- 2 days ago
Category
🎮️
GamingTranscript
00:07Previously...
00:08I'm sending her to Tokyo.
00:10Chisola's team drove a hard bargain.
00:13400 euros per person, I think that's fair.
00:15But their off-road adventure...
00:17Bargain! Bargain!
00:19...hit the skits.
00:20The exceptional isn't happening for us at the moment.
00:23Kia's crew slipped up on service.
00:25There's one.
00:26Good one, it's not cold enough.
00:27But sky-high hospitality...
00:30Whoa!
00:31Here we go!
00:32We are in the air!
00:33...flew them to victory.
00:35Total profit of 1,580 euros.
00:39Frederick fumbled...
00:40And as a result, they won a 40% refund.
00:44But Johnny...
00:45After six weeks, I haven't seen much from you.
00:48...got sent packing.
00:49You're fired.
00:51Now, 12 candidates remain...
00:53...to fight for the chance to become...
00:56Lord Sugar's business partner.
01:044am.
01:08Good morning.
01:09Lord Sugar would like you to make your way...
01:12...to the London Stock Exchange.
01:13The cars will be outside in 20 minutes.
01:16Guys, wake up!
01:17Last seven!
01:19Good morning, guys!
01:20We're going to the London Stock Exchange.
01:24London Stock Exchange.
01:25Oh, it's money.
01:26Money, money, money!
01:28Let's go!
01:30We've had five wins in a row.
01:33It's going to be six.
01:34It has to be.
01:36Project manager this time.
01:38A bit of you.
01:38Definitely going to step up this time, bro.
01:41Oh, yeah?
01:41I don't even know what it is.
01:42I don't know.
01:56Has anyone been to London Stock Exchange before?
01:59Not yet, no.
02:00It's giving, like, Wolf of Wall Street vibes.
02:02Yeah.
02:02You do look a bit Wolf of Wall Street-esque, right?
02:05It's, uh...
02:06Right on the road, DiCaprio.
02:08Yeah, yeah.
02:10In the shadow of St. Paul's...
02:13...and at the heart of world finance...
02:16...the London Stock Exchange.
02:41Good morning.
02:43Now, it won't surprise you to hear
02:45that I've been interested in making cash
02:47from an early age.
02:49Before I even left school,
02:51I was finding ways to earn,
02:53like boiling beetroots for a local greengrocer
02:56or collecting glass bottles
02:58to take back to the shop.
03:00But pocket money has moved on a bit since then.
03:04Today, the kids' banking market is huge.
03:08There are now 28 million accounts
03:11held by under-18s in the UK alone.
03:14To keep children engaged,
03:17these accounts now also come complete
03:20with an accompanying app,
03:22just like this one,
03:23to educate, entertain,
03:25and capture kids' imaginations.
03:28So, for your next task,
03:30I want you to create a brand-new banking app.
03:33Alongside this,
03:34you will create an accompanying money box
03:37aimed at children six to nine years old.
03:40Once you've created your app,
03:43a money box,
03:44you'll pitch it to a panel of major investors.
03:47The team that secures the most investment will win,
03:51and on the losing team,
03:53at least one of you will be fired.
03:57Lord Sugar would like to mix the teams up.
04:00So, from Team Ascendancy,
04:02would Amber Rose, Jordan and Max
04:03please move over to parallel?
04:05And would Frederick and Anissa
04:07please move over to Ascendancy?
04:14Everything clear?
04:15Yes.
04:16Good luck, and off you go.
04:21Teams have two days to cash in on kids' banking
04:24by designing an app
04:25and making a money box.
04:28Team Parallel, we're excited to be here.
04:30Welcome to the team.
04:31But first, invest in a leader.
04:35I'm happy to go forward for this one.
04:37I'm the only parent in the whole process.
04:39My kids are six to seven,
04:41and I just got a good idea of what the kids would like.
04:44So I'd love to put myself forward as well.
04:46I haven't got kids as of yet,
04:48but as a public speaker,
04:49I've spoken in hundreds of schools around the country.
04:52I also have an athletics club for children,
04:54so I think I know the target market pretty well.
04:56And, yeah, I'd love to take the lead in this.
04:59All right, so let's do a vote.
05:01Who would like to vote for me to be PM?
05:04And then I vote for Dean.
05:09All right, fantastic.
05:12Very confident that I can lead this team to victory.
05:14I think so far, everyone else in the team has won as PM,
05:17so, you know, it's coming next.
05:19I really want us to work together on this and get a win.
05:25Across the hall...
05:26I obviously work in the creative space and 3D animation,
05:31so I do have a bit of insight,
05:32and I'm very confident in my ability.
05:34With Jordan in the top job...
05:36Are we in agreeance, guys?
05:37Jordan, the project manager?
05:38The boss has arrived.
05:41Next, pin down a plan for their app.
05:44What are you thinking, Jordan?
05:47It's a difficult one.
05:54I had an idea that I was thinking we could create
05:56some sort of, like, mythical kind of world.
05:58But also, superheroes are a big thing with kids.
06:01I think blending those two together,
06:02something around that.
06:04I really like that superhero mythical vibe.
06:07Yeah, but what's the message behind the character?
06:15It's mythical, but we're not quite sure exactly what that's going to be.
06:18We can add legs to that as we go.
06:23Ideas are great, but I don't think that we have necessarily got that tunnel vision
06:26on exactly what it is that Jordan wants us to produce.
06:29Okay, so we're going for mythical theme.
06:32What that is, yeah, I think we still need to figure out.
06:36Yeah.
06:39I was thinking our character is a dog.
06:41Taking the lead on the other team.
06:43Who goes on a walk, and he obtains different rewards and collects points.
06:48Okay.
06:48Mia.
06:50You know, games are huge at the moment for kids.
06:53Yeah, I really like that idea.
06:55I understand the whole game thing,
06:57but it's key for the kids to be able to improve their financial literacy.
07:00It's about deposits, withdrawals, savings.
07:03It's about banking literacy.
07:04That's what we need to focus on.
07:06Yeah, I think, especially with kids, correct me if I'm wrong,
07:08it's really important that we don't make it too complicated.
07:10Frederick, I have to tell you.
07:11Okay.
07:12It is about the withdrawals, the savings.
07:14That is the key part of this task.
07:15So, I'd want to keep it engaging for the children.
07:17You want a simple game, but it's quite addictive.
07:19Kids always want to come back and play them sort of games.
07:21You want something that's fun.
07:22I mean, I don't think going down the educational route on the game, it just makes it boring.
07:29The purpose of the app is to teach kids about financial literacy.
07:34Well, their idea for the app is a dog who walks along collecting things,
07:38but how that teaches kids about financial literacy, I'm not sure.
07:42Do you not think we should, like, look at putting in some, like, facts about finance and money in general,
07:47just so they're learning about, like, what it all means?
