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00:00They all thought they could win.
00:06One of my life goals is to be worth over a billion pounds.
00:09I mean, it's not a lot, but let's start off with that.
00:11Some relish the challenge.
00:13I love pressure. I thrive under it. I'm the pressure cooker.
00:16Some were a potential road hazard.
00:19I've got no problem throwing anyone under the bus to get what I want.
00:22And some were looking for a fairy tale ending.
00:25Lord Sugar will take me in under his arms and together we'll fly away into sunset.
00:29Obviously not romantically because now he's married.
00:32Eleven weeks ago, 16 eager beavers began an arduous quest.
00:37When it comes to bullshit, I've got natural immunity.
00:43The prize? A quarter million pound investment from a business giant.
00:48This is an opportunity of a lifetime.
00:51To win.
00:52Have we got it all in? Just from that angle.
00:54OK, you guys.
00:55They face challenge after challenge.
00:57There's some shit going down in here.
00:59Let's go, let's go.
01:00And bruising boardroom bashings.
01:02You.
01:03Don't know what you bloody doing.
01:04As they try to keep their nerve.
01:06Get to the bedroom now, run.
01:08I actually do not know what to say after that.
01:10This is just completely different.
01:12Get another one going now.
01:13No, we haven't got time.
01:14We have.
01:15Be cool.
01:16Oh my God.
01:17Oh my God.
01:18And stand their ground.
01:21We've highlighted quite a few different penguins.
01:23There aren't any in the Arctic.
01:25They're all in the Antarctic.
01:26I want a business partner that's going to stand out and is a cut above the rest.
01:32Tonight, Lord Sugar explains.
01:34You're fired.
01:35You're fired.
01:36Honestly, it's pathetic.
01:38You're fired.
01:39Why I fired them.
01:40His words, not mine.
01:41That is well above my pay grade.
01:46Eleven weeks ago, it all started with a big surprise.
01:50You can see there's an empty chair here.
01:54With Claude unable to take part, there was a return of a familiar face.
01:58Another very good friend of mine, Mr. Tim Campbell.
02:02The winner of the first ever series of The Apprentice.
02:07He knows all the tricks of the trade.
02:10I've been there, done it, got a t-shirt to prove it.
02:12Introduction's over.
02:14It was anchors away for the first task.
02:16So this is the 16th year of The Apprentice.
02:21So I wanted to start with something big.
02:23And you couldn't get anything bigger than an advertising task of a cruise line.
02:29As the team set sail.
02:31I've been on a few cruises.
02:33Catherine was keen to captain the girls.
02:35I used to sell cruises, so I've got quite a lot of experience.
02:39And had a plan to push the boat out.
02:41Everyone thinks cruising is for old people.
02:43But that's why I think if we go with a younger market, let's redefine cruising.
02:48Girls, I think we should put this to a vote then.
02:50I'm going to say I'm not going to put it to a vote.
02:52That told her.
02:53And when branding their cruise line, Catherine wanted to cause a bit of a splash.
02:57I've thought of bougie cruises.
03:00My only concern is they'll be 45 year olds.
03:02Are they really going to understand what bougie means?
03:04And the, um, somewhat over 45s.
03:07Bougie.
03:08Bougie.
03:09Bougie.
03:10What does it mean?
03:12Exactly.
03:13Immediately what comes to mind is booze cruise or something like that.
03:17When it came to feedback, crewmates.
03:20What is bougie?
03:22And industry experts also struggled with the name.
03:25The only way is us.
03:27What are bougie activities?
03:30Um, it could be kind of having a, maybe a brunch, I would say is bougie.
03:36Catherine really suffered trying to explain what it meant.
03:40Um, dressing up, um, socialising.
03:43I still haven't got a clue.
03:45I'd say bougie is a feeling.
03:48Yeah, you've lost them.
03:51I think what might be good is to start with something kind of a little bit comedic.
03:55Over with the ad team, director Amy struggled to keep her crew in ship shape.
04:00We're not going to make this a comedy act. Where do you want to start, girls?
04:03Should we start with the pool?
04:04Swimming pool, absolutely.
04:05As Harpreet made waves with her forceful nature.
04:07How about in the gaming room?
04:09I don't think we should do too much in the gaming room.
04:12Okay, so why not just the girls be in the gaming room?
04:14That's a very good idea.
04:15What I'm about to say is...
04:16Amy was upset the other candidates took over.
04:20Girls can have fun in the gaming room, guys can have fun, but we're not having fun together.
04:24It reminded me of Mutiny on the Bounty.
04:27We'll just chat here, get you guys swimming around, and we get as much shot of the facilities as we can.
04:32They were all kind of rebelling.
04:34Amy, zoom in on them, and then go up to like the sky all the sun.
04:37Imagine Steven Spielberg directing a movie, and it's an actor jumping and saying,
04:41Oh, Steven, do this, Steven, do that.
04:43I just don't understand it.
04:45Oh, I know, darling, such amateurs.
04:48Over with the boys.
04:50So I'm happy to put myself forward as PM.
04:52Akshay took the helm.
04:54I've got ideas, I've got seeds, let's get a tree out of it.
04:57Roots firmly planted, Akshay was a man with a plan.
05:00I've got a vision, I want to go with the older demographic, empty nesters.
05:06But struggling to get to grips with the vision.
05:08Welcome to Spirit of the Sea.
05:10No.
05:11Was the branding team.
05:13Neverending Nautical, that's the branding.
05:15And the logo was looking wishy-washy.
05:17Wave, I'm seeking to wave, that looks wicked.
05:20Really?
05:21And when revealing their masterpiece...
05:24Ship and mindfulness.
05:26So those two elements we've captured beautifully.
05:29Despite Nick's big sell, the logo had the team at loggerheads.
05:33Here is never-ending Nautical.
05:39Guys, what is that?
05:40It's a splodge with legs.
05:41The last time I would have seen something like that, I would have called out Dynarod.
05:45They came up with this most ridiculous logo.
05:49Better known as a turd, I suppose.
05:52And the ship's staff weren't sold either.
05:54I think the colours look a little bit, what we call probably a PVI, or a public vomiting incident.
06:01And what's the name?
06:02Why is it not there?
06:04How is anyone supposed to know what they're advertising if there's no brand?
06:09And the crappy feedback kept on coming.
06:11I don't see how I would pay X thousands of pounds to holiday with a company with a logo with a turd in it.
06:19I fell into a burning ring of fire.
06:24And when it came to the social media tease...
06:26That does not look good at all.
06:28Harry was harassing.
06:29That looks angry, it needs to convey stress.
06:32Can you do this please?
06:33No, no.
06:34Harry, Harry, you're wasting time.
06:36Harry was one of those guys that just keeps interfering and disrupting.
06:42Guys, can I say something?
06:43No, no.
06:44Yoga pose on the floor now.
06:45No, no, no, no.
06:46Guys, guys, he can jump onto the floor.
06:47No, it's a spark.
06:48He's like an itch he can't scratch.
06:51In the boardroom, the girls cruise to success.
06:54Ladies, you've won.
06:57And Harry was the first man overboard.
07:00Harry, you're fired.
07:02Thank you, Lord Sugar.
07:03He was constantly pushing and pushing and annoying everybody.
07:07And that's really the reason why I fired Harry.
07:10First man down.
07:13Week two and a tooth fairy Lord Sugar fluttered in with a new task.
07:18I want you to create a brand new electric toothbrush.
