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GamingTranscript
00:08I'm sending you to Dubai.
00:11Victoria laid out her local knowledge.
00:14People in Dubai, they pay good money.
00:16But her pricey pitch.
00:18The final, final number we can work with is 1,600 per person.
00:21Left her clients feeling short-changed.
00:24How many people here got hot plates so far?
00:26I will definitely get the food to you ASAP.
00:29Rochelle promised the delights of the desert.
00:32He would like for it to be as luxurious as possible.
00:35OK.
00:35But her away day ran dry.
00:37You guys are limiting water.
00:39In the boardroom.
00:40They asked for a refund of 60%.
00:43Victory for Victoria.
00:45You won.
00:46Wrap knuckles for Rochelle.
00:48I'm so bitterly disappointed.
00:50But Joe was shown the door.
00:52You're fired.
00:54Now, ten remain to fight for the chance
00:57to become Lord Sugar's business partner.
01:094am.
01:12Hello.
01:13Lord Sugar would like you to meet him at St Paul's.
01:16The cars will be outside in 20 minutes.
01:1920 minutes, St Paul's.
01:22Morning, lads.
01:23St Paul's is where we're off to.
01:24What do you guys reckon it is?
01:25I don't know, maybe it's marriage.
01:27What's St Paul's?
01:28I think that's the big church dome thing.
01:30I've been to the rooftop bar.
01:32Yeah, maybe it's designer cocktail.
01:35Danny, with that winning hair,
01:37today is your day to shine.
01:38Yes, Marnie, as project manager.
01:52Regardless of the nature of the task,
01:56I'm definitely going to put myself forward
01:57for project manager.
01:58I'm not wasting this outfit on not being PM.
02:01I'll be fuming.
02:03LAUGHTER
02:07In the heart of the city of London...
02:10St Paul's.
02:14One of the most famous cathedrals in the world.
02:18A monument famed for its iconic design.
02:24MUSIC PLAYS
02:39Good morning.
02:40Good morning, Lord Shagr.
02:42And welcome to St Paul's Cathedral.
02:45Originally set up for the choristers,
02:48there's been a school associated with the cathedral
02:51for 900 years.
02:54Now, for your next task,
02:55I'd like you to design
02:56a brand-new children's lunchbox.
03:00Aimed at six- to eight-year-olds,
03:03you'll also create an accompanying app
03:06that encourages healthy eating.
03:10Once you've created your lunchbox and app,
03:13you'll pitch it to two major retailers.
03:15The team that secures the most orders will win,
03:19and on the losing team,
03:21at least one of you will be fired.
03:23So I'm going to mix the teams up a little bit.
03:25I'd like Simba and Danny
03:27to swap with Sahel and Marnie.
03:35So, everything clear?
03:36Good luck.
03:37I'll see you in the boardroom in a few days' time.
03:40Off you go.
03:43Two days to take a bite out of the market
03:46by creating a children's lunchbox and app.
03:49So, Apex, it's good to be here.
03:52Welcome.
03:53First on the menu,
03:54pick a project manager.
03:57This is the perfect task for me.
03:58I have a martial arts business.
04:00We focus a lot on kids at the six- to eight market.
04:02I know it pretty well.
04:03I also would like to spot myself at 4 p.m.
04:05I don't know much about children,
04:07but I think this task will be won or lost
04:09on the design element
04:10and the creativity element.
04:12And I do think I'm strong in that area.
04:14With that said, you know,
04:14design is something like this.
04:15I haven't done it before,
04:16but visions-wise,
04:17I think I'm one of the strongest people
04:18to be leading this.
04:19I think, Sahel,
04:20you've got the experience with children.
04:22I personally would put my trust in Sahel today.
04:24I vote for you as well.
04:25I think in the interest of time,
04:26let's just say it's you.
04:27Great. Perfect.
04:28Well, let's get cracking then.
04:33Product design is something
04:34I do on a daily basis for my company.
04:37Already heading up the other team...
04:39..and I would really, really love
04:40to take the reins on this task.
04:41OK, Debbie, it is.
04:43OK, perfect, guys.
04:44Salon owner Dani sets out her vision.
04:48My initial concept,
04:49I would love to base in a secret garden.
04:51I had the idea of a character called Munch,
04:54and the brand name would be Munch Loves Lunch.
04:56And I was thinking a caterpillar.
04:58The only thing about the caterpillar
04:59was maybe it was just a bit too young
05:01for the six- to eight-year-olds.
05:02Yeah, and we could even,
05:03rather than kind of looking like
05:04your standard caterpillar,
05:05there could be a different fruit
05:06or a different bed
05:07on each kind of little section of him.
05:09Friendly face.
05:10But let's just remember,
05:10six- to eight-year-olds,
05:11they're normally watching, like,
05:13you know, older cartoons.
05:14Colour-wise, I was thinking green,
05:17yellow, orange,
05:17something really bright and appealing.
05:20Perfect, guys.
05:22I'm just not really sure
05:23whether a caterpillar
05:24is something that is going to relate
05:26to the target market
05:27of six- to eight-year-olds.
05:28I feel like it's more preschool vibes.
05:30But I think we're definitely
05:31all on the same page here.
05:36Crowdsourcing concepts from his team.
05:38Let's quickly whiz around the room
05:39and see what everyone's got.
05:41Sir Hale.
05:42My idea is a treasure chest lunchbox,
05:45and the character could be a pirate,
05:47and I thought that the app could be a map,
05:49and at which point the kid has to eat the food.
05:52Each food that they represent a key,
05:54and the key will then open the box.
05:55But definitely the treasure chest,
05:57the idea was really good.
05:58I've actually drawn it out,
05:59and I've also drawn out
06:00what I would envision the app to look like.
06:02Have a look at it if you want.
06:04That's interesting.
06:04That's exactly what I've got as well.
06:08Treasure chest.
06:09I think that's a good one to go with.
06:12I drew a really elaborate picture
06:14of a treasure chest.
06:15I had a very clear vision,
06:16and then I looked over,
06:18and Sir Hale had a very simplistic version
06:20of what I'd drawn.
06:21I feel like someone's copied my homework.
06:23A treasure chest lunchbox.
06:24How does that sound?
06:25That sounds good.
06:26Great.
06:28On the other team...
06:29So the team split on the branding team
06:31is going to be me and Mark,
06:32and on the app team,
06:33it's going to be Simba, Vic,
06:35and you, Megan.
06:36While Danny runs through responsibilities...
06:38Simba, I would love it
06:39if you could be the sub-team leader
06:41for that team.
06:42Be honoured.
06:42Yeah?
06:43Perfect.
06:44So, Marnie, Rochelle, and Abby,
06:48I'm happy to put you guys
06:49on the app team,
06:50but you would also need to design...
06:52I would really prefer to be
06:53on the branding and logo.
06:54I think I've got the vision
06:56of what it would look like.
06:57I've even got names,
06:57and I think I'd be stronger there.
06:59The character design
07:00is going to be one of the key parts.
07:01I feel like you'd be great
07:02at creating the actual pirate
07:03and coming up with those ideas.
07:05I've made my case.
07:06I think I should be
07:07on the branding and logo team.
07:09Okay.
07:10I mean, in terms of design in the box,
07:12we've got it there.
07:12I think that's going to be simple enough.
07:13The name and logo,
07:14that would be very, very simple as well.
07:16So, here's what I'm thinking.
07:17One, two, three,
07:17you guys should be on the app team.
07:20Okay, cool.
07:22Marnie has all the ideas,
07:24and she wanted to go on the branding team.
07:26So, Hale said,
07:27oh, no, that's far too simple.
07:29You go and do the app.
07:30I'll go and do the branding.
07:31I mean, it's simple.
07:32Is that why he wanted to do it?
07:34Okay, right.
07:35Sub-team leader.
07:36I think a lot of that
07:38was sort of ideas
07:40that I was thinking anyway,
07:41so I'd be happy to.
07:42Marnie, you're on the same page as me,
07:44but what I'm going to do
07:45is put you, Rochelle,
07:46as sub-team leader.
07:47Great.
07:48Amazing.
07:5211am.
07:54Half of each team head off
07:55to create lunchboxes,
08:00while the rest get a chance
08:01to chew over the app.
08:04I just don't think
08:05we're in the right teams.
08:07I agree, 100%.
08:08I think Sahel sort of had it in mind
08:11where he wanted to be,
08:12and then plotted us all around that,
08:13as opposed to
08:14what would have genuinely
08:15made the most sense
08:16for the task.
08:17Yeah.
08:20Central London.
08:22Base for both teams.
08:24Hi.
08:25Hi, my name is Simba.
08:26Nice to meet you.
08:26And this is my team.
08:27Leading animation company,
08:29King Bee.
08:30So this would be
08:31a good sort of foundation.
