Meet Dylan Trussell, founder of trendy underwear brand Culprit
Season 13 of Entrepreneur Elevator Pitch is back and delivering major fireworks as three powerhouse investors — Kim Perell, Jon Bier and Dhani Jones — turn up the heat in the boardroom. From unexpected twists to bold brands and real-time mentor moments, this week's show is a rocket ride through big dreams, high stakes and business lessons you can't afford to miss.
Watch in real-time as entrepreneurs battle the clock and each other while pitching life-changing ideas — from cheeky fashion to next-level pet hydration. With only 60 seconds to impress, every word, number and bit of energy counts. Investors push founders to the limits, tossing out tough questions and candid feedback.
00:00Hi, I'm Dylan Trussell, founder of Culprit Underwear.
00:06When I realized how bad synthetic fibers are for you, I realized I've been poisoning my privates with polyester since I was a kid.
00:12That's when I knew if I could make underwear that was softer than cotton, breathable, wedgie-free and actually cool, we could disrupt the entire category.
00:20When we launched, we made $100k our first month.
00:22Eureka moment, let's launch Lady Boxers.
00:25Boom! Our brand quadrupled overnight. Now we have 500,000 happy customers on an email list.
00:31Where's the revenue? Where's the valuation? I need some data, some numbers here. How are you supposed to make a decision?
00:39Well, look, full disclosure, I'm an investor in the company.
00:43Oh, no way!
00:44So, I would just implore both of you to make the proper decision.
00:50But isn't this elevator pitched, Tahani?
00:53Yeah, he pitched!
00:54Well, the pitch...
00:56I don't know anything about the company.
00:58Are you trying to send my man down? I mean, what are you talking about? Where do you want him to go?
01:03I'm actually not. I'm just saying it's elevator pitch.
01:05If you can't get your pitch out in the elevator, do you deserve to get up to the top floor.
01:11I love the brand. I like the packaging. It sounds like you've got a great business. This is outside of my wheelhouse.
01:17So, I don't think I could add a lot of value to it.
01:21Try those on real quick, and then I think you'll reconsider.
01:26We'll give you a rig. We can go to commercial or something.
01:28I love it. I love it.
01:31But unfortunately, I'm going to pass.
01:34All right.
01:36Every opportunity to get a chance to stand in front of investors is an opportunity to tell your story, and I think you've done it well.
01:42I'll be it. Went over a little bit during the elevator pitch.
01:46Gotta get this watch fixed.
01:47John is giving you great feedback. Kim is giving you great feedback.
01:50I'm an investor, so I'm a believer, and I look forward to the journey ahead.
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