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00:00It remains one of the toughest processes around.
00:03Lord Sugar is on the hunt for a brand new business partner.
00:07This is an opportunity of a lifetime.
00:10Fighting it out for his funding.
00:1218 ambitious entrepreneurs.
00:15Come on boys, come on, come on.
00:16They thought your wig's gonna fly off in a minute.
00:18It's a deal worth fighting for.
00:20Action.
00:21Candidates!
00:22That was amazing.
00:24I can't hear all the chat and I do think we're getting it wrong.
00:2718 candidates.
00:28Come on, pick up the phone.
00:30What is it?
00:3112 tough weeks.
00:33This was absolutely ridiculous.
00:36You screwed up.
00:37One life-changing opportunity.
00:39You're fired.
00:40You're fired.
00:41What a bloody mess.
00:43You're fired.
00:52Previously.
00:53Your task is to set up and run a bespoke tour
00:57in and around the city of Budapest.
01:00Rachel captained the ship.
01:02Buda, Buda, Buda, Buda, Budapest.
01:04Felucia was all at sea.
01:06We need to just drop the prize, make sure we just get tickets sold.
01:08And sales dried up.
01:10I am willing to go down for you guys.
01:12Two tickets at 40 euros each.
01:14Yep.
01:14Maura turned tour guide.
01:16Let's just take a moment to feel the earth.
01:18And things went sour.
01:20Are we going to get any wine soon?
01:22But a vintage performance from Flo.
01:25This is actually a Zork.
01:26This is designed to keep it fresh for at least three days.
01:28Meant a first-class win for Maura.
01:30They loved the masterclass.
01:33Felucia was almost sent packing.
01:35Ultimately, you didn't sell the tickets.
01:37But it was Birdie.
01:39Seven tasks, seven losses.
01:41Who got the one-way ticket.
01:43You're fired.
01:45Now, ten remain to fight for the chance to become...
01:49Lord Sugar's business partner.
01:51Four a.m.
02:01Hello.
02:02Good morning.
02:03Lord Sugar would like to meet you at the Science Museum in central London.
02:07The cars will be outside in 20 minutes.
02:09Okay, thank you.
02:12That is record.
02:1420 minutes.
02:16Rise and shine, my beautiful people.
02:19Lord Sugar doesn't like to wait around 20 minutes.
02:21Please, give me a minute.
02:23Okay, fine.
02:24Right.
02:25Let's do this.
02:27Who do you think is going to be project manager for your team?
02:30Lord, I'm in full support.
02:32I think it's her time.
02:34Bill, what are we saying?
02:36Science.
02:37I had a chemistry set when I was younger,
02:38so I think I might go for PM this week.
02:40I'm the only one who hasn't been project manager,
02:52so I'm going to put myself forward 100%.
02:55It's going to be the first supreme win.
02:57Who's ready?
02:57I'm going to vote for you.
02:58Yeah, I'll vote for you.
02:59100%.
02:59Thank you, guys.
03:00South Kensington.
03:07The Science Museum.
03:09Home to countless key innovations
03:12which have helped create the modern world.
03:15Good morning.
03:28Good morning, Lord Sugar.
03:29The Science Museum is the home of new technology
03:33spanned over many years,
03:36including many of the vehicles that you see around you.
03:40Now, you may be wondering what these vehicles are.
03:44Well, they're a brand new electric modular vehicle
03:48which launched this year.
03:50With electric car sales overtaking the sales of diesel
03:55for the first time in history,
03:57electric vehicles are the future of transport.
04:01And that is what this next task is all about.
04:05Now, I'm giving you a brand new sustainable electric vehicle.
04:10It's a complete blank canvas.
04:12Your job is to come up with a creative advertising campaign.
04:16You've got to create a brand name and logo
04:19as well as a 30-second television advert.
04:23You'll be pitching your campaign
04:24to a panel of industry experts.
04:28They'll be reporting back to me.
04:30But be under no illusion.
04:32Ultimately, I will decide
04:34whose advertising campaign is best.
04:38Now, Nexus, I'm giving you the camper van
04:40to target the leisure sector.
04:43While Supreme, I'm giving you the box van
04:46to target the business sector.
04:49OK, now, Noor, you're the only person here
04:52that hasn't been a project manager.
04:54Is that right?
04:55Mm-hm.
04:55Well, in that case, I'm going to make you
04:57project manager for this task.
05:00So, show me what you can do.
05:02OK.
05:03Everything clear?
05:05Yes.
05:05Good.
05:06I'll see you all in the boardroom
05:07in a few days' time.
05:09Off you go.
05:11Teams have two days to create an ad campaign
05:14before driving home their concepts
05:17in a pitch to industry experts.
05:19So, guys, I'm finally your project manager.
05:22I'm very excited for this one.
05:26First job.
05:27I own a hybrid vehicle,
05:28so I've got experience with electric vehicles.
05:30Choose a chief.
05:31I really want to put myself forward
05:34for project manager, you know,
05:35I understand the target market
05:37and what they're looking for.
05:38I would also like to put myself forward.
05:40I love camping,
05:42and I go on multiple camping trips
05:44with camper vans.
05:46I really do feel passionate about this,
05:47and I feel like I've got a really good idea.
05:49I do own a dental marketing company,
05:51so I've got a really strong vision
05:52for the advert and the branding.
05:54I'm just really conscious of time,
05:56so should we do a quick vote?
05:57Yeah.
05:57So, first of all, Paul.
06:00Sorry, Paul.
06:01Thank you, guys.
06:05Taking her team in hand.
06:07It's going to be aimed at online businesses
06:10to use our vehicle as a pop-up shop.
06:12First-time project manager Noor
06:14sets out her vision.
06:16I feel like that is literally the future
06:18as a business, like a clothing brand.
06:20Noor, can I tell you what I had in mind?
06:23When I saw that van,
06:24the first time I thought it was,
06:25like, grocery delivery.
06:27Okay.
06:27For, like, the major supermarkets,
06:28especially in urban areas
06:29where there's less space.
06:30I think the market's big for that.
06:32I feel like my idea,
06:33I'm going to stick to my idea.
06:34I'm very passionate about my idea.
06:36Are you all happy with my vision
06:37before we move on?
06:39Conceptually, I get it,
06:40but I don't, I'm not seeing the full picture.
06:42If you have an online shop,
06:44you would want to meet your customers
06:46in real life.
06:47You tell them the location,
06:48they come, they buy off you.
06:52So I feel like, obviously,
06:53when I first had the vision,
06:54sometimes it takes a few minutes
06:56for people to fully understand
06:57what I mean.
06:58But, you know,
06:58when I believe in a vision,
07:00I feel like we should stick to it.
07:02I feel like it's amazing.
07:03Like, we're going to create something
07:04amazing, unique,
07:06and I'm very happy and positive
07:07about this, yeah?
07:08No, I really want to go for the family market.
07:13Also, searching for a spark.
07:15Staycations are what I really want to play on here.
07:18Dentist Paul.
07:20It's like a family.
07:21You have a couple sitting at the back,
07:23and then you've got a kid
07:23kind of watching the TV at the back.
07:25I'm not sure about that,
07:26because 18 to 25-year-olds
07:28would be the, for me,
07:29straight away,
07:30that's who wants to stay in the camper van.
07:31Staycations, you know,
07:32more so people going to houses.
07:34And the size of that vehicle,
07:35I just don't think you'd fit children in it.
07:37It looks like just a couple max.
07:38I think you're right.
07:39I think it even needs to be targeted
07:41at sort of small friendship groups or couples.
07:43I agree.
07:43I think younger market are also
07:45a lot more conscious of the environment,
07:46and it's also cost-effective.
07:50The most important thing I always say
07:52as project managers is to be fluid.
07:53You know, we are a team,
07:54and I want to work as a team.
07:55To be honest,
07:56my vision board does work with young couples,
07:58so I'm happy to go for young couples.
08:00Cool.
08:00Amazing.
08:05For TeamSplit,
08:06I'm going to put Felicia and Phil for Brandon.
08:08crewing her campaign,
08:10Noor.
08:12Because the vision is very heavily dependent
08:14on your idea,
08:16I would personally suggest
08:17you would be in the branding team.
08:18I agree with Felicia.
08:19Just to build the actual brand.
08:21I thought branding was your thing.
08:22I've not been working with you,
08:23but I thought that was your thing.
08:24It is my thing,
08:25but this is an advert task,
08:27so I need to make sure
08:27that the advert is up to my standard.
