- 2 months ago
Darren Spicer, co-founder and CEO of the Clutch Coffee Bar chain, built his company on the belief that great branding wins loyalty. Every part of the Clutch experience, from the drive-thru to the community events, is designed to make people feel connected.
Watch now to learn about scaling without franchising, creating unforgettable brand experiences, and the mindset that turned risk into reward.
Sponsored by:
• TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc
Watch now to learn about scaling without franchising, creating unforgettable brand experiences, and the mindset that turned risk into reward.
Sponsored by:
• TOAST - All-In-1 Restaurant POS: https://bit.ly/3vpeVsc
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NewsTranscript
00:00So I actually signed the deal, the paperwork deal, to transact this while I was on my honeymoon in Australia.
00:07Taking a call at 5am, my wife's like, can we not do this? I'm like, this is it. This is the move.
00:14Oh, come on.
00:23Welcome to Restaurant Influencers, presented by Entrepreneur. I'm your host, Sean Walshup.
00:27This is a Cali BBQ Media production in life, in the restaurant business, and in the new creator economy.
00:34We learn through lessons and stories.
00:37Today, I have Darren Spicer. He is the co-founder of Clutch Coffee.
00:42They have 15 locations. They are scaling with a new location every single month.
00:47Darren, welcome to the show.
00:49Appreciate you for having me, Sean.
00:50I'm really excited. I've been doing my due diligence to learn about the infrastructure that you're building.
00:55But let's start with my favorite question, which is, where in the world is your favorite stadium, stage, or venue?
01:04Stadium, stage, or venue. Man, okay.
01:07So I have season tickets for Oregon football.
01:10So my favorite stadium has to be Austin Stadium, also known as the loudest stadium in the country for college football.
01:16No way.
01:17Wait, you live on the East Coast?
01:19So I split time between the Carolinas and Northern California.
01:23Okay.
01:24Wife and kids are in Northern California. I've been doing the bi-coastal commute for seven years.
01:28Why?
01:29I drive or fly back for every home Oregon football game for the last 18 years.
01:33That is amazing. How many fit in Oregon Stadium?
01:37It's smaller. It's 55, technically. 60 with standing room only.
01:42So it's, you know, a little over half the size of the big SEC stadiums.
01:47But, like, we hosted Ohio State last year, and we had Ohio State fans, right, who came out who were like,
01:53that is a complete snake pit of a place to play.
01:56Like, the sound just reverberates over the top, and, like, good luck getting out of there with a win.
02:00So, yeah, it's fun. We bring the noise in the Northwest.
02:04And what's the stadium? What's the name of the stadium?
02:07It's pronounced Autzen Stadium. It's A-U-T-Z-E-N, but Autzen Stadium.
02:11Perfect. We're going to go to Autzen Stadium. We'll talk to Toast. We'll talk to Entrepreneur.
02:15We'll talk to Clutch. We'll get some other brands there, but we're going to fill it with hospitality professionals,
02:20people that play the game within the game, the people that actually watch this, listen to this, show up in real life,
02:27the best storytellers, the best restaurateurs on earth.
02:30I'm going to give you the mic and say, Darren, it's your TEDx talk.
02:33I need to know why Clutch specifically, and what have you built?
02:39Love that, because I'm actually working on a couple of TEDx templates right now, so that's great.
02:47So, why Clutch? I'm a huge sports fan at heart, and so when a player steps up and delivers in crunch time,
02:55they are, in essence, Clutch. I want us to be that for our customers every single day, every transaction.
03:00So, that is where we strive to win every interaction.
03:06What have we built? It started with a vision on a napkin.
03:10I spent a lot of time in drive-through coffee prior to this with some other bigger brands on the West Coast,
03:17and franchise and opportunities kind of went away where they changed the model,
03:22and so that inspired me to branch off.
03:25So, we now have 15 drive-through coffee locations across the Carolinas.
03:30Why did you start in the Carolinas?
03:33So, I spent a fair amount of time there in a former life, if you will, doing medical device sales as well,
03:39and I covered half the country.