07:22Aimed at children between six and eight years old.
07:26And not just the toothbrush, they had to come up with an app
07:29to excite the children to clean their teeth.
07:32During my mathematics degree at Loughborough,
07:34I actually designed a children's app.
07:38You've done it all.
07:39Francesca was keen to be crowned PM.
07:41Feel like I've got the fundamental oral care experience.
07:44The girls team took my advice.
07:46Choose a project manager that has got some experience.
07:50So it was a good choice.
07:52I think we're clear that we're going to go ahead with a space theme.
07:56Sinking their teeth into the branding with a sub-team.
07:59Amy, is this six to eight-year-olds?
08:01Yes.
08:02I am still worried it's a little bit babyish.
08:04She's no dummy.
08:07And the pint-sized critics felt the same.
08:09It's not for me.
08:11Like, I think it's for young people, like three-year-olds.
08:15He's like a mini Lord Sugar.
08:19In the team meeting, Francesca's app concept failed to launch.
08:23Nice job!
08:24You did it!
08:26So, girls, that was the app?
08:28Watching it, I was just a bit confused.
08:29Like, what's the...
08:30What does the rollercoaster mean?
08:31What does the bowling alley mean?
08:33Um...
08:34Because you wouldn't see that on a planet.
08:35No, you wouldn't.
08:36I was struggling to understand what the app was saying.
08:39I think it was a little bit confusing.
08:41I was just a bit confused, I think, by the...
08:44All of it.
08:46But when it came to the toothbrush, the buyers were buying it.
08:50They ordered 10,000 humans.
08:55Well done, ladies.
09:00On the boys' team...
09:01Got two young girls, got two young boys.
09:03Project manager Aaron wanted to sink his teeth into a magical theme.
09:07I was thinking more like a wizard, a wand.
09:10Are we making a gender, like, neutral?
09:12Yes.
09:13A wand as unisex.
09:14So that child, if it's a girl or a boy, can interpret it.
09:17Got that, Connor?
09:18Aimed at boys and girls.
09:20I've got experience designing apps.
09:22I'd like you to be sub-team leader in the app team.
09:25But Connor started conjuring up his own plan.
09:28I think we're going to have to go down a male route
09:30because we're not going to have time to do two characters.
09:33Connor decided that he would concentrate on boys.
09:36So that was a major flaw.
09:39He didn't follow the project manager's brief.
09:43I can't think of the first name for the wizard.
09:45So ideally a name beginning with W,
09:47but Willie the wizard I don't think is good.
09:49Nope.
09:51Wilfred.
09:52Wilfred could work.
09:53Yeah, we're getting there, aren't we?
09:54Any thoughts, Nick?
09:56Has to be, like, mythical.
09:57Anything at all.
09:58So let's say...
09:59No, I guess not.
10:00Wiffy the wizard.
10:01Yeah, yeah, yeah.
10:02There he is.
10:05We have to make it super exciting.
10:07But Connor's team created the dullest app known to man.
10:11So you've got 30 seconds working from the left
10:13in towards the centre toot, OK?
10:16I mean, the app, Wizzy the wizard, whatever it was called,
10:19it was boring, boring, boring.
10:21Now to the right.
10:23Hmm.
10:25So boring that it could send the children to sleep.
10:27And at the kiddie consumer research...
10:30Who thinks they would ask their parents to get it?
10:32Wiffy came across a bit iffy.
10:34Just kind of a bit boring.
10:36But Nick had his own spin.
10:3850% of the boys liked it.
10:40Two boys out of two boys?
10:42That's one boy said yes, that he was like maybe.
10:45OK.
10:46So when you say 50%...
10:47Let's not focus on sample size.
10:50Yeah, don't let facts get in the way.
10:52And when it came to the pitch, the buyers weren't bowled over.
10:55I look at the brush, and for me, it looks like a turd.
10:59Aaron, I'd just like to jump in.
11:00In the consumer research, those colours were described as cool.
11:04He's not falling for it.
11:06Gold and brown...
11:08Having not learnt from task one,
11:11with the green and brown turd, so to speak,
11:14what has Aaron come up with?
11:16A green and brown wand.
11:18Are you having a laugh or what?
11:20I'm thinking of getting a psychiatrist for you lot,
11:23because you seem to be obsessed with turds.
11:26But they weren't laughing.
11:27They got zero orders.
11:29When they were given the brush off.
11:30Which two people are you bringing back into this boardroom?
11:33I'm going to be bringing Lord Sugar, Nick, and Connor back.
11:38What reason are you bringing me back in?
11:39Because you've been completely absent on this whole task.
11:43But it was Connor that was extracted.
11:46Connor, you claimed to be an expert in apps,
11:49and you produced something which was quite terrible.
11:52To put it bluntly, the app was dead boring,
11:55and one of the main reasons why Connor had to go.
11:59Connor, you're fired.
12:04Nicholas, I don't care what the next task is,
12:07you are going to be the project manager.
12:09Do you understand me?
12:10I understood Lord Sugar.
12:11This is going to give you the opportunity
12:13to show me what you can do.
12:16With Connor heading home,
12:18Lord Sugar was talking sharp.
12:20Are you going with Anne to Selfridges tomorrow?
12:23No, I'm going on Wednesday.
12:25I was going to say the food looked fabulous,
12:28and the atmosphere was lovely.
12:31I've got to lose a few pounds.
12:33No.
12:34I'm getting tight.
12:35My trousers are getting a bit tight.
12:37Good morning, ladies and gentlemen.
12:40We three.
12:41Thank you so much for this opportunity.
12:43With Shama departing for health reasons,
12:45the rest of the group were thirsty for more.
12:48This task was all about non-alcoholic drinks,
12:52which are very popular these days.
12:54It's a tough market, it's a niche market,
12:56but it's a very lucrative market.
12:59I've decided to shake things up a bit.
13:02Following a quick sugar shuffle.
13:05On Team Diverse...
13:06I've been in and around the drinks industry all my whole life.
13:09Finance manager Nick stepped up to the bar.
13:12This kind of fell into his lap, really,
13:14because drinks are his business.
13:16What I want to do is go after vodka lime soda.
13:19And it was down to Hurricane Harpreet...
13:21From this, we're going to decide,
13:23do we need the orange or do we not?
13:24...to create Nick's curious concoction.
13:27Green tea is going to hopefully balance that out a little bit.
13:30I'm just not sure that's an enjoyable feeling for me.
13:33I think Karen would agree.
13:35I don't know how anybody could replicate the taste of vodka.
13:39It has no taste.
13:40Five drops of salt.
13:41I'm not sure that's going to help.
13:43Unless we should put more and put something like ten.
13:45I really think that might be overdoing it.
13:47Gimme, gimme, gimme.
13:48And I don't for the life of me understand
13:51how a vodka lime and soda can turn out
13:54like a urine sample they were supposed to give to the hospital.
13:57If I was somebody who liked vodka,
13:59I would say that you are taking the piss, really.
14:01And their sample didn't go down well with the public.
14:04I'm not going to lie, I'm not really a fan.
14:07A little bit bitter.
14:09Meanwhile, in the pre-pitch meeting...
14:11It starts off a bit slow.
14:13And then, like, probably about now.
14:16Nick's moves were equally hard to swallow.
14:19Do you know what I mean? A bit Theresa May.
14:22Is that really the image you're going for?
14:26I don't know if they're going to take us seriously if you do that.
14:31I couldn't agree more.
14:33It's good energy, isn't it?
