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Canva has built its own AI image generator. Canva Craft, announced on October 22, 2026, is the first image model Canva developed in-house, and Canva says it plans a design before it draws a single pixel. Here is what Craft is, how it works, how it ranks, what it could mean for small businesses and creators in India, and how to try it.
Key facts (with attribution):
- Canva announced Craft on Thursday, October 22, 2026 (TechCrunch, The Verge). The Hindu and Adgully covered it on October 26, 2026.
- It was built by Canva Research, Canva's in-house team. TechCrunch reports researchers from Leonardo, which Canva acquired in 2024, contributed.
- Canva says Craft works in two stages: a planning model maps the composition (placement, scale, hierarchy, text), then a second model renders the image (The Hindu, TechCrunch).
- Up to 2K resolution and more than 30 aspect ratios (The Verge, The Hindu). Prompts in any language and text rendered in 55 languages, per CMSWire, The Hindu and Adgully.
- Craft images can be split into editable layers with Magic Layers (CMSWire, TechCrunch).
- Canva says it was trained on millions of human-made templates; Canva's head of AI research Stefano Corazza told CNET it also used licensed and public datasets and data from users who opted in.
- On the crowdsourced DesignArena leaderboard it debuted fourth overall (The Verge, CNET, The Hindu), behind three OpenAI image models per The Verge. Canva says it ranked first in People and Portraits and in Landscapes and Nature; CNET notes it trails in the marketing category.
- Faster Craft-fast and Craft-ultrafast versions are planned, developers can use Craft via Canva's API, and Canva plans MCP support for AI assistants (TechCrunch, The Verge).
- How to try it, as The Verge describes: on Canva's left-hand menu, open the three-dot option and choose Dream Lab.
Chapters:
0:00 Canva built its own AI image model
0:23 What Craft is
1:03 How it works: plan, then paint
1:38 Specs and Magic Layers
2:12 Training and the DesignArena ranking
3:03 What it means for India (our take)
3:43 How to try Canva Craft
4:20 What's next, and one caveat
4:52 Your turn
Would you trust an AI-made poster for your shop, or do you still prefer a human designer? Tell us in the comments.
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