08:30Right, for sub-team leader,
08:31Felicia, do you want to be a sub-team leader?
08:33Do you know what?
08:34I would say,
08:35because of how not so I have been about it,
08:38it probably does gravitate towards Phil,
08:40but it is up to you.
08:41I'm going to go with Phil,
08:42only because I feel like
08:43you don't feel comfortable.
08:44No, that's a good decision.
08:45That's a good decision.
08:46No worries.
08:46So, Phil, no pressure.
08:47No, not to.
08:48Please speak to each other, okay?
08:49Yep.
08:49Work as a team.
08:50Okay, cool.
08:51We're one.
08:51Yep.
08:51Noor asked Felicia to be here.
08:55She clearly didn't want it,
08:56so it landed on me,
08:56as usual,
08:57to take the responsibility.
08:59I'll do my best
08:59and I'll be at the front line as always.
09:01Do you have any direction
09:03for the name and the tagline?
09:05It has to be fun,
09:06but not too fun.
09:07I feel like less is more.
09:09Make sure you use the keyword future.
09:10Okay.
09:15Splitting up his campers.
09:17Raj and Flo,
09:18I believe the blend
09:19and the balance of both of you
09:20would be perfect
09:20for the branding team.
09:22Paul.
09:24Raj, I'd like to put you forward
09:25as a sub-team leader.
09:26Okay, thank you.
09:26And in terms of the branding,
09:28elegance is the most important thing for me.
09:31I just, I'm worried
09:32that the elegant part
09:33isn't for 18 to 25.
09:34That's like 25 to 35.
09:37Yeah, but then
09:37why wouldn't you stay in a tent?
09:38I want to show
09:39that there is a bit of luxury
09:40behind staying in this van
09:41and that the journey
09:42is more important
09:43than the destination
09:44and that's what I want
09:44the tagline to be.
09:45And in the name,
09:46I want E or I.
09:47What I want is
09:48that kind of hint of elegance.
09:49Okay.
09:51My concern is
09:52the target market
09:53is 18 to 25,
09:54but the vision
09:55that Paul seems to have
09:56feels a little bit older,
09:58so I'm hoping
09:58I can get this right.
10:00Fantastic.
10:01Let's go.
10:01Thank you, Paul.
10:0410 a.m.
10:06While half of each team
10:07plan TV adverts,
10:09the rest will build their brands.
10:13I couldn't really get my head
10:14around the concept
10:15of creating a pop-up shop
10:16for fashion.
10:18It really didn't make sense
10:19for me.
10:19It was creating a problem
10:20which had already
10:21been solved by online.
10:22So it's so hard
10:23to get my head
10:24around Noor's vision,
10:24but she was adamant
10:25that's what she wanted
10:26to go with.
10:26We're going to have
10:27to do our best
10:27within the parameters
10:28that she's set us.
10:29Yeah.
10:32Steering through
10:33her ad ideas...
10:34Just listen to this vision,
10:35right?
10:36...online business owner
10:38Noor.
10:40Imagine the girls
10:41are very frustrated,
10:42like,
10:42I really want
10:43to see this product
10:44in real life.
10:45They wish they could
10:45literally buy
10:47or try the items.
10:49Yeah?
10:50But that's their problem,
10:51that's the customer's problem,
10:52but bear in mind
10:52we're selling to a retailer.
10:54So the retailer's
10:54got to see something
10:55in this ad that makes
10:56him or her think,
10:57I need that van
10:59in order to...
11:00Imagine the girls
11:01are just describing
11:02something they really want,
11:03like,
11:03I wish I could have this,
11:05blah, blah, blah, blah,
11:05and then the car's
11:06literally behind them.
11:08I think what Trey's
11:08trying to say,
11:09correct me if I'm wrong,
11:10Trey, is we're selling
11:12this to a business,
11:13so to retail,
11:14however, in the actual
11:16advertisement,
11:17it's going to be a customer.
11:19Because it's the vehicle
11:20that's making the difference.
11:22So as a business,
11:23it's a very, very good idea
11:25to have this vehicle.
11:29My concerns with the advert
11:30is actually portraying
11:31a really clear message
11:32and making sure
11:33we're addressing a problem
11:34and selling it to businesses.
11:35At the minute,
11:36it's a little bit consumer-focused.
11:37As long as we can spin it
11:38to the businesses,
11:39I think we should be OK.
11:41So I guess the concept
11:42would be that a business
11:43can reach its customer
11:44any time, anywhere.
11:46Yes.
11:49Cooking up a concept
11:50for his campervan advert.
11:52As a general idea,
11:53what I was thinking was,
11:54it's on a campsite.
11:56Project manager, Paul.
11:59So, a young couple,
12:00they're speaking to each other
12:01in the car.
12:02You know,
12:02they're sipping on whatever,
12:04let's say water,
12:04they're just sipping on water.
12:05I'm having a great time,
12:08doing a cheers.
12:09I'm just trying to think
12:09of the funny humor
12:10of what you want.
12:11So, for example,
12:12the campervan,
12:13instead of the sip
12:14and having a drink,
12:14we're all just bobbing
12:15to some really geeky music
12:17or something in it.
12:18You could have this guy
12:18struggling to put this tent
12:20together or something
12:20and just like faffing
12:21and hating life.
12:22Then the campervan pulls in.
12:24Suddenly,
12:24they're looking really envious
12:25that these guys
12:26are just pulled up
12:27in this campervan.
12:28Yeah,
12:28I just think
12:29we're going to have to
12:29really exaggerate
12:30the funniness,
12:31exaggerate the geekiness,
12:32that's going to bring the joy
12:33and, you know,
12:33just making it a little bit,
12:35you know,
12:35showing off,
12:36obviously,
12:36the vehicle,
12:37but just making it funny.
12:38People are laughing,
12:38they're going to remember.
12:41My biggest concern right now
12:42is that our ad
12:43is going to be boring.
12:44I just hope that Paul
12:45will give me the freedom
12:46to make it fun
12:47and bring all those reasons
12:48why he chose me
12:49to be part of the advertising team.
12:51In this story,
12:52we need a young couple
12:53and we need corporate Steve
12:54doing the tent.
12:56We've got this guy,
12:56Amit,
12:57he looks quite young
12:58in his photo at least
12:59and he's a driver,
12:59more importantly,
13:00so we've got someone
13:01who can actually drive the car.
13:01Yeah.
13:04For actors,
13:05I'm thinking
13:06Anna and Amy.
13:08They fit, like,
13:08this scene perfectly.
13:10Next for Noor.
13:12We're going to go
13:12for God's Own Junkyard.
13:14Lock down a location
13:15for their ad.
13:18As soon as I seen
13:18this location,
13:19I knew it was going to fit
13:20with my vision exactly.
13:22The only negative,
13:23you just can't drive
13:24the car in there.
13:27So as long as you're fine
13:28with the car being stationary
13:29during the advert.
13:31So I'm very happy
13:32with this one
13:32as it's got the light,
13:35it's young,
13:35it's fun
13:36and it just,
13:38you know,
13:38it all links in
13:39with the vision.
13:40It's really cool
13:40you just can't drive,
13:41that's it only.
13:42I just wanted to make you
13:43aware of that before.
13:43But you're aware of that,
13:44Noor, right?
13:44Yeah, that's fine.
13:45As long as you're happy with that.
13:45I've never seen an advert
13:48for a vehicle
13:49where it doesn't move.
13:51This is supposed to show
13:52a mobile shop,
13:53but it's not mobile.
13:54It doesn't make any sense.
13:56Someone's going to need
13:57to direct.
13:58I feel like I'm going to
13:59direct this as it's my vision.
14:01I think if you could allow me
14:02just to have some input
14:02in that as well,
14:03my degree was in advertising.
14:05Do you want it to look cool,
14:05very slick?
14:06Yeah, yeah.
14:07East London.
14:12Base for both teams.
14:14Hi there.
14:15Leading design agency,
14:17Atomic.
14:17OK, so I've got a few ideas.
14:20Brainstorming names
14:21for their campervan brand,
14:23Flo and Raj.
14:25I think E should definitely
14:27be in there
14:27because it's an electric car.
14:29So I've got E Camp Van.
14:31OK.
14:32E Travel.
14:33OK.
14:35And E Camper.
14:37Do you feel it?
14:39No?
14:40I don't feel any of these,
14:41if I'm completely honest.
14:42I think they sound
14:42a little bit cheap.
14:47Any other names
14:48you can think of?
14:51I can't think of any.
