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00:07Previously...
00:07I'd like you to design a children's lunchbox.
00:11Danny was dinner lady.
00:13I had the idea of a caterpillar.
00:15But her preschool product...
00:17Five a day keeps the doctor away, yeah!
00:20...left the buyers bemused.
00:22I think he looks like he's been held up by gunpoint.
00:25Sahail put his faith in pirates.
00:27Would you buy that for your children?
00:28I would, personally.
00:30But on board bickering...
00:31Let's try the purple.
00:32I don't think purple is a pirate.
00:34Gave the team that sinking feeling.
00:37The quiz questions, they were quite boring.
00:40In the boardroom...
00:42They placed no orders.
00:43A win for Danny.
00:45Yes!
00:46Marnie got a mauling...
00:48They think you're a bit disruptive.
00:50But it was Sahail...
00:51Very, very bad manager.
00:53...who walked the plank.
00:55You're fired.
00:56Now, nine remain to fight for the chance to become...
01:01Lord Sugar's business partner.
01:104am.
01:12Hello?
01:12Good morning.
01:13Lord Sugar would like to meet you at County Hall.
01:16Please pack an overnight bag.
01:17The cars will be outside in 20 minutes.
01:20OK, thank you.
01:22Guys, find your luck!
01:24We're going to County Hall.
01:28You've got 20 minutes and you've got to pack an overnight bag.
01:30What the hell is County Hall?
01:31I have no idea.
01:34Good morning, fellas.
01:35Get up.
01:36Let's go.
01:36Let's go.
01:37The competition is getting so tough now.
01:40I do think we're going to win this one.
01:42I just have a feeling.
01:43I'm likely going to be the project manager, so I doubt you're going to be winning this one, have you?
01:46Everyone's got to be on there, here you go.
01:57So, do you think maybe this might be your time to be the project manager?
02:01I don't know about that.
02:02Let's not get ahead of ourselves, Ed, then.
02:08On the banks of the River Thames, County Hall.
02:12Once a local government landmark, today a thriving hub for both business and leisure.
02:29Good morning.
02:31Good morning, Lord Sugar.
02:32Welcome to the set of Agatha Christie's Witness for the Prosecution.
02:37This production takes a story that was written almost 100 years ago.
02:43And by making it an immersive experience, has brought it bang up to date.
02:48A trend that I want you to capitalise on for this week's task.
02:53Each team will be running an immersive event at a themed location.
02:57Apex, you'll be running your event at Shrewsbury Prison.
03:03And Affinity, you'll be setting up shop at Blissed Hill, a Victorian town.
03:09You'll need to sell tickets, book entertainment and organise food and drink.
03:14The team that makes the greatest profit will win.
03:17And on the losing team, one of you will be fired.
03:21Off you go.
03:24Teams have two days to put on an immersive experience for paying guests.
03:29This sounds like an exciting task.
03:32First job.
03:33Immersive events.
03:34Who's done anything like that before?
03:36Choose a chief.
03:37So I actually ran a boxing events business.
03:41I would also love to put myself forward for this.
03:44I have run an immersive event before.
03:47I sold almost 100 tickets.
03:49Guys, just to touch on that, I've run about six large-scale boxing events where we were hitting about 600
03:54tickets a time.
03:56Yes, you run events, but I have run immersive events.
03:58I've run...
03:59So, I think I would be more suited to project manager.
04:03Personally, I feel like in this particular task, it would be good to have Marnie as a project manager.
04:07Yeah.
04:08Okay.
04:08I've literally run an immersive event and I feel I should be project manager for this task.
04:13Listen, if Abby wants to be project manager, take it, because I can handle you being it.
04:16I don't think you can handle me being it.
04:21Across the hall...
04:22I mean, I've not been project manager yet, so if you would all be happy, I want to take it.
04:27Taking top spot for the other team, pest control man, Mark.
04:32So, we've got to choose an entertainment package, so let's have a look.
04:35So, the magician, a starting price at 450 quid.
04:38It uses magic and mentalism to create a fun and unique experience for any event, so mentalism, that's quite cool.
04:43So, we also need to consider the price as well, because the contortionist is 300 and the magician is 450.
04:48But this is the starting price, so, I mean, we can obviously work with that.
04:52I think with the magician as well, I feel like it'll be more involving, because the magician will be able
04:56to talk to the guests and actually do things with the guests instead of the guests just looking at the
05:00contortionist.
05:01So, is everyone going towards the magician, are they?
05:03I think the contortionist.
05:04I just think it's cheaper as well.
05:06Yeah, I'm happy with the magician, yeah.
05:07I'm happy with the magician as well.
05:08I think I'm leaving towards the magician.
05:10OK, let's go for the magician, yeah.
05:11OK.
05:14I think the team got a little bit carried away with the entertainment.
05:16Yes, it needs to be good and engaging, but this is also about making money.
05:21If it comes down to the boardroom and we lose by £150, was it worth it?
05:25I'm not sure.
05:27OK, so, I think contortionist is going to be our best option.
05:32Performer picked out.
05:33And also, the contortionist is the cheapest one.
05:35Yeah.
05:36And this is a profit task.
05:37Next on Abbey's list, roll the dice on price.
05:42We should come in at around about £100 per ticket.
05:45Abbey, why don't you give us a top line and a bottom line and we'll work it with it.
05:50Cool.
05:50So, the set price, £109.
05:53We can't sell tickets below £99.
05:56That's a rule, OK?
05:58Even I'm going to write that down.
06:00£99 minimum price.
06:03I think there's a bit weird prices with the nines,
06:06like, do you want to make it £90 or £100?
06:09No.
06:10I want to stick at £99 because it's the largest two-digit number.
06:16I wanted to implement psychological pricing.
06:19£99.
06:20It sounds a lot less than £100 per person, which I believe is enough to win this task.
06:29Pinning down his price point.
06:31In immersive theatre, if it was an overnight thing, looks at about £350 per night.
06:36Project manager, Mark.
06:38Should we set a base market at £200 per ticket?
06:42I think £200 per month is too high.
06:44I think it's too high.
06:45I'm just a bit concerned that if we go in at too high of the ticket price,
06:48that they're going to be expecting the world,
06:50and that if we can't deliver, we're going to be getting refunds.
06:52Well, it's what I'll do.
06:53Let's make it nice, as you know, let's go for £180 the top price for the ticket
06:57and £150 the base line, OK?
06:59I actually don't want you to over-promise it.
07:01Has everyone got that down?
07:02£150 is the lowest.
07:04£180 is the absolute lowest.
07:06So is everyone on the same page sheet?
07:08Yeah.
07:10Mark put himself forward as project manager because he felt he had something to prove,
07:13but he hasn't given clear instructions on anything
07:15because everyone's giving him the instructions on what to do.
07:18We're going to have to pick what kind of food we're serving.
07:20I'm thinking pub grub, so, yeah.
07:23Just bear in mind, we've sort of cost-priced it at £20 a head.
07:27Shall we get cracking?
07:28Yeah, perfect.
07:29Thanks, Mark.
07:3110am.
07:33Today, half of each team will firm up food,
07:36while the rest tout tickets to their events.
07:39I've been thinking about this cost for the ticket.
07:43Rethinking his premium prices, Mark.
07:49£180 for one ticket, I just think it's too hard.
07:52I don't know anyone who would pay £180 for an afternoon to do something.
07:55I originally put down £110, lowest £95, but obviously it's up to you, Mark.
08:00So, I'm happy to go for the first hour at £110.
08:04One thing I am concerned about is obviously about dropping the price so much now,
08:08is when you said to Megan about the negotiation.
