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00:07Previously...
00:08Your task is to set up and run a bespoke tour
00:11in and around the city of Budapest.
00:15Rachel captained the ship.
00:16Buda, Buda, Buda, Buda, Budapest!
00:19Volusia was all at sea.
00:21We need to just stop the price, make sure we just get tickets sold.
00:23And sales dried up.
00:25I am willing to go down for you guys two tickets at €40 each, yep.
00:28Maura turned tour guide...
00:31Let's just take a moment to feel the earth.
00:33..and things went sour.
00:35Are we going to get any wine soon?
00:37But a vintage performance from Flo...
00:39This is actually a zork.
00:40This is designed to keep it fresh for at least three days.
00:43..meant a first-class win for Maura.
00:45They loved the masterclass.
00:47Volusia was almost sent packing.
00:50Ultimately, you didn't sell the tickets.
00:52But it was Verdi...
00:53Seven tasks, seven losses.
00:56..who got the one-way ticket.
00:58You're fired.
00:59Now, ten remain to fight for the chance to become...
01:03..Lord Sugar's business partner.
01:144am.
01:16Hello.
01:17Good morning.
01:18Lord Sugar would like to meet you at the Science Museum in central London.
01:21The cars will be outside in 20 minutes.
01:23OK, thank you.
01:27That has been called for 20 minutes.
01:31Rise and shine, my beautiful people.
01:34Not sure God doesn't like to wait around 20 minutes.
01:36Please, give me a minute.
01:37OK.
01:38Thanks.
01:39Right.
01:39Let's do this.
01:41Who do you think is going to be project manager for your team?
01:45No.
01:46I'm in full support.
01:47I think it's her time.
01:49Phil, what are we saying?
01:51Science.
01:52I had a chemistry set when I was younger, so I think I might go for PM this week.
02:05I'm the only one who hasn't been project manager, so I'm going to put myself forward 100%.
02:09It's going to be the first supreme win.
02:11Who's ready?
02:12I'm going to vote for you.
02:13Yeah, I'll vote for you.
02:14100%.
02:14Thank you guys.
02:19South Kensington.
02:21The Science Museum.
02:24Home to countless key innovations which have helped create the modern world.
02:42The Science Museum is the home of new technology spanned over many years, including many of
02:52the vehicles that you see around you.
02:54Now, you may be wondering what these vehicles are.
02:59Well, they're a brand new electric modular vehicle, which launched this year.
03:05With electric car sales overtaking the sales of diesel for the first time in history,
03:12electric vehicles are the future of transport.
03:15And that is what this next task is all about.
03:19Now, I'm giving you a brand new sustainable electric vehicle.
03:24It's a complete blank canvas.
03:26Your job is to come up with a creative advertising campaign.
03:31You've got to create a brand name and logo, as well as a 30 second television advert.
03:37You'll be pitching your campaign to a panel of industry experts.
03:41They'll be reporting back to me.
03:44But be under no illusion.
03:47Ultimately, I will decide whose advertising campaign is best.
03:52Now, Nexus, I'm giving you the camper van to target the leisure sector.
03:58While Supreme, I'm giving you the box van to target the business sector.
04:04Okay, now, Noor, you're the only person here that hasn't been a project manager.
04:09Is that right?
04:09Mm-hmm.
04:10Well, in that case, I'm going to make you project manager for this task.
04:14So, show me what you can do.
04:17Okay.
04:18Everything clear?
04:19Yes.
04:20Good.
04:21I'll see you all in the boardroom in a few days' time.
04:24Off you go.
04:26Teams have two days to create an ad campaign before driving home their concepts in a pitch to industry experts.
04:34So, guys, I'm finally your project manager.
04:37I'm very excited for this one.
04:40First job.
04:42I own a hybrid vehicle, so I've got experience with electric vehicles.
04:45Choose a chief.
04:47I really want to put myself forward for project manager, you know, I understand the target market and what they're
04:52looking for.
04:52I would also like to put myself forward.
04:55I love camping, and I go on multiple camping trips with camper vans.
05:00I really do feel passionate about this, and I feel like I've got a really good idea.
05:04I do own a dental marketing company, so I've got a really strong vision for the advert and the branding.
05:09I'm just really conscious of time, so should we do a quick vote?
05:12Yeah.
05:12So, first of all, pull.
05:15Sorry.
05:16Thank you, guys.
05:16Okay.
05:20Taking her team in hand.
05:22It's going to be aimed at online businesses to use our vehicles as a pop-up shop.
05:27First time project manager Noor sets out her vision.
05:31I feel like that is literally the future as a business, like a clothing brand.
05:35Noor, can I tell you what I had in mind?
05:37When I saw that van, the first time I thought it was, like, grocery delivery.
05:41Okay.
05:42For, like, the major supermarkets, especially in urban areas where there's less space.
05:45I think the market's big for that.
05:46I feel like my idea, I'm going to stick to my idea.
05:49I'm very passionate about my idea.
05:51Are you all happy with my vision before we move on?
05:53Conceptually, I get it, but I don't, I'm not seeing the full picture.
05:56If you have an online shop, you would want to meet your customers in real life.
06:02You tell them the location, they come, they buy off you.
06:06So, I feel like, obviously, when I first had the vision, sometimes it takes a few minutes
06:10for people to fully understand what I mean.
06:13But, you know, when I believe in a vision, I feel like we should stick to it.
06:16I feel like it's amazing, like, we're going to create something amazing, unique,
06:20and I'm very happy and positive about this, yeah?
06:25No, I really want to go for the family market.
06:28Also searching for a spark.
06:30Staycations are what I really want to play on here.
06:33Dentist Paul.
06:35It's like a family, you have a couple sitting at the back,
06:37and then you've got a kid kind of watching the TV at the back.
06:40I'm not sure about that because 18 to 25-year-olds be the, for me, straight away,
06:44that's who wants to stay in a camper van.
06:46Staycations, you know, more so people going to houses.
06:49And the size of that vehicle, I just don't think you'd fit children in it.
06:51It looks like just a couple max.
06:53I think you're right.
06:54I think it even needs to be targeted at sort of small friendship groups or couples.
06:57I agree.
06:58I think younger marketers are also a lot more conscious of the environment,
07:01and it's also cost-effective.
07:05The most important thing I always say as project managers is to be fluid.
07:08You know, we are a team and I want to work as a team.
07:10To be honest, my vision board does work with young couples,
07:13so I'm happy to go for young couples.
07:15Cool.
07:20For team split, I'm going to put Felicia and Phil for branding.
07:23Crewing her campaign, Noor.
07:26Because the vision is very heavily dependent on your idea,
07:30I would personally suggest you would be in the branding team.
07:33I agree with Felicia.
07:34Just to build the actual brand.
07:35I thought branding was your thing.
07:37It is my thing, but this is an advert task,
07:41so I need to make sure that the advert is up to my standard.
07:45Right, for sub-team leader, Felicia, do you want to be sub-team leader?
07:48Do you know what?
