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00:00Bring me back to training camp for Smoothie King training campus

00:05NFL training a partner in my smoking is a little less hard than I didn't training camp

00:10Welcome to restaurant influencers presented by entrepreneur. I'm your host Sean Walchef

00:30This is a Cali BBQ media production in life in the restaurant business and in the new creator economy

00:36We learn through lessons and stories today. We are coming to you from the titans practice facility

00:42I can't tell you how cool. This is for me

00:45We started a media company on top of our barbecue business

00:48We launched this show with entrepreneur magazine back in 2022. We've reached 71 million people

00:54I've been able to interview shaquille o'neill and dominican sue von miller chef emerald lagasse

01:00So many incredible people but most importantly we get to connect with restaurant tours and entrepreneurs like you all over the world

01:06I have xavier woods on the show today

01:08We get to learn about the trucking business about the franchisee business and about real estate

01:14Um, thank you for the hospitality. Thank you for having us. Welcome. Definitely. Definitely. Thank you. Thank you

01:18Thank you all for coming out as well. We appreciate it, man. Thank you means a lot

01:22Where in the world is your favorite stadium stage or venue?

01:28Uh, I would definitely say my favorite. Uh, I spent some time in dallas

01:31Uh, jerry's world is unlike any other

01:33Uh, just the crowd the atmosphere there also spent a year in minnesota

01:39Uh, so up there was up there was different it's cold, but I mean the stadium was beautiful. Yeah, uh, the clear roof

01:46Everything was just beautiful modern, you know the new technology or whatnot, but definitely those two

01:52So which one pick one? Uh, I would say minnesota minnesota just because it's probably just because it's newer

01:57Okay, uh, jerry I mean jerry's world been there for a little while, but minnesota is newer

02:01So y'all say that's number one day

02:03All right, we're gonna go to minnesota. We're gonna talk to entrepreneur talk to some other sponsors, uh rent out the entire place

02:09Uh, we go and we travel we go to all the biggest restaurant shows

02:12Um all over the united states, but we're gonna put on a restaurant show and an entrepreneur show at minnesota

02:18Some good east of minnesota. Definitely some good east of minnesota

02:20I'm gonna bring you to the 50 yard line. I'm gonna give you the mic

02:24I want you to mic drop and say let us know the xavier woods. Let us know the story about about entrepreneurship

02:31I could do it

02:33We can do it. We can do it. I mean entrepreneurship. It's all about just uh

02:37More like using your resources, uh taking control of

02:42Your business your own business you have you don't really you're the owner you're the boss you control everything

02:48Uh, and that's a different aspect than what i'm in now in football where you know i'm a professional athlete

02:53Um, many other factors go into you know, who's you have owner care coach coaches

02:59Um, but as far as your entrepreneurship, it's all on me

03:02Um, and for our business me and my wife

03:04And so, you know, we in real estate got franchisee as well as trucking and everything comes back to us

03:10what is

03:11The accounting the day-to-day things

03:14Um, the employees that we have they all come back to us and I mean

03:19We're not work. We're not necessarily a worker. So

03:22They have to rely on us to give them information

03:24Give them resources to be able to do their jobs to the best of their ability and so

03:27You know

03:28I'm confident in now. I wasn't at first, you know, it's kind of a leap of faith