08:11If she doesn't get a good negotiation on the food,
08:13and we get a really low ticket price, we're going to have very minimal margins.
08:17Well, I'm thinking, I mean, for pub grub,
08:19I'd like to think she can get it for around about £10 per head.
08:22Yeah.
08:25Shrewsbury.
08:26Step right up.
08:27We have an immersive tour for you.
08:30County town of Shropshire.
08:32Anybody free tomorrow and plenty going to prison?
08:35And base for both ticket-selling teams.
08:38We've got an immersive theatre tomorrow afternoon,
08:40and it's in an old prison, OK?
08:42Tickets are £110 each.
08:44Now, I know that sort of stings a little bit.
08:46Would you both be interested?
08:47Not at that price.
08:48OK, tell me what price you would be interested in.
08:50Hmm.
08:51Do you really want to know?
08:52Go on then.
08:52I'd be happy to pay £20.
08:54£20.
08:55I mean, we might be able to knock it down to about £75.
08:57People are going to be jumping out, making you scared.
09:00It's food included.
09:01There's a magician, and you are going to have the time of your life.
09:03That's way too much.
09:04Way too much.
09:05Yeah.
09:05Come and see us later.
09:06I'd like to see how we get on.
09:08Mark's sales tactic was to go up to people
09:10and ask them how much they would pay for a ticket.
09:13Well, when you ask people how much they pay,
09:15they either want to pay nothing,
09:17or they want it very, very cheap.
09:18What kind of strategy is that?
09:20Maybe let's not ask them what they would pay for it.
09:23Let's just tell them.
09:24I just wanted to, yeah, because it was the first one,
09:25and I know they live in the area.
09:26I wanted to gauge it, but yeah.
09:28On the other team...
09:29What you're going to get there
09:30is a Victorian-era immersive experience.
09:34Hunting volunteers for their Victorian experience.
09:37And tickets are just £99 per person.
09:40£99?
09:40Yeah.
09:41Is that a deal?
09:42Yeah.
09:43Avi and Rochelle.
09:45Have you got any plans for tomorrow?
09:48No.
09:50Amazing!
09:51So we are creating an immersive experience,
09:53and it's in a Victorian coal mining area.
09:56So for us, immersive means we evoke all of your senses.
10:00So for us, that's your sight, your smell,
10:02the sound, the taste, and the touch.
10:05So it's very interactive.
10:07It's basically where the audience will participate in the storyline.
10:10Richard, have you got a girlfriend or a wife?
10:12A wife.
10:13You've got a wife?
10:14Perfect.
10:14So is your wife free tomorrow, do you think?
10:16No, she's working.
10:17OK.
10:18To be honest, I'm not interested.
10:19I'm not going to waste no more of your time.
10:21Thank you, though, Richard.
10:22See you later.
10:22Have a lovely day, yeah?
10:25So it's been really difficult and it's frustrating
10:27because Avi keeps talking all over me
10:28when actually I feel like I'm the one
10:30that's building the best rapport with people
10:32in the quickest and shortest time span.
10:33Michelle, I've got a tip for you.
10:36So instead of you just talking for the whole time,
10:39let's do it together and let's lead each other into it.
10:41I think that's a really strong way to do it.
10:45Built in 1793, Shrewsbury Prison.
10:49Once a working jail, today a tourist hotspot,
10:53offering an insight into life behind bars.
10:56So we'll just dive straight in.
10:58What is on offer?
10:59Chewing over food choices.
11:01So we've got three different options
11:03that we've put forward for you.
11:04Megan and Simba.
11:05We have our Governor's Gourmet Burgers
11:08and those would be at £35 per person.
11:11So in terms of a price point,
11:12I was probably looking around the £10 mark.
11:14We wouldn't go that low here.
11:16Certainly if you're looking at £10 mark,
11:17we could definitely look at doing something
11:19with the Prisoner Experience menu.
11:21What would we be looking at
11:22in terms of this, you know, Governor's meal?
11:24We could do this one for you for £30 per person.
11:29If we sell our 30 tickets, help us out.
11:31Let's do the £20 mark and if we don't, for Phil...
11:34£24.
11:35Yeah, do you know what?
11:36Yeah, I'll let you have it at £24.
11:38If you don't get to the 30 tickets,
11:39then we'll be at £25.
11:42They decided to opt for the most expensive option.
11:45Bearing in mind Victoria said in the brainstorm
11:46not to spend more than £20 a head,
11:48they spent considerably more.
11:50So far, we've got water, £30, tea, £15.
11:53So I think we should order six bottles of wine.
11:56OK.
11:56Our costings are around £254.
12:02Set in a World Heritage site
12:05and offering an immersive look at the past...
12:08I think I've gone back in time.
12:10Yeah!
12:10Everything is so tiny and small.
12:14Bliss Hill, Victorian town.
12:17So we've got a traditional working-class dinner,
12:19got a fidget pie, followed by a rice pudding,
12:21which would be at £15 a head.
12:23Fully focused on low-cost lunch, Bradley and Marnie.
12:28We came in and we'd set a budget,
12:30believe it or not, at £5 a head.
12:33Help us out, Brian.
12:34I'm going to come back at you
12:35at probably around about £12 a head.
12:37You want to come up towards double figures.
12:39He's one for you, then I'm going to give you three figures.
12:41I'm going to give you £8.50.
12:42OK, so I'm going to come back to you with three figures.
12:45I'm going to come back to you at £9.50.
12:47Brian, you're a hard one to bargain with.
12:48Give me £25, because we both seem setting our ways here.
12:52£9.25.
12:53£9.25.
12:53I'm happy with that.
12:54Are you happy with that?
12:54Yeah.
12:56The team have selected the lowest option
12:58just focusing on the profit.
13:01They've got to remember,
13:01there is the option for guests
13:02to request a refund back if they're not happy.
13:05We've just negotiated the price down to £9.25
13:07for the full food.
13:09To then spend £4.50 per head
13:11just so they can have alcohol,
13:12I think, is a bad move.
13:14Yeah, at the end of the day,
13:14it's a profit task.
13:182pm.
13:19While Rochelle turns on the charm.
13:22You will remember that for the rest of your life.
13:24So that's £80.
13:26Thank you so much, sir.
13:28Struggling to capture customers.
13:30We are carrying out
13:31an immersive theatre event tomorrow.
13:34Pest controller Mark.
13:36There's going to be people jumping out.
13:37We'll try not to jump out on you too much.
13:39There's going to be food and drink,
13:40and we've got a magician
13:41who's going to blow your socks off.
13:42We're going to charge £110,
13:44but we can work on a deal
13:45and possibly going down to £95.
13:47Would you be interested at all at that cost?
13:49We'd love to have you there.
13:50I know, you know...
13:51Yeah, but to be quite honest with you,
13:53you know, we are the age we are.
13:54I'm not sure that that's necessarily
13:56the sort of thing
13:57that we would choose
13:58for a Saturday night out.
14:00OK.
14:00Well, if you're interested,
14:01we're going to be here
14:02in the next sort of hour.
14:02Please come back
14:03and we can work on the price, OK?
14:06They have not sold
14:07what this experience is all about.
14:09People jumping out at you,
14:11scaring you,
14:12it's some sort of horror show.
14:13They're selling the wrong thing.
14:16Ahead of tomorrow's immersive event...
14:18Right, we're going to process you now,
14:20so you're going to follow me.
14:22..learning how to play the part
14:23of prison wardens...
14:25Stand there, face there, don't move.
14:27..Megan and Simba.
