00:00What is the goal of goals?
00:08Friends, today I was invited to give this talk.
00:11My name is Antonio Alvarado and I gladly try to share what I have learned.
00:19When we want to communicate something, we need to keep in mind what it is we want to say.
00:26Today I'm going to share some tips, some advice on structuring a message, improving its impact, and achieving continuous improvement in the communication process.
00:45Throughout these videos I will give some advice and I hope that you can apply it in your daily life.
00:53It doesn't matter if it's for work or school, or how it is with your family or friends.
01:02You can structure and work on your message so that it has meaning and reaches your audience better.
01:12The first thing is to know what we have to say or what we want to achieve.
01:22What if you're in your class, which are now virtual classes, a Zoom class, and you have to present a topic?
01:30What if you're the teacher?
01:31What if you want to teach a topic that is very difficult to understand?
01:37You have to plan it, you have to work on it in the best way possible to achieve that impact, so that your students can learn.
01:46Or maybe you're not the teacher, maybe you're just another student who has to present in these media.
01:53What if you'd rather raise funds for a social cause?
02:00Or what if you want your children to fix their port without you having to keep reminding them?
02:10All of these are messages that carry an underlying intention.
02:14The first big step to making your message have a profound impact is to structure it.
02:25You need to structure it in a way that is easy for your audience to remember and easy to apply.
02:34The structure is very simple.
02:37The structure consists of an opening, a content, and a conclusion.
02:44In the opening part, we need to find something that captures the attention of the people who want to listen to you.
02:54To capture attention you can use many methods; there are many ways to capture attention.
03:02A very common one is to use an opening phrase, which can usually be a famous quote,
03:11For example, you may only advance faster, but together we will go further.
03:22That is a solemn opening line from a Chinese proverb.
03:27Or it can be something comical, like, for example, "It's better to give than to receive," Mike Tyson.
03:37Or it could be something, simply a recommendation, like how you structure your message.
03:44Or it can be something of your own, but it always has to be something specific that can capture that attention.
03:51Please ask those around you to put down their cell phones.
03:56If they were on Twitter or Facebook or Instagram, they would look,
04:00Oh, wait, what did they say? What's this person going to talk to me about?
04:04Let me pay attention to that.
04:06That's why a strong opening is important, an opening that hooks the reader.
04:11an opening that allows you to start connecting with your audience.
04:16Once you have the opening ready, we'll work on the content.
04:24The content should also be simple.
04:29You choose the content based on what you want to develop.
04:35Look for no more than two or three ideas.
04:38Something very easy to remember and logically structured.
04:44We'll soon see how to add impact to that content.
04:51We're going to work on that content.
04:53And the last part of your structure should be a conclusion.
04:59What will the audience take away from this?
05:02There's a saying that goes, they won't remember everything you said.
05:07But they will remember how you made them feel.
05:11And that conclusion, that final closing of the speech,
05:16It has to help to remember that feeling, that connection.
05:22They probably won't remember all the details,
05:24But if you can remember that phrase you used at the end,
05:29or that invitation you used at the end,
05:31So they'll help each other tomorrow, or in a month.
05:36or even in a year, to see what you told them,
05:40What were you inviting them to do?
05:43It could also be something like a famous quote,
05:48Or it could also be a strong invitation, like,
05:51That's why I urge you to stay home.
05:55and that we quarantine during this difficult period.
06:00Something like that, something they can remember.
06:06That's the structure of any message,
06:10of any speech.
06:12Simply by implementing this structure,
06:15simply by implementing these parts,
06:18You're already adding a lot of value to your message.
06:21You'll be able to connect better with your audience.
06:25In the next section we will see
06:27How can we add impact to that content?
06:32impact on that message.
06:34How can we make it more efficient?
06:36and that reaches your audience better
06:40to achieve the objective of your speech.