03:32You know, everyone wants to be entrepreneur, but

03:34Everyone doesn't really know the challenges

03:36Yeah

03:36That comes with it

03:37Um, but I definitely I definitely love it

03:40It's a challenge that I think

03:41I speak for me and I think my wife loves it as well

03:44Bring me back to the first investment

03:46The first investment was

03:48Unfortunately, uh, my wife's

03:50My wife's

03:52Dad's mother died

03:54Uh, and so

03:55They wanted to sell the house, you know

03:57Family wants to sell mom's house

03:59And, um, we were able to buy it

04:01Uh, it was a it was a beat down house a little bit

04:04Um, in Atlanta, Georgia

04:05And so we flipped it

04:06Uh, we renovated it

04:08Um, but we wanted to flip it

04:10We wanted to put it on the market at the time

04:12That was around 2021 when the housing market was booming a little bit

04:16Uh, our price

04:17Prices of the houses were way above the value

04:19Um, but my wife said she wanted to keep it

04:22Uh, and so

04:22Uh, it's been it's been good to us

04:24We can always sell when we want to

04:26Um, that was our first

04:27First, uh

04:28Venture that we did

04:30Yep

04:30Was taking a beat down home

04:32And flipping it

04:33And renting it out

04:34And I really want to say

04:36We watched Flip and Flop

04:38The show on, uh, HGTV

04:40That's really what we got

04:42That's really what we got some ideas from

04:43Other than that

04:44It was maybe some TikTok videos

04:46Wasn't really a lot of research

04:48Other than just watching Flip and Flop

04:49We might have watched

04:50A few seasons

04:52Maybe all the seasons

04:53And that's what we kind of did our studies from

04:55Was from just that

04:56And I mean, I think we were successful

04:58On that one

04:59That's where our first

05:00Venture started

05:00Tell me about the trucking business

05:02Trucking is

05:04I want to say trucking is

05:05Very, very high risk

05:06Very, very high risk

05:08Uh, accident

05:09You know, accident

05:10We all see the commercials

05:12One of the

05:13One of the lawyers

05:14They have the jingles

05:15And get hit by the truck

05:16Called me

05:16Called Sam

05:17So that's

05:18That's the risk, you know

05:19Uh, but at the end of the day

05:21Um

05:21I would say it's been good for us

05:23Yeah

05:24Uh, have a few drivers

05:25A few trucks on the road

05:26And so we have

05:27We have people set in place

05:28That take care of that

05:29That's really

05:30The most hands-off

05:32Venture that we have

05:33Um, where we have

05:34People in place to

05:35Whether it's dispatchers

05:37Um, deal with brokers

05:38Um, but that's the most hands-off

05:41But it's been good to us

05:42That's definitely

05:43A more high risk

05:44Insurance is definitely

05:45And we can say it's high risk

05:46Because the insurance is

05:47Very, very high

05:48Yeah

05:49That's how you know

05:49It's high risk

05:50For sure

05:50Uh, speaking of high risk

05:52Businesses, restaurant business

05:53Uh, we have restaurants

05:55In San Diego

05:55We've been open for 18 years

05:57That's great

05:58That's great

05:59One of the most beautiful

06:00And most difficult businesses

06:01That we've ever been a part of

06:02It's almost as hard

06:03As the media business

06:04But we're learning

06:05A lot about that as well

06:06Um, bring me in

06:07To why

06:08Why did you decide

06:09To become a franchisee

06:10And why did you pick

06:11Smoothie King

06:12No, just stories

06:13Along the way

06:14I mean

06:14I never really had

06:16The aspirations

06:16To want to

06:17Want to run a restaurant business

06:19Because all I heard was

06:20Restaurant business

06:21Is not really good

06:22They're, you know

06:23Good the first day

06:24And then

06:24A year from now

06:25You'll be

06:26You'll be out of there

06:27Uh, that's all I heard

06:28That's all I heard

06:28So, uh

06:30Never was my aspiration

06:30I just wanted to succeed

06:31And so

06:32That's kind of why

06:33I

06:34Well, my wife had the idea

06:35She wanted to do Smoothie King

06:36We both love Smoothie King

06:37Our kids love Smoothie King

06:38Uh, I'm from Louisiana

06:39And Smoothie King

06:40Is really big to us

06:41Okay

06:41Especially me

06:41As a player

06:43As an athlete

06:43I got Smoothie King a lot

06:45So

06:46Not only that I think

06:47Smoothie King was

06:48Kind of a

06:48It wasn't easy

06:50But I would say

06:51It had less

06:52It was less riskier

06:54Quote unquote

06:55Than getting into

06:56You know

06:57A different franchise

06:58Like a

06:58Uh, Chick-fil-A smoothie

07:00Chick-fil-A

07:00Uh, Chipotle

07:02What you can

07:02But stuff like that

07:03Um, it's more

07:04Limited food

07:05Limited Smoothies

07:07So it's a lot easier

07:08Than getting to one of those

07:09I would say

07:10And it's really just

07:11It's been

07:12It's been easy

07:13Uh, compared to

07:15You know

07:15Stories I've heard

07:16From different franchisees

07:17Of bigger

07:18Bigger restaurants

07:19Uh, but I mean

07:21It's been great to us

07:22Yeah

07:22Uh, we bought

07:25We bought one in Georgia

07:26Our first one

07:26Uh, last year

07:27I'm

07:28This year

07:29This year

07:30Uh, in April

07:31Okay

07:31Um, so we've been

07:32In about half a year

07:33Or maybe

07:33Sort of that way

07:35Um, so it's been good to us

07:37You know, we want to

07:37Buy more

07:38Yep

07:38Uh, right now

07:40We are one

07:40In the process

07:41Of buying another one

07:42Uh, but in the off season

07:44We just take on

07:45A different venture

07:46Every

07:46Every off season

07:47Smoothie King's been

07:49You know

07:49Smoothie King

07:50That's

07:50That ceiling is

07:52You know

07:53You can buy as many

07:54As you want to

07:54Uh, and so they can