14:35We've got this.
14:36Yeah, come on, stars.
14:37And the good energy reeled in the retailers.
14:40300, Casey.
14:41OK, deal.
14:42Landing diverse, a boardroom win.
14:45Thank you, Lord Sugar. Thank you.
14:47I've got a bar.
14:49Newly named Infinity...
14:51In fact, we were actually going to just start creating a non-alcoholic menu.
14:55We're drinking in PM Sophie's beer idea.
14:58Our vision is taste, taste, taste.
15:00Why don't we go for spicy?
15:03In the kitchen, while making their beer-y brew...
15:07What about a mixed spice with something with that grapefruit and lime?
15:10I don't know if grapefruit's quite a sharp flavour.
15:13Stephanie and Sophie didn't go bananas for Navid's fruity suggestions.
15:18What about something like peppermint with, like, lime?
15:20I don't know if I would do lime and peppermint.
15:22I think I would do one or the other. I don't think...
15:24I agree.
15:25Oh, never mind.
15:26Navid is a very nice fellow, but the trouble with him is,
15:29is that people can just talk over him and he didn't stand up for himself, really.
15:34And he just wasn't measuring up.
15:36Navid, you're going to have to do the big quantity.
15:38100 mil isn't it, yeah.
15:40Which one was the original?
15:41Navid, I literally just gave it to you.
15:44Because there's two beakers here.
15:46It was more of a hindrance than a help.
15:48I've just given sample A.
15:50This is not good.
15:52And it wasn't happy hour at the consumer research.
15:55Do you think the branding looks quite classy, quite sophisticated?
15:59No.
16:01Sophie tried to raise the bar in the pitch.
16:04We will take each and every one of you to paradise.
16:09It's a bold statement.
16:11Is it something that you would consider drinking?
16:13Erm...
16:14I think that's a no.
16:17And their spicy drink wasn't looking peachy.
16:19It was all peach, so...
16:21I'm just wondering if you think you maybe have gotten the formula wrong.
16:24In short, yes. One of the reasons why they lost.
16:28And it was Navid who was given last orders.
16:31Navid, you're fired.
16:34Thank you very much, thank you.
16:35Get out of my pub!
16:37I mean boardroom.
16:40Navid was easily swayed, overpowered.
16:43So that's why Navid had to go.
16:48Number four was a fantastic task.
16:51I sent them out to sea, fishing.
16:56This task centred around catch of the day.
16:59It was all to do with profit.
17:02As the sub-team caught crabs in Cornwall, the rest of Team Diverse...
17:08I've never had crabs. What is a crab like?
17:09It's fishy.
17:11...were stating the obvious.
17:13And PM Alex hoped to sell their fishy wares to a corporate client.
17:18The two fish that we've picked is the monkfish and the place.
17:20Yeah, I think it should be about right, yeah.
17:22Yeah.
17:23Forgotten something?
17:24Give you a clue.
17:25Has a shell.
17:26Alex, the project manager, he forgot all about the main catch of the day.
17:30He didn't even offer it.
17:32I mean, how ridiculous can you be?
17:34I think that went well.
17:35I think it did.
17:36I did think of something there as we laughed.
17:38What did you think?
17:39We didn't mention the crab, the catch of the day.
17:41Damn.
17:43And the penny drops.
17:46Next, while Catherine headed home sick, Alex was on quality control.
17:51No, actually, we need to make sure there's no spines on it.
17:55It was slow.
17:57They were...
17:58It was ridiculous what they were doing.
18:00Let's get this one done properly.
18:02It was like watching an autopsy.
18:05What time did you arrange to deliver the fish with the chef?
18:09It was missed out, unfortunately, with the client.
18:12You forgot to ask him what time he wants it?
18:14Yes.
18:15They forgot about the most critical thing for a hotel restaurant,
18:20is I need it there on a certain time.
18:23Meanwhile, dishing out the crab arancini to the public...
18:27So we're doing five for £7.99, is that OK?
18:30..was super seller Steph.
18:31So here's your two portions.
18:33Yeah, lovely.
18:34Thank you so much.
18:35Hi, ladies.
18:36Would you like to try some fresh crab arancini, of course?
18:38That's who I was speaking to.
18:39Yeah, well, you're speaking to everyone, Steph.
18:41Sorry, don't get arsy.
18:42Now, now.
18:43No need to get crabby.
18:44You know what?
18:45When you've got a good salesperson amongst you,
18:47let them get on with it.
18:48Don't interfere.
18:51On Team Diverse...
18:52I am in the food industry.
18:53I would be happy to put myself as project manager.
18:55Harpreet hooked the corporate client.
18:57We do have a team down in Cornwall,
18:59and they're out to catch some pollock.
19:01We will make sure it's of the utmost quality.
19:03Now, Harpreet, she over-promised they would prepare the fish beautifully.
19:08They should be pan-ready, so fins off and the row out.
19:11No problem.
19:12Should always under-promise and over-deliver.
19:17Handing out a pollocking was sub-team leader Francesca.
19:20Fish on.
19:22Come on, boys.
19:23Catch up.
19:24You don't catch any, come on.
19:25And it seemed to work.
19:29Fish on.
19:30There it is.
19:31Oh, this is a beast.
19:32I also caught one.
19:33Look at that pollock.
19:34All right, stop showing off.
19:36And when cooking their Mexican fish dish to sell to the public...
19:41We should be going for the soft-shell taco.
19:43Harpreet was clicking her team into shape.
19:46Red chilli.
19:47We need some spice.
19:48Red chillies.
19:49Find red chillies on there, please.
19:5023 onions.
19:51Why have we only got 23 onions?
19:53Is that enough?
19:54It's 90 tomatoes times 14 pence each.
19:56What's on the side of this dish?
19:58I don't know, but make it snappy.
20:01When it came to the order for their corporate client,
20:03it was a messy job.
20:04Oh, gross.
20:06I've watched Alien enough times, it just looks like that.
20:09Yeah.
20:10But Harpreet had promised the finest fillets.
20:13If it's not as perfect, that's OK.
20:14Put the best ones on top.
20:16On delivery, the chef smelled something fishy.
20:19Normally what I do is I check the bottom.
20:21OK.
20:22Because that's where you hide the bad stuff.
20:23It was not very well prepared.
20:25Yeah.
20:26That should have been prepped better than that.
20:27Bad luck, Harpreet.
20:29And therefore, she agreed to cut the price.
20:33And as time swam away, both teams rushed to flog their fishy fare.
20:38The last push.
20:39Nine pounds.
20:40Yeah.
20:41Come on, come on.
20:42Just tap it.
20:43Hey.
20:44We know you want some.
20:47Cash was counted and infinity floated to the surface.
20:50Very well done.
20:51You're like a salmon swimming upstream, Harpreet.
20:55Yeah.
20:56I can't actually swim, not sugar.
20:58While diverse PM Alex sank without a trace.
21:02This is the worst failure I've ever experienced in this boardroom.
21:07Alex, you're fired.
21:09Thank you, not sugar.
21:11Look, it was a no-brainer.
21:13Alex forgot about time.
21:15He forgot about his catch of the day.
21:17He had to go.
21:18The boys seem to be dropping like flies.
21:23Week five, and it was game on.
21:25Oh, my God.
21:28Blimey, someone's been working out.
21:31For your next task, you'll be designing a brand new video game.
21:37Akeem was keen to mega drive infinity.
21:40I've been playing video games my whole life professionally too.