14:29It's two sizes in prison,
14:30too big or too small,
14:31so if you hear any complaints,
14:33she's straight into the hole.
14:33Do you understand?
14:36Hurry up!
14:38I ain't got it all day!
14:39Right.
14:40It's your turn now.
14:41Are you nervous?
14:42You look like you're
14:43wetting yourself to me.
14:45Follow me.
14:47Right.
14:48You're going to go through there.
14:50You're going to face me.
14:51Turn to the left.
14:52No smiling.
14:54Follow me.
14:56It makes you on the wing!
15:00Take your hands off your head.
15:02A3!
15:03You're on!
15:05In you go.
15:09Because the experience
15:10has been so amazing today,
15:12I feel like the bar's been set really high
15:14and Simba and I are really going to have to pull it out the bag
15:17to make sure we're nailing it.
15:19Well, this is cosy.
15:23Here's my posh cheerio.
15:26Cheerio, good morning.
15:27Getting into character at the Victorian town.
15:30Yeah?
15:31Here's my working class one.
15:33Cheerio, good morning.
15:35Marnie and Bradley.
15:39So, what are we mining?
15:41We mine coal, red brick clay and ironstone.
15:44What are these big boots in the back?
15:46Well, they're blasting boots.
15:48That's what we wear over our shoes
15:50because that's incredibly explosive.
15:52And what have we got here?
15:53Are these candles they choose to see with?
15:54Yeah, well, candles need oxygen to stay lit.
15:57As soon as your oxygen levels begin to drop,
16:00your candles go out
16:01and then you've got seconds to get to an area of safety
16:04before we simply, you black out.
16:07From my time in court
16:08and having to look through hundreds of cases,
16:10I'm really good at retaining facts.
16:12So, I've got my facts, I know what I need to say
16:14and I'm ready to share that with the guests.
16:16I think getting them as integrated
16:18with the feeling that they're miners
16:21is going to be the best way.
16:245pm.
16:26Hi, everyone.
16:27How are you doing?
16:28With one hour of selling time to go...
16:31It's an immersive theatre.
16:32We know it's a very famous prison
16:34and there's a lot of history that's been in there.
16:36Danny, Victoria and Mark...
16:38We have got a magician who's going to be there on site
16:41so this will be really fun for everyone to get involved.
16:44Bargain for a bulk deal.
16:47We've got a group discount of £75 per person.
16:51So, I think maybe if you could come down on the price a little bit...
16:54How does £60 sound to yourself?
16:57OK, just two seconds.
16:58Go, go, go.
16:58It's really important.
17:00Guys, we go with the magician though and we only sell here.
17:03We will literally not make a profit.
17:05So, I feel like we have to sell it without the magician because...
17:07Got more business to go to.
17:08If people say, no, we're not coming because you haven't got the magician...
17:10Well, we have to do it without the magician, we're not going to do it at all.
17:12I just think we need to say these are the options, yeah.
17:16OK, so we wouldn't be able to do the cost for any more with the magician.
17:21How about £55 with the magician?
17:24Again, we're sort of struggling.
17:25I mean, we're happy to do £50 and not have the magician and...
17:29Let's do it for £60 with the magician.
17:32£60 with the magician.
17:33So, that's 12 people, £60 each.
17:36Have we got a deal?
17:36You've got a deal.
17:38One minute there was a magician and then he magically disappeared and then he wasn't included.
17:43I mean, the ticket price was £50, then it was £60.
17:46I mean, it was a mess.
17:48Well, at least we've sold some tickets.
17:50I think what we need to really, really do now is get a move on and try and sell more.
17:53Just because, obviously, the less tickets we've sold, the higher our cost price per person is.
17:57Exactly, I'm happy to go, it was worth it.
17:58Yeah, let's go, go, go.
17:59Let's go, yeah.
18:0230 minutes to go.
18:04If you get all 10, we would do it for £650.
18:07We'll literally do a photo shoot for free.
18:09OK, £650.
18:10Also looking for last-minute sales...
18:13Hello, lovely to meet you.
18:14...Avi and Rochelle.
18:17So, when we say immersive, we want to evoke all senses.
18:21The sound, the...
18:25Sorry.
18:27The sound, the sight, the touch, the taste...
18:31I'm sorry.
18:32It would be £109 per ticket.
18:34I think our break point would probably be 10 people.
18:3810 people.
18:38That's, uh...
18:40OK.
18:4055.
18:41OK, in that case, £65 per ticket.
18:44We can even throw in the photographs for you as well.
18:47How about 10 people, 60?
18:49Can you meet us in the middle, please?
18:51We have, we have.
18:52You know, we said 55, you said 65.
18:54So 60 is the middle, we're already there.
18:56And if he says we like you guys, we'll do it.
18:58Done.
19:00It was a huge opportunity to upsell photos at the actual event.
19:04Well, I should take that back, because Avi keeps giving them away for free.
19:08Not great from the project manager.
19:126pm.
19:12With the magician, he's not just a magician, he's also a mentalist.
19:16So, I mean, this is exciting.
19:17While Mark pulls last-minute sales out of the hat.
19:21So that's £50 a ticket, six tickets, £300.
19:23Yeah, that's great stuff.
19:25Auditioning the contortionist.
19:30Hoping she'll be flexible on price.
19:32Oh, my God, this is so creepy, I love it.
19:35Rochelle and Abby.
19:37Are you OK?
19:38Yeah, I'm good.
19:39That was amazing.
19:40Our budget is £150.
19:43We can't do it for less than £150, Ella.
19:45The very lowest I can do is £300.
19:48That's well out of our budget.
19:50Ella, your skill is unparalleled.
19:52Could you meet possibly at £275?
19:55I'm not happy with £275.
19:57I'm sorry.
19:58Ella, £150 is the most we can do.
20:01I will actually do £275.
20:03£275 is a non-insulting price.
20:05No, I'm not happy with that.
20:06And I'm sorry if you feel that we're insulting you.
20:09Can you meet us at £190?
20:11I can't, I'm so sorry.
20:12You drive a hard bargain, Ella.
20:15£250 and we can shake hands right now.
20:17What do you say?
20:18OK, for you now, I will do £250.
20:22One word of advice to Rochelle.
20:24Stop putting your big foot forward
20:26and I think you can go very far in business.
20:29But until then, you have some work to do.
20:32I'll be honest, Rochelle,
20:33I didn't expect you to jump in with that price of £275.
20:36She started to get really annoyed with us.
20:39Fine.
20:39You know, it's important that we...
20:40Maybe that's why we're a bit different,
20:41because I have no shame in insulting someone
20:44or in bringing the price down.
20:47On the other team...
20:48Here we go, 51p.
20:50I'm going to put the 50p in my pocket.
20:52How much is in the hand?
20:5451p?
20:5451p.
20:55You've got it.
20:55Nothing.
20:57Looking to work his magic...
20:59So definitely not...
21:01A no.
21:03Project manager, Mark.
21:05What do you usually charge?
21:07I mean, what's your going rate?
21:08I do gigs for, like, £500, you know.
21:10I mean, we're working on a really tight budget,
21:12so we were wondering if we could get something around £100, Mark.
21:17If you want me to perform, I'll do that for £300.
21:22So we are working on, like, a really tight budget,
21:24and we would love to be able to get that price down.
21:27The fact that you've come in thinking you can get me for £100...
21:30I know, yeah.
21:31It's not... That was never realistic.
21:33No, I mean, we love you. We love your tricks and that.
21:35Like, we really want to, you know, work with you,
21:36and it's just that budget.
21:37We just can't work at £300.
21:40275. Have we got a deal? We've got a deal.