07:56Really run themselves

07:57Once you have the people

07:58In place

07:58And that's the most

08:00Important thing

08:00Of putting the people

08:01In place

08:02So that you can

08:03You can multiply

08:04And I think

08:05I mean

08:05You just speak

08:06To other entrepreneurs

08:07Uh, once you get

08:09The people in places

08:10When you can multiply

08:11Because when you try

08:12To do it yourself

08:13And you try to multiply

08:13You only have a certain

08:14Amount of time

08:15On your hands

08:15We don't all have

08:1624 hours

08:17But you get

08:18Two, three

08:19Three, four people

08:20They all have

08:2024 hours

08:21And they all can do

08:22Even more

08:23And you can

08:23You know

08:24Multiply even more

08:25So that's what

08:26We're on

08:26That's what

08:26The venture that we're

08:28On now

08:28The Smoothie King

08:29And getting more

08:30And more

08:30Smoothie King

08:31And you know

08:32I would say

08:33The Smoothie King

08:33Corporate is excited

08:34That we are in it

08:36Um, I've talked to a few

08:38Uh, of the

08:39Of the corporate people

08:40They're excited that

08:41You know

08:41Me and my family

08:42Our owners of Smoothie King

08:43They want us to get more

08:44And we're excited

08:45And we want to get more

08:46As well

08:46Was it an existing

08:47Smoothie King operation

08:48That you took over

08:49Yeah, it was an existing

08:50Smoothie King

08:50Existing Smoothie King

08:52Uh, you know

08:54Shout out to Greg

08:55Greg was who we bought

08:58The Smoothie King for

08:58He owned a few

08:59Smoothie Kings

09:00Um, in the Georgia area

09:02He owned a multitude of

09:03Smoothie Kings in the Georgia area

09:05And so

09:05Me and him had a long talk

09:06He helped me along the way

09:07Of the acquisition

09:08Uh, of purchasing

09:10Purchasing it from him

09:11Uh, he was one of the biggest

09:13Helping hands that we had

09:14Uh, just

09:15You know, you don't really

09:16Get that a lot

09:16Where the seller

09:18Is really helping you out

09:19Uh, helping you

09:20Um, provide the caution

09:21So, uh

09:23You know

09:24That was an existing one

09:25Um, and one of the

09:27Main things he said was

09:28You know, if you do

09:29Want to go into this thing

09:30Buying an already

09:32Existing one is best

09:33Yeah

09:33Um, just cause

09:34The turnaround time

09:35You know, if you have to

09:36Go and, uh

09:37Purchase a new

09:39Purchase and build a new

09:40One that's gonna take a year

09:40Uh, your money's just

09:42Sitting there

09:42Not making

09:43Not doing anything

09:44It's just sitting there

09:44Probably, you know

09:45Maybe losing some money

09:46But, uh

09:47If you go and you

09:48Acquire one

09:48Immediately

09:49Once you buy it

09:51Once you're

09:51Day one

09:52You're making money

09:52It may cost a little bit more

09:54Depending on the sales

09:56Or whatnot

09:56But, um

09:57At the end of the day

09:57You don't have to wait a year

09:58Uh, to be able to

10:00You know, make some money

10:01Off of it

10:02And so

10:02That's where we're in

10:03We want to acquire

10:04Uh, I'm not

10:05I don't really want to

10:05Build any

10:06Just cause, you know

10:07Time frame wise

10:08And, uh

10:10I would say

10:10That's been

10:11One of the

10:12Main goals of ours

10:14Uh, not building any

10:16I don't want to build any

10:17Just want to acquire

10:18May cost a little bit more

10:20But I think at the end of the day

10:21It'll be worth it

10:22Did you know that Toast powers

10:24Over 140,000 restaurants

10:26Across the United States

10:28Canada

10:28And UK

10:29It's an incredible company

10:31I am on the Toast

10:32Customer Advisory Board

10:33They are proud sponsors

10:34Of this show

10:35Restaurant Influencers

10:36We couldn't do it

10:37Without their support

10:38They power our barbecue

10:39Restaurants

10:40In San Diego

10:41If you have questions

10:42About Toast

10:43If you're thinking about

10:44Bringing Toast on

10:45To be your primary

10:46Technology partner

10:47At your restaurants

10:48Please reach out to me

10:49I'm happy to get

10:51A local Toast representative

10:52To take care of you

10:53You can reach me

10:54At Sean P. Welch

10:55On Instagram

10:56Once again

10:57Thank you to Toast

10:58For believing in

10:59The power of technology

11:00The power of storytelling

11:02The power of hospitality

11:03Back to the show

11:04Bring me back to

11:06Training camp

11:07For Smoothie King

11:09Training camp

11:09Is NFL training camp harder

11:12Or is Smoothie King harder?

11:14It was a little

11:14You know

11:14Smoothie King is a little less

11:15Harder

11:16Than training camp

11:18I had a great time though

11:20You know

11:21It was two weeks

11:22Of on field training

11:23I had to go into

11:24A training store

11:25They call it a training store

11:26So Smoothie King

11:27Call it some training stores

11:28They pick out

11:30Different stores around

11:31East state

11:32But actually serving the public

11:33Oh yes

11:34It's an up and running store

11:35But it's one of their

11:37Good stores

11:37One of their great stores

11:38That meets all of their

11:40Quotas

11:42That meets all of their

11:43Standards and what not

11:43So I had to go in

11:45Two weeks and be a worker

11:46Just I'm a team member

11:48At Smoothie King right now

11:49Make smoothies

11:51Learn the daily operations

11:52Start off daily operations

11:54Then learn the managerial stuff

11:56And then learn the ownership side

11:58So man I had a great time

12:00Just

12:00It took me

12:01It took me back to

12:02When I had to work

12:03At little old Cabin D's

12:05When I was in high school

12:06Little old Cabin D's

12:06What was that?

12:07Cabin D's in high school

12:07What were you doing there?