07:48I would say, because of how not sure I have been about it,
07:52it probably does gravitate towards Phil, but it is up to you.
07:55I'm going to go with Phil only because I feel like you don't feel comfortable.
07:58No, that's a good decision.
08:00That's a good decision.
08:00No worries.
08:01So, Phil, no pressure.
08:02Please speak to each other, OK?
08:04Yep.
08:04Work as a team.
08:05OK, cool.
08:05We're one.
08:06Yep.
08:08Noor asked Felicia to be it.
08:09She clearly didn't want it,
08:10so it landed on me, as usual, to take the responsibility.
08:13I'll do my best and I'll be at the front line, as always.
08:16Do you have any direction for the name and the tagline?
08:20It has to be fun, but not too fun.
08:22I feel like less is more.
08:23Make sure you use the keyword future.
08:25OK.
08:29Splitting up his campers.
08:31Raj and Flo, I believe the blend and the balance of both of you
08:34would be perfect for the branding team.
08:36Paul.
08:38Raj, I'd like to put you forward as sub-team leader.
08:40OK, thank you.
08:41And in terms of the branding,
08:43elegance is the most important thing for me.
08:46I'm just worried that the elegant part isn't for 18 to 25.
08:49That's like 25 to 35.
08:51Yeah, but then why wouldn't you stay in a tent?
08:53I want to show that there is a bit of luxury behind staying in this van
08:56and that the journey is more important than the destination,
08:58and that's what I want the tagline to be.
09:00And in the name, I want E or I.
09:02What I want is that kind of hint of elegance.
09:04OK.
09:06My concern is the target market is 18 to 25,
09:09but the vision that Paul seems to have feels a little bit older,
09:12so I'm hoping I can get this right.
09:15Fantastic, let's go.
09:16Thank you, Paul.
09:1910am.
09:20While half of each team plan TV adverts,
09:24the rest will build their brands.
09:27I couldn't really get my head around the concept of creating
09:30a pop-up shop for fashion.
09:32It really didn't make sense for me.
09:34It was creating a problem which had already been solved by online.
09:37So it's so hard to get my head around Noor's vision,
09:39but she was adamant that's what she wanted to go with.
09:41We're going to have to do our best within the parameters that she set us.
09:43Yeah.
09:47Steering through her ad ideas...
09:49Just listen to this vision, right?
09:51Online business owner Noor.
09:54Imagine that the girls are very frustrated, like,
09:57ugh, I really want to see this product in real life.
09:59They wish they could literally buy or try the items.
10:04Yeah?
10:04But that's their problem, that's the customer's problem,
10:06but bear in mind we're selling to a retailer.
10:08So the retailer's got to see something in this ad that makes him or her think,
10:12I need that van in order to...
10:15Imagine that the girls are just describing something they really want,
10:18like, I wish I could have this, blah, blah, blah, blah,
10:20and then the car's literally behind them.
10:22I think what Trey's trying to say, correct me if I'm wrong, Trey,
10:25is we're selling this to a business, so to retail.
10:29Yeah.
10:29However, in the actual advertisement, it's going to be a customer.
10:33Because it's the vehicle that's making the difference.
10:37So as a business, it's a very, very good idea to have this vehicle.
10:43My concerns with the advert is actually portraying a really clear message
10:47and making sure we're addressing a problem and selling it to businesses.
10:50At the minute, it's a little bit consumer-focused.
10:52As long as we can spin it to the businesses, I think we should be OK.
10:55So I guess the concept would be that a business can reach its customer anytime, anywhere.
11:01Yes.
11:03Cooking up a concept for his campervan advert.
11:06As a general idea, what I was thinking was, it's on a campsite.
11:10Project manager, Paul.
11:14So, a young couple, they're speaking to each other in the car.
11:17You know, they're sipping on whatever, let's say, water.
11:19They're just sipping on water.
11:22I'm having a great time, doing a cheers.
11:23I'm just trying to think of the funny humour of what you want.
11:26So, for example, the campervan, instead of the sip and having a drink,
11:29we're all just bobbing to some really geeky music or something in it.
11:32You could have this guy struggling to put this tent together or something
11:35and just, like, faffing and hating life.
11:37Then the campervan pulls in.
11:39And suddenly they're looking really envious that these guys are just pulled up in this campervan.
11:43Yeah, I just think we're going to have to really exaggerate the funniness,
11:46exaggerate the geekiness, and that's going to bring the joy.
11:48And, you know, just making it a little bit, you know, showing off, obviously, the vehicle,
11:51but just making it funny.
11:52People are laughing, they're going to remember.
11:55My biggest concern right now is that our ad is going to be boring.
11:59I just hope that Paul will give me the freedom to make it fun
12:02and bring all those reasons why he chose me to be part of the advertising team.
12:05In this story, we need a young couple
12:08and we need corporate Steve doing the tent.
12:10We've got this guy, Amit.
12:12He looks quite young in his photo, at least, and he's a driver, more importantly,
12:15so we've got someone who can actually drive the car.
12:16Yeah.
12:19For actors, I'm thinking Anna and Amy.
12:23They fit, like, this scene perfectly.
12:25Next for Noor.
12:26We're going to go for God's Own Junkyard.
12:28Lock down a location for their ad.
12:32As soon as I seen this location, I knew it was going to fit with my vision exactly.
12:37The only negative, you just can't drive the car in there.
12:42So, as long as you're fine with the car being stationary during the advert.
12:45So, I'm very happy with this one.
12:47As it's got the light, it's young, it's fun.
12:51OK.
12:51And it just, you know, it all links in with the vision.
12:54It's really cool you just can't drive, that's it only.
12:57I just wanted to make you aware of that before.
12:58But you're aware of that, Noor, right?
12:59Yeah, that's fine.
13:00As long as you're happy with that.
13:01I've never seen an advert for a vehicle where it doesn't move.
13:05This is supposed to show a mobile shop, but it's not mobile.
13:09It doesn't make any sense.
13:11Someone's going to need to direct.
13:13I feel like I'm going to direct this as it's my vision.
13:15I think if you could allow me just to have some input on that as well.
13:18My degree was in advertising.
13:19I want it to look cool, very slick.
13:21Yeah, yeah.
13:24East London.
13:27Base for both teams.
13:29Hi there.
13:29Leading design agency, Atomic.
13:32OK, so I've got a few ideas.
13:35Brainstorming names for their camper van brand, Flo and Raj.
13:40I think E should definitely be in there because it's an electric car.
13:43So I've got E camp van.
13:46OK.
13:47E travel.
13:48OK.
13:49And E camper.
13:52Do you feel it?
13:54No?
13:54I don't feel any of these, if I'm completely honest.
13:56OK.
13:57I think they sound a little bit cheap.
14:01Any other names you can think of?
14:06I can't think of any.
14:07Can you think of anything?
14:09No.
14:13Um...
14:15Um...
14:15E wheels?
14:16E wheels?
14:17No, that's too cheesy.
14:21I do think that some of the names that Raj has come up with sound a little bit childish,
14:24but I certainly don't blame her for it.