08:33Sure, sure.
08:33Brilliant.
08:34creating a character
08:35for their brand.
08:36We would like to start
08:37drawing our pirate.
08:39We want to go
08:39with a darker skin tone.
08:41Court advocate Marnie
08:42argues her case.
08:45So we could get it
08:46a little bit more
08:46like that, Kate.
08:47And then a tiny bit smaller.
08:49Hold on, one sec.
08:50Let's just give her
08:50like one instruction
08:51at a time.
08:52Okay.
08:54And then ears either side
08:56can just be copy and pasted.
08:57I wouldn't even worry
08:58about the ears at the moment.
08:59I'd worry about
09:00just getting the body down.
09:02Maybe one arm bent
09:03so we're getting that
09:04sort of, you know,
09:05hand on hip
09:06on that side.
09:07Yeah.
09:08Color-wise, I think...
09:09Let's try the purple.
09:11We want it to be
09:11interactive.
09:12I don't think we should
09:13go purple.
09:14I just don't think
09:15purple works for
09:16the theme of what
09:17we're doing.
09:18I don't think purple
09:18is a pirate.
09:19I think we should go blue.
09:22It's very clear to me
09:24that Marnie is struggling
09:25with the fact that
09:25she is not the sub-team leader.
09:27She is continually
09:28trying to overrate
09:29my decisions.
09:29It's a principle thing
09:30and, unfortunately,
09:32so Hill made his decision
09:32and she needs to abide by it.
09:34So a big gold key.
09:35We'll do the silver hook
09:36and then we'll do it...
09:36I think gold.
09:37I think gold...
09:38No, I don't think
09:38gold and gold will work.
09:39I think you need to do
09:40the key gold
09:40and then the hook silver.
09:41Guys, I think do it gold
09:42because then it looks
09:43like the hook of a chain.
09:47Just to make sure
09:48that we are appealing
09:48to six to eight-year-olds,
09:49we should make the caterpillar
09:50as human-like as possible.
09:52Set on giving their
09:53caterpillar street cred...
09:55We should add some
09:56accessories as well
09:57just to make this
09:57character a bit more cool.
09:59Megan, Simba and Victoria.
10:02So I'm thinking
10:02like the caterpillar's feet,
10:04it's like the trainers on there
10:05and I think it would be
10:06a nice idea
10:07to have a watch on there as well.
10:09Maybe we can add a cap.
10:10Are we going backwards
10:11in the cap?
10:12Yeah, we're going backwards.
10:13We've got to keep it cool, Matt.
10:15So for the face,
10:15can we get the eyes
10:17and a smile with teeth?
10:19Yeah, and then
10:19can we have the teeth white?
10:21The caterpillar is naked.
10:23If we draw pants,
10:24we're going to lose
10:24the features of the legs.
10:25So I just think
10:26a T-shirt would be enough
10:27and we'll have that
10:28in red, please.
10:30Yeah.
10:31I think we've got
10:32a cool kit there, guys.
10:37At creative agency,
10:38Isabel...
10:39Because the lunchbox
10:40is in the setting
10:41of a secret garden,
10:42I feel like a leaf
10:43would be really apt.
10:44Salon owner, Dani,
10:45highlights her plan.
10:48The base colour,
10:49what are you thinking?
10:49I think it would be
10:50good to do something
10:51other than green.
10:52I think I'd go
10:53as neutral as possible.
10:54So white's...
10:55I think white
10:56is just going to be...
10:57It's going to look plain.
10:58Yeah, I mean...
10:58Yeah, I was thinking
10:59banana yellow,
11:00which would work
11:00quite nicely with the green.
11:02Yeah, I mean...
11:02Perfect.
11:03So, James,
11:03I've done a really brief sketch
11:04of what I think
11:05this leaf could look like.
11:07So, basically,
11:08the bite mark
11:08needs to go inwards
11:09as if you used to
11:10bite into it, like...
11:11Yeah.
11:12Just conscious of taking
11:13too much out
11:14with that bite mark.
11:14If it takes too much out
11:15of your lunchbox,
11:16people aren't going to be able
11:17to get their own sandwich in there.
11:18Can we zoom that out
11:19a little bit
11:19and just see what
11:19that looks like?
11:21Yeah, I think that's cool.
11:24A key to winning this task
11:26is going to get
11:26six to eight-year-olds
11:27to pester their parents
11:28to get them
11:29the coolest thing
11:29since sliced bread.
11:31At the moment,
11:31I don't think you can
11:32put half a slice
11:33in that thing.
11:33There's no space
11:34with all the bite marks
11:35and the leaf indentations.
11:37That definitely looks
11:38like a leaf
11:38with a bite out of it,
11:39doesn't it?
11:39Yeah.
11:40Yeah, perfect.
11:44Next door...
11:45We are looking
11:46at this treasure chest
11:47sort of thing
11:47that we've got here.
11:48Putting together
11:49their pirate-themed
11:50prototype,
11:52Bradley and Sahaya.
11:54So in terms of the colour,
11:55obviously treasure chest,
11:56we do want to make it
11:57pop out.
11:58So primary colour brown
11:59is what we'll go with.
12:03It looks bland.
12:05It looks very bland.
12:06What else do you think
12:07we can add to it?
12:08Let's make these bits
12:10look like the wood.
12:11So we've got a wood grain.
12:12OK, let's go ahead
12:13and do that then, please.
12:14Something like that.
12:18Let me just think.
12:20No, I don't like it.
12:21If we can just get rid of that,
12:22please.
12:22We can just go back
12:23to the solid brown colour.
12:24That looks good.
12:27Let's just look at this
12:27with a set of fresh eyes.
12:29If you were to see that
12:30and you had children,
12:31would you buy that
12:32from the shop
12:33for your children?
12:35I would, personally.
12:36I mean, it looks like
12:36something which is
12:38different and unique.
12:43When you're designing
12:44a product,
12:44it is full of energy
12:46and ideas
12:46and you bounce things
12:47off each other,
12:48you try different things.
12:50I mean, this was
12:51two blokes in suits
12:52drawing a brown box.
12:54Maybe they should have
12:55let Marnie come here.
12:57We brought it to life,
12:58basically, which is good.
13:02Mid-afternoon.
13:03I actually think
13:04we should go for a quiz
13:05on different food type questions.
13:08Creating an app
13:08to give their pirate brand
13:10a boost.
13:10They would get a key
13:11if they get the quiz right
13:12and then them keys
13:14would unlock the box
13:15and that would be
13:16the result of the game.
13:17Marnie, Avi and Rochelle.
13:19Yeah, let's put quiz in.
13:22Yeah.
13:22Okay, so first question.
13:23Where does vitamin C come from?
13:25You could just put
13:27vitamin C is found
13:28in all fruits.
13:29Which of the following
13:30has vitamin C?
13:31Well, you know what I'm saying,
13:32though, like...
13:32I have the statement
13:33at the start.
13:34Okay, fine.
13:35Can we have this next question?
13:37Sorry, guys,
13:38can I just speak?
13:39We're talking over each other.
13:40I really want to get this done.
13:41So how many calories
13:42do you need to eat a day?
13:43Let's actually talk to them
13:44about what a calorie is.
13:45What is a calorie?
13:46A calorie is...
13:47A unit of energy.
13:48Perfect.
13:51The app is meant
13:52to be fun and enjoyable
13:53and you use it
13:54while interacting
13:55with your lunchbox.
13:56I mean, this is
13:57calorie controlling a child.
14:00Where's the fun in that?
14:02So I think the concept
14:04should be
14:04you have your caterpillar
14:05and all you're doing
14:06is feeding, watering
14:07and exercising it.
14:09Creating an app
14:09for their leaf-shaped lunchbox.
14:11It's a bit like those things
14:12that we used to have...
14:13What are they called?
14:13The entamogotchi?
14:14Yeah.
14:14And the aim is
14:15to get it bigger and bigger
14:16and stronger
14:17so that eventually
14:18it can turn into a butterfly.
14:20Megan, Simba and Victoria.
14:23So my initial idea was
14:25to do a background
14:26of a garden.
14:29Yeah.
14:30And each action button
14:31at the bottom
14:31can be colour-coded
14:32and then it keeps it
14:33nice and easy to grasp.
14:34With the feeding,
14:35obviously you've got like
14:36forks or something like that,
14:37a knife and fork.
14:38Yeah.
14:38Same with the water,
14:39a water bottle
14:40and same with the exercise,
14:41maybe...
14:42A trainer?
14:43A trainer.
14:44She's got trainers on?
14:45Yeah.
14:45He's ready to go?
14:46Can we add Larry in please there?
14:47Where are you, Larry?
14:48Come join the party.
14:49And then a leader scoreboard.
14:51Can't we incorporate
14:52the butterfly element here?
