennel.
15:31And hot sauce.
15:32Okay.
15:32Right now, I think it's best if you can help me.
15:34Yeah, no.
15:35In terms of refining this recipe.
15:36I understand you don't like it.
15:37No, no, no.
15:37But we have to hurry up a bit.
15:39Did you want to add some petals?
15:40I was thinking the rose petals.
15:42I think in terms of mellowing it out, I could potentially add carrot.
15:45The only other thing I can think of is onion.
15:47I feel like all the agree is kind of overwhelming.
15:49Right now, I'm a little bit stressed.
15:50We've made free samples.
15:51And being honest, none of them taste that good.
15:54So it's picking the best one out of a bad bunch.
15:57Can you take a taste of it?
15:58Mm-hmm.
16:01It's an acquired taste, for sure.
16:10London Bridge.
16:11Hello.
16:13Hi.
16:14Preparing to film their prison-themed ad.
16:17So our video is all about breaking free
16:20what we're thinking is.
16:22This sauce is so hot, it can break open those doors.
16:25For Amber Rose's team.
16:27Hey, guys.
16:28A chance to check in.
16:30We've just finished.
16:31To be honest, Dean and I are really, really pleased with where we've landed.
16:34We've gone for the hottest one.
16:35Carolina Reaper held the Guinness World Record for being the hottest pepper,
16:38so it definitely hits the brief that we discussed this morning.
16:41We've paired it with a combination of honey, garlic and tomato.
16:46Is there anything different that you've used?
16:47Because it's sounding all quite normal at the moment,
16:50like the usual hot sauce ingredients.
16:52Definitely the big USP, from my perspective, is the Carolina Reaper.
16:55I'm disappointed that the hot sauce isn't as experimental as I wanted it to be.
17:01I would have loved if the boys were a little bit more innovative in their approach.
17:05Guys, just a quick one.
17:06Can you send the bottle over to us so that we can use that for our filming?
17:11Yeah, that's not a problem at all.
17:12We can definitely do that.
17:13All right, guys, we've got to go.
17:15No worries.
17:16So, we've got cameras rolling.
17:18I'm looking deadpan at you.
17:21Planning to make their hot sauce the hero.
17:23I'm going to pretend this fork is the bottle,
17:25so I'm just going to have it here for now.
17:27Mia's team.
17:29Guys, I think we need to give the sub team a call.
17:31Let's do it.
17:32Let's do it.
17:34Hello.
17:35Hi.
17:35How are you guys getting on?
17:36If I'm honest, it was harder than expected,
17:38but what we've gone for is a sweet hot sauce.
17:42Okay.
17:42Okay.
17:42We have mango, saffron and rose petals as our key ingredients.
17:48Okay.
17:49What's the sort of color of the sauce, the consistency?
17:53It's slightly thicker.
17:55Okay.
17:55It's kind of similar to a mango...
17:57Any consistency.
17:58Just to give you an idea on a video that we're going with,
18:00it's almost going to be like a dinner date type of vibe.
18:02Imagine they've got loads of dishes coming out
18:05because they simply can't get enough of the sauce.
18:07So, do you know when we'll be able to have a bottle here?
18:10So, there's a small issue regarding that.
18:12We weren't able to send you a sample.
18:15How come?
18:15I know it's unfortunate.
18:16What was more important is getting the recipe down.
18:19But we really need the sauce to have made the video.
18:22Completely understand.
18:23Hopefully you guys get on well with the advertising.
18:26And we'll speak to you soon.
18:27Thanks, guys.
18:28See you guys.
18:29Bye.
18:29See you.
18:29Bye.
18:29Bye.
18:32Them not having a sauce or sauce bottle for the ad is a really big problem.
18:37I think at the end of it, I think we're both very hectic.
18:39It's getting the recipe done that we ran out of time.
18:42What are they going to do now?
18:43What are they going to do now that they haven't got a bottle?
18:45All right.
18:47Cool, guys.
18:48In the clink.
18:49Three, two, one, action.
18:52While director Amber Rose calls the shots.
18:54I'm not going anywhere.
18:56Amber Rose, quick question.
18:57Making modifications.
18:59Malika.
19:01Cut.
19:02Why have we got Gisola getting arrested?
19:06That's just a little small introduction that we actually talked about just before.
19:10It's more I'm trying to figure out.
19:11Like, obviously, you're going to put the hot...
19:13I know this is a bit later on, but you're going to put the hot sauce in the chicken wing.
19:15But how are you going to do that and at the same time trying to break free from the actual prison?
19:19I just want you to think of the script because we already know what we're piecing together.
19:23Yeah.
19:23Can I get this scene done really quickly?
19:26Yeah, yeah, yeah, sure.
19:28Amber Rose at times felt like I was overtaking the directing.
19:32I was in position, which really I wasn't.
19:33Ah, like, we're out of here.
19:35Okay, we're free now.
19:36What I learned in my drama GCSE is that you've got to, like, direct, like, some facial expression, hand gestures.
19:42That was the thing that I was trying to incorporate.
19:45Um, action.
19:47Actually, Gisola, just to make it really funny, a bit humorous.
19:50Yeah, sorry.
19:51You just recorded.
19:52We just need to go.
19:53Okay, sorry.
19:556 p.m.
19:57Bass for both teams.
19:59Leading creative agency Whippet.
20:02Hiya.
20:03For Jordan and Anissa.
20:05I think if me is happy with a mummy mummy, he has a ring to it.
20:08Yeah.
20:08Name nailed.
20:10Well, to me, that was her name.
20:11She's going to be delighted to have that, aren't she?
20:13Planning a brand that packs a punch.
20:15Bangin' sauce.
20:16Bangin' sauce.
20:17I like that.
20:17Max and Dean.
20:18It's a terminology I would use.
20:21That sauce is bangin'.
20:22Yeah.
20:23But maybe lose the G.
20:24Yeah.
20:25Do you think I'm bangin'?
20:26Yeah, bangin'.
20:27You remember the Batman where they pow?
20:29Yeah.
20:29And it jumps off the screen.