14:26We are trying our best, but I don't know.
14:31Um...
14:35Uh...
14:35Across the hall...
14:37So I had the idea of, like, vaults.
14:39Brand name nailed.
14:40Vaults directly aligns with electricity.
14:42So that does make sense.
14:44Next, for Felucia and Phil, create a logo for their commercial vehicle.
14:49With taglines, I know that Nor said she wanted future.
14:52Yeah.
14:53I've been thinking about the ideas of maybe something like, um, driving towards a sustainable future.
14:58Are you set on the word future?
14:59I know, especially because Nor said that's the one word she said that she wants to use.
15:02Could it be just a bit, something like, it's the future?
15:07It's the future.
15:08Because vaults is about, it's about being, it's quick, it's electric.
15:12Yeah.
15:13So I feel like we need to incorporate that in the tagline.
15:15Your electric future, your sustainable electric, your future.
15:20Do you know what I mean? Something like that.
15:21How about something like, um, driving your sustainable future?
15:25I think that does what we needed to do.
15:27What are you thinking?
15:28Yeah.
15:31Nor said she wants trendy and fun put into her branding.
15:35Well, they've pretty much done the opposite.
15:37There's nothing trendy going on here.
15:41East London.
15:42You guys are going to be, like, online shopping.
15:45And then the solution is the van.
15:47Calling the shots.
15:49Maybe, like, tell her what the issue is without telling her.
15:52OK, and action.
15:54Project manager, Noor.
15:57Right, team.
15:58So, the next scene, what we're going to do, I feel like let's start with the flowers first.
16:02I'm a bit confused.
16:03What's up?
16:04So, the girls are just only dealing with the one clothes shop I thought, right?
16:07This is a flower shop.
16:08Remember, the first business is a flower shop.
16:11OK.
16:11Are you sure?
16:11Because that wasn't the original.
16:12I feel like it's better.
16:14It makes more sense.
16:15Where's the storyboard?
16:16Let's start there.
16:17Where is your storyboard?
16:18Let's at least have some sort of guy that we're following.
16:20The storyboard is in the storyboard.
16:21I remember the storyboard.
16:22They just do not remember the storyboard.
16:24OK.
16:25So, on that storyboard, does it say that they're coming to me as a flower man?
16:27No.
16:27Coming to me as a clothes man, me as a coffee man.
16:30It was just the clothes.
16:30In the plan.
16:31So, you're deviating from that now.
16:32I feel like the flowers are...
16:32If we actually just crack on and film both scenes, we're going to lose...
16:36So, I'm...
16:36Right now, I'm going to do whatever...
16:37She's a director.
16:38She's a director.
16:38Whatever you want, I'm going to do.
16:40Noor, let's just crack on, yeah?
16:45On the other team...
16:47We're going to actually drive the camper van.
16:50Aiming for elegance...
16:52Steve, you're going to be trying to, like, open up your tent.
16:54You're trying to figure it out.
16:56Dentist turned director, Paul.
16:59Cut.
17:00Perfect.
17:01One take, one.
17:03The second scene is here.
17:05OK, we're going to roll it on this.
17:07So, action.
17:08Babe, I'm so glad you got this camper van.
17:10You know I can't be away from my luxuries for too long.
17:12OK.
17:14I'm going to be really honest, Paul.
17:15Right now, this is boring.
17:17We need to get...
17:18Make it fun.
17:18Getting this information is important.
17:20But do you not think it'd be funny if they're doing that on the hula hoop?
17:22Do you know what I mean?
17:24So, scene one.
17:25Emma, you're kind of bobbing, like, licking your fingers.
17:28Like that.
17:28A little bit higher energy, Florence.
17:31Like, ooh!
17:31Even, like, a high-pitched voice.
17:32Really exaggerated.
17:33Woo!
17:34Woo-hoo-hoo!
17:36Babe, I am so glad we still have the home luxuries.
17:40Cut. Perfect.
17:40And can you do one more scene?
17:42Florence, you do this.
17:44Just on your own.
17:45A new way to holiday!
17:46And, like, a little push out of the hit, so it's just kind of, like, cute.
17:49A new way to holiday away!
17:53I feel like if I wasn't here, it would just be quite flat, a little bit boring.
17:56I don't know if Paul is very good at making things funny, but I'm getting the shots.
18:00Who knows what it's going to turn out like?
18:02But we're getting there.
18:03Oh, yeah, like that.
18:04And, like, really exaggerated silly energy.
18:07Then you're, like, letting your legs kick and a little like that.
18:10Yeah, perfect.
18:11Got the shot.
18:11Got the shot.
18:152pm.
18:15I actually like EBNB.
18:18Name finally nailed.
18:20So, EBNB, when your journey becomes your destination.
18:23I quite like that.
18:24Yeah.
18:25The rest of Paul's team lay down a logo.
18:28So, obviously, with this being a camper van, I'm thinking tent.
18:34Yeah.
18:35With E on tyres.
18:37So, if we...
18:38We've got a tent shape.
18:40Mm-hm.
18:40Turns into an E, a little loop at the end, which represents the tyre.
18:45Yeah, liking that.
18:46Do we want to make it look more like a fountain pen calligraphy?
18:50Yeah, that will give it an element of luxury.
18:52Luxury, yeah.
18:53Ooh, I like that.
18:55I like that quite a lot.
18:57Good.
18:57Can we put EBNB at the bottom?
19:00A little bit more.
19:01I like that.
19:02That screams luxury.
19:03And let's do, like, a gradient, maybe.
19:06That's perfect.
19:07I'm also thinking a really fine box around this.
19:11More, more, more, more, more, more, more.
19:13Oh, my God, I love it!
19:14Cool.
19:16The team have put together their logo, and there's a mishmash of all different elements.
19:19There's a tent, there's a wheel, there's the E for eco.
19:22It's a lot going on, and B&B says bed and breakfast, not car or van.
19:28I feel like it's hitting the brief.
19:33Across the hall.
19:34So, do you want to try the V and the Z, and then we can work on the in-between
19:37bit?
19:37Yeah.
19:38Fiddling with fonts.
19:39See, I don't like that.
19:40For Lucia and Phil.
19:43Looks very corporate.
19:46It needs something.
19:48Could we try the OLT in a different font, please?
19:50You can.
19:51I just want to try it in something a little bit more, a little bit more handwritten.
19:54Or selling to businesses, right?
19:56Yeah, just the OLT in a different font.
19:58That's all I want to see.
19:59If I can just see it in that one.
20:00Yeah, OK.
20:03I personally prefer that.
20:05You prefer that?
20:05I actually do.
20:07The first one just looks so corporate to me.
20:10I just think having two different fonts in a logo, for me, is like a big no.
20:15I disagree.
20:17Do you want to try the Z and the V in that font as well?
20:20You could.
20:21You could.
20:22Yeah, you could.
20:23So you want...
20:24All of it the same font, basically.
20:26Yeah.
20:26But I actually don't mind the hand-drawn one.
20:30It does look a bit new. I quite like that.
20:35Meanwhile, back on set...