14:53So we'll have the images
14:55of the caterpillar
14:56but they'll move
14:56into the butterfly
14:57and that'll be the reward
14:58at the end of the system.
14:59You're another step closer
15:01to unlocking your butterfly.
15:02Yeah.
15:03Unlocking your full potential.
15:04Yeah, yeah, yeah.
15:05That's it.
15:07Looking at the team's app,
15:09it's very basic.
15:11There's a rudimentary overview
15:12of eating, drinking
15:14and doing a bit of exercise
15:15but in a really congested market
15:17of high-end apps
15:19for this target age group,
15:20I'm not sure
15:21how it's going to stand up.
15:23Woo!
15:24Happy as Larry.
15:25Are you all happy as Larry?
15:26Happy as Larry.
15:27Super happy.
15:30Next door.
15:31We're looking for
15:32an underwater animated scene.
15:35For team pirate.
15:36I think this one here.
15:39Choppy waters.
15:41It is our launch page.
15:42I really feel
15:43that it has to stand out.
15:44If you could just go down, Kate.
15:46We really need to work
15:47on the time of it.
15:47It doesn't matter.
15:48Just choose one.
15:49Just choose one.
15:50Side, side.
15:50We've got the whole animation
15:51to do.
15:52OK, I know,
15:53but we need to get
15:54the launch page done.
15:55We need to put this together.
15:56Can you just press back,
15:56back, back?
15:57Hold on a sec.
15:58Can you just press back,
15:59back, back, back?
15:59Please, can we just pick
16:00one of them?
16:01Here we go.
16:01Scroll up and use this image.
16:03Let's go with that.
16:05We finished it.
16:08It was chaos in there
16:09and they've run out of time
16:11to do the valuable things
16:12like add music.
16:13Kids love music.
16:14It's engaging.
16:15It can lift their mood.
16:17They haven't got any.
16:18Let's go with that
16:19and then let's please
16:20get on to the animation.
16:21Yes.
16:226 p.m.
16:25Brainstorming brand names.
16:27Have you got anything?
16:28Platinum Pirate Adventures.
16:30Bradley and Sahail.
16:32I think this should relate
16:34back to the food element.
16:35The overall job of a lunchbox
16:36is to keep the lunch fresh.
16:38What else would you say, though?
16:40Pirate fresh, treasure fresh.
16:42Treasure fresh.
16:43If you heard that,
16:43would it relate to a pirate?
16:46We're talking about
16:47very treasure here.
16:50This is going to be
16:53a tough choice to make.
16:57If you're not happy with it,
16:59I don't want to force you
17:00into a decision.
17:01I personally think
17:02Platinum Pirate Adventures.
17:06I put some really good ideas
17:08forwards and a lot of them
17:10were not listened to.
17:11It was quite frustrating at times.
17:12I just felt like I was
17:13banging my head up
17:14against the wall
17:14because the name
17:16just doesn't match
17:17what we set out to do.
17:19Right, so final name.
17:20Platinum Pirate Adventures.
17:24What about munch a lunch?
17:26I know it's quite like
17:26a long word,
17:27but it's quite like
17:28a word that does
17:29roll off the tongue.
17:30Name signed off.
17:32Next, for project manager Danny.
17:35We would like to start
17:36by creating
17:37five different
17:39fruit and veg.
17:40Lay down a logo.
17:42If we could start
17:43by making a strawberry first.
17:45Yeah, I think like that's good.
17:47What I do like about these
17:48is they're kind of
17:49childlike sketches.
17:50Yeah, perfect.
17:51And then if we can have
17:52the head attached to that
17:53but a little bit bigger.
17:54We need the words
17:55munch in big black letters
17:57across the fruit.
17:58Something childlike.
17:59A bit more childlike.
18:00That's perfect.
18:01That's it.
18:01That's what it looks like.
18:02Yeah, that looks like
18:03a kid would enjoy that.
18:04Can we have
18:05a lunch written underneath?
18:07And if we could
18:07sort of have them
18:08going like in a swell
18:09that would be really cool.
18:10I actually think
18:11that looks really good.
18:14The team's logo
18:15is really good
18:15for preschoolers
18:16but this is for
18:18six to eight year olds.
18:19This is not
18:20shouting cool at all.
18:22Yeah, I like it.
18:23Plain and simple, isn't it?
18:25We've not overcomplicated
18:26it too much.
18:30For the rest of the team...
18:31I've got something here.
18:33So, hi friend.
18:33My name is Larry.
18:35My lunch is what I carry.
18:36Unlock my potential
18:37with food that's essential.
18:38Yes! Yeah.
18:39Having come up
18:40with the content
18:40for their app,
18:41Simba brings Larry to life.
18:44Can you push
18:44your shoulders up?
18:45Maybe push that arm
18:46up a bit more.
18:47The other one.
18:47To the one.
18:48OK.
18:49Hi, friend.
18:56My name is Larry.
18:58My lunch is what I carry.
18:59Unlock my potential
19:00with food that's essential.
19:01Do you know
19:01what makes us grow?
19:03Five a day
19:03keeps the doctor away.
19:05Five a day
19:05keeps the doctor away.
19:07Five a day
19:07keeps the doctor away.
19:09Yeah!
19:10Yeah!
19:13The song is hitting
19:14the target market.
19:15It's a little bit cool.
19:16We've made it a little bit
19:17more like a rap
19:18and I think that
19:19that'll be really relatable
19:20to these kids.
19:21We're done!
19:22We're done!
19:22We're done!
19:23Yeah!
19:24I think so.
19:25Whoa!
19:25Can you leave me hanging for us?
19:26Oh, sorry, sorry, sorry.
19:27Woo!
19:29Okay, and action.
19:31Ahoy there, mateys.
19:33It seems I've dropped
19:35me treasure chest.
19:37Playing the part of a pirate
19:39deep down
19:40in the bottom
19:42of the ocean.
19:43City banker, Avi.
19:46Voyagers!
19:47I need
19:48your
19:49help!
19:50Avi, rather than
19:51putting your hands forward
19:52and let this to the side
19:53keep them to the side
19:54and give one
19:55like really strong movement.
19:57Can we get this recorded
19:57ASAP?
19:58Are you ready?
19:59Yeah, and also
19:59with the legs.
20:00Get the legs involved.
20:02That's it.
20:02That's it.
20:03Really fun
20:03but strong movement.
20:04Let's get this
20:05recorded ASAP.
20:07Yeah, just keep
20:08full confidence.
20:09Go.
20:11If Rochelle
20:12had just let me
20:13take control
20:13if she pushed
20:14her ego to the side
20:15and allowed me
20:15to run with the vision
20:16that I had
20:17I would have been
20:17able to move
20:18a lot faster
20:19get more of those
20:20cues in
20:20and give Sahel
20:21more of what he wanted.
20:22Okay, we really
20:23need to get this done.
20:24Wave, shake,
20:25point, bicep.
20:26Let's get that done.
20:27So the first one
20:28you want is a wave, yeah?
20:29The first one was
20:29the point, the calories one.
20:31It was just the point.
20:359pm.
20:37Brands built.
20:38Do you know what?
20:39That's not bad at all.
20:40You know, it could
20:41definitely be worse.
20:43Apps signed off.
20:44Larry has come to life.
20:46He's got a sick
20:47and new
20:48banging rap.
20:49Tomorrow,
20:50the pitches.
20:597am.
21:00Shall we have a look?
21:01I think so.
21:03For Dani.
21:04Oh, okay.
21:05I think that's quite cool.
21:07First look
21:08at her leaf-shaped
21:09lunchbox.
21:12It's not that bad.
21:14I mean, yeah,
21:16it's all right.
21:17The only thing
21:18is that it's too young.
21:19I just have the concern
21:20across the whole board
21:21that if this was
21:22pitching to, like,
21:23two to three-year-olds,
21:25I genuinely think
21:25it would be, like,
21:26so perfect.
21:27Yeah.
21:27With the character
21:28that we've got
21:29and the message
21:30that we were trying
21:30to portray,
21:31I feel like
21:32I don't really know
21:33how else we could
21:34have done it.
21:34I'm just saying it now
21:35because I feel like
21:36this will come back
21:36in the future of research
21:37and I just want us
21:38to have answers
21:39and, like,
21:39be confident
21:40going into the pitch.
21:42I do think
21:43that it is
21:44a little bit babyish.
21:45I am concerned
21:46that that is going
21:46to be something
21:47we're going to come up
21:47against,
21:48but I feel like
21:48we're going to be able
21:49to combat that really well
21:50because we've done
21:50a good job with the app
21:51to make sure
21:52we're bringing
21:52that age range
21:53up a little bit.
21:53One thing,
21:55it's important
21:55that it's practical.