12:08I was a fish

12:09I was a fish guy

12:09I was a fish fry guy

12:10You were a fish fry guy

12:11Fish fry

12:11I started off as a

12:12I was there for about

12:13Two years

12:14Okay

12:14My junior and senior year

12:15I started off

12:17At the sink

12:18Yeah

12:19Definitely washing dishes

12:20At the sink

12:20My first day

12:21I will never forget

12:22She told me

12:23Go straight to the bag

12:24Go to the dish washer

12:26Then I ended up being

12:29Besides the managers

12:30By the time I left

12:31My senior year

12:32Before I went to college

12:33I was

12:34The longest tenured worker

12:36There besides the managers

12:37No way

12:37Yeah

12:38So I was there

12:39For the full two years

12:40From the busboy

12:43To the dishwasher

12:43To you know

12:44I was working in line

12:45Making fish

12:46So and then

12:47Going back to the

12:48Smoothie King

12:49This past off season

12:49I was just on the line

12:51Making smoothies

12:51Taking orders

12:52Cleaning up

12:53Cleaning bathrooms

12:54I had a great time

12:56I'm not

12:56I mean

12:56I know we all are

12:57Where we're at now

12:58But that just

12:59I won't say humble

13:00But just because I had fun

13:01It was just fun for me

13:03To just be able to go

13:04And work

13:04And just enjoy myself

13:05I wasn't getting paid

13:07It was just training

13:09Just training for

13:10To know what

13:11When I do take over

13:12My Smoothie King store

13:14What the team members

13:14Are doing

13:15What is required

13:17And what the day to day

13:18Operations should look like

13:19Or shouldn't look like

13:20And so

13:21I had a great time

13:22But it wasn't hell week

13:23But I definitely

13:24Had a good time

13:25Do you remember

13:26The first day

13:27That you guys closed

13:28On the Smoothie King

13:29Got the keys

13:29Like you and your wife

13:30Your family

13:30Yeah

13:31Tell me that story

13:32First day

13:33Matter of fact

13:33Greg the buyer

13:34He met

13:34The seller

13:34He met me there

13:35And so

13:37We just

13:37We walked through the store

13:38He let me know

13:40A couple things

13:40He had a word with me

13:41And we did inventory

13:43We did inventory

13:44The first day

13:45So we had to buy inventory

13:47We had to buy inventory

13:49The first day

13:49I came in with inventory

13:50I think I borrowed

13:51On inventory day

13:51Well he turned the keys

13:52Over inventory day

13:53So we had to inventory

13:54I met all the

13:55Members

13:56And the managers

13:57And so

13:58We spent a couple hours there

14:00On the first day

14:01That he gave me

14:02The keys over

14:03What did it mean

14:04For you and your wife

14:05Like what did you guys

14:05Talk about

14:06Man it was just

14:07Cause it was a long

14:09It was kind of a long process

14:10The first

14:13The first time

14:15We even

14:16Talked to

14:18Headquarter

14:19Or corporate

14:19Was

14:20November

14:21November

14:22And so

14:24We didn't get the keys

14:25So everything took place

14:26We had to wait some time

14:27They make you wait

14:28A little bit of time

14:29Then you have to do the training

14:30Training has

14:31You have to do the training

14:32They kind of made me do the training

14:33We tried to

14:33Say hey

14:34I'm busy

14:36Yeah cause they

14:36One of the training

14:37Was during the Superbowl week

14:38I was like

14:39I don't know

14:40I don't know if I'd be able

14:41To do the training

14:41So we had to push the training back

14:42So the training

14:44Ended up being in March

14:45So we took the keys

14:46Over in April

14:47So from November to April

14:49But

14:49We had a great

14:50I mean

14:51Just the time frame wise

14:52Once we got the keys

14:52It was just like

14:53It's just a

14:54Relief

14:55Now it's the next step

14:57In our entrepreneurship journey

14:58And

14:59Man I think

15:00Once we got those keys

15:01I think she was

15:02Me and her were

15:03Inspiring even more

15:04To just

15:04We could do this thing

15:05We could take this

15:06To another step

15:07It's another level

15:08When you get into the NFL

15:09They give you financial training

15:11Is that right?