20:30The old school explosion.
20:32Bangin'.
20:32Yeah, so can we please have bangin'.
20:35Okay.
20:35Yeah, and we'd like it in this kind of pow.
20:37Yeah.
20:37But bangin'.
20:38Mm-hmm.
20:38And then have the big explosion all the way around it.
20:41Biff, bam, boom.
20:42Yeah.
20:43Let's get the content onto the page.
20:45The Carolina Reaper.
20:46And we'll have that in red, please.
20:47Yeah, it works.
20:48Can we put warning seriously hot right at the bottom?
20:50I like it.
20:51I like it.
20:51I like it.
20:54It's got the explosiveness.
20:55That's a bangin' sauce, is what I would say.
20:57And, yeah, I'm happy with that.
20:59That's exactly it there.
21:00Brilliant.
21:01I like this a lot.
21:03So, guys, slight change of plan.
21:05On Mia's team...
21:06We actually don't have the product with us.
21:08With no sauce on set.
21:09So, we're going to have to get a little bit creative.
21:11A scramble to save their ad.
21:14We're going to pan to an empty plate and say,
21:16God, I'm so glad we had that hot sauce.
21:18I licked the plate clean.
21:20I couldn't get enough of it.
21:20Right.
21:21But the sauce hasn't come back yet.
21:23We haven't got the sauce, Emma.
21:25That's why the plate's been licked clean.
21:27Maybe you could actually lick the plate, Liam.
21:29I think the close-out scene might still be the same.
21:32Like, feeling so comfortable with you and the sauce,
21:34and he's still leaning in for the sauce.
21:35We don't have the sauce, mate.
21:36We don't have the sauce in the video.
21:38So, we can't even hypothetically use it.
21:40We have to use what we have in front of us.
21:41And that is an empty plate and our imagination.
21:45I have been frustrated with Emma at times.
21:47When it came to how we amend the plan,
21:49I just would have loved Emma to be more strategic in her input
21:52and not make suggestions that we just absolutely couldn't implement.
21:55Ready?
21:56Three, two, one.
21:58Oh, that was delicious.
22:00I think I'm going to have to lick the plate clean.
22:03Mmm.
22:04Mmm.
22:05Nice.
22:07On Amber Roses' ad shoot...
22:09Three, two, one, action.
22:11Pour it.
22:12Filming reaches its climax.
22:15Mmm.
22:17Mmm.
22:18So good.
22:18Oh, my God.
22:20Mmm.
22:21Mmm.
22:22Mmm.
22:23Mmm.
22:24Mmm.
22:25Oh, fucks.
22:26What a reaction.
22:267 p.m.
22:31I think that is a wrap.
22:34Well done, guys.
22:35Well done.
22:36Adverts in the can.
22:37Oh, thank you so much.
22:39Bottles branded.
22:40It will stand out, the yellow and pink.
22:42I think it's a good job.
22:43Let's get out of here.
22:44Tomorrow, pitch to industry experts.
22:517 a.m.
22:53Nothing says breakfast like hot sauce.
22:56For project manager Amber Rose...
22:59Excited for you guys to see it.
23:00You ready?
23:00Yeah, I'm excited.
23:02Here you go.
23:02This is our bang-in sauce.
23:04The big reveal of bang-in.
23:07One thing I would say with the bang-in
23:09is there should be an apostrophe at the end.
23:11It's just to show that it's...
23:14It's like an abbreviated word.
23:16So I think that that might come up in the pitch.
23:18Yeah.
23:18It is a little bit on the simple side.
23:19It doesn't scream out at me, which is a slight concern.
23:23So in terms of, like, the ingredients,
23:24do you feel like you've hit it in terms of the fact
23:26it's experimental?
23:27The experimental part comes with the actual pepper
23:30that we've used.
23:30Right.
23:30It's going to blow your head off.
23:32Okay.
23:32That's experimental enough.
23:34I do feel like the branding team has let us down a little bit.
23:37They made, you know, a spelling error.
23:39They should have put an apostrophe, you know, after the end.
23:41And I think that's definitely going to come up on the pitch.
23:43I think you girls need to try it.
23:49Woo!
23:50Woo!
23:52Woo!
23:53Ah!
23:54Is it hot?
23:55Woo!
23:56Yeah.
23:58Across the hall...
23:59Introducing Umami Mami.
24:02So here's a bottle for you guys.
24:04Okay.
24:05Getting to grips with her gourmet sauce, Mia.
24:08I actually think it looks really good.
24:11Definitely a good choice of including ingredients
24:13that are deemed premium and gourmet.
24:15Looking forward to trying it.
24:18It's very thick.
24:20It's quite a thick sauce.
24:24It smells nice.
24:25I don't personally feel like it tastes that gourmet.
24:32Tasting that, I wouldn't know that there was mango in it.
24:35My main concerns about it is the consistency.
24:38I would have potentially looked at putting some more water in there.
24:43I'm really disappointed with the sub team.
24:45I feel like Anissa, she works in the food industry.
24:48She can't taste no mango.
24:49The sauce is too thick, in my opinion.
24:52I feel like there's loads of problems.
24:54It doesn't taste like an Indian sauce to me.
24:59Yesterday, how did you guys get on?
25:01Yeah, so if I'm being completely honest, Malika,
25:03I was quite frustrated at times
25:05because, you know, we had ten minutes left
25:07and suddenly you wanted to change an entire scene.
25:10I did say, Amber Rose, you know,
25:11I've got an A in GCSE drama, I've been in plays,
25:13I've done that sort of thing,
25:14and you just said, oh, that wasn't good enough.
25:16OK, we'll just put you, like, on the script.
25:18I think it's really important to make sure
25:20that you're conveying the truth.
25:21I did convey the truth.
25:23One second, I didn't say that wasn't good enough.
25:27There did seem to be quite a lot of tension
25:29in the advertising team,
25:30particularly between Malika and Amber Rose.
25:33I just hope that that doesn't reflect poorly
25:35on the final product.
25:37The next stage is editing and consumer research as well.