03:40And so, when we were initially looking at areas that we thought were underserved from a drive-through coffee perspective,
03:46just not a lot of saturation, no public transportation, so everybody's driving, great suburb areas, more affordable real estate,
03:57the minimum wage was lower.
03:59We really targeted Charlotte and Nashville as those kind of younger, growing cities,
04:03and we got our first break just north of Charlotte.
04:06Tell me about the first break.
04:07First break was two locations, the artist formerly known as the human being in this scenario.
04:15And so, we had a chance, a gentleman wanted to retire,
04:19and basically, it was really, it wasn't buying the brand, right, because it's franchised.
04:23It was buying control of the leases and access to these two drive-through standalone buildings.
04:29And so, I actually signed the deal, the paperwork deal, to transact this while I was on my honeymoon in Australia.
04:39Taking a call at 5 a.m., my wife's like, can we not do this?
04:43I'm like, this is it.
04:44This is the move.
04:45So, here we go.
04:49Oh, come on.
04:50So, you signed the deal on the honeymoon?
04:53Oh, yeah.
04:53There's a picture that will go in the book at some point,
04:55but it's, I look a lot younger, a little slimmer, of signing this, wearing a, wearing a,
05:01there's a coffee mug on the table, I'm wearing an Oregon hoodie,
05:05and then there's, like, the Australian coastline and palm trees in the background at our friend's place.
05:09We were staying at in Curl Curl.
05:11So, yeah, it's real.
05:13This was the first step into entrepreneurship, or were you, did you, were you a business owner before?
05:17That was the first step, really.
05:18I was doing full-time medical device sales and managing a Dutch Bros, a new Dutch Bros location in California at the time.
05:27And so, this was the first foray into starting my own business.
05:31What made you start, like, why did you, why the leap?
05:35The thing I told myself and that I told my wife, I didn't want to have regret 20 years later to say,
05:41gosh, look at this industry that's growing.
05:42I was passionate about it.
05:44I saw the business opportunity, but I just didn't have the guts to take action on it.
05:49And if that's, you know, one thing that I learned from Travis Boersma, the living brother of Dutch Bros,
05:55was if you're going to be serious about creating something, you have to take massive action to support that.
06:00And so, that was my massive action step was to go for it.
06:04And we figured if we failed, we would fail fast, and I could go back into medical device sales and be just fine.
06:10Took an 80% pay cut when I left MedDevice to focus on this.
06:14But it was like, we got to shoot the shot and go for it.
06:16And so, that was the, that was the, you know, the mantra and the thought process.
06:22Failing fast is something that we learned very quickly in this business.
06:26What was the first failure?
06:29Or at least the one you can remember.
06:31Yeah.
06:33I would say one that stands out is signing a pretty poor lease.
06:37Not on the first two.
06:39The first two are pretty, pretty solid.
06:40But as we kind of expanded, you know, you don't have any credit, right?
06:45As a business, they're like, oh, you're new.
06:47I mean, you could, you could be eight years old, and they're still like, oh, you're, you're new.
06:51You're no, you're not proven.
06:52And so, signing personal guarantees, things of that nature that I won't do again for any landlords listening.
07:00But, but yeah, just, I would say some structure on that that was like, ooh, okay, that was painful.
07:06And, and let's not make that mistake again.
07:09Talk to me about the branding.
07:10You, you, you shared the story of Clutch, but bring me into the ethos of actually taking that idea and then creating a logo, creating the drinks, creating the menu, creating the vibe, the energy of the spell.
07:23Yeah.
07:23Great question.
07:25So, from a branding perspective initially, I mean, we, we definitely had some really, some really big assists from a couple key marketing people that I knew well.
07:32One of them I graduated University of Oregon with, who ran the initial social strategy content, social content strategy, I should say, for Jordan brand.
07:42And so, had a lot of experience, you know, we were close and, you know, I was like, yeah, I have this concept.
07:48He's like, all right, let's bring it to life.