15:12Yep

15:12What have you learned

15:13Now that you're a veteran

15:14In the NFL

15:15And you have

15:16You know

15:16Rookies that are looking up to you

15:17Have you learned something

15:19From that financial training

15:20That the NFL provided

15:21Or is now that you

15:22Actually have your own investments

15:23Your own business

15:24Things a little bit different

15:25Because

15:26I understand there's good intentions

15:28But then once you actually

15:29Get into business

15:30You realize

15:31Like when I

15:32When I went to school

15:33And I was in college

15:33I was in business classes

15:34And I'm like

15:35Okay the professor's

15:36Teaching me something

15:37But then they had

15:38An entrepreneur come in

15:39And tell me like

15:40The real ugly truth

15:41About how business

15:42Actually gets done

15:43And it changed

15:44What kind of advice

15:45Do you give rookies now

15:46I would say

15:47I mean when you first

15:48You said

15:48I mean

15:49The information that I received

15:51In my rookie year

15:51I wasn't listening to it

15:53I would say

15:55As a rookie

15:56My first time

15:57With you know

15:57A little bit of money

15:58I'm just gonna save it

16:00I don't know

16:01What you're talking about

16:01Banks

16:01I'm talking about investments

16:02I'm not trying to hear all that

16:03I'm not

16:04I'm not doing that

16:05But as you get

16:06As we got older

16:08As I got older

16:08I've been in the league

16:10For a little while

16:11Fortunate enough to make

16:13A few more dollars

16:14I go back

16:15I would say

16:16I heard it

16:17But I wasn't listening

16:18But as I go back

16:20Now I say

16:20That was some good information

16:22That we were receiving

16:24At the time

16:24Just about investments

16:26About how to save your money

16:28About how to invest your money

16:29About what to do with your money

16:30Then we had some classes

16:32You know

16:32About real estate

16:32And what not

16:33I would say that

16:34I mean now

16:35I just tell guys

16:36You know

16:36First couple years

16:38You do want to save

16:38You don't want to jump into anything

16:40Unless it's

16:41You know

16:41A ball

16:42A home run

16:43Which

16:44You know

16:45You don't get home runs

16:45All the time

16:46First couple years

16:47Saving money

16:48Saving money

16:49That's what I tell

16:50Saving money

16:50Once you get to a spot

16:53Where you're good

16:54Or you think you're good

16:55Then you can start investing

16:57I tell guys

16:58Get a financial advisor

16:59You know

17:00A good one

17:01We hear a lot of stories

17:02About you know

17:03Advisors

17:03Yeah bad ones

17:04Financial advisors

17:06He just

17:06It's just a ground

17:07It's just a

17:08Foundation

17:09Or what you can do

17:11You know

17:11Financial advisors

17:12He's going to invest

17:13A little bit

17:13My financial advisor

17:14I think is pretty good

17:15We started off

17:16He started off

17:17Really small risk stuff

17:18It's just

17:19Maybe just bonds

17:20And you know

17:21I won't be specific

17:22But just bonds

17:23Small stuff that

17:23You know

17:24Very low risk

17:25But then he said

17:26Hey

17:27You know

17:27Once you get to a certain spot

17:29We can up the risk

17:30A little bit more

17:30I was scared

17:31I was like

17:32I said

17:32When I hear risk

17:34As a

17:35I'm a first time

17:37I'm the first wealthy person

17:38In my family right

17:39So

17:39When I hear risk

17:42It's like

17:42I just

17:43I don't want to lose

17:44No money

17:44But he's like

17:45You know

17:45You're not going to lose

17:48You're going to be okay

17:49So as you know

17:51Got more and more

17:52Time in the league

17:53We upped the risk

17:54A little bit more

17:54Got to more investments

17:55That was just really

17:57Stop marketing

17:58You know

17:58Stuff like that

17:59And then

17:59I took over

18:01I took it upon myself

18:02And my wife and I

18:03About doing the real estate

18:05And then

18:05So

18:06I tell guys all the time

18:07You got to do your research

18:08On your own

18:08You can rely on somebody else

18:11But do you really know

18:12What you're talking about

18:13Because you hear from somebody else

18:14Or are you doing the research

18:15On your own as well

18:17So we did a lot of research

18:18My wife's a real estate agent

18:20So

18:20You know

18:21She's done the research

18:22I've done the research

18:23I went to business school as well

18:26I'm a

18:26Majored in marketing

18:28Did a lot of business as well

18:30And so

18:30I think we both done our research

18:32And

18:32Some of the stuff

18:33I tell young guys

18:34Is just

18:34You know

18:35Be slow early

18:36And as you get

18:38As you get older

18:39As you get a little bit more coin

18:40Make the investment

18:42Do the stock market

18:43Stock market

18:44Historically

18:45Has only gone up

18:46Every year

18:47And then

18:48Real estate is great

18:49Invest in the right stuff

18:52Find the right

18:53Right property

18:54Single families

18:56Sometimes

18:57You want to get to those

18:58Get to those multi families

19:00Franchising

19:02I don't tell guys

19:03Jump in that too early

19:04Yeah

19:04Like I just jumped in

19:06I'm in year

19:06I'm in year nine right now

19:07You know

19:08Trucking companies

19:10A lot of guys talk about trucking

19:12I tell them about the risk

19:13I tell them

19:14It's a high turnover

19:15With drivers sometimes

19:16I've been fortunate enough

19:17To not have

19:18A high turnover with drivers

19:19But

19:19Risk

19:20Turnover with drivers

19:21But

19:21It can run itself

19:23Are you checking

19:24Every now and then

19:25But

19:25Investments is all about

19:27You got to do your research

19:27I'm hands on

19:28Yeah

19:29I'm hands on with everything

19:30I tell guys

19:32Hey man

19:32It's your money

19:33Hey

19:35Let me give you a scenario

19:35You give your money

19:36To somebody

19:36You tell them to go do this

19:37You're not going to go

19:38And check on it

19:39If you don't check on it

19:40That's the only

19:40And he loses it

19:41Then what you're going to say

19:42You know

19:43I'm making sure

19:44Everything is

19:45Everything is right

19:46So I'm checking on everything

19:47But

19:47Investing in money

19:48Being smart with it

19:49Not jumping to everything

19:50That you see

19:51Or hear

19:52Everything is not good money

19:53No matter what they try to tell you

19:54So I had

19:56Ndamukong Su on the show

19:57And he was fortunate

19:58To have

20:00Somebody that he

20:01Looked up to

20:02And reached out to

20:02Warren Buffett

20:03I know

20:04Not everyone can go

20:05Reach out to Warren Buffett

20:06Who are your mentors

20:07And who have you reached out to

20:08For business advice

20:09I mean

20:11Honestly

20:13It's really not been

20:15A lot

20:16I would say honestly

20:17You know

20:18I just look at

20:19Certain

20:20I just look at certain people

20:21I do

20:21You know

20:22Watch certain videos

20:23Whether it's

20:24You know

20:24Real estate wise

20:25Whether it's trucking wise

20:26Trucking wise

20:27I took a course online

20:28Other trucking videos

20:29Yeah

20:29There's trucking videos

20:30There's good trucking content out there

20:31I mean I would say

20:32On YouTube

20:33On TikTok

20:33Where are we finding this trucking content

20:35So

20:35I would shout out Alex

20:36Good Energy

20:37Okay

20:37I live in Atlanta

20:38He's from Atlanta as well

20:39He's been running

20:40He's been doing trucking

20:41His own trucking company

20:42For some years now

20:43Nice

20:44So I took one

20:44I took his course

20:45It was a very

20:47Very good course