14:53Can you think of anything?
14:53No.
14:53I don't know.
14:59Um...
14:59E wheels?
15:02E wheels?
15:02No, that's too cheesy.
15:04I do think that some of the names
15:07that Raj has come up with
15:08sound a little bit childish,
15:10but I certainly don't blame her for it.
15:12We are trying our best,
15:13but I don't know.
15:16Um...
15:17Across the hall...
15:22So I had the idea of, like,
15:23vaults.
15:24Brand name nailed.
15:26Vaults directly aligns with electricity,
15:28so that does make sense.
15:29Next, for Felucia and Phil,
15:31create a logo
15:32for their commercial vehicle.
15:34With taglines,
15:35I know that Nor said
15:36she wanted future.
15:38Yeah.
15:38I've been thinking about
15:39the ideas of maybe something like,
15:41um, driving towards
15:42a sustainable future.
15:43Are you set on the word future?
15:44And especially because Nor said
15:46that's the one word
15:46she said that she wants to use.
15:48Could it be just a bit
15:49something like,
15:50it's the future?
15:52It's the future.
15:54Because vaults is about,
15:55it's about being,
15:55it's quick,
15:56it's electric.
15:57Yeah.
15:58So I feel like we need
15:59to incorporate that
15:59in the tagline.
16:00Your electric future,
16:02your sustainable electric,
16:05your future.
16:05Do you know what I mean?
16:06Something like that.
16:07How about something like,
16:08um, driving
16:08your sustainable future?
16:10I think that does
16:11what we needed to do.
16:12What are you thinking?
16:14Yeah.
16:14Noor said she wants
16:17trendy and fun
16:19put into her branding.
16:20Well,
16:21they've pretty much
16:22done the opposite.
16:23There's nothing trendy
16:24going on here.
16:26East London.
16:27You guys are
16:28going to be like
16:29online shopping
16:30and then the solution
16:31is the van.
16:33Calling the shots.
16:35Maybe like,
16:35tell her what the issue is
16:36without telling her.
16:38OK,
16:38and action.
16:39Project manager,
16:40Noor.
16:40All right, team.
16:44So the next scene,
16:45what we're going to do,
16:46I feel like let's start
16:46with the flowers first.
16:48I'm a bit confused.
16:49What's up?
16:49So the girls are just
16:50only dealing with the one
16:51clothes shop I thought,
16:52right?
16:52This is a flower shop.
16:54Remember,
16:54the first business
16:55is a flower shop.
16:56Are you sure?
16:56Because that wasn't
16:57the original.
16:58I feel like it's better.
16:59It makes more sense.
17:01Where's the storyboard?
17:02Let's start there.
17:02Where is your storyboard
17:03and let's at least have
17:04some sort of guide
17:05that we're following.
17:05In the storyboard.
17:06I remember the storyboard.
17:09OK,
17:10so on that storyboard,
17:11does it say that
17:11they're coming to me
17:12as a flower man?
17:12No.
17:13Coming to me as a clothes man,
17:14me as a coffee man.
17:15In the plan.
17:16So you're deviating
17:17from that now.
17:18If we actually just
17:18crack on and film
17:19both scenes,
17:20we're going to lose
17:21more time arguing over it.
17:22She's a director.
17:23She's a director.
17:24Whatever you want,
17:24I'm going to do.
17:25Let's just crack on,
17:26yeah?
17:27On the other team.
17:32We're going to actually
17:33drive the camper van.
17:36Aiming for elegance.
17:37Steve,
17:38you're going to be
17:38trying to open up your tent.
17:40You're trying to figure it out.
17:42Dentist-turned-director,
17:43Paul.
17:45Cut.
17:45Perfect.
17:47One take, one.
17:49The second scene here.
17:51OK,
17:51we're going to roll it
17:51on this,
17:52so action.
17:53Babe,
17:53I'm so glad
17:54you got this camper van.
17:55You know I can't be away
17:56from my luxuries
17:57for too long.
17:57OK.
17:59I'm going to be
18:00really honest,
18:00Paul.
18:00Go for it.
18:01Right now,
18:02this is boring.
18:02We need to get,
18:03make it fun.
18:04Getting this information
18:05is important,
18:05but do you know what
18:06I think would be funny
18:06if they're doing that
18:07on the hula hoop?
18:08Do you know what I mean?
18:10So scene one.
18:11Emma,
18:11you're kind of bobbing,
18:12like,
18:12licking your fingers,
18:13like that.
18:14A little bit higher energy,
18:15Florence,
18:16like,
18:16oh,
18:16even like a high-pitched voice,
18:18really exaggerated.
18:19Woo!
18:19Woo-hoo-hoo!
18:20Babe,
18:22I am so glad
18:23we still have
18:24the home luxuries.
18:25Cut.
18:25Perfect.
18:26And can you do
18:26one more scene?
18:27Florence,
18:28you do this,
18:29just on your own.
18:30A new way to holiday
18:31and, like,
18:32a little push out
18:33of the hit
18:33so it's just kind of,
18:34like, cute.
18:34A new way
18:35to holiday away.
18:38I feel like
18:39if I wasn't here
18:40it would just be
18:40quite flat,
18:41a little bit boring.
18:42I don't know
18:42if Paul is very good
18:43at making things funny,
18:44but I'm getting the shots.
18:46Who knows
18:46what it's going to turn out like,
18:48but we're getting there.
18:49Oh, yeah,
18:49like that.
18:50And, like,
18:50really exaggerated
18:51silly energy.
18:52Then you're, like,
18:52letting your legs
18:53kick and a little
18:54like that.
18:55Yeah, perfect.
18:56Got the shot.
18:57Got the shot.
19:002 p.m.
19:01I actually like
19:02EBNB.
19:03So, EBNB,
19:07when your journey
19:07becomes your destination.
19:09I quite like that.
19:10Yeah.
19:10The rest of Paul's team
19:12lay down a logo.
19:14So, obviously,
19:15with this being
19:15a camper van,
19:17I'm thinking
19:17tent
19:18with E
19:21on tyres.
19:22So,
19:23if we...
19:24We've got a tent shape,
19:25turns into an E,
19:27a little loop at the end
19:29which represents
19:29the tyre.
19:30Yeah,
19:31liking that.
19:32Do we want to make it
19:33look more like
19:33a fountain pen
19:34calligraphy?
19:35Yeah,
19:36that will give it
19:36an element of luxury.
19:37Luxury, yeah.
19:39Oh,
19:39I like that.
19:41I like that quite a lot.
19:43Can we
19:43put EBNB
19:44at the bottom?
19:46A little bit more.
19:46I like that.
19:47That screams luxury.
19:49And let's do it
19:49on, like,
19:49a gradient,
19:50maybe?
19:51That's perfect.
19:52I'm also thinking
19:53a really fine box
19:55around this.
19:56More, more, more,
19:57more, more, more, more, more.
19:58Oh, my God,
19:59I love it!
20:00Cool.
20:01The team have put together
20:02their logo
20:02and there's a mishmash
20:03of all different elements.
20:04There's a tent,
20:05there's a wheel,
20:06there's the E for eco.
20:08It's a lot going on
20:09and B&B says bed and breakfast,
20:11not car or van.
20:14I feel like it's hitting the brief.
20:18Across the hall.
20:19Do you want to try the V and the Z
20:21and then we can work on them
20:22in between a bit?
20:22Yep.
20:23Fiddling with fonts.
20:25See, I don't like that.
20:26Felicia and Phil.
20:29Looks very corporate.
20:31It needs something.
20:33Could we try the OLT
20:34in a different font, please?
20:35You can.
20:36I just want to try it
20:37in something a little bit more,
20:38a little bit more handwritten.
20:40We're selling to businesses, right?
20:41Yeah, just the OLT
20:42in a different font.
20:43That's all I want to see.
20:44If I can just see it in that one.
20:45Yeah, OK.
20:49I personally prefer that.
20:50You prefer that?
20:51I actually do.
20:52The first one just looks
20:53so corporate to me.
20:55I just think having
20:56two different fonts
20:57in a logo
20:58for me is like a big no.
21:00I disagree.
21:02Do you want to try
21:03the Z and the V
21:04in that font as well?
21:05You could.
21:06You could.
21:07Yeah, you could.
21:09So you want...
21:10All of it the same font,
21:11basically.
21:11Yeah.
21:12But I actually don't mind
21:13that the hand-drawn one
21:15does look a bit new.
21:17I quite like that.
21:18Meanwhile,
21:21back on set...
