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  • 12 hours ago
Meet Dylan Jones, founder of Lyx, which offers delicious, nutrient-rich hydration mixes for dogs.

From unexpected twists to bold brands and real-time mentor moments, this week's show is a rocket ride through big dreams, high stakes and business lessons you can't afford to miss.

Investor Jon Bier shares what grabs an investor's attention: "The way I invest is more along brands that are solving bigger cultural problems," and cautions that emotional purchases need more than just a cool factor to win him over.

Don't miss the drama, unexpected moments and wisdom you can use to level up your own investor pitch.
Transcript
00:00Howdy, y'all. My name is Dylan. I'm an Air Force veteran and dog dad to Miller when we
00:07discovered a huge opportunity. Across America, 70% of houses have a pet with up to 80% of dogs
00:13being dehydrated. So, we created LIX, an all-natural hydration mix like Liquid IV based on military
00:21research. I'm asking for $100,000 for 15% to scale marketing and growth while giving back to the
00:28Warrior Dog Foundation supporting retired military dogs. So, what do you say? Do you want to help us
00:33hydrate some dogs? I want to help hydrate some dogs. The merging of two very powerful categories over
00:41there, hydration and pets. I like it. Did you know that 80% of dogs are underhydrated? I didn't know
00:50that people ever measured the hydration of a dog. That's what I'm saying. Where'd that stat come from?
00:54I mean, I'm thinking about when I played in the NFL, we didn't get our hydration measured really
00:59until a last couple of years. So, you have two great offers. Who are you going to choose?
01:11I love the market opportunity. I love things that are able to educate people about a problem.
01:18That's where story comes in disproportionately.
01:22I think the pet industry is absolutely incredible. Looking at Marley, when she wakes up and she's
01:28trying to figure out how to hydrate herself, she would love to have your product in her bowl.
01:33All right. Well, thank you for all the offers.
01:44I'm going to go ahead and respectfully say thank you to your offer. And John, let's make it happen.
01:50Wow. We did it. Come on. I'm a hugger. Come on. Look at that.
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