21:56We're thinking
21:57maybe an apple,
21:58a sandwich,
21:58a juice.
21:59Would it all fit in there?
22:01This would be
22:01what they just put
22:02their sandwiches in,
22:02I'm assuming.
22:03Their sandwiches,
22:03OK.
22:08Presenting his prototype.
22:09This is the lunchbox.
22:12Project manager,
22:13So this is what we have.
22:16Platinum Pirate Adventures.
22:18So it's Platinum Pirate...
22:21Pirate Adventures.
22:22Platinum Pirate...
22:23Platinum Pirate Adventures.
22:25Platinum Pirate Adventures.
22:26Is it Pirate or Pirates?
22:27Platinum Pirate Adventures
22:29is what we've got.
22:30Hopefully it's strong enough
22:31to be a brand
22:32rather than just
22:32kind of like
22:33a lunchbox thing
22:33and that's it.
22:34But I'll be honest,
22:35I struggled to say
22:36that just then.
22:37Could you have called it
22:38something like
22:39Platinum Pirate's Lunchbox?
22:41Potentially.
22:42That's not something
22:43which came up
22:44when we were coming up
22:44with names,
22:45but it could have been.
22:48I am feeling
22:49very, very, very frustrated.
22:51I really feel like
22:53I've been placed
22:53on the wrong team.
22:54I should have took
22:55control of branding.
22:56That was my area.
22:57I've proved myself
22:58in the past with it.
22:59Sahil has really
23:00missed the mark.
23:01I think if we do
23:02encounter criticisms
23:03it will be more sort of
23:04it's not bright and vibrant.
23:06But then again,
23:07this is a prototype.
23:13Hoping Simba's song
23:14hits the high notes.
23:18Yeah, it's the best thing.
23:20Danny's app developers.
23:22I think he's cool.
23:24We're going to play the game, yeah?
23:25Yeah.
23:26So obviously,
23:27with Larry,
23:28we feed him
23:28and then his hunger levels
23:30go to 100%.
23:31If you exercise him,
23:33his health is at 100% as well.
23:34And that's the app.
23:36The only thing I would say
23:37that would concern me
23:37is that it's too basic.
23:38You have to literally
23:39constantly play the buttons.
23:40So there's also
23:42a reward scheme with this.
23:44The bigger and bigger
23:45that he gets,
23:45the closer he comes
23:46to metamorphosis
23:47where he becomes a butterfly
23:48and that's how
23:48he completes the game.
23:49It'll be good to see
23:50what the consumer research
23:52say about this
23:53because obviously
23:54they're the ones
23:54that are actually
23:54going to be playing it.
23:55Do you know what?
23:56It might not necessarily
23:57be to everyone's taste
23:59but there are going
23:59to be a lot of kids
24:01that are going
24:01to be into this.
24:05Oi there, matey.
24:07Next door.
24:08It seems I've dropped
24:10me treasure chest.
24:12Avi's pirate
24:13gets his premiere.
24:14Voyagers,
24:15I need your help.
24:19What is a calorie?
24:21So it's a unit of temperature,
24:22unit of time,
24:22measure of energy.
24:23So we've got the key.
24:26I've finished the game.
24:27Nothing's happened.
24:28What happens now?
24:33One thing, guys,
24:34that I've just realised
24:35we didn't do
24:37is have a moment
24:39at the end
24:40of the key.
24:41I was going to say,
24:42what happens when you win?
24:43Yeah.
24:44As soon as I've answered
24:45all the questions,
24:46that's it, it's finished.
24:47Yeah.
24:48It's a bit of an anti-climax,
24:49isn't it?
24:49One thing that I will highlight
24:52is actually we didn't get
24:53an opportunity to put music
24:54so actually in hindsight
24:55it's pretty boring.
24:58The app that the sub-team
25:00have created,
25:01the quiz itself
25:02is boring.
25:04I think trying to keep
25:05an attention span
25:06of a six to eight year old
25:06is going to be really difficult
25:07with what we've created.
25:09We have two pitches.
25:10For the first pitch,
25:11I'm going to keep
25:12the teams the same
25:12and myself and Bradley,
25:14we are going to go off
25:14and do that pitch
25:15and then you three
25:16to the consumer research.
25:17Do you guys feel okay
25:18with that?
25:18Yeah.
25:19Let's do this.
25:2310am.
25:26While half of each team
25:27head off to their first pitch,
25:30the rest will seek out
25:31feedback on their brands.
25:35From this morning's meeting,
25:36I just hope that they
25:38can carry it with confidence
25:39and don't take that
25:41negative energy in with them
25:43because it's infectious.
25:44If they don't back it,
25:45the people they're selling to
25:45aren't going to back it.
25:46Oh, very true.
25:49First for Larry the Caterpillar,
25:52Kidley.
25:53Hi.
25:55One of the UK's biggest
25:56online children's retailers.
26:00We have chosen the logo name
26:02of Munch a Lunch
26:03and we want to give parents
26:05with other...
26:09Sorry.
26:10We want to enable parents
26:11to give their children
26:13a positive reinforcement
26:14to encourage them
26:15to literally munch
26:16on their lunch.
26:17I will just pass you
26:18over the lunchbox as well
26:20so you can have a look
26:20for yourselves.
26:24So, we're just going
26:24to give you a quick sneak
26:26peek of the initial part
26:27of our app.
26:29My name is Larry,
26:30my lunch what I carry.
26:31I love my potential,
26:32we'll do that's essential.
26:33Do you know what makes us grow?
26:35Five a day keeps the doctor away,
26:37five a day keeps the doctor away,
26:38Yeah!
26:42So now you've got Larry here.
26:44The aim of the game
26:44is to keep his levels
26:45at a hundred percent
26:46and you keep tapping along
26:48and Larry's exercising
26:49and keeping hydrated
26:51and we're also meeting
26:52his hunger levels.
26:54And as you do that,
26:55you unlock your levels
26:57and again,
26:57you make sure
26:58that you're happy
26:59as Larry.
27:01So, I actually quite like it.
27:06But I like it for three-year-olds.
27:10I can't see a seven-year-old
27:11going into the lunchroom
27:12pulling a leaf out of his bag
27:14and feeling cool.
27:17What we believe is that
27:18with the branding
27:19that we've kind of put
27:20the app together as well
27:21so we wanted synergy
27:22across both of them
27:23and with the app
27:24it is a game that does appeal
27:25to the older age range
27:27of children.
27:28I don't think it does.
27:30So, I'm not talking
27:31about the box.
27:32I'm talking about
27:32everything I've seen.
27:33It's for three-year-olds.
27:37As a lunchbox itself though,
27:39it's a very awkward shape
27:41so it would be a bit challenging
27:42to put a sort of
27:43a square sandwich in there.
27:45So, is that something
27:46that you thought about?
27:49You know,
27:50there are a lot of lunchboxes
27:51out there that, you know,
27:52the regular square shape,
27:54you know, it's generic,
27:55it's been done, overdone
27:55and maybe even they can
27:56incorporate that into,
27:57you know, how they make
27:58their sandwiches.
27:58They can fit into
28:00the shape of our box.
28:01I still think a lot of
28:02things are square
28:03that goes into the lunchboxes
28:05and it actually restricts
28:07what you could put in there.
28:10We'll definitely take that
28:11feed back on board.
28:12Take care.
28:12Thank you so much.
28:17Next, through the door.
28:19Yeah, we've got something
28:20very, very exciting
28:21for you guys today.
28:22Platinum Pirate Adventures.
28:24And hoping for a
28:25plain sailing pitch,
28:27Sir Hale and Bradley.
28:30Please keep it in mind,
28:31this is a prototype.
28:32A couple of extra features
28:33will be added to it.
28:34So, for example,
28:35the hinge,
28:35as well as a handle
28:36on top as well,
28:37as well as the logo
28:38on the front.
28:38Like we were saying,
28:39this is a prototype,
28:39so the colours will be able
28:41to pop just that
28:42little bit more.
28:42Guys, you keep talking
28:44about it's a prototype.
28:46You're selling this product
28:46to us today,
28:47so can we just focus
28:49on the benefits
28:51of the product
28:51and the features
28:51of the product
28:52and everything else?
28:53Absolutely, yeah,
28:53we will do as well.
28:55So, this is our main character,
28:56Pip the pirate.
28:58Ahoy there, mateys.
29:00It seems I've dropped
29:02me treasure chest
29:03deep down
29:05in the bottom
29:06of the ocean.
29:08Collect all the keys
29:10to unlock
29:11the chest
29:12and get me
29:14me lunch.
29:17So, what this is
29:19is an educational app.
29:20First question,
29:20what is a calorie?
29:23So, it's a unit
29:24of energy
29:25and there's the first key
29:26and then this is
29:27where the leaderboard
29:28comes in.
29:28So, where's the leaderboard?