21:23And then just pretend
21:24like you're getting coffee.
21:25Be like...
21:26Power struggles.
21:27Right, Trey,
21:28I want you to stand
21:29in the clothes shop.
21:30Give them the hats.
21:31Action, let's go.
21:34And...
21:35Cut!
21:35And why not just one
21:36of sort of showing the van?
21:38Hang on, let's see.
21:39No, listen to what Trey's saying.
21:40What, Trey?
21:41Showing the van
21:42and just showing the space.
21:43That's what it is.
21:44Should we do that?
21:44Reflection in the van,
21:45that sort of thing.
21:46So the van's still the star.
21:47Guys, you've literally got five minutes.
21:49You just crack on with that anyway.
21:50Tom, just maybe
21:51some B-roll over the car.
21:52No, he's done it.
21:53He's done already.
21:53I'm very happy.
21:56It is now chaotic.
21:58Everybody's shouting
21:59instructions at the cameraman.
22:00They ditched the storyboard.
22:02I mean, Trey one minute's
22:03the coffee man,
22:04then he's the flower man,
22:05now he's the clothes man.
22:06I mean,
22:07it doesn't make any sense to me.
22:09Right, three...
22:09So I'm going to do it
22:10and go what there?
22:10...two, one.
22:11Action.
22:13Cut.
22:14Perfect.
22:16Another one is, right,
22:39while you're here,
22:40when the thing dries off
22:41and you get the hat
22:42and you go...
22:43Three, two, one.
22:45Action.
22:46Next time I'm getting
22:47a camper van.
22:48Please.
22:49Oh!
22:52Stay where you are.
22:54Okay, can you
22:54fling your legs up again?
22:56Three, two, one.
22:58Action.
23:00You know,
23:02I'm here as an actor
23:03trying to smash that role
23:05as best as I can.
23:05I think the two shots
23:06that they've needed
23:07from me I've done
23:08in one take.
23:09So doing what I can
23:10to make this work.
23:11And the Oscar goes
23:12to Steve!
23:13Oh, thank you.
23:15Not our two real actors here.
23:197pm.
23:21Right, guys, we're done.
23:23What a day.
23:25Commercials in the can.
23:26Well done, Steve.
23:27Well done, I'm up
23:27and Florence.
23:28That's a wrap.
23:29Brands complete.
23:31Bye.
23:31Tomorrow, pitch campaigns
23:34to industry experts.
23:427am.
23:43Good morning, team.
23:44Morning.
23:45How are you guys?
23:46How are we all right?
23:46Good.
23:47Amazing.
23:47For project manager Noor.
23:49How are you feeling?
23:50I don't know, I'm nervous.
23:51I just want to see
23:52what you guys have created.
23:53Yeah.
23:53No pressure.
23:55A first look at her logo.
24:01False.
24:01I think the idea was
24:05to get a name
24:06which was like
24:08the other big brands
24:08in the industry
24:09with kind of one-word
24:10syllable punch
24:10and didn't relate to this.
24:11Also, this has a spin on it
24:13because hopefully
24:14the customers
24:15and the clients
24:16will know,
24:17look, this is electricity.
24:19Guys, I'm just curious
24:20as to why it's got
24:20a bit of a child-type
24:21font to it.
24:22I changed the font.
24:23Well, I requested
24:23to change the font
24:24because the font we had
24:25before was very corporate
24:26and I just thought
24:27if the name itself
24:28isn't necessarily playful,
24:30I wanted to suggest
24:31a font.
24:31That was a little bit
24:32more playful.
24:36Across the hall.
24:37Yeah, let's see it.
24:38Okay.
24:39Yeah, let's get it up.
24:40For project manager Paul,
24:42the big reveal
24:43of his brand.
24:44Evian D.
24:49I love the name.
24:52That is so clever.
24:55I wouldn't have thought
24:56a better name myself.
24:57It makes so much sense.
24:58Am I missing something here?
25:01Straight away,
25:02I look at it
25:02and I don't think
25:03of camper van.
25:04This is saying
25:06that it is
25:06a bed and breakfast.
25:08This is what we've got now
25:09so maybe I just think
25:10let me just finish.
25:12I just think
25:12I just need a moment
25:13maybe just to digest it.
25:15Like, I hope
25:16that I'm the only one
25:17seeing this.
25:20Maybe I'm on a different planet
25:22than everyone else.
25:23You know,
25:23B&B together means
25:24you get food
25:25while you stay somewhere.
25:27E-B&B for me
25:28has missed a mark.
25:29Next for Noor.
25:33Right guys,
25:34so I'm going to
25:35let you guys
25:35crack on
25:36with the consumer research.
25:37Make sure you get
25:38as much information
25:38as possible.
25:40Split the troops.
25:41We're going to go
25:42edit what we created
25:43yesterday.
25:44You guys went
25:44to create an advert?
25:45Yes.
25:46How did it go?
25:48It went very well
25:49so I had a clear vision
25:50going into doing the advert
25:52how I wanted everything
25:53to look like.
25:54I think Noor
25:54might be painting
25:55a slightly more optimistic
25:56version of things
25:58but honestly
25:59I think Noor
26:00at some point
26:00kind of a little bit
26:02lost control of it.
26:03Definitely not.
26:03Because we went away.
26:04I did not lose controls
26:05that you were trying
26:06to take over
26:06and interrupt me.
26:08I feel like what the issue
26:08is you're very used
26:09to directing everything
26:10and being in control
26:11so for the first time
26:12that I'm taking over
26:13you feel a bit like
26:14on edge.
26:15I feel like genuinely
26:15that's where the issue is.
26:19Thank you very much
26:20and good luck.
26:2310am.
26:25Teams divide.
26:28Is it just me
26:30or could you cut
26:30the tension with a knife
26:31when we asked them
26:32how the day went?
26:33Yeah, it just felt like
26:34it was a lot
26:34going on in that room.
26:36Yeah.
26:37My concern
26:38with what the branding team
26:39have done
26:40is that the logo
26:41has to be explained.
26:43In terms of the consumer
26:44and the target market
26:45is 18 to 25 year olds
26:46I really don't believe
26:48they're going to get
26:48what that logo stands for.
26:50Brent Cross Shopping Centre
26:53before the pitch is
26:56So this is our brand name.
26:59A chance to gather
27:00feedback on their brands.
27:03What are your initial thoughts?
27:05Holiday huts for the elderly?
27:08Yeah.
27:09Would I think of camper vans
27:10with that?
27:11No.
27:12I think of supported living.
27:13I think it's like
27:18an online B&B service
27:21something like that.
27:22OK.
27:23I'm not seeing anything
27:24to do with camper van
27:26nothing to do with travel.
27:28OK.
27:28That to me looks like
27:29you could have been
27:29a clinical research
27:31type of company.
27:32OK.
27:35On the other team
27:36So would you like to
27:38maybe give us
27:38some feedback
27:38on the logo?
27:40Felucia and Phil
27:41power through.
27:43Electric car?
27:45Yes, very good.
27:46Well done.
27:46It's actually
27:46an electric van.
27:48It's giving me
27:49like healthy food
27:50or something
27:50with the yellow
27:51and the green.
27:52I don't see it
27:52as very adult.
27:54Looks a bit childish.
27:55It's a bit doodly.
27:56It looks like
27:57an electric company
28:00designed by kids.
28:01Well that's
28:02great feedback
28:04and we really appreciate it.
28:05Thank you very much.
28:09Across town.
28:11So the first scene
28:12of the faces
28:13then like them
28:14having a negative reaction
28:15and then the phone.
28:16Editing her movie masterpiece.
28:19Is there any way
28:19to make it a little bit smoother?
28:21Project manager, Noor.
28:26I like it.
28:28You see it's
28:28happening to all the senses.
28:30They're happy.
28:31Just out of interest
28:32how many seconds
28:33is all of this girl's footage?
28:34It's 23 seconds.
28:36OK.
28:36That could be shorter.
28:38Thank you, Trey.
28:39Let me finish
28:40what Rachel were doing.
28:42I'm just going to work
28:43on a script
28:43and I'll leave you guys to it.
28:44Thank you very much
28:44because the script's
28:44very important.
28:45You know,
28:45you're doing the voiceover.
28:48Can I watch it
28:50from the beginning
28:50one more time?
28:55The advert is looking amazing.
28:57I think it looks cool.
28:58The only criticism is
28:59there's so far been
29:01nothing about the actual van.
29:02I'd be tempted
29:03to crop the beginning.
