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  • 3 months ago
Meet Psyche Terry, founder of Urban Hydration, supplements offering hydrating formulas for hair and skin, all crafted with natural extracts.

Every week on Entrepreneur Elevator Pitch, contestants have just one minute to win a life-changing investment for their business.

In order for a pitch to succeed, it needs to pack in a lot of information in 60 seconds: the problem the business solves, its valuation and traction, who the founders are, and what the ask is.
Transcript
00:00Hi, I'm Psyche Terry, and I am one of the founders
00:06of Urban Hydration.
00:07Urban Hydration is plant-based skin care, hair care,
00:11and bath and body products.
00:13Urban Hydration is now in hospitals, we're in Walmart,
00:17and we're also in Ulta.
00:18This year, we're up to making $4 million,
00:22and our lifetime revenue has been $43 million.
00:25I need $500,000 for 5% of my business
00:29in order to take Urban Hydration, to take it to retail,
00:33as well as online, digital sales,
00:36and with customers that are digitally...
00:39Oh, cut off. So close.
00:42Get it tighter. That's all it is.
00:43Just get it tighter. You only have 60 seconds.
00:45Elevator pitch.
00:46She did a great pitch, though, I thought.
00:47Yeah, got a lot of details in.
00:49Yeah. She got me with the $43 million in sales.
00:51Yeah, but $4 million this year.
00:53I would have probably left out the $43 million,
00:56because as an investor, I'm thinking,
00:58how long has this company been in business?
01:00And where's the growth?
01:00Yeah, talk about next year's numbers.
01:06Jonathan, are you in or are you out?
01:16I think I could help.
01:18You know, I've done a lot of CPG.
01:20I think I'm doing a lot on DTC right now.
01:22Yes.
01:23For that amount, we're going to have to grow your online sales.
01:26Yes.
01:27I'm not going to give you $500,000.
01:29I'm willing to offer you $50,000.
01:39Okay.
01:40Yes or no?
01:41I am, I'm floored that you'd be interested in working with me,
01:45and I'm interested in working with you as well.
01:48Okay.
01:48I think we should do it.
01:49Is it a yes?
01:50I think yes.
01:51Okay.
01:51Let's do it.
01:52Let's do it.
01:52Come on.
01:53Congratulations.
01:53Let's do it.
01:54All right.
01:54I'm excited.
01:55It's all right.
01:56Great.
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