07:50Potentially.
07:53Next job for Jordan.
07:55Is anyone feeling particularly eager to be on the app team or money box team?
07:59Division of Labour.
08:01Where do you see yourself going?
08:03Personally, I would be on the money box team.
08:06What I would say, Jordan, is that app is, like, the biggest, like, part of this,
08:11and I strongly think that you should be on the app team.
08:14I could personally be sub-team leader.
08:16I'm really confident to kind of lead that side.
08:22OK, yeah, I'm going to go on the app team, right?
08:26OK. Yeah.
08:27I'm going to put Amber Rose, Chisola and Liam onto the money box team.
08:32I think that's a great choice.
08:33And Amber Rose, I want you to take the role of sub-team leader.
08:36Sounds good.
08:39Initially, Jordan wanted to go on the money box team,
08:41but he's ended up on the app team because Amber Rose dictated that was going to happen.
08:46I'm not too sure who's actually leading this.
08:48Amber Rose is more vocal than the project manager himself.
08:51I don't think I have clarity on exactly what you want from the money box.
08:55I want it to have bright colours that are really going to catch the eye.
08:59Nothing dull. I want it to be vibrant.
09:01Vibrant.
09:01Yeah, we can definitely do that.
09:05Depositing his people into places.
09:08My team is going to be doing the branding and the money box.
09:11Project manager, Frederick.
09:13In terms of the app team, I would like to be sub-team leader of that, definitely.
09:17I have done user interface on apps before.
09:20I used to work in technology consulting and my clients have been banks before.
09:24I also fancy that I'd be good because obviously I've got two kids.
09:27Dean, I actually think you'd be really strong in leading the vision.
09:30I think it's up to the project manager.
09:31I was just expressing my opinion.
09:35It's a collective decision.
09:37And I totally appreciate that.
09:38And I think I would like to go with Dean, just because he does have children.
09:41And it's going to be really important that this appeals to children.
09:43No worries.
09:44Amazing.
09:46I have experience making an app and also working with banks.
09:49And Amir said, I think we should give it for Dean.
09:52What it should be about is who's the best person to fit the role.
09:55And that should have been me.
09:56So you're happy with the game route?
09:58I play these games all the time.
09:59I trust you.
10:00I know what I'm going for.
10:01Let's get it, guys.
10:02Let's go.
10:0611am.
10:09While half of each team heads off to produce piggy banks.
10:12In terms of the money box, the mythical theme is a little bit vague, in my opinion.
10:16That's what I'm struggling with, because I don't feel like we have a story there.
10:19The rest will create their apps.
10:23We need to remember, like, we need to improve, like, children's literacy in this
10:26and really, like, educate them on, like, money management.
10:28It's about financial literacy.
10:30Exactly.
10:30That includes, like, deposits, withdrawals.
10:32Yeah, I get that.
10:33But at the end of the day, if I feel like my kids ain't going to like it,
10:36then I'm not going to create that, you know?
10:38Yeah.
10:42Salisbury.
10:44Base for both teams.
10:46Hey, how are you?
10:47Hi.
10:48Hiya.
10:49Top prototyping company, Innovate Design.
10:52The dog would be running in sort of free sort of lanes as such,
10:55and they'd be collecting the coins.
10:57Seeking fans of his plans.
10:59He's picking up interest.
11:00There's going to be a blockage, so the dog has to move over to avoid it.
11:04Air conditioning boss, Dean.
11:07How does this game end?
11:08The character can come to an end if it's, like, hit a wall or something like that.
11:12The game would then finish.
11:13Can this wall be, like, bankruptcy?
11:16No, you can't bankrupt a six- to nine-year-old.
11:18But that's the whole point.
11:19It's a game.
11:20You don't want to bankrupt them.
11:20This is not.
11:21This game right now is just, like, win, win, win.
11:23Everything's great.
11:24But that's not financial literacy.
11:25They're six- to nine-year-olds, and I don't think they're going to understand bankruptcy.
11:28I think it's harsh.
11:29The reason why we're teaching them young is when they're adults,
11:31they have a better understanding.
11:33No, no.
11:33They'll just see the word and be like, I want to avoid it.
11:35I want to avoid being...
11:37We're not doing that.
11:38We're not doing that.
11:42Downstairs.
11:43This is about education.
11:45So my idea was a quiz around safety when shopping online.
11:49Coining a whole new concept.
11:50They have to answer a question, and every time they get a right answer,
11:54they might get points or whatever that they can use for customizing their character.
11:57Jordan.
11:58Okay, so we're doing an online safety quiz.
12:01Yeah, I like that.
12:01When it comes to the character, I had a thought of maybe, like, cyber hero.
12:08Cyber means techie, futuristic, that kind of thing.
12:11My only concern is a morning briefing that I wrote down exactly what you said,
12:15which was, our theme is mythical.
12:17Personally, that's not a concern to me.
12:18It was a TBC thing.
12:19We still had to figure out what the main premise was going to be behind it.
12:23I think it's really important there's some continuity within what we're creating today.
12:27Ultimately, in the morning briefing, we did talk about multiple elements.
12:30I don't think it will be a big issue.
12:34I'm really concerned that the strategy is completely diverted.
12:37The morning briefing was mythical and superheroes.
12:42And right now, we're talking about safety and a cyber hero.
12:46So it's not quite the same concept.
12:48Do you think that's mythical enough?
12:49Yeah.
12:50The world's for a cyber hero.
12:55Back in London.
12:56In the morning brainstorm, we didn't actually get told what Jordan wanted us to design in terms of the money
13:02box.
13:02Still working up a mythical money box.
13:05Do you guys have any ideas around the mythical fantasy theme?
13:09Because that's basically all we have to go off.
13:11The rest of Jordan's team.
13:13Look, we've got to come up with a shade.
13:16How about, like, a pot, like a cauldron?
13:19Ooh, OK.
13:20Because that's mythical, like a cauldron pot, like a, of, of gold.
13:24Because that represents, like, coins and it's like over the rainbow as well.
13:27That could work.
13:28For the base of it, maybe like a brown colour.
13:31Yeah, camel colour.
13:32Oh, I like that colour.
13:33Jordan said he wanted it to be vibrant.
13:35So, if we put a pop of red.
13:37Yeah.
13:37I think we should just do the lines as red.
13:39Yeah, yeah.
13:39I'd want, like, coins coming out of it a little bit.
13:42Could we have a slot at the top?
13:44Yes.
13:44That looks good.
13:45I really like that.
13:46I think that really synergises as well with the mythical theme.
13:48Yeah.
13:49Whatever character that the PM team build, it can be integrated into that seamlessly.
13:57On the other team...
13:58We could have a little light on his collar.
14:00Yeah.
14:00OK, this is good.
14:01This is good.
14:02Perfecting her pooch...
14:04Labradors are so popular.