07:50And so, like, in the, in the example of like, what is our, what is our mantra, right?
07:55He helped to create a couple of those lines, right?
07:58Which, like, we exist to serve positive energy.
08:01That is why we are here.
08:03And so, then we went through iterations on the, on the branding, which is a whole crazy story of landing on the name we wanted, submitting for a trademark, finding out the USPTO said, no, there's actually a national mark on this from our Clutch Coffee Roasters in Portland, Oregon.
08:20To then flying up there and brokering a licensing deal to then ultimately buying the trademark position from them.
08:30So, we went through a lot of that.
08:32My, my two other co-founders would tell you that I had a pretty sick obsession with palm trees somehow being woven into the design at first.
08:39And so, you know, that, that didn't make the final cut, I think, thankfully.
08:44We landed on a, you know, the, the power symbol on a computer.
08:48If you turn that on, just rotate that 90 degrees and that is the C.
08:53So, that was, that was a lot of the branding things that were interesting.
08:57In terms of the culture, we were living in the stores 18 hours a day.
09:02One of the other co-founders and I training people to open, training them to close.
09:05How do we act? How do we coach? What do the interactions look like?
09:09And bringing a concept and a mentality from the West Coast that's a little bit more aggressive to more of the conservative self was interesting.
09:20Sitting down, interviewing people for the first ever store that we were going to open and, you know, they're thinking traditional QSR, right?
09:27They're like, well, do we have to wear a headset?
09:29I'm like, God, no.
09:30Like, no.
09:31Well, do we, you know, do we wear an apron?
09:32Like, no, I'm like, we're going to provide you with clutch branded apparel on the top, but the rest of it is pretty casual.
09:38Like, be you.
09:39Don't, don't fit into a specific box.
09:41And so, there's no shortcut for that.
09:45That's just a labor of love and time you put in to, to set the cultural tone.
09:49And now we have a lot of really good stewards to carry it on.
09:52Did you know that Toast powers over 140,000 restaurants across the United States, Canada, and UK?
10:00It's an incredible company.
10:01I'm on the Toast Customer Advisory Board.
10:03They are proud sponsors of this show, Restaurant Influencers.
10:06We couldn't do it without their support.
10:08They power our barbecue restaurants in San Diego.
10:11So, if you have questions about Toast, if you're thinking about bringing Toast on to be your primary technology partner at your restaurants, please reach out to me.
10:20I'm happy to get a local Toast representative to take care of you.
10:24You can reach me at Sean P. Welchef on Instagram.
10:27Once again, thank you to Toast for believing in the power of technology, the power of storytelling, the power of hospitality.
10:34Back to the show.
10:35Drive-thru coffee is a competitive space.
10:38What makes Clutch unique?
10:41A couple key things.
10:42Number one, I think quality is huge.
10:45And, you know, I can be accused of being biased on that.
10:48But if you read a lot of our online reviews we get from customers, they talk about the quality of the espresso that we use.
10:54It's not cheap.
10:56I think it's definitely on the higher end, but in a good way.
11:00We have a lot of, I think, better for you products.
11:03All of our smoothies and our juices are 100% juice with no sugar added.
11:07None of the major players are doing that.
11:09Everything is with an additional amount of sugar added to it.
11:14So I think that's one.
11:15Two, I think, is the experience.
11:17And that starts with the moment you turn onto the property, right?
11:20We have surround sound stereo inside and out.
11:23We typically have a runner that's outside taking that order face-to-face, which is, you know, something we just believe so much in, in a world where a lot of people are, a lot of brands are shifting towards investing into AI to take your, like, face-to-face interaction, which we still think can actually be done even, you know, even faster than any other way.
11:42So I think those are two really big things.
11:45And then just having our crew be genuine and be themselves and allowing them and their unique, you know, personalities to shine through.
11:53What is transformational experiences?
11:56What does that mean?
11:59Transformational experiences.
12:00I think the big thing for us is providing, and, like, I would describe it like this.
12:08The first time, you're probably in my age range to understand this analogy.