29:04I think the van is the focus.
29:06Yeah, just play
29:07it on the beginning
29:07one more time.
29:10My concerns with the video
29:11at the moment
29:12is the lack of focus
29:12on the actual van.
29:14That is what we're selling
29:14and not the girls
29:15and the actresses.
29:17Yes, perfect.
29:18Reactions.
29:19Now we're going to focus
29:20on the van.
29:22Yes, please, yeah.
29:26Next door.
29:28Is it possible
29:28to get the cutaway
29:29of the USB in, please?
29:31Perfect, that's it.
29:32Cutting down
29:33their camping comedy.
29:34Then a little bit of fun,
29:35I think, after that.
29:36Yeah.
29:37Maura, Paul and Steve.
29:41Now, I'm happy
29:42with that so far.
29:43Reeses, how many seconds
29:44are we on, please?
29:4540 seconds.
29:47We need to effectively
29:48cut back.
29:49Cut back
29:49or make some scenes
29:51a little bit quicker.
29:53Ameth does talk
29:53quite slowly.
29:55Can you just try
29:56put his part
29:56fractions faster?
29:58I'm going to get
29:59some of my own
29:59running.
30:00This is a little
30:00that sounded
30:04too quick to me.
30:04It just sounded
30:05like he was...
30:06I like the fact
30:07that it's better
30:07up there.
30:08There is one scene
30:09that isn't really
30:10sitting well with me
30:11and that is
30:12the zoom-up
30:12of their heads
30:13bobbin.
30:13Cut that out
30:14and that might
30:14give us a couple
30:15extra seconds.
30:15So this show,
30:16yeah.
30:17How many seconds
30:18are we on?
30:1834 seconds.
30:1934, okay.
30:20So if we want
30:20to go back
30:20to the first scene
30:21of them chatting.
30:22Babe, I'm so glad
30:23you got this counterman.
30:24First of all,
30:25maybe cut out babe
30:26because she says
30:26babe in the other one.
30:27Yeah.
30:27The team
30:30are really struggling
30:30to pull together
30:31a 30 second video.
30:32This is because
30:33they put too many
30:34different elements
30:35and tried to
30:35record too much
30:36footage.
30:37They're running
30:37out of time.
30:38I'm not too sure
30:39what the end product
30:40is going to look like.
30:40How many seconds
30:41are we on, please?
30:42You're up 31 seconds.
30:44Okay, we can get rid of a second.
30:451 p.m.
30:49Right, Trey's going to be
30:50doing the voiceover.
30:51On the other team...
30:52Is your script ready
30:53only because...
30:54No, no, no, no.
30:55We have to write it now
30:55and now that I've got this.
30:57Finishing touches
30:58for Noor's film.
31:01When you want to connect
31:03with your customers
31:03in a sustainable way,
31:07the new Pop-Up 6,
31:09welcome to the future.
31:11With its 6,000 litres
31:12of capacity,
31:13just pause there.
31:16Yeah, it's just...
31:17I don't know.
31:17This is why, you know,
31:18when I was doing the editing,
31:20I just wish you'd focus
31:21more on the script
31:22or with the voiceover.
31:23I feel like it's rushed.
31:24You can only do a script
31:25once you've done an edit.
31:26I know, but you could have
31:27used that time
31:27to really focus on the script.
31:29Are you not happy?
31:30Are you not happy with the words?
31:30I'm happy, but I'm just...
31:31I'm just giving you feedback.
31:33Your role was to write the script.
31:382 p.m.
31:39How's everyone doing?
31:41Yeah.
31:41For both teams...
31:43When we first showed people
31:44the initial logo,
31:46none of them associated it
31:47with a vehicle.
31:49A chance to chew over
31:50their findings.
31:52We spoke to one person,
31:53he said it looked quite childish
31:54for a really, really young audience.
31:55OK.
31:56Next for Noor,
31:57pick out her pictures.
31:59I wanted to do the pitch,
32:01but I feel like
32:01because you did the consumer research,
32:03I really need you there
32:04to really explain
32:05what the brand's about.
32:08No, just to double-check,
32:09because it is your vision,
32:11it is your project.
32:11Ensure you're happy,
32:13not pitching.
32:13Yeah, I'm happy.
32:14And what I was thinking,
32:15you know,
32:16because Trey's very good
32:16at storytelling,
32:17I'm going to have him
32:19explain the advert.
32:20Noor, have you done a pitch
32:21on this process?
32:23What do you mean, sir?
32:23Like, would you...
32:24Are you comfortable pitching?
32:25It's not about me
32:26being comfortable.
32:27We've discussed this already.
32:315 p.m.
32:33Waiting,
32:34a panel of industry experts,
32:36including representatives
32:38from the worlds
32:39of advertising,
32:40sustainability,
32:41and motoring.
32:43You can do it, guys.
32:44Come on.
32:45Think about wind.
32:45You got it.
32:46Let's go.
32:47Fully charged
32:48and ready to go,
32:49E-B&B.
32:51I'm actually nervous
32:52for them.
32:52How are you?
32:53Yeah, they're going to be amazing.
32:54They can do it.
32:54They can do it.
32:55Good evening.
32:59Today,
33:00you're going to witness
33:01the presentation
33:02for a brand new
33:04camper van
33:05that's fully electric,
33:07self-charging,
33:08and two-berth.
33:09So, if we could
33:10cue the video, please.
33:16I'm so glad
33:17you got this camper van.
33:18You know,
33:18I can't be away
33:19from my luxuries.
33:20It's so nice
33:21to be able to charge
33:21my phone
33:22on this remote site.
33:23And then wait
33:23to holiday away.
33:24Oh, babe,
33:25we're so lucky
33:26we can travel
33:26up to 600 kilometers
33:28on one charge.
33:29Come see me.
33:30Another time
33:31with the same old scenery.
33:33Another change
33:33would have so easily.
33:35Don't lie about me.
33:35It is an all-electric,
33:38self-charging,
33:39two-bed,
33:40that gives two people
33:42that's a two-berth bed,
33:44including internal hobs,
33:47so a mini kitchen,
33:48powered USB ports,
33:49and in the future,
33:50full-powered sockets as well.
33:53With that,
33:54I'd like to pass you on to Flo.
33:55So, with our logo here,
33:58any idea
33:59what either of those elements
34:00within that line drawing
34:01could mean?
34:07Anybody got any ideas?
34:10No?
34:11Um,
34:13OK.
34:15So,
34:15the big point up,
34:17that's a tent.
34:18It goes into an E,
34:20representing electricity,
34:22and then curves off
34:23to a nice wheel.
34:26So,
34:26combining both
34:27what's the word?
34:30Luxury
34:30and 18 to 25-year-olds
34:32was a challenge,
34:33but we know
34:34we've nailed it.
34:37Can I open the floor
34:38to any questions?
34:39Thanks, guys.
34:40I'm Neil van Ginsberg,
34:41the Managing Director
34:42of Creative Agency Preen.
34:44You speak about this
34:45being classy
34:46and elegant
34:46and luxury,
34:48yet you've got B&B,
34:50which stands for
34:50Bed and Breakfast,
34:52in your brand name.
34:53Thank you, Neil.
34:54Um, yeah,
34:55you know what?
34:55We are aware that
34:56B&B is traditionally,
34:58I guess,
34:58more of a lower-budget
34:59type getaway.
35:01But actually,
35:02it's seen as a lot more
35:03than that these days.
35:04The perception of that phrase
35:05is changing.
35:07My biggest fear
35:08with this one
35:09was exactly what
35:09they're saying.
35:10It confuses
35:11Bed and Breakfast.
35:12Hi there.
35:13I'm Solitaire Townsend.
35:15I'm the co-founder
35:15of an agency
35:16called Futera.
35:17First of all,
35:18you're to be commended
35:19on the humour
35:20that you used
35:21in your advert.
35:21However,
35:23when I see
35:24the brand,
35:25I'm not seeing
35:27adventure
35:28out in the world
35:29in a camper van.
35:30I'm seeing
35:31sanitary product.
35:33Um, yeah,
35:34look,
35:35really,
35:35really valid point.
35:38Um,
35:38we didn't want it
35:39to scream,
35:40you know,
35:40a camper.
35:41So by leaving it
35:42broad like we have
35:43done so,
35:44it leaves us scope
35:45to develop in the future
35:46with our business.
35:47Rory Reid
35:52from Autotrader UK.
35:55Um,
35:55an internal hob,
35:56a television,
35:57um,
35:57the facilities
35:58to make hot drinks
35:59on demand.