14:06Yellow is definitely going to be the biggest thing for us.
14:08For sure.
14:09Mia takes the role of top dog.
14:12Could we have brown ears?
14:14Yeah.
14:15And the tail?
14:17Or...
14:17No.
14:19Tail should be the same colour.
14:21Same yellow.
14:21OK.
14:22And then what colour should we have the collar?
14:25Green?
14:26No.
14:27Orange could be cute.
14:29Yeah, perfect.
14:30Do we want to give him a little bit of brown somewhere else?
14:33Like, some spots?
14:35No.
14:36One of the things I would like is cute eyes.
14:38Draw on a little mouth as well.
14:40Mm-hmm.
14:44Mia's come up with a dog money box.
14:46But for 69-year-olds, it feels a bit young.
14:49I'm not sure it would encourage children to save more money.
14:52That's cute.
14:53This is a great dog, Mia.
14:54It is.
14:55Mia, you just...
14:56Yeah, I like it.
14:59Oh, he's so ugly.
15:02That's a perfect dog.
15:03Can we get him on the grass?
15:05Still pushing to give their banking app a bite.
15:07Bigger.
15:08I want to make the lanes bigger than that.
15:09That's it.
15:10Keep going.
15:11That's it.
15:11Cool.
15:12Recruitment boss, Malika.
15:13Yeah.
15:15We need to start getting some coins on there.
15:17My only concern with this is, like, what are they going to be learning about the educational
15:21aspects of saving doing this?
15:22Yeah, the idea is to learn about savings.
15:25So we're going to be learning how to save your coins.
15:27We've got a lot to do.
15:28We need to put some blockages on there.
15:30Some fences or something.
15:31I think another thing to consider is, like, you want them to learn about money management
15:34as well.
15:34So, yeah, you want them to come away with, like, you know, increased knowledge about debt.
15:37What?
15:38No, no, no.
15:39We're looking at the six to nine-year-olds.
15:41You don't want to be teaching them about debt.
15:43They ain't going to understand it.
15:44Can we just move on, please?
15:48I feel that my points aren't being listened to.
15:50The reason I'm pushing back, I'm not going to agree on something that I don't believe
15:55in, and I don't believe that the game really conveys education.
15:59It just looks fun, and that's about it.
16:01If they collect a coin, could they maybe be, like, a fun fact about, like, savings in general?
16:06No.
16:07OK, let's go back.
16:07Weight wasting time.
16:124 p.m.
16:13Could we put a theme in there?
16:15Could we call it Mythical Bank?
16:16Do you know what?
16:17Mythical Bank.
16:18Mythical Bank.
16:19I love that.
16:20Name nailed.
16:22Hello.
16:23How we doing?
16:24So, the name that we've come up with is Mythical Bank.
16:27A chance to check in.
16:29OK.
16:30OK.
16:31But enough about us.
16:32Let's hear how the app's getting on and the character.
16:34Yeah.
16:35We decided a quiz around shopping safely online.
16:40It's kind of cyber security while you're shopping, how not to get scammed, how to spot scams.
16:45The kids, how to not get scammed for kids.
16:47I think, and also the quiz thing, is it too late?
16:50Because I think they go to school for quizzes.
16:52I think this should be more of a game.
16:54Oh, no, I think it's fine.
16:55I think it's fine.
16:55Now, we've created a character.
16:57We've called him Cyber Hero.
16:59And he's basically going to be the guy that's going to be in the quiz and, like, asking them the
17:03questions.
17:04Yeah.
17:04Good luck, guys.
17:05Good luck, good luck.
17:06Oi, oi, oi.
17:08Wow.
17:08A quiz for six to nine-year-olds.
17:10And also this cyber hero.
17:13I've got no idea why they've gone down cyber security, cyber hero.
17:18I'm baffled.
17:19They've gone down a completely different route to what they said they would in the morning brainstorm.
17:25So we've gone off thinking that we're making a mythical character and we've actually ended up with a cyber security
17:30boy.
17:31Maybe potentially we could have, like, Blue Lightning Bolt because it's about cyber security.
17:35It's a cyber hero.
17:36Yeah.
17:37And I think we really do have to play up to the information we've gathered.
17:40Mm-hmm.
17:44I want to have a name that does what it says on a tin.
17:48Banking a name for their brand.
17:50Strong Savers.
17:51I quite like Strong Savers.
17:53Boom.
17:54Frederick's team.
17:55Let's talk about logos.
17:56Anyone got any suggestions?
18:00I don't know.
18:02Why don't we have a collar?
18:05Okay.
18:06Strong Savers.
18:07Oh, no, that's sensational.
18:08Could we try and incorporate a buckle of sorts, please?
18:12Very good idea, Mia.
18:13Why don't we do pound and cymbal instead of the SS?
18:16That works really, really well.
18:18I think it could be a little bit bigger.
18:20Yeah.
18:21Okay.
18:21Mia, that is really good.
18:24Thank you, Frederick.
18:27The running theme of today is kind of whatever my idea is on the first instance.
18:31People are going with it.
18:32We have had a few suggestions from Fred.
18:34However, I'm not really sure what Keir's contributed.
18:36Building strong financial skills to one day pay the bills.
18:41Yeah.
18:42Yeah?
18:43Yeah.
18:43Stop bad.
18:48In Salisbury...
18:49We need to add sand.
18:50We need to add music and sand.
18:51For Dean's app developers...
18:53Ka-ching!
18:54Ka-ching!
18:55That'll do.
18:56Just use that.
18:57A sneak peek at Strong Savers.
19:01Oh, no.
19:03It does look like a belt.
19:05It does look a bit like a tailoring or a locksmith.
19:08It looks a bit old-fashioned to be.
19:09Not modern, young, kids, six to nine.
19:12Mm.
19:16We need to write these three questions.
19:18Emma, I don't know if you're happy to do that.
19:20Yeah.
19:21Putting finance front and centre.
19:23You're looking to spend your pocket money online.
19:25Which of the below are security threats?
19:29Next, for Jordan's team...
19:31Looks like I've been sent over your logo from the Moneybox team.
19:34Cool, let's take a look.
19:35Let's see.
19:36The big reveal of Mythical Bank.
19:41Okay, that is...
19:43Rubbish.
19:45That is a train crash.
19:47That is...
19:47How did this not...
19:49I don't know what we asked for.
19:49I said volume.
19:50They've used black and they've used brown.
19:53They've used the colour of a potato or something less pleasant.
19:57This is absolutely shocking, to be honest.
20:00It's terrible.
20:046pm.
20:06Apps locked down.
20:08I'm really happy with this game.
20:10It's a game my kids would love to play.
20:12It's a game I would like to play.
20:14Brands built.
20:15We've incorporated the blue lightning bolt.
20:17And I think that will create a real synergy between the character and the app they've built.
20:21Let's go.