25:41Dean, I'll be happy for you to come over on this side,
25:43help us out with the video, bring the energy.
25:45You know, convey the banging source.
25:51It'd be great to hear how you got on yesterday with the video.
25:53I was absolutely gutted
25:55when I knew we wouldn't have the product.
25:57It was about 0.4 seconds of figuring out
25:59how we were going to fix it.
26:01So the way we went around it is
26:03Liam was off the mark, licking the plate.
26:06But I'm not going to lie,
26:07it got really stressful.
26:10Yeah, I don't think licking plates in an advert
26:13screams that it's gourmet.
26:16I do think we can turn it around
26:17and look, if we can edit it correctly,
26:19we can have something strong going into this pitch.
26:22So on the consumer feedback side of things,
26:24Anissa, I'd like yourself with Emma
26:25and then editing the video,
26:27it'll be myself, Liam and Jordan.
26:29Sounds good.
26:29Let's do it.
26:30Let's get out of here.
26:31Let's go.
26:3410am.
26:37Today, half of each team will edit their adverts
26:40while the rest test out sauces with the public.
26:43We're going to basically probably need
26:47a big pint of milk
26:49because I'm not going to lie, Max,
26:50I know I can only try and need him,
26:52but that was hot.
26:54Taking the temperature of their target market.
26:57Can't wait to try it.
26:59Max and Malika.
27:01How would you define banging?
27:02There's no sexiness in the banging for me.
27:04OK.
27:05The label's really, really poor.
27:07I think it looks a bit like a GCSE project.
27:10Woo!
27:11You're looking like it's hot.
27:12Yeah, it's hot, mate.
27:14It's hot.
27:15It's very angry.
27:16OK.
27:16It's basic in its ingredients.
27:19I do get the sweetness.
27:20Yep.
27:20It's not terrible,
27:21but there could definitely be more going on there
27:23to make it more interesting.
27:24Just before we leave,
27:25who would buy our product?
27:28OK.
27:28OK.
27:31Also facing the focus group...
27:33Oh!
27:35...Anissa and Emma.
27:37I'm excited to know what you think.
27:39It's like you've Googled gourmet ingredients
27:41and then just chucked them all in.
27:44Yeah, so the definition of umami is savouriness.
27:47It's absolutely not an umami pot sauce.
27:50Everyone picking up that bottle's going to think,
27:52oh, this is going to be an umami flavour,
27:54so you might be disappointed in that sense.
27:56But I like the brand name otherwise.
27:57Yeah.
27:58Since you've tasted it,
27:59would you recommend it to a friend?
28:01Quick show of hands, please.
28:05Talk about the show of hands.
28:06It's just...
28:07OK.
28:131pm.
28:14Mmm.
28:15While Mia's team cut around their missing bottle...
28:18Because we can't see the product,
28:19we had to try and figure out a workaround.
28:21I think it would just look cheap,
28:22we're going for that,
28:23for what I may feel.
28:24I know it's not ideal,
28:25but this is the issue we have
28:26where we didn't have the product arrive yesterday.
28:28Right, let's do it.
28:29Let's stick it in.
28:30Yeah.
28:30Yeah.
28:30For Amber Rose's crew...
28:33I will chop the clips
28:34so that we have that 30-second piece.
28:38Banging behind bars.
28:41Looks like you're enjoying that chicken ring too much.
28:43Too much, yeah.
28:44Let's take that out.
28:46If we could get that played, please.
28:48Yep.
28:51You're in your house.
28:52Cut.
28:53Yeah.
28:53You can't use it.
28:55But then how about that bit?
28:56You don't need that.
28:57Yeah.
28:57Because it's too long.
28:58I think so.
28:59Let's go back to that.
29:00That third one.
29:01Oh, maybe this fourth one here.
29:02That one at the end,
29:03that's the one I was pointing at, yeah.
29:04It don't flow.
29:05But then, is that abrupt?
29:07It starts quite abruptly.
29:08I can't really hear what he says there.
29:09That's fine,
29:10because we don't need to have his dialogue.
29:12I'm happy with a transition from one to two,
29:14but it's now from two to three.
29:16You just want a sliver of that.
29:19I can't help myself sometimes.
29:20I do have to step up and take control,
29:23which I think I'm doing.
29:24I'm far from a movie director,
29:25but I know I'm doing a good job at the moment
29:27with the cut-in of the video.
29:29But when she tries to hot wing,
29:31it explodes onto the screen.
29:33Yeah, and then our branding will come on.
29:35Let's see how that looks, yeah?
29:383 p.m.
29:39Before pitches begin...
29:41Hi.
29:42How we doing?
29:43A chance to run through the research.
29:46They said umami flavour is a savoury flavour,
29:49but we've gone for a sweet product.
29:51OK.
29:51We do have to address the thickness of the sauce.
29:54The worst part of the feedback was
29:55if you'd recommend to a friend,
29:57and they all said no.
29:58OK.
29:59How did people kind of find the heat level?
30:02They tried the sauce.
30:03A lot of them were like, yes, it's hot.
30:05We hit that brief.
30:05The branding was perhaps a little bit too basic.
30:11Pitching time.
30:13Waiting to be blown away.
30:15A panel of advertising and hot sauce supremos.
30:19We are so excited to speak to you
30:21about our ground-breaking hot sauce.
30:24Bringing the heat with bangin',
30:26Amber Rose's team.
30:28We are hot sauce enthusiasts
30:30and appeal to thrill-seekers
30:33who really enjoy the taste and flavours of hot sauce.
30:38And what better way to start
30:39than letting you have a little dabble with it?
30:42Ooh.
30:44Hot.
30:45Ultimately, our core ingredient here in our USP
30:48is the pepper itself.
30:49Karen looks like she's in a bit of trouble.
30:51No.
30:52It's a bit too hot for her.
30:53You know, we don't want to shy away from the fact
30:55that this is incredibly hot.
30:56This is something bangin'.
30:58And that's exactly what we wanted to do
31:00when we created our advert.
31:04Welcome to your new house.