20:37And then just pretend like you're getting coffee.
20:39You could be like...
20:41Power struggles.
20:42Right, Trey.
20:43I want you to stand in the clothes shop.
20:44Yeah, cool.
20:45Give them the hats.
20:45Action.
20:46Let's go.
20:49And...
20:49Cut.
20:50And why not just one of sort of showing the van?
20:53Hang on, let's see.
20:53No, listen to what Trey's saying.
20:55What, Trey?
20:56Showing the van and just showing the space.
20:58That's what it is.
20:59Reflection in the van, that sort of thing.
21:00So the van's still the star.
21:02Guys, you've literally got five minutes.
21:03You just crack on with that anyway.
21:05Tom, just maybe some B-roll over the car, like...
21:07No, he done it.
21:07He done already.
21:08I'm very happy.
21:11It is now chaotic.
21:13Everybody's shouting instructions at the cameraman.
21:15They ditched the storyboard.
21:17I mean, Trey one minute's the coffee man,
21:19then he's the flower man,
21:20now he's the clothes man.
21:21I mean, it doesn't make any sense to me.
21:23Right, three, two, one, action.
21:27Cut.
21:28Perfect.
21:33And what about, Steve, when you do it,
21:34like to really exaggerate it,
21:36you jump out and you almost fall on the floor.
21:38That's what I was thinking.
21:43Three, two, one, action.
21:51Cut.
21:52Perfect.
21:53Another one is, right, while you're here,
21:55when the thing dries off and you get the hat
21:57and you go...
21:58Three, two, one, action.
22:01Next time I'm getting a camper van.
22:03You're crazy.
22:07Stay where you are.
22:08Okay, can you fling your legs up again?
22:10Three, two, one, action.
22:16You know, I'm here as an actor,
22:18trying to smash that role as best as I can.
22:20I think the two shots that they've needed from me
22:22I've done in one take.
22:23So, doing what I can to make this work.
22:25And the Oscar goes to Steve!
22:28Oh, thank you.
22:29Not our two real actors here.
22:35Oh, thank you.
22:37Oh, thank you.
22:38What a day.
22:39Commercials in the can.
22:40Well done, Steve.
22:41Well done, Armand and Florence.
22:42That's a wrap.
22:44Brands complete.
22:46Bye.
22:47Tomorrow, pitch campaigns to industry experts.
22:577am.
22:58Good morning, team.
22:59Good morning.
22:59How are you guys?
23:00Are we all right?
23:01Good.
23:01Amazing.
23:02For project manager Noor...
23:04How are you feeling?
23:05I don't know, I'm nervous.
23:06I just want to see what you guys have created.
23:08Yeah.
23:08No pressure.
23:10A first look at her logo.
23:16Vaults.
23:17Vaults.
23:19I think the idea was to get a name, which was like the other big brands in the industry,
23:24with kind of one word, syllable punch.
23:25We didn't relate to this.
23:26Also, this has a spin on it, because hopefully the customers and the clients will know,
23:31look, this is electricity.
23:34Guys, I'm just curious as to why it's got a bit of a child-type font to it.
23:37I changed the font.
23:38Well, I requested to change the font, because the font we had before was very corporate.
23:41And I just thought, if the name itself isn't necessarily playful, I wanted to suggest a font
23:46that was a little bit more playful.
23:51Across the hall...
23:52Yeah, let's see it.
23:53OK.
23:54Yeah, let's get it up.
23:54...for project manager Paul, the big reveal of his brand.
24:01Ooh.
24:02EP&P.
24:04I love the name.
24:06That is so clever.
24:09I wouldn't have thought a better name myself.
24:11It makes so much sense.
24:13Am I missing something here?
24:16Straight away I look at it, and I don't think of Camper Van.
24:19This is saying that it is a bed and breakfast.
24:23This is what we've got now, so maybe I just take it...
24:25Yeah.
24:25Let me just finish.
24:26I just think I just need a moment maybe just to digest it.
24:30Like, I hope that I'm the only one seeing this.
24:35Maybe I'm on a different planet than everyone else.
24:38You know, B&B together means you get food while you stay somewhere.
24:41EB&B for me has missed the mark.
24:46Next for Noor...
24:48Right, guys, so I'm going to let you guys crack on with the consumer research.
24:52Make sure you get as much information as possible.
24:54Split the troops.
24:56We're going to go edit what we created yesterday.
24:58You guys went to create an advert?
25:00Yes.
25:00How did it go?
25:02It went very well, so I had a clear vision going into doing the advert,
25:06how I wanted everything to look like.
25:09I think Noor might be painting a slightly more optimistic version of things.
25:13Honestly, I think Noor at some point kind of a little bit lost control of it.
25:17Definitely not.
25:18I did not lose controls that you were trying to take over and interrupted me.
25:22I feel like what the issue is, you're very used to directing everything and being in control.
25:26So for the first time that I'm taking over, you feel a bit like on edge.
25:30I feel like genuinely that's where the issue is.
25:34Thank you very much and good luck.
25:3810am.
25:40Teams divide.
25:43Is it just me or could you cut the tension with a knife when we ask them how the day
25:47went?
25:47Yeah, it just felt like it was a lot going on in that room.
25:50Yeah.
25:52My concern with what the branding team have done is that the logo has to be explained.
25:57In terms of the consumer and the target market's 18 to 25-year-olds,
26:01I really don't believe they're going to get what that logo stands for.
26:06Brent Cross Shopping Centre.
26:09Before the pitches.
26:11So this is our brand name.
26:14A chance to gather feedback on their brands.
26:18What are your initial thoughts?
26:20Holiday huts for the elderly?
26:22Yeah.
26:23Would I think of camper vans with that?
26:25No.
26:26I think of supported living.
26:31I think it's like an online B&B service, something like that.
26:37OK.
26:38I'm not seeing anything to do with camper van, nothing to do with travel.
26:42OK.
26:43That to me looks like you could have been a clinical research type of company.
26:47OK.
26:50On the other team.
26:51So would you like to maybe give us some feedback on the logo?
26:55Felicia and Phil power through.
26:58Electric car?
26:59Yes, very good.
27:00Well done.
27:01It's actually an electric van.
27:03It's giving me like healthy food or something.
27:05OK.
27:05With the yellow and the green.
27:06I don't see it as very adult.
27:08Looks a bit childish.
27:10It's a bit doodly.
27:11It looks like a electric company designed by kids.
27:16Well that's, you know, that's great feedback and we really appreciate it.
27:19Thank you very much.
27:24Across town.
27:26So the first scene of the faces, then like them having the negative reaction and then the phone.
27:31Editing her movie masterpiece.
27:33Is there any way to make it a little bit smoother?
27:36Project manager Noor.
27:41Mm-hmm.
27:41I like it.
27:42You see it's tapping into all the senses.
27:44They're happy.
27:46Just out of interest, how many seconds is all of this girl's footage?
27:49It's 23 seconds.
27:50OK.
27:51That could be shorter.
27:53Thank you, Trey.
27:53Let me finish what Rachel were doing.