20:21Let's do it.
20:23Tomorrow, pitch to banking bigwigs.
20:337am.
20:34Looking forward to seeing what you did come up with, with this money box.
20:37For Jordan...
20:39Okay.
20:39Oh.
20:40So this is our pot of gold.
20:43The first peek at his piggy bank.
20:46Um.
20:49Yeah, for a kid, is it a bit dull?
20:52In terms of colours, it was predominantly my idea to go with more of, like, the brown, because
20:57I felt like if we had a different colour, then it just wouldn't look like a pot of gold.
21:01We were trying to be broad, because if I'm being completely honest, we didn't know really
21:05what route you were going down, because it wasn't clarified in the morning planes.
21:08I don't think it's fair to say that you guys just had no idea what we were doing, so you
21:12just tried to come up with this, and this was the best we do, because you guys, like, trying
21:16to put that over to us.
21:17We're not putting anything over to you, but that's just literally how we felt.
21:22The colours of the money box are dull, you know, it's brown, they're trying to make excuses,
21:27trying to say that they didn't have X and Y information, and even if they didn't, it's
21:31no excuse to make what they've made, so I'm really not happy with what they've come with
21:35today.
21:35I'll be honest, guys, the logo was a big letdown when I saw it.
21:39Didn't scream kids, playful, vibrant.
21:42Okay.
21:46Come on, get out.
21:48Oh!
21:48Oh!
21:49Okay.
21:50That's cute.
21:51Presenting their pocket money pup.
21:56I like it.
21:57I really like it.
21:58It does look young, but yeah, I'm happy with the money box.
22:01Frederick's team.
22:02In terms of the logo, my initial thoughts were that it does seem quite old-fashioned.
22:07So I think that with us having maybe a slightly older font, I don't think it's a negative,
22:11because, you know, they don't want a kitty bubble up.
22:15I think this is going quite old, like pensioner.
22:17With the tagline, building strong financial skills to one day pay the bills, the issue
22:21is no one wants to save to pay a bill.
22:24Yes, it's not fun.
22:25Yes, it's not exciting paying bills.
22:26Yeah.
22:27And that's what we want to help our young children achieve, is to be able to be in a position
22:30that they can pay all their bills and afterwards.
22:36Let's go.
22:37So here is the app.
22:39We've got our cyber hero there.
22:40Testing out their finance-focused quiz.
22:43Every day they'll come in and do their three questions.
22:45The more they get right, they'll upgrade their hero.
22:48Jordan's team.
22:49Your friend asks for your bank password for Mythical Bank.
22:52What do you do?
22:53Give them your password.
22:55Do not share this as it's just for you.
22:58Passwords are to be kept private.
23:00Never show your login details in any situation.
23:03The only thing I'll say about the quiz, it's quite wordy.
23:06And I mean, for six to nine-year-olds, well, they struggle to read it because it is a lot
23:10of information.
23:11Yeah.
23:12I think because it's done in manageable questions, like three questions, it's not overwhelming
23:15them of going into kind of deep, deep cyber.
23:18The cyber hero kind of theme, I think, is a little bit niche.
23:22We discussed it in the morning, that we'd go for a superhero.
23:25Yes, superhero, yes, but not cyber.
23:27Cyber kind of narrows it down.
23:29Yeah.
23:36Next door...
23:37You've got to get the interest, get the interest!
23:38Yes!
23:39...taking Dean's dog game for a walk...
23:43...project manager, Frederick.
23:45Oh!
23:48I do like the game.
23:49However, do you think there is enough education within the game?
23:54I don't think there is.
23:56I don't think it does lack education, I think.
23:57Yeah, I agree.
23:58I think it's a good game, but there's not enough financial literacy.
24:00It's simple, it's effective, you want to play it again.
24:03I do agree that the education piece is lacking, especially if this is the opportunity to learn
24:09about finances.
24:11Yeah.
24:13I am glad that Fred flagged it.
24:15This is supposed to be an engaging, interactive, educational banking platform.
24:20I do think we're missing the mark a little bit.
24:23Next job for Frederick.
24:24I think for the consumer research it's important for me to have a bit of a mix, because we're
24:28going to be presenting the money box and we're going to be presenting the app.
24:31Work out who goes where.
24:34So, Keir, if you don't mind going to do the consumer research.
24:36I'll be honest, I want to do the pitch.
24:39Okay, why do you think you want to do the pitch for Providence Consumer Research?
24:42Because I've done every pitch so far and I've done incredibly well at all pitches.
24:46I do it day to day.
24:46I handle a lot of objections, so I'm extremely confident that I will do a good job on this.
24:50Look, someone has to go and do the consumer research and then come back and pitch.
24:53So, Mia, are you good to do that?
24:55Yeah.
24:55Okay, cool.
24:56So, for the consumer research I'm going to have Mia, I'm going to have Dean and I'm going
25:00to have Anissa.
25:02Yeah.
25:03Fantastic.
25:04We'll see you guys later then.
25:05All right.
25:05Have a lovely day.
25:05Let's go.
25:06Bye, guys.
25:06See you later, guys.
25:0910am.
25:10This morning teams will plan their pitch and pull in feedback from the public.
25:18Yesterday I would say it was 75% me having to come up with ideas and execute them.
25:23And it was really challenging.
25:25I was in probably a similar position, but you do take on that role as self-seam leader.
25:29Yeah.
25:29I think we did all contribute in terms of helping you get that vision.
25:36East London.
25:38Hello.
25:39Hey, guys.
25:40How are you doing?
25:40Hi, guys.
25:41For Max, Emma and Amber Rose.
25:43As soon as you see this, what do you think this is?
25:46Market research on their mythical money box.
25:50When I said forever, it was like a pot of popcorn.
25:55Okay.
25:56We've come up with the name mythical bank.
25:59I think you should add a bit more coloured.
26:02What makes it mythical?
26:04Because if it's meant to be fictional and made up, and for me money is a solid concept.
26:10Okay.
26:11So, guys, this is our cyber hero.
26:13What do you guys think?
26:15Mythical people are supposed to look ancient.
26:19He looks like he's from the future.
26:21Yeah.
26:25Across the hall.
26:27I'm lacking.
26:28I'm lacking.
26:29Hoping to impress with his hound.
26:31He's good at this.
26:32He's good at this.
26:34Dean.
26:34Ah.
26:37Do you think it was teaching you about savings?
26:39No.
26:39No?
26:40Not really.
26:41Um, should we get the money box out?
26:43Yeah.
26:44Ta-da!
26:46It looks kind of babies.
26:49It looks like it'll be for, like, two years old.
26:53Do you think two years old?
26:54It looks a bit like a toy.
26:57I love toys.
26:58Would you play with it if it were a toy?
27:00Yeah.
27:00No?
27:05Mid-afternoon, North London.
27:08Hello, hello to you.