21:41Mate, I've literally given you my lowest, lowest offer on that.
21:46All right, £300 for the 40-minute show, OK?
21:50They came here to negotiate with the magician,
21:52knowing they had to buy him because they'd promised him to their guests.
21:55The guy wasn't budging.
21:56They've had no choice ever to pay him what he wanted.
22:007pm.
22:02Performers secured.
22:03Let me hear you, officer voice.
22:04Right! I'm officer Jefferson.
22:06You're going to sit down and I'm going to process you.
22:09Plans in place.
22:10We could give them a silly mini-test,
22:12and it's like, if you didn't pass the test,
22:14you're going down the mine.
22:17Tomorrow, showtime.
22:237am.
22:24Today, both teams will run immersive events.
22:28Well, good morning, guys. Good to see them both again.
22:31Touching base with his team.
22:32I'll go through how we got on, and then we'll hear how you guys got on.
22:36Mark.
22:37So how many tickets did you sell, and how much for?
22:39To the public, we didn't sell any tickets, so we went to two businesses.
22:44We went in at £75, but they pulled us all the way down,
22:47and we couldn't negotiate anything better than £60.
22:50So we got 12 tickets at £60 in the first business,
22:54and then we went to a second location, and they were even stricter.
22:58We managed to sell six tickets for £50.
23:00So, in total, we sold 18 tickets at a cost of £1,020.
23:09I can't believe they sold the tickets for that low.
23:12They were just basically giving them away.
23:14That's ridiculous.
23:15And I think that had I been there, I would have made a big difference.
23:18So I've got a profit of around about £248 total left over with everything.
23:24Across the hall...
23:26The total number of tickets sold yesterday were 22 tickets.
23:31Catching up with his crew...
23:33Our total revenue is £14.29.
23:36Project manager, Avi.
23:40I do need to let you guys know about the photos.
23:43So, as part of our negotiation,
23:45we did include photos with both corporate clients.
23:48So it is a bit of a hit.
23:50Did Barry's definitely get that included?
23:52I don't remember mentioning that photos were included.
23:56So, to make it clear,
23:57the only people who get free photos then are VA Tech.
24:00OK, there's going to be ten people from there.
24:02I don't think you should do that, Avi.
24:03If there's a big group and one group sees some of them getting free photos...
24:06We promised them that, Marnie.
24:08..yesterday. It was part of the deal.
24:10I'm really not happy with the fact that Avi has promised photos for free.
24:14We've lost a huge opportunity there to upsell it.
24:17This is going to be a memorable day.
24:18People would have bought pictures, and we've now lost that opportunity.
24:23Still digesting the numbers...
24:25What did you get it for? Was it £25.50?
24:27£25.50 per head, yeah.
24:30Mark's team.
24:32So then just drink separately.
24:34We assumed, to be perfectly honest,
24:36that the alcoholic drink was included in the £25.50.
24:40Yeah. Oh, no, no, no, no.
24:41So how much did you spend on the drink in total?
24:44Around £254, I believe it was.
24:46I'm sorry to interrupt you,
24:48but the caterer has been in touch,
24:51and it looks as though you've made a mistake on your alcohol form.
24:55You might want to add your figures up again.
24:58I think it's the wine.
25:02I've got £324 total with everything,
25:05so the water, the wine, the tea, coffee, lemonade, £324.
25:09So we're actually working off a minus today, guys.
25:12So we're already down.
25:13You know, we had full intention that you were going to go out there
25:16and you were going to sell these things.
25:17All right, all right, we are where we are.
25:21I want to work with Marnie
25:23and run the whole experience,
25:26and I would like Brad to work with Rochelle in the kitchen.
25:29Is everyone happy with that?
25:31I'm more than happy with that.
25:32Good.
25:32So dinner service is £3.45.
25:35OK.
25:389am.
25:40Teams divide.
25:42We are running at a loss,
25:44which we've calculated to be about minus £63,
25:47so we need the upsells today on the photos.
25:50Yeah, absolutely.
25:52Also, tips I think is going to be really important.
25:58Shrewsbury Prison.
25:59Right, you're going to come in.
26:02Into two lines and shut up, OK?
26:05Sentenced to a day as convicts.
26:08Come on, we ain't gone all day.
26:09We're going to get you processed.
26:11This isn't a school trip.
26:12You are in prison.
26:13Megan and Simba's guests.
26:15Right.
26:16You address me as either Officer Jefferson or Yes, Sir.
26:21Is that understood?
26:22Yes, sir.
26:23You out there right now, quickly,
26:26end you as well.
26:27Off you go.
26:32Now, we've got your jumpsuits for you.
26:34I don't care whether it fits or not,
26:35I don't want to hear any complaining.
26:37Do you understand?
26:38Yes, boss.
26:39Stand up right now.
26:41Yes, sir.
26:43Those shoes, the basic cheap stuff, is it?
26:47Get out there right now.
26:48Go on.
26:48Yes, sir.
26:49Sick of the sight of you.
26:53Blist's Hill, Victorian town.
26:56We are going to test your writing skills.
27:00Taking a more wholesome approach, court advocate Marnie.
27:04Abby, show me yours.
27:09How dare you come to my class and present this.
27:12You know exactly what happens to bad boys in my class.
27:15No, Lady Mady.
27:17Please.
27:18Abby, up.
27:20Don't make me ask twice.
27:22Bend over, Abby.
27:25Lady Mady, anything.
27:29Please, Lady Mady.
27:30No more.
27:31What did you say, Abby?
27:32Harder.
27:33It's sore.
27:36I think the guests are loving Lady Mady.
27:38I think they're all embracing the character,
27:41really immersing themselves in the experience.
27:43I'm hoping that that continues throughout the day.
27:45Go, go, go.
27:48Did you get that, Abby?
27:49Got it.
27:51Yes.
27:53On the other team...
27:54Right, you two, jumpsuits on.
27:56In you go.
27:57Make it quick.
27:59In, out.
27:59For Megan and Simba...
28:01First defenders.
28:03...an interrogation.
28:04You three, stand up right now.
28:06Can I just say something?
28:07We were not told that we'd be doing this.
28:09We were told we were going to get a guided tour and a history.
28:12A guided tour?
28:13And a sort of, yeah.
28:14History?
28:15You misunderstood.
28:17You three, out there right now.
28:19We're going to get your fingerprints done.
28:21Oh, great.
28:21Great.
28:22You think that's great?
28:23Yeah.
28:23Oh, this ain't going to be fun.
28:25I didn't think I was going to get shouted at all day.
28:27No, I didn't either.
28:28Wait until you see yourself.
28:29And you'll have something to complain about.
28:31I thought we were going to get a magician.
28:32A magician?
28:33A magician.
28:34I'll make you disappear.
28:37It's really, really frustrating that none of our guests had any idea what they were walking
28:41into.
28:42Mark's the project manager, yet he's failed to tell any of our customers what the experience
28:46is actually going to be.
28:48Next!
28:48It's upside down.
28:49Come on, get it together.
28:50Look at me.
28:53But Blist's Hill.
28:55Veggies coming out.
28:57Oh, look at that.
28:58It looks fantastic.
28:59While construction man Bradley builds up a head of steam.
29:02Pies going in.
29:05Oh, now we're cooking.
29:08In the prison kitchens.
29:10I think they're going to be arriving in around 45 minutes.
29:12Is that what your gut's telling you or do we know that?
29:15Yeah, about three o'clock.
29:17Priority for Mark, Danny and Victoria.
29:19Serving time.
29:21It's just knowing when to put the burgers in because no one wants a cold burger, do they?