31:07Just want to be able to break free.
31:10Come on.
31:10Introducing Bangin', made with Carolina Reaper Pepper.
31:13Hey, prisoner!
31:14We're going to melt sauce!
31:17So, we would love to open up the floor
31:19to any questions you may have.
31:22Hi, guys.
31:22I'm Levi Roots,
31:23and I do know a lot about sauces.
31:25It doesn't really grab me as a sauce.
31:29It's bland.
31:31It's boring.
31:32And it doesn't have any flavors.
31:34Okay.
31:35The sauce.
31:36Agh!
31:41Hello.
31:42I'm Conrad Persons.
31:43I'm the president of Grey London.
31:45You talk about distinctiveness.
31:47Do you really feel when you look at the branding and imagery behind you
31:51that you are breaking norms
31:52and appealing to the thrill seekers out there?
31:56You know, we were trying to emphasize a kind of pow kind of element
31:59and a, you know, a blast in your face fiery
32:03to really suggest kind of what it says on the tin.
32:05It doesn't really say banging, does it?
32:07It says ban-jin.
32:10Yeah.
32:11Absolutely.
32:12Thank you so, so, so much for your feedback.
32:16My mouth is still numb.
32:20Well done, guys.
32:22That was tough.
32:23Yeah.
32:24Brutal.
32:24There were some very tough questions being posed for you guys.
32:27Next in the hot seat...
32:31It's a real honor for us to be able to share our creation with you today.
32:35Mia's team.
32:37There you go.
32:40Umami, mami.
32:42It is what it says on the tin.
32:44It's the taste of Asia in a bottle.
32:47So, guys, we'd like to show you our brief advertisement
32:49that we've created to support our hot sauce.
32:52Don't you hate it when you go for dinner
32:54and they don't have your favorite hot sauce?
32:57Oh, my God.
33:00Mmm.
33:02That sauce was delicious.
33:05Hi, I'm Pip Holbert.
33:07I'm the UK CEO of VML.
33:09And I have to question why I didn't see your actual hot sauce in the ad.
33:16Yeah, so it's a very valid question.
33:19We wanted to leave it ultimately to your imagination
33:22while still noting the flavor profile of the hot sauce itself.
33:28Licking a plate doesn't feel like a premium move in a restaurant to me.
33:32We are all human.
33:34There are moments where we have to let go of inhibitions
33:36and you just have to lick the plate.
33:40Um, here, we invite you to try it.
33:42It's not coming out.
33:47Yeah, so just a little pop, a little tap on the back.
33:49It's a bit of a workout.
33:53I might do that.
33:55So, are there any questions regarding our product?
33:58I have problems with it.
34:00I think the viscosity and the density is too much in there.
34:03I think I needed to have a Tyson Fury boxing gloves
34:06to be able to get the sauce out of the bottle.
34:08Um, I completely appreciate your point on viscosity.
34:11So, with the thickness of it,
34:13our goal was it could be a base as well.
34:14You can mix it with mayonnaise.
34:16You can mix it as a marinade.
34:18That was our reason behind it.
34:19My name is Kyle.
34:20I'm the director of New Ventures for Heinz.
34:22I'm trying to understand what umami-mami means, please.
34:26Whilst I recognise that umami
34:28is typically associated with a savoury palate,
34:31we do have sweet additions to the dish,
34:33but ultimately, we can't ignore the fact it is a hot sauce.
34:36Thank you so much, guys.
34:38Thank you so much for your time, guys.
34:42Well done, guys.
34:43So, guys.
34:44Seriously, well done.
34:44I just wanted to say, especially you, Mia,
34:46I feel like you handled the questions really well.
34:48It was definitely really, really tough.
34:50We knew we were going to have a few hurdles.
34:52Why wasn't the product in the video?
34:54You know, you can't skirt around it.
34:56Yeah.
34:57Personally, I'm really happy with how I performed.
34:59However, I do feel really let down,
35:02and if we were to fail this task,
35:04I do think it is down to Anissa.
35:06Well done, guys.
35:07It was tough, but we've done it.
35:08Yeah, let's keep our chins up, and let's stay positive.
35:11As project manager,
35:12you have to be able to take accountability.
35:14My entire team said that they had a very clear brief,
35:17and if they didn't hit it
35:18and they didn't make it experimental enough,
35:20that is not my fault.
35:23Tonight, back to the house.
35:26Tomorrow, in the boardroom,
35:29boiling point.
35:30You can go through to the boardroom now.
35:43Right, well, interesting task, this is twofold, if you like.
36:10One is to create and design a new hot sauce.
36:16People do like this hot stuff.
36:18I don't, personally, myself, but...
36:20Don't try that one, then.
36:22No.
36:23And the other is to advertise it.
36:27Right, OK, we'll start off with Team Parallel, yeah?
36:32Now, Amber Rose.
36:34Hello, Lord Sugar.
36:35Hello.
36:35Yeah, have you not met me before?
36:39You decided to put yourself forward as project manager.
36:43Can you tell me why?
36:44Yeah, so my business outside of this is an Asian convenience store.
36:48A lot of what I do is kind of buy and sell new products,
36:50so naturally I thought my skill set was quite aligned with the task.
36:53You chose Fiery, is that right?
36:55Yeah, we did.
36:56I've had people tell me about this.
36:58It's so strong, I think you need to get a prescription for it.
37:01We wanted to appeal to thrill seekers.
37:04Thrill seekers?
37:05Yeah, you know, hot sauce enthusiasts.
37:07OK.
37:08So Dean and I were in charge of creating the sauce.
37:10It puts your taste buds to the test.
37:12It does peck a punch.
37:13I think there was some confusion
37:15that the kitchen team considered Caroline Reaper
37:18as like an experimental item.
37:20But it's not, I mean, it's been around before, yeah?
37:22Exactly.
37:23Sounds like a 70s American serial killer, doesn't it, really?
37:27Caroline the Reaper.
37:27It was interesting because in the kitchen
37:29you had about 40 ingredients you could have selected,
37:32but you didn't actually try any of them.