12:12Like, when you got your first smartphone, you didn't know you needed it until you saw it.
12:16And you're like, well, I don't need this LG chocolate slider anymore.
12:19Like, this is the one to go to.
12:21So it's that experience when someone comes and says, wow, not only did I get great customer service, I got an amazing product, it was actually a little bit more affordable probably than, like, Starbucks.
12:33This is my new spot.
12:35That's a transformational experience to say I'm coming back here, you know, again and again and hopefully on a daily basis.
12:41Talk to me about loyalty, about the app.
12:45Yeah, so that depends on how far down the data rabbit hole you want to go.
12:49I want to go deep.
12:50Okay, so we launched our app, I think it was just a little over two years ago.
12:57Right now we have about 60,000 downloads of the app.
13:02Our whole ecosystem is, you know, several multipliers larger than that, but for people who specifically downloaded the app.
13:10And it's really interesting in the sense of learning more.
13:14We actually just did a survey.
13:15We asked a 10-question survey of our top 1,500, our top 100 spenders for all 15 stores.
13:21I want to learn more about them and what they, you know, where else do they shop?
13:25Where do they go right after Clutch?
13:26Learning a lot more about that.
13:28But what I love about the app, just at a baseline level, is we can direct market to people, which is one of the reasons why we switched over to the program we have now.
13:38I can bifurcate that by every single store or by consumer behavior or patterns.
13:44We have automatic drip campaigns set up as a win back.
13:47So if you haven't visited in two weeks, you'll get a certain thing.
13:49Four weeks and eight weeks is kind of the Hail Mary at the end of it.
13:53It allows us additional advertising and marketing to promote new drinks.
13:58It allows people to see their points.
14:00It's just more transparent, I think, versus things living in the ether.
14:04And then trying to create things that are app-specific in terms of promotions that really encourage people to have it and to spend time on our app.
14:13How do you get people to download it?
14:15So if you download it, it used to be you just get a free drink as the incentive.
14:21Now we actually give them three offers.
14:22You get a free drink.
14:24You get any medium drink for three bucks.
14:28And then you also get a $2 off.
14:29So we give you three offers up front.
14:31And that was actually based out of some data that we learned in the restaurant industry as a whole, which is if you can get someone to come and visit three times,
14:39the percentage retention rate of that person versus just coming once is two and a half times large.
14:46People will, if you get them to come three times, that's a pretty good indicator you've got them as a customer.
14:51So you get a free drink plus a couple extra offers in exchange for download in the app.
14:57Your plan to scale is without franchising.
15:01Is that correct?
15:02Correct.
15:03Why?
15:05Great question.
15:06And I don't think there's any perfect answer either way.
15:08For us, initially it was about brand control and making sure that, you know, we had, as an example,
15:16the gentleman that had the human being locations that we purchased off of was very transparent in telling us that he didn't follow any of the things that the franchise told him to do.
15:25Great.
15:26Fantastic.
15:27Or like noted.
15:28Yeah.
15:28Um, but no, we, we initially it was concerns over making sure that we didn't have people who just threw money at it and treated it as a more of a traditional franchise,
15:37but really were invested into it.
15:39Kind of like you would think with like, even though they don't formally franchise, like a Chick-fil-A where it's like, Hey, you're in this one store, you're focused on this.
15:47So that was the initial thought at this juncture with where we're going, it keeps things a lot cleaner.
15:53It's a lot less messy in terms of things.
15:57I personally think if you're going to do franchising, you know, doing FDDs and undertaking that is not a light process.
16:03And if you're going to do it, you better do it right.
16:05Um, it's not a half-assed thing.
16:06So I have had some friends who have coffee concepts that are similar in size who have gone down that and have shared behind closed doors.
16:15They wish they hadn't.
16:16So I feel a little bit better about it.
16:18Um, but yeah, we're just focused on trying to be the best version that we can be as one single entity.
16:23When you look at branding and marketing as a whole, what brands outside of the restaurant space, coffee space, do you look to and admire?