20:47As well as

20:49Adam Wingard

20:50He's from Charlotte, Carolina

20:52When I was in Carolina

20:53He lives there

20:55So we got to connect as well

20:56Those were two guys

20:58That helped me a lot

20:59On just trucking companies

21:00And I mean

21:01Alex's course

21:02Is on his Instagram page

21:03On one of his LinkedIn stuff

21:04And so

21:05I took it

21:05I learned a lot

21:06And was able to

21:07You know

21:08Grasp what the information

21:09That he gave

21:11And I was able to

21:13Get into the trucking company

21:14It was very

21:15Very detailed

21:15Top to bottom

21:16From paperwork

21:18To registration

21:19To the truck

21:19To the type of truck

21:20You should get

21:21To the type of work

21:22You should get down

21:23On the truck

21:23It was very

21:23Very detailed

21:24And so

21:25You know

21:25Just from that

21:27I learned a lot

21:28And then

21:28But I would say

21:30You know

21:30Didn't really have

21:31A lot of mentors

21:32Where I come from

21:33There's not a lot of

21:34I'm from West Monroe, Louisiana

21:35Like I said

21:37First

21:38First worthy person

21:39Kind of in my family

21:41In my circle

21:42But I mean

21:44Not a lot of mentors

21:46As far as business

21:47But I just

21:48I just watch

21:49I just watch

21:50I watch a lot of people

21:50And just see what

21:52You know

21:52People are doing

21:53People aren't doing

21:54That can make them

21:56Successful or not successful

21:57Tell me about marketing

21:59I mean this is a

22:00For us

22:00This is a storytelling podcast

22:01We started a media company

22:03On top of our

22:04Barbecue business

22:04It's given me opportunities

22:06To go all over the US

22:07And do really

22:08Really cool shit

22:09How do you look at

22:11Storytelling

22:11You know

22:12As a player

22:12From your platform

22:13But then also

22:13For your businesses

22:14I mean

22:15Doing stuff like this

22:16I mean

22:16There's a

22:17There's a

22:18There's a balance

22:21To it as well

22:21Yeah

22:22Let's just say

22:23Marketing for my

22:24Smoothie King

22:25You know

22:25Do you want

22:28Do you want

22:29Your face

22:30To be on this

22:30Smoothie King

22:31You know

22:32There's a little bit

22:33Of a

22:34A risk to it

22:35You know

22:35Some way

22:36A guy can come in

22:37And just say

22:37Hey I slipped and fell

22:38In your restaurant

22:39Yep

22:40So you got to

22:41Play that part

22:41But then again

22:43Hey

22:44This is such and such

22:45Smoothie King

22:46He's going to be there

22:48Today

22:48Yeah

22:49Hey

22:49You know

22:50I'm from

22:53Like I said

22:53I'm from West Monroe

22:53Drew Brees has a

22:54A little

22:56Not a playground

22:57But I don't know

22:57What they call it

22:58It's like the

22:58The gym

22:59The arcade

23:00Arcade type of

23:00Place in West Monroe

23:02His name is on it

23:03That makes more people

23:04Want to come there

23:05Yeah

23:05Drew Brees has a

23:07Has a

23:07Has a building here

23:09Drew Brees has a

23:10A company here

23:11Or a playground here

23:12That makes little kids

23:13Want to come

23:14I mean

23:14New Orleans is

23:15For sure

23:16Saints is

23:16The almighty

23:17From Louisiana

23:18In Louisiana

23:19So

23:19That plays a part

23:21And then just

23:22Getting your face out

23:23Just getting the name

23:24Of your

23:24Whatever

23:25Your company out there

23:26Is big

23:28You know

23:28Let's say logistics

23:30My trucking company

23:31Put your name

23:33Onside your trucks

23:34Put your name

23:36Onside your trucks

23:36They have to be there

23:37But then put it

23:38On the trailer as well

23:38Yeah

23:39You know

23:39That just shows a sign

23:41Connecting with the brokers

23:42Connecting with

23:43The shippers

23:44That's not just

23:46Marketing

23:47It's also just

23:47Connecting

23:50That way it can make

23:51Your job a little bit easier

23:52Maybe you can get better rates

23:53Real estate

23:55Put your name

23:56On the

23:57On the

23:57Site work fence

23:58That's what we did

24:00Hey let them know that

24:01Carter's Capital

24:02Is building this home

24:03This nice home

24:04In one of the most

24:06Procedious

24:06Suburbs in Atlanta, Georgia

24:08Amazing

24:09Two

24:09Two young people

24:11Me and my wife

24:12Carter Capital

24:13They're going to look it up

24:13And say

24:14This is going to be

24:14Xavier Woods and

24:15Destin Coleman

24:15And so

24:17That's been twice

24:17You know

24:18We built two

24:18Pretty nice homes

24:20Yeah

24:20In Atlanta, Georgia

24:22And so

24:23Carter Capital's name

24:24Has been outside

24:25Up in front

24:25I want them to see that

24:27And let them know

24:27Hey

24:27This is

24:28Let the work speak

24:30For itself

24:30What do you enjoy

24:31About the home building

24:32Process

24:32What I enjoy

24:34What do you enjoy

24:36And what do you not enjoy

24:37That's what I enjoy

24:39I enjoy

24:40I enjoy the brain

24:43I really enjoy

24:44The brainstorming

24:45The planning

24:45The planning of

24:47We can get this done

24:49I really enjoy

24:51Like

24:51Looking on Zillow

24:52Yeah

24:53The first

24:54Besides just our rentals

24:56The first build that we did

24:57I really enjoy

24:58Getting on Zillow

24:59One morning

24:59At 7am

25:00While my kids asleep

25:02And looking up

25:03A property

25:04That was

25:05Kind of an older home

25:08Really really older home

25:09Built in the 70s

25:10That was for sale

25:12And then

25:13Doing some research

25:14Looking at the house

25:15Beside it

25:15That sold

25:16That was selling for

25:17That sold for 4 million

25:18Looking at the house

25:20To the left of it

25:20That sold for 5 million

25:21And this house is

25:23Right now on the market

25:24For a million dollars

25:25And saying to myself

25:25Hey

25:26I could turn this thing down

25:28And build something

25:29Build something

25:30That can

25:30You know

25:31That can sell for

25:32This amount

25:33That's what I enjoy

25:34Besides that

25:36It's been a headache

25:37Other than that

25:40It's been a headache

25:41Yeah

25:41When you're building

25:43A certain amount

25:44Of different type of home

25:45Once you build like

25:46The smaller homes

25:47Take us a little less time

25:48Once you get into those

25:497,000 square feet homes

25:52Takes a lot more time

25:52A year or two

25:53So that's been a headache

25:55So

25:56But then once it

25:57Once it sells

25:58Which

25:59That's the good

26:01That's the

26:01That's the light

26:02At the end of the tunnel

26:03Once you get that thing

26:04On the contract

26:04It's light in the tunnel

26:05But besides that

26:06It's all the headache

26:07It's all the

26:08Can this house sell

26:09What does house sell

26:10Can someone just come

26:11By this house

26:12It takes

26:12It takes a special person

26:13You gotta find

26:14A particular person

26:14That wants to buy

26:15A house that costs that much

26:16For sure

26:17But yeah

26:18I would say

26:18The best part of that

26:20Was just

26:20The planning

26:21Just

26:21To look back on it

26:22And say

26:23You planned that out

26:25You

26:25Just from your bed

26:26Man you got on Zillow

26:27You seen something

26:28And look at it

26:29It all worked out

26:30So now you have

26:31Three different lines

26:32Of businesses

26:33Do you see yourself

26:34Doing more

26:34Or doubling in

26:35Doing more smoothie

26:36Or a little bit of all

26:37You're just gonna play it out

26:38And see how it goes

26:39I'm gonna double down

26:40I'm gonna double down

26:40Like I said

26:40We're in the process

26:41Of buying more smoothie king

26:42So we're gonna double down

26:45On the smoothie king