36:00All of these features
36:01were completely missing
36:02from the video.
36:04Is there a reason
36:04why you left that out?
36:05Um,
36:06within the 30-second
36:07advertisement,
36:07we couldn't include
36:08everything.
36:09You felt a USB port
36:11was more important.
36:13Are you aware
36:14of when USB ports
36:15first started
36:15becoming common
36:16in cars?
36:17Yeah,
36:17no,
36:17I understand
36:18that they're very common.
36:192006.
36:20He's calling them out now,
36:22that's hard.
36:22Yeah,
36:23yeah,
36:23I completely agree.
36:24I understand
36:24that they're very common
36:25in cars.
36:33Next up.
36:35Oof,
36:35I'm nervous.
36:36Tasked with pitching
36:37Noor's vision,
36:38Tray.
36:41Ladies and gentlemen,
36:42welcome to the
36:43presentation
36:43of the new
36:45Vault Pop-Up 6.
36:47Please play the video.
36:49This is the moment of truth.
36:51They're going to love
36:52to add with.
36:53When you want to connect
36:53with your customers
36:54in a sustainable way.
37:01The new Pop-Up 6,
37:03welcome to the future
37:04with its 6,000 litres
37:05of capacity
37:06and its 600 kilometres range.
37:08Not only
37:09does the new Pop-Up 6
37:11save your business money,
37:12it also respects
37:13the environment
37:13that's driving
37:14your sustainable future.
37:17What we wanted to
37:18showcase with this
37:19was literally
37:21about getting
37:21as close as you
37:22possibly can
37:23to your consumer.
37:24The future
37:25is going to be
37:25this new
37:26sustainable way
37:27to get close.
37:28We want to see
37:29who they are.
37:30We want to know
37:31who they are
37:31and we want to know
37:32that they reflect
37:33our brand values.
37:35Yeah.
37:36Thank you so much.
37:40The first thing
37:40I'd like to ask about
37:41is the branding.
37:43Ooh, that's you.
37:44Specifically the logo.
37:45That's you, Phil.
37:46The branding appears
37:47slightly on the
37:48childish side.
37:50Are you slightly
37:51concerned, as I am,
37:52that you might not
37:53be taken seriously?
37:56I'm going to be
37:56the first one to say
37:57that there was
37:58a few things
37:58we would twig in there
38:00and just make it look
38:00a little bit more
38:01professional as such.
38:02But foundationally,
38:03we really just wanted
38:04something that was bold,
38:06that stood out,
38:07that just looked new.
38:08Can you explain to me
38:10why you spent
38:11the first part
38:12of your advert
38:12with two girls
38:14on a phone
38:15and didn't tell me
38:17some of the most
38:18amazing selling points
38:19of your product?
38:25It's definitely
38:26something that we could
38:27add as an asterisk
38:28certainly to it
38:29at a later date.
38:30We wanted to showcase
38:31the fun side of this,
38:33the way it would
38:34actually get really
38:35close to consumer.
38:36But we definitely
38:37take on board
38:37what you've said.
38:38If you've got
38:38such a great piece
38:39of bait,
38:40it's worth saying
38:41that on the hook
38:43rather than
38:44as an asterisk
38:45afterwards.
38:46Absolutely.
38:48Hi there.
38:49My name is
38:50Jim Coleman.
38:51I'm from the
38:52creative agency
38:52We Are Social.
38:53You had a chance
38:54to see the vehicle
38:55moving,
38:56but you decided
38:57to show it stationary.
39:02So we wanted
39:03to choose a location
39:04that was really cool,
39:06very different,
39:07very individual
39:08because we feel
39:09like that's exactly
39:09what this vehicle is.
39:11Anything you guys
39:11want to say?
39:12No.
39:12Thank you so much.
39:13Thank you so much.
39:14Really appreciate your time.
39:14Thank you so much.
39:14Really appreciate it.
39:15Well done, guys.
39:22How's it going?
39:24Well done.
39:24Pitch is over.
39:26There were some tough questions.
39:27I'm very proud of you guys.
39:28Noor is the project manager
39:29of this task
39:30and she's been really keen
39:31to drive this vision
39:32from the start.
39:33I do think Noor
39:34is a big reason
39:35behind a lot of the problems
39:36and I think she's got
39:37a lot to answer for tomorrow.
39:38They weren't any easy panels
39:39and I just feel like
39:40all we can do is just,
39:41yeah,
39:42hope for the best.
39:44There were definitely
39:44shots fired
39:45from the industry experts
39:46especially when it came
39:47to the branding.
39:48If we lose this task
39:49in the boardroom,
39:50I can really back
39:51everything I did
39:51with that ad
39:52but I don't know
39:52if the branding team
39:53can say the same.
39:56Tonight,
39:57back to the house.
39:59Tomorrow,
40:00the boardroom.
40:01You can go through
40:11to the boardroom now.
40:31So,
40:35for this task
40:37I asked you to put together
40:38an advertising campaign
40:40for a new electric vehicle.
40:43So,
40:43Nexus,
40:45what was the brand name
40:46you came up with?
40:47E-B&B.
40:49E-B&B.
40:51So,
40:52it was a play on
40:53a little bit of
40:54Airbnb,
40:55staycation
40:55but then also
40:57had the E in there
40:58which would be
40:58the electric.
40:59Hmm.
41:00E at the beginning
41:01for electric.
41:03Before he created
41:04Tesla,
41:06Elon Musk's real name
41:07was Lon Musk,
41:08I think.
41:09Yeah.
41:10I'll be honest with you,
41:11Lord Sugar,
41:11I really like the name.
41:12You do?
41:13Yeah,
41:13I really like the name.
41:14Hmm.
41:15I actually thought differently.
41:16I was the only one
41:17that didn't like the name.
41:18I just felt like
41:19I thought I was missing something
41:21because I looked at it
41:22and all I could think of
41:23was a B&B,
41:23a bed and breakfast.
41:25Right.
41:25Okay.
41:26So,
41:27we've got
41:27a name of E-B&B.
41:30I think we've got a logo.
41:31that you made.
41:33Is that it?
41:34Yes.
41:35What is it?
41:37So...
41:37It looks like
41:38I've got my pen
41:38and done a bit of a squiggle.
41:40Obviously,
41:40subtlety
41:41is better
41:42than being very obvious.
41:43So,
41:43we wanted something
41:44a little bit creative.
41:45It ain't obvious.
41:46That's the point
41:46I'm making, Raj.
41:47It's not supposed to be obvious.
41:48What is it?
41:48Just tell me what it is.
41:50So, the first bit
41:50that goes up
41:51is supposed to indicate
41:53a tent.
41:54Then it flows off
41:55into an E
41:55and then curves back
41:57round into a tyre.
41:59Oh, right.
41:59And you're supposed to
42:00grab that
42:02when you first
42:03think you see it.
42:03No, you're supposed to
42:04be inquisitive.
42:05Looks like a bloody
42:06tapeworm.
42:06We had two people
42:09that said it
42:09isn't something
42:10to do with travel
42:10and then we had
42:11is it assisted living,
42:13is it medical,
42:14is it...
42:14Assisted living!
42:18Anyway,
42:19the advertising team.
42:20This was made up
42:21of Paul, Steve
42:22and Mora.
42:23Yes, though she was.
42:24She wanted it
42:24to be humorous,
42:25didn't she?
42:26Should we have a look?
42:27Yeah, let's have a look.
42:27Let's see
42:28if it was humorous
42:29or not.
42:35I'm so glad
42:36you've got this
42:36camper van.
42:37You know I can't be
42:38away from my luxuries.
42:39It's so nice
42:40to be able to charge
42:40my phone on this
42:41remote site.
42:42I mean,
42:42wait a holiday away!
42:44Babe,
42:44we're so lucky
42:45we can travel
42:46up to 600 kilometres
42:47on one charge.
42:53I understand,
42:54Steve,
42:54you spent eight weeks
42:55once at RADA,
42:56is that right?
42:57I think you should
42:58ask for your money back.
42:59Yeah.
43:00There was a reason
43:00it was only eight weeks
43:01in Australia.
43:02You were outacted
43:03by the tent there,
43:04I think.
43:05Yeah.
43:05I don't think
43:07it was very humorous.
43:08I've seen episodes
43:10of Panorama
43:10that have been
43:11more humorous
43:12than that.
43:12Yeah,
43:12I feel like
43:13it's kind of
43:14a catch boat ways.