37:34Other than heat, you can't actually taste anything.
37:36So what's experimental about this then?
37:39See how many people you can kill?
37:43Banging.
37:45Yeah.
37:46So that's a terminology I would use
37:48and I think some other people might use.
37:52Yeah, it's like a compliment.
37:53That's a banging sauce.
37:54That's a banging jacket.
37:56Really?
37:57Red hot banging.
38:00Might be one of the late night channels.
38:04We were a little bit concerned
38:06because there should have been an apostrophe
38:07at the end of the N
38:09for it to be grammatically correct,
38:10which it wasn't.
38:11And that did come up
38:12when we did pitch to the experts.
38:15Yeah, let's have a look at this advert.
38:16Welcome to your new house
38:21and break free ever.
38:25Just want to be able to break free.
38:27This is so hot.
38:28Can definitely block a prison cell.
38:35Introducing banging made with Carolina Reaper Pepper.
38:37Hey, prisoner, bring me on my hot sauce.
38:42We wanted to go down the humour route.
38:45What did he say?
38:46Bring me back my toast.
38:47Hey, prisoner, bring me back my hot sauce.
38:52So talk me through it again.
38:55There's a hot sauce.
38:57You use it to escape from prison.
38:59Yeah.
39:00They should lock you up
39:02and throw away the sauce.
39:03So you then go and pitch to these experts.
39:09Some of them said it was bland and boring.
39:12You know, I think a lot of the kind of negative criticism
39:15we had was around the actual product itself
39:17and the branding versus the advert.
39:20I disagree with that.
39:21Well, in my opinion, it was tough about everything.
39:25It was.
39:25Branding, the product and the advertising.
39:27With you being an experienced buyer for your shop,
39:31let's say Dean or Max, came along as a representative,
39:35would you buy it?
39:36I would buy it.
39:37OK.
39:38We have to say that, don't you?
39:39Yeah, we do.
39:40Right.
39:41Reluctantly.
39:42Reluctantly.
39:43Mia, Mia, you are the project manager for Team Ascendancy.
39:50I am indeed, yeah.
39:51So, Anissa, sub-team leader.
39:53Yeah.
39:54Jordan, you two were there to come up
39:57with what your sauce was all about.
40:00Yeah, so I wanted to focus on gourmet
40:02and for that, for me, that meant premium ingredients.
40:05So I made sure we were trying just the premium stuff.
40:07It's a bit thick, isn't it, this year?
40:09What do you do, drink it or chew it?
40:11So, it did come out thick.
40:13When we heated it, it was a bit thinner.
40:15I mean, I'm looking at what the experts had to say.
40:19I quote Mr Roots,
40:21I think I need to have boxing gloves
40:23to get this sauce out of the bottle.
40:26Yeah, in terms of consistency,
40:27I do put my hands up to that.
40:29Because we heated it,
40:30it wasn't as thick when we were making it.
40:32That's why I didn't realise that it was so thick.
40:34And then this name, Umami Mami.
40:37Yeah, sounds like an Abba song, doesn't it?
40:39Yeah.
40:40So, it was a name I put forward in the original brainstorm.
40:43Umami isn't kind of an ingredient or an explicit item.
40:46It's actually like a flavour profile.
40:48Right, let's see this advert.
40:50Don't you hate it when you go for dinner
40:52and they don't have your favourite hot sauce?
40:57Cheers.
40:59Sorry guys, we've just got our new sauce information.
41:02It's sweet and spicy.
41:04It's got mango, saffron, it's got scuss on it.
41:06Would you like me to bring her for you?
41:07That'd be great, thank you.
41:10Mmm.
41:11That sauce was delicious.
41:13Gourmet, more like Gour Blimey.
41:17You're taking your date to a fancy restaurant
41:21and you're serving her chips.
41:24Have you got a girlfriend in real life?
41:27I wouldn't have thought so.
41:29No, I don't, unfortunately.
41:32There may be a reason.
41:33It's been a while since I went on a date.
41:38What was the licking the plate all about?
41:40I had to think very quickly
41:42about how we get around the fact
41:43we don't have the product.
41:45It did get quite hectic and stressful at times
41:47but I think we just tried to do the best we could
41:49with the very limited resources we have.
41:51He should have had it in his hand.
41:54You should have had it.
41:55Yeah, so Anissa didn't finish the product
41:57and send it to us as the advertising team.
41:59The last few minutes I was very stressed out
42:01because it was me doing everything.
42:02That's not true at all.
42:04Not true.
42:04I tried to push that
42:05but ultimately I felt I just got sidelined at the end.
42:08I would have appreciated if you reminded me
42:09or helped me as well
42:10in terms of getting the product to the other team.
42:12In the kitchen, neither Jordan or Anissa
42:14remembered that they had to get this over in time.
42:17Okay.
42:20I told you that
42:22because it's an advertising task
42:24that I will always make the decision
42:26as to which team has won.
42:29Yeah.
42:30I also don't really understand the products.
42:34this product here.
42:36I mean, I'm looking at what the experts had to say.
42:39Some of them said it was bland and boring.
42:43This thing here is like cement.
42:45It's...
42:46And so you leave me
42:50with a dilemma.
42:52You've both seen
42:54the adverts
42:55of each other's,
42:56right?
42:58And I don't think I have to elaborate
42:59that they are pretty poor.
43:02I would say that
43:03your advert
43:04was pathetic.
43:06If you're going to make a TV advert,
43:07you've got to have your product
43:08in the advert.
43:10Your advert
43:11was more than pathetic
43:12in the sense
43:14that you didn't understand
43:15what the hell
43:16it was supposed to be doing.
43:19This leads me to conclude
43:21there's no winner here.
43:23Both teams
43:24have lost this task.
43:26They're both
43:27garbage.
43:29So, I'm sorry to say
43:30that I'm going to send you all off
43:32and you're going to have to talk amongst yourself
43:34and then you're going to come back in here
43:36and I'm going to find out
43:38when each team
43:39who should be leaving this process.
43:42Off you go.