16:32That's a really, so one of our social, um, channels, we use it.
16:37We have a hidden one that we use for testing things.
16:40If we need to test how something formats, whatever.
16:42And all of our muses that we follow on there are, are, are on that.
16:47That's a hidden thing.
16:48But, uh, a couple that come to mind, I think in our space in food, Taco Bell does a great job of always being, finding ways to take things that you would say, this has nothing to do with buying a burrito and making it very natural to, to, to connect those.
17:04Um, I think Nike is another really good one because they are, they are the masters at telling the story, right?
17:10There's never like, Hey, here's our shoe for $78.
17:13It's telling a story and it's about athletes.
17:17Um, so picking and pulling things from different brands.
17:20Um, those are a couple of that, that stand out where, you know, okay, can we be, can we be on brand?
17:26Can we be consistent with our messaging, with our color palette?
17:29Um, what we're doing, why do we exist?
17:31Um, I, I look at it in the top 27 is something I learned from, from, uh, Rob, the guy that ran, uh, Jordan brand social.
17:41But basically you're only going to get about two thumb swipes from people who, in terms of exploring your brand.
17:46So the top 27 posts on that grid need to tell your whole story.
17:50So for us, we have the three C's of clutch.
17:53There's customer culture and community.
17:54I need to tell that story in those 27.
17:57Um, you know, what do we, who are we?
17:59What do we offer?
18:00Or how do we impact the community?
18:02Um, so yeah, those are some of the little things we, we think about.
18:06How do you impact culture?
18:08A lot of ways to impact culture.
18:10Uh, number one is leading by example.
18:12Uh, I think every brand has culture.
18:15Some are great and some aren't.
18:18Uh, so number one, I think is leading by example, a servant leader mentality.
18:22Um, internally, I think in terms of how do we impact, how does our culture impact communities?
18:27It's by taking action and finding things that matter and that are impactful in local areas and then being a lightning rod or a beacon to help drive impact locally.
18:38Cause that's really, you know, we have impact in local communities.
18:41That's where we're going to have the most, I think, traction as a, as a local brand.
18:47Every business is a family business.
18:49Tell me about your family and how they view dad and business.
18:55The clutch family.
18:57Well, uh, let's see.
18:58Recently they made me do a Gen Z script read, which was interesting.
19:04If that, if that talks about dating, dating you in terms of like, wow, okay.
19:10I have employees who are half my age.
19:11That's cool.
19:12Yeah.
19:12Um, no, I think like when we, like I, we literally, uh, we literally made an offer to someone that I'm really excited about bringing on the team.
19:20Um, we made an offer last week and I was, I literally told him, I was like, welcome to the clutch family.
19:25Like this is, it's going to be so much fun.
19:27And, and you know, uh, the way we structure our meetings, right.
19:31We have specific segues that like talk about the human side of things.
19:34Right.
19:35Let's before we get into any of the nitty gritty, like what did you do for, for the weekend?
19:40Right.
19:40What, what do you have going on?
19:42What are your kids doing?
19:43Like really being invested in that and being genuine.
19:45Um, and same thing at the, with middle management and store management, like spending time outside the four walls together, um, getting them together, regulate all of those things I think are really critical.
19:56They're super, it's low hanging fruit, but just so important to, to do all the time.
20:01Do you have mentors?
20:04I do.
20:05I have a few mentors.
20:07Um, one is one started Hollywood video actually, um, and exited that.
20:15And it's just a great, great guy, uh, who's been there, uh, a lot for me in different ways as I've gone through my first, my first experience.
20:23Um, another one is a sports psychologist, uh, by trade.
20:27Who's just coach Mack is an unbelievable guy who actually, if you ever watched the TV show billions where they have like a professional, uh, coach there, uh, who helps, who helps, uh, the whole staff.
20:40Like that is coach Mack.
20:42Um, I've got another one, Rob Smith, who has started and successfully exited three businesses, did his first when he was 24, sold it to Disney.