43:15I feel like
43:15the fact that
43:16we really push
43:16for the facts,
43:17we lost the humor.
43:18Okay.
43:19I get it a bit there.
43:21I get what you're
43:22trying to do.
43:24So,
43:24yeah.
43:25Anyway,
43:26who did the pitch
43:27to the experts?
43:29Myself,
43:29Steve,
43:30and Flo.
43:31Steve.
43:32I hope you pitch
43:33better than your tent.
43:34Yeah.
43:35A little bit better.
43:36So,
43:37Flo,
43:38the expert,
43:39said you tried
43:39to spin the logo
43:41and they didn't buy it.
43:43They thought she was
43:44just making up excuses.
43:46Brand name
43:47does not suggest
43:48cutting-edge electric camper van.
43:50Main takeaway
43:51is a bed and breakfast,
43:54not a camper van.
43:56Um,
43:57okay.
43:57Now then,
43:58um,
43:59Noor,
44:00I made you
44:01the project manager
44:03of,
44:04uh,
44:04Supreme.
44:05And Felicia,
44:07you was asked
44:07to be sub-team leader.
44:09Yeah.
44:09Uh,
44:10but you didn't want to do it.
44:11So,
44:11in terms of me
44:12not being sub-team,
44:13I think,
44:13just from the brainstorm,
44:14I don't know about you guys,
44:15but things weren't clear to me
44:17and I also suggested to Noor
44:18that she be on the branding team.
44:19So,
44:20you didn't understand her vision?
44:21Not fully, yeah.
44:22Right.
44:22Okay.
44:23So,
44:24Phil,
44:24you became sub-team.
44:25Team leader.
44:26Yeah.
44:26Yep.
44:27Okay,
44:27let's have a look
44:28at this logo then.
44:33Vaults.
44:35Vaults.
44:35Yeah,
44:36Vaults.
44:36And what I wanted
44:37was,
44:37uh,
44:38something which was
44:38kind of...
44:39It looks like you're
44:39selling a defibrillator.
44:41Yeah.
44:41It was very similar to this,
44:42but the,
44:43um,
44:44the text was very...
44:45I understand most of the sparks
44:46were between,
44:47uh,
44:47you and her,
44:48actually.
44:49Yeah.
44:49Is that right?
44:50Yeah.
44:51Hmm.
44:52We were kind of wrestling
44:52a little bit.
44:53Um,
44:54Felicia said
44:54she wanted there
44:55to be a different text.
44:56I was very confident
44:57that I wasn't going to have
44:58two different texts
44:59in the same logo.
45:00So,
45:00in the end,
45:01I kind of,
45:02I suppose I gave in a little bit.
45:03I mean,
45:03I think it's really split ideas.
45:05The colours were more
45:06Phil's choice.
45:07The design of the logo
45:08was mine.
45:09OK,
45:11so the advertising team
45:12was you,
45:14Trey and Rachel,
45:15is that right?
45:15Correct, yeah.
45:16Right.
45:17We went to,
45:18we picked this location,
45:19it's cool,
45:19it was the,
45:20it was like a very funky,
45:22a lot of lights.
45:23My personal problem with that
45:25was we couldn't actually drive the van.
45:27I did think about it,
45:28but I was like,
45:28I don't want to use the cliche,
45:30like the typical advert
45:31where the van's moving.
45:33I feel like that's done before,
45:34and that was...
45:35No,
45:36it is a vehicle.
45:37It is a vehicle.
45:37Surely,
45:38you'd want to see it driving somewhere.
45:40It might as well just be a store
45:41in a market.
45:43Definitely,
45:43but I really wanted to do something
45:45that's different.
45:46So,
45:47I'd better watch this advert.
45:48OK.
45:49You want to connect
45:50with your customers
45:51in a sustainable way.
45:59The new Pop-Up 6,
46:01welcome to the future.
46:03Not only
46:03the new Pop-Up 6,
46:05save your business money,
46:06it also respects the environment.
46:08The new Pop-Up 6,
46:09driving your sustainable future.
46:13It's very good.
46:15Sorry?
46:16It's very good.
46:17You think it's very good?
46:20I see.
46:22What's good about it?
46:23Sorry.
46:24I feel like it's straight to the point.
46:25Like,
46:25while watching the advert,
46:26I was able to...
46:27No,
46:28it's not straight to the point.
46:29There's 30...
46:3030 second...
46:31It's a 30 second advert,
46:3215 seconds of which
46:34are a couple of girls
46:35sitting on a bench.
46:36What's that got to do
46:37with the vehicle?
46:39We were criticised for that
46:40in the pitch
46:40and I really made a point,
46:42as did Trey,
46:43about we need to move on
46:44from that scene
46:45when we were filming the girls.
46:46We actually needed to get to the point
46:47which was selling the van.
46:48Who edited the advert?
46:49It was between myself and Rachel.
46:52And I think Trey tried to give some input
46:54but you weren't too happy about it.
46:55Definitely.
46:55Because when there's too many people...
46:56Well, weren't you happy with Trey then?
46:58It was only because I feel like...
46:59Rachel, you were like a marriage counsellor
47:01from what I can understand.
47:02Yeah,
47:03you could call it that.
47:04I think the problem was
47:05Trey has got really valuable input
47:06and he's experienced.
47:07Yeah, but I've got experience.
47:08He wasn't trying to be disruptive.
47:10Definitely not.
47:11He was literally trying to deliver valuable input.
47:12When we're working on something
47:14and someone has a clear vision,
47:16you can't have too many people
47:17talking over me.
47:19Like, I need my brain to function
47:20where we literally have to make something.
47:23So some of these advertising agencies
47:25said the logo was a bit childish.
47:29Wasted the first...
47:30Oh, there you go.
47:31Wasted the first 15 seconds
47:33showing girls chatting.
47:36Yeah.
47:36OK, look, here's how I see it.
47:40I listened to what the experts have said.
47:43I've seen the adverts.
47:45My decision is that...
47:48Nexus, your advertising campaign,
47:52was better.
47:55Well done.
47:56You're going from advertising
47:57a four-wheel vehicle
47:59to riding two.
48:02It's time to recharge your batteries
48:05because I'm sending you
48:07on a Forest Segway experience.
48:12All right, off you go.
48:13Thank you, Lordship.
48:17Good luck.
48:19Good luck.
48:20Good luck.
48:20Good luck.
48:21Good luck.
48:22Good luck.
48:22Good luck.
48:23Good luck.
48:23You lot go off
48:30and I'll see you back
48:32in this boardroom
48:33later on
48:34and we'll have a deep dive
48:35into what's going on here.
48:37Yeah?
48:38OK, off you go.
48:45You nervous?
48:46You know what?
48:47I've never ridden a bike,
48:48so this should be interesting.
48:49Come on, Paul.
48:50Come on.
48:51Come on, Paul.
48:52I feel like I'm five years old.
48:54I feel like I led the team really well.
48:56They all bought into my vision.
48:57I tried to make sure
48:58I was at the forefront of everything.
48:59I'm really happy
49:00with the team's performance.
49:01Come on, Maura.
49:02All right, jeez.
49:03Calm down.
49:04There's enough stress.
49:06Paul had chosen a humorous theme,
49:09but it kept becoming quite serious,
49:10so I was trying to bring the light,
49:12bring the creativity,
49:13but overall it was a win,
49:14so I'm happy.
49:15So slow, Paul.
49:16You're always just a bit
49:17behind your eyes.
49:18I've got lost
49:19because I'm always on Nexus,
49:20so it looks like I'm the lucky charm.
49:23On to the next task
49:24and hopefully we stay together as a team.
49:26Yay!
49:27Cheers!
49:28Awesome. Cheers!
49:32I think with the video,
49:33I just feel like we've wasted
49:34a little bit too much time
49:35at the beginning,
49:36which I did voice several times.
49:38I can justify myself
49:39when it comes to the advert.
49:40I know exactly the vision.
49:41I think the person responsible
49:42for the failure of this task
49:44is no.
49:45She got too lost in her vision
49:46and completely lost sight
49:47of what was important
49:48and that was selling to businesses.
49:49The majority of the criticism
49:51was towards the branding.
49:53It was childish.
49:54The branding.
49:55If you looked at it and said
49:56the font is really childish
49:57because that word never came out
49:58in that one.
49:59No, we were going for trendy and fun
50:00and that's what it is.
50:01Yeah, yeah.
50:02They've interpreted that as childish.
50:03There's no way
50:04that I'm taking sole responsibility
50:05for the failure of the branding
50:06because of a font.