21:44Akeem, he's a gamer.
21:46So who better to take on the role of project manager?
21:50I want to create something that is a futuristic, a dystopian, apocalyptic survival game.
21:56Okay.
21:57Anyone else?
21:58I was thinking a female prisoner who's been wrongly accused of something.
22:02Oh, I like that.
22:03And her journey to try and break out of prison.
22:05I'm actually changing my mind.
22:07I think a prison.
22:08That's in the real world.
22:10Wow.
22:11That was a U-turn.
22:12Here's the expert in games.
22:14And it was somewhat concerning that Akeem just gives in and doesn't stick to his principles.
22:20A business partner of mine mustn't get swayed, bollocking over.
22:25For the game's character, Catherine had a model in mind.
22:30I think we should use me.
22:33I think that would work.
22:35Catherine made me laugh that she designed the character around herself.
22:39Is there like a sexy hair up?
22:41Yeah.
22:42That's nice.
22:43Yes.
22:44Lovely.
22:45You've got to inspire a kind of cheek and confidence.
22:47I mean, who knew this was going to be all about me?
22:49Well, it was your idea.
22:50Everybody was...
22:51What would you do in a fight?
22:52You could do a punch.
22:54Elbow.
22:55Catherine's alter ego kicked into action.
22:58I like that.
22:59I like that a lot.
23:00And she wasn't afraid to get down and dirty.
23:02I need you to crawl.
23:04Crawl while using your legs.
23:07Ridiculous.
23:08I know, but you've got to do it.
23:10On Team Diverse...
23:11I used to play a lot of games when I was younger.
23:13So I would really like to put myself forward to PM this task.
23:16Brittany went to Greta Thunberg with her game idea.
23:19The animals are starving,
23:20and the scientists have been sent to the Arctic to save the animals.
23:24Whilst I agree with the principle of saving the planet,
23:28the thing about a game is it has to be fun and appealing.
23:34When it came to their eco-warrior character...
23:36I do think he needs to have lab coat.
23:39He was more sedate than sexy.
23:41Sam the scientist.
23:44Is Sam the scientist just a bit too boring?
23:47Well, yes, but that didn't stop them.
23:50And sub-team leader Francesca was on an Arctic roll with the branding.
23:54Can I show you what we're expecting it to look like?
23:56Something a bit like this.
23:58Arctic saviour.
24:00You're missing a C.
24:02What was the biggest embarrassment in that task was Francesca,
24:05who spelt Arctic wrong.
24:07Can we make Xavier slightly smaller, please?
24:10Yeah, why not draw more attention to it?
24:12Perfect.
24:13I think that's fine.
24:14One of the other team members should have said,
24:16that's not the way you spell Arctic.
24:18You know what an Arctic is, don't you, in East End terms?
24:21It's an articulated lorry.
24:23And as Akshay put on a performance for the promo.
24:27Whoa!
24:28I need to avoid the oil or ruin my health.
24:31Things got frosty between Francesca and Sophie.
24:34Be like, oh, look, there's a penguin.
24:35Let me grab the penguin.
24:36I disagree with that point.
24:37I would shout, look, there's a penguin.
24:39Grab the penguin.
24:40I don't want to put a penguin in there.
24:41It doesn't make sense.
24:42Oh, ladies, it makes even less sense than you think.
24:47But in the team meeting, it was the branding
24:49that didn't get a warm reception.
24:51What we created, I feel like, hits brief to a tee.
24:55The sea is missing from Arctic, so it's Arctic.
24:58Spell check would have come in handy.
25:01We're supposed to be, like, educating people
25:03and we haven't spelt Arctic right.
25:04A point raised by gamers.
25:06That's not even a word.
25:07And then industry experts.
25:09Could you tell me how you spell Arctic?
25:11The team just was a total embarrassment
25:14when they were pitching to the experts.
25:16But that mistake wasn't an isolated incident.
25:19How many penguins are in the Arctic?
25:22There's quite a few penguins in the Arctic.
25:24I don't know the exact figure.
25:26I believe there aren't any in the Arctic.
25:28They're all in the Antarctic.
25:29Oh, no.
25:30It was a complete disaster.
25:32Leading to Brittany's team getting the cold shoulder.
25:36The investors said they're simplistic
25:38and then they're simple.
25:40They didn't make any investment at all.
25:42Nothing at all?
25:43Not a penny.
25:44But it was Francesca who got frozen out.
25:46Francesca, you were responsible for the name,
25:49the character, the tees.
25:51None of them were any good.
25:53Francesca, you're fired.
25:55Thank you for the opportunity.
25:56Thank you, Karen.
25:57Thank you, Tim.
25:58The branding was diabolical.
26:00So that's why Francesca went.
26:06Week six went off with a bangor in Wales.
26:09Your task is to set up and run a bespoke tour.
26:13It was down to who made the most amount of money.
26:16On Team Diverse...
26:18I have quite a lot of experience in hospitality.
26:21It was Steph who stepped up.
26:23I'd like to make an executive decision
26:25that we're going to do the Highland Railway tour.
26:27Sure.
26:28Whereas on Team Infinity,
26:30Amy was ducking out of being top dog.
26:33I don't feel like this is my task.
26:35Amy, I understand that you immediately declared
26:39that this was not for you.
26:41Well, I'm one of the...
26:43You're avoiding the spotlight
26:45like Dracula avoids the sunbathing, I think, no?
26:49But she saw herself as superior
26:51when it came to securing sales.
26:53I've spent many summers in Edinburgh producing shows
26:56and I've had to grab people off the streets
26:58and sell tickets to them.
27:00OK.
27:01So I feel like that skill set will lend itself to that.
27:03But it didn't quite work out that way.
27:06What we're doing at the minute, we've got like...
27:07Exciting and adventurous!
27:09Quarry and Deepmine tour tickets available.
27:11We're just doing a Deepmine quarry tour.
27:12Is that something you'd be interested in?
27:14Just a limited number of tickets available.
27:16Come inquire now, you don't want to miss it!
27:19As she proved more of a hindrance than a help.
27:22To be honest... It's really tough.
27:23Have you sold anything yet?
27:25No, none yet.
27:26Amy claimed to be a great salesperson.
27:28I'm a very good salesperson.
27:30And it turned out she wasn't.
27:32Are you interested?
27:33No, thank you.
27:37Meanwhile, PM Catherine wasn't flying.
27:39Retail price is £85 per person, OK?
27:42When negotiating a deal for their chosen attraction.
27:45So if we were to say around about £40 per person,
27:49how does that sound to you?
27:51I'd ask you to walk back down those steps.
27:53You got me begging you for mercy.
27:56OK.
27:57So Catherine was kind of negotiating with a very tough nut vendor.
28:01Stopped insulting me and come back up.
28:03She just seemed to get intimidated.
28:05£60 and we kind of shake on that now?
28:0762.
28:08OK, 62. Thank you very much.
28:10This is like lambs to the slaughter, quite frankly.
28:14He was so tough.
28:15He sounds like he smelt blood.
28:16He knew that you wouldn't have dropped.
28:18Was you there?
28:19No, I weren't like sugar.
28:20So are you talking like you was?
28:21Catherine could have got a much better deal if she stood her ground.
28:26But they still aim for the stars.
28:28Shane Ritchie has been on this zipline.
28:31With their zipline tour.
28:32Three, two, one.
28:34Scream if you want to go faster!
28:37Yay!
28:38Karen's enjoying herself?