27:56That's this one.
27:57I'm just going to work on a script.
27:58Thank you very much.
27:59Because the script's very important.
28:00You know, you're doing the voiceover.
28:03Can I watch it from the beginning one more time?
28:10Yeah.
28:10The advert is looking amazing.
28:12I think it looks cool.
28:13The only criticism is there's so far been nothing about the actual van.
28:17I'd be tempted to crop the beginning.
28:19I think the van is the focus.
28:20Yeah, just play it on the beginning one more time.
28:25My concerns with the video at the moment is the lack of focus on the actual van.
28:28That is what we're selling and not on the girls and the actresses.
28:32Yes, perfect.
28:33Reactions.
28:34Now we're going to focus on the van.
28:37Yes, please, yeah.
28:41Next door.
28:42Is it possible to get the cutaway of the USB in, please?
28:45Perfect.
28:46That's it.
28:47Cutting down their camping comedy.
28:49Then a little bit of fun, I think, after that.
28:52Maura, Paul and Steve.
28:56Now, I'm happy with that so far.
28:57Reese, how many seconds are we on, please?
29:0040 seconds.
29:02We need to effectively cut back.
29:04Cut back or make some scenes a little bit quicker.
29:07Amit does talk quite slowly.
29:09Can you just try to put his part fractions faster?
29:16Yes, sir.
29:18That sounded too quick to me.
29:19It just sounded like he was...
29:21I like the fact that it sped up there.
29:23There is one scene that isn't really sitting well with me,
29:26and that is the zoom-up of their heads bobbing.
29:28Cut that out, and that might give us a couple of extra seconds.
29:30So, this shot, yeah?
29:31Yeah.
29:32How many seconds are we on?
29:3334 seconds.
29:34So, if we want to go back to the first scene of them chatting.
29:37Babe, I'm so glad you got this counter there.
29:39First of all, maybe cut out Babe, because she says Babe in the other one.
29:41Yeah.
29:44The team are really struggling to pull together a 30-second video.
29:47This is because they put too many different elements
29:49and tried to record too much footage.
29:51They're running out of time.
29:53I'm not too sure what the end product's going to look like.
29:55How many seconds are we on, please, Rhys?
29:57You're up 31 seconds.
29:59Okay, we can get rid of a second.
30:031pm.
30:04Right, Trey's going to be doing the voice-over.
30:06On the other team...
30:07Is your script ready only because...
30:09No, no, no, no.
30:09We have to write it now, now that I've got this.
30:11Finishing touches for Noor's film.
30:16When you want to connect with your customers in a sustainable way...
30:22The new Pop-Up 6, welcome to the future,
30:25with its 6,000 litres of capacity...
30:29Just pause there.
30:30Yeah, it's just... I don't know.
30:32This is why, you know, when I was doing the editing,
30:34I just wish you focused more on the script.
30:37But with the voice-over, I feel like it's rushed.
30:39You can only do a script once you've done an edit.
30:40I know, but you could have used that time to really focus on the script.
30:44Are you not happy? Are you not happy with the words?
30:45I'm happy, but I'm just giving you feedback.
30:47Your role was to write the script.
30:532pm.
30:54How's everyone doing?
30:55Yeah.
30:56For both teams...
30:57When we first showed people the initial logo,
31:01none of them associated it with a vehicle.
31:03A chance to chew over their findings.
31:06We spoke to one person, and he said it looked quite childish
31:09for a really, really young audience.
31:11Next for Noor, pick out her pictures.
31:14I wanted to do the pitch, but I feel like,
31:16because you did the consumer research,
31:18I really need you there to really explain what the brand's about.
31:22No, just to double-check, because it is your vision,
31:25it is your project, ensure you're happy, not pitching.
31:28Yeah, I'm happy.
31:29And what I was thinking, you know,
31:30because Trey's very good at storytelling,
31:32I'm going to have him explain the adverts.
31:34Noor, have you done a pitch on this process?
31:37What do you mean, sir?
31:38Like, would you...
31:38Are you comfortable pitching, or...?
31:40It's not about me being comfortable,
31:42we've discussed this already.
31:475pm.
31:48Waiting, a panel of industry experts,
31:51including representatives from the worlds of advertising,
31:55sustainability and motoring.
31:58You can do it, guys, come on, think about wind.
32:00You got it.
32:00Let's go.
32:01Fully charged and ready to go,
32:04eB&B.
32:05I'm actually nervous for them now, are you?
32:07Yeah, they're going to be amazing.
32:09They can do it, they can do it.
32:13Good evening.
32:14Today, you're going to witness the presentation
32:17for a brand-new campervan that's fully electric,
32:22self-charging and two-birth.
32:24So, if we could cue the video, please.
32:31I'm so glad you got this campervan.
32:33You know I can't be away from my luxuries.
32:35It's so nice to be able to charge my phone on this remote site.
32:37And then wait a holiday away.
32:39Babe, we're so lucky we can travel up to 600km on one charge.
32:44Come see me.
32:45Another time with the same old scenery.
32:47Another change, ooh, that's so easy.
32:49Don't worry about me.
32:50It is an all-electric, self-charging, two-bed,
32:55that gives two people a two-birth bed,
33:00including internal hobs, so a mini kitchen,
33:03powered USB ports and, in the future,
33:05full-powered sockets as well.
33:08With that, I'd like to pass you on to Flo.
33:10With our logo here,
33:12any idea what either of those elements
33:15within that line drawing could mean?
33:21Anybody got any ideas?
33:25No?
33:28OK.
33:29So, the big point up, that's a tent.
33:34Goes into an E, representing electricity,
33:37and then curves off to a nice wheel.
33:40So, combining both...
33:43..what's the word?
33:44..luxury and 18 to 25-year-olds was a challenge,
33:48but we know we've nailed it.
33:51Can I open the floor to any questions?
33:54Thanks, guys.
33:55I'm Neil van Ginsberg,
33:56the Managing Director of Creative Agency Preen.
33:59You speak about this being classy and elegant and luxury,
34:03yet you've got B&B, which stands for Bed and Breakfast,
34:06in your brand name.
34:07Thank you, Neil.
34:09Yeah, you know what?
34:10We are aware that B&B is traditionally, I guess,
34:13more of a lower-budget type getaway.
34:16But actually, it's seen as a lot more than that these days.
34:18The perception of that phrase is changing.
34:22My biggest fear of this one was exactly what they're saying.
34:25It confuses bed and breakfast.
34:27Hi there.
34:28I'm Solitaire Townsend.
34:30I'm the co-founder of an agency called Futera.
34:32First of all, you're to be commended on the humour that you use in your advert.
34:36Yay!
34:37However, when I see the brand, I'm not seeing adventure out in the world in a camper van.
34:45I'm seeing sanitary product.
34:48Yeah, look, really...
34:51Really valid point.
34:53We didn't want it to scream, you know, a camper.
34:56So by leaving it broad like we have done so,
34:58it leaves us scope to develop in the future with our business.
35:06Rory Reid from Autotrader UK.