43:50If I choose one of these teams
43:52as the winner,
43:53there'll be people looking in
43:54on this process
43:55thinking I've gone nuts.
43:58I mean, such rubbish
43:59they came up with.
44:05I made it clear
44:06I wanted the source
44:07to be experimental
44:08because we needed
44:09to drive a USP.
44:11It's fine for you to say
44:12I made it clear.
44:13Dean and I reject that.
44:14We don't think that was clear.
44:15I wholeheartedly believe
44:17that I'm not responsible
44:18for the failure of this task.
44:19I made sure
44:20that I was involved
44:20in as much
44:21as I possibly could have.
44:22In fact,
44:23the only area
44:23that I wasn't involved
44:24with was the ad campaign.
44:26Lord Sugar said
44:27that he thought
44:27that the ad was pathetic.
44:28Look, I do think
44:29if we had a bit more time,
44:31I won't lie, Malika,
44:31obviously,
44:32your continued question
44:34was stopping us
44:35and slowing us down.
44:35No, no, I didn't waste any time.
44:37I mean, you did.
44:38The ideas I had
44:39were impactful.
44:40Malika,
44:41I can't tell you
44:42one valuable thing
44:43she added.
44:43It's task eight,
44:45there's nowhere to hide
44:46and you have to be
44:47a team player
44:47when it comes
44:48to winning a task.
44:51I feel like,
44:52Anissa,
44:52it has got to be
44:54on your head
44:54that we never had the source.
44:55We could have won this
44:56if we had the product.
44:58This is an advertising task.
45:00What we're missing
45:01is the product.
45:02That 100%
45:03falls with Anissa.
45:04She should have
45:05hit the deadline
45:05and we should have
45:06had our product.
45:07I don't work
45:07in the food industry
45:08but it's common sense
45:09that if a sauce is too thick
45:11you need to add water to it.
45:12Neither me or Jordan
45:13picked up on that
45:14when we were making the recipe.
45:15Ultimately,
45:16you work with sauces
45:17day to day.
45:18That's what you do.
45:19I think I contributed
45:20more than enough
45:21in this task.
45:22I did genuinely believe
45:22I did most of the work.
45:24Of course,
45:24I made mistakes along the way
45:25but that's what happens
45:26when you do the work.
45:27I can honestly say
45:28that I pulled 100%.
45:29I really do like you
45:31on a personal level, Emma
45:32but I feel that we could have
45:33made this whole task
45:34without you.
45:35I got as involved
45:36as I felt
45:37I had the contribution to.
45:38I think I really did
45:39come up with good ideas.
45:40It's not accurate
45:41that I did not contribute.
45:42The fault lies
45:43with the sub team.
45:44They were responsible
45:45for a sauce
45:46that you couldn't get
45:46out of a bottle
45:47and for not getting us
45:48the product
45:49to film a good advertisement.
45:51That's not just with Anissa,
45:52that's with Jordan too.
45:57Yes, Lord Sugar.
46:03Yes, could you send
46:04them all in, please?
46:17We're at the eighth week
46:19and I've got to tell you,
46:21to be honest with you,
46:22not one of you,
46:23not one of you
46:24is shining through to me
46:26that has any essence
46:27of marketing.
46:29I'm absolutely fuming
46:31two separate teams
46:33come up with the biggest
46:34load of garbage
46:35I've ever seen.
46:37It was like less Tabasco
46:38and more a bloody fiasco,
46:40quite frankly.
46:42Mia, who do you think
46:43is responsible
46:44for the failure
46:45of this task?
46:46If we look at the two
46:47main areas for film,
46:48it's the consistency
46:49of the sauce
46:50and it's the absence
46:51of the product
46:52in the video.
46:53Anissa, I personally
46:54feel is responsible.
46:55I was so laser-focused
46:56on making a great flavour
46:57and getting the recipe
46:58done in time,
46:59that's why I didn't think
47:00of sending it across.
47:02But the point I would
47:02like to make,
47:03in terms of contribution,
47:04this task,
47:05I've done the most
47:06out of everyone
47:06on the team.
47:07It was my idea,
47:08I did the recipe,
47:09I did the branding.
47:10What was your idea?
47:11Sorry.
47:11To do an Indian sauce.
47:12Yeah, but no-one
47:13liked it.
47:14Jordan,
47:15do you take any responsibility
47:16for not actually saying,
47:18hey, but let's get
47:19this bottle over to them?
47:20Yeah, I do.
47:21There was times
47:22where I did say
47:23I was conscious of time.
47:24I do take some responsibility
47:25for that, 100%.
47:27How can you make
47:27a TV advert
47:28without your star product
47:30in it?
47:31I don't get it.
47:32Yeah.
47:32I just don't get it
47:33at all.
47:34What about Emma?
47:35Was she ever used to you?
47:37Being completely honest,
47:40Emma's contribution
47:40to this task
47:41wasn't great.
47:42I think Liam and I
47:43could have done
47:44the same job
47:44in Emma's absence.
47:45I think on Lordship
47:47from my side
47:48and when we got
47:48to the actual advert
47:49I didn't want
47:51to become disruptive
47:52because I knew
47:53it was running
47:53with a vision
47:54that I wasn't fully clear
47:56on where we were going.
47:57If you want to look
47:58at lack of contribution
47:59it has to be Emma.
48:01All right.
48:02Amber Rose,
48:03your colleagues
48:04say your brief
48:05was a bit vague.
48:06Did you get
48:07kind of a steer
48:08from her at all
48:09or not?
48:09So basically
48:10we got told
48:10to come back
48:11with a fiery tasty sauce.
48:13That's it.
48:13And that's pretty much
48:15what we went for.
48:16We kept it basic
48:18but...
48:19Very basic.
48:20Yeah.
48:20All you did was
48:21you made the same sauce
48:22that everybody else makes.
48:23I suppose you could say
48:24you bottled it really.
48:26Yeah, that's where
48:26I think we went wrong
48:27because we was using
48:28that as the experimental part.