27:09Oh, hi, guys.
27:11Before pitches begin...
27:13There were issues around the connection between the app
27:16and the branding and logo and design.
27:18For both teams...
27:19With the money box, all of the kids said it looked too babyish.
27:23Okay, okay.
27:23A chance to bank their findings.
27:26In terms of the game, all of them said it wasn't educational.
27:30Hmm.
27:30Right.
27:32Let me just tell you what we're going to say in the pitch.
27:33So, the introduction is going to be delivered by myself.
27:36We're then going to move over to the money box that I would like Nia to lead.
27:39Okay.
27:40I definitely want Keir to talk about the app as he's got experience in pitching
27:44and especially in objection handling.
27:46Is there any questions you need to ask us about the app?
27:48Yes.
27:48Because, obviously, we created it and...
27:51Nope.
27:51All good.
27:52Looking forward to it.
27:52Good luck on the pitch.
27:53Let's bring it home, yeah?
27:53All right.
27:54Let's bring home that win.
27:54Wish us luck.
27:585pm.
28:00With up to £1 million investment up for grabs.
28:05Pitching their banking brands to industry giants TSB, GoHenry and Monzo.
28:11Hello, ladies and gentlemen, and thank you for taking the time to join us today.
28:15Jordan's team.
28:16We are mythical bank and we are responsible.
28:21We feel responsible for educating children on cyber security.
28:27We, as a brand...
28:38We stand for educating cyber security and financial responsibility.
28:43It is important to us to begin their journey into the financial world and money.
28:49Yeah.
28:50Thank you, Liam.
28:51So, mythical bank.
28:53Where does that name come from?
28:55I think, for me, when I was growing up, I loved being able to transport myself into different fantasy worlds.
29:02I loved being able to use my dolls, my teddy bears and sometimes even my brother's toy cars.
29:07And that would help me use my imagination.
29:10So, when I think about our money box, we created a pot of gold.
29:16And children can get excited to put in their little pound coins into the top of that pot.
29:22Alright, that looks good.
29:23Yeah, that looks good.
29:24And I'm going to hand over to Jordan.
29:26Cool.
29:26I'm going to de-cape because our real hero is on the screen.
29:30So, basically, what we wanted to do is create a quiz that every single day the child can do three
29:35questions
29:36to learn more about their safety when it comes to banking.
29:39Your friend wants to see a photo of your mythical bank card.
29:42Is that okay to share?
29:43So, obviously, let's say he knows it's not.
29:46No, it's private.
29:47It's correct.
29:48So, now he's got three gold coins, which again...
29:51You know, when you think about quizzes, you might think it's a little bit boring and the children didn't like
29:55it.
29:58But from the consumer research we got, they seem to have loved the idea.
30:02Yeah.
30:03Yeah.
30:04I would like to open the floor to any questions.
30:08Hi, I'm Nicky Spencer, TSB Bank.
30:10Just in terms of the name that you've landed on, mythical and bank, for me, kind of contradict.
30:20When it comes to the parents, they have the same sort of reservations as yourself.
30:26However, my response to that would be that although it might say mythical bank, this is the first time
30:31that they will actually receive real money, a bank card, a pot of gold where they can store and collect
30:37all of their cash.
30:39When you're trying to build that confidence in banking, if it's mythical, then it's not real.
30:48Have you got any more questions or any more concerns? We'd love to answer any more.
30:55Hi, I'm AJ Coyne. I'm the VP of Marketing at Monzo.
30:58When I look at superheroes, which to me don't scream mythical, and then you've got pots of gold.
31:04Together they don't tell one single story.
31:08If you had to anchor into one, where would you drive this forward?
31:15I believe the superhero is the strongest route.
31:19Going down that more kind of superhero language and comic book stall, I think, is really something that could help
31:24get the kids excited about it.
31:26You know, we're speaking to them in their language. We're speaking to them in a way that makes sense to
31:30them and they can really get behind.
31:32I agree. I think it's the right answer.
31:36Thank you. Awesome. Thank you very much, guys.
31:43I quite like that you do three questions and the fact that the kids will come back, excited to come
31:48back the next day.
31:49Yeah, they've got an identity crisis though. The colours are all over the place, the characters, myth, it doesn't connect.
31:59Next to pitch... Hello, my name is Frederick.
32:03Frederick's sales squad.
32:05Lovely to meet you.
32:09So I want you guys to picture the children in your life.
32:13Imagine a world where they have endless opportunities.
32:17I would like you to picture another child.
32:19In this household, money is never spoken about. In fact, it's a bit of a taboo.
32:25That young person is me.
32:28I've missed out on many opportunities because of the lack of financial literacy that I had when I was young.
32:34This is why me and the team have created Strong Savers.
32:38Our vision and our mission is to empower children so that they can truly build strong financial skills to one
32:47day pay the bills.
32:49Thank you so much.
32:51So I'm going to bring up the app for you as I believe it will be a real good value
32:55for you.
32:56So let me give you a quick demonstration of the game. Let's hope I do well.
33:01So as you can see here, you've got a dog and basically what you're doing is you are avoiding the
33:05fences and collecting the coins.
33:08We wanted to keep it simple. We didn't want it to be really educationally heavy.
33:16Every time you collect a coin, you should hear there's a ka-ching noise.
33:19Now I'm going to finish the game so that we don't keep going forever.
33:22So not only do we believe there's a real synergy between our brand and what we're creating, as well as
33:28all three of your brands, but we believe that this is a great opportunity for you guys to get involved
33:33as well.
33:36Questions?
33:38Just following up actually on the app, which is very simplistic, but actually another thing that parents are concerned about
33:46is too much screen time.
33:48So it may encourage them to play the game over and over and again so that they can collect the
33:52coins.
33:54Yeah, you know, that is unfortunately the world we're in.
33:58And unfortunately, that is just where the world is heading.
34:02And I think that if anything goes down to just limitations from a parent perspective, you know, we would be
34:08unable to sort of policy that.
34:11That again is where the parental controls can come in on devices to make sure people aren't sort of overusing
34:16screens.
34:19OK.
34:20My name's Louise Hill and I'm the CEO and co-founder of GoHenry.
34:25I can see in your game kids are earning coins.
34:29Yes.
34:29But they're virtual coins, which they can exchange for virtual tokens and gifts for their dog.
34:36How does that translate back into real life money skills?
34:41I'm glad you noticed that to sort of give you a short answer on that.
34:44We purposefully differentiated the coins we've got in game from real money.
34:48And we didn't want to create a, what's the best way I put it, an unfair way of people looking
34:53at money.
34:54Please wait for explaining it now.
34:56I think one of us who's like actually made the app should have been there to answer those questions.
35:01So we really did purposefully differentiate the, well, the real value of money as well as the coins to make
35:07sure there was no confusion from that perspective.
35:10Just following up actually on the money box, it's very cute.