20:51And we met at the last, at the last med device company I was at, he came on as a consultant as I was leaving to do clutch.
20:57And he's like, you know, he's like, wait, hold on.
20:59Who's this guy?
20:59We need to, we need to connect.
21:01He's been an amazing mentor for me.
21:02So, uh, when you, when we, when this uploads, I'm going to send him this to make sure he gets his, his shout out.
21:07There you go.
21:07Awesome.
21:08Uh, what does it look like?
21:10What does clutch look like five years from now?
21:13Five years from now, I think clutch will be somewhere in the ballpark of a hundred locations with the right growth, owning the Carolinas and being really focused on being community oriented.
21:27Community oriented is something that is in the DNA of every restaurant tour and hospitality professional explain to somebody that isn't in the restaurant business, what it means to be community oriented.
21:42So I'll give an example, uh, several years ago in the town that we were founded in, uh, unfortunately an officer was killed in the line of duty about a block and a half away from, from where our first location was.
21:57And the whole town wanted to do things to support.
22:00Nobody knew what to do.
22:01Initially, uh, people were kind of trying to, trying to band together, um, ended up getting in contact with the brother of, of the fallen officer.
22:10And we basically said, Hey, we're a drive through business where we can be a catalyst to help bring people together here.
22:16Let us put together a proceeds day where we donate a hundred percent of proceeds, which for us means we don't make a dime.
22:21Everything is, is contributed and let us promote this.
22:26This will be a way to get the community together, to feel like there's a sense of purpose to support this.
22:31So we coordinated, put this together with the family's blessing, obviously.
22:35Um, in the one day that we did it, we raised over $8,000.
22:39Wow.
22:39And that ended up being the catalyst that was the seed money that started the nonprofit foundation.
22:46Sheldon's canines is the name of it, which I now sit on the board of, and they've now taken in almost $200,000 in donations that have helped to fund a lot of things that people just don't know that need to happen.
22:59Right. This particular officer had a canine partner, uh, the dogs are actually the personal financial responsibility of their partner.
23:06Even after they retire, some, I did not know.
23:08And so we helped to provide a lot of the retirement care and things for dogs to, to honor officer Sheldon and his legacy.
23:15So the whole taking action part and immersing yourself in the community, and that's something that we do annually every year.
23:23And it's one of the biggest things that the community rallies around to, you know, to make an impact, but also to continue to honor someone.
23:30That's awesome. If you guys are watching this, listening to this, uh, please subscribe to our restaurant technology sub stack.
23:37So we just launched a new sub stack newsletter. If you're a restaurant tour, um, please go check it out.
23:41You can just search on sub stack for restaurant technology, or you can send me a message at Sean P.
23:47Welchef on Instagram, um, LinkedIn, any of the platforms, Darren, uh, what's the best place for people to keep in touch with you and clutch coffee.
23:55Best place is going to be, uh, probably on LinkedIn or, uh, or on Instagram, uh, at clutch coffee bar.
24:03Um, that's probably the easiest way or Darren at clutch coffee bar.com is my email.
24:09Sweet. And, uh, before I let you go, I'm going to ask you some personal tech stack questions, iPhone or Android iPhone, which version 16.
24:19I'm usually one or two generations behind.
24:21Okay. Um, text or phone call.
24:27Oh, I want to answer. This is a good one. Answer. Um, text in terms of being able to accomplish a lot of things at once.
24:32Yep. But if you can only talk to one person at a time on the phone, if you want to be intentional with your time, uh, do you leave voicemails?
24:42Rarely. Usually it's followed by like a text that was like, Hey, I'm open for this long. Let me know when you're available or like, well, let's connect. Uh, yeah.
24:50Yeah. What's the first app you open in the morning.
24:55Say our toast for sales, toast for sales. There you go. Nice. There you go. Toast shout out. Yeah, exactly.
25:04Let's check that. Make sure that toast app, we, we, uh, we had increase in sales. Let's make sure that happens. Uh, last app you check probably toast.