48:30You know, I think
48:30we both have to take
48:31some accountability
48:31for that but ultimately
48:33I do believe
48:34that we were working
48:34to the brief
48:35that we left in the morning.
48:36Yeah.
48:37Who was responsible
48:38for the Bangin brand name?
48:40Me.
48:41What is it?
48:41Is this some kind
48:42of Cockney expression
48:43that's supposed
48:44to mean something?
48:45Yeah.
48:45You never heard someone
48:46say, oh, that's Bangin'.
48:47Well, only when
48:47the engine's gone wrong
48:49in my car.
48:51Anyway, Amber Rose,
48:53who in your team
48:54do you think
48:55is responsible?
48:56You know, obviously
48:57from the product
48:58to the advert
48:58both were pretty disappointing.
49:01During kind of
49:01the making of the video
49:02I felt like we could
49:04have done the same thing
49:04if not better
49:05without Malika there
49:06just because
49:07we'd waste a lot of time
49:08kind of trying to manage
49:10behaviour a little bit
49:11and manage all of these ideas
49:12whilst I was just
49:14trying to shoot the video
49:15and, you know,
49:15get the content.
49:17Malika.
49:17Yeah.
49:18You are a little bit disruptive.
49:20Yeah, I mean,
49:21that's correct, but...
49:22That's correct,
49:23but didn't you get the message?
49:24I do agree with you,
49:25Lord Sugar.
49:25I think, look,
49:26one of my weaknesses
49:27is maybe I do need
49:27to be concise in my...
49:29Amber Rose,
49:31which two people
49:32are you bringing back
49:32into this boardroom?
49:34It would have to be
49:35Malika and Dean.
49:38Well, who are you bringing
49:40back into this boardroom?
49:41I'd like to bring back
49:42Anissa and Emma.
49:45Right, OK.
49:47You two go back to the house
49:49and you two go back
49:51to the house.
49:52Thank you, Lord Sugar.
49:53This is a very disappointing
50:01position I find myself in.
50:04I want you to step outside
50:05and then I'm going to talk
50:07to Baroness Brady and Tim
50:09and then I'm going to
50:10call you back in
50:11and one in each team
50:14is going to go at least.
50:23Well, this is a bit
50:26of a dilemma here.
50:27I mean, we've got
50:27six people out there.
50:30Let's talk about
50:31Team Parallel, first of all.
50:32She's a good talker,
50:33Amber Rose.
50:34Is she a good leader?
50:35The problem is, you know,
50:37what they delivered
50:38was terrible.
50:39Yeah.
50:40How about Dino?
50:42He's got quite
50:42a laid-back nature
50:44but trust me,
50:45he wants this
50:45as much as everybody else.
50:48Tell me,
50:49what are your thoughts
50:49on Malika?
50:50I mean, look,
50:51it's no coincidence
50:52the eight tasks in.
50:54There's been complaints
50:55against her
50:55and they're all the same.
50:57She's disruptive.
50:58So, no smoke without fire,
51:00I'm afraid.
51:01Mia, to me,
51:02she's a bit of a silent assassin
51:03that comes across us.
51:05Bearing in mind
51:06she had to think on her feet
51:07and make an advert
51:08without a product,
51:09that's a problem solver
51:10and I like that.
51:11I have an instinct
51:12about Anissa
51:13that she's quite
51:14a bright person.
51:15The key thing with Anissa
51:16is that, yes,
51:17she made a fundamental error
51:18but the good thing with her
51:19is that she takes
51:20accountability
51:21when she has made a mistake
51:22and she's also
51:24constantly pushing forward
51:25to be the leader.
51:26And I would contrast that,
51:27Alan, with Emma.
51:29Yeah.
51:29For me,
51:30Emma is the weakest link
51:31on this side.
51:32Every single member
51:33of her team
51:34thinks that she
51:35did not contribute
51:36positively anything at all.
51:38Right,
51:39I'll get them back in there
51:40and I'm going to decide
51:41which two people
51:42are going to be leaving today.
51:44PHONE RINGS
51:45Yeah,
51:46can you send
51:47the six of them in,
51:47please?
52:00Well,
52:01look,
52:01I'm not going to go over
52:02the intricate details
52:04of the task
52:05again.
52:07I'm going to simply
52:08give you the opportunity
52:09of explaining to me
52:10why you should remain
52:11in this process
52:12and I can start
52:13with you, Mia.
52:14So,
52:15week on week,
52:15I've stuck my neck out.
52:17Looking back,
52:18I actually don't think
52:19I could have done
52:19much more.
52:20I've worked harder
52:21than anyone in this process.
52:22That's your opinion,
52:23no?
52:24I mean,
52:24there's six of you here.
52:26You work harder
52:27than anyone else
52:28in this process.
52:29I believe that.
52:30Right.
52:30Anissa,
52:31I had a gut feeling
52:32that I thought
52:33that you were
52:34quite an intelligent person.
52:35But in this particular task
52:37where you are
52:38so responsible,
52:40how are you going to
52:41talk your way out
52:41of this one?
52:42We're on task eight.
52:43More than half of the tasks,
52:45I've been in leadership positions.
52:46I feel like when you always
52:47put yourself out there,
52:48mistakes do happen
52:50and I am apologetic
52:51about my mistakes.
52:52I will learn from them
52:53and I know I can move
52:54forward from this.
52:55I agree with you
52:56that you're not slow
52:58in coming forward.
52:59So that shows me
53:00that you have a lot
53:01of confidence in yourself.
53:04Now, Emma.
53:04Yes, Lord Sugar.
53:07You've been very silent
53:08as far as I'm concerned,
53:09not just in this task
53:11but throughout
53:12the whole process.
53:13Lord Sugar,
53:13I think in the process
53:14of showing I can sell
53:15in task four,
53:16I sold the most
53:17out of anyone.
53:18I think it was fundamental
53:18to that win.
53:19And aside from that,
53:20my business concepts
53:21and I'm so passionate about,
53:22I see a huge gap
53:23in the market,
53:24in the coffee market
53:25in London
53:26where you focus coffee
53:27around health.