28:40Yay!
28:41It looks like Karen's taking the lead!
28:43Oh, yeah!
28:45But things came crashing down to earth with a boring quarry tour.
28:49As you can imagine, the miners, they had just a little bit of time to eat.
28:54What kind of food did they eat?
28:56Erm...
28:58I believe they liked bread.
29:01And soup.
29:02Insightful.
29:04Back with Team Diverse.
29:0770 pounds.
29:08Really excited to have your ball tomorrow.
29:10Look forward to seeing you tomorrow.
29:12As Sophie touted the tours.
29:14Where are you from?
29:15I'm from Italy.
29:16Italy.
29:17Buongiorno.
29:18Akshay wasn't taking no for an answer.
29:20Have you got any plans tomorrow?
29:21Tomorrow is not possible.
29:23This is literally once in a lifetime.
29:25We're promoting a Welsh scenic tour.
29:28Tomorrow I'm in Ireland.
29:29Do you want to go for it?
29:30No, no, no.
29:31No?
29:32Ciao.
29:33Well, that was a waste of time.
29:35Meanwhile, Nick was proving a torturous guide.
29:38Farming is very, very important to the Welsh economy.
29:41As he bleated on about the local residents.
29:44And that is the main reason why Wales is sheep farming industry is so significant.
29:54I think, as the tour guide, I don't know what was more interesting, watching paint dry or listening to him.
30:00You'd be amazed to believe that Wales has nine million sheep, which is more than its human population.
30:08He reminded me of when you're looking at a streaming video, you know, where you see the circle going round like that.
30:17Proving picture perfect in the painting masterclass was Brittany.
30:22And we're going to use a watercolour technique called wetting the wet.
30:26Brittany, she was in her element.
30:28And we're just going to mix it together until you think it creates the colour that we can see of the clouds above.
30:34She came across as a professional when she was doing the watercolour painting.
30:39And kept her composition when it was pouring on their portraits.
30:43Maybe the rain will actually enhance some people's paintings if they weren't doing that good.
30:48I think she blagged her way through it and that was quite impressive.
30:52In the boardroom, someone who didn't leave a good impression was Amy.
30:57Amy, you've been here six weeks to show that you can do something.
31:01And you haven't shown me that you can do something.
31:04And so it is with regret, Amy, that you're fired.
31:08Thank you, Lord Trigger, for the opportunity.
31:10She didn't perform very well.
31:12It's as simple as that.
31:13Amy had to go.
31:15What have you got your shoe brush down here for?
31:18It's not a shoe brush, it's an airbrush.
31:20What have you got down here?
31:22I'm not in the mood.
31:26That's the spirit.
31:28Week seven, and things went really futuristic.
31:31I want you to design your own driverless vehicle.
31:36Electric cars are now becoming very, very popular and I think are going to be the future.
31:41So the aim of the game here was to design a unique pod and sell them to corporate clientele.
31:48Sophie was steering team diverse.
31:50I would like to do a party pod.
31:52Party could cover.
31:53Hendos and stags are sometimes a bit tacky.
31:56You don't want it to be tacky.
31:57The corporate client veered them off track.
32:00Don't be too niche.
32:02Which led to Sophie putting the brakes on.
32:04Just forget the party element of it, so to speak.
32:08Bit late for the branding team.
32:11What they've put together looks like a toaster that's exploding.
32:16And things got even more contradictory when Sophie's team plotted out the design.
32:21Can we revisit the glitter?
32:23I think we should go with a red carpet.
32:27Sophie, her first idea was party theme.
32:30And then halfway through she changed her mind to something else.
32:33In regards to the starlight ceiling, I think that would be cool.
32:36She said one thing and then she did another.
32:39She was kind of like flip-flopping over.
32:42Which led to general confusion.
32:44We've gone for a party pod but she doesn't want it to be a party pod.
32:46But it is a party pod but it's not a party pod because we need to be an experience.
32:49You what?
32:51Having pimped their pod to the max, the team were even more divided.
32:55So we've got the pink seats.
32:56We've then got the red carpet.
32:57Yes, there is this dance.
32:58You've got a karaoke machine.
33:02Why is there a karaoke machine?
33:04I think that almost looks like a tacky hotel.
33:07I definitely don't think it's down the tacky route.
33:11Well, she was the only one.
33:13To me it looks a bit like a pimper bill.
33:15What did the blinds come down for?
33:16What are you going to get up to in there then?
33:20It really, really was very gaudy and really didn't lend itself to what the corporates actually required.
33:28Let's smash this.
33:29There were attempts to get people revved up in the pitch.
33:32Akshay, wouldn't it be great to feel like a star and ride like a star?
33:36Nick, it absolutely would but even in a sustainable way.
33:39That would be incredible.
33:41Oh, make it starve.
33:44Cripes!
33:45We've gone with a cushioned bench and that cushion is unbelievably comfortable.
33:49But it wasn't sitting well with the buyers.
33:51I think it screams a little Las Vegas strip.
33:54OK.
33:55I'm going to have to lead with an iron fist.
33:58On the other team, Akeem was geared up to lead infinity.
34:02We can make our pod into sort of like a taxi.
34:05Promising start.
34:07But when it came to the pod interior...
34:10Can we get some tinted windows on there?
34:12..he was struggling with the million dollar question.
34:14Do you want to go for a light tint, dark tint?
34:16A light tint, for sure.
34:17Can I just check, why would you not want extreme privacy?
34:20I'm not, I'm just asking.
34:21Um...
34:23Do you want to phone a friend?
34:25Let's have the dark tints.
34:26I think the rationale makes sense.
34:28Yeah, I just don't want it to seem too dark and gloomy.
34:30And then I'm switching again.
34:32But let's just go with the light tint.
34:34Is that your final answer?
34:36Final choice, I'm going to say, would be the light.
34:44Akeem is a funny character.
34:47He comes out, initially, very, very confident.
34:50And then one of his team members says to him,
34:52nah, that's not very good.
34:53He goes, no, you're right, it's not very good.
34:55We won't do that.
34:56You're making your mind up.
34:57And Akeem's flip-flopping didn't end there.
35:00I'm 100% in corporate client meeting.
35:02Aaron, it's me and you, let's go.
35:04How does that sound?
35:05I feel like I could do what you do, but you just need to decide.
35:08Do you want to take that price off?
35:09Okay, note the things that the final choice is,
35:11Aaron and Harps, you guys go speak with the corporate client.
35:15Akeem, you seem to be chopping and changing your mind all the time.
35:19A bit like a traffic light.
35:20You seem to be stuck on amber.
35:22Having designed the exterior of their eco-taxi pod.
35:25I'm getting purity from that. I really am.
35:28To be honest with you, it looks like a Teletubbies tour bus.
35:31They just forgot one crucial thing.
35:34How would the customers know it's a taxi?
35:37You couldn't identify it as a taxi.
35:40Very, very weak branding.
35:43No question of it.
35:45In the pitch, Akeem was the face of Be Pure.
35:48See here, there are four iPads within the machine.
35:52Well, he would have been if he turned around.
35:54Turn around.
35:55This is made to be used and there's just so many other elements.
36:00Turn around.
36:01But face to face with the clients, they managed to secure some sales.
36:05£320,000?
36:06Yeah.
36:07Fantastic.
36:08And in the boardroom, Infinity's taxi pod was uber successful.
36:13Team Infinity made £1,106,800.
36:19Very good.
36:20And it was Sophie who was told to pod off.