26:45Do some more investing

26:47In the smoothie king thing

26:49We love it

26:51It's easy

26:51It's easy to us

26:52Compared to

26:53Every other thing

26:54Not really as much

26:55Hands on

26:56We got a team in place

26:57Like I said

26:57And so

26:58Doubling down on that

26:59But throughout the past

27:00Four off seasons

27:02We've been taking on

27:03A different

27:04Venture

27:05In a different realm

27:07Every off season

27:08So

27:09First year was

27:10Real estate

27:11Whether it was

27:12Building a home

27:14Or renovating a home

27:15Second year

27:16Was the trucking logistics

27:18Then this past off season

27:19Was smoothie king

27:20And now that that's in place

27:21You know

27:21That's kind of a bit easier

27:23And so

27:23This fourth

27:24This next off season

27:25Coming up is

27:26I'm gonna get my

27:28Builder's license

27:29And so

27:30That's what we're doing next

27:32Nice

27:32What does it mean

27:34To be a father

27:35I know you have

27:36Four children

27:37Now they're growing up

27:38And getting bigger

27:39This is the first

27:40I mean usually

27:41I bring my

27:41Wallchef Wolfpack

27:42My son

27:43He's eight

27:43My daughter

27:44She's six

27:44My wife

27:45Usually they travel with me

27:46Like they're gonna be

27:47With me in Vegas

27:47Where we film

27:48We're gonna be in

27:49New York together

27:50I wish they were here

27:51To meet you

27:52They're amazing

27:53But just

27:54For me exposing

27:55My kids

27:56To what we do

27:57Not only on the

27:57Restaurant side

27:58But on the media side

27:59Is

27:59It's mission critical

28:01And it's the most

28:01Important thing that we do

28:02How do you

28:03How do you expose

28:04Your children

28:04I know they're young

28:05But how do you expose

28:06Them to the NFL

28:06As well as your other businesses

28:08Well the NFL

28:09I mean it's easy

28:09I mean they go to the game

28:10They come to practice

28:11So that's easy

28:11They see that on TV

28:12Yeah

28:12That's pretty easy

28:13I know

28:15Playing my son for football

28:16They know that

28:18They know football with dad

28:19But then just as far as

28:20You know

28:21Our businesses

28:22Every business is named

28:23After them

28:24Okay

28:24Whether it's

28:26Our Carter Capital

28:28And you know

28:29Our AOC

28:30For our Smoothie King's name

28:31After our

28:31Our daughter

28:33And all our businesses

28:34Have our kids

28:36Names on them

28:37So and they go with us

28:39As well

28:39You know we had to make a stop

28:40Yeah

28:40At the work site

28:41They'll go with us

28:42They've been

28:43They've walked

28:44Some of the homes

28:45That we built

28:46They go

28:46We really

28:47Really can't leave them

28:48So they go

28:49They go with us

28:50They tag us on

28:50Yeah we get it

28:51But I just want to show them

28:53That you know

28:54My parents work

28:55My parents have to work

28:56You know

28:56Nine to five

28:57Eight to five

28:58Or whatever it is

29:00So just to show my kids

29:02You know

29:02A different side

29:03They see that dad

29:04Has to go work every day

29:05But then to see

29:06Their mom work as well

29:07And mom go and

29:08You know

29:09Go and look at the house

29:11Being built

29:12Or go to the Smoothie King store

29:13Or see that dad

29:14Working on the computer

29:15Doing

29:16Some accounting stuff

29:17Or you know

29:18Each business

29:19I want the kids to see that

29:20You have to work

29:23You have to work

29:23To get whatever you want

29:25But just to be able

29:26To show them

29:27A different type of work

29:28Different entrepreneurship

29:29Type of aspect

29:31That they can delve into

29:32I think it's big for them

29:34But everything is named

29:35After them

29:35Everything is for them

29:36I want to be able to

29:37When they get older

29:38Hey you can have this

29:38You can have this

29:39You can have this

29:39Dad

29:41Don't have to work

29:41I'm where you

29:42You guys can

29:42Take this over

29:43What happens when

29:44Your daughter wants

29:46The Smoothie Kings

29:47And your son wants

29:48The real estate

29:48They gotta figure it out

29:50I haven't gotten to that yet

29:52But hopefully

29:52We can get that figured out

29:53Hopefully we can get that figured out

29:55Let your wife figure that out

29:56Yeah

29:56Let her figure that out

29:57I want to just say

29:58It's all y'alls

29:59I'm just gonna

30:00Take my hands off of it

30:01Tell me about giving back

30:04Giving back

30:05I mean

30:05So

30:06I wanted

30:08When I made to the league

30:09Before I made to the league

30:10Growing up

30:10You know

30:11There wasn't a lot of camps

30:12There wasn't a lot of

30:13Football camps

30:14It was just

30:15I didn't really see a lot

30:16Of NFL players

30:17Back at home

30:18The one camp I do remember

30:20Is Brady James

30:21Brady James

30:22Played for the Dallas Cowboys

30:23His football camp

30:24That he did

30:24And so

30:24I mean

30:25I think

30:25I had a great time

30:26My friends did as well

30:26And so

30:27I just wanted to do that

30:29For my city

30:30And so

30:32Me and two of my best friends

30:33As well as

30:35You know

30:35A lot

30:36A lot

30:36A lot of turnout

30:37Happened

30:38Just with my friends

30:39With the community

30:40At our camps

30:41The past two years

30:42And so

30:43We do that

30:44In the summer

30:45Turkey

30:46Turkey giveaways

30:47Christmas

30:48Christmas giveaways

30:49As well

30:50And so

30:50We do all those things

30:52Back in West Monroe

30:53And then

30:54Whatever city

30:55I've been

30:55Playing in

30:56We do something as well

30:57Whether it's Christmas

30:58Or Thanksgiving

30:59As well

30:59So

31:00And then

31:01My daughter

31:02Who has autism

31:04As well

31:04We've partnered

31:06With best buddies

31:06And so

31:07Even last

31:08Last year was our first year

31:09But we partnered

31:09With best buddies

31:10A lot of kids

31:12That have special needs

31:13If anyone doesn't know

31:14Best buddies

31:15Kids with special needs

31:16We did

31:18It's kind of just

31:19A fun day

31:20At the arcade

31:21Whether it was

31:21You know

31:22Arcade games

31:23Bowling

31:23But we just spent

31:24Some time with them

31:25Up there

31:26I mean

31:26I had a great time

31:27It hits close to home

31:29Just because

31:29My daughter

31:30Has special needs

31:30As well

31:31So

31:32Those are some

31:33Of the things

31:33We do

31:34But I mean

31:34The best buddies

31:35Has been

31:36Has hit home

31:36The most now

31:37Just because

31:38You know

31:39It's

31:41Sentimental to me

31:42With my daughter

31:42So

31:43We talk about

31:45Technology in restaurants

31:46A lot on this show

31:47But we also talk about

31:48Personal technology

31:49So your personal tech stack

31:50I need to know

31:51Are you iPhone or Android?

31:52I'm iPhone

31:53What version?

31:54At 13

31:55I'm way behind

31:56Yeah I'm behind

31:57When are you going to upgrade?

31:59I don't know

31:59So I'm really like

32:01Once I'm settled

32:03And once I got

32:04Something that works for me

32:05I don't want to change

32:06You don't want to change

32:07I don't want to change

32:07I know the new phone

32:08You're going to have to update it

32:09It's going to be

32:10You know

32:10My passwords are going to be

32:12They're going to not

32:14Transfer over

32:15I'm going to have to

32:15Redo them

32:16Find your password

32:17Lost my password

32:19I don't have

32:19So until that one breaks

32:21Which I mean

32:22My phone is cracked

32:23And what not

32:23But I'm still

32:24I'm still holding on to it

32:25Photos or videos

32:27Which one do you prefer more?