25:12Yeah, no, last one is, uh, is usually going to be slack to make sure that I've cleaned up anything from the day, uh, internally work-wise.
25:22How many emails do you get a day?
25:25Two to two 50.
25:26How many do you enjoy reading?
25:2910% of that.
25:30Do you get more work done on your smartphone, your laptop, or your desktop?
25:37Desktop actually the most. Uh, and here's, what's funny up until like a year ago, I was, I literally wasn't even using like a mouse. And my wife is like, you are highly inefficient. You need to like get this figured out faster.
25:50So she sent me up and I'm like, it was a whole new world. I'm like, wow, how have I just not been like, I'm pounding through email so much faster. So, uh, yeah, that's the, that's that. Uh, if you want to know my average screen time on my phone, though, it's 12 hours a day, 12 hours a day. Uh, what did you use AI for today?
26:08Uh, used AI today to help do a comparison of two different contracts that we had for an investment.
26:15Uh, which, which AI to use?
26:17Currently chat GPT, but we're dabbling more with rock.
26:22Okay, nice. Uh, how do you listen to music?
26:27Spotify with SoundCloud as a backup.
26:31Um, Apple maps or Google maps?
26:34Google all day, every day. Apple is not reliable enough for me.
26:39Zoom or Google meets?
26:41Zoom by a mile.
26:43Do you use Calendly?
26:44Uh, used to briefly, not currently.
26:49Uh, technology that you can't live without personally.
26:54That I can't live without personally.
26:57Um, man, that's a really good one.
27:01Uh, I would probably say that I can't live without personally.
27:06I mean, I think it's gotta be, it's gotta be the ability to, uh, to leave voice recorded notes for people.
27:14So if I'm driving and I'm not supposed to be texting, wink, wink, I can leave a nice, long, detailed voice note that articulates everything and be safe.
27:25There it is.
27:26Um, notifications.
27:29How do you deal with notifications?
27:31Not well.
27:33Um, what does your phone look like right now?
27:37Yeah.
27:37Right now it has reminders.
27:40Dude, I'm like, I'm the worst at like, if I showed you my alarms.
27:45Oh my God.
27:45Why do you have so many alarms?
27:46To get done, dude.
27:48Not a joke.
27:49My wife is like, you're insane.
27:50You need to clean it up.
27:51But, um, clean it up.
27:53Fantastic.
27:53Yeah.
27:54Yeah.
27:55Yeah.
27:56Uh, well, Darren clutch coffee.
27:58I can't wait to try it next time that I am in that side, that side of the country.
28:02I will make my way to clutch coffee.
28:04Um, if you make it to San Diego, when you make it to San Diego, please come get some Cali barbecue.
28:09And that goes for anybody watching or listening.
28:11Please subscribe.
28:12Please share this.
28:13Please follow clutch coffee.
28:15Uh, Darren really appreciate having you on the show.
28:18Thank you so much, Sean.
28:19As always guys, stay curious, get involved.
28:21And don't be afraid to ask for help.
28:22We'll catch you next week.
28:27Thank you for listening.
28:28If you've made it this long, you are part of the community.
28:31You're part of the tribe.
28:32We can't do this alone.
28:33We started, no one was listening.
28:35Now we have a community of digital hospitality leaders all over the globe.
28:39Please check out our new series called restaurant technology, sub stack.
28:43It's a sub stack newsletter.
28:44It's free.
28:45It's some of our deep work on the best technology for restaurants.
28:48Also go to YouTube and subscribe to Cali barbecue media, Cali barbecue media on YouTube.
28:54We've been putting out a lot of new original content.
28:57Hopefully you guys like that content.
28:59If you want to work with us, go to eat the show dot media.
29:02We show up all over the United States, some international countries.
29:05We would love to work with you and your growing brand on digital storytelling.
29:09You can reach out to me anytime at Sean P.
29:11Welchef on Instagram.
29:13I'm weirdly available.
29:14Stay curious, get involved.
29:16Don't be afraid to ask for help.
29:17We'll catch you next episode.
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