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Meet Kevin Lavelle, founder of Harbor, a next-gen baby monitor.

Repeat founder Kevin Lavelle steps in with Harbor, a next-gen baby monitor and remote night-nanny platform, and instantly shows what calm confidence looks like under pressure. Perell bluntly explains that "when someone pitches me, and they don't tell me the valuation, I'm out," underscoring how non‑negotiable the numbers are.

Watch this new episode to see founders get grilled on valuation, market size and focus — and to pick up powerful, real-world pitching lessons you can use with any investor: Lead with clarity, always know your ask, defend your market and be ready to adapt in the room. The drama is real, the feedback is raw, and the insights are priceless — don't miss this episode of Entrepreneur Elevator Pitch.

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Transcript
00:00I'm repeat co-founder and CEO Kevin Lavelle. I started Harbor because the leading baby monitor
00:07failed our family, leaving my son unmonitored overnight. Parents and kids deserve better.
00:12Harbor is the only 10-inch monitor that works with and without internet, combining the reliability
00:16of a fail-safe device and all the benefits of Wi-Fi, like remote access, record, and rewind.
00:22We've done more than a million dollars in sales in our first few months, landed baby list,
00:26and we'll be in 500 target doors early next year. I'm asking for a $100,000 investment in a safe
00:31to join us as we transform parenting. We transform the way.
00:36Wow. Calm, collected.
00:39Lost it on the end. Wasn't sure where we're going. What was the valuation? I don't think he said.
00:45It was something about $100,000 on a safe, but not the actual valuation of the safe.
00:48Right. That's what it was.
00:49You know how I love an um-capped valuation, John.
00:51Okay, Kevin, here's what I'll do. I'll give you $50,000 at $27.5 million.
01:05Thank you so much for your generous offer. I appreciate it.
01:07I was hesitant when you came out because, honestly, if you were to tell me there's unlimited
01:11cap on your safe, I would have been out. But I also know that hardware is hard,
01:18and this is going to take some effort. I mean, I'd be willing to put the $100,000 in,
01:25but at the last valuation.
01:29Okay.
01:31It's so great to have choices.
01:35And I feel very fortunate.
01:36I have to say, Kim, with your branding expertise and the full 100, we'd love to have you on board.
01:47I think we could do some really great things together.
01:48And I got four kids, so...
01:49Absolutely.
01:50Absolutely.
01:51Thank you, Kim. Look forward to working together.
01:52You too.
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