53:29I'm not going to judge
53:30anybody's business plan
53:32at the moment.
53:32Of course.
53:33Yeah, of course.
53:34Um, yeah.
53:36Dean?
53:37Yeah?
53:37Can I just make
53:38a personal observation?
53:40Yes.
53:40Right?
53:40When you're in this boardroom,
53:42you sit there
53:43very, very quiet.
53:44Is it because you're
53:45out your depth
53:46or what?
53:47No.
53:47I believe sometimes
53:48less is more.
53:49I don't want to speak
53:50and make a...
53:51I don't want to speak
53:52and not make sense
53:53like I'm doing there probably
53:55but I'm struggling
53:56to understand the reason
53:56I've actually been
53:57brought back in.
53:58Because the branding
53:59wasn't good.
54:00I know, but honestly,
54:01everything come from me.
54:02Lord Sugar,
54:03this is the first time
54:04I've been in this position
54:05since task two.
54:07You know,
54:07out of all of the candidates
54:08here,
54:08I have six out of eight wins
54:10during this process.
54:12I don't have that
54:13because I've sat
54:14on the sidelines
54:15and, you know,
54:16gained from...
54:16You're not taking credit
54:17for those six wins,
54:18are you?
54:18No, not entirely
54:19but I do believe
54:20I've played an integral
54:21role towards them.
54:23Malika,
54:23who should be fired
54:24from your team?
54:25I think from my team,
54:28it's a very,
54:29very tricky one.
54:30Oh, no.
54:31I think both of them,
54:32honestly.
54:33Both of who?
54:34Dean and also Amber Rose.
54:36Oh, both of them.
54:37OK.
54:37Malika,
54:38whether you were
54:38in our team or not,
54:39we would have had
54:40the exact same result
54:41if not better
54:41without your disruption,
54:42if I'm honest.
54:43What do you say
54:44about your traits
54:45of disruption?
54:47Yeah, I mean,
54:48look, Lord Sugar,
54:49no one's perfect.
54:50I'd rather make
54:51my point across
54:52rather than not say
54:52anything at all.
54:53If you don't make it,
54:53that is the problem.
54:56You complain
54:57that people ignore you
54:59and it's because
55:00maybe your ideas
55:01are no good.
55:03End of the day,
55:04Lord Sugar,
55:04you know,
55:05I feel like that trait
55:06can be improved
55:07in terms of
55:07when I should speak,
55:08maybe thinking
55:09before I speak.
55:10You know,
55:10I'm not going to beat
55:11around the bush here.
55:13Malika,
55:15I'm sorry,
55:16but I can't ignore
55:17the fact
55:17that you've admitted
55:18that you've been
55:19a bit disruptive.
55:21So on that basis,
55:22Malika,
55:23you're fired.
55:25OK,
55:25thank you for the opportunity.
55:26Thank you,
55:26Baroness Brady.
55:27Thank you,
55:27Lord Sugar.
55:27Thank you, sir.
55:33You know,
55:33I go with my gut.
55:35From this team,
55:37I'm going to say
55:38that Mia,
55:40I don't know what,
55:42if anything,
55:42you've done wrong
55:43in this task.
55:46Anissa,
55:47you couldn't make
55:47a bigger mess up
55:48than you've done
55:49in this one.
55:49I've got a dilemma here.
55:59Do I just say,
56:01well, look,
56:01everybody's entitled
56:02to one big mistake?
56:05You know what I'm going to do?
56:09I'm going to ignore
56:10your failure in this.
56:14So,
56:15Emma,
56:16I've said this before
56:17to you,
56:18I have not seen
56:19much from you
56:21in the past
56:21eight weeks,
56:22and so,
56:23with regret,
56:24Emma,
56:24you're fired.
56:26Thank you,
56:26Lord Sugar.
56:27Thank you,
56:27Baroness Brady.
56:28Thank you,
56:28Sam.
56:29Take care.
56:30You lot need
56:38to up your game.
56:41Anissa,
56:41anybody looking in
56:43on this
56:44would say,
56:45I'm nuts
56:45and letting you remain,
56:47but I have my reasons.
56:49Thank you,
56:49Lord Sugar.
56:50And Dean,
56:51I'll be keeping my eyes
56:52on you,
56:52okay?
56:53Sure enough.
56:54Off you go.
56:55Thank you, Lord Sugar.
57:00I've had a great experience
57:09in this process.
57:10Honestly,
57:11I'm leaving with my head
57:12held high.
57:13I'm proud of where I got to.
57:15I am disappointed.
57:17I feel that I did go too soon.
57:18I feel that Lord Sugar
57:19is making a big mistake.
57:22That was wild.
57:24Yeah,
57:24I think from our team,
57:25it's probably going to be Malika.
57:27We're an Eason.
57:28She fumbled it.
57:29This is the first time
57:30that literally anyone could go.
57:32I can't call it,
57:32to be honest.
57:33I think it could be
57:33any one of them.
57:35Yay!
57:36Seven people.
57:38Oh,
57:39last for no reason.
57:43Oh, gosh.
57:44Come in, guys.
57:45Come in.
57:46House is feeling empty now.
57:47Tell us what happened
57:48in the ballroom.
57:49It was a close call.
57:50I took all accountability
57:51for my mistakes.
57:52And he did say to you,
57:53he was like,
57:53you're allowed one big mistake
57:55and you've had
57:56your one big mistake.
57:57Now,
58:00eight candidates remain.
58:03The search for Lord Sugar's
58:04next business partner
58:06continues.
58:09Next time...
58:10I've arranged for you
58:11to sell live
58:13on one of the shopping channels.
58:15Sailors...
58:16Row.
58:16Row the boat.
58:17Here we go.
58:18Because it's so comfortable.
58:20Suckers...
58:20So you just turn it on
58:22at the back.
58:23What are you doing,
58:24you dipstick?
58:25And in the boardroom,
58:27a-sacking.
58:28You're fired.
58:29You're fired.
58:29Come on.
58:31Row.
58:32I'll see you tomorrow.
58:49Transcription by CastingWords
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