50:07If he felt a certain type of way,
50:09he should have said earlier on.
50:10Trey, yesterday,
50:12you made it extremely hard to work with.
50:14I actually made it better
50:15and I had more of what they wanted.
50:17Trey, you didn't make nothing better.
50:18If you want to believe
50:19whatever you want to believe
50:20about this,
50:21I'm not going to argue about this
50:22because it's kind of a bit ludicrous.
50:24I know exactly
50:25what I'm going to bring back
50:26to the boardroom
50:27and I know exactly what went wrong
50:28for us to fail this task.
50:30Yes, Deutsche Welle.
50:40Can you send the candidates in, please?
50:53Well, a very bad advert.
50:55You know, Noor, in the previous boardroom,
50:58you said to me,
50:59it's good, isn't it?
51:00It's good.
51:01It's good, isn't it?
51:02Are you joking or what?
51:03No.
51:04Are you kidding?
51:05I'm not joking,
51:06but me as a small business myself,
51:08if I was to buy, see that advert,
51:11I would genuinely buy the van.
51:15Generally.
51:16Oh, come off of it, please.
51:18No one would buy that van
51:20because of that advert.
51:22I think in the whole history of vehicles,
51:26you've never ever sold a vehicle
51:28without showing it moving.
51:30Yeah.
51:31I did voice that in the initial brainstorm.
51:32I said,
51:33we can't move.
51:34It has to be stationary,
51:35but we didn't even consider
51:36any of the locations.
51:37You put it in an amusement arcade.
51:39It was like David Lynch remade
51:41Alice in Wonderland.
51:42Yeah.
51:43Where you filmed it.
51:44It was like an Aladdin's cave.
51:46I put it in that location
51:47so then people could see them,
51:49their businesses in that location.
51:51It's something different.
51:53It seems to me, Noah,
51:54you was at the wheel of this task
51:56with, you know,
51:58backseat drivers all screaming
52:00at you in the back.
52:01Did she listen to you?
52:03Anything you said?
52:04Because I had so much experience
52:05and I think she didn't get logistically.
52:07The storyboard that she had,
52:09she deviated from it real quick.
52:11She thinks I was just sent it to annoy her.
52:13I actually wanted us to do really well
52:14and focus on the van.
52:16I wanted to do really well.
52:17I wanted to do that.
52:18Now, Felucia, you got involved in the logo.
52:22Yes.
52:23Which the experts said looks childish,
52:26looks like an eight-year-old drew it.
52:28Dreadful logo, they said.
52:31Dreadful.
52:32And yet you backed it.
52:33You liked that, didn't you?
52:34I mean, it was a combination of two ideas.
52:36It wasn't completely mine
52:38and it wasn't completely Phil's.
52:39I will admit that.
52:40I think the references to the childish
52:41was the typography that we changed to,
52:43which was Felucia's idea.
52:45I wanted something which was less childish
52:46and more boring and more corporate.
52:48If it was completely what I wanted,
52:50then I'd stand here and own up to what I did.
52:52It was a combination of what I suggested
52:54and what you would have preferred.
52:55But I didn't like that.
52:57But, Phil, you also didn't say
52:58you didn't like it in that room.
53:00You didn't mention you didn't like the fun.
53:01No, no, because that's not the time.
53:03No, that is the time,
53:04because we're building it.
53:05Well, anyway, the point is,
53:07is that the experts and myself say it was terrible.
53:11But getting back to the actual advert itself,
53:1515 seconds of nearly half of the advertising time
53:20was taken up with two girls looking at their phone
53:23and messing about like that.
53:25What I was trying to convey to her is,
53:27go in to do a video,
53:29shoot the most important scenes first.
53:31So if you do run out of time,
53:32you've got the most important things.
53:34In this case, we went and shot
53:35the least important things first,
53:37because she was following it linear.
53:39Yeah, definitely.
53:40If I was doing that,
53:41if she'd let me have a little bit of leeway
53:43and as she'd listened to me,
53:44should have got,
53:45you know what, Trey,
53:46maybe let's do that bit first.
53:47I'm not saying your idea was wrong.
53:48You were trying to be helpful and construct everything.
53:50It's just the way he was doing it.
53:52Like, if I'm the director,
53:53you need to respect that.
53:54And if you want,
53:55if you have an idea, let me know.
53:56I did do that.
53:57I mean,
53:58It's the way you were doing it.
53:59Trey, it's the way you were doing it.
54:00Because I wanted us to win
54:01and I'm very passionate.
54:02Well, Trey, we took...
54:03Once we've done that...
54:04We took very...
54:05You're still arguing, Noor.
54:06You're still arguing.
54:07I'm not arguing.
54:08You don't get it, do you?
54:10Are you still standing by your advert
54:12and saying it's good?
54:14I mean, anything that I've ever created,
54:17I believe in it.
54:18I'll be honest with you, roll sugar.
54:20I don't know why I'm banging my head
54:22against a brick wall here.
54:24I'm frustrated, Noor,
54:26that you don't understand
54:29how you've messed this thing up.
54:32I gave you the opportunity
54:34to prove yourself, right?
54:36And...
54:37Noor, it was a terrible, terrible advert
54:41and I'm afraid to say
54:42it is with regret, Noor,
54:44that you're fired.
54:45OK, thank you very much.
54:47Yeah.
54:54I don't, erm...
54:56like wasting my time.
54:58Neither do I like banging my head
55:00up against a brick wall.
55:02Erm...
55:03Phil.
55:04Eight tasks, eight losses.
55:07Are you a serial loser?
55:08There's no getting away from the fact
55:09that I've lost eight times,
55:10but there's a lot of people
55:11I've seen lose a task
55:12and their head absolutely goes.
55:14I've took eight losses,
55:15I've had a lot of criticism,
55:16I've stood here,
55:17and every single time
55:18I go into the next challenge
55:19I do my absolute best
55:20and I'm making good,
55:21solid decisions every time.
55:22The process is,
55:23over the course of 12 weeks
55:25I'm hoping to see
55:26the cream rise to the top, right?
55:28At the moment,
55:29this is like a nightmare
55:31for you.
55:33You're true.
55:34I believe as if I'm easily
55:35one of the most capable people
55:36in this process.
55:37Right.
55:38Off you go.
55:39I'll see you on the next task.
55:42Off you go.
55:43I'll see you on the next task.
55:45Okay.
56:01I'm grateful to have met amazing people
56:03and to have, you know,
56:05showed a small percentage
56:06of what an amazing businesswoman I am.
56:08And even though the advert got a lot of criticism,
56:11I still believe that it was really good.
56:13So, yeah.
56:17There's 100% a double firing today.
56:19I think Nora's back.
56:20Nora is coming back.
56:21I think Nora's coming back.
56:22I think Nora's coming.
56:23Yeah.
56:24Oh my God!
56:26What?
56:27No, there must be more of you.
56:29Oh my God!
56:30Congratulations!
56:31Oh my God!
56:32That was too much for me!
56:33Oh no!
56:34Oh shit!
56:35What happened?
56:36Oh my gosh!
56:37That was a lot, guys.
56:38I think we were all under the impression
56:39there was going to be a double firing.
56:40Um, Nora.
56:41She was not accepting any.
56:42She kept seeing that the video was really good.
56:43Anyway, he fired her.
56:44Then it came down to me
56:45and he just said,
56:46I'll go back to the house.
56:47What a day.
56:48What a day.
56:49What a day.
56:50Geryl.
56:51What a day.
56:52What a day.
56:53Geryl.
56:54Geryl.
56:55Geryl.
56:56Geryl.
56:57What a day.
56:58What a day.
56:59Get ready for round nine, right?
57:00That's it.
57:03Now, nine candidates remain.
57:06The fight to become Lord Sugar's next business partner continues.
57:13Next time.
57:14I've arranged for you to sit live on one of the shopping channels.
57:19Lights.
57:20Get right in the camera and get in their face.
57:22That's right, guys.
57:23$39.99.
57:24Camera.
57:25You're tagged 30 seconds.
57:27And in the boardroom.
57:28You turn people off.
57:30You've created complaints.
57:31Action.
57:32You're fired.
57:35Your fire chat with Tom Allen and guests on BBC Two now.
57:39Ambition and fame gone terribly wrong in new drama on BBC iPlayer.
57:44Dive into the deception of The Dropout, starring Amanda Seyfried.
57:48That's great, press red to watch now.
57:49There's a taster on the way.
57:51lemme go...
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