36:23Sophie, it was a bad idea, badly executed.
36:28And for that reason, Sophie, you're fired.
36:32Thanks.
36:34The pod was a complete and utter disaster.
36:37And that's why I fired Sophie.
36:47Good morning.
36:48Oh, hello.
36:49It's Matt from next door.
36:50Just to let you know, some foxes made a right mess of your bins last night.
36:53But don't worry.
36:54I've gone out and I've cleared it up for you.
36:56Okay.
36:58Bye-bye.
36:59Bye.
37:00Anyway, week eight was full throttle.
37:02You're gonna lay on a corporate away day at Silverstone.
37:07So the aim of the game was making a memorable day for the corporate client whilst making a profit.
37:13Three, two, one.
37:15And the race was on.
37:17For both teams.
37:18I'm excited for this.
37:19I'm excited for this.
37:20To line up activities.
37:21Step on it a bit.
37:22Yeah.
37:23Oh.
37:24For their corporate away day.
37:25Oh.
37:26Come on, Nick.
37:27Oh.
37:28Oh.
37:29Oh.
37:30Oh.
37:31Hello everyone.
37:32Welcome to Silverstone Circuit.
37:34As the sub team motored on with the meet and greet.
37:37Now, I know what you're all thinking when you're looking at me.
37:40Lewis Hamilton's probably let himself go a little bit.
37:43PM Harpreet.
37:44Akeem, dress the table.
37:45Akeem, dress the table.
37:46Was soldiering on with their lunch service.
37:48A kitchen is a military operation.
37:50Yes, ma'am.
37:51Make rice.
37:52You know how to make rice.
37:53Yeah.
37:54Team Infinity project manager was Harpreet and she ran the thing like a sergeant major.
38:00Just make it, make it, make it, make it.
38:02All I want from you is enough rice for all the guests.
38:04Cool.
38:05Deep breaths, Akeem.
38:06She's really bossy and bossed everybody around.
38:09That looks like a lot of rice.
38:10Don't obsess over this.
38:11Yeah?
38:12I need that rice to be on point.
38:13I think I'll probably make a backup portion of rice.
38:15Okay.
38:16Do you know how many thousands of people can be in Silverstone at one time?
38:19150,000.
38:20I think you made enough rice to feed them all, didn't you?
38:23And Harpreet didn't take her foot off the gas.
38:26Get me a cloth, please, and one of you can be on clean-up duty.
38:29We're dishing up.
38:30Oh, the naan.
38:31Get the bloody naan out.
38:32Quick.
38:33Akeem, forget that.
38:34Yeah.
38:35Open it quick, quick, quick, quick, quick, quick, quick.
38:37But her army antics helped secure a boardroom win.
38:40Well done.
38:41Well done.
38:42On Team Diverse, Akshay was charming his way to a catering contract.
38:47I want to strike a deal with you.
38:49I love the food.
38:50I love the dish.
38:51So does Nick.
38:53I'm looking at the £10 mark.
38:55I can't go any lower than the £14.
38:58I'm sorry, this is unbelievably good.
39:00Mmm.
39:01Let's close at £13.
39:02Why don't we throw in, we'll wash some of the dishes.
39:05Yeah.
39:06We'll wash the dishes for you.
39:07For £13.
39:08Why not throw in some ironing while you're at it?
39:10Do you know what?
39:11You've got the power.
39:12£13, that's including you washing the dishes and cooking the food.
39:15Thanks so much.
39:16Thank you very much.
39:18Meanwhile, the PM team were wandering off track.
39:21Oh God, where are we going?
39:23With their museum tour.
39:24Where are we going to first?
39:25Over here.
39:26It's over here, isn't it?
39:28So guys, if you follow us through here.
39:30Steph and Catherine were just wandering around lost.
39:33Not engaging with the clients, not telling the clients what they were actually there for.
39:38Oh my God, I don't know where it is.
39:40Feel free to look around.
39:41Feel free to have a little look around before we take you to it, yeah.
39:44Gives you time to look where the **** we are.
39:46Steph, wash your mouth out.
39:48And they ended up finishing the tour early because they didn't know what they were doing.
39:52It is lunch straight away.
39:56Ooh, look at us go.
39:57But the kitchen team weren't quite ready.
40:00All of our clients are sat there on literally an empty table.
40:03Nothing's like laid out.
40:04We've got no nice and forks, no glasses.
40:06So it was a scramble to get serving.
40:08Where's the prep room?
40:09Do we have to go through here?
40:10I would not go in there.
40:12Everybody, apologies for the delay.
40:14What are they doing?
40:15Oh my God, they have walked through the room.
40:19That's the old silverstone trap.
40:21Yeah.
40:22Yeah, so the new one is under that far bridge on the edge, but catch up later.
40:26Nice recovery.
40:27Sorry about this.
40:29So sorry.
40:30Nick, did you not think to use the entrance that doesn't go through the room?
40:33Didn't know there was one.
40:35Oh, Nick.
40:36Nick was very, very unprofessional.
40:38He walked into the meeting of the corporate clients with the trolley and his hairnet on
40:43and started talking to them.
40:45I mean, what on earth was he thinking?
40:47Did you bring the plates?
40:48I haven't got plates.
40:49Oh my God!
40:50I thought you were plating and things.
40:51No, this part was your job, not ours.
40:54And the corporate clients were left lacking.
40:57Excuse me, do we have any ice for the drinks?
40:59They're all quite warm.
41:01I'll go and check for you.
41:02We won't be long.
41:03The food service was chaotic.
41:05We've got food!
41:07It was delayed.
41:08The clients had to start asking for things.
41:11It was terrible.
41:13And things went from bad to worse for Nick in the boardroom.
41:16If anybody was culpable on this task, it was Nick, who I had concerns about.
41:21It is with regret, Nick, you're fired.
41:25Thank you for your time and consideration, Lord Sugar.
41:27It's been a pleasure.
41:28It really, really messed up.
41:30And that's why I fired Nick.
41:34Week 9 saw them in the market for merch.
41:37I've arranged for you to sell live on one of the country's leading shopping channels.
41:43One of my favourite tasks, TV selling.
41:46It's really, really a tough, tough thing to do.
41:49But PM for Team Diverse, Akshay was a man on a mission.
41:53This is more than TV selling.
41:55This is more than a task.
41:56This is about me.
41:57It's about pride.
41:58It's about proving myself.
42:00So this is big.
42:02And that's because he'd lost a whopping seven out of eight tasks.
42:06Who are you bringing back into the boardroom?
42:08I'll bring Akshay.
42:09Akshay.
42:10Akshay.
42:11Your card is marked.
42:13I'm a loser, baby.
42:15This was his last chance.
42:17There's only one way to show me what he's made of, and that is win this task.
42:21Products picked.
42:23I'd like to go for the steamer, the massage gun and the sleep mask.
42:27Akshay took command of the studio gallery.
42:30Excitement, energy.
42:31While the others presented.
42:33Just to show you how to demonstrate with this.
42:35Yep, demonstrate it.
42:36But his incessant jibber-jabber.
42:38It's affordable.
42:39Basically, it was just non-stop talking.
42:41It's much better than ironing.
42:43Was off-putting.
42:44You know, so, it's much, much better than ironing.
42:48There's a limited quantity.
42:50Limited quality.
42:51Limited quality.
42:52£23.99.
42:53A snail wrinkle care pack.
42:56Not vegan-friendly, but it's a friendly product.