35:17However, do you feel that it really is targeted at a six to nine year old age group?
35:23I guess I'm kind of looking at it more in lines of two to three year old.
35:30And I think the real thing we wanted to convey with the money box is it was as realistic as
35:36we could possibly do with the attempts of making it appropriate for the higher age group.
35:43If that's all, then take it.
35:45Thank you very much, guys.
35:49That is not a six to nine year old product.
35:52No way. At all.
35:53No. And I'm still struggling with the linkage with the financial literacy and what they're learning through this.
36:007pm.
36:01On the side, how did that look?
36:03Good, man.
36:04Well done.
36:05Pitch is over.
36:06In terms of clarity, it would have been easier if someone from the app team was on the pitch team.
36:10And I totally understand that and that's a risk that I took going into the pitch.
36:13I felt that Keir spoke for quite a bit, but their questions weren't being answered properly.
36:19Which could potentially cost us on this task.
36:22You know, I think ultimately the only kind of negative points they had was just the link between everything which
36:26we knew was going to come up.
36:27In a mythical world where we don't win this task, unfortunately the FOD would have to load the sub team.
36:32I gave them very clear instructions as to what I wanted and they didn't deliver on that, plain and simple.
36:39Tonight, investments, if any, will be totted up.
36:42Tomorrow in the boardroom, the bottom line.
36:53You can go through to the boardroom now.
37:12Good morning.
37:14So for this week's task, you were asked to create a kid's banking app.
37:19And Frederick, I understand you became the project manager there.
37:24When did you choose Dean as your sub team leader?
37:27Anissa had experience creating apps, so she put herself forward.
37:31Dean also put himself forward.
37:32I ended up opting for Dean because he has two children.
37:35I did put my hand up for both.
37:37I wanted to be project manager originally.
37:39We had a vote, I got outvoted, and then I just said, should I be sub team leader?
37:43Yeah, I did feel like Mia made that decision and I did voice your not project manager and that Frederick
37:48should make the decision.
37:49And then Frederick went with what Mia said.
37:50Anissa, I did feel your comment to me was completely inappropriate.
37:54I found it quite strange given the fact that I was the only one contributing and kind of trying to
38:00help the situation.
38:01Hmm.
38:03So tell me, what did you dream up?
38:06We was going for a game.
38:07That was going to be the entertainment for the child.
38:10So shall we watch this game then?
38:12Yeah, you can have a go.
38:16So the idea is the dogs running around in the street picking up coins, is that right?
38:21Pretty much.
38:22Is that where you get the word bitcoins from?
38:24Yeah.
38:26When we were making the game, me and Malika both voiced that we thought it needs more financial literacy within
38:31it.
38:32Yeah.
38:32For example, I did talk about, well, if they hit the fence, we can talk about bankruptcy and negative stuff.
38:37Bankrupt?
38:37Yeah, towards savings.
38:38You don't want to talk about bankruptcy.
38:40Before you make the kids cry.
38:41Yeah.
38:41Blimey, you'll frighten them off.
38:43That wasn't the point I was trying to voice.
38:44For six to nine year olds, it refers to their age range.
38:46It's not a recommended prison term.
38:49Yeah.
38:50There was a lot of time wasted about the bankruptcy and I was adamant that I was never going to
38:55bankrupt a six to nine year old.
38:56I felt like the game itself actually lacked quite a bit of financial literacy and I did voice my opinion
39:00about this so many times.
39:01There was a lot of discussion, but it was very clear your idea was the learning element came from collecting
39:08coins and that was...
39:09Yeah, saving up for the goodies that they can get.
39:12Right.
39:13Who came up with Fido then?
39:15So that was my idea.
39:16Looks like it's got jaundice.
39:20So I've ended up with a yellow dog which makes deposits while it's on the street.
39:25Yeah.
39:26Normally when the dog makes deposits on the street, it costs the owner 50 quid in fines, I think, isn't
39:31it?
39:32One of the investors actually mentioned the dog looks quite childish or babyish.
39:36Yeah, exactly.
39:37That the last thing six to nine year olds want is to be treated as a six to nine year
39:42old.
39:43They hate it.
39:44The word was supposed to be childish.
39:46Who wanted a dog? You did Mia, didn't you?
39:48So I designed it and everyone was happy with the concept and the drawing following the branding session.
39:54You like money and dogs?
39:56Yeah.
39:56Is that right?
39:56I like money and dogs, yeah.
39:58You should design a greyhound then.
40:02What did you lot watching on think about the pitch?
40:06Yeah, I definitely think someone from the app team should be in the pitch to answer questions.
40:09I think the answer's a bit roundabout in some cases.
40:13I'll be honest, I disagree with that.
40:15If there was a mistake made on the app, I'm not, you know, of course it's hard to answer why
40:19aren't these things on there if a mistake was made on the app team.
40:22Hmm, right, okay.
40:24Let's move on to this other team here.
40:27Now, Jordan, I see you sitting in the project manager position.
40:31I was very confident the minute I saw the task that this is something I could do a good job
40:35at.
40:35Cost of animation, you mean, yeah?
40:36Yeah, of course, I felt my eye for design.
40:39Let's have a look at this app.
40:40Yeah, let's get it up.
40:41Talk me through it, what it's supposed to be doing.
40:43So, ultimately, simplicity...
40:45What's that say at the top there?
40:47Mythical Bank.
40:48Mythical Bank.
40:49And incorporated a cyber hero quiz.
40:52So, cyber boy, that's him.
40:54Cyber hero.
40:55He grew up to invent the Tesla.
40:58So, the focus was around safety when shopping online.
41:03Give them your password.
41:05Do not share it with someone else, correct?
41:07Yeah, correct.
41:10I did think when I initially saw the quiz, the questions are too complicated for six to nine-year-olds.
41:14I don't think the quiz was the main concern.
41:16It was just the fact that they said that they'd gone away from a different vision from what we had
41:21at the morning brainstorm.
41:22So, I was just a little bit worried.
41:24What was your original vision at the morning brainstorm then?
41:26I put forward the suggestion to go down the mythical route.
41:30And I also mentioned about potentially using a superhero character as well.
41:34So, I felt with an idea like cyber hero, we could educate more and we could build more daily engagement.
41:40So, which team came up with the pot of gold?
41:43So, that was a sub-team.
41:45Theory behind it?
41:47Yeah, we wanted to tie it into the mythical theme.
41:49That's what we knew from the morning briefing.
41:50A pot of gold is associated with a mythical character.
41:53It looks like a wash bag to me, right?
41:55You know, you could say it's for money laundering.
41:58Yeah.
41:59I think ultimately with the branding team as a whole, I'd ask for, you know, it to be a bit
42:04more vibrant than I did feel.
42:05It was a bit dull.
42:06Yeah, I can appreciate that we could have been a little bit more innovative in terms of making something a
42:11little bit more exciting.