29:30This is still
29:33in development stages.
29:34It's not working?
29:35This is just something
29:36that's still in development.
29:38I've got to be honest,
29:39guys,
29:39there's a lot of
29:40hypotheticals here.
29:41We're going to do this,
29:42we're going to do that,
29:42we couldn't finish this,
29:44this isn't quite this.
29:45Well, you're pitching here
29:46today for our business
29:48and I don't feel like
29:48I've got something
29:49I can buy.
29:51Absolutely,
29:51and do you know what?
29:52It is a concept.
29:53Maybe it's 70%
29:54of the way there,
29:55maybe 80%,
29:55but it's something
29:56which hopefully
29:57you can share
29:57that vision with us.
29:59So, I've got a few
29:59comments about
30:01how it looks.
30:02It's very brown.
30:04There's no really
30:05incentive to purchase
30:06this right now
30:07in its current form.
30:11This is still a prototype.
30:13The colours
30:13are going to be bolder
30:15and they are going
30:15to be a lot brighter.
30:16So, it won't be brown?
30:18It will still be brown
30:19but there'll be highlights
30:20of a little bit more gold
30:21in the wood grain
30:21so that's going to then
30:22pop off the shelf.
30:23You'll feel like
30:24you're making this up now.
30:25No, no, no.
30:25So, absolutely.
30:26The brown colour
30:27is going to be there.
30:28Brown does symbolise
30:29a treasure chest.
30:29There's no way around that,
30:30unfortunately.
30:31You can get lots
30:32of different coloured
30:33treasure chests.
30:33You could have thought
30:34a bit wider, I think.
30:36Thank you very much, guys.
30:41How do you think that went?
30:42I don't know.
30:43I couldn't tell.
30:44I mean, pretty bland faces
30:46it seems but, yeah,
30:47it definitely wasn't
30:48the best pitch.
30:51St Paul's Cathedral School.
30:53My name is Larry,
30:54my lunch's what I carry.
30:55I love my potential
30:56for food that's essential.
30:58Ahead of the next pitch.
31:03Larry gets FaceTime
31:05with the focus group.
31:08What do you think
31:09of the app?
31:10Honestly, I kind of think
31:12that the game was worse
31:13than the wrapping.
31:16It's really easy to play in.
31:19I don't mean to be rude,
31:21but it was really cringy
31:23and my favourite part
31:24was when it was over.
31:27So, what do you think
31:28of the lunchbox?
31:29I think it's a bit
31:30too, like, babyish.
31:32I think three and a half
31:35to five.
31:39Trawling for feedback
31:40on their pirate brand...
31:41Pirates, I need your help.
31:46Marnie, Avi, and Rochelle.
31:48How much would you like
31:50to play this app?
31:51I don't think it's
31:52it's the best game.
31:55Who would ask their parents
31:58to buy this product for them?
32:02What do you think
32:03of the colour brown on the box?
32:06The brown is just really boring.
32:10What do you think
32:12about the name
32:13Platinum Pirate Adventures?
32:15Sounds like a fun fair
32:17kind of game.
32:18Raise your hand
32:19if this logo
32:21excites you
32:22when you look at it.
32:333pm.
32:34The lunchbox,
32:35the depression,
32:36the practicality of it,
32:37the space of it
32:37and the shape of it.
32:40Feedback gathered...
32:40Only one out of nine,
32:42so about 11%
32:43of the kids' group,
32:45said that they would
32:46use the app.
32:47Next,
32:47decide who will pitch
32:49their product.
32:50Marnie,
32:51I have worked with you before.
32:52I know that we work well
32:53when it comes to pitchers,
32:53so I would like to bring you
32:54onto the pitching team.
32:55I would say,
32:56Sahil,
32:56I'm the one person
32:58on this team
32:58who's got the stats
33:00back to front
33:01and so I personally believe
33:03it's a bit of a mistake
33:05not including me
33:06in the pitch.
33:07Guys,
33:07I will say though,
33:08we all made notes
33:09on the stats.
33:09Yeah,
33:10Marnie,
33:10we do all have stats
33:11but I've thought
33:14very much about
33:15not just the stats
33:15but what the stats mean.
33:17I'm going to make this decision
33:18and Marnie,
33:19I know that you can
33:19articulate things well.
33:20Take the consumer
33:21research side of things.
33:22Amazing.
33:23Well,
33:23good luck, guys.
33:28Pitching to supermarket
33:29giant Asda.
33:30We're going to play
33:31the game now
33:31so as you can see
33:32the percentages
33:33are deteriorating
33:34and you need to get them
33:34up to 100%
33:36and you do this
33:36by feeding him.
33:38Danny's muncher lunch.
33:40We've put a cap
33:41on Larry
33:41which gives him
33:42a cool edge
33:43and we've also
33:44added a watch as well.
33:46We would absolutely
33:47love to open up
33:48the floor to any
33:49questions that you
33:49might have.
33:51Caterpillars to me
33:52scream out preschool.
33:56You did mention
33:57how you've tried
33:57to make him cool
33:58with a baseball cap.
34:00It feels a little bit
34:0190s but I'm not sure
34:02it hits the nail
34:03on the head
34:03for what kids
34:03these days
34:04would find cool.
34:06The key thing
34:07about here
34:08with Larry
34:08is the fact
34:09that, you know,
34:09he is a caterpillar
34:10but also
34:11we've actually
34:11incorporated
34:12human-like features.
34:13I find that quite strange
34:14and I think
34:15the fact he's got
34:16hands as well
34:16is quite confusing.
34:18Do you think
34:19Larry looks happy?
34:21Absolutely.
34:22He's got a massive
34:22smile.
34:23I think he looks
34:24like he's been
34:24held up by gunpoint.
34:27Who's responsible
34:28for creating Larry?
34:31Well, myself.
34:32Yeah, we create Larry.
34:34And an additional
34:34team member as well.
34:35I think a six
34:38to eight-year-old
34:38could easily draw
34:39something better
34:40than Larry.
34:43What it would be
34:44very easy to do
34:45is transfer the Larry
34:46that's in the logo
34:47over to the Larry
34:48that's on the game
34:49and make him really
34:50stand out that way.
34:51I'm just not sure
34:51that a child
34:53six to eight
34:54is going to go
34:54into school
34:55and even really
34:56be talking about
34:57this app.
34:57It's just way
34:58too young for them.
34:59Definitely preschool.
35:01Thank you so much.
35:02I really appreciate it.
35:07Hello.
35:08Hi.
35:09Good afternoon.
35:09Good afternoon.
35:10Hi.
35:10Next, to walk the plank.
35:12So, what is a calorie?
35:14That's the first question.
35:15And once you get
35:16the answer correct,
35:17you have one of these keys.
35:19Platinum Pirate Adventures.
35:22This is a unique concept
35:23and what we're looking
35:24to do is bring education
35:25to the market as a whole.
35:27Platinum Pirate Adventures.
35:29It sounds like a boat trip
35:30I probably went on
35:30in Magaluf
35:31about 20 years ago.
35:33It doesn't relate
35:34to healthy eating.
35:35It just doesn't
35:36really work for me.
35:37Absolutely.
35:38And just...
35:40We were talking
35:40to each other.
35:42So, we actually
35:43showed this to the children.
35:45How many of those children
35:46said they would
35:46actually buy the product?
35:50So, we actually
35:51only did,
35:52if I'm being
35:52entirely honest with you,
35:53have one child
35:54that said,
35:54out of those nine,
35:55they would ask
35:56their parents to buy it.
35:57However,
35:58there was many other
36:00moments of feedback
36:01which were really positive.
36:03Really?
36:04Based on what we've just
36:05seen there,
36:06it felt fairly limiting
36:07in terms of the quiz questions.
36:09They were quite
36:11boring,
36:11dare I say.
36:14To talk about it being
36:15an educational app,
36:16I just think children
36:17will be quite
36:18turned off by this.
36:19Yeah, I appreciate that.
36:19I think some children
36:20do take pride in that.
36:22There's no music,
36:24their rewards
36:25are not particularly
36:26satisfying.
36:27There really is
36:28no incentive to go back.
36:30Thank you very much.
36:35Pitch is over.
36:37I'll say it was difficult,
36:38but how would it be for you guys?
36:39I mean,
36:39I don't know
36:40if they loved it.
36:41I think if we go
36:41in the boardroom tomorrow,
36:42Sahil has to be responsible
36:43for the failure of his task.
36:45He put the wrong people
36:46in the wrong places,
36:47and I don't think
36:48he's really been accountable
36:49for where the mistakes lie.
36:50I feel like some of these
36:51questions that they gave us,
36:52I just don't feel like
36:53they were fully satisfied
36:55with what we were saying.