29:25Are we going to wait until they walk in and then cook the burgers?
29:29We can have everything else prepped then.
29:31What are you thinking, Mark?
29:32I'm thinking, well, we aim for three o'clock with everything.
29:38But I'd like to think Megan or Simba, one of them will run ahead and go, look guys,
29:40we're going to be ten minutes to your location.
29:42And then at least then we can pretty much be ready.
29:45But what if they don't?
29:46The only other option is then, if not, to cook the burgers now but leave them under the hot plate.
29:51Yeah.
29:51Then I'm just concerned that they'll be left there for like ages.
29:54And they won't be fresh.
29:55They won't be fresh and they'll go horrible.
29:57Yeah, well.
30:02On the other team.
30:04Ladies and gentlemen.
30:05Character.
30:06Ladies and gentlemen.
30:08It's going to be a rough ride.
30:10Trying to keep things on track.
30:12Please step out of the vehicle.
30:14And if you have a candle, make sure it's lit.
30:19Don't actually light it.
30:20Don't actually light it.
30:22Marnie.
30:24Who's going to help him?
30:25Where's his gang of thrusters?
30:27Work faster.
30:28Hurry up.
30:29Swap out.
30:30Get out of here.
30:31It's heavy.
30:32Wait.
30:33My candle's just gone out.
30:34You know what that means?
30:36Oh.
30:37Oh no.
30:38That means.
30:38That means.
30:39That means there's an explosion on the way.
30:42No.
30:42It means there's black damp in the air.
30:44No.
30:44The black damp means the oxygen's going.
30:47I can feel it already.
30:49Oh good.
30:50Quick.
30:51Quick.
30:51Right.
30:51Back to the car.
30:52Back to the car.
30:53Get out of here.
30:54Quick.
30:54Hurry up.
30:55It's an explosion.
30:57Avi has been a little bit like a prop today.
30:59Naturally, he didn't have a lot of information on the space.
31:02He got drafted in at the last minute.
31:03So understandably, I've had to take the lead.
31:06You're all about to die.
31:07Let's move.
31:08Come on.
31:10Move.
31:10Move.
31:11Move.
31:11I've got cuffs and I'm not afraid to use them.
31:13Pushing for banter behind bars.
31:16Make sure your hands are on your heads and keep it moving.
31:19Let's move.
31:20Let's move.
31:21Prison officer Simba.
31:23This prison was built to hold only 171 prisoners.
31:34But because all of you are troublemakers, we had overcrowding.
31:39You, come here.
31:41Yes, sir.
31:43What's funny?
31:44Nothing, sir.
31:44So why are you laughing?
31:45Because I'm an idiot, sir.
31:47Say that again.
31:48Because I'm an idiot, sir.
31:49Louder.
31:49I'm an idiot, sir.
31:50Good.
31:50Get back in there.
31:52Any more idiots?
31:54They got off to a bumpy start, mainly because people weren't expecting the immersive experience.
31:59But they seem to be getting in the swing of it.
32:01They're making them laugh.
32:03Long may the laughs continue.
32:06This moustache.
32:07What is that?
32:10Mid-afternoon.
32:12We have absolutely nailed it.
32:14Oh, look at that.
32:15Oh, that's perfect.
32:17While Bradley and Rochelle prep for service.
32:20We need to start getting these plated and try and get them out as soon as we can.
32:23Yes.
32:23Let's plate.
32:24Still to start cooking.
32:27I just hope we're not waiting too much longer.
32:29Victoria, Danny and Mark.
32:33I don't know why.
32:34I just feel like we shouldn't be as relaxed as what we are.
32:37I know.
32:37We stood around twiddling our thumbs and we've got 18 burgers to get out.
32:41Is there anything else we can do?
32:43I don't think so.
32:44Okay, but I really think that we should go and find out exactly what time they're coming
32:48so that we can make sure we're ready.
32:51Yeah.
32:52Well, they're doing their immersive experience.
32:55That's right, yeah.
32:56So you haven't arranged a time for lunch with them?
33:00No, we've not spoken to them today.
33:02You did?
33:03I was in with you.
33:03You were in the morning meeting.
33:04First thing in the morning, yeah.
33:05We didn't plan any of this.
33:07No, well, we didn't know what time it would take to get to the lunch service.
33:10I'm afraid it's too late now.
33:16Vegan, vegan, gluten-free.
33:17That's the gluten-free.
33:20Rustic lunch, resting.
33:21Four waters and then anything on the side as well.
33:23I'll have some lemonade.
33:25Four lemonades, four waters, yeah?
33:26Yeah.
33:27Let's go.
33:27Avi dilly-dallys on drinks.
33:30Food's ready to go, but everyone wants drinks, though.
33:32Yeah, well, why isn't a drink on the table?
33:34It didn't take two seconds to put a drink out.
33:34We're doing it, we're doing it.
33:36We're doing it.
33:36Do you have trays in there, Brad?
33:38Do you mind getting two trays out?
33:39What does you need a tray for?
33:41I don't understand.
33:42Oh, for God's sake, just get the drinks out.
33:45Avi, I'm just saying, the food's been sat there for ages,
33:48and I think we should prioritise, not their specific drink orders,
33:52just put water in front of them, and then we get the food out.
33:54Marnie, listen to me.
33:55Not everyone wants water.
33:57But they can just have it on the table.
33:58No.
33:59OK, I've asked you to do something for me.
34:01Please, can you do it?
34:02Please, can you pour the water?
34:03That's been sat there.
34:03It's all right.
34:04It's under a hot thing.
34:05It's not going to go cold.
34:07Right, I'm going to help you do it, because you're not listening to me.
34:08I am listening, Avi, but I think we're making a mistake.
34:11They're getting their drinks.
34:15We have had an amazing day so far.
34:17Prison guard performances parked.
34:20Megan and Simba try to lock down lunch.
34:23They're just very hungry now.
34:24OK, cool.
34:25We'll get them on straight away.
34:27Are you guys starting to cook everything now?
34:31We've already started cooking some.
34:32There's just the rest of it that needs doing.
34:34It's going to take about 15, 20 minutes to have everything plated up and ready to go, OK?
34:37OK.
34:38Do you want to go and get them a drink?
34:39Yes, we will.
34:39Because they're concerned that they might be sat there.
34:41No worries.
34:42All right, we'll do it now.
34:44I'm not sure why the food's not ready.
34:46They've had all day.
34:47They should have been just like bang, bang, bang, bang, bang.
34:49I don't think it's that difficult to flip a few burgers.
34:53Right, so these are two vegan, gluten-free.
34:56Let's get them on ASAP.
34:57Two vegan, gluten-free, OK.
34:58Thank you so much.
34:58Finally getting their food out.
35:00This was the gluten-free.
35:03Has he taken both vegans out?
35:05Avi's team.
35:07It's the floor.
35:08OK, let's go.
35:11I meant to have the vegan option, but that's meat and that's the gluten-free one.
35:16OK.
35:16OK.
35:17Let me take them both back and I will find out for you and get confirmation.
35:21Sorry about that, guys.
35:22Let me see what's going on.
35:23So this was the one that was in the vegan spot.
35:25So can you tell me which one is which?
35:27Because that was definitely...
35:28They were in the right spots when I gave them out.
35:30So vegan is thyme, chive is gluten-free.
35:33OK, good.
35:34OK, I think they were in the wrong place outside.
35:35So why...
35:35They weren't, because we made it quite clear.
35:38Yeah.
35:38So I don't know why.
35:39Two vegans and one gluten-free.
35:40When I left them, they were together.
35:42The two time were together, the one vegan was on its own.