35:09An internal hub, a television,
35:12the facilities to make hot drinks on demand.
35:14All of these features were completely missing from the video.
35:18Is there a reason why you left that out?
35:20Within the 30-second advertisement, we couldn't include everything.
35:24You felt a USB port was more important.
35:27Are you aware of when USB ports first started becoming common in cars?
35:32Yeah, no, I understand that they're very common.
35:342006.
35:35He's calling them out now, that's hard.
35:37Yeah, yeah, I completely agree.
35:39I understand that they're very common in cars.
35:48Next up...
35:49Oof, I'm nervous.
35:51...tasked with pitching Noor's vision, Trey.
35:56Ladies and gentlemen, welcome to the presentation
35:59of the new Vault Pop-Up 6.
36:02Please play the video.
36:03This is the moment of truth.
36:05They're going to love to add with.
36:07When you want to connect with your customers in a sustainable way.
36:15The new Pop-Up 6, welcome to the future, with its 6,000 litres of capacity
36:21and its 600 kilometres range.
36:23Not only does the new Pop-Up 6 save your business money,
36:27it also respects the environment that's driving your sustainable future.
36:32What we wanted to showcase with this was literally about getting as close as you possibly can to your consumer.
36:39The future is going to be this new, sustainable way to get close.
36:43We want to see who they are, we want to know who they are, and we want to know that
36:47they reflect our brand values.
36:50Yeah.
36:50Thank you so much.
36:54The first thing I'd like to ask about is the branding, specifically the logo.
37:00That's you, Phil.
37:01The branding appears slightly on the childish side.
37:04Are you slightly concerned, as I am, that you might not be taken seriously?
37:10I'm going to be the first one to say that there was a few things we would twig in there
37:14and just make it look a little bit more professional as such.
37:17But foundationally, we really just wanted something that was bold, that stood out, that just looked new.
37:23Can you explain to me why you spent the first part of your advert with two girls on a phone
37:29and didn't tell me some of the most amazing selling points of your product?
37:40It's definitely something that we could add as an asterisk certainly to it at a later date.
37:45We wanted to showcase the fun side of this, the way it would actually get really close to consumer.
37:51But we definitely take on board what you've said.
37:52If you've got such a great piece of bait, it's worth saying that on the hook rather than as an
37:59asterisk afterwards.
38:00Absolutely. Thank you.
38:03Hi there, my name is Jim Coleman. I'm from the creative agency We Are Social.
38:08You had a chance to see the vehicle moving, but you decided to show it stationary.
38:16So we wanted to choose a location that was really cool, very different, very individual,
38:23because we feel like that's exactly what this vehicle is.
38:25Anything you guys want to say? No. Thank you so much.
38:28Thank you so much. Really appreciate your time.
38:29Thank you so much. Really appreciate it.
38:357pm.
38:36Well done, guys. How's it going?
38:38Well done.
38:39Well done.
38:39Pitch is over.
38:40There were some tough questions.
38:42I'm very proud of you guys.
38:43Noor is the project manager of this task and she's been really keen to drive this vision from the start.
38:47I do think Noor is a big reason behind a lot of the problems and I think she's got a
38:52lot to answer for tomorrow.
38:53They weren't an easy panel and I just feel like all we can do is just, yeah, hope for the
38:57best.
38:58They were definitely shots fired from the industry experts, especially when it came to the branding.
39:02If we lose this task in the boardroom, I can really back everything I did with that ad, but I
39:07don't know if the brand new team can say the same.
39:11Tonight, back to the house.
39:14Tomorrow, the boardroom.
39:25You can go through to the boardroom now.
39:45You can go through to the boardroom now.
39:50So, for this task, I asked you to put together an advertising campaign for a new electric vehicle.
39:58So, Nexus, what was the brand name you came up with?
40:02E-B&B.
40:04E-B&B.
40:06So, it was a play on a little bit of Airbnb staycation, but then also had the E in there,
40:12which would be the electric.
40:15E at the beginning for electric.
40:18Before he created Tesla, Elon Musk's real name was Lon Musk, I think.
40:25I'll be honest with you, Law Sugar, I really like the name.
40:27You do?
40:28Yeah, I really like the name.
40:30I actually taught differently.
40:31I was the only one that didn't like the name.
40:33I just felt like...
40:34I thought I was missing something, because I looked at it and all I could think of was a B
40:38&B, a bed and breakfast.
40:40Right, OK.
40:40So, we've got a name of E-B&B.
40:45I think we've got a logo that you made.
40:48Is that it?
40:49Yes.
40:50What is it?
40:51So...
40:52It looks like I've got my pen and done a bit of a squiggle.
40:54Obviously, subtlety is better than being very obvious.
40:58So, we wanted something a little bit creative.
41:00Well, it ain't obvious. That's the point I'm making, right?
41:02Yeah, well, and it's not supposed to be obvious.
41:02What is it? Just tell me what it is.
41:04So, the first bit that goes up is supposed to indicate a tent.
41:08Then it flows off into an E and then curves back round into a tyre.
41:13Oh, right.
41:14And you're supposed to...
41:15You're supposed to grab that when you first thing you say.
41:18No, you're supposed to be inquisitive.
41:19Looks like a bloody tapeworm.
41:23We had two people that said, is it something to do with travel?
41:25And then we had...
41:26Is it assisted living?
41:27Is it medical?
41:28Assisted living?
41:32Anyway, the advertising team.
41:35This was made up of Paul, Steve and Maura.
41:38Yes, though she was.
41:39You wanted it to be humorous, didn't you?
41:40Should we have a look?
41:41Yeah, let's have a look.
41:42Let's see if it was humorous or not.
41:50I'm so glad you got this camper van.
41:52You know I can't be away from my luxuries.
41:53It's so nice to be able to charge my phone on this remote site.
41:56And then wait a holiday away.
41:59Babe, we're so lucky we can travel up to 600 kilometres on one charge.
42:08I understand, Steve, you spent eight weeks once at RADA, is that right?
42:12I think you should ask for your money back.
42:14Yeah.
42:15There was a reason it was only eight weeks.
42:17You were out-acted by the tent there, I think.
42:21I don't think it was very humorous.
42:23I've seen episodes of Panorama that have been more humorous than that.
42:27Yeah.
42:27And I feel like it was kind of a catch boat ways.
42:30I feel like the fact that we really pushed for the facts, we lost the humor.
42:33OK.
42:34I get it a bit there.
42:36I get what you're trying to do.
42:39So, yeah.
42:40Anyway, who did the pitch to the experts?
42:43Myself, Steve and Flo.
42:45Steve.
42:46I hope you pitched better than your tent.
42:49Yeah.
42:50A little bit better.
42:51So, Flo, the expert, said you tried to spin the logo and they didn't buy it.
42:57They thought she was just making up excuses.
43:00Brand name.
43:01Does not suggest cutting edge electric camper van.
43:05Main takeaway is a bed and breakfast, not a camper van.
43:11OK.
43:12Now then.
43:14Noor, I made you the project manager of Supreme.