36:56If we end up
36:56in the boardroom tomorrow,
36:58I definitely think
36:58it comes down to Dani.
36:59It was her vision,
37:00and I don't think
37:01she considered
37:02the demographic enough.
37:04Tonight,
37:05orders, if any,
37:06will be totaled.
37:09Tomorrow,
37:10the boardroom.
37:19You can go through
37:20to the boardroom now.
37:37For this task,
37:38I want you to create
37:39a lunchbox brand
37:41and pitch
37:42to two major retailers.
37:45Dani,
37:46tell me what is your idea
37:47so that I get
37:48an understanding of it.
37:49So, basically,
37:50Lord Sugar,
37:50I believe business
37:51is about finding a problem
37:52and creating a solution.
37:55Finding a problem?
37:56Well, sort of,
37:56well, yeah.
37:57I don't think business
37:58is about finding a problem.
37:59No, it's identifying,
38:00I think she means.
38:01Again, identifying.
38:02Oh, identifying, yeah.
38:03So, the concept
38:04was basically
38:05a caterpillar
38:06who would basically
38:09eat lunch.
38:10Mark,
38:11aren't you in the
38:11pesticide business?
38:12Pest control business,
38:13correct.
38:14Pest control.
38:14So, your caterpillar,
38:16in the end of the app,
38:16is going to kill him
38:17off with some
38:18of your spray stuff?
38:19Caterpillars aren't a pest,
38:20so we don't treat
38:20things outside.
38:21They only become a pest
38:22when they come inside.
38:23Right, okay.
38:24We've got pretty pests
38:25inside here,
38:26that's for sure.
38:28This is it,
38:29is it?
38:29Yeah.
38:30So, what we decided
38:31to do was make
38:32the lunchbox
38:33in the shape of a leaf.
38:34What is this?
38:34This bite here,
38:35apparently,
38:36was your brainstorm,
38:37was it?
38:38Well, it symbolises...
38:38It was your main input
38:39into the thing.
38:40Well, it symbolises,
38:41you know,
38:41a caterpillar taking a bite.
38:42I think it's quite fun.
38:45Did you let him
38:46do anything?
38:47I did let him
38:48have an input,
38:49obviously,
38:49I know...
38:50What was that?
38:51He brought you coffee
38:52or something?
38:52No, Mark did assist.
38:54I think at the beginning
38:55of the brainstorm,
38:56I said...
38:56Are you married, Mark?
38:57No, thankfully not.
38:59I think you had a taste
39:00of what it's like.
39:01Yeah, I know.
39:02I'll give that a wide berth now.
39:03I did think it was
39:04a little bit too young.
39:05I did say that
39:06in the morning brief.
39:07I thought it was
39:07a bit preschool
39:08and especially the caterpillar,
39:10like it had been done before,
39:10so it wasn't that original.
39:12Hmm.
39:13Okay,
39:13moving on from there then,
39:15the app team.
39:16So, yeah,
39:16from the morning brief,
39:17Danny was really keen
39:18to have the caterpillar,
39:19but I think after we kind of realised,
39:21you know,
39:21actually the caterpillar
39:22might be a little bit young,
39:23so we kind of set out
39:24on a task to make sure
39:24that we can kind of
39:25obviously raise that age,
39:26make the caterpillar
39:27look a bit cooler
39:27and more relatable
39:29to the six to eight-year-old market.
39:31All right,
39:32let's perhaps take a look
39:34at this app.
39:35My name is Larry,
39:37my lunch is what I carry.
39:38Unlock my potential,
39:39we'll do that's essential.
39:40Do you know
39:40what makes us grow?
39:42Five a day
39:42keeps the doctor away.
39:44Five a day
39:44keeps the doctor away.
39:46Yeah!
39:47Yeah!
39:50Five a day
39:50keeps the doctor away.
39:53Then obviously,
39:54then we go
39:54into the game itself
39:55as well,
39:56and you're tapping
39:57throughout them
39:57to try and maintain
39:58the levels,
39:58as you can already see.
39:59And the aim of the game
40:00is for you to get a reward
40:01and as you unlock
40:02his full potential,
40:03he gets bigger and bigger
40:04and eventually
40:05he turns to a butterfly.
40:06So, is your voice
40:08doing the rap there,
40:09was it?
40:09Yeah, that was my voice
40:10doing the rap.
40:10Because if I was your doctor,
40:11I would definitely
40:12stay away,
40:12I should say.
40:13No question of it.
40:14We really enjoyed
40:15doing the rap.
40:16Okay.
40:16So, the first pitch
40:18is to the online retailer.
40:21How did you feel?
40:23I think the initial reactions
40:24were they agreed
40:25it was more preschool.
40:26You struggled
40:27on the first pitch,
40:28didn't you, Victoria?
40:29I don't think
40:29I did struggle.
40:30We had a bit
40:31a couple of stumbles,
40:32didn't we?
40:32Oh, it was my first time
40:33that I've ever done
40:34anything like that before
40:35and pitched in front of people.
40:36But that's called,
40:37that's called struggling.
40:38Yeah.
40:40Well, I'm sorry
40:40I came across like that.
40:42Hmm.
40:43All right.
40:44Okay.
40:44Dolly good.
40:45So, let's move on
40:46to Team Affinity.
40:48So, how?
40:49What's the name
40:49of your brand?
40:51Yep.
40:51So, the name,
40:52there was a slight bit
40:53of hesitation
40:53in terms of the name.
40:55What is the name?
40:56Platinum Pirate?
40:57Platinum Pirate Adventures.
40:59Platinum Pirate Adventures.
41:01PPA.
41:03Sounds like a box
41:03of face masks,
41:04doesn't it?
41:05I mean, just to highlight
41:06on that as well,
41:07I mean, I was kind of
41:08keen to put forward
41:09more of a brand.
41:09So, rather than just
41:10kind of it being lunchboxes,
41:11something that could expand out.
41:12Doesn't really tell me
41:13that this is a lunchbox.
41:15It's got nothing
41:15to do with food, really.
41:16Yeah, and I appreciate
41:17that does sound like that
41:18as well.
41:19Why did you choose
41:19the colour brown?
41:21It's a treasure chest,
41:22so, you know,
41:22going by the typical...
41:23Well, it could be any colour,
41:24couldn't it?
41:24It could be red,
41:25it could be yellow.
41:25I was a little bit wary
41:26that if we'd made it
41:27a completely different colour,
41:28it wouldn't look like
41:29a treasure chest.
41:29And I think when it came to the...
41:30This looks like something
41:31I would bury a hamster in
41:33in the garden,
41:34to be honest with you.
41:35The children really did value
41:36that it did look like
41:37a treasure chest.
41:38Right.
41:39Let's have a look
41:40at this app, shall we?
41:42Ahoy there, mateys.
41:44It seems I've dropped
41:46me treasure chest
41:47deep down
41:49in the bottom
41:50of the ocean.
41:52Voyagers,
41:53I need
41:54your help.
41:57Right.
41:58Then we go and play
41:59the game, do we?
42:00Yeah, so it is
42:01a multiple choice question.
42:02So this is supposed
42:03to be healthy advice, yeah?
42:05Yes.
42:05From a man who's already
42:06lost an eye and a leg
42:08and has got no hands.
42:10Well, yeah,
42:10but what we focus on
42:11is the smile
42:12and that looks like
42:14a jolly pirate
42:15and that's very contrasting
42:16to what pirates normally are.
42:17They're normally very scary.
42:18Yeah, I was told
42:19they've got scurvy normally,
42:21is that right?
42:22Rochelle,
42:22did you have the music
42:23turned down
42:23and all the pings and bongs
42:25that you normally
42:26find on apps?
42:28Yeah, so I had
42:29a real intention
42:30of putting a lot
42:31of sound effects in there.
42:32Oh, what?
42:32You didn't do it?
42:33I think Marnie
42:34was quite keen
42:35to get the background.
42:36It looks to me
42:37that there's no conclusion
42:38at the end of it.
42:39I mean, at least in their one,
42:41their caterpillar
42:42turned into a butterfly.
42:44What's the conclusion here?
42:46So, you're right,
42:47there wasn't a conclusion.
42:48You just ran out of time,
42:49didn't you?
42:50Run out of time to finish it,
42:51run out of time
42:51for the leaderboard,
42:52run out of time
42:52for the music.
42:53Yeah.
42:54Yeah, I think that
42:55if I didn't keep
42:56on the timing
42:56in which I did,
42:57we actually wouldn't
42:58have had an app
42:59that was even completed
43:00to this point.
43:00So, we go and pitch
43:02to the online retailer
43:04and who did that?
43:05So, myself being
43:06project manager
43:08and then Bradley as well.