35:45You've got hungry, thirsty guests who have come in expecting a top-tier service.
35:50They've paid 65 quid for it and they get the wrong food orders.
35:54It's unbelievably bad.
35:55Everything on there, you're good to eat.
35:57And you can enjoy it guilt-free.
35:59You're fine.
36:01Food is ready for table one.
36:02Quickly, go.
36:04For the prisoners...
36:05Any of these burgers ready?
36:06Just waiting for the onion rings.
36:09Still no nosh.
36:12Sally-Anne, how long have you been waiting?
36:13Half an hour.
36:14OK.
36:15We're very hungry.
36:16Well, hopefully it won't be too long.
36:19Guys, these four are ready for that whole table there.
36:21Come here.
36:22We say it was nice.
36:22Come here.
36:23Can we start getting some of this food out, Megan?
36:25Yeah, carrying three plates.
36:26Put your fingers like that underneath.
36:27And then rest that one on top of there like that.
36:30And we've got this three.
36:31Right, let's just take it out.
36:32The longer you wait there doing this shit, just get it out the door.
36:34Just get it out.
36:35It's that one, table five.
36:37Why are we waiting?
36:41The guests sat patiently waiting for 40 minutes before they saw any sight of food coming out.
36:47OK, so we've got table five here, all the meat eaters.
36:51I mean, that's what happens when you plan badly.
36:53It's costing their clients patience.
36:55I've got bacon and cheese.
36:57Bacon and cheese.
37:017pm.
37:01This is my special doll.
37:04So don't none of you step out of line, because she'll get you.
37:09With events drawing to a close.
37:12There it is, the queen of diamonds.
37:15Next, for both teams.
37:16It's going to be one picture for five pounds.
37:20We thought they were part of the package.
37:21Last chance to boost profits.
37:24Guess what?
37:25You can actually have that group photo for free.
37:28Any of these that you like?
37:29I do like this one.
37:30Yeah, we'll go for that one, yeah.
37:31Are you happy with these three pictures?
37:33Yeah.
37:34Excellent.
37:34It will be three for ten pounds.
37:36Oh, bless you.
37:36Thank you so much.
37:38You've got a new picture for your fridge now, aren't you?
37:40Just look for your mug shots.
37:42There we go.
37:43That's such a good one.
37:44That is a good one.
37:45Thank you so much.
37:46We'll get them over to you.
37:47Ten photos at ten pounds.
37:49Also it's a hundred pounds.
37:50It's tough whenever.
37:52Pat, that is so generous.
37:53Can I just tip ten pounds on the card, please?
37:55Absolutely.
37:56Thank you so much.
37:57You guys are so generous.
38:018pm.
38:02Well done.
38:03Thank you so much.
38:05Immersive events complete.
38:07Thank you, everyone.
38:08Bye.
38:09See you later.
38:11Tonight, refunds recorded and profits processed.
38:15Destination tomorrow, the boardroom.
38:27You can go through to the boardroom now.
38:44Right, well, I gave you a location each, and it was your job to put on an immersive experience.
38:51So, starting with Apex, what was the game plan as far as sales were concerned?
38:59Well, we went in quite high, I think, as a collective group.
39:02We went in quite high.
39:03You mean you came up with a price, right?
39:05Well, originally I said the baseline would be £150 up to £200, and then...
39:09What I heard, you left and you got in the car, and the time you stepped out of the car,
39:14you'd gone down to £100.
39:16Well, I grew up in rural Norfolk, and it was very similar to that, and I thought,
39:19people aren't going to have this disposable income, we're not in Dubai, and this isn't Alcatraz.
39:22You're probably used to negotiating with rats and cockroaches, aren't you?
39:26Yeah, they're a lot easier to negotiate with.
39:27In your day job, but dealing with people is definitely a different forte, aren't they?
39:32I don't think so, actually.
39:33I think we built rapport with people, we got them laughing, and as soon as we said the price,
39:36they just turned their nose up at us.
39:37Right. So, you sold how many tickets totally?
39:41In total, we sold 18 tickets for £1,020.
39:44We were really disappointed.
39:46We, obviously, it was difficult, because when we were negotiating for the food and drinks,
39:51we had to try and guesstimate how many they would sell,
39:54but we were obviously very hopeful that they would get the full £30.
39:58You might want to tell Lord Sugar about your negotiation with the magician.
40:01Yeah, I mean, we tried to get him, sort of, we took the mick a little bit,
40:05tried to get him £100, £200, but he just kept saying his hands were tired.
40:09His hands were tired?
40:10I know.
40:13Not for long, Alan.
40:14Is that part of one of his tricks, was it?
40:16I don't know, he just wouldn't go any lower than £300.
40:18We'd still be sat there now.
40:19So, he might have managed to make some of your profit disappear, then.
40:22So, on day two, what I can understand is that when you two got into character,
40:27you started shouting and screaming at these people,
40:30and there's one of the punters gone,
40:33what's going on?
40:34What is going on here?
40:36I think all of the punters, not one of them.
40:37What is going on?
40:38They got a shock.
40:39Yeah, I think what happened was they weren't expecting it at all.
40:43I think even one of the guests even said, you know,
40:45we were expecting a history tour of the prison,
40:48and a bit of food, and then a magician.
40:50I was confused to hear, though,
40:51that they didn't understand the sort of concept,
40:54because we did mention that, you know,
40:56there would be some history about the prison,
40:57but it was actually an immersive event,
40:59so it was quite disappointing to hear that they didn't understand.
41:01We did say there would be characters, you know,
41:02and actors there that may jump out on you and things,
41:05and obviously...
41:05We described it as...
41:06I don't think they were jumping out on people.
41:08That's not how I would describe it.
41:10They were in character.
41:11Right.
41:11How did you get on cooking, then?
41:14I thought it went well, if I'm honest with you.
41:16I mean, gourmet food and wine.
41:18I mean, who's in this prison?
41:19Pablo Escobar?
41:21I mean, we worked really hard to try and get out.
41:23The food was late.
41:24I mean, the first person waited 40 minutes to get their food,
41:27and the last person had to wait an hour,
41:29so it was slow.
41:30I mean, all the burgers were there to be...
41:32They were pre-made, all the burgers,
41:34just sitting on a slow heat,
41:35so I'm surprised it took 40 minutes,
41:36but if it took 40 minutes, then that's our apologies.
41:38Right.
41:39OK, so, affinity.
41:43Now, Avi,
41:44I understand that you rather belligerently insisted
41:49that you were the project manager.
41:52Yeah.
41:53So, I've hosted an immersive event before,
41:56so I thought I'd be the perfect guy for the job,
41:58because I was clear that this was a profit task.
42:01For me, profit is revenue minus cost,
42:03so I wanted someone on the selling team.
42:06Oh, God, God.
42:07Yeah.
42:07For everybody, revenue minus cost.
42:09Not just you, Avi.
42:11Well, yeah, that's how I remember it, though.
42:13So, Bradley and Marnie,
42:15from what I can understand,
42:17he declared the price of his tickets
42:20were going to be 99 quid.
42:22So, with that in mind,
42:24you were able to kind of think in your minds
42:26how much you should go out and spend.
42:29Is that right?
42:29Yeah.
42:29What I was keen to do is give them the lower option,
42:31which was supposed to come out around about £15 per head.
42:34What was it?
42:35It was a fidget pie, so a fidget pie...
42:37Fidget pie?
42:38Yeah.
42:38Well, it kept moving around.
42:40So, how much did you spend on food?
42:42We managed to share guns on £9.25.
42:45Right, OK.
42:47And on the sales front, who was selling?