43:20And Felucia, you was asked to be sub-team leader.
43:23Yeah.
43:24But you didn't want to do it.
43:26So, in terms of me not being sub-team, I think just from the brainstorm,
43:29I don't know about you guys, but things weren't clear to me.
43:31And I also suggested to Noor that she be on the branding team.
43:34So, you didn't understand her vision?
43:36Not fully, yeah.
43:37Right.
43:37OK.
43:38So, Phil, you became sub-team leader.
43:40Yeah?
43:41Yep.
43:42OK.
43:42Let's have a look at this logo then.
43:48Volts.
43:49Volts.
43:50Yeah, Volts.
43:51And what I wanted was something which was kind of...
43:54Looks like you're selling a defibrillator.
43:56Yeah.
43:56It was very similar to this, but the text was very...
44:00I understand most of the sparks were between you and her, actually.
44:04Yeah.
44:04Is that right?
44:05Yeah.
44:06We were kind of resting a little bit.
44:08Felucia said she wanted there to be a different text.
44:11I was very confident that I wasn't going to have two different texts
44:14in the same logo.
44:15So, in the end, I kind of, I suppose I gave in a little bit.
44:17I mean, I think it's really split ideas.
44:19The colours were more Phil's choice.
44:22The design of the logo was mine.
44:25OK.
44:25So, the advertising team was you, Trey and Rachel, is that right?
44:30Correct, yeah.
44:31Right.
44:32We went to...
44:32We picked this location.
44:33It's cool.
44:34It was the...
44:35It was, like, a very funky, a lot of light.
44:38My personal problem with that was we couldn't actually drive the van.
44:41I did think about it, but I was like, I don't want to use the cliché,
44:44like, the typical advert where the van's moving.
44:47I feel like that's done before, and that was my logic.
44:50But it is a...
44:50No, it is a vehicle.
44:52It is a vehicle.
44:53Surely, you'd want to see it driving somewhere.
44:55It might as well just be a stall in a market.
44:57Definitely, but I really wanted to do something that's different.
45:01So, I'd better watch this advert.
45:03OK.
45:04You want to connect with your customers in a sustainable way.
45:14The new Pop-Up 6.
45:16Welcome to the future.
45:17Not only does the new Pop-Up 6 save your business money,
45:21it also respects the environment.
45:22The new Pop-Up 6 driving your sustainable future.
45:28It's very good.
45:30Sorry?
45:31It's very good.
45:32You think it's very good?
45:35I see.
45:37What's good about it?
45:38Sorry.
45:38I feel like it's straight to the point.
45:40Like, while watching the advert, I was able to...
45:43No, it's not straight to the point.
45:44I would say straight to the point.
45:44There's 30 seconds...
45:45It's a 30-second advert, 15 seconds of which are a couple of girls
45:49sitting on a bench.
45:51What's that got to do with the vehicle?
45:53We were criticised for that in the pitch,
45:55and I really made a point, as did Trey, about
45:57we need to move on from that scene.
45:59When we were filming the girls,
46:00we actually needed to get to the point
46:01which was selling the van.
46:02Who edited the advert?
46:04It was between myself and Rachel.
46:06And I think Trey tried to give some input,
46:08but you weren't too happy about it.
46:10Definitely, because when there's too many people...
46:11Why weren't you happy with Trey, then?
46:12It was only because I feel like...
46:14Rachel, you were like a marriage counsellor from what I can understand.
46:17Yeah, you could call it that.
46:18I think the problem was Trey has got really valuable input
46:21and he's experienced.
46:22I've literally been editing video for a long time.
46:24He wasn't trying to be disruptive.
46:25Definitely not.
46:26He was literally trying to deliver valuable input.
46:28When we're working on something and someone has a clear vision,
46:31you can't have too many people talking over me.
46:34Like, I need my brain to function.
46:36We literally have to make something.
46:38So some of these advertising agencies said the logo was a bit childish,
46:44wasted the first...
46:45Oh, there you go.
46:45I wasted the first 15 seconds showing girls chatting.
46:50Um, yeah.
46:52OK, look.
46:53Here's how I see it.
46:55I listened to what the experts have said.
46:57I've seen the adverts.
46:59My decision is that...
47:03Nexus, your advertising campaign was better.
47:09Well done.
47:11You're going from advertising a four-wheel vehicle to riding two.
47:16It's time to recharge your batteries
47:20because I'm sending you on a Forrest Segway experience.
47:26All right, off you go.
47:28Thank you, Lordship.
47:32Good luck.
47:34Good luck.
47:35Good luck.
47:42Good luck.
47:44You lot go off and I'll see you back in this boardroom later on
47:49and we'll have a deep dive into what's going on here.
47:52Yeah?
47:53OK.
47:53Off you go.
48:00You nervous?
48:01You know what?
48:01I've never ridden a bike, so this should be interesting.
48:04Oh, Paul.
48:05Come on.
48:06Come on, Paul.
48:07I feel like I'm five years old.
48:09I feel like I led the team really well.
48:11They all bought into my vision.
48:12I tried to make sure I was at the forefront of everything.
48:15I'm really happy with the team's performance.
48:16Come on, Maura.
48:17All right.
48:18Jeez, calm down.
48:19There's enough stress.
48:22Paul had chosen a humorous theme,
48:24but it kept becoming quite serious,
48:26so I was trying to bring the light, bring the creativity,
48:29but overall it was a win, so I'm happy.
48:31So slow, Paul.
48:32You're always just a bit behind your eyes.
48:34I've not lost because I'm always on Nexus,
48:36so it looks like I'm the lucky charm.
48:39On to the next task,
48:40and hopefully we stay together as a team.
48:42Yay!
48:43Cheers!
48:47I think with the video,
48:49I just feel like we'd wasted a little bit too much time
48:51at the beginning, which I did voice several times.
48:53I can justify myself when it comes to the adverts.
48:55I know exactly the vision.
48:57I think the person responsible for the failure of this task is Noor.
49:00She got too lost in her vision
49:01and completely lost sight of what was important,
49:03and that was selling to businesses.
49:04The majority of the criticism was towards the branding.
49:09It was childish.
49:10If you looked at it and said the font is really childish,
49:12because that word never came out in that one.
49:13No, we were going for trendy and fun,
49:15and that's what it is.
49:16Yeah, yeah, yeah.
49:16But they've interpreted that as childish.
49:18There's no way that I'm taking sole responsibility
49:20for the failure of the branding because of a font.
49:23If you felt a certain type of way,
49:24he should have said earlier on.
49:25Trey, yesterday, you made it extremely hard to work with.
49:29I actually made it better, and I had more of what they wanted.
49:32Trey, you didn't make nothing better.
49:33If you want to believe whatever you want to believe about this,
49:36I'm not even going to argue about this,
49:38because it's kind of a bit ludicrous.
49:39I know exactly what I'm going to bring back to the boardroom,
49:41and I know exactly what went wrong for us to fail this task.
49:54Yes, Lord Sugar?
49:55Can you send the candidates on, please?