32:30Photos

32:31I'm going to end up

32:32Not watching a photo

32:34Not watching a video

32:35If it's too long

32:36Do you prefer phone calls

32:39Or text messages?

32:39Text messages

32:40Do you leave voicemails?

32:44I have to now

32:45You kind of have to

32:45Once you get into

32:46The business world

32:47You have to

32:47I used to didn't

32:48Yeah

32:49But now you know

32:49People want to

32:50Press the phone

32:51Hey my name is Xavier

32:52Call me back

32:53At such and such

32:54Again my name is Xavier

32:56Call me back

32:56At such and such

32:57I used to didn't

32:58But now I do

32:59Do you

33:00How many emails

33:00Do you get a day?

33:01A lot

33:02A lot

33:02A lot?

33:03A lot of emails a day

33:04How many do you

33:05Of all the ones

33:06Do you enjoy

33:06Reading any of them?

33:09Enjoy?

33:09Yeah

33:10Like look forward to

33:11I enjoy

33:12Once I get the email

33:13That says my factoring

33:14From my trucking company

33:15Has came back

33:16And it's funding

33:17That's why

33:18That's why I enjoy

33:19Business emails

33:20Yeah

33:20Business emails

33:21Once it says

33:21Hey you're getting funded

33:22Such and such

33:23Or am I

33:24Somebody paid you

33:24Yeah

33:25Other than that

33:26It's an expense

33:27Yeah

33:28It's an expense

33:28If somebody wants you

33:29To do something

33:29Apple Maps

33:31Or Google Maps

33:31Apple

33:32Apple

33:33I don't use Google

33:34Google Maps

33:35You don't use Google Maps

33:36No

33:36Not even like

33:37I don't even

33:39Not even though

33:39I'm on my MacBook

33:40And this goes to Google

33:41I'm just gonna

33:41Transfer it

33:42I'm just gonna

33:43Copy and paste it

33:44To my

33:44And how do you

33:45How do you listen to music

33:46Which platform

33:47Spotify

33:48Apple Music

33:49Apple Music

33:49Okay

33:50What's an app

33:52That you spend time on

33:54That you don't think

33:54Anyone knows

33:55That you spend time on

33:56Patreon

33:57Yeah

33:58What do you do on Patreon

33:58I watch a lot of podcasts

33:59Oh on Patreon

34:00Yep

34:00Really

34:01Yep

34:01Podcast and there's a

34:02Like paid

34:03Subscriber

34:04Really

34:05What kind of podcasts

34:06So I listen to

34:07The Joe Budden podcast

34:09Then there's a

34:10Discord on there as well

34:11A stock market discord

34:13That I'm in as well

34:16So I would say

34:18And I mean

34:18Patreon and discord

34:19Are the two main apps

34:21That I don't think

34:21People think I would use

34:22That I use

34:23Probably the most

34:24Besides social media

34:24Discord is

34:26A lot of stock market

34:28Option trading

34:29Type of stuff

34:29And then

34:30Podcast

34:31Okay

34:32When you

34:33Eventually

34:34No longer play football

34:36Do you see

34:36Media or podcasting

34:38In your career

34:39Is it something

34:39That you're interested in

34:41Or not

34:41A little bit

34:42A little bit

34:43A little bit

34:43I'm very

34:44Very comfortable

34:44In it

34:45Yeah

34:45I wasn't

34:45At first

34:46I wasn't

34:47Nobody is

34:48I know

34:49This isn't natural

34:51There's nothing natural

34:52About this

34:52I live back in college

34:52Public speaking

34:55Was not my thing

34:55Yeah

34:56And now

34:56I mean

34:57You kind of have to

34:58Get

34:58You kind of have to

34:59You want to grow your business

35:00I know

35:00You kind of have to

35:01You want to make an impact

35:01And being here

35:02You kind of have to

35:03Yeah

35:03But I would say

35:04Repetition has been the best

35:06For sure

35:06Do it over and over again

35:08You kind of get used to it

35:09So

35:10Is there a mantra

35:11Or a quote

35:12That you live by?

35:13Just be humble

35:15My parents always tell me

35:16Just be humble

35:17All the time

35:18Be humble

35:18In what you do

35:19No matter where you're at

35:20No matter what you get

35:21Just be humble

35:22Is there anything you wish

35:23I asked you

35:24That I didn't?

35:24No

35:26I don't think

35:26I think

35:27We asked a lot

35:29And I answered them

35:29No you did great man

35:31I appreciate it

35:32And thank you guys for watching

35:33We appreciate it

35:34Please subscribe

35:35Please follow Xavier on social

35:37Go to Smoothie King

35:39Go support them

35:40It's a great franchise

35:41And as always

35:43Stay curious

35:44Get involved

35:44And don't be afraid

35:45To ask for help

35:46We'll catch you guys

35:46Next episode

35:47Thank you for watching

35:59Thank you for listening

35:59If you've made it this long

36:01You are part of the community

36:02You're part of the tribe

36:04We can't do this alone

36:05We started

36:05No one was listening

36:06Now we have a community

36:08Of digital hospitality leaders

36:09All over the globe

36:10Please check out

36:11Our new series

36:12Called Restaurant Technology

36:14Substack

36:15It's a Substack newsletter

36:16It's free

36:17It's some of our deep work

36:18On the best technology

36:19For restaurants

36:20Also go to YouTube

36:21And subscribe to

36:22Cali BBQ Media

36:24Cali BBQ Media

36:25On YouTube

36:26We've been putting out

36:27A lot of new

36:28Original content

36:28Hopefully you guys

36:29Like that content

36:30If you want to work with us

36:31Go to

36:32BeTheShow.media

36:33We show up

36:34All over the United States

36:35Some international countries

36:37We would love to work with you

36:38And your growing brand

36:39On digital storytelling

36:41You can reach out to me

36:42Anytime

36:42At Sean P. Welchef

36:44On Instagram

36:44I'm weirdly available

36:45Stay curious

36:47Get involved

36:47Don't be afraid to ask for help

36:49We'll catch you next episode

This NFL Star Spent Two Weeks in the Offseason Working at Smoothie King. Here’s Why

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