42:50So, it was me and Michelle.
42:51So, what did you sell?
42:52So, Avi did like to get to know
42:54a lot of the people we were speaking with.
42:56You weren't asking them for their name again, was you,
42:59and all that stuff?
43:00Their date of birth, DNA, sample.
43:01No, just their name.
43:02Just their name.
43:03It did get a little bit frustrated
43:04because we weren't getting the sales.
43:05If it was working, then I would have been OK with it.
43:07How many tickets did you sell totally, then?
43:09We sold 22.
43:11And we made a total revenue of 1,400 around that.
43:14OK.
43:15Now, the contortionist, you tried to negotiate,
43:19or put it this way, you put her in a difficult position.
43:22Right.
43:23What did you bring her down from?
43:25So, my mindset going into this was,
43:27we need to get this contortionist
43:29for as low a price as possible.
43:32Unfortunately, this is where the disagreement arose.
43:34Yeah, that's where the disagreement happened
43:35because I didn't know that Avi was going to go
43:37with the price that he did.
43:38If I had, I probably would have been a little bit less shot.
43:40So, I think the shock was very evident on my face.
43:42What did you get it for?
43:43So, Rochelle jumped in and said,
43:45can we do it for 275?
43:47In the end, I said...
43:48It's not very good negotiation, is it?
43:51When you're arguing in front of your supplier.
43:54No, it really wasn't,
43:55but we still got it down even after that final price.
43:58Hmm.
43:59So, on day two, you and Marnie...
44:02Me and Marnie ran the event.
44:04Event?
44:04Yeah.
44:05And starting off in a kind of like a schoolteacher manner,
44:09demonstrating how you get the cane if you're a naughty boy.
44:12Is that right?
44:13Yes, Lucille, you're right.
44:14I did receive a whipping.
44:16And I think it was very...
44:18Did you enjoy it?
44:19I'll be lying if I say I didn't enjoy it.
44:23But I think what was most important was the guests found it very entertaining.
44:28And that was the first thing we showed them.
44:30I would have, watching you getting whacked.
44:32Yeah.
44:33Yeah.
44:33Right.
44:34Well, it's time now to get down to the results.
44:38Karen, how did your team get on?
44:40In total, they took £1,234.50.
44:46But they spent a lot on the drinks, the food and the entertainer.
44:50They spent £1,113.
44:52Any refunds?
44:54No refunds.
44:55In fact, the customers loved the experience.
44:58So that gave them a profit of £121.50.
45:03Right.
45:04And, Tim, what about your team?
45:07Well, they made total sales of £1,484.
45:11But they spent a lot, lot less.
45:14They only spent £626.
45:17Any refunds?
45:19Well, I spoke to a lot of the guests afterwards,
45:21and they loved the experience.
45:23There was no refunds at all,
45:25giving them a total profit of £858.
45:30Very good. Well done.
45:32So, I'm sending you to the Crystal Maze Live Experience.
45:37London.
45:38So, you have fun,
45:39and I'll see you on the next task, all right?
45:42Thank you, Lord, children.
45:43Thank you, Karen. Thank you, Karen.
45:44Thank you, Tim.
45:47He's so happy!
45:50Well, go away.
45:52Speak amongst yourselves.
45:54But I can tell you,
45:56it's going to be pretty tough when you come back in here.
45:58Okay?
45:59Off you go.
46:08Welcome to the Crystal Maze.
46:10Let's go!
46:12It feels amazing to finally win a task.
46:14It's been a long time coming,
46:16but hopefully this is the start of something new.
46:18Okay, Abby, I think you need to get the skulls
46:20and step on the skulls to get round.
46:22My strategy is to become project manager one more time and win.
46:26That would put me on a hat trick,
46:28and Lord Sugar would surely put me into that final fight.
46:31Will you start the farms, please?
46:38One thing that I loved about this task,
46:40it allowed me to show a different side of myself
46:41and really show Lord Sugar and the other candidates who I really am.
46:45Cheers to all our hard work.
46:47Cheers to the day.
46:52I think that price mark of $180 was unrealistic.
46:56But it was a collective decision.
46:57We were going to go for $180.
46:58But starting at $180 and dropping to $54,
47:01is extraordinary.
47:03The failure of this task lies with Simba and Megan.
47:07I don't know why they've gone for the highest food point.
47:09It's crazy to have done that.
47:11The actual food spent was extortionate.
47:13They got their food for £9 and ours was £25.50.
47:16The £9 that they went down to, that was their lower end.
47:19Why didn't we choose the lower end?
47:21I think the failure really lies with Mark
47:23and the ticket-selling team.
47:24You didn't sell the immersive event properly.
47:26The guests didn't know what it was.
47:28How in God's name have you not thought about it and gone,
47:31do you know what, it's a profit task.
47:32Let's go for the lowest end of food.
47:34Because you wanted us to sell tickets
47:36at £180 per person.
47:38I think the failure of the task lies with Megan.
47:40I think that she's completely overspent on the food.
47:42If we would have spent the same amount as the other team,
47:44we would have had almost £600 back in the profit.
47:55Could you send the candidates in, please?
47:57Yes.
48:10Anybody good at maths here?
48:13Yeah, I'm not too bad at maths.
48:14Maybe I've just arrived from the planet Mars, OK?
48:18Is that what you do in your business?
48:19You spend more on your cost of goods than you do on the sales?
48:23No, I know the location of where my business is placed.
48:25I didn't know the location of Shropshire.
48:27I was working off, you know, Greek.
48:30It's nothing to do with a bloody location.
48:32It's to do with simple economics, simple maths.
48:37Yeah, we didn't sell the tickets,
48:38but we did speak to about 50 to 60 people
48:40and every single one of them said,
48:42you're in Shrewsbury.
48:44You're not in London, guys.
48:45You need to move on.
48:46It wasn't the people of Shrewsbury.
48:47It's the description of what you were selling was incorrect.
48:50I think they definitely understood the concept, though,
48:53because we were sort of having a joke with them.
48:55Victoria, Victoria, they did not.
48:57They expressed it to these guys.
48:59They expressed it to me.
49:00None of them knew they were going to be prisons for the day,
49:03which is why they paid a low price.
49:05Seems to me you defrauded yourself.
49:07Anyway, when you heard this amount of money that they had spent,
49:12did it not ring bells to you lot?
49:15It did, but we didn't realise...
49:17In what way?
49:17In what way?
49:18Simple maths, simple maths, you know?
49:21I charged 10 quid to kill a rat, right?
49:23There's only two rats.
49:25That's 20 quid.
49:26But I've spent 30 quid on rat killer.
49:29Does that make any sense to you?
49:31It does make a lot of sense, but, I mean, you know,
49:33why did we add the booze anyway?
49:34Because they were prisoners for the day.
49:36Because you were wanting to sell these tickets at £180 mark.
49:39I don't think you understand.
49:40I made the executive decision to go for the decent food
49:43and to give them a drink as well.
49:44It's a profit task.
49:44To give them value for money.
49:46At the start of the day, I'd worked out some costumes,
49:48and I started off saying we should cost for £20 per head,
49:51and you spent way over that.
49:53If you're flying in first class, do you get served coach food?
49:56Yeah, but these people aren't flying in first class,
49:57they're coming to the prison.
49:58But they're paying £108 a ticket.
50:00They're not paying £108 a ticket in first class.
50:02They're not even getting on economy for that.
50:04It literally makes no sense.
50:06It's a metaphor.
50:06On top of that, when you heard the news about how much they'd spent,
50:10you kind of, like, poured more oil on the fire,
50:14and you paid the magician £300.