42:12But we didn't really know what the PM team would come back with and we wanted something that could tie
42:17into whatever they made.
42:18And so, that's why we landed on it.
42:20It was a safe option.
42:20Hmm.
42:21Okay.
42:22You did this pitch, right?
42:24Correct.
42:24Because I heard that Liam struggled a bit.
42:27Yeah, I did stumble on my words a little bit and there was one of the facts that I forgot
42:31which then sort of got a bit muddled up with my words.
42:36But when it comes to the questions, I was the first to answer and I really wanted to make up
42:41for the little stumble at the start.
42:42I definitely felt that added pressure when Liam did fumble.
42:46I definitely knew I needed to bring some energy and really convey our message.
42:49The little trigger, she was brilliant.
42:52Chisola did save a really bad start.
42:56Right.
42:57Well, I think we need to have a look and see how we did.
43:02Tim, tell me, what happened to your team?
43:05Well, although the investors felt that there was a bit of a lack of synergy between the branding and the
43:12actual app itself,
43:13they really liked the educational element of the quiz that you also talked about,
43:16particularly as it addressed the real world problem of cybersecurity.
43:20And all three decided to invest a total of 465,000 for further development.
43:28Hmm.
43:29That's not bad.
43:31Karen, what happened on your team?
43:33Well, whilst one of the investors felt very strongly that the money box was aimed at the wrong age group,
43:41two others had much more major concerns about the lack of financial literacy.
43:50So I'm afraid to tell you that all three decided against investing.
43:59Really?
44:00Yeah.
44:00Not a penny?
44:02Not a penny.
44:03Bloody hell.
44:05Well.
44:07Well.
44:07Well.
44:08Well done, Parallel.
44:10Quite emotional there, Jordan.
44:12Well done.
44:12I'm happy, look.
44:13Been a long time.
44:14I'm not emotional.
44:15I'm happy.
44:15I'm happy to have got my first win as PM.
44:19Right.
44:20Yeah.
44:21So, for your treat, I'm sending you off to an adult-only soft play centre.
44:29So have fun, and I'll see you on the next task.
44:33Thank you very much.
44:34Thank you very much.
44:35Thank you very much.
44:35Thank you very much.
44:41Well done, well done, well done, well done.
44:46So, that is very disappointing.
44:48I mean, he made nothing.
44:50So we really need to drill down and find out what really went wrong with this task.
44:56Off you go.
44:57I think he's going to check us.
45:06Sliding onto the next win.
45:08Let's go.
45:10My back is hurting after carrying this win, you know, I felt for the entire task, I was
45:15driving all of the decisions.
45:17I played to all my strengths and we got the win.
45:22I made the best, best call by steering Jordan in the direction of making the act, and ultimately
45:27that's why we won the task, so I'm really, really happy with my decision.
45:32I absolutely nailed the pitch.
45:35Without me, Liam definitely would have ended up back in the boardroom.
45:37I think it really did result in the overall win.
45:40To Mythical Bank.
45:42Mythical Bank!
45:48I had put everything into this app and I was getting no help.
45:52Well, Dean, you kept shutting Anissa and I down.
45:54You should have spoke up a bit more.
45:55How could I when you were shutting me down?
45:58You were shutting me down, Dean.
45:59The reason why we lost this task is because we had a fun game
46:02that didn't teach any financial skills.
46:05I'm not sure what happened in the sub team, but ultimately they disappointed me.
46:09I'd say in terms of the money box, all of the kids thought it was too young for them.
46:12I don't agree with the fact that as a concept, it's childish.
46:15In my lifetime, I've never seen a money box like that.
46:17I would use it now.
46:18The branding team shouldn't be getting away with this whatsoever.
46:21The dog looks childish.
46:22That was Mia's idea.
46:24Mia has a lot to answer for.
46:26I think a member of the app team definitely should have been there for the pitch.
46:28I knew that Keir was really keen to do the pitch and that's the executive decision that I made.
46:35Keir said he's a strong pitcher, but the investors had a lot of questions regarding the app
46:39and I feel like his answers weren't good enough and that's the big problem here.
46:53Could you send the candidates in, please?
47:10Well, I must warn you, in this process, some of you already badly overdrawn.
47:16That's the simplest way for me to explain it.
47:19This was a disaster.
47:21You had the potential of 1.1 million of investment money up for grabs.
47:28It must have been so diabolical that you got nothing.
47:33Why?
47:34Well, Lord Sugar, I feel like on the pitching side of things, we delivered a good pitch.
47:38I believe that we had quite a long...
47:39Well, you didn't, did you? Because they didn't order anything.
47:41I know, but I think that's because of the product that we were pitching.
47:45Yes, it was engaging, but there was not much financial literacy.
47:47I did voice this many times into the app that we should put some financial literacy.
47:52Every time I even attempted to even mention something along those lines,
47:56Dean kept shutting me down continuously.
47:57I do feel like he did shut us down a lot, to a point where...
48:00Did you shut them down, Dean, a lot?
48:01To be fair, I did. I did shut them down.
48:04They was coming up with ridiculous things.
48:06To waste time on the bankruptcy thing, that was a big thing that you wanted to get onto the game.
48:10Because I knew the game itself didn't have enough financial literacy within it.
48:13It's hard to get financial literacy involved with a game and making it fun.
48:17So I was trying the best I could.
48:18Well, the other team got almost half a million quid.
48:21Ah, I know.
48:22I found it hard. I found it hard and I needed help.
48:25And I don't think I was getting it.
48:27You needed help, but you didn't actually want the help at the same time.
48:30You...
48:31Here's where it is.
48:33Keir?
48:34Mm-hmm?
48:35You're quiet.
48:36You've either got a sore throat or you're sitting on the fence trying to avoid any questioning.
48:43What do you think you did?
48:45What do you think you contributed?
48:46I had a strong involvement in the pitch because I talked about the app.
48:50I handled a lot of the objections, so...
48:52It was unusual that you pitched about the app when you weren't even on the app team.
48:56Correct.
48:56You know, you could see it that way.
48:58However, I was very confident that what I delivered was suitable.
49:02Well, the investors didn't think so, did they, because they didn't invest?
49:05Yeah, they potentially might not have invested in the app, but did they not invest because
49:08of the way I pitched the app?
49:10They said that you were actually the weakest link of the three.
49:13OK.
49:13OK.
49:14Was there any feedback as to why?
49:15Specifically on the answering of questions.
49:17Elongated answers, not getting to the point directly.
49:21Hmm.
49:23So, look, Frederick, you know I'm going to ask you to bring two people back into this boardroom.
49:29Yes, so the first person I'd like to bring back into the boardroom is Dean.
49:34And the second person I'd like to bring back into the boardroom is Malika.
49:37I believe the app team was responsible for the failure.
