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  • 3 months ago
Meet Marilyn Califano, founder of Hempress Hygienics, an organic hemp-based period care company.

This week on Entrepreneur Elevator Pitch, contestants face some pretty big questions. If you're stepping into a pitch meeting, you must be prepared with the answers to these types of asks.

Watch to discover what makes the perfect pitch, and gain insider tips to craft your own path to business success.
Transcript
00:00Hello, my name is Marilyn Califano and I'm CEO and co-founder of Hempress Hygienics,
00:06an organic sustainable period and personal care brand held in over 700 stores nationwide. I'm
00:11here because I need help scaling. I have one strategic investor who's also our manufacturer,
00:15giving us unlimited production capacity and full control over our supply chain. We did about 300k
00:20last year. This year our goal is a million and I'm raising 500,000 for 8% equity. Hempress isn't
00:26just a period care brand. We are changing the product cycle. What happened? She was getting
00:34to the good part. She got a lot of details in there but she went a little off. What are you talking
00:37about? That pitch was excellent. That is a real addressable market. That is an organic product.
00:43They're getting. It's a really tough market. It's such a hard market. Of course it's a tough market.
00:47That's where the opportunity is. It's so hard. 60 seconds. She kept talking. I don't know what happened.
00:5360 seconds. If she had 75, she'd be up here right now. But she doesn't have the 75. It's
00:57an elevator but she doesn't have 70 seconds. Well, for 15 seconds, I think she said enough.
01:00It looks like she has traction in the market. The question I would ask is, what's the competition?
01:05Well, it seems to me like there is no competition because the majority of people are utilizing cotton.
01:11I don't think so. I'm not necessarily the market demographic for it. So we got to put it to a vote
01:15and then we can decide whether we'd like to welcome her into the room.
01:21I like the branding a lot.
01:25I like the category a lot. I think it's growing.
01:30I think you're going to be really successful.
01:33So on behalf of Amazon Business, we'd like to give you $10,000 cash to help propel and grow your business.
01:39Well, thank you so much. I appreciate it. Thank you for the opportunity.
01:42Come on, give us a hug. Thank you. Congratulations.
01:45Thank you. Good luck.
01:46But another step in your journey. Thank you.
01:48Thank you. Thank you.
01:49Thank you, Amazon Business, so much for the $10,000. This is going to go so far for,
01:54you know, expanding my business and making my startup successful.
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