50:08Well, a very bad advert.
50:11You know, Noor, in the previous boardroom, you said to me,
50:14it's good, isn't it? It's good, it's good, isn't it?
50:17Are you joking or what? Are you kidding?
50:20I'm not joking, but me as a small business myself,
50:23if I was to see that advert,
50:26I would genuinely buy the van.
50:30Generally.
50:32Oh, come off of it, please.
50:33No-one would buy that van because of that advert.
50:37I think in the whole history of vehicles,
50:41you've never ever sold a vehicle without showing it moving.
50:45Yeah.
50:45Lord Sugar, I did voice that in the initial brainstorm.
50:47I said, we can't move, it has to be stationary,
50:50but we didn't even consider any other locations.
50:52You put it in an amusement arcade.
50:54It was like David Lynch remade Alice in Wonderland.
50:58Yeah.
50:58Where you filmed it.
50:59It was like an Aladdin's cave.
51:01I put it in that location so then people could see them,
51:05their businesses in that location.
51:07Something different.
51:08It seems to me, Noah, you was at the wheel of this task with,
51:12you know, backseat drivers all screaming at you in the back.
51:17Did she listen to you?
51:18Anything you said?
51:19Because I had so much experience and I think she didn't get logistically.
51:23The storyboard that she had, she deviated from it real quick.
51:26She thinks I was just sent it to annoy her.
51:28I actually wanted us to do really well and focus on the van.
51:33Now, Felucia, you got involved in the logo.
51:37Yes.
51:38Which the experts said looks childish, looks like an eight-year-old drew it.
51:44Dreadful logo, they said. Dreadful.
51:47And yet you backed it, you liked that, didn't you?
51:49I mean, it was a combination of two ideas.
51:52It wasn't completely mine and it wasn't completely Phil's.
51:54I will admit that.
51:55I think the references to the childish was the typography that we changed to,
51:59which was Felucia's idea.
52:00I wanted something which was less childish and more boring and more corporate.
52:03If it was completely what I wanted, then I'd stand here and own up to what I did.
52:07It was a combination of what I suggested and what you would have preferred.
52:11But I didn't like that.
52:12But Phil, you also didn't say you didn't like it in that room?
52:15You didn't mention you didn't like the one.
52:17No, no, no, because that's not the time.
52:18No, that is the time because we're building it.
52:21Well, anyway, the point is that the experts and myself say it was terrible.
52:26But getting back to the actual advert itself,
52:3115 seconds of nearly half of the advertising time was taken up
52:36with two girls looking at their phone and messing about like that.
52:40What I was trying to convey to her is go in to do a video,
52:44shoot the most important scenes first.
52:46So if you do run out of time, you've got the most important things.
52:49In this case, we went and shot the least important things first
52:52because she was following it linear in terms of...
52:54Yeah, definitely. If you have a vision...
52:56If I was doing that, if she'd let me have a little bit of leeway
52:58and as she'd listened to me, she'd have got,
53:00you know what, Trey, maybe let's do that bit first.
53:02I'm not saying your idea was wrong.
53:04You were trying to be helpful and construct everything.
53:06It's just the way he was doing it.
53:07It's just the way he was doing it.
53:07Like, if I'm the director, you need to respect that.
53:09And if you have an idea, let me know.
53:12But I did do that. I mean...
53:13It's the way you were doing it. Trey, it's the way you were doing it.
53:15Because I wanted us to win and I'm very passionate.
53:17Well, Trey, once we'd done that...
53:19We took very...
53:19We took very...
53:20You're still arguing, Noor. You're still arguing.
53:21And this is what I'm arguing with.
53:23You're still...
53:23You don't get it, do you?
53:25Are you still standing by your advert and saying it's good?
53:29I mean, anything that I've ever created, I believe in it.
53:33I'll be honest with you, roll sugar.
53:36I don't know why I'm banging my head against a brick wall here.
53:39I'm frustrated, Noor,
53:42that you don't understand how you've messed this thing up.
53:47I gave you the opportunity to prove yourself, right?
53:51And, Noor, it was a terrible, terrible advert.
53:56And I'm afraid to say it is with regret, Noor, that you're fired.
54:00OK. Thank you very much.
54:09I don't like wasting my time.
54:13Neither do I like banging my head up against a brick wall.
54:17Um, Phil, eight tasks, eight losses.
54:22Are you a serial loser?
54:23There's no getting away from the fact that I've lost eight times,
54:25but there's a lot of people I've seen lose a task
54:27and their head absolutely goes.
54:29I've took eight losses, I've had a lot of criticism,
54:31I've stood here, and every single time I go into the next challenge,
54:34I do my absolute best, I'm making good, solid decisions every time.
54:37The process is, over the course of 12 weeks,
54:40I'm hoping to see the cream rise to the top, right?
54:44At the moment, this is like a nightmare for you.
54:48I'm not sure what I believe is if I'm easily one of the most capable people in this process.
54:53Hmm.
54:55Right.
54:56Um, off you go.
54:58I'll see you on the next task.
55:15I'm grateful to have met amazing people,
55:19and to have, you know, showed a small percentage of what an amazing businesswoman I am.
55:23And even though the advocate got a lot of criticism,
55:26I still believe that it was really good.
55:28So, yeah.
55:32I did 100% a double firing today.
55:34I think Nora's back.
55:36Nora is coming back.
55:37I think Nora's back.
55:38Oh, my God!
55:41Oh, my God!
55:42What?
55:42No, there must be more of you.
55:45Oh, my God, congratulations!
55:50Oh, my God!
55:51That was too much for me!
55:54Oh, my God!
55:54Oh, my God!
55:55Oh, shit!
55:56Wow!
55:56Oh, my gosh!
55:57That was a lot, guys!
55:59I think we was all under the impression there was going to be a double firing.
56:02Um, Nora, she was not accepting any.
56:05She kept seeing that the video was really good.
56:07Anyway, he fired her, then it came down to me, and he just said,
56:10Oh, go back to the house.
56:12What a day.
56:13What a day.
56:13Get ready for round nine, right?
56:15Let's do it.
56:18Now, nine candidates remain.
56:21The fight to become Lord Sugar's next business partner continues.
56:28Next time...
56:29I've arranged for you to sell live on one of the shopping channels.
56:34Lights.
56:35Get right in the camera.
56:36Get in their face.
56:37That's right, guys.
56:3739.99.
56:39Camera.
56:39Get your tent 30 seconds!
56:42And in the boardroom...
56:43You turn people off.
56:45You've created complaints.
56:46Action.
56:47You're fired.
56:49Thanks.
56:50I'm down сюда and나...
56:53selber.
57:02You're fired!
57:03You're fired.
57:06And now, let's have to have your noch bag age in front,
57:07girlboyhas once has only the issue with Jasmine Twight.
57:07I just said, we're getting punched here.
57:07And now, let's have to know what she says and come on.
57:07We'll try to deploy her with me home.
57:07And now, if we can maybe change anything.
57:07And now, hi.
57:08Yeah!
57:08Transcription by CastingWords
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