49:40And these are the two people I'm sad to bring back.
49:44The branding was also part of the reason that the failure of this task as well.
49:48So, it was part of it.
49:50But ultimately, when I look at theirs compared to ours, the main difference was that they
49:54had financial literacy and we didn't.
49:55I feel like you're not getting any accountability.
49:58No, I'm saying it was part of it.
49:59It seems like a completely disjointed organisation you were running there.
50:05Completely disjointed.
50:07So, look, I'm...
50:12My gut feeling tells me that you've got a lot to answer, Frederick.
50:21I don't like wasting my time.
50:24I think you led a bad team.
50:26I think the dynamics of the team is terrible at the moment, listening to everybody.
50:32I think that you missed an opportunity of 1.1 million.
50:36You've got no orders at all.
50:38So, Frederick, with regret, you're fired.
50:42Thank you for the opportunity, Lord Sugar.
50:43Thank you, Baroness Brady.
50:45Thank you, Tim.
50:45Good luck, guys.
50:46All the best.
50:47Take care.
50:56I'd like you to step outside because there will be someone else leaving.
51:01Okay?
51:02Off you go.
51:03Thank you, Lord Sugar.
51:10Dean, what do you think?
51:12He was obsessed with making the game enjoyable, but this was supposed to be about educating
51:17the next generation about financial literacy, something he didn't do.
51:21Malika, there's no question of it.
51:23She's been kind of sidelined a lot.
51:25Yeah.
51:25What about Anissa?
51:27Anissa's had a great start to the process, but unfortunately, she's now been in the losing
51:32side six times.
51:34Hmm.
51:35Mia.
51:35Yeah, a key part of that branding and the ideas behind it came from Mia, and most of
51:40it, the investors didn't like.
51:42Here, it got lost, I think, on this task a little bit.
51:46He does think he did an excellent pitch, but I have to tell you, it wasn't excellent, and
51:50he was talking about an app that he wasn't involved in making.
51:53Hmm.
51:56Yeah, send the five of them in, please.
52:08I'm exhausted talking about this task, quite frankly.
52:14And I'm still trying to find out, Keir, what you did.
52:19My skill set is definitely on the sales and the pitching side of things.
52:23Really?
52:24And you didn't get any investment?
52:26Correct.
52:27But I do believe I...
52:29How can you talk about an app that he wasn't involved in designing?
52:32Because the app itself isn't what they're investing into.
52:36They're investing into the process and the company.
52:38Well, this right here keeps saying that the reason that it all fell was because the app
52:42was crap.
52:43I put everything I could into the app.
52:45I couldn't have done any more.
52:47I felt like I could have done this amount.
52:48So do you still stand by it, or what?
52:50So no, it could have been a lot more better with the literacy.
52:53I agree.
52:54But I was trying my best, and there was so much I had to do, I couldn't do everything.
52:59And I felt like I did.
53:00Me and Malika did say stuff about including more financial literacy in the game.
53:04Continuously, I wanted to give my input.
53:07I think it's very easy to blame the sub-team leader and sit back and let it happen.
53:14Yeah, I would say...
53:14That's what I felt like has happened here.
53:16I've been sub-team leader twice before.
53:18When I've been sub-team leader, I make sure I listen to everyone's opinions.
53:22Hmm.
53:23Mia, what did you have to do in the pitch then?
53:25I was responsible for talking about the money box.
53:28They said the money box was suitable for three-year-olds.
53:31Yeah, which I hold my hands up.
53:33However, no one actually contributed any other ideas.
53:35So that's why we've landed on what we did, because there was, across the board, a lack of contribution.
53:41Dean, why shouldn't I fire you?
53:43Because I'm not an app developer, and I give it my all.
53:47And I've still got so much more to prove.
53:50Kia, same question to you.
53:51Why shouldn't I fire you?
53:53Just looking at the track record when it comes to pitching and selling, I have always done well.
53:57But what went wrong this time, then?
53:59It was the educational element.
54:00Well, he takes responsibility for the app, right?
54:04Do you take responsibility for the pitch?
54:08I take responsibility in talking about the app in the pitch, and I do believe that I did do that
54:14well.
54:14I appreciate the fact that the investors thought that I was the weakest.
54:17But, yeah, I'm just really surprised that that was the feedback.
54:24Well, I'm going to summarise on this.
54:30I don't really want to hear any more from anybody, because I'm sick and tired of discussing it.
54:38My view is that you made a big mistake, Dean, in taking on the responsibility for the app,
54:47of which you claim to be 80% down to you.
54:53Having said that, Malika, it seems to me that you may have some good ideas,
54:59but nevertheless, as you admittedly state, that you've been pushed to one side.
55:04Yeah, I think people feel threatened by me.
55:06I don't want to hear any more now.
55:10And Kia, I'm sorry, there's no excuse.
55:13Because you were pitching, and I think that the pitch was the reason that this task failed.
55:23So, I've concluded that I have got nowhere else to go on this, that Kia, you're fired.
55:34Thank you very much for the experience.
55:36Appreciate it.
55:48He was responsible for the pitch, and Dean knew he was responsible for the app.
55:55I'm going to say that, um, I'm going to give you another opportunity to remain in the process.
56:05Go back to the house.
56:07Thank you, Lord Sugar.
56:08Thank you, Mayor.
56:08It's great.
56:08Thank you, too.
56:15I do think it was a mistake, but if Lord Sugar ever needs any public speaking advice, he knows who
56:20to get in touch with.
56:22I think it's really hard to call this one.
56:25Honestly, from what we saw earlier, I just can't put my finger on who's going or not.
56:29I do think that Frederick is in trouble.
56:31I think that Dean is in trouble.
56:33No one's really mentioned Kia.
56:35In that pitch, they didn't answer a lot of the objections to do with the app.
56:42Let's go, let's go.
56:44Yeah!
56:53Well done.
56:54Well done.
56:55I'm the only boy returning.
56:57What?
56:58Really?
56:58He pretty much fired Fred there and then.
57:00Kia's background was obviously sales.
57:02The feedback from the investors were that he was the worst part of the pitch.
57:05Oh, my gosh.
57:07Do you know, I didn't think no one would have pitched worse than me, but...
57:12Now, ten candidates remain.
57:16Lord Sugar's search for his next business partner continues.
57:22Next time...
57:23I want you to create your own hot sauce and advert.
57:28Simmering tensions.
57:29This looks like something unpleasant.
57:32Desperate measures.
57:33Maybe you could actually lick the plate, Liam.
57:36And in the boardroom...
57:37I'm absolutely fuming.
57:39Meltdown.
57:40It's the biggest load of garbage I've ever seen.
57:43Shit.
57:45Damnit.
58:02Stop.
58:03Stop.
58:04Stop.
58:04Stop.
58:05Stop.
58:05Stop.
58:05Stop.
58:07Stop.
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