42:59It is a vegetarian product.
43:02That's not true.
43:03I think Akshay is confusing the girls quite a lot.
43:07I don't think he was very good at directing.
43:09Get on the phone, or you'll miss out.
43:11You're, like, always in our ear.
43:14But you don't-
43:15We can't-
43:16We can't think it, Akshay.
43:17You won't let us finish, aren't we?
43:18No, I disagree.
43:19Girls, change position.
43:20Can you get up and sort of walk up?
43:21We want to show you this.
43:22Don't go too close.
43:25And the gallery wasn't the only place where Akshay overstepped the mark.
43:29But how did you find me as a project manager, from your opinion?
43:32I think the-
43:33When we were on TV and you were in Aria, that was-
43:35You training for this position?
43:38That's the dream.
43:39You're not in the bar, having a little chat.
43:41Sorry.
43:42Surprise, surprise.
43:45It's actually my childhood dream to sell on TV, so I am so excited.
43:49On Team Infinity, Brittany set out her stall.
43:52When you go to meet the products today, gain as much information as you possibly can.
43:58But Harpreet and Akeem-
44:00Don't get any funny ideas outside of that now.
44:02Were more caught up with playing with the goods than researching them.
44:06Okay, how do I look?
44:08Akeem!
44:12Meanwhile, Brittany and Aaron were as good as gold, landing the star product.
44:17The way that it catches the light as well is absolutely amazing.
44:20Yes, it's stunning, isn't it?
44:21Oh, Raggy, you didn't have to.
44:27Now for Harpreet to reveal their product list.
44:30On the conveyor belt tonight-
44:32We've managed to secure a solar-powered owl light.
44:37Okay.
44:38A six-piece bedding set.
44:41Okay.
44:42No cuddly toy.
44:43And the last bag is an inflatable flamingo.
44:45Didn't she do well?
44:46I must say, they do sound quite niche.
44:49That's a polite word for random.
44:51A mish-mash of stuff that you would find in a car boot sale somewhere.
44:56On air, Brittany and Aaron were having a hoot.
44:59One thing I love about this, and something that you very, very rarely find now,
45:03is that it's actually handmade.
45:05So that means it's quite uniquely made by someone with skilled hands.
45:09Perfect.
45:10If you say so.
45:11It's summer, and I think it's the correct time to have an absolutely stunning, decorative
45:16owl in your garden.
45:17Put me down for two.
45:18This is a fitted sheet.
45:20The only thing you're not getting at this moment is me in bed with you.
45:23Not necessarily a bad thing.
45:25Aaron, you said that the only thing that you don't get with this bed set is me in it.
45:29Oh, goodness.
45:30The thought of you in it would have dropped the price down to nothing.
45:33It would have ended up painless.
45:35Tell them to get up.
45:36Tell them to get up.
45:37Tell them to get up.
45:38Stand up.
45:39Stand up.
45:40And it wasn't long before Harpreet was, well, Harpreet.
45:43Go faster.
45:44Urgency.
45:45Urgency.
45:46Shock factor.
45:47Harpreet was in the gallery, and from what I saw, she did a better job than Akshay.
45:51Brittany, put it on and start looking at how gorgeous it is.
45:54Oh, we've got a caller.
45:55We've got a caller.
45:56We've got one caller.
45:58Harpreet, you know, tends to get people's attention, tends to get things done.
46:03In the boardroom, Infinity channelled a win.
46:08You smashed it?
46:11But for Akshay, it was one loss too many.
46:14Akshay, you're not a bad fellow, but my gut feeling is telling me you're not for me.
46:20He'd lost eight out of nine tasks.
46:23He was on borrowed time here.
46:25Akshay, it is with regret that you're fired.
46:28Thank you, Lord Sugar.
46:29I've learnt so much.
46:30Thank you, Karen.
46:32Keep in touch.
46:33I'll do.
46:34Thanks so much.
46:35Oh, you softy.
46:38Where did he say we're going?
46:40Oh, kids say we are.
46:43Ten weeks in, and the girls were tearing their hair out before the task had even begun.
46:48As you can see, Tim isn't available for this task.
46:53So Mike Souter has stepped in.
46:55This task was all about producing and selling healthy baby food.
47:04Infinity PM Harpreet.
47:05In terms of colours and things, I'm thinking maybe something like blue.
47:08Dictated the direction of their Pan-Asian brand.
47:12I quite like the idea of a little bowl because that's what you would have a curry in.
47:16While diverse PM Aaron...
47:18I think Middle Eastern me personally.
47:20That would be my preference.
47:21Cool.
47:22Bottled it when it came to deciding on the marketing of their Moroccan meal.
47:25So I'm going to put you two on branding.
47:27Yes.
47:28Because just have freedom and free will to do what you do best.
47:30Yeah.
47:31Aaron just said to the branding team, get on with it.
47:34He didn't give them any steer whatsoever.
47:36He just left it to them.
47:38Little Taste Adventure, I absolutely love that.
47:40Cool.
47:41The branding was looking like child's play.
47:43I guess it would have to either be a magnifying glass or a saucepan.
47:46But they still got rattled.
47:48Can we put that, like, in a square box?
47:50Okay, Brett, we might need to move on because we've got three minutes.
47:53The branding team just threw too much at it.
47:56Too many ideas, so it was very confused.
48:00And the grab didn't fare much better.
48:06Oh, horrendous.
48:08Bodes well.
48:09There's something not right with that.
48:11It's just mush.
48:12And his mush didn't taste of much either.
48:14What do you think?
48:15It just has that, like, just quite stodgy beige feel.
48:20And the babies...
48:23And buyers weren't hungry for more.
48:25You've fallen at the first hurdle in terms of the quality of the product.
48:28No flavour, stodgy.
48:30The food was lumpy, brown, it was unappealing.
48:33It was terrible.
48:35Bye.
48:37Obviously.
48:40Meanwhile, back with Team Infinity...
48:42Veggies.
48:43Harpreet was knocking up her Pan-Asian kitty curry.
48:46What about a cheeky carrot?
48:48Sounds good.
48:49Should we do first-time foodies?
48:50First-time foodies.
48:51Yeah.
48:52Love that.
48:53But her branding team...
48:54I think we want something that people can spot from a mile away.
48:57...made a grave mistake.
48:59I think we haven't done a bad job.
49:02You can't have the word dyes on a baby product.
49:05I mean, come on, it's a baby product.
49:08No.
49:09And despite the food having the target market going gaga...
49:13..the grown-ups found the branding hard to stomach.
49:17So I think it's time to address the elephant in the room.
49:20Your logo reads, First Time Dies.
49:23First Time Dies.
49:24The biggest issue is, from this label, it looks like we want to kill children.
49:29Never a good thing.
49:30First Time Dies, it sounds like a Bond movie.
49:33It's got to be one of the worst branding mistakes I've ever seen.
49:37But when it came to the sales, both teams were served a surprise.
49:41I've got no orders at all from anybody.
49:43None.
49:44Then my own baby food, I'm staring at six dummies.
49:48Because both teams lost, I decided that I was going to fire two people that day.
49:54Aaron was the first to toddle off.
49:56It is with regret, but Aaron, you're fired.
49:59Lord Sugar, thank you for the opportunity, Kevin.
50:01Aaron made a fatal error in not giving his team direction,
50:06and the food was absolutely diabolical.
50:09And Lord Sugar wasn't kidding around with Akeem.