50:17I pulled the team aside before any deals were made,
50:20and I was really pushing for us not selling the tour with the magician
50:24and just selling it without, and then in that way,
50:26we wouldn't have had the extra cost of the magician.
50:28So, what, you said no?
50:29Yeah.
50:30Well, I said, look, we'll take the money at £50 a ticket,
50:32we won't have the magician,
50:33and the MD was like, we want the magician.
50:35Also, with the food, I worked it out,
50:37and even if we'd have gone for the lower option on the food,
50:39we'd have still lost this by a long shot.
50:41No, cos I think if you would have negotiated down,
50:43like, even the lowest option for your price was £15,
50:45so you definitely could have...
50:45But we would have still lost, even if we'd have gone for that.
50:47No, but you definitely could have negotiated that down as well.
50:49But the point is, we would have still lost.
50:51But that's not the point, we would have still lost,
50:52because the margins weren't there with the ticket price.
50:54Do you know what?
50:55I'm not even going to ask you,
50:56you're bringing it back into this boardroom.
50:58I'm telling you, you three are coming back in this boardroom, OK?
51:02You two, go back to the house, OK?
51:04Good luck, sugar. Thank you, Karen.
51:05Tim, thank you.
51:12Right, I'm going to speak to Tim and Karen.
51:16Step outside and I'll call you back in shortly.
51:18One of you's going to go home today.
51:20Thank you, sugar.
51:28Mark runs a business, and so far, all he does is make excuses,
51:33as far as I'm concerned.
51:34Even when Mark knew the cost of the food and drink,
51:37he still went with the entertainment.
51:39Yeah.
51:40You should have been thinking to cut costs, not add costs on.
51:44Victoria, she's quite bright.
51:46Victoria's on the selling team,
51:47and Alan, she didn't sell anything.
51:49I mean, they have to be responsible for the fact
51:52that they didn't sell all the tickets,
51:54and they sold them at a very low price.
51:57And Danny...
51:58Like Victoria, Danny is also responsible
52:00for the lack of sales in this team.
52:02Hmm.
52:03Well, thanks for that.
52:04I'm going to bring them back in
52:05and give them a final chance to convince me
52:08why they should remain in the process.
52:14Hi.
52:14Yes, could you send the three of them in, please?
52:26Your task was supposed to be an immersive prison experience.
52:31The irony is that they're the only prisoners I know
52:34that asked for their sentences to be extended.
52:38Yeah.
52:39It was so good they're trying to tunnel back in.
52:41Yeah, it's true.
52:42Yeah.
52:43It's true.
52:44The people who went to the thing said,
52:47bloody hell, I don't know how they did that
52:49for this amount of money.
52:50We tried to...
52:51I mean, members of the public would not pay anything
52:53over £25.
52:54Actually, I think Mark and Danny both had said
52:57when speaking to customers,
52:59how much would you pay for the tour?
53:00I wasn't actually saying that.
53:02That was what Mark was saying.
53:03We was asking about the price,
53:04and I think it was actually Mark that stepped in
53:06and said, what would you pay for this?
53:07Well, I had to because...
53:08I don't remember actually saying that.
53:09Well, I think...
53:10Well, I did say that because we were just getting
53:11pushback after pushback, excuse after excuse,
53:14so I thought, well, let's just gauge exactly
53:16what some of these people are thinking,
53:17and they were all saying £25 to £30 maximum.
53:19I was there.
53:21I was there.
53:21You did not sell the experience.
53:23I can't say it any more times.
53:26Not a bloody clue.
53:28Why should you remain in this process, Victoria?
53:31I've given 110% on every single task,
53:33and I've always tried to claw back profits
53:35or gain extra profits, even...
53:37We haven't done it in this task, did you?
53:39I definitely did.
53:40I think when it came to it and all the negotiations
53:43have been done, I specifically said that the numbers
53:45didn't work, we shouldn't have the magician.
53:47What about you, Dani?
53:48I think I've put in an absolutely solid shift
53:50consistently throughout this process.
53:52I always do keep an eye on profit, and obviously...
53:55Well, why didn't you keep an eye on it this time?
53:57Because in this case, I was on the sales team.
53:59I was out there pushing.
54:00I was being relentless.
54:01You didn't sell that, did you?
54:02Well, I did actually make the suggestion
54:05that I feel did lead us to make sales in this task.
54:07Mark, why should you stay in this process?
54:10I mean, before the task started,
54:12I'd won more than any other candidate,
54:13five out of seven.
54:14Obviously, it's five out of eight now.
54:15Every time I saw the ship going off track,
54:18I always got it back on.
54:19But what I did also highlight was the fact that
54:21Megan had left that meeting thinking
54:24that we were getting £180 for these tickets,
54:26and it was instantly dropped.
54:27I did highlight that fact to you.
54:29Well, I mean, we had to drop the tickets.
54:30No-one was buying them.
54:31What were we supposed to do?
54:32Just stand there all day,
54:32trying to flog tickets at £180
54:34with people saying, piss off.
54:35OK, I've heard enough.
54:37I'm going to summarise.
54:38I don't want to hear any more from anyone.
54:42Danny, you can talk behind the legs off a donkey,
54:45but you didn't sell in this task here.
54:47If you read my business plan, I don't want to hear any more from you.
54:50Yeah?
54:51Do you understand that?
54:52Right.
54:53Just be quiet.
54:55Victoria, all you keep telling me is
54:59you did say, don't do this,
55:01and you did say, don't do that,
55:03but you didn't have any impression
55:05upon the project manager to make him do something.
55:09That's my concern.
55:12And, Mark, you're a businessman
55:14who has lost control of the profit and loss account.
55:22Danny, I'm not sure whether I've got confidence
55:25in your business acumen.
55:28Who chuggered?
55:29I said, I don't want to hear any more.
55:33But, Mark, it's never happened before to me
55:37in this process where the teams hadn't even kicked off yet
55:42and they're already in the red.
55:45So, it's with regret.
55:47Mark, you're fired.
55:49I think you could help Jimmy.
55:51Cheers, Tim.
55:51Can I?
55:59You better up your games, ladies.
56:02Up your games.
56:04I'll see you in the next task.
56:06Off you go.
56:07Thank God you.
56:24I think Lord Sugar will regret his decision.
56:26He would have got his money back within the first year
56:28if he had invested in me.
56:29But, as long as he knows that I'm the best rat catcher in town,
56:32that's the main thing.
56:35Guys, we're itching to know what happened in that boardroom.
56:38So, basically, he went, do you know what?
56:40I'm not even asking you who you're bringing in.
56:43You three are coming in.
56:44You two, get back to the house.
56:45It's literally like that.
56:48Yeah!
56:49Daddy!
56:51Oh, God, Daddy!
56:56I'm sorry.
56:58So, how was it?
56:59Like, we all got our chance to say our bit
57:02and, do you know what?
57:03I think it's got to a stage now
57:04where we should all just be so proud of ourselves being here.
57:07There's only eight of us now.
57:09Isn't that mad?
57:11Now, eight candidates remain.
57:15Lord Sugar's search for his next business partner continues.
57:21Next time...
57:22I want you to design a men's skincare product.
57:26That's way too hard to go.
57:27It's not, I think...
57:28Potions and lotions...
57:30It's actually marked Abby's skin.
57:32What?
57:33Creative differences...
57:34I would have gone with just a simple pot.
57:37And in the boardroom, all over.
57:40You're fired.
58:08You're fired.
58:09You're fired.
58:09You're fired.
58:10You're fired.
58:10You're fired.
58:10You're fired.
58:10You're fired.
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