43:09I heard that,
43:10first of all,
43:10you mentioned
43:11about prototypes
43:12and hypothetical changes
43:14because on the day
43:15we'll do this
43:16and then we'll do
43:16something else
43:17and then we'll do
43:18something else
43:19and in the end
43:19you were describing
43:20something that was
43:21completely different
43:22to what you actually delivered.
43:24I do think he was
43:25quite quick to jump in
43:26and mention that comment
43:28because we hadn't had
43:29a chance to explain
43:30the product overall.
43:30How do you think
43:31that went then?
43:32They went as well
43:33as they could do.
43:34They were firing
43:34a lot of questions at us.
43:36Okay, well,
43:37I think it's time
43:38for us to review
43:39the results
43:41to see how many
43:42of your lunchboxes
43:43you sold.
43:44So, Karen,
43:45how did Affinity
43:46get on with
43:47the major retailer?
43:49Well, Alan,
43:50they really did not
43:51like the product
43:52or the brand
43:53and they placed
43:55no orders.
43:56No orders.
43:58Tim,
43:59the same thing
44:00on your team.
44:02Well, the major retailer
44:03thought the brand
44:03was a bit young
44:04so they decided
44:06to give it
44:06a little test order
44:07of just 1,000 units.
44:11Hmm.
44:11Well, I'm sticking
44:12with you, Tim.
44:13How about
44:14your online retailer?
44:15Well, the online retailer,
44:17they still thought
44:18was a bit young
44:18but they did
44:20like the lunchbox
44:20and the app
44:21and they decided
44:22to place a small order
44:23of just 500.
44:25So, your team
44:26got a total order
44:27of 1,500 units.
44:29Yeah.
44:31Karen,
44:31what happened
44:32with the online retailer?
44:34Well,
44:34they gave me
44:35lots of feedback,
44:37none of it any good.
44:39I thought it was bland,
44:40not engaging,
44:41not fun,
44:42didn't like the pitch
44:43and again,
44:44I'm afraid,
44:45Alan,
44:45no orders.
44:49No orders?
44:51Nope.
44:51None?
44:52Not one.
44:54Well,
44:55well done.
44:56For your treat,
44:58I'm sending you
44:59for your own
45:00science-themed
45:02afternoon tea
45:03at the
45:04Ampersand Hotel
45:05in South Kensington.
45:07So, I'll see you
45:08on the next task.
45:10Thank you,
45:10Lord Sugar.
45:11Thank you so much.
45:12Oh, my God.
45:14Come on, come on.
45:23So,
45:24go and have a chat
45:25amongst yourself
45:26and I'll
45:27see you back
45:28in this boardroom again.
45:29OK?
45:39Ooh!
45:41This is a fancy lunch.
45:43I'm over the moon
45:44to have won a task,
45:45especially as the
45:46project manager.
45:47I come for the concept
45:48and the idea
45:49and just run with it
45:50and I think it was
45:50really well-deserved.
45:52Anything we don't eat,
45:53people,
45:53we'll stick in our lunchbox
45:54so we can probably
45:55just about fit
45:55right in it.
45:58I definitely did say
45:59from the start
46:00that it was too young.
46:01I think if we would
46:02have gone with something
46:03that was a little bit older,
46:04we could have potentially
46:04sold thousands
46:05more than what we did.
46:07There is one thing
46:07that I'm never,
46:08ever going to forget.
46:10I like my potential
46:10with food that's essential.
46:12Five a day,
46:13keep the doctor away.
46:14Yeah!
46:15We won this task
46:16purely because we had
46:17a good vision
46:18at the beginning
46:19in the brainstorm.
46:20We stuck with it
46:21and I think that's
46:21the key here.
46:22I'm the happiest Larry.
46:23I don't know about you guys.
46:25Well done, darling.
46:26Cheers.
46:32On the app side,
46:33how come that wasn't finished?
46:35It was the indecisiveness
46:36between trying to navigate
46:38mine and Avi's
46:39and Rochelle's ideas.
46:40Marnie,
46:40sometimes we'd be agreeing
46:41about the exact same thing
46:43and you just had
46:44to have your say.
46:45That's not correct.
46:46Marnie continually
46:47does not understand
46:48that her disruption
46:49is ultimately
46:50what led us
46:51to run out of time.
46:52I wasn't fully on board
46:53with her name.
46:53I did suggest
46:54going for something
46:55like Treasure Fresh
46:56which would have
46:56headed back towards
46:57the food aspect.
46:58I put Pirate in there
46:59but you were hesitant
46:59not even to put Pirate in there.
47:00Because we were creating
47:01a lunchbox,
47:02we weren't creating a cartoon.
47:04There's a lot of people
47:04on the team
47:05such as Bradley
47:05who just really haven't
47:06done many things
47:07at all to add value.
47:08He's made the situation
47:09even worse
47:09than what it would have been
47:10had I been by myself.
47:11Look, they gave us zero orders
47:13and I think a lot of that
47:15was down to the branding.
47:17I think personally
47:18it's the pitch
47:18because we could have
47:19gone in there
47:19with more of a concept.
47:20That's what they didn't like.
47:21The fact that we kept
47:22reiterating that
47:22this isn't finished
47:23we are going to do this
47:24we are going to do that.
47:25The task failed
47:26with the project manager
47:27which is hell.
47:28He's came with a real
47:28weak concept.
47:30The design wasn't
47:30executed very well
47:31and you know
47:32all in all
47:32they'll just think
47:32a real bad project manager.
47:44Yeah, can you send
47:45the candidates in please?
48:00Where do you think
48:01that the problem lays here?
48:03Because one of you
48:04on the subject of pirates
48:06one of you
48:06would be walking
48:07the plank today
48:07that's for sure.
48:09Yeah, I mean
48:10in terms of the product
48:10it's something
48:11which I kind of stick by
48:14it's still good
48:15I just believe
48:15that the execution
48:16of the entire concept
48:17wasn't so great.
48:18You think the product
48:19is good?
48:20I stand by the product.
48:21I was told that
48:22Bradley and you
48:24knew that
48:25the thing was boring.
48:27I think to be honest
48:28the most difficult thing
48:29was that I came up
48:30with the initial concept
48:31and the vision
48:31I drew everything out
48:32and it was all there
48:33there just wasn't
48:34anything added.
48:35And you know
48:36I do feel like
48:37I can do as much
48:37as I can by myself
48:38but other people
48:39should have been jumping in
48:40yourself Bradley as well
48:41adding in bits and pieces
48:42to it.
48:42So what I was keen to do
48:44is add cartoony
48:45wood style grain
48:46on there as well
48:47which would have then
48:47made the colour pop
48:48it would have gave
48:49the shelf appeal
48:49and I think that
48:50it would have
48:51And what's the reason
48:52that we didn't do that?
48:52Off the target demographic.
48:53Everything that I was
48:54suggesting in regards
48:55to this box
48:56was almost brushed
48:57under the carpet.
48:57We couldn't do that.
48:58So I mean in terms of
48:59You could have done anything.
49:00You could have done anything.
49:01You both looked at it
49:01and said ooh
49:02brown, boring
49:03and then you didn't
49:04change anything.
49:05Hmm.
49:06Okay.
49:07This app is a joke.
49:10No music.
49:11No conclusion in it.
49:13Not fun.
49:14It's like an exam.
49:16Right?
49:16Well Sugar
49:17if I could pre-empt
49:18the argument that's coming
49:19and the argument's going to be
49:20that Marnie was disruptive
49:21in the task.
49:22The time went from
49:24poor time management
49:25not from time wasting
49:26due to disruption.
49:27The fact that you actually
49:28can't hold yourself accountable
49:29is disappointing because
49:31Why was there no music?
49:32So that was something
49:33that was on my list
49:34of things to do
49:35but unfortunately
49:36Marnie was so intent
49:38on having a boat
49:39and a treasure chest
49:40that we were looking
49:41after image and image
49:42and I said that's enough.
49:44We need to make sure
49:44we get the actions
49:45and we get that storyline
49:46because without that storyline
49:48we would have had an app
49:48So you're saying
49:49Rochelle tell the story
49:50with completeness.
49:51It was the interferences
49:52and interjections
49:53which cost us
49:53I think Marnie thought
49:54she should have been
49:54sub-team leader.
49:55She did.
49:56Hmm.
49:57Who's responsible
49:57for the failure
49:58of this task?
49:59So I personally believe
50:00it comes down to
50:01the pitch
50:02and I think it was myself
50:04Bradley and Marnie
50:05who were in
50:05for that second pitch as well.
50:07I felt like it was
50:07just weak throughout.
50:08I've got to disagree on that.
50:09I handled a lot of the questions.
50:11That was only because
50:11we didn't get a chance
50:12to speak.
50:13With all due respect Marnie
50:14you do push your way into
50:15And that was actually
50:15my reasoning for going in.
50:17I really think people
50:18value honesty
50:19and they value us
50:19being forthcoming.