50:12Akeem, you are a very highly educated person,
50:16but I don't feel that I've seen much from you in the past ten weeks.
50:21Akeem never showed me any of his business now,
50:24and so I decided, in the end, enough was enough.
50:27Regretfully, Akeem, you're fired.
50:32Thank you, Lord Sugar.
50:34Well, one thing for sure, my next business partner is going to be a woman.
50:46After ten turbulent tasks...
50:49Hey, wake up!
50:50I'm too much!
50:52Do you think the tasks are bad waiting for today, guys?
50:56The final four were summoned for a deep dive into their business plans.
51:00Do you think Claude will be back?
51:02I don't know. I do.
51:04Are you scared of him?
51:05I'm not scared of anybody.
51:07Ooh!
51:08Yeah, we'll see.
51:10You can't blag your way or bullshit your way or schmooze your way through this task.
51:18You've got to be on the ball.
51:20Today I'm going to put you in front of my most trusted advisors.
51:24If you've got any skeletons, this lot will find them.
51:28Off you, Pop!
51:29Oh, hold on. Just one more thing. Claude is back.
51:33Upstairs, waiting, the big man himself. Claude, the business bulldog, Littner.
51:41Who, along with Mike's sniper suitor, Claudine, make them cry Collins,
51:46and Linda, take no prisoners, plant, was back to put the candidates through their paces.
51:53First, to feel the fear.
51:55Now we know that Claude's back, we're all guaranteed to get a grill in.
51:58100%.
51:59Hotel front of house manager, Brittany.
52:01Brittany looks so nervous, bless her.
52:04That's probably because her business plan involves high-protein alcoholic drinks,
52:08an area she has no experience in.
52:11You are trying to break into an industry.
52:14You have no background in the supplement business
52:16and no experience in the alcohol business. Am I correct?
52:20In terms of direct experience, I do not have it.
52:22OK. I personally do...
52:24Don't tell me you drink a cocktail.
52:26I'm very much into my health and fitness, and I am kind of like my target consumer.
52:30I buy clothes. It doesn't make me a dressmaker.
52:32The business plan that Brittany came up with had no bearing whatsoever to her expertise.
52:39And I want to tell you something else.
52:41It's not new. It's been done before.
52:44Can I say, please?
52:45Yes, you may.
52:48Because I've looked, honestly, everywhere.
52:49You know why you haven't heard of it?
52:51Because it ain't a hit.
52:53The idea that she came up with was not novel, not new.
52:57And on top of it, she didn't know anything about it.
53:00And Mike's taste buds just weren't tickled by her tipple.
53:03That's chalky and quite bitter.
53:08It tasted horrible, which was not a good sign.
53:10And the bad news kept on coming.
53:13The one thing that really needs to muscle up is your business plan.
53:17Yeah. And coming.
53:18Production cost is 74 pence.
53:21Now, unless you're making it in your bath, someone's going to have to produce it, manufacture it.
53:27That's correct.
53:28Where's the cost of it?
53:29Brittany's wasn't a fully formed business plan.
53:31And I would not be investing £250,000 in that idea.
53:36And in the boardroom, her boozy protein drink just wasn't working out.
53:41Brittany, it is with regret that you're fired.
53:46Thank you, Lord Sugar.
53:47Best of luck ever.
53:48Brittany has got a great personality.
53:50She's been very good on some tasks.
53:53And, of course, I wish her well for the future.
53:57Stephanie.
53:58Wish me luck.
53:59Good luck.
54:00Was up next.
54:01Stephanie, she's a great salesperson.
54:03And has done extremely well to get through to this stage in the process.
54:08But she was selling herself short when it came to her business plan.
54:12Online pre-loved children's designer clothes.
54:15So, Stephanie, if you go on to something like eBay...
54:18Yeah.
54:19..and you type in children's designer clothes...
54:21Yeah.
54:22..there are thousands of results.
54:23Why is yours different?
54:25Authentication with people that are interested in pre-loved wear is incredibly important.
54:29And a lot of these websites are missing out on that.
54:32So, I've looked into the company that you've talked about partnering with for authentication.
54:37But I've got some bad news.
54:38Yeah.
54:39They don't authenticate clothing.
54:41Steph didn't seem to do her research properly.
54:44When she was challenged on certain things by my advisers, she stumbled.
54:49You've got absolutely no experience in fashion.
54:51Would I be able to respond to that?
54:52Not necessarily.
54:53OK.
54:54How many garments have you actually sold so far?
54:56So, at the moment I've sold around 50 garments.
54:59So, 50 garments.
55:00OK.
55:01But it's a tiny amount.
55:03I actually think that we could achieve much more than that.
55:05So, no.
55:06It's a pipe dream with no substance.
55:09For me, I believe her business was very niche and very hard to scale up.
55:14And in the boardroom, Steph's online clothing business was off-trend.
55:18So, Stephanie, you're fired.
55:21Honestly, thank you so much, Karen, to the Lord Sugar.
55:23It's been an absolute honour.
55:25Well done, girls.
55:26Best of luck.
55:29Well, you two ladies are through to the final.
55:32Very well done to get to this stage.
55:34We almost have a winner.
55:36I cannot believe we are in the final.
55:38We made it till the end.
55:40We've got Catherine.
55:42What would you do in a fight?
55:45I am innocent.
55:47Confident.
55:48I think it went well.
55:49She's a strong, bold woman who can handle herself.
55:52So, I thought, what better person than myself to be the face.
55:55Charismatic.
55:57We have a fantastic, fantastic product for you.
56:01It's a little bit extra, a little bit sassy.
56:03It's a feeling.
56:04And a natural leader.
56:05Smiley.
56:06Yeah, put it down.
56:07I've got it.
56:08Pick it up.
56:09Yeah.
56:10She's a hard working entrepreneur running her own pyjama company.
56:14She wants to expand to a much larger range.
56:17And that's why she wants my investment in order to be able to scale it up to make the business
56:23far more lucrative.
56:25If I won the investment, this would absolutely change my life.
56:28To be able to run a company on that level and you've got that support from Lord Sugar,
56:33it would honestly mean the world to me.
56:36And then there's Harpreet.
56:38I think we've done some fantastic business.
56:40Has anyone got a feeling at the back of your throat?
56:42There's no salt or sugar.
56:43An assertive.
56:44Okay, guys, I want you to listen to me.
56:46Please, just my voice.
56:47Yeah, okay.
56:48No nonsense negotiator.
56:49We have to keep profit in mind.
56:50That's a deal.
56:51I hope that you don't feel I took over.
56:53No, not much.
56:55Who commands respect.
56:57I would hope that you can trust my leadership skills to hopefully get us the win.
57:01Harpreet has been consistently impressive during the process and she's very focused.
57:07And she's keen to prove that she can scoop up a profit with her dessert parlour.
57:12Her idea is to expand and open up more shops throughout the country.
57:17Securing Lord Sugar's investment would completely transform my life.
57:21I feel I've got my business to a fantastic level, but I want to scale up.
57:25I have the confidence and ability to do it.
57:28I just need that investment.
57:30Oh, my God!
57:32We've got two great finalists raring to go.
57:35They've got just one more challenge for me to decide who's going to be my business partner.
57:44Don't miss the final Thursday night at nine here on B2C1.
57:48A creative challenge coming up next tonight.
57:51Interior Design Masters with Alan Carr.
57:54Look at my circumstance.
57:57Big time.
57:58I'm a bunch of my big, big, big, big, big, big, big.
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