50:20Honestly man
50:21telling them
50:21one out of nine people
50:23like the
50:23like the
50:24They explicitly asked
50:27for how many
50:28Wait sorry
50:28can I just quickly
50:29make a speech?
50:30Let me speak.
50:32That stat right there
50:33is the reason
50:34that I wanted
50:34to be part of the pitch
50:35because my job
50:36during the consumer research
50:37was to take charge
50:39of just the stats.
50:40The pitch could definitely
50:41have been perfected
50:42and it could have been
50:43a lot more polished
50:44but going into a pitch
50:45with an unfinished product
50:46is fundamentally
50:47what's cost us this task.
50:49Okay.
50:50Who are you bringing
50:50back into this boardroom?
50:52I would like to bring in
50:53Bradley and Marnie.
50:56Okay.
50:58You two
50:59go back to the house.
51:01Yeah.
51:05Well
51:06I'm going to have a discussion
51:07with Tim and Karen.
51:09Go and wait outside
51:10and I'll call you
51:10back in shortly.
51:17So how
51:18how did he do?
51:19I think he put people
51:20in the wrong teams
51:21but I think the thing
51:22that's worrying me
51:22the most about him
51:24is he told you
51:25he stands by his product.
51:27Nobody bought it.
51:28How can you stand by it?
51:29Yeah.
51:30Marnie.
51:30Marnie made a big mistake.
51:32When she was asked
51:32a direct question
51:33about the market reset
51:34she told them
51:34only one wanted to buy.
51:36What about Bradley then?
51:38Bradley was just poor
51:39across the task.
51:40I mean he's now
51:41telling you well
51:42he would have done it
51:43a different colour.
51:43Hindsight's a wonderful thing.
51:45It's foresight you want
51:46not hindsight.
51:48So look I'll bring them
51:49back in and I'll give them
51:50one last chance to tell me
51:51why they should remain
51:52in this process.
51:56Yeah could you send
51:57the three of them in please?
52:08So how you brought Marnie back
52:11you brought Bradley back
52:12and I'm sure they want to know
52:14just like I would like to know
52:16why?
52:17I brought Marnie back
52:18because there was a lot
52:19of disruption
52:19when it came to the other side
52:21but it seemed to be
52:21just the Marnie show
52:22time was the one thing
52:23that cost us on the app
52:24that's what happened
52:24and unfortunately
52:25So you're blaming her
52:26for the time
52:26that we lost?
52:28Yep and that's the conclusion
52:29that we had in the cafe as well.
52:30You wasn't there though
52:31was you?
52:31I was not there.
52:32Well Sugar
52:33I'm going to fiercely
52:34refute any notion
52:35that disruption
52:36is what cost us this task.
52:37If anyone should be in here
52:39because it was an issue
52:39of time management
52:40then Rochelle should have
52:41been in here
52:42she was the sub team leader
52:43it would have been
52:43her responsibility.
52:44At the end of the day
52:45in that cafe chat
52:45it came down to Marnie.
52:47And whose responsibility
52:48is it
52:49if the sub team
52:50doesn't stay on time?
52:52Whoever's the disruptor.
52:54Okay
52:54and I suppose
52:55you take Rochelle's word
52:56that's a character flaw
52:57on your part
52:57that you're that influential
52:58that without being there
52:59someone can feed you that
53:00If I have two people
53:01She planted a seed
53:02and you watered it
53:02I need to know
53:03who the disruptor is
53:04and from what I've seen
53:05right now
53:06one second
53:06I need to know
53:07who the disruptor is
53:08because time was the issue
53:09What's the matter with him?
53:10What's he do wrong there?
53:12I mean sitting there
53:13is this just typical
53:14of Bradley
53:15to sit there quietly
53:16and do nothing?
53:17I would agree
53:18that that is the case
53:19I mean a lot of
53:20a lot of the time
53:21I didn't really hear much
53:22So why was he here then?
53:22So when it comes to
53:23the product design
53:24side of things
53:24there was literally
53:25nothing that was added
53:26to the actual box
53:27otherwise throughout
53:28the whole day
53:28I had a lot of problems
53:29You manufacture stuff
53:30don't you?
53:30You build things
53:31Yeah I do build things
53:32Lord Sugar
53:32What is your forte then?
53:34Design
53:34I love design
53:35and I love working
53:36with my hands
53:36I love being creative
53:37So you love design
53:38so what went wrong
53:39with that bloody thing?
53:40Sahel had a clear vision
53:41from the morning
53:41and Sahel is the project manager
53:43In your resume
53:43you say
53:45you were the youngest ever
53:47fully certified DEA
53:49I'm starting to think
53:51that DEA stands for
53:52don't expect anything
53:54That's not correct
53:55I do think
53:56the small aspects
53:57would have made
53:58a massive difference
53:58in regards to
53:59changing the name
54:00changing the brand logo
54:01No I'm talking about
54:01the product
54:02Yeah and also changing
54:03little bits on the product
54:05such as colours
54:05Who should be fired then?
54:07For me I feel like
54:08the project manager
54:08needs to take some
54:09Who should be fired?
54:10Who do you think?
54:11For me it should be Bradley
54:11it was very very clear
54:12from the offset
54:13that he didn't contribute
54:15anything to this task
54:15Marnie?
54:16It would have to be Sahel
54:17I think his strategic
54:18placing of people
54:19set us on a bad term
54:20from the outset
54:20Not you?
54:21You don't think
54:21it's anything to do with you?
54:23No Lord Sugar
54:23I feel like I genuinely
54:25contributed so much
54:26I'm
54:26Okay
54:27I think we've gone
54:28as far as we can go
54:29at the moment
54:30I'm going to conclude
54:32I don't want to hear
54:33any more from anybody
54:35I'm going to tell you
54:36as I see it
54:39So how
54:39you're a very good talker
54:40there's no question of it
54:42when it comes to
54:42defending yourself
54:43but
54:44you were responsible
54:45for the product
54:46and you created
54:47a poor product
54:50Marnie
54:51you've heard what
54:51your colleagues
54:52had to say about you
54:53they think you're
54:53a bit disruptive
54:55no smoke without fire
54:56as far as I'm concerned
54:59Bradley
55:00you're forever
55:02saying what you
55:03would have done
55:03what you should have done
55:04what you could have done
55:06you know
55:06would have
55:06should have
55:07could have
55:07gets you nowhere
55:10I'm struggling
55:11to be honest with you
55:16Bradley
55:17I haven't seen much
55:19from you
55:20and for that reason
55:21really
55:21I don't know
55:23whether you've got
55:24any more legs
55:25in this process
55:28but
55:30so how
55:31very very bad
55:33management
55:33on this task
55:34I have to say
55:36and so
55:37it is with regret
55:38that you're fired
55:40thank you very much
55:41for the opportunity
55:51listen mate
55:53you've got to start
55:54performing
55:55do you understand
55:56I understand
55:56otherwise you're
55:57going to be out
55:59go back to the house
56:01thank you Lord sugar
56:02thank you Karen
56:03thank you Tim
56:15I'm a martial artist
56:16I've been in plenty
56:16of fights before
56:17and don't get me wrong
56:17this is one of the
56:18hardest ones
56:19it's a loss
56:19yeah
56:20but you're going to
56:21see a big win
56:21from me very very soon
56:24so guys
56:25what happened
56:25in the board room
56:26in all honesty
56:27there were mistakes
56:28on all sides
56:29so after all that
56:30who do you think
56:31is not going to come back
56:33I actually think
56:33it's a double firing
56:34really
56:35not having it
56:37I would say
56:38it's out of Brad
56:39and Sahil
56:40that will be on their way
56:40today
56:45well done
56:46well done
56:47well done
56:47well done
56:50brothers
56:51tell us all
56:53he said
56:54is this just typical
56:55Brad sat there
56:56quiet
56:56not really doing anything
56:57well it's great to see
56:58you two back
56:59so well done guys
57:00well done
57:00well done
57:01on to task 8 now
57:02I'm due a treat
57:04because it's been far too long
57:08now nine candidates remain
57:10the search for Lord Sugar's
57:13next business partner
57:15continues
57:17next time
57:18each team
57:19will be running
57:20an immersive event
57:21right
57:21you're going to sit down
57:23and I'm going to process you
57:24roll play
57:25cheerio
57:26come on
57:26drama
57:27they actually thought
57:28they were going to have a tour
57:29no no we told it
57:30as an immersive event
57:31well I'll tell you what
57:32I've asked you to do something
57:33for me
57:34do it
57:34and in the board room
57:35what a disgrace
57:37curtains
57:38you're fired
57:39and I said
57:45yeah
57:45yeah
57:46yeah
57:47yeah
57:48yeah
57:51